Become a Creator today!Start creating today - Share your story with the world!
Start for free
00:00:00
00:00:01
SearchGPT & The Future of SEO + Search Marketing #BotBros
554 Plays25 days ago
In this AI marketing podcast episode, Dan Sanchez is joined by his brother and cohost Travis Sanchez to delve into the latest in AI-powered search technologies. They debate the worth of YouTube Premium, the advantages and limitations of free versus paid AI services, and discuss Google's dominance amidst emerging competitors like Perplexity. The conversation also covers the transformative potential of Search GPT on marketing and SEO, exploring real-world examples and scenarios that illustrate these shifts. Tune in to understand the future implications of AI for search behaviors and learn practical strategies to adapt in this rapidly evolving landscape.
Resources Mentioned:
- Dan's LinkedIn Post: https://www.linkedin.com/posts/digitalmarketingdan_danchez-activity-7253030815331184640-wB0c/?utm_source=share&utm_medium=member_desktop
- Viral X Post: https://mobile.x.com/thegenioo/status/1852121935418884462
Timestamps:
- 00:00 ChatGPT now allows searching your conversation history.
- 06:00 X excels in live content interaction; unique advantage.
- 06:56 Fast, ad-free with accurate info but flawed.
- 10:18 AI surpasses Google through hyper-personalized experience.
- 15:37 Perceived value depends on frequency of mentions.
- 18:41 SEO will evolve into AI priming term.
- 20:11 Create posts ecosystem; optimize for AI-driven searches.
- 23:50 AI-driven answers preferred over traditional search results.
- 26:41 Half use AI over Google; real estate event.
- 31:09 Google's main concern: evolving revenue strategy sustainability.
- 33:54 Search changes impacting SEO and Google Ads.
Recommended
Transcript
Overflow of AI News
00:00:01
Speaker
Welcome back to Bot Bros, a series from AI Driven Marketer where we turn the AI hype into help for marketers because we all know there is a lot of hype on the market all the time and this week is a no freaking exception. In fact, yesterday more AI news dropped just in a single day than like multiple weeks combined for
Impact of SearchGPT on Marketing
00:00:22
Speaker
AI. And we don't have enough time to dive into like almost all of them because there's just one, one big one that i dance and she has my brother trava sanchez are gonna dive into to try to help marketers navigate and that is the introduction of search gpt into chat gpt. It's a big deal we've known it's coming as they told us it's coming but it actually hit and people start to experiment with it today so trav have you taken a few passes we use it yet.
00:00:51
Speaker
Well, and just to clarify, when I first heard about search, I thought it was only search my previous messages. So I was like, Okay, great. I mean, not that helpful, but a little bit helpful. But it's the realization of what we're searching. Now we're searching the internet, we're searching it. Actively, it's showing diagrams, it'll show you sports scores, I think I saw a user use it for stock prices.
00:01:17
Speaker
Not helpful for marketers unless you're investing in Adobe because I think they're going to go up from all the AI usage, but it actually shows you the tracker and you can click a week, a month, a year, a five-year a max view.
Integration with Google Search
00:01:29
Speaker
So unbelievable amount of applications for the new search feature inside of Chagibiti.
00:01:34
Speaker
So and this if you' if you're if you haven't heard about what this thing is, it is essentially Google search baked into chat GPT. And it's it's freaking everybody out because it has huge implications for marketing, for SEO, for people's bottom lines and the things that you're working towards as a marketer.
00:01:50
Speaker
and we're gonna get into that like what what what we think it means for seo and the future of like online marketing is a huge chunk of marketing right huge. You know you said it just a moment ago there actually was a little mini feature they launched to me it would have been a huge feature had it not dropped next to a bigger one but they actually did release the ability well timed to search your own records in chat GPT and I've been waiting for it and because once you start getting heavy into chat GPT and you're using it all the time to like ask questions do research build have creative projects like after a while there's a history there and you can't remember what's where because it names things based on the beginning of the prompt rather than like where it ended and I've had it I've got lost in there because there's so many records of conversations that I've had that I want to restart again or find but now you can actually just pull it up and
00:02:41
Speaker
the Mac app and on the website, uh, the web app, uh, you can now actually go and find it far it's fart. It's, it's smart. actually it can go and find like what you've looked for before you can use a little search, but it would only base it on the title, but the title wasn't always well named in your chats. So that's a nice little feature, uh, for productivity and doing stuff, but it's not the bombshell that was
Threats to Startups by SearchGPT
00:03:02
Speaker
dropped yesterday. No, the bombshell was search GPT. Massive.
