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AI Agents, Automated Design, & The Future of SEO - This Week With #BotBros
453 Plays17 days ago
In this AI marketing podcast, Dan Sanchez and cohost Travis Sanchez delve into the multifaceted world of AI, discussing its evolving role from processing extensive numerical data with tools like Claude to acting as an emotional support system for personal reflection. They explore AI's integration into marketing tools, with Adobe leading the way in innovative features like 3D manipulation and generative fill for video. The episode also touches on the impact of AI on SEO, the potential for automating tasks currently requiring human intervention, and the growing preference for AI tools like ChatGPT in everyday searches. Tune in for insightful commentary and practical advice on leveraging AI to enhance your marketing strategy.
Timestamps:
00:00 Apple Intelligence launched with upgraded Siri, AI tools.
04:45 Apple updates aren't crucial for marketers' workflows.
08:31 True agents require more AI autonomy.
11:42 AI's potential and challenges explored optimistically.
15:39 Illustrator simplifies creating ads in different sizes.
16:14 Marketers will become graphic designers using tools.
22:03 Considering returning to improved, versatile AI tool.
25:55 Assistant automates tasks via desktop terminal access.
28:39 Compile Facebook testimonials, seek permission to share.
29:53 AI executes ideas with detailed instructions efficiently.
32:56 LinkedIn crawling: potential guest outreach tool.
39:21 SEO strategies need adaptation due to ChatGPT.
41:57 AI pushes organic search results down significantly.
45:08 SEO impacts AI as reference-dependent training.
48:57 Text analysis better suited than data crunching.
51:04 ChatGPT helps troubleshoot Apple device issues.
54:04 AI advice good; try cautiously, own risk.
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Transcript
Introduction to AI Driven Marketing Podcast
00:00:01
Speaker
Welcome back to Bot Bros, part of the AI Driven Marketing Podcast. This is the series where we turn AI hype,
00:00:12
Speaker
man, I really gotta work on this. This is the problem with live shows, where we turn AI hype into marketing help. It's only our second episode, people. like Come on. It's my fault. I was the one reorganizing the words right before the show started.
00:00:27
Speaker
My bad. So that's what's going on today.
AI News and Hype Clarification for Marketers
00:00:29
Speaker
i'm I'm Dan Sanchez, joined by my brother Travis Sanchez, hence the bros in Bot Bros, where we have a grab bag of different news and different things going on in the AI world translated for marketers, because we all know a lot of this AI news is not particularly helpful for marketers. And even honestly, it creates a bit of angst. Like we got some news today that I'll have a breakdown on it that feels like, oh my gosh, do I need to be figuring this out right now? like I can't wait to get into it because there's a bunch of stuff on the horizon with AI that just makes me feel anxious because it just feels like I need to capitalize on this now. And if I don't, I'm going to be left out. Well, hopefully in this episode, in this podcast, we can bring some clarity onto the things that are currently working and the things that are currently just hype because everyone's talking about it. But I promise no one's actually using it. And if they are, they're not using it well and it's actually not working for marketing.
Analyzing Apple's AI Developments
00:01:21
Speaker
So let's kick it off with the headlines with some news around this week, starting with Apple Intelligence. I know you and I have been on Apple Intelligence on the beta program testing out the new Siri and stuff, but it just finally released. It just dropped into everybody's iPhone. if you I think it hit Wednesday. So if you have an iPhone 15 or 16, you have access to Apple Intelligence, Apple's AI stuff.
00:01:45
Speaker
which is kind of fun, kind of useful, but but's I think they are actually breaking it out into phases, right? So they have what were they release now, which is kind of an updated series, some AI writing tools in your notes, email and texts, and filtered and summarized email and text. Next, I think in December, they're releasing the Genmoji, which is like AI custom emojis, integration with chat GPT and the image playground, kind of like dolly, but like limited to some styles. And the next mark we get march we get the big thing, which everybody's waiting for, which is like being able to talk to Siri and it actually able to do work between apps. Nobody really knows how that's going to work, but everybody's looking forward to it.
00:02:30
Speaker
Gosh, does it really tell March, man? Yeah, freaking March. The way they pitched this, what, in June? Maybe even, yeah, I think it was in June. I thought what they're releasing in March was going to be available with the new phones, which that didn't even happen, so. Wow.
00:02:46
Speaker
their head of product, it somebody asked them about that. cause everybody's like it's like Even their their their marketing for this was like, hey, it's glow time. None of the new phones, which I bought, I bought 16. It didn't come with glow time. It didn't come with the new Siri. It didn't come with anything they promised. That was the big thing. The only thing that it came with new was this little like photo button on the side that nobody cares about. If I'm being honest, I think Apple had to play major catch up with the AI boom for their new model. So they had to do a lot of work and then promise what is on the horizon versus working on hardware and software, what they traditionally do. yeah They're catching up. But at the same time, they also they came, they went on the record saying like, look, like
00:03:31
Speaker
we wanna make sure it's working well before we release it. So yes, we didn't release it on time, but we're making sure it's working well before it goes. And honestly, interesting the more I use it, the more I'm like, it it did it works pretty well, it's smooth, it doesn't screw up. Now I've been on the beta, so I have seen it screw up a few times, but I'm pretty confident this release they just released works well. I got pretty used to chat GBT, especially because, you know, 04 preview or 4.0 preview was out.
00:04:00
Speaker
So when when I downloaded Siri, it was not didn't did not meet my expectations, but I hope the integration with chatgbt in the next phase will meet my expectations. Yeah, I actually really like it. The updated Siri was needed to happen. It's like, gosh, okay, now it's kind of getting closer to Google. complaining to emphasis on kind of what Google was back in 2015 when it worked even so bad. That's how bad Siri was. So that's nice. The writing tools are super nice. I love being able to because like how often are us in professional, kind we're using texting for professional settings all the time, right? Right. And it's so nice just within my text messaging app to be able to be like, Hey, make this sound more professional. Hey, make this more concise, make it more friendly.
00:04:46
Speaker
That's really nice. That's kind of like the only thing that's probably useful for marketers in the fact that I i was going to make a full episode on like my deep dives about Apple Intelligence. And I realized it's kind of nice for personal use what they're releasing even later this year. But it's not really something marketers are going to be like really finding useful on their marketing workflows. Personally, it's great. But it's not like not a game changer for marketing.
