Transcript
Speaker: Hello and welcome to Be a B2B Leader.
Speaker: I'm your host Felician and today my guest is Joseph Newton, the co-founder of Sway where they build and execute B2B video strategies.
Speaker: In this episode, you will learn how to leverage video in your business.
Speaker: So let's get started.
Speaker: Hi Joseph and welcome to the show.
Speaker: Hey, great to be on.
Speaker: I love doing these podcasts, so I appreciate you having me on.
Speaker: Awesome.
Speaker: So video is huge.
Speaker: It's growing all the time.
Speaker: More and more companies are looking to invest into it.
Speaker: So please tell me and the audience, where does video fit in the overall strategy of B2B companies?
Speaker: Video fits across the entire, I think, B2B content marketing strategy.
Speaker: I think a common...
Speaker: mistake I see from companies is that they tend to only insert video into very few elements of like the kind of, you know, marketing funnel and just kind of content channels.
Speaker: You know, it's usually it's videos used to display the product.
Speaker: So product videos, you know, explainer videos and maybe the occasional like about us or
Speaker: maybe the occasional case study videos um but i think you know the way to now think about video you know in this you know in 2023 and this kind of new era that we're in of social and ai um you know video video has to be across everything right it has to be kind of coexisting with everything that you do on a written content front so yeah video is video should should be should be showing up everywhere in your in your content form
Speaker: Like, I think that's the beauty of it, that you can really fit it in every piece of content that you create.
Speaker: Be it focused on employees, on clients, like wherever it can work for your internal marketing.
Speaker: Even like, I really liked those videos where CEOs, for example, send a short message to the whole team.
Speaker: just so people know what's happening and they yeah can feel the company spirit so to say 100 100 yeah and if you were to start investing into video like what would you advise a company
Speaker: So I think, again, a big mistake with video and it'll kind of come full circle is that when they try and start investing in video, they do it in a very like expensive siloed way.
Speaker: So they say, you know, CEO says, hey, we need a big video for this new product launch we're doing.
Speaker: Or we need like a, you know, we need to go and create these like five massive expensive brand videos.
Speaker: And, you know, it takes six months.
Speaker: It's super expensive.
Speaker: And then, you know, you finally get these videos that kind of do like, you know, half as good as everyone expected, you know, or worse.
Speaker: So I think I would say the best place to start is on kind of the opposite end of that scale, which is, you know, not your big fancy brand videos.
Speaker: It's your...
Speaker: you know, very simple videos that you can shoot, you know, off a phone very quickly and it's content.
Speaker: I think really importantly, it's content.
Speaker: I've said it before, but content that coexists with your existing marketing and like written content for.
Speaker: So like what I mean by that is again, going back to the siloed point when video does get created inside companies, what you tend to see is that it's got not a lot of, um,
Speaker: It tends to just happen on its own.
Speaker: It's not connected to the blog.
Speaker: It's not connected to the webinar series or the newsletter that's running.
Speaker: It's kind of just random acts of video, right?
Speaker: That's like random acts of marketing, random acts of video.
Speaker: and so i think it's what are you already doing on a written content front maybe there's a weekly vlog maybe there's a weekly newsletter how can you you use video to fuel those existing activities and that's like that's the best place to start yeah and i think it's pretty easy to start just as you said you only need your phone yes and yeah maybe you can buy a
Speaker: microphone to make sure the voice is good.
Speaker: Yeah.
Speaker: And you can quickly up level your setup, right?
Speaker: You can start with a phone.
Speaker: I mean, there's videos where I think you can kind of always use a phone now because phone quality is just so good now.
Speaker: But you can very quickly up level a setup and get it to the point where honestly, it looks studio level quality, except it will cost you a tenth of that cost.
Speaker: So yeah.
Speaker: And do you think it's better to start just trying to get in-house with the resources you have or should you involve someone from the outside?
Speaker: So I think it can be, so I think you can start internally.