00:03:09
Speaker
And the first thing I thought was goodbye perplexity.
00:03:16
Speaker
Rest in peace. but I did hear an interview by Sam Altman saying, listen, we're not trying to kill other startups. We just are going to keep pushing new things, especially into chat GBT 05 or the fifth version.
00:03:33
Speaker
So he's like, if you're if you can base your organization or your company or your startup, that it's only going to be enhanced with all the developments we're going to make, please do not get mad at us for continuing to develop. So I was like, you know what? It's fair. You gotta you gotta to adapt.
00:03:51
Speaker
Like they people, I've been listening to AI podcasts and like on the artificial intelligence show by the marketing AI Institute. They've talked about this all the way back in spring of last year. They're like, what the heck is Perplexity going to do if chat GPT launches or search engine or Google just heads more in the direction that Perplexity is in right now. They have no moat.
00:04:15
Speaker
What are they like? They have to depend on everybody else's AI models. They have to like depend on other people's search tech.
Social Media Adaptation Examples
00:04:22
Speaker
They know, but they clear not could they have gotten ahead enough to create their own moat and by moat meaning no one could approach what they've created example, example, tick tock created reels. So then Instagram definitely did not have reels. They created reels. Tick tock is still a thing created reels.
00:04:45
Speaker
Snapchat has created reels, but Snapchat died before TikTok came out. I mean, not dead, dead, but it took a huge plunge before, tick yeah, it's still going. Can I get your snap, Bob, bro? I've never, I've never sent a single snap. I hate Snapchat.
Grok vs ChatGPT
00:05:02
Speaker
Wow i've used i've used snapchat are literally marketers marketers ah If there's gen z marketers listening to this right now, he doesn't mean it He's such a millennial Bringing it back. Yeah, I think perplexity as much love is perplexity as and we talked about it just last week Where we were pulling? our my audience on linkedin like what platform they used and perplexity wasn't one of the options but there was a lot of love for perplexity in the comments i'm like I don't know. I feel like chat G's get to eat it because I don't want to pay for two platforms and chat GPT just keeps eating away at my other AI platform. So it it's just the main tool. I was even using grok for the reason to search the internet live to see if there was any live tweets. And now the search I tried it on the search functionality of chat GPT. And I said, give me live tweets about the world series. And sure enough, it, it did it.
00:05:56
Speaker
It's good. So Grok has something that others can't compete with, and it's live interaction with content on a platform from X, right? I guess Meta could do that with theirs, but it currently doesn't. You can't get posts from people about a live event. It doesn't pull it in. They could. But right now, X has that ah ah massive massive advantage there.
00:06:15
Speaker
we've talked about like we think chat search gpt is going to kill perplexity because just Even though perplexity has some unique features and is definitely better But then search gpt is now the thing is like search gpt is going to get better So i'm not going to go to perplexity at all. I'm just going to use chat how does it compare for you to google?
00:06:37
Speaker
Well, on the previous episode, I talked about using chat GPT 80% of the time, maybe 90% instead of Google. I will now be using it 99% of the time. I mean, that's not even a question.
00:06:49
Speaker
hard to share There's no ads. It's incredibly fast. The information's only that much more accurate because now it's using the web. It gives you multiple choices. I think it will only get better over time. One flaw that I found, I tried to search specific YouTube videos that had been posted in the last 24 hours. And i I know Google has a tool where you can give me any content that has been posted within a certain time, like within 24 hours, within a week, within a month.
00:07:18
Speaker
So it didn't do a great job of giving me videos that were created within the last 24 hours. so It just focused on the topic. So if you want to get really, really specific on content or videos or maybe some articles, I haven't tested it
Chrome Extension and Search Habits
00:07:33
Speaker
with articles. You might still have to use Google. Did you install the Chrome extension?
00:07:39
Speaker
No. you know and I have no idea what you're talking about. So there's a Chrome extension. They just released this too. If you install this open AI Chrome extension, it reroutes all the searches you were doing in your your browser where you put like website yeah URLs so and opens them up in chat GPT rather than Google, right?
00:07:59
Speaker
so Wow it's really simple it just it's and it's where where you were searching before in your browser is now becomes a ah ah chat gbt search rather than google so i installed it and couple of times i instinctively without even thinking about it.