00:05:12
Speaker
I find that the friendly or business suggestion that Apple Intelligence offers is far less superior than Chachibiti though. The casual voice when you ask Chachibiti to be casual man does it do a fantastic job and the iterations you can do afterwards apple just doesn't quite have it i tried it and was very i was disappointed so i always just switched back over to chat gpt i should test that i literally just asked chat gpt to make something more friendly earlier today in a custom gpt that understood the brand targeting woman this morning and it's its ability to make it friendly and personable and warm i was like
00:05:52
Speaker
a Well, it doesn't sound like all my scripts do chat GPT. It's so good. It doesn't sound like a bot. And I felt like Siri or Apple intelligence, 100% sounded like a bot.
00:06:03
Speaker
I know, but like the nice part about it being able to do it in your text messaging is it's just faster, unless it's a really critical text that you're sending out or a mass text. Generally, we're just kind of like shooting from the hip with text messages. We're collaborating with teams, boss, vendors sometimes on text messages. It's nice, especially for me, because I'm like type-o-king, like for it to just proofread it. Yeah, proofreading. I think the proofreading is fine, but to give it alternate text, I guess I'm waiting for that plugin, and i I know they have it. I've watched videos on it for something like the Gemini to be writing your emails. I think I heard someone hook up his chat GBT with an API to his Gmail, and it just drafts every response to his emails, and then he just goes and rereads the drafts.
00:06:46
Speaker
and then edits them and sends them out, which I thought, OK, that is some serious automation for email response. Dang, bro.
Microsoft's AI Innovations and Concerns
00:06:53
Speaker
ah I'm going to segue into the next piece of news, because this is this is a major topic that everybody's talking about. I think it's not ready yet, but it's fun to talk about like the future coming on here. Is Microsoft just launched its first agents, which was interesting news in the AI world.
00:07:11
Speaker
they have a number of different agents and they're defining agents pretty loosely. Some of them are like, like custom GPT type things where you're like, okay, like it's, it's completing a few steps. Some of them are going above and beyond and being able to mine a database and actually bring back stuff to you proactively. So I'm like, oh, that's going to be more agenty. when, when you hear the word agent, like what comes to mind though?
00:07:34
Speaker
That's hard to ask for me only because I've seen so many videos of people sending agents to call hotels to get better discounts. And it was a true voice to voice conversation. I was shocked at how clear this person was. It was in Spanish actually. And then they were translating to English. So, it,
00:07:54
Speaker
However, I do get a little bit scared of the technology of agents when it actually starts getting a little bit of independence, reading up on it, having two agents talk to each other so they can have some synergy and so problem solving. Cause they're both equipped with different specialties that I was like, Oh, so I'm trying to stay positive and hopeful that this is going to have regulations and protection security measures on it. But yeah, it brings a new wave of AI in the marketplace for sure.
00:08:25
Speaker
um um Everybody's talking about agents, and I honestly don't think we have any true agents yet. think the call calling ones are the ones that are most interesting, but I don't even think of those as agents because they're executing. They they have a really clear path they're trying to navigate, and it's interesting how they can take how you can beat how they can be in a live conversation and still drive people back to the main point they're getting to, which is really cool.
00:08:49
Speaker
but i don't still I still don't consider those agents. What I consider an agent is to be an AI that has more autonomy to be able to troubleshoot issues to complete a task, which is really hard to do. I can't give AI instructions and be like, hey, I need you to accomplish this project and it goes through and then run into roadblocks and then overcome them.
00:09:07
Speaker
That's what I would expect a human to do. If you have a good executive assistant, you say, hey, I need lunch reservations for this restaurant. And it goes to execute the plan and get lunch reservation, finds out that restaurant's booked, but can't get back to you to find what your backup would be. A good executive assistant is going to find the most suitable option nearby for you to meet and then fill you in on the reservations from that restaurant. They're just going to improvise and do something.
00:09:34
Speaker
Yeah, but I can't do that yet. You know that an executive assistant would ask before it got sent on the project. It would say, hey, if that's booked, is there another restaurant you would like me to book or give me two extra options? So do you think AI could be preemptive to ask those kinds of questions, even if you give it a task?
00:09:51
Speaker
It's like we're starting to lay the groundwork like an O1 preview. There's times where I asked, like I asked, that was the thing that I was surprised about and the O1 preview. i ah to test The first thing I did to test that model since it can reason is I was like, hey, O1 preview, make me a marketing plan. And it thought about it. And it's like,
00:10:09
Speaker
Cool, yes, would love to make a marketing plan for you. For what company? Really? So preemptively ask me a question back, knowing it didn't have anything close to the right amount of details in order to make a true marketing plan, right? So it's starting to get there. and Still not there. I've heard Claude does better at this, at asking you questions back. But I don't think anybody's even close. I think we're just rigging GPTs to become agents and giving it really clear parameters to pretend to be an agent, but we're actually not there yet.
00:10:37
Speaker
So, but in the future, we'll all have personal assistants baked into our iPhones where it's like doing our work, replying to our emails. And every once in a while i'll flag an email email for you to see and be like, Hey, I was going to send it to reply, but it looked a little bit more sensitive. You should look at this. like text you It will text you and say, Hey, yeah you have an urgent email that you need to look at. Yeah. That would be wild. I thought as I was thinking of agents being speculative in my futuristic thinking,
00:11:08
Speaker
AI might do a better job at customer service where you don't know you're talking to an AI and make you feel like a hundred bucks in dealing with either a problem or sales in your wanting to accomplish a task. And I thought, how amazing is that? And how also kind of.
00:11:25
Speaker
terrifying Am I getting too nihilistic? I feel like I'm i'm always- It's hard not to. you and It's hard not to. And then Terminator 2 happens, okay? yeah Oh man, i that's not this show, but it it is a fun show to talk about, like all the ways AI could go wrong, right?
