How are you breaking through the noise and getting your message out there? Did you know you can do PR for your business on your own? To get your PR right, you have to first make your business findable with organic content.

Lee Caraher is the founder and CEO of Double Forte, a successful national public relations, content marketing, and social media firm. Double Forte works with beloved consumer, technology, and wine brands. She is a highly sought-after communications expert known for her business acumen and insights.  

She narrates how she started her business out of need and how she has sustained it for 20 years through downturns and business model changes. She explains how to improve communication as a leader by being specific and sharing appreciation feedback with employees.

Listen in to learn the best PR practices to take to improve your business visibility both online and offline.

Here are the top takeaways from the conversation:

·       The downturns and business model change that Lee has faced in her business of 20 years.

·       How to sustain a business for a long time by staying innovative and relevant in the market.

·       Strategies to help you master the process of hiring right and keeping people for longer.  

·       The difference between millennials and GenXers and how it shows up at the workplace.

·       How to be more efficient by being specific and appreciative in your communication as a leader.

·       The right PR steps to take to improve your business visibility online and offline.

·       LinkedIn best practices to keep you engaged and your business visible to your audience.

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