In this episode of Be a B2B Leader we explore the world of inbound marketing and how it can help businesses succeed. Our guest is James Metzger, the Founder of Aspire Marketing, where they help companies make the right decisions to attract the best customers.
During the interview, James provides insight into the value of both inbound and outbound marketing and how businesses often fail to understand the relationship between the two. He shares his expertise on the benefits of inbound marketing, nurturing relationships, and diversifying your marketing portfolio.
James also discusses the key factors that business leaders should consider when choosing their marketing strategy, including the data they should be looking at and who should be making the decisions. He also provides a detailed process and mix of tactics for businesses to start leveraging inbound marketing to attract and retain customers.
By listening to this episode you will gain an understanding of the relationship between inbound and outbound, the benefits of social selling, and the importance of diversifying marketing strategies.
Timestamps:
00:58 - What should every b2b leader know about inbound and outbound?
05:10 - The biggest value of inbound
07:00 - You have to diversify your marketing portfolio
07:50 - How do you learn which approach will work best for you?
11:10 - Who should pick the strategy mix and what data you should look at
19:40 - Social selling to nurture relationships
23:30 - Helping others and removing obstacles
25:50 - A detailed process and mix of tactics to start leveraging inbound
33:34
31:04
26:09
31:24
33:06
32:00