00:11:43
Speaker
where we try to take the optimistic route, because AI is going to be amazing. There's also going to be major hurdles and bad things that happen with AI. This show covers like all the opportunity what all the things that are opportunities for marketing. The customer service is definitely going to be one of those things that are made better and scalable, and then we will have to deal with like that drive-through.
00:12:02
Speaker
bad drive-through experience where they're like, what can what do you want? How can I help you? It'll always be uplifting and perky and sympathetic and all that kind of stuff. It'll be great. They have it in drive-throughs, but it's so unrealistic that people don't like it. yeah so The Microsoft launch of their agents, again, is one of those things where there's a lot of hype about
Adobe's AI for Creative Enhancements
00:12:25
Speaker
agents. Is it useful for marketers?
00:12:28
Speaker
No, not at all, because it's not reliable enough. It's only people on the fringe of AI are experimenting with this stuff. So don't get caught into the hype about it. Everybody's talking about it. And we have more news coming in for the viral post from a very prominent. Well, it's a it's a person that everybody knows in the marketing circles, though he's not a marketer himself.
00:12:46
Speaker
So we'll get to that in a bit. But our last piece of news, which I think is some really helpful stuff, is Adobe. right Adobe released a ton of updates last week in their conference around their design tools. they They had a whole suite of AI tools, but some of the big ones were like, generative field got better. They're releasing more AI video tools that are like you know kind of getting on par with Sora, which still isn't released yet.
00:13:10
Speaker
they also talked about a new philosophy they're going which is interesting for the rest of ai because i think this i think this will be taken on by other companies too they call it promptless ai yeah i saw that written down as a talking point and i I wasn't even sure what it was. And instead of chat GBT-ing it and being like, what does Promptless AI mean? I was going to let you explain it to me. Yeah, Promptless AI is this idea that we don't need to, they don't want to make it so you can just ask AI what you want. It'll just be baked into the tools. So instead of, hey, make a graphic for me that has X, it'll be like,
00:13:47
Speaker
hey, here's an image, fix it this way, extend it this way, make it more of this, make it more, or I think you'll just have tools to make modifications to things and and extend your ability to create without it taking over the creative process for you because Adobe is bought by creatives.
00:14:03
Speaker
And don't they don't want to replace the creative. So I think they're taking more of a route where we're going to make AI and assist rather than the the key the key role in the driver's seat. That makes sense. So I think most tools that marketers use, I can i think it's safe to say that every tool marketers use will have an AI layer to it coming soon.
00:14:22
Speaker
It's like Adobe's adding it into everything. Every tool you use will have AI. It probably already feels like that. Everyone's adding AI, but right now all the AI tools are kind of like this weird chat GPT. Yeah, it's like first gen layer that doesn't even really help that much. But AI, like I'd say ah Adobe is ahead of the game when it comes to like implementing it into tools. Like we saw it like where someone can illustrate it like a like a picture and then they can rotate in 3D space even though it's a 2D drawing. That was like mind blowing. Yeah, that was crazy.
00:14:52
Speaker
Did you see the generative fill for the video that they did as an example? I don't, am I trying to remember? There were two guys, there were two guys running parkour and they just had done, one of them did a front flip and one of them just jumped over this bench, but they wanted the clip that they were testing to just go, you know, three seconds more. Oh yeah, I was like, generative fill.
00:15:15
Speaker
Yes. Yeah, it I don't I don't think it was great, but it was the best I'd seen here. And as the model gets better, like every anybody who's edited video knows like there's many, many times when you're like, man, I wish I would have got five more seconds of that clip yeah for this edit. So that's helpful.
00:15:33
Speaker
There was another tool that I think is really helpful for marketers or more like helpful for the graphic designers that report to marketers. But it used to be a pain to make all your different ad sizes. But now in Illustrator, like you can lay out one ad and just be like make new canvas sizes. So maybe you get like a you know like a portrait or like an eight and a half by 11 size.
00:15:52
Speaker
Yeah, well, what if you want like a skyscraper size? That's right. You just drag and drop the canvas and say copy from this and it relays it out layers included. It's not like a right journey image where all the layers are stuck into the thing. No, all the layers are there and you just rearrange it ranges it in a way a designer would in order for you to come up with a whole set of advertisements that all look and feel like the one that is a professional graphic designer related out for all the things.
00:16:20
Speaker
I'm like, that's going to be helpful. Shoot, marketers probably open up one asset from a designer and then resize it themselves. So marketers, I predict that marketers, because of these tools, marketers, more marketers will become graphic designers because the tools will be able to take original design and then marketers will just be able to repackage it really quickly in ways that they need. I can see that being a huge success in social media banners because every place has some, not even just print print material for lanyards or tri-fold, but just for your social media banners that are all these awkward sizes, man, how quickly you could develop those graphics.
00:17:03
Speaker
I think that was even part of like one of their slide deck images, like never, never Google a social media and image size again, which is all done. How many times you've been like, what the heck I did the dimensions of Facebook page headers so many times you're like, is this the 20 2025 or 2024 model of this? So.
00:17:22
Speaker
A lot of, a lot of cool AI changes coming to design. It's going to help designers, but even help marketers. So I love what Adobe is doing. that's it on the
AI Tool Preferences Among Marketers
00:17:29
Speaker
news. I want to jump into a poll that I performed recently on LinkedIn and I got 247 votes and I just asked the question, which AI tool do you use the most? The options were chat GPT, Claude, Gemini, and then other or none.
00:17:49
Speaker
as like a catch all category. right Have you looked at the report yet? I did. I'm looking at it right now. Were you going to quiz me and see which one? I'm going to quiz you. I think look I knew what the answer was going to be before I even put this out. like Everybody knows, if you're watching this, like if you've seen the poll that you know already, but like you knew chat GPT was going to win by a landslide.
00:18:12
Speaker
yeah What I was curious about is like, yeah, but how how much of a landslide? And then how I knew Claude would be second. And I was like, yeah, but how far behind is Gemini? And in the comments, what do people say? What did I miss? So of course, chat GPT won by like 81%. Claude came in next by 8%. What a disparity. Gemini, amazingly, I'm amazed that Claude and Gemini are so close because Gemini came in at 5%. And then other and none came in at 6%.
