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The Future of AI Marketing (& How to Prepare for It)
350 Plays10 months ago
In this episode of the AI-Driven Marketer, Dan Sanchez dives into the anticipated advancements in AI technology for 2025. He explores significant announcements from major tech players like OpenAI, Microsoft, and Apple, and predicts how these developments will reshape the landscape of digital marketing. From AI-powered video creation and image generation to enhanced integrations and AI's role in marketing automation, Dan paints a vivid picture of what marketers can expect. Tune in to understand the potential of AI and how you can stay ahead in your marketing career by mastering AI fundamentals today.
Timestamps:
04:15 Exciting potential for DALL E and GPT-5.
07:58 Exciting AI features to broaden daily usage.
10:18 AI integration will become increasingly normal.
15:24 AI mastery critical for job security in 2025.
16:37 Mastering a popular skill with dedication and effort.
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Transcript
Intro
Introduction: The Future of AI
00:00:05
Speaker
Welcome back to the AI Driven Marketer. I'm Dan Sanchez, my friends. Call me Dan Sanchez. And today, this is a solo episode. Yes, it's just Dan. And we're gonna be talking about the future of AI. You know, it's been funny. over Since the launch of chat GPT, a common thing that I've heard about artificial intelligence, even in the marketing space, but just broadly around AI, is that it's hard to know the future. even the brightest among us cannot predict what's going to happen this year or next year or five years, let alone five or 10 years from now. So the the stories we've been telling and the possible futures we've been painting have been all over the place. Very sci-fi, right? You're like, is it going to be Terminator or is it going to be like Utopia on Earth or somewhere in between? Most likely, right?
Predicting AI Developments by 2025
00:00:53
Speaker
Um, and it's been fun because I, I don't know either until I've been starting to dig into this, but I've finally landed in a place this summer where I'm like, ah, you know, I don't know what it's going to be in five years, so but I know what it's going to be like next year. Next year has become very clear to me and honestly two years from now, isn't too far off from imagining either. So I'd love to share with you how I've come to that conclusion, what i what I'm expecting for 2025, even though we're only halfway through 2024, and how to make the most of it if you're in the in your marketing career now, whether you're at the the early stages, middle like I am, or in the mid stages, and how to take the how to make the most of it. So let's dive into what I've been looking at and what what I'm seeing.
00:01:39
Speaker
What I've been seeing over the last couple of months is all these big tech companies and I mean the biggest tech companies and many small ones have been making announcements about their future roadmaps or more like what they're announcing is available now or in the future about their AI products. The interesting thing is is that all of them are just clamoring and stumbling over themselves to announce what they're doing with AI. And even when they launch it in announcement, it'll be ready in weeks. It's not coming for months sometimes, ah years in the fine print we find. So really what they're announcing is more of what they're working on and less of what they're actually ready to ship to customers today.
Spotlight on Tech Companies' AI Progress
00:02:23
Speaker
And while that can be a little disappointing, and there's plenty of features that I've been hoping to get my hands on now that I'm still waiting for, like OpenAI's new voice assistant, ah there actually is helpful because now we can actually plan accordingly. So here's the big ones that I've been looking at and are now, I can say with certainty, like we'll be here in 2025, maybe before, maybe just before breaking into 2025. So it'll be the things that we use then and then we'll hear about new updates, which will probably be things that come in 2026 or end of 2025. But the future is pretty clear. Let me show you the three big ones that I'm looking forward to as a marketer.
00:03:02
Speaker
OneSora, OpenAI's source, is their video creation platform. They announced in February, blew everyone's mind, but they still haven't released a single thing. And I imagine they probably will be slow to release or won't release until after we're pretty much done with this election year because of how powerful a tool it is to create ah ah fake content with it. um I imagine that's not gonna come out anytime soon. hopeful I mean if it does, great, but that'll be a nice feature that will bring AI video creation to the point where marketers can actually leverage it for a lot of different video uses. um Mainly B-roll video, but I think that'll help us all make better video content, period, and it'll be fast and easy as easy as it is coming up with images in mid-journey.
