What a shame that the power of relationship building isn't taught in business school. It's a learn-as-you-go type of thing that keeps many entrepreneurs up a night trying to figure out the million-dollar question, "How do I get more clients and more sales."

Laura Meyer has been in the business world for over 20 years, and she's seen it all. From franchising her portrait studio concept to owning dozens of studios in her area, her marketing expertise expands far beyond the reach of a textbook. She has lived and breathed marketing for more than two decades.

So what is the secret to Laura's success? If you guessed relationship marketing, then you are correct.

"I have experienced so much struggle in my entrepreneurship experience, the highest highs and lowest of lows. If I can make [another entrepreneur's] path easier or flatten the learning curve, I find that very rewarding"  -Laura Meyer

Laura is now a business coach and consultant, and she's on a mission to help others build the relationships they need to succeed in business. Laura also certifies sales and marketing professionals and provides them with the tools they need to turn their expertise into a high-ticket consulting offer.

Laura opens up her vault of business knowledge to Dori Stewart in this episode of the Teacher Turned Entrepreneur Podcast and discusses how building relationships is the key to success in business. Some of the treasures you will take away from this discussion are how Laura pivoted her entrepreneurship journey into thriving coaching and consulting firm, the importance of relationship marketing, and how you can apply what Laura has learned in your own business.

Here are key takeaways from the conversation:

●      Professionals with sales and marketing backgrounds, such as teachers, can pivot their knowledge into a high-ticket consulting offer.

●      Entrepreneurs set sail into their ventures, thinking the trip would be smooth sailing. Unfortunately, this is not the case; Laura explains how her methodology takes the entrepreneurship journey and breaks it down into a step-by-step process to success.

●      Have you ever considered a career as a consultant? Laura provides an overview of her methodology and certification program for sales and marketing professionals.

●      Are you tossing and turning at night, wondering how to get more clients or how to turn a conversation into a sale? Laura Meyer has the answer for you, relationship marketing.

●      The heart and soul of your marketing strategy shouldn't focus on increasing your bottom line but on providing value.

●      Do you think relationship-building can't be done successfully online? Tune in as Laura dispels this myth with a real-world example that you could implement into your business today.