00:18:42
Speaker
just ahead of Claude. So wow, it's that's like... When seeing chat GPT has like 81% of the market of this limited little poll, but I think it's a good reflection of reality. It goes to show like if you're a marketer, you've probably heard of like category kings and positioning. Whoever is the category king takes the freaking lion share and it's coming up right here because Claude made some huge progress this week and a lot of AI people
00:19:12
Speaker
love Claude way more than chatgpt. I hear it over and over again. These tools prefer Claude. Yeah, well, not these marketers. They're all into chatgpt. No, because most people are using chatgpt because it's the category king and Claude would have to do a freaking ton and chatgpt would have to screw up royally in order for them to lose their throne.
00:19:31
Speaker
because again the line chair always goes the category king and chat GPT is the king. cloud So do you think do you think apple intelligence you think Apple intelligence made it into the other or non category? No, not even close. You probably haven't seen, this is what I can quiz you on now, what do you think made it into the other category?
00:19:51
Speaker
What my there's things that people were fighting for. What do you think that really? Yeah, like my my guess is some like video AI tool like Hagen or this or is it a is it a I'll give you a clue. This particular tool, in fact, there's two tools that came up the most, but one in particular that was the most popular, doesn't have their own language model. They depend on everybody else's. Both of them do, but one in particular was like the clear people are really loving this tool. Grok. Now Grok is its own language model. I didn't even add Grok to the list because I knew nobody's using it, even though it's it's got its own strengths. I have no idea.
00:20:35
Speaker
that's like
00:20:37
Speaker
Perplexity. Yes, lots of people fighting for perplexity it got a lot of love in the comments of like, how could you leave out perplexity? I'm like, cause it's not its own language model. It has to use everybody else's, but a lot of people are using perplexity as their number one tool. Like they're using public perplexity more than anything else. Is it because it seems a little bit more traditional scouring the internet with better functions of showing you links right up front? Cause it does a decent job of making you feel like what it has looked at is more than, cause when you, when you Google something in chat GPT, Google, Google, that's funny. If you use chat GPT,
00:21:15
Speaker
If you use chat GPT to search something, even in videos and YouTube, it does a great job, but it doesn't link unless you ask it to link the videos where perplexity really does a good job of showing you the thumbnails and making you feel like it did its due diligence. That's my guess why people like perplexity. I think if you I only pay for chat GPT, I probably need to cut over to Claude soon and start playing with it because so many people love it. I can't stand I.
00:21:41
Speaker
I find that perplexity can be even more confidently wrong and misleading. Personally, because it can, grow you put me on to perplexity. but I know, but I actually stopped using it because it got, it got one search for me so wrong and confidently. And I was like, no.
00:21:56
Speaker
I probably should go back. People are telling me that paid one is much better too. What they like about perplexity is one, they can choose which model it's using if they're paying for it. And there's like there's some other features in it where you can create like spaces and build articles and essentially use it instead of like a chat GPT to do more. okay So some people are really liking it and they're finding it's probably a better crossover tool it between Google and chat GPT.
00:22:20
Speaker
or just using straight AI for a lot of their things. So I think people have more confidence in that because of that. But I don't and don't really like it that much. I like asked at one time, I'm like, hey, what's what's what's your guess on how much it costs to like reupholster a car interior? And it confidently gave me a price range that was way off because it had sourced links from how much it costs to upholster furniture.
00:22:47
Speaker
and interpreted it as the cost of an upholstering a car. And it was drastically wrong, because of course a car is like at least five seats, right? Versus a chair is one seat. So it was like off by a magnitude of three in cost estimates.
00:23:01
Speaker
Shoot so I was but it said car even though it linked the things for furniture I was like, yeah I think chat GPT probably would have got this right even just pulling from it's a long-term memory without having to source the internet but right i don't know AI problems So That's kind of the wrap-up on that. like what um'm trying to take it like What's the takeaway from marketers on common tools? If you're using chat GPT, that's okay. Claude, if you want to go deeper and experiment with other models, that's good too. there's there's They're starting to really come up with unique features. Hence, Gemini's got google notebook LM. Claude's got some really cool features we're about to talk about.
00:23:43
Speaker
but otherwise I'm diving deep into AI and I haven't really dove into Claude or Gemini much at all. Have you? No, I only use Grok for searching tweets that are like live news because I want to know something. I want to know if anyone's been tweeting about it. That's been, that's been helpful. But other than that, I haven't used these other ones. I do need to use Claude myself.
00:24:09
Speaker
The people I find using Claude are AI fanatics, so they're willing to pay for more than one tool. The other people using Claude are content marketers that are more particular about writing because Claude delivers better writing. I'm not, so I've just been using ChatGPC's writing. I should probably test it out to see like, okay, how much better is Claude than ChatGPC on writing? but Honestly, I think chat GPG is such a better writer than me that I'm already like, hey, what chat GPG was better and faster? I'm like, it's good. But maybe I need to level it up and start using Cloud more. I don't know.
00:24:43
Speaker
Moving on to our next segment, we have our viral post for the week. And this is the one from Claude Nantropic that everybody I felt like was talking about in the AI community. If you've heard this as a marketer, then this is this is this is this has been
Claude AI's Software Interaction Features
00:24:58
Speaker
big news. so But Dharmesh Shah,
00:25:01
Speaker
who is known in marketing world because he's the founder and CTO of HubSpot, right? So huge marketing platform. yeah He's like breaking news in this post. Anthropic announces the ability for Claude to use a computer. Yes, you read that yeah right. AI will now have the ability to use computer software like humans. This drastically increases the potential use cases for AI agents because no longer is it necessary for a to for an API to exist for a specific functionality you need to access.
00:25:31
Speaker
So I'll stop reading the post there. Essentially, Claude launched this feature to where you can, it it it's kind of technical to actually get it set up. I watched Matt Wood set it up and actually run it. Essentially, you create a terminal where it can have access to a desktop with basic tools like spreadsheets and web browser. And you can ask it like, hey, I want you to go to this website and scrape these things, put it into a spreadsheet, and then do some calculations with the stuff in the spreadsheet.
