How to Leverage Google Ads in B2B - Paris Childress

In this episode, Paris answers some key questions about Google Ads that B2B Leaders might have. He explains where Google Ads fits into the overall B2B marketing strategy and when to run performance max campaigns.

By listening to this episode you will learn more about value-based bidding and why it's important, particularly in the context of SaaS vs. enterprise deals. Paris shares with us how intent data can be used in conjunction with Google Ads and explains why we have to focus on marketing fundamentals instead of hacks!

Listen to this episode to explore the world of Google Ads with Paris Childress and Felicjan Rybka.

Timestamps:

(00:40) - What do you wish every B2B Leader would know about Google Ads?

(02:20) - Is it easier to become a Google Ads specialist?

(03:00) - Where do Google ads fit in the overall b2b marketing strategy?

(04:30) - When to run performance max campaigns

(05:30) - When do you reach the maximum efficiency of paid search?

(09:30) - What is value-based bidding and why is it important?

(14:00) - SaaS vs enterprise deals and value-based bidding

(17:30) - Where do Google ads fit into dark social?

(21:00) - Using intent data and Google ads

(24:30) - Downloading data to put it into Google ads

(26:00) - The biggest takeaway - we’ve gone full circle

(31:50) - Where you can find Paris

LinkedIn - https://www.linkedin.com/in/parischildress/

Hop Online - https://hop.online/

Paris talks Marketing - https://podcasts.apple.com/bg/podcast/paris-talks-marketing/id1535338813