00:08:14
Speaker
went to go and look for something on google i didn't even realize i was doing it until it didn't open up google it opened chat gpt and uh i didn't like it i actually uninstalled it after the third time because they were things that i intuitively knew i was where what i was what i wanted you wanted to answer it's yeah it's because yeah google has trained you on how to ask google for things Which totally in the but inverse though now thinking about it like those those particular searches Because I i'm like you i'm using chat gpt for 80 of my searches now And now probably more as I get more familiar with search gpt. I wanted to find out a I needed a wordpress plugin for recipes i'm like, oh there got to be wordpress plugins for that so I went recipe wordpress plugin and chat came up and I was like
00:09:03
Speaker
No, no, I need a list of websites. This is what I wanted. And what I realized in that moment is that generally when people search, they actually don't want websites. They want answers.
00:09:15
Speaker
When people search, they don't want websites, they want answers. Sometimes they want a website. In those cases, something like Google is better. But for most other cases, people just want the answer or how to, they want a specific answer to it. And chat GPT and the other AI assistants are going to be able to do that better, which is why I predict unless Google ups their AI game, they're going to struggle to take that market share away from chat GPT.
00:09:42
Speaker
I will say chat GPT has ruined me to search for things in Google because I can be as lazy as I want in chat GPT. And somehow it figures out what I'm asking. But if you put too much prompt in Google, Google's like, what the hell, man? I don't want to give you anything you're asking for. I don't even know what you're asking for. So you're like, look, five words max. Like yeah this thing, a long photo of a panda. Don't. Yeah.
SEO to AI Priming Shift
00:10:10
Speaker
and so Yeah, i've I've noticed my my searching on chat or my asks for a chat GPT are pretty long sometimes I use the map the voice recorder like more and more often to get my prompt started where essentially because I'm essentially delegating I want to give it more context so I'll just open it up give it a like a three four sentence prompt and then just like search for that and that's and that's the exact reason why AI will take over Google's because I It's creating things that are hyper personalized to you and it knows for your past searches and it remembers things about you. So it's going to be able to deliver on that. Uh, so
00:10:45
Speaker
Google's big though. So I don't know. we'll see We'll see how the market share goes. I think the thing that's more important for marketers though, because this man, and I have more to say about like how many people I think are using this, this certain AI for search rather than Google. The question is how does this impact ah ah SEO? How does this impact marketers current efforts to get traffic from search over to, to Google? You ran some search campaigns for a former organization.
00:11:14
Speaker
How much traffic were you getting to your website? At high points, I think we were getting 120,000 visitors a month and then on lower seasons, 60 to 80,000. Do you know how much of that traffic turned into like revenue for you guys?
00:11:31
Speaker
I actually just checked with my team a couple of days ago. Our main focus and push is to get reoccurring donors. And they got 115 last month, which is the highest month they've had yet. So I'm not sure of the traffic numbers of what they're getting now. I would i would guess they're getting around 70 to 80,000 this last month. so But you don't know how much of the the traffic's leading to to reoccurring donors for that org. I don't. I don't know. Yeah.
00:12:00
Speaker
It's hard to know unless you have the tracking set up and a previous organization I worked for was a college. We were recruiting students. Google, I don't know how much of it was paid versus search, but I was ranking for almost all the things I was paying for. I was ranking for organically, not once, but like, like two or three times. We killed crushed it with searches and marketing.
00:12:22
Speaker
a third of the students came from search. They Googled it and either interacted with the Google ad or came through organically and then it got retargeted and pulled into the system. So that was the third, a third of our students were coming through search. Yeah. I don't know how many are coming through search,
Impact on Content Creators and Media Channels
00:12:39
Speaker
but I know our site has a ton of organic traffic. I mean, it's yeah mostly through search, like 80% is search.
00:12:47
Speaker
Yeah. So I'd say it's probably a fair percent of those new donors are coming from search. and I mean, cause I mean, you'd been working on articles and search for a while for that organization that's paid off. Cause now it's like, you don't have to do anything. You're going to get another 80 to a hundred thousand page views. so Correct. That's it's free traffic now. So if you're in that place, I think you need to be scared as a marketer because SEO is about to go away.