00:25:57
Speaker
like a personal assistant, but now it has access to anything you would have access to just on the web. Log in as me for Facebook. Here's my credentials and do these things. It can now navigate a UI on your desktop computer and execute commands. And I watched Matt Wolf do this. And you know what I found is,
00:26:17
Speaker
it actually was able to do these things. It was super clunky. It didn't work very well. It hit a lot of errors all the time. This is like one of those things where it's like, oh, big news. Is it useful? No, not at all. like You can't get very far down the field, but it kind of shows you what's coming like right around the corner. like This is probably maybe prime time or like it's where it's starting to become useful. Might be six to eight months from now.
00:26:45
Speaker
Wow. So that tool, like, is this the first you're hearing about this tool? Yes. So he asked at the but end of this post, what would you automate if you had an AI agent that could use software on your computer? That was his question. I'm going to dive into some of the people things that people said on LinkedIn, but what would you want to automate? Wow.
00:27:09
Speaker
It's hard for me to think about it only because I want to know its its exact functionality. And I know you said it in in a way. But I was thinking in terms of like sales applications, like how could you ask it to generate leads based off the most like-minded or topic driven creators or topic driven Instagram users and send me the contact information for each of them and put it in a spreadsheet so that I know who to contact or send a message to. So like generating leads for sales reps, like, I mean, the the the use case could be endless, but that was the first thing that popped into my head.
00:27:49
Speaker
The first thing that popped into my head, because I literally just assigned this to a human to do, I just did this like last, just last week I assigned this task and it was very detailed distractions. I was like, okay, I need you to go into this Facebook group where there's a huge crowd of people that have been posting testimonials there for years. I need you to go through from the most recent all the way back to 10 years. It's a lot of data.
00:28:12
Speaker
A lot of posts, multiple posts a day. So it's a big Facebook group. I need you to go and find all the testimonials people are posting about the the company or the product. Oh my gosh. Take the first name, last name, put it into an Excel sheet. I need the link to the post in the Excel sheet. I need you to copy the post and put that into a field in the Excel sheet. And then I need to know whether there was a photo before and after in the Excel sheet.
00:28:36
Speaker
Once you've gotten to 300 of these testimonials, stop. Of the most recent ones, stop. And then I need you to go back and start asking by via DM or via reply in the comment if they don't respond to the DM if we can get permission to share this testimonial publicly. Get explicit permission. If they say yes, send them to a form where they can put the copy of the post link in there and give their name, email, and yes, give me permission.
00:29:03
Speaker
and then that puts it in an Excel sheet. So detailed. Right now a human has to do this because there's no way Facebook's going to give an AI agent. But if it can log into you as a computer a year from now, a robot can do this task. Right now, a human is doing this for me right now. Right?
00:29:23
Speaker
Well, if you think it, you can just ask it to do it. Yeah, you might even be able to, like I had to create very detailed instructions. for what I wanted so that there was no ambiguity about what I needed to have done. I imagine in the future, maybe even a year from now, you will ask, hey, I need more testimonials. Can you go and grab them all from Facebook groups and get permission from them? It'll actually just create the steps for you and then start executing them, which is even crazier to think about. Yeah, I think the fun thing about AI is it's a blank canvas to accomplish a lot of things, but you still have to have the idea of what to do. correct And I think that's where a lot of people get stuck.
00:30:03
Speaker
Well, this was the original thought when AI first came out. Alex Hermosi said this all the time. And he was like, listen, just because AI is there doesn't mean it's going to give the abilities to people that don't understand their niche or their specific field. If you are a copywriter, you'll know what good copy looks like. You and I both know we're not great copywriters. We're like, Chachibiti does great. Well, a creative good copywriter will be like, yeah, but it's lacking this and this. and I mean, we're decent because we're marketers, but what you If you know your field, it will only exponentially grow the capabilities of task manager it task management, yeah delegation, man creation, whatever it is. It will if you embrace the technology early, because there's a lot of people that are like poo-pooing this thing, being like, oh, no, it's no good, it's no good. you're like
00:30:55
Speaker
It's pretty good and it's getting better. Like it seems like I'm hearing AI updates every week on some major breakthrough. So it's getting better incrementally, but at a very fast pace. So, but there's a lot of people that are like, no, I'm all um full analog. You're like, well, you should probably start practicing on the thing that's going to take over the world in the next couple of years. But sure, you stick to your practice.
00:31:18
Speaker
The union and dock workers went on strike saying they did not want their jobs to be automated and wanted a contract for the next, I don't know what it was, 30 years or 50 years, so basically declaring that their jobs will not be taken by automated systems. Yeah. Isn't that what the the whole Hollywood strike where went after too around AI? Was it? was I know it was the writer's guild. Was it about AI? Part of it. It was part of their, they knew what was coming.
00:31:47
Speaker
wow So there might be more of that, but I don't know. new New people will figure out ways around it, so we'll see how it goes. lot of the users for this particular post from Darmesh were like, I wish this thing could just update Salesforce for me. I'm like, yeah. For any salesperson like updating Salesforce or marketer trying to keep up with Salesforce entries, I'm like, that makes sense.
00:32:11
Speaker
Some guy was like reading reply or George Fisher said reading reply to hundreds of team messages and emails I get every day. It does get overwhelming emails and slack right when some of them are easy answers My buddy Logan Lyle said following away would be say Sorry, he's just check checking out to see what was in the comments to Ran fishkin said crawl linkedin. I'm like, yes just the the ability to crawl LinkedIn for like maybe even reaching out to people I'd like to have as a guest on the show and looking for the right people and giving it qualifications and just looking for people as me on LinkedIn. I'm like, yes, please. so That would be great.
00:32:50
Speaker
So lots of different use cases. It's not ready for prime time yet, but it is a huge step forward. Everybody, and most people in the AI community knew this was coming too, because OpenAI i bought like a whole software company for like a hundred million or something. It's a huge deal where that specializes in remote logins. So you can control someone else's computer from your computer. It bought that software and everybody was like, yeah, AI is going to be logging into people's computers and fixing things. So swinging back to customer support, that's going to be nice.
00:33:20
Speaker
Hey, it's not working on my computer. I can't get into my email. It's like, can I just log in for you and fix it? You're like, yes, please, it drives for you, fixes it, done. Of course, maybe your own AI system will do it. You won't even have to ask somebody's customer service for it now. But that is the viral post of this week, Dharmesh Shah, with the news around anthropic.