00:03:44
Speaker
ah Speaking of Mid-Journey, right now Mid-Journey creates amazing photos. The problem with Mid-Journey is that you can't automate any of it and they have no plan to release an API to make it easy to do so because I love being able to make images for it and I do it all the time, but right now if I wanted to automate said creation, even if I can automatically create the prompts for it with chat GPT I can't automatically create the the images which is slowing down people like me who who want to be able to not just use AI but automate AI so that it can happen automatically even in my emails. I'd love it if I could create custom images for all my newsletters or something like that. You know these are the possibilities that we you can't currently can't see, but my prediction is that Dali will actually catch up to mid-journey 2025 or just before it so that we can use mid-journey level styles and photos and the types of things we've expected to see in mid-journey. But with Dali, and Dali is from OpenAI and has an API that we can tap into and now automate image creation, which is just going to be awesome.
00:04:42
Speaker
Um, and then lastly with open a open AI is chat GPT five. Like that's probably going to launch sometime between now and the end of the year, which will be the platform and the main thing that we use for 2025. And we
AI Integration in Everyday Use
00:04:55
Speaker
don't, they haven't announced what that's going to look like or the the use cases that it have, but they've certainly dropped a lot of hints. And the two big things that it'll do better is simple math. Believe it or not, it can do complex math, but struggles with simple counting sometimes. which creates all kinds of problems for us who are doing, and especially trying to automate AI, it can be inconsistent because of that. But more importantly, right now, chatgpt 4.0 struggles to break larger requests down into small tasks.
00:05:24
Speaker
um For me, it's not too hard to then break it down into custom GPTs and break it down into the small tasks for it, and it's much better at executing things. But the AI will, um based on what they've said and hinted at, these are the two big things. and It's gonna smooth out a lot of the small problems we run into right now and add the ability to handle taking a task like, hey, can you create a marketing plan for my business, and here's all the information about it, and actually creating a full marketing plan, rather than you having to like step it. like instead right now it'll give you a lame marketing plan unless you break it down into small tasks and considering the target audience and their pain points and your objectives and then taking all of that and then then creating a marketing plan right is is how you would break it a large project down to the small tasks that create a better output.
00:06:12
Speaker
um So that's coming, that's exciting. And of course, the competition from Google and anthropic and all those things will keep open AI who I think is the leader in all of this ah humble and competitive and their price is low. So that'll continue to happen. and Another big thing is Microsoft co-pilot. I've been very excited about because it's very exciting to see an environment where Microsoft owns all these apps and their Office 365 account and have them talk to each other with AI being the go-between all these things. Right now they've released it, but it's not that good.
00:06:45
Speaker
the the The applications don't talk to each other as well as you would hope. With AI, I can't really use them as well as as I would want to see if I was going to pay for that myself. So I've held off from paying for it. I probably will eventually. But by the time 2025 went around, by the time we're here next year, I predict that it's gonna be pretty good. They're gonna catch up, finally fix the integration problems, probably tap into chat GPT-5 where it's gonna more intuitively navigate between the apps and pull the data that we need when we need it, right? And if I say, hey, pull this Excel sheet from the SharePoint file every time you run this query ah run this search, it's gonna know to do that and it's gonna be well integrated and it's gonna be a well-oiled machine. For those in marketing automation, like Microsoft 365 is gonna be a freaking heyday. um I can't wait to get in there and do that.