Speaker: I think you can, you know, there's a big push now of companies hiring creators, you know, where they're like bringing people in-house, like, you know, like industry creators.
Speaker: A good example of this would be a company like Lavender, the cold email tool, where they've brought in, you know, WillAkin,
Speaker: Todd, you know, to kind of like create content for them.
Speaker: Yeah, they are everywhere right now.
Speaker: Oh, they're everywhere.
Speaker: It's incredible.
Speaker: And so like a good example would be them where they brought in creators and they're filming.
Speaker: And I think that's a good way to do it.
Speaker: What I tend to see though is that like companies...
Speaker: There's a lot of resistance to doing video.
Speaker: I mean, full disclosure, this is why I've created Sway.
Speaker: We've kind of tried to create a process where it's easy to get going with video.
Speaker: Because what I tend to see is when companies try and do it in-house or they...
Speaker: you know, they bring someone in, it always gets put on the back burner.
Speaker: There's no processes that are created around video.
Speaker: So it's kind of, you know, I think it can be helpful, whether it's me or whether it's someone else to bring in someone external that can kind of just actually got a video marketing background to kind of guide you on, okay,
Speaker: how do we actually remove that resistance to getting on video?
Speaker: And how do we create an ongoing process that actually helps us churn out video consistently?
Speaker: Because that's the big point, right?
Speaker: So would you say that people are just scared of doing video?
Speaker: I think yes.
Speaker: I think, I think, you know, I always get asked the question, why, why aren't companies doing video?
Speaker: And I think I see that quite a lot on LinkedIn.
Speaker: Like here's why companies aren't doing video, B2B companies.
Speaker: And I think, and it's, I spoke to Kyle, who's the, I think like the video lead at Superside.
Speaker: I don't know if you know, they're like subscription design company.
Speaker: The marketing bubble.
Speaker: Yeah, yeah, yeah, yeah, yeah.
Speaker: So, and I was speaking with Kyle and he was saying that like, you know, there's a lot of reasons why people say B2B companies have been slow to adopt video.
Speaker: But I think a big reason really kind of just boils down to the fact that, you know,
Speaker: people just have a lot of resistance to being on video.
Speaker: They have, you know, I think people, a lot of fear builds up, which is always fake fear, right?
Speaker: I think, you know, what's funny to me is that people have been on video for the last three years now, you know, on these Zoom calls and Google Meets.
Speaker: Like, we've all been doing, we've all been on video.
Speaker: The only difference is that there's just a little red button at the top, which is, you know, is record.
Speaker: So it's, I think,
Speaker: uh an interesting thing to think about if you are you know someone's listening and they're scared of getting on video realize that you've already been on video pretty consistently for the last few years um so yeah this is the same thing with podcasts like people don't want to start because they don't like the sound of their own voice yes but once you start and you start to do the editing and all that stuff you just get used to it yes and yeah then you realize
Speaker: And hopefully I get to the point where you do like the sound of your own voice.
Speaker: Yeah, you will realize that it's not as bad as you think.
Speaker: Yes.
Speaker: You just have to listen to it a few times.
Speaker: Yes, yes, yes, yes, yes.
Speaker: It's just reps, reps, you know, that's all it is.
Speaker: And you get to the point where you just get comfortable with it like anything, you get comfortable.
Speaker: And now it's like me now, like there's no fear now about getting on a podcast or doing a video.
Speaker: It's just, it's like automatic.
Speaker: Yeah, exactly.
Speaker: But it comes with the time and with the reps.
Speaker: Of course.
Speaker: Yes.
Speaker: Yes.
Speaker: And Joseph, like what types of video should B2B companies leverage at the start?
Speaker: So I think some of the like lowest hanging fruits and I think probably like the biggest like strategic pieces of content that you can do.
Speaker: I mean, we'll start with like, I think what we say is like the most central important video, which is like the story, like the company story video, which I'm surprised how many companies don't create that video.
Speaker: Now, I'm not talking about like, you know, your typical SaaS product explainer that sits at the top of the website that like is incredibly boring and no one watches.