Impact of AI on SEO and Search Habits
00:33:43
Speaker
moving into our next segment of community highlights. I tease this in the AI driven marketers community this week, based on a question I've gotten from an email, but it was about the future of SEO, the future of SEO. I think a lot of people are concerned about that, especially in B2B marketing is very dependent on ads, like Google search marketing, paid version and the organic side. So
00:34:10
Speaker
there's a lot to think about when it comes to SEO. what How do you think SEO is going?
00:34:18
Speaker
I think for my own use case, there has to be ah ah a system for writing for AI's search engine. So when you use chatgbt, it's obviously scanning the internet. How does chatgbt search the internet, there is going to be a time when we're going to know how we can write for these AI models. There has to be. Well, let me even step it back. are you how How much more is chat GPT getting questions you would have gone to Google with?
00:34:57
Speaker
All of them. I don't use, I don't- There's nothing you're going to Google for anymore? The only thing I go to Google for, the only thing I go to Google for is I want a specific image of a bird or some animal that I want to show the kids that I'm looking for, yeah that chat to BT. I don't want chat to be to give me an image. I just want the image, the real image. I could use chat to BT, but I could just Google it so much faster.
00:35:25
Speaker
yeah i ask chatubbt every I don't use Google anymore. I can't stand looking for information tidbits on Google. Drives me crazy when I can get it instantly on 4.0. I'm probably using Google a little bit more, but I find the thing that I'm using Google for more is like local things.
00:35:43
Speaker
I need to know about store closing times. I need the phone number for Home Depot. I need i need the directions for this. So it's actually almost like 80% of my Google searches are local focused. Some of it times it's image, or it's a search for something that I know specifically lives on the internet, and I want that specific thing.
00:36:02
Speaker
Yeah, I would agree with that. It's a website that I know is out there somewhere. It's a blurb about something. It's very specific. It's a book that I know exists, and I want it sold somewhere. it's It's something highly specific that I know I can find all online. Shopping. If I want to Google something about a price for a speaker. But honestly, chat GPT might be better at finding prices online than getting Google it.
00:36:27
Speaker
No. Really? oh I would think even Perplexy would be better than chat GPT at finding prices. Well, I don't use Perplexy, but maybe I should.
00:36:37
Speaker
Are you testing it right now? Yeah. On LG Projector. Yeah. Show me. Can you share your screen? I have to see. Because I don't believe it. I'm having doubts.
00:36:53
Speaker
Well, share your screen. Show me the goods. I'm giving access. Do I need freaking? No, it's working. It's working. Restream, come on. Oh, no, I can't. I can't share it right now. I have to do a whole bunch of things. Well, let me. You have to clean up your chat GPT history. yeah no Yeah, look at LG Cinebeam 4. I can't see it. Show me. I know. I can't show you.
00:37:20
Speaker
It makes me want to close Google, which would close the stream. So that would, I don't want that. There it is price. Here's all of LG's projector, laser projectors all in search via Bing. yeah, searched five sites. LG offers a variety of projects in the popular options and ranges. And they just gave me the prices for each one. Now it doesn't show me images, but it gives me links to go to that.
00:37:45
Speaker
And of course, chat GPT has a search feature that's coming out. And I've been telling people like, look, if you just ask it to search on Bing, it's pretty close to what the search feature is probably going to be. Of course, it's its own search engine, not just piggybacking off of Bing, but enhanced search results are coming to chat GPT, and it's getting more useful. So it's just interesting. Obviously, I asked the question earlier on LinkedIn, and it was a pretty good post. A lot of people engage like, yeah, I'm going to chat GPT more for search. So obviously, it's going to impact SEO.
00:38:13
Speaker
because we're it's starting to change our behavior, but we're also using AI a lot. It hasn't caught up to the mainstream. Most people are still going to Google. No, my boomer parents are not changing to But they do. They will. Maybe. They give better answers. More specific answers. I agree. i along with it i agree they still They still have dumb Siri going, Siri, what's, I'm like, why are you talking to dumb Siri? She doesn't know. Huh? Let me search the web for you. I'm like, oh my gosh.
00:38:43
Speaker
right So marketers, if you're investing a lot in SEO, this should be very concerning to you, because it's obviously going to change it. The question is how? I plan on doing a deep dive episode with like breaking this down in more detail of like how this how I think this will play out, but know for sure that it's changing. On that post that I just referenced, I had at a VP of marketing say that she already has inbound leads that are coming in to demo her product,
00:39:10
Speaker
based on chat gpt's recommendation for the software it's already changing the buying process for those who are heard whose behaviors start to change and it freaking makes sense i remember it was one of the first things i tested with chat gpt when it first came out almost two years ago I was working at Sweetfish and B2B Growth was the big podcast I was hosting and trying to get into more things. So I asked it as a test. I'm like, hey, can you recommend some B2B podcasts? B2B Growth came up number one, followed by a bunch of other shows. There were some prominent shows that I knew were even way more popular than B2B Growth. Didn't show up in the search.
00:39:46
Speaker
because it doesn't have access to download data and rankings in Apple or any of the other indicators. So we're going to get to a place where SEO I think will transition from SEO to AI priming. What the term for that becomes, I don't know, maybe it still stays SEO because chat is doing the search. I don't know. But obviously, wherever the attention is, marketers will go.
00:40:10
Speaker
And if everyone's paying attention to AI, marketers will figure out how to manipulate the results for it, which is awesome as a marketer and freaking terrifying. At the same time, knowing that marketers and politicians will but be manipulating AI for it to lean this way or that way with recommendations in order to manipulate public opinion.
00:40:29
Speaker
But it's reality and hopefully you're marketing good products and good services and feeling good about it getting in there. So that's just it is what it is. When do you think there will be a noticeable shift that the traditional SEO is going down and the search functionality of these you know, a AI models takes over. Cause I don't, I don't think anyone sees it right now and other than those, those micro moments where someone is generating leads. but that's very simple who are dependent on so SEO traffic already feeling it just from the changes Google's been making. Cause like Google something like one, it gives you this long AI answer, which I find is actually pretty good sometimes when I'm like, Hey, how to troubleshoot a thing. It's step-by-step directions. It's getting better at that. Yeah.