00:07:29
Speaker
So, still waiting on that. Microsoft Copilot's a little rough right now. and I don't mean their chat GPT wrapper app, I mean like the copilot that runs between all their applications. That's the exciting part. ah And Apple, Apple just made their major announcement ah just ah two weeks ago, and it was very exciting. While the AI community, ah like podcasters like myself, weren't really stunned by anything that AI could do and at a time, What was really exciting is that they built in really common sense AI features that are really helpful and really useful that tap into eight a Apple's ecosystem in a way that nobody else is doing, except for Microsoft with its 365 apps. But that's more of a business case. Apple is really going to bring it into our personal and daily use. And why I'm excited about it is it's going to really broaden
00:08:25
Speaker
AI usage because right now not a lot of people use AI on a daily basis or across all these different ways that we can use it. If you're listening to this, you're probably on the edge of AI. You're probably doing things and testing and experimenting in ways that most the population isn't. You're probably in the top 10% of AI users right now. because, I mean, even this show, it's ranked the number two AI marketing show, and i mean I'm only getting in a few, like 100, 150 downloads an episode. That shows you how small this category, is like how small AI is being used right now when I'm the one of the top AI marketing shows and I'm not getting that many downloads. It's because this whole field is so early still. As much hype as there is, and we're hearing about it all the time,
00:09:09
Speaker
It's really, really actually early. So if you even want to start your own media property around AI, you can get started now because it's going to get big. um At least I to hope it's going to get big. That's why I'm putting all that freight into making this podcast. um But Apple, why I'm excited about it is because it's going to broaden the field and it's going to help it crossed the whole category cross the chasm, right? We all know and we've seen the picture of the the the big lump. you know yeah We start with the very few innovators and the, the what do you call them? the
00:09:42
Speaker
the people who adopt the early, the people who are early to adopt new trends. But then there's the
Navigating the AI Learning Curve
00:09:48
Speaker
early majority. There's the there's this big cap or the chasm, ah as it's called, where a lot of good technology goes to die because there the innovators and the people who are early to use it are always trying out new things. But in order to really become successful, it needs to cross over into the early majority where the bulk of people start using it. And that's what Apple's going to do. Apple is going to push it into a way where we become used to using AI without even knowing it's AI. It just becomes useful. We get used to prompting. We get used to it became creating text for us and writing for us um and accessing our apps and application and making use making use cases for us and integrating things for us where we're going to be used to robots essentially doing it.
00:10:32
Speaker
without even knowing that it's AI. So it'll make it more normal to integrate and work with AI in a way that will make it more prevalent for those who are on the cutting edge using it for business applications and for marketing. So, and I'm sure over the next year, there will be a ton of little updates where it's like, oh, I didn't even think AI would have that use case. Oh, there's this big AI company and we didn't even think about it in the summer of 2024, how that would impact the whole AI landscape. I'm sure there will be some big breakthroughs that I have no idea to account for. I've only talked about like OpenAI, Office, Apple, and some video and image creation stuff.
00:11:08
Speaker
But I expect that there will be some breakthroughs that are like we didn't even know to expect right now. But even just the ones that I've mentioned are going to get better. They're going to smooth out. They're going to become more useful in a way that is helpful and predictable and reliable for those who like to push it into marketing automation. like i do um and it's just going to be a whole lot more helpful a whole lot more people are going to be using it in 2025 especially if chat gpt five drops before 2025 that's the other big shoe that i'm waiting to drop apple was the left the first shoe chat gpt five is the other big one i'm like if that happens before 2025 that year is going to be really good and it's going to become
00:11:48
Speaker
actually useful. Well, the hype has been running hard for the last year and a half, but in 2025, we're going to start to see the usage catch up with the hype. but um And it's just pretty simple to see, like all these companies are announcing how useful it's going to be, and then we're logging in and it's like, it doesn't work the way where I don't have access to it yet, or you said it would come, but it's actually not even close to ready yet. All that stuff is going to be ready and useful and happening next year. As much as we want it this year, it's going to be next year. So what can we do about it as marketers? ah How can you take advantage of all this stuff that's coming down? For one thing, you really need to double down on the fundamentals now, and there are fundamentals to AI, which is why I made a whole course on it. You need to check it out at aidrivermarketer.com slash course. It's free. You just sign up. i'm I'm literally paying, every time a person takes this course, I'm paying chat GPT to write custom instructions for you based on your job, your role, your industry, your buyer.
00:12:46
Speaker
um It's 100% free to you. I'll probably need to put a price, like a really cheap price on it at some point just to pay for the the AI usage that I'm putting into it right now. um um But for now it's free, so take advantage. ah Because you really need to understand
The Future of Marketing Roles in an AI World
00:13:00
Speaker
the fundamentals. That way when the early when that early majority and the masses start waking up to how useful it is and want to start learning how to leverage it better, you want to be ahead of them. You want to be way beyond the fundamentals and into the intermediate or advanced stuff so that when people want to learn, who are they coming to? They're coming to you. I mean, that's why you're listening to this podcast now. You were one that you were on the cusp. You were one of the early people learning how to leverage this stuff now. So double down on the the fundamentals, because it always comes back to the fundamentals. No matter how good you get, you practice the fundamentals, right?
