Creating content that matters to your audience - Victor Ijidola

By listening to this episode you'll learn why you should start creating content with input from Subject Matter Experts. Victor Ijidola the Founder of Premium Content Shop tells us about the idea of T-shaped content that has to provide value for your business and your audience.

He shares how we can leverage thought leadership content in marketing and where it really makes sense. On top of that, he tells us about two distribution strategies to ensure our audience sees the content we produce. We talk about the role of SEO and why the approach to creating content in many businesses is broken.

Timestamps:

(01:00) - What is t-shaped content and how to leverage it in marketing?

(02:30) - How to identify what's valuable for your audience

(03:30) - When to involve subject matter experts in content creation

(05:50) - Is such content more valuable

(08:10) - SEO vs thought leadership

(11:50) - how to ensure your ICP sees your content - 2 strategies

(14:40) - how do you test if your content is interesting

(17:50) - how to approach SEO - video

(19:30) - creating content in a "difficult" niche

(22:10) - how to structure "thought leadership" content

(23:55) - Why you shouldn't fully outsource content

(27:00) - What's the biggest takeaway: work with subject matter experts

(30:10) - Where you can find Victor

Premium Content Shop - https://premiumcontentshop.com/

Victor on LinkedIn - https://www.linkedin.com/in/content-strategist-victor/