Speaker: I'm talking about more of like, and we're trying to like coin a phrase for it at the minute, but like almost like your like Vox, you know, like Vox, the YouTube channel, like kind of like Vox, almost like almost documentary explainer of like,
Speaker: why does our company exist?
Speaker: If you're creating a new category, why does this category exist?
Speaker: I think there's a really high level video that most companies don't create, which is not at the product level.
Speaker: It's not at the problem level.
Speaker: It's more just at the narrative level, which I don't really think... I've seen very few companies create that video.
Speaker: So I think that's like the first place I would start.
Speaker: And what I'd really emphasize there is this is not a product video.
Speaker: This is not a video where you start showing loads of features and you start like, you've got a really boring corporate voice.
Speaker: Ideally, it's just your CEO, like a kind of talking head CEO video where it's just laying out the vision and laying out the kind of
Speaker: you know, why we're in this fight type of video.
Speaker: So I think, you know, if you go to our website on Sway, that's kind of what we've done.
Speaker: So I think that's the first most important video.
Speaker: I think going down from that, I think the most strategic videos you can create are probably going to be like your case study videos.
Speaker: You know, I'm surprised to study videos with clients or
Speaker: It can be ideally is with clients.
Speaker: I mean, you can kind of mix and mash, right?
Speaker: So you could do you could have, let me just turn my phone.
Speaker: You could have you could have videos where it's, you know, it's clients speaking, and then it like jumps between client speaking, and then like a narrator over the top.
Speaker: It could just be a narrator talking about this client case study.
Speaker: You can get really creative with it.
Speaker: Again, I think people box in what a case study is.
Speaker: You can do it.
Speaker: You can hash it in a million ways, a case study video.
Speaker: I've seen really creative examples of them where they don't even involve clients at all.
Speaker: But I think the big point is, you know, the amount of companies I see where they've got like 20 written case studies just sitting on that website that, you know, they've not turned any of them into videos and they're not sharing any of them over social in an interesting, you know, engaging way with a video to me is just, is crazy because the amount of work that,
Speaker: that goes into getting a case study done.
Speaker: And then to not like put a lot of effort into then distributing it and sharing it with, you know, and video is the best way to do that is just, yeah, it's crazy.
Speaker: So I think video case studies would be a big one for me.
Speaker: I also then think it's very easy if you've got a consistent blog you're doing, a newsletter that you're doing,
Speaker: even a webinar series just basically turning that into a into a short video turning it into a youtube series into a linkedin series um so it's it's like taking your written content and then turning it into a into a kind of creating a video series that goes alongside it is i think is the easiest most practical way to start
Speaker: Like, I may be wrong here, but sometimes I think that they start investing into that short form video, but then they see that only a few dozen people have watched it.
Speaker: And they say that it doesn't make sense to create even more just because they see all those millions of views on other channels, but they don't realize that B2B is different.
Speaker: And really, if 20 of the right people watch your video, that's enough.
Speaker: Like, you don't need more.
Speaker: This is a massive point.
Speaker: It's a massive point because...
Speaker: People don't understand that a beta, the mecca, you know, like the absolute, you know, if you've got 10,000 subscribers as a B2B company on YouTube, that's like to me the equivalent of having, you know, a million subscribers in like the kind of non-B2B world, right?
Speaker: Like if you've been able to do that, that's an incredible achievement, right?
Speaker: So then when you break it down, like, you know, if you've only got 500 subscribers, that's still really, really, really good.
Speaker: Right.
Speaker: So I think you've got to kind of understand that you're not you're never going to get a million subscribers unless you are, you know, Shopify, where you're across all verticals, then, you know, of course, and it's really high volume.
Speaker: But unless you're not, you know, if you're not playing that game, you're just going to have to accept that, you know, it's it's much more of a who's watching than it is a how many are watching.