00:13:12
Speaker
like the yellow pages went away seo is about to change dramatically it won't go away completely but it'll change kind of like taxi cabs and uber taxi cabs are kind of still around but now it's like taxi cabs are pretty much a specialty service in the u.s i think there's they're still successful in other countries but there's They're a fraction of what they were before in their former glory, right? They're probably like 5% or less of the market now. And Uber and Lyft dominate. They've changed the game. This is the same thing that's going to happen with search engine marketing as a whole. Now, like even I'm scared for Google, so like 80% of their revenue.
00:13:50
Speaker
ads, they're going to have to create something better than openai than chat GPT and figure out how to stick ads into the free version of it and there will be a paid version to compete with the ad free thing. i' i Gosh, I'm scared for Google. I'm not sad to be scared for them because I think they're kind of evil, but I'd be scared if I were working there.
00:14:14
Speaker
Are you giving investment investment advice? and Just kidding. No. No investment advice here. Literally, I'm pausing right now because I'm like, oh, there's probably people I'm going to talk to you at Google someday. I'm never going to come back and listen to this. Oh, well.
00:14:28
Speaker
There's people I want to interview on the show that are like AI people at Google. I'm like, just killed that because we did it live. Oh well. Fun part about live. So for SEO, I still think it's going to live on though. And I think it's going to change from Search engine optimization to a I priming I went and did a the first search I did on search GPT Best b2b podcast because the search that I know I know because I've optimized for the search before I've got sweet fish ranking for the search in many ways in many places and Of course b2b growth came up, you know the show I used to host for sweet fish. It was number two
00:15:03
Speaker
Which is funny because it's, as far as downloads go of that show, it's not the top B2B podcast. There's probably like, there's probably like 10 other B2B shows that are actually above B2B growth as far as like, what's giving its ranking. What's giving its ranking audience score or how did Chad GBT know that that was such a high.
00:15:23
Speaker
Because it because of the way it got primed on what the best shows were I think the way it's working is the amount of Instances it sees when it goes in searches. It's going crawling website. So if B2B growth is showing up in like Three four articles where people are mentioning it then it's like oh must be good I saw it four times doing the research for it But what is that based on? It's based on the amount of times it's seeing it in the 10 articles that it read to do homework for the search. It has nothing to do with how popular it actually is. It has everything to do with mentions. So now it's like it's not even it's not the traditional search where you're like lobbying articles in there to compete with everybody else. It's trying to see how many mentions you can get across the web.
00:16:09
Speaker
video podcasts, articles, and now it's going to be, it's going to change the AI landscape because it's going to be less about direct and rankings and it's going to be more of like setting up the environment. It's priming it so that AI is influenced to show your thing first.
00:16:24
Speaker
So if you had to give the audience a tip for ranking in chat GPT search to scour the internet, what would you say? I mean, you kind of just mentioned links and backlinks potentially. No, not backlinks, just mentions. There's no links involved. Do you think it's only mentions?
00:16:44
Speaker
Now, links are probably still important because there is some rhyme or reason why it's ranking articles the way that it's ranking. right And it might be using Google's like hypothesis that you use backlinks to determine how important an article is. So you still have to show up within the rankings, but getting mentioned multiple times within the initial search that it's doing is is the key to showing up in the the mention, just like B2B Growth did.
00:17:11
Speaker
still a lot of seo efforts are going to go down the drain. I my personal site danchez.com ranks for many many keywords I rank across thought leadership keywords a lot of home video studio I mean look at the studio like I i've written a lot of articles about it and I rank for like how to build a home video studio I'm like number one uh, thought leadership books. I'm number one. Uh, how to become a thought leader. I'm probably like number one or number two. Like I've written a lot of these articles and I compete with big sites on them. So when I tested it yesterday, when it came out, my articles are being referenced, but I'm not getting any credit for it.
00:17:44
Speaker
And it's not like one of those things where it helps me in any way to serve up the AI, the content. ah No one's going through to my website. It's not recommending me. It's just pulling from the knowledge that I've put out there. Those articles that I've written about how to build a home video studio and it's like a 5,000 word article are pretty much going to be useless for me once people stop searching Google and start using AI.
00:18:07
Speaker
Cause they're just looking for a quick answer or they're looking for the answer. Wow. So when it comes to recommendations for other things outside of what it can provide itself, like best B2B podcasts, those are going to be valuable and people are going to ah ah SEO work is going to shift around manipulating those results. Right. well so bottom of the funnel queries, um, people are looking for best brands on X, those are going to be manipulated. Those, those marketers are going to go to town on trying to figure out how to influence those results.