00:41:14
Speaker
But it's like AI answer, a freaking wall of ads. And the first organic answer is buried to what used to be like position seven, like in SEO rankings, your or your position one in organic results is like three quarters of the way down the page now. it might as you like if you're on If you're on position five or below, you might as well be on page two of search results now. So I think a lot of people are feeling that hit from SEO because zero-click searches are becoming a thing and it's getting pushed down further and further.
00:41:44
Speaker
I think it'll, i I don't know, it's like when does it, when does AI really, when does the use of AI cross the chasm and become mainstream? I think it starts next year in 2025, but obviously it'll take a while to go over the bell curve of adoption.
00:42:01
Speaker
And I think that will play out from beginning next year. It'll start hitting the beginning of the bell curve next year because of, again, Apple intelligence, because chat GPC is getting smarter with the o one series.
00:42:14
Speaker
I think it'll take two to three years for it to see itself over. I think it'll happen fast. Oh, it's fast. Because I think i think but Apple intelligence and Google is going to be forcing it and pushing it. So people will be pushed faster. They don't have to just go to google dot.com. Think about how long it took for Google to become the thing rather than the yellow pages. Well, everyone's already got a smartphone, so it's just going to be forced on them. Yo, how does ads work out into this? Because Ads was a thing, because when you when you searched in SEO, it would just put the right ad at the top of the page. for But now, if they're using ChatchBT, is Google going to shove ads into ChatchBT? No. They might into Gemini, but even if you're paying for it now, because you're having premium members who use their services, they're not they can't force ads on you. That's why people pay premium services. That's why you pay YouTube premium, so you don't have to do the ads in front of videos.
00:43:09
Speaker
Yeah. man and Sam Altman got asked about this, the CEO of OpenAI. Someone asked him if he would ever monetize through ads. And he's like, he actually specifically said that he would not do that.
00:43:22
Speaker
because he's like, and that's why we that's why we charge for chat GPT plus. And because they're the category king, they might never have to. wow And he's like, and it subsidizes all the free because they have a pretty robust free platform considering you don't have to pay for it. It's limited limited and I haven't and been on the free account for a while. Actually, it's probably been only a year. I'm curious, crazy how fast things are going. It feels like it's been years, actually it's been a year since I've had a pre chat GPT account.
00:43:48
Speaker
he says he's not going to do it. So that puts a lot of pressure for Google to not do it. But Google is going to die because I'm really scared for Google because you got to know like 80% of the revenue comes through AdWords and ad targeting, right? So what the heck are they going to do?
00:44:03
Speaker
They have to retake the king position. I think they're they could. If a of open AI stumbles bad, and there's a lot of rumbles inside that organization, so it's possible. But it could be a big
AI Tools for Data and Design
00:44:14
Speaker
thing. But for marketers, just know that ah ah SEO is going to change dramatically over the next couple of years.
00:44:20
Speaker
It's something to start thinking about. Even if it's you're still doing SEO, you have to start thinking about how it's work, not just to impact search engine results today, but AI priming for tomorrow. Because I find that AI priming is similar to SEO because it's taking, at least based on how it's doing it right now, I feel like AI is overly dependent on references and the amount of references it's finding when it's doing its training data.
00:44:44
Speaker
yeah Right now, it knows who I am. If I search, do you know who Dan Sanchez is? And it's not because of the memory knowledge thing. It actually, because I have done enough SEO work, enough LinkedIn work, that it knows who Dan Sanchez the marketer is. But it doesn't know what AI-driven marketer is because its knowledge is only updated to like October of 2023. And this year it launched in December. So it actually doesn't know what the show is yet. But it will when it goes and rescrapes the web.
00:45:10
Speaker
Yeah, and when people really wanna grow in their a r AI marketing mastery, it's gonna get pumped. It's gonna pump. So community highlights, school community plug. Go to aidrivermarketer.com slash community to get on the wait list for that. I'm actually just gonna open up next week and start letting people in. It's gonna be very exciting. A couple of tool highlights. i Last week I reviewed napkin.ai. Oh my gosh.
00:45:41
Speaker
This is a free tool right now. it'll it'll It'll be paid soon, but it's an amazing tool. You have to use this. It's a tool where you can actually like build diagrams, and I'm using diagrams all the time in blog posts. You can literally, i what I did for the last newsletter, if you're not on the newsletter, again, aidrivemarketers.com, there's an email field, subscribe. They're fantastic newsletters if you want if you want the short version of the show and just want to skim it. I'm using napkin, what is it?
00:46:08
Speaker
napkin.ai to build all the diagrams for it. You can literally just upload a blog post to it and then highlight over a section and it finds the diagram you need for that section and it gives you options. It thinks this diagram, but then you can go and select one and it renders it for you. You could style it. It even is editable, so if you like want to modify it a little better, change what it highlighted is like the thing. It's it's editable and then you can download the SVG or PNG to upload to your blog or newsletter, whatever. So I'm using it.
00:46:36
Speaker
for a lot of my content, a lot of my presentations have these really fancy looking diagrams that I didn't have to go through and find a template for in Canva or Illustrator. It's just done fast. This is a tool I would definitely be paying for when it comes out, provided their price is good. But right now. they have a virgin I think they do have a paid version.
00:46:54
Speaker
says maybe Maybe they just launched it because it was free when I used it last week. Okay. Napkin free pricing, starter plan. No, see professional plan zero, enterprise plan coming soon. This is in beta. So it's free for now. It will be paid soon. So I'm sure they'll if they're smart, they'll have like an intro offer to turn all their free beta users into paid. That should be decent. So get on that early because it's a really useful tool.
00:47:20
Speaker
It's even smart enough to recognize like data and then turn it into pie charts for you, which I find really useful. The other tool I want to highlight is Claude Analytics. Claude, other than this big update that it got to like be able to like search the web and do things on your browser for you, it got this analytics upgrade that I'm like almost almost ready to buy Claude because they keep doing little things like this.
