1. How has the way we approach and deliver copywriting changed over time – give us some examples.
2. Generative AI tools like ChatGPT have upended many writing-based jobs – how do you utilise it so it’s not a replacement for your skill set?
3. You talk about embracing one’s voice – whether you are a natural speaker or an introvert – how do you help others do this? Sometimes I imagine copywriting is not entirely a personal exercise for a business.
4. The best way to approach copywriting vs other types of prose like a blog?
5. Takeaway: What is your final message for us on The Politics of Copywriting?
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