00:18:36
Speaker
And that's going to be a whole industry. And I'm just calling it today that ah ah SEO will change. The name of it will change. And it won't, it might not, I'm calling it AI priming. Uh, it might have a, somebody more popular than me will probably coin a better term for it. And that'll be the term that ah ah SEO phases into. but I'm, I'm, I'm calling it out. I'm putting my flag in the sand that SEO is going to change and someone's going to come up with a new term for it around priming or not priming, but there's going to be a word for it. What do you think the best thing marketers could do?
00:19:06
Speaker
to prepare for it. I mean, doing research, is there a lot of information out there, do you know of? How could they set their website up for this you know a AI priming? I think if you already have a good SEO thing going on, then you wanna start paying ah ah attention to the search results. The AI pulls up specific brands or your media sets.
00:19:33
Speaker
Yeah, so you you have to start. All your SEO juice needs to go into lifting those particular results up. Marketers were already doing this because everybody knows bottom of the funnel is the best place to be. B2B marketers in particular, like they never launch top of the funnel ones, even though they should, they're almost all bottom of the funnel.
00:19:51
Speaker
Great you will probably have to create an ecosystem of posts that all point their backlinks to that to get those higher because those are the ones that are gonna matter. Also if you have a podcast or a media channel of some kind newsletter you should probably be thinking about how to get those up because people are going to be searching for new channels.
00:20:09
Speaker
Rather than searching on like an Apple podcast, I think they're going to start using AI to search for new new media channels to go and listen to like podcasts on X, newsletters on Y. That will happen for a while until AI just is summarizing everything for you. But I think we're a few years out from many probably five years out from AI being like a full personal system where it's ingesting the whole Internet and then giving you only the best best bits for you because it knows you well. That's that's a ways out.
00:20:39
Speaker
So that's what I'm focused on now. Let's get out there. There's still an opportunity for search. Search isn't gonna go away, but I think it is gonna change pretty rapidly over the next three to
Google Maps vs ChatGPT
00:20:50
Speaker
five years. And I think ah ah five years from now in 2030, search will be a small fraction of what it was before. right i don't We didn't talk about this last time, but I thought of it. is We asked, well, how much do you use Google?
00:21:06
Speaker
I often use Google Maps as my search functionality for businesses, for restaurants, whatever it might be. And I saw a guy use chat GBT in the search to find local businesses that are ranked from one to five to help and it literally put it on a map, it ranked at one to five and you could go see. So I'm curious how people are ranking even just from a search functionality on a map, how people are getting ranked if it's my guess is has to be reviews.
00:21:36
Speaker
When ChatsBT is ranking them one through five. and so I don't know. what doing it look I did a local search this morning. And it mirrored a search that I'd literally done the day before. We got a flat tire in our minivan and I needed it. I wasn't even like, what how do you deal with the flat tire where there's a nail in the tire? And I'm like, and I've bought new tires before, but who fixes tires? So I did a local search of like tire, thick places that fix tires near me. Discount tire, baby.
00:22:07
Speaker
Yeah, it was fresh in my mind what that search was, because I'd just done it on Google. So I did it again on search GPT this morning. And it provided a lot of the same search results. What it didn't have, though, was a map. Proximity was really important. They didn't, they didn't give me a map. Does it give you a map when you do a local search? I saw, I hadn't done it, but I saw someone who had provided a map.
00:22:30
Speaker
Yeah, maybe I didn't give it the right query or prompt, but it didn't give me a map. So I didn't know where these places were. Yeah, I knew where they were because I'd just done the search before and I'd seen the names, but it was able to pull the right places.
00:22:44
Speaker
I just put in chat on search, provide a map of the best tire shops around me. And it's also not providing me a map, but I saw it provide a map for somebody else doing it. So I'm not sure how that works. What I realized after doing that search is that we forget that Google is a very robust search engine that delivers multimedia and it does it very well and it's contextual. So it knows like if it's local, it pulls up a map right away and the and the results and little like,
00:23:13
Speaker
Highlights and star ratings and all that kind of stuff all on the home page, right? Which is why Google's so good. It's because it's pulling up such good context Search GPT isn't that yet it can pull in photos. I think it might pull in videos It doesn't quite have a map thing going on quite well yet, but it'll catch up It has a lot of work to do to be as good of a search engine and results pages goals the difference is is it's it's just I think providing better answers because of the AI component, which is why people like perplexity. It's just reading the articles and giving you the answer because again, that's what you wanted. You didn't want websites, you wanted answers and AI provides that.