00:13:32
Speaker
I mean, it's how it goes for sports even, right? You're a pro soccer player, you're probably still practicing the fundamentals of becoming more and more comfortable with like just moving the ball around with your feet, right? It's why they have the toe taps and the tic tacs and all those different little ball moves they use in order to become better and better at the freaking fundamentals, right? So, same with AI. um As you learn, you want to do what I call learning in the light. As you learn, you want to post about it on social media, especially LinkedIn, where your coworkers can see you, so that internally, within your company, people start to get the the idea like, oh
00:14:08
Speaker
Susan is really picking up on this AI stuff. Oh, Susan made that cool AI thing a month ago. I wonder if I should talk to her about it now. That's the kind of conversations that will happen if you're learning in the light, practicing um and and essentially sharing just what you're learning. Oh, I read a book on AI and this is what I learned. This is what I'm doing about it. Hey, I tried this thing with chat GPT. Hey, I made this custom GPT. Test it out. These are the kinds of things you want to be sharing along the way so that people know that you know about this stuff. And that's what's gonna lead to a great 2025 for you. If you understand the fundamentals, you're sharing as you go, um because I'm expecting this to take over. I'm like, AI is going to become so powerful that it's going to become a big part of marketing, a massive part of marketing.
00:14:53
Speaker
So worst case scenario is that we're all like a bunch of us are going to lose our jobs because AI is going to be able to do 90% of what marketers are currently doing. 95% is the the prediction that Sam Altman, the founder or not founder the CEO of OpenAI, has put out there. And that's kind of a scary prediction. Whether it's true, I don't know, time will tell. ah Best case scenario is AI just becomes a really helpful tool within organizations and is leveraged by all kinds of departments and new roles are created for it. So worst case scenario, if you're learning how to leverage AI now, you probably become one of those people that are still employed by managing all these AI teams and you're one of the few that keep to keep their job in marketing.
00:15:34
Speaker
Best case scenario, you have a new skill set of a highly in-demand tool that a lot of companies want to leverage for all kinds of different reasons, and you can either become
Call to Action: Mastering AI for Marketing
00:15:44
Speaker
the AI specialist that specializes in AI, kind of like marketing ops specialists showed up when marketing automation matured, or you become the specialist that really has a strong AI tool in their tool belt. right If you're a graphic designer and you know how to leverage AI real well, well, you're still a graphic designer, but you know how to do it better and faster because of AI. Or you know how to run PPC better because of better and faster because of AI. That's what AI is going to do. It's going to make what takes ah and someone like an email marketer 100 hours to make awesome campaigns, they'll now be able to do it in 10 or 2, right? Because of AI, we'll be able to help set up and personalize all these things in ways that weren't possible before.
00:16:26
Speaker
So that's why I talk so much about mastering AI in 2024, because I expect that when this thing hits in 2025, it's going to be big. It's going to swell. There's going to be a lot of people trying to get into it. And I'm trying to double down and master it as much as possible this year while the hype cycle is making it seem like it's everywhere. It's actually not. There's only a few people actually putting in the effort and work to try to master this thing. If you're listening to this podcast, you're one of those few people too. You're in that you're in the game with me. So thanks for joining me on the journey. ah It's still going to be a while. We still have a while before this becomes a big thing. It's a year, but you know what? I'm going to be patient. I'm going to continue mastering this stuff. I'm going to continue posting about it and sharing it with you all. Join me in it. It's going to take a while, but it's going to be worth it.
00:17:15
Speaker
This the writing is on the wall when it comes to AI. So let's learn everything we can about it, master the fundamentals. So when things get better, and when AI becomes more useful for everybody, everywhere, people are going to be coming to us to learn and the teachers honestly are the ones who become the leaders. So let's learn the skill set that's going to help us lead the future of marketing next year.