How to ensure a great buyer experience - Nemanja Zivkovic

I had a problem with my microphone this time, so the quality isn't as good as it was before. However, I wanted to launch this episode because Nemanja shared a lot of great insights for all people who work in B2B.

Buyer behaviors change, and so does the internet. In this episode, you will learn how to adapt to this situation. Nemanja Zivkovic the CEO of Funky Marketing tells us what the sales/marketing landscape looks like today.

He shares how you can impact the buyer journey to ensure your Ideal Customers have a great experience from the first moment they interact with your brand. And he tells us the story of how he started Funky Marketing without previous experience in B2B.

In this episode, you will also learn if you should pay attention to competitors. Nemanja has an interesting take on it. But he also shares why a unique Point of View is an unfair advantage in business.

Timestamps:

(00:45) - What should every B2B Leader know about buyers?

(04:10) - Do all decision-makers change their behavior?

(06:40) - How can we ensure a great buying experience?

(10:30) - How do you learn how people buy in a situation where you are launching a new product/service?

(13:30) - Is fostering relationships the key to success in B2B?

(15:55) - Can you control the buyer journey?

(19:30) - Creating and damming demand.

(21:50) - How to start creating demand with a low budget?

(28:00) - NICHE DOWN

(29:30) - Biggest takeaway from Nemanja- have a unique POV

(31:15) - Where you can find Nemanja and how can he help you?

(32:20) - Who should I interview next?

Nemanja on Linkedin - https://www.linkedin.com/in/zivkovicnemanja/

Funky Marketing - https://www.funkymarketing.net/

Funky Marketing Linkedin - https://www.linkedin.com/company/funkymarketing/

Funky Marketing Facebook - https://www.facebook.com/funkymarketing.net/

Funky Marketing Twitter - https://twitter.com/funkyymarketing