Speaker: exactly kind of yeah and if you yeah repurpose the video in the right way yeah on the right channels like you will just elevate those numbers like yes i see that yeah i've seen it also with my podcast like i don't have too many listeners let's say those 100 people per episode yeah but then when i create a post on linkedin and 3 000 people view the video like
Speaker: Yeah, that number makes much more sense than this.
Speaker: Yeah, it makes a lot more sense.
Speaker: Yeah, yeah, yeah.
Speaker: And it fuels the long form and it's a continuous cycle.
Speaker: And what practical advice would you give to people who are bought in on the idea on investing in video?
Speaker: You said that they should create that first video about us, our story or something like that.
Speaker: What should they focus on?
Speaker: So I guess...
Speaker: I mean, in terms of the direction of this, do you mean like the what videos or like the.
Speaker: Like what practical advice would you give to the CEO who will start presenting?
Speaker: And yeah, what things should they mention?
Speaker: Like, should they watch the creative aspect of the video mostly or should it be more about the narratives?
Speaker: Yes.
Speaker: So I think a big thing is I would 100% even with this video, because I think just as a bit of a side tangent point, a lot of people don't see video as a continuous thing that you can very quickly improve, right?
Speaker: With like written content, you see it as something you can really quickly...
Speaker: Yeah, you know, like as in you do a video and then it's done.
Speaker: It's one and done, right?
Speaker: Like as in you create your explainer video and then that's it, right?
Speaker: Like you maybe change it in two years.
Speaker: You'll maybe change it in a year.
Speaker: But like a lot of people don't create video in a way where you can quickly like, you know, get, you know, push a new version out within the next week.
Speaker: And that's how we think about video, right?
Speaker: So I think when you create this first, like what we call like the narrative video,
Speaker: um i would i would make it as lean as possible what i mean by that is i would you know get your ceo if you've got an iphone 14 right you can film in cinematic mode um and it looks nearly as good honestly as you know as most as most cameras like most people genuinely wouldn't be able to tell the difference um so i'd get a tripod i'd get a lighting setup
Speaker: And I'd get your CEO to basically just tell the company's story.
Speaker: Why does this problem matter?
Speaker: What's the shift in the world?
Speaker: It's kind of like the Andy Raskin, old game, new game type framework.
Speaker: And I, I, I, but I, the, the kind of key point here is I, I create that video in a very, very like lean way.
Speaker: Right.
Speaker: So we're not bringing in a really massive, you know, fancy filming crew and production crew.
Speaker: We're not, we're not doing any of that.
Speaker: We're keeping it really lean.
Speaker: We're still gonna, in the post edit, right.
Speaker: We're still gonna throw in some nice motion graphics and, you know, make it feel good, but we're not gonna invest a ton of time in,
Speaker: I think where most of the time is going to go is going to be scripting.
Speaker: That's where, honestly, 85% of the effort is going to go is just going to be on the scripting and also the delivery piece.
Speaker: really getting clear with the message, right?
Speaker: I guess it's kind of like in a copywriting sense, right?
Speaker: Don't focus on the fancy, you know, on the website.
Speaker: Don't focus on the fancy making it look nice and graphics and, you know, making it look incredible.
Speaker: Just focus on the messaging.
Speaker: Focus on the narrative and being clear with delivering that message versus what most companies do is they don't focus on that at all.
Speaker: It's a really boring script.
Speaker: It's a really boring speaker.
Speaker: And then they just layer in...
Speaker: tens of thousands of dollars of animations and they think that's what will make it pop.
Speaker: I love that you put an emphasis on the messaging.
Speaker: Yes.
Speaker: Yeah.
Speaker: Just too many times I've seen videos that they're just boring as hell.
Speaker: Like you start watching and you just want to skip.
Speaker: Yes.
Speaker: But when it has the right hook, it has the right call to action, the right message across, but yeah, good word, bad word, like everything connects.
Speaker: Like you just like watching those videos.
Speaker: Like, I think that's one of the reasons why the videos from Chris Walker, they also performed always so good.