00:23:52
Speaker
So I usually do a poll result and I launched a poll for this week, but I had no idea that OpenAI was going to launch Search GPT. So I'm going to save that poll for next week. We'll talk about that.
00:24:03
Speaker
And in place of that, this week, I want to talk about a LinkedIn post that I launched a few weeks ago. And I asked a really good question. This post got a lot of engagement. I said, I am searching Google less and less and asking chat GPT more and more. And I've brought this post up on the show before. A lot of good conversation. A lot of people saying, yes, I'm using AI more and more.
00:24:26
Speaker
some some certainly some naysayers were saying like, well, what about the, you know, the fake information that loads in there? What about the fact that it's not always right?
Reliability Concerns with ChatGPT
00:24:35
Speaker
And I'm like, my response to this this individual was like, Oh, do you fact check all your Google search results?
00:24:46
Speaker
Yeah. So bloggers get it wrong all the time too. All the time. It does it does have some what they call AI so hallucinations. I think this is a coined, hallucinations is a coined term. We just tried this. We said, Hey, when do the clocks for daylight savings times shift over this year? And it said in 2023, they shift on November 5th. And we were like, what the heck? Probably if I use the search function now, it would not do that. But anyways, onto the viral post or not the viral post. the
00:25:21
Speaker
you call host nicole a boy yeah the one The one comment in here that I was the most excited about or that was the most telling was there was a VPN marketing in the thread and I'll link to it in the show notes. There was a VPN marketing in the thread that's like, yep, I'm using it. And guess what? We're already getting leads for our company based on people doing searches. This is before search TPT. Just people asking chat TPT for recommendations. There are companies coming up. People are going to then going to the website and asking for demos.
00:25:51
Speaker
Yeah. So it's already happening. It's all ready happening. I listened to Gary V this morning, who it was a, it was like something he posted three days ago and it was a keynote that he presented in a niche market. And he asked the question. He asked people in the the crowd. He's like, how many of you are spending like, like at least like what, I don't know how to per phrase this, but like your AI searches have gone, I've surpassed your Google searches. It's half the room. And this is a room of 40, 50, sorry, 30, 40, 50 year olds. That was the age range of this this room. Half the room was already, and this is not a market, it wasn't a marketing savvy room. I think it was i think it wass a real estate event. So half the room's already using AI more things.
00:26:48
Speaker
search. Wow. Yeah. This it's not just us like we're we're we're doing it more and more often we're probably like 80% but I'm like a lot of people are using this instead of search now and maybe might not even realize it.
00:27:04
Speaker
So that's what I have in place of a poll is a a or hand raise on a video I saw in a keynote. from gary I see. But it's something for you.
00:27:16
Speaker
I'll link to that in the show notes as well. I wanted to highlight a viral post for us. Let me let me pull up the link here, in fact. It's in the the notes. I'm just going to read a lot of this post because I wanted to make this whole episode about search GPT, so I wanted to find some so other opinions out there about search GPT.
00:27:39
Speaker
So this one's from Hamza. it's not It's not probably the most viral post, but I wanted to find like a dissenting view, and this one's this one's pretty good. Essentially, Hamza says, look, everyone's calling SearchGPT the Google Killer release. It is not. What SearchGPT is, is the latest feature released by OpenAI where ChatGPKey can search through the internet, get real-time and updated results, and provide sources for its responses, such as articles, web pages, and official sites. But people are calling this a Google Killer.
00:28:09
Speaker
Now there are reasons why this is not a Google killer product. First of all, it is not free. You pay $20 a month. Good point to access this tool or its high quality search ability. According to open AI, they will release it for free users eventually, but we'll definitely have some limitations and it won't be as good as the paid version. This is the first reason why it is not a Google killer. Google search is free.
00:28:34
Speaker
It's a good point. At the end of the day, these companies have to make moolah. Is it free though, Dan? I'm going to get really philosophical. It's not free. Let me tell you why. Because what is your greatest asset in life? Time.
00:28:52
Speaker
Yeah, that's what people say. But you know what, I heard a contradictory, contradictory, also making a contradiction, contradictory contradictory thought was your greatest asset is your attention. Because where you drive your attention will dictate your time.
