Speaker
But when you leave, for example, corporate or, you know, a career where you might have been a lawyer or whatever your label is, your job title, it's easy to go, but I can do lots of different things. And then when you go into a business, how do you refi... You kind of think everyone's your client. Like, I've done all this stuff, right? Where you just go, I do PR for everybody and this is my thing and this is what I love. And it's like, I don't actually love all that. And as time goes on, that all whittles away. But it does take you a while to work it out because your expertise isn't say you form a job title, right? It's something else. Yeah, that's right. Honestly, I would have changed my let's call it a transformation message probably about six times and ah this is six times in six years. Like, oh, yeah, like I've just I've just morphed and changed. So I originally my business name was called Social Soul.