Speaker: Yes.
Speaker: He was always saying about the change in the market, how it looked like a few years ago, how it looks now, how it will look like in the future.
Speaker: Yes.
Speaker: One thing I would say though about Chris, because I think a lot of people talk about Chris, you know, obviously he's like a household name now in B2B, you know, he's everywhere, that guy.
Speaker: But I think a lot of people look at people like Chris and, you know, because obviously Chris's style is very much podcasts, clips, like that's his method.
Speaker: And he's a guy that can just freestyle like very easily, right?
Speaker: I do think for a lot of people,
Speaker: It's not going to be that easy.
Speaker: And to be able to do that is a talent in and of itself.
Speaker: And so I think the reason I say that is because a lot of people, I think, look at Chris and think, oh, well, I can do that.
Speaker: I don't need to script my videos.
Speaker: I don't need to.
Speaker: I can just freeball.
Speaker: I can just freestyle.
Speaker: And then they try and do that.
Speaker: And it's like...
Speaker: Just doesn't work, right?
Speaker: The amount of clients that we've had where they've maybe looked at someone like Chris and they've gone, oh yeah, we can just freestyle as well.
Speaker: And we can just, yeah, we've given them a script and we don't need a script.
Speaker: Let me just, the CEO just wants to freestyle it.
Speaker: And the CEO tries to freestyle it and it goes horribly wrong, right?
Speaker: So I think what I would say is don't feel like
Speaker: Because you've created a script, it's going to sound robotic.
Speaker: Scripting actually for a lot of people makes more sense than not scripting.
Speaker: That's what I'd say.
Speaker: It's talent and the reps that we mentioned before.
Speaker: I listened to one of his lives where someone was asking, did you take any classes on public speaking or anything like that?
Speaker: Yeah.
Speaker: And he just said that...
Speaker: he created over 100 podcast episodes.
Speaker: He had a few hundred hours of live Q&As and he had just those reps and he practiced, practiced and over time, he created his own style.
Speaker: But now when someone wants to join in and just copy, it won't work.
Speaker: No, no, no.
Speaker: And it's a really good point.
Speaker: When you actually go and I've done this, when you go and listen to Chris's first episode of when he started that podcast, it's a very different... You can tell he's like...
Speaker: He's done a lot of work to get where he is now.
Speaker: And it's a really long process.
Speaker: And I think just, again, the other point I would say is that that freestyle approach is also just not for a lot of people.
Speaker: Like, I think that is the other key point.
Speaker: Actually, a lot of people would do a lot better a lot quicker.
Speaker: creating a really clear script and learning how to read a script, you know, freestyling and doing that.
Speaker: It's not an approach I suggest for most people.
Speaker: Exactly.
Speaker: And Joseph on the pre-interview, you mentioned remote production of video, but yeah, it's something that more companies should look into because yeah, getting a crew, yeah, a whole film crew at your company can be pretty expensive.
Speaker: Yes.
Speaker: So can you please tell us a bit more about that remote production?
Speaker: Yes, of course.
Speaker: So remote production is something, I guess, that we kind of like, I guess we kind of stumbled on it.
Speaker: I mean, I say stumbled on it.
Speaker: It had been something that I'd been doing, I guess, remote production.
Speaker: I think the key insight that got us to there is kind of realizing that, hang on a minute,
Speaker: we can create the same quality of videos at a much higher volume by just creating videos, you know, in a, in a, you know, with a very simple transportable setup, you know, in my, in a, in a bedroom, in a, you know, in my office, like I can create the same, I can achieve the same quality, um, at a, but just at a much higher volume by not, you know,
Speaker: you know, getting good, getting expensive career.
Speaker: And, you know, so it's, I think that was the, that was the key insight that kind of switched, uh, switched on a flip, you know, flip the switch for me where it was like, Oh my God, you know, like why aren't, why aren't more companies doing this?
Speaker: Like, you know, that, you know, why, why aren't they realizing that, you know, you actually don't need to go and hire a crazy expensive film crew.