00:29:09
Speaker
So when Google is up there showing me sponsored ads, they are paying for your attention. And that's how they make their monies. Everyone knows. So by paying $20 a month, now I get my attention back. Huh? Huh? See where I'm going with
AI Search Cost vs Value
00:29:23
Speaker
this? Yep. Come on now. So maybe it's not so free being on Google because I hate paying for youtube YouTube ads, oh my gosh, watching YouTube videos and watching their ads drives me nuts. That's why I actually pay for YouTube. You pay for YouTube. I'm always on the fence, I never do that. Best decision I've made is paying for YouTube. I've had a lot of people tell me that I still watch, I still don't. I i cannot, anyways, I can't stand ads. So even on Google sponsored ads and all of the distractions, that's why I'd pay for chat GBT. any That's not a plug for YouTube, nor a plug for chat GBT's paid version. it's just
00:30:00
Speaker
So convenient. Do you think they'll drive it to being better and better on the free version though? Because open AI, like they release a lot for free. 4.0 is free. You can access other people's GPTs. You can't build your own, but you can use them for free. There's limitations around it, but I'm like, a lot of people still use the free. Why? Because the free is pretty dang good. I think they don't realize how much they should be leaning on the paid, but yeah. I think they'll take the paywall down if they figure out how to monetize it. But how else would they monetize it other than paid, subscription, MRR, or ads? I don't know. Right now, they're losing money faster than they're spending it. So they haven't quite figured out the revenue engine that's going to sustain them into the future. So we'll see what they do. But I still think i still think I'd be nervous if I were at Google, because but because when mass behavior changes, companies go up and down.
00:30:55
Speaker
Luckily for google like they're also big on youtube and youtube. I don't I don't think youtube is going to be really that affected by this It's still the second biggest search engine There's a lot of things i'm looking up on youtube because I want to see somebody do the thing and no article or chat gpt is going to help Sometimes like I am asking for step-by-step directions when but a lot of times it's the video that I want but i'll go directly to youtube for This viral post post from Hamza also said, OpenAI can't achieve what Google is doing. So that's why he thinks it's it's not going to be a Google search killer.
Perplexity's Threat to Google
00:31:31
Speaker
He said, however, there is a tool that does pose a threat to Google search, and that is perplexity. Then he goes on to say, it is something that has recently scared Google, prompting Google to focus on how they can safeguard their search engine. Google just released their experimental tool tool name to learn about, and is literally almost perplexity.
00:31:48
Speaker
Proplexity is so much better than both Google and OpenAI's search GPT. Unlike OpenAI's tool, which requires payment and takes time to produce results, Proplexity is free and provides fast and refined answers. Proplexity offers free users five pro searches every four hours. These pro searches go through reasoning and in-depth analysis of your query, taking only slightly longer than a regular search, but providing a more accurate and detailed response.
00:32:12
Speaker
compared to the standard search. This capability makes perplexity a true Google search killer. You can tell this person's on team perplexity. And I'm sitting in here thinking, yeah, but like anything perplexity is doing chat GPT can do and improve on in the future. So I don't i don't understand why he thinks search GPT won't get there eventually. You're saying their song is anything you can do, I can do better. Is that what you're That's how it goes. Of course, tech is tech is an early mover thing. So we'll see if they continue continue to hold their lead. And in perplexity or open AI can continue to like find a business model as profitable of Googles that can give them the pockets to go to war against every ah ah up and coming tool.
00:32:59
Speaker
Right. But let's be honest, like when's the last time we found a competitor to Google that was like, Ooh, this is getting serious. It's been a long time. Google has been like formidable for decades now. So I don't know, man. Yahoo and Bing. I'm just kidding. Not even close.
Revolutionizing Marketing Industry
00:33:19
Speaker
So that is all I have for this search gpt episode We wanted to bring it out because the news just broke this thing just released Wanted to make sure that marketers got a huge heads up on this because this is going to change a significant amount of marketers lives and a lot of businesses lives here because so many people are dependent on search and not only does organic SEO get changed from this but the paid Google ads get changed from this. It's less volume, less stuff to bid on. So this is going to change the whole industry because a lot of things are built built on the back of search and search is going to fundamentally change over the next five years. How fast it happens, who knows? But it'll be totally different five years from now. That much, I promise it will.
00:34:05
Speaker
So thank you for listening to bot bros. If you liked this episode, come find us on YouTube, subscribe, find us on Apple podcasts and tune in there or find the newsletter at AI driven marketer.com. And just, it's just right there on the homepage.