We have to start using data to make informed decisions on our marketing investments. Everyone can agree with that, but how do you start?
Our guest is Lily Ubaja, a Content Strategist for B2B SaaS Companies who helps them reach their audience with content that's valuable, right where they are.
Lily shares with us how we can make informed decisions to reach our dream customers. She explains what are the things we should be looking at when evaluating our past clients and how we can use leverage this data to drive revenue. Lily explains that sometimes we have to look at our target audience as “several audiences of one”, to learn what this means listen to this episode.
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Timestamps:
00:45 - What should every B2B Leader know about marketing and data
05:07 - How can you use data to better serve your customers
07:00 - The Canva example
08:40 - How to profile your best customers
11:15 - Approaching customer research with an open mind
12:15 - Going to events to learn about your dream customers
16:30 - How do you learn where your customers hang out online?
18:40 - how to start building your reputation?
21:45 - What are zero-volume keywords and their role?
33:34
31:04
26:09
31:24
33:06
32:00