Speaker: Um,
Speaker: to create videos anymore.
Speaker: So yeah, I think that's kind of how we first initially landed on remote production and we've kind of developed a lot...
Speaker: We've developed a lot of processes around it now working with clients.
Speaker: So, yeah.
Speaker: So how do you do it?
Speaker: Like, do you just send equipment?
Speaker: Yes.
Speaker: So we kind of do it in two ways.
Speaker: And the kind of second way is a bit of a newer approach that we're like trialing.
Speaker: But our first kind of core way is that we have like a kind of like our Sway box of equipment.
Speaker: So we have a lighting kind of setup.
Speaker: We have a tripod.
Speaker: We send out a specific camera and then I'm missing something.
Speaker: Mike, Mike, obviously.
Speaker: So we send out a mic as well.
Speaker: And then we help our clients basically virtually set it up.
Speaker: So what we're able to do is we're able to see through their camera webcam because we have a piece of software that allows us to see through their camera when they're setting it up.
Speaker: So we basically, within one hour of the client, you know, once they've got the equipment, we're on the call within one hour, we've got them fully set up.
Speaker: And we basically help them build like a home office setup so that they're ready to record, you know, as quickly as that.
Speaker: So, yeah, that's awesome.
Speaker: Yeah.
Speaker: Yeah, because I think that many people struggle to start.
Speaker: You basically give them the tools right away and you have everything in place.
Speaker: Exactly.
Speaker: Because again, I think the other thing, because what I don't advocate for, I think some people, sometimes my message gets a little bit misconstrued by certain people because...
Speaker: I think some people think that I advocate for like super low production where it's just like a shaky iPhone video and it's like, you know, it's like just really bad production.
Speaker: That's not what we're saying.
Speaker: What we're actually saying is, hey, no, like quality does matter.
Speaker: Right.
Speaker: Like you do need good quality now.
Speaker: And, you know, there does have to be a level of camera quality, a level of particularly when it's, you know, like YouTube style videos, you know, there has to be good lighting.
Speaker: And so what we're what we're really trying to do for clients is give them
Speaker: give them the same setup that they would have if it was a normal production crew.
Speaker: Yeah, it's much less friction.
Speaker: It's a 10th of that cost.
Speaker: And so, yeah, that's kind of why we got there.
Speaker: Awesome.
Speaker: Do you think that more companies will start employing creators, other companies, just to handle video in the future?
Speaker: 100%.
Speaker: I think it's going to... I'm still thinking, deciding in my head how long this will take.
Speaker: But I think we are already starting to see this shift happen quicker than I thought actually in B2B, where companies are actively trying to bring in creators into the fold that will help them create content, that will help them
Speaker: just that have that kind of social expertise.
Speaker: I think that's the key thing, right?
Speaker: I think we're in this interesting moment in B2B now where, and I probably will get a little bit of shit for saying this, but we're in this interesting moment where I think there's a, in the content space, there's amazing talent, right?
Speaker: In like when it comes to SEO, when it comes to writing blog content,
Speaker: like amazing.
Speaker: I think actually V2B probably has the best SEO and written talent, right?
Speaker: But when it comes to video and when it comes to kind of like social, I think we're really lacking that talent as an industry.
Speaker: I just, I don't really think it's there.
Speaker: I don't think it really exists.
Speaker: And I just don't think a lot of people have the skills for kind of social and video.
Speaker: And so I think that's where creators will kind of be able to start to patch up some of those holes because they've naturally built audiences on YouTube platforms.
Speaker: So I think that's why companies will want to bring these people in.
Speaker: Yeah, like when you were saying that I started thinking about Lavender.
Speaker: Yes.
Speaker: They have those videos that, yeah, they're really good.
Speaker: And when you watch like a Lavender, you know, one of Will's videos, you just instantly get that he understands YouTube.
Speaker: He understands like the culture of YouTube, you know, like the memes, the meme language.