00:47:44
Speaker
They essentially put in this JavaScript engine into Cloud for it to be able to crunch numbers accurately and then use AI to display them and render them, because that's one thing. If you give AI a bunch of like number of data, its ability to calculate them all and to kind of render them all into a graph or to a proper analysis for the numbers isn't that good. now Did you find chat GBT wasn't able to do data analysis very well?
00:48:09
Speaker
not with a lot of numbers, not with a lot of numbers in a huge spreadsheet. If you give it a few numbers, it can crunch them and do do the data. But if you want to do it with like like a good size spreadsheet with like you know more than 10, 20 fields, yeah, it's going to struggle to do all the math and then calculate it.
00:48:27
Speaker
So now clod is building out like these are separate things in order for you to actually crunch the numbers And that's something that is useful for marketers because how often are we pulling in reports and needed analyzed? I think it's chat gpts rely enough to take quantitative qualitative data Man, I need to do an episode on this for sure but one of the things i'm having to do is take like a bunch of testimonials like that I talked about they have somebody going and pulling all the testimonials and then going through a whole spreadsheet of testimonials and finding trends amongst them and then categorizing them and then counting them and then putting that into a graph that it is good at. But we're talking about text less than data. correct gray number yeah It's different. So that's kind of a cool tool. It's in Claude now. It will, I'm sure it will be coming to chat GPT eventually because these tools are kind of like
00:49:16
Speaker
Oh, I'm the leader in this. Now I'm the leader in this. And they kind of go back and forth, is why I still haven't paid for anything other than chat GPT. Because I'm like, well, I just don't want to be jumping from tool to tool. I just kind of pick the line and stay with the leader. But I don't know. It seems like a lot of people are still preferring Cloud more. So I should probably check it out.
00:49:34
Speaker
And to wrap up today's episode, I want to ask a question.
Personal AI Use Cases and Versatility
00:49:40
Speaker
What have you found is your best like personal use case for AI that you're going to a lot?
00:49:50
Speaker
I mean, I've had it obviously draft a ton of things, drop job descriptions. Personal. Oh, personal. Personal. I've used it a lot for work. I'll keep leave it at leave that. Personally, I would say,
00:50:06
Speaker
i It is my main search engine. I use it for all bits of information. If there's anything I want to know, if there's any step-by-step thing that I want to figure out, why is my iPhone not syncing appropriately with my computer? Why can I not airdrop this video? It's a problem I was dealing with today. I search Chachibatee and it gives me step-by-step.
00:50:29
Speaker
I don't know about you. If you ever search for Apple related issues on your phone and you find like 18,000 blogs about it and it's outdated, it's like, oh my gosh, drives me crazy. So yeah it is my brain that Google used to be. But I will say this, this is a fun story. There was a candy that I had when I was in middle school. So that was 20 years ago.
00:50:53
Speaker
I don't know what it was called. It was some Asian candy. It was a dried plum inside of a piece of sugar. I don't know what it was. I use Chachibiti to describe this candy. I had no name and it said, oh, you're talking about Jing Ming Ping or something like that. I forget what it was called. And I was like.
00:51:09
Speaker
Is that what I'm talking about? And I took that phrase, put it into Google and the picture popped up and it was like, oh, you wanted I was like, this is it. I've been waiting 20 years to try this candy again. So literally chat GPT had a breakthrough moment that I, cause you Google, I don't Google candy that's dried fruit and sugar. It, no one wrote a blog about that describing it that way, but chat GPT figured it out. I don't know how, uh, but I love that.
00:51:39
Speaker
It knows what I'm talking about. It kind of reads my brain with few words, you know? Something I'm using it more for personally that actually I stole this from you because you were doing it a lot and I was like, huh, is actually using it to process emotions. Oh, I didn't even talk about using it as my counselor.
00:51:57
Speaker
It's surprisingly good and and guess what? like it's It's all like i mean fairly anonymous. Hence I was like joking about like your chat GPT history. ah right Sometimes I'm recording demos and I have to check my history to be like working through hard emotions about X. You're like, whoops, don't want that in the demo video.
00:52:14
Speaker
right i will say the I am an empathetic person. It's like my number one strength. So when charlotte johan Scarlett Johansson's voice was on there, her voice was the most empathetic. It was the one that I like to talk to the most. And then obviously that got taken off. So every voice I'm like, no, you don't sound like a counselor.
00:52:31
Speaker
So I struggle now, but man, I work through some serious emotions using it for sure. It's a great sounding board for emotions. It's amazing just to be like, hey, like, can you can you help me just think through some of this stuff? I'm really feeling like X and Y and Z about this particular situation. I feel like it's about this.
00:52:52
Speaker
but just help me talk through it real quick. Especially on voice mode, it's really good. Yeah, but if you use the new version preview, if you mention too many words, too many emotions, that's it cut it goes sorry it cuts you off and says, we can't do this. And I'm like, so you have to use 4.0, which isn't as good, but yeah. Still pretty good. I think Sam Altman has also mentioned that they don't want people doing that, which is why 01 shuts it down. And I'm like, it's really good at it.
00:53:20
Speaker
and Honestly, for on the go things all the time, it's actually faster and probably more efficient than even talking to a counselor because I don't know, I don't want to pay a counselor every time I just been working through some emotions and just need some processing time on the go. But anyway, if you haven't tried this, try it out. Maybe, I don't know, at your own risk. Disclaimer. I don't think it's risky. I think it's actually quite enlightening because you can ask it without a lot of negative impact towards you. It's not real. It's not a real human say, Hey, am I, tell me where I'm being maybe a little bit blind and tell me where I might be a fish in water that doesn't realize he's in water. yeah And it will be honest with you. And there's no repercussions. It's just, it's just a chat. So I don't know. it It can be a huge opportunity for people to discover themselves.
00:54:11
Speaker
Yeah, so try that out. It's a fun little personal note because AI is getting good at figuring these things out. So that's it. That's all we have for the show on bot bros this week. Stay tuned for next week where we talk about the week's updates from what's going viral on social, what is trending in the news and how it matters to marketers. So again, this is a show dedicated to helping marketers overcome the hype and turn it into help. So hopefully it's been helpful to you. See you next week.