#139: This Podcast Content Specialist Has Tips to Boost Your Brand – and Much More! with Leah Stine

If necessity is the mother of invention, then chaos might just be a very close cousin. In the midst of raising three young children, juggling home schooling, household priorities and a freelance career Leah Stine decided, “Why not?” and started her own company. If you’ve ever noticed that being super-busy tends to make you more and more efficient, that was definitely the case here! Host Dori Stewart explores the path that Leah took in carving out her niche as a writer specializing in collateral for podcasts and how all the daily juggling and craziness of busy family life somehow always works out. You’ll enjoy hearing about this unique entrepreneur’s journey and just in case home school teacher, mom, spouse, community member and business owner weren’t enough, Leah has recently added author to her resume with the release of her charming children’s book, "A Boy and His Butterfly." Enjoy this fun conversation. It’ll inspire you to follow your passion and think about the many ways that you can repurpose content to market your brand via social media and other channels. For anyone toying with the idea of starting a blog, Leah advises: “Don’t overthink it!’ There’s no better time to start than now!

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Here are key takeaways from the conversation:

·       Not getting the work promised or the conditions advertised? Maybe it’s time to start building your own business on the side!

·       Launching a business in the midst of panic and chaos can be done. Sometimes you just have to dive in!

·       Feeling bored or stagnant? It might be time to refocus and relaunch!

·       If you go to the effort of writing a blog post, remember it can be repackaged in myriad ways for all kinds of social media channels. Don’t leave valuable content on the table!

·       Have you noticed that sometimes the busier you are the more organized you are? It’s a focus thing!

Here’s a quick look into the episode:

·       Moving from a business degree to the rigors of home schooling, Leah branched out on her own when the marketing work she was doing fell short.

·       How Leah transitioned away from the real estate clients she was serving with social media posts, blogging and newsletters into a focus on her passion for writing.

·       How and why creating her own business has worked better for Leah.

·       Niching Down to Podcasts: The self-development journey Leah took in defining her marketplace and brand.

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