Speaker: It's like a whole...
Speaker: YouTube culture, Twitter culture, it's like a whole new language that you have to understand.
Speaker: And I'm not convinced that nearly enough people that are working right now in B2B content do understand that social kind of culture, YouTube culture, which is going to be a challenge, to be honest, for I think for a lot of people.
Speaker: I think it's going to be because as we start to shift away from...
Speaker: As SEO, naturally, at least this is the opinion I hold, will get a lot more commoditized.
Speaker: And that style of content gets a lot more commoditized.
Speaker: I think the kind of social way of content where it's slightly less structured, video is a big part of it.
Speaker: I think if a lot more people don't upskill, they're going to be in a bit of a sticky situation is how I see it.
Speaker: Yeah, like I think that many business owners will have to change their approach in general.
Speaker: Yes.
Speaker: Just because they think that B2B can't be fun.
Speaker: Like it has to be that corporate approach where you have to be buttoned up and just be very serious.
Speaker: But at the same time, they enjoy memes themselves.
Speaker: Yes.
Speaker: Yeah, exactly.
Speaker: Exactly.
Speaker: So, yeah.
Speaker: Yeah.
Speaker: It was great.
Speaker: Like one last question that I have for you.
Speaker: What would you say, what's the biggest takeaway from this whole conversation?
Speaker: What's the biggest takeaway?
Speaker: What would you like the people to take away from it?
Speaker: I think what I would say is that video doesn't have to be this like really daunting thing, right?
Speaker: Like again, going back to right back at the start of our conversation, right?
Speaker: Like it doesn't have to be this really big six month project, this big brand videos.
Speaker: Like that's not what video is.
Speaker: Video is,
Speaker: The way I see video, at least when you just get started with it, is it's just an extension of what you're already doing on a content front.
Speaker: So you've got a blog.
Speaker: How can we just create a nice little LinkedIn video series that goes alongside it?
Speaker: You've got case studies.
Speaker: How can we just use videos to amplify it?
Speaker: Now, ideally, you get to a place where...
Speaker: I think, and this is what I believe most video, most companies should become video, should go video first, like their content approach actually should be video first.
Speaker: But I think when you just get started with it, realize that all video is in the early days, it's just an extension of your existing kind of written, written content.
Speaker: So yeah, that's, that's kind of my, my, my final point.
Speaker: Awesome.
Speaker: So thank you very much for today.
Speaker: It was great to have you.
Speaker: And I've learned lots of awesome things from you.
Speaker: So that's even better.
Speaker: I appreciate that.
Speaker: Well, I hope it was good.
Speaker: So please tell the audience where they can find you and how can you help them with video?
Speaker: Yes.
Speaker: So, I mean, the most obvious first place would just be LinkedIn.
Speaker: So just, you know, I'm sure you'll probably drop it in the show notes, but, you know, obviously Joseph Newton on LinkedIn, just follow me around on LinkedIn and, you know, you can consume more of my content there.
Speaker: If you want to check us out on our website, it's usway.co.
Speaker: And we've got examples of our work on there and kind of our process and how we're working.
Speaker: And yeah, but I think the best place would just be, you know, if you're still like, who is this guy?
Speaker: And, you know, why, you know, yeah, go to my LinkedIn and follow me around.
Speaker: And I tend to share quite a lot on that and will be starting to share a lot more than I currently am.
Speaker: So, yeah.
Speaker: That's awesome.
Speaker: When you see videos that stand out on LinkedIn, you can be almost sure that it's one made by Joseph.
Speaker: I appreciate that.
Speaker: Yeah.
Speaker: So thank you very much for today and see you on LinkedIn.
Speaker: Awesome.
Speaker: Thank you.
Speaker: Thank you for listening to this episode of Be a B2B Leader.
Speaker: If you liked this episode, make sure to leave a review in your favorite podcast app.
Speaker: Also, if there is something you would like to learn, let me know.
Speaker: After all, we are building a knowledge base for B2B.
