Marketers have a tough job. There are lots of tactics, strategies, and tools that work and most of us suffer from the shiny-object syndrome. So how do you find balance in this role? In this episode, Jakub Grajcar explains what a marketer's mindset is and why you should adapt it to be better and happier in your role.



Timestamps:

(00:55) - What is a marketer's mindset

(05:10) - You need introspection

(06:30) - how to find motivation - practical advice - how to identify  highlights that affect your life

(12:00) - The change in values

(13:00) - Start thinking about your ideal future

(19:50) - Several identities depending on the situation to navigate your role

(25:00) - How do you stay consistent in your actions

(29:00) - The biggest takeaway

(31:10) - Where you can find Jakub



Content mentioned:

Vivid vision - Ted talk [https://www.ted.com/talks/cameron_herold_your_vision_statement_sucks/transcript]

A liberated mind - Steven Hayes [https://www.amazon.com/Liberated-Mind-Pivot-Toward-Matters/dp/073521400X]

Todd Herman - Alter-ego effect [https://www.youtube.com/watch?v=chkvnSaW8NM&ab_channel=BrianJohnson]

ZenPilot.com [https://www.zenpilot.com/]

Jakub on LinkedIn   [https://www.linkedin.com/in/jakub-grajcar/]

Developing a marketer’s mindset with Jakub Grajcar

Video is the content format that every business owner looks into. Everyone is aware of its power but many people who start investing quickly cut the budget because they don’t see a clear ROI. By listening to this episode you will learn how to leverage video in B2B and what metrics you have to pay attention to to make it work. You will also learn where video fits in your overall marketing strategy.



Timestamps:

(00:35) - Where does video fit in the overall marketing strategy of B2B companies

(02:20) - Where to start investing

(04:40) - Start internally or outsource the production

(08:30) - What types of video should B2B companies leverage?

(12:00) - You don't need thousands of views

(14:20) - Practical advice to start

(19:00) - Don't freestyle, have a script

(21:10) - Remote production of video

(25:00) - Will more companies employ creators?

(28:20) - The biggest takeaway from this conversation

(29:40) - Where you can find Joseph



Josef on LinkedIn - https://www.linkedin.com/in/josef-newton/

UseSway.co [https://www.usesway.co/]

How to use video in B2B - Josef Newton

Understanding your context and the impact of the fundamental attribution bias is key to being a good leader. The context you are in is changing and the awareness can help you make better decisions. By listening to this episode you will learn how fundamentals enable us to achieve more. Our guest shares what you can do to have better context comprehension and a holistic perspective on running your business.



Timestamps:

(00:45) - What's the advice you'd give someone who wants to become a business leader?

- You have to understand your context

(1:55) - Why is it hard to understand our context?

(5:30) - Fundamentals allow you to make the right selection

(6:20) - What can people do to better understand their context?

(11:30) - What to include in the checklist

(14:00) - Why is it important to look at the business holistically?

(20:30) - Importance of communication across the company and values

(24:10) - What's the biggest takeaway from this conversation? - context is key

(25:00) - Where can people find you and how can you help them?



Tomasz on LinkedIn - https://www.linkedin.com/in/tomaszogrodzinski/

Context is key, especially in B2B - Tomasz Ogrodzinski

Everyone has heard about Web3, but we still don’t know how it will change the B2B landscape. That’s why we asked Armin ZadakBar about this.

We kick off the discussion by unraveling the concept of Web3, Armin explains how it represents the next evolution of the internet, characterized by decentralized networks, blockchain technology, and user empowerment.

As the conversation progresses, Armin sheds light on why it is crucial for businesses and business leaders to embrace Web3 and explores the possibilities it offers for customer interaction.

We delve deeper into the practical applications of Web3, particularly for service-oriented businesses. Armin shares tactics that you can employ to leverage Web3 technology and discusses how more traditional companies can adapt to it.

Ultimately, Armin emphasizes the critical takeaway: Web3 is a reality that is here to stay, and it should be perceived as an infrastructure for businesses to build new solutions.

Listen to this episode to learn how Web3 can be applied to your business!



Timestamps:

(00:43) - What is web3?

(05:30) - Why is it important for businesses and business leaders to look into it?

(07:15) - How you can interact  with customers in web3

(12:00) - Service businesses in web3

(12:50) - What are the tactics people can use to leverage web3 in their business?

(20:40) - How will more traditional businesses adapt to web3?

(24:20) - Waiting for the breakthrough in web3

(26:05) - Web3 is a fact and it's not gonna go away, look at it as an infrastructure

(27:20) - Outro



You can find Armin at:

LinkedIn - https://www.linkedin.com/in/arminzadakbar/

ArminBar - https://thearminbar.com/

Glamblocks - https://www.glamblocks.com/

European Web3 Organization - https://europeanweb3.org/

Visit "resources" to download a Web3 Business Design Canvas

The Role of Web3 in B2B - Armin Zadakbar

In this episode, Paris answers some key questions about Google Ads that B2B Leaders might have. He explains where Google Ads fits into the overall B2B marketing strategy and when to run performance max campaigns.

By listening to this episode you will learn more about value-based bidding and why it's important, particularly in the context of SaaS vs. enterprise deals. Paris shares with us how intent data can be used in conjunction with Google Ads and explains why we have to focus on marketing fundamentals instead of hacks!

Listen to this episode to explore the world of Google Ads with Paris Childress and Felicjan Rybka.



Timestamps:

(00:40) - What do you wish every B2B Leader would know about Google Ads?

(02:20) - Is it easier to become a Google Ads specialist?

(03:00) - Where do Google ads fit in the overall b2b marketing strategy?

(04:30) - When to run performance max campaigns

(05:30) - When do you reach the maximum efficiency of paid search?

(09:30) - What is value-based bidding and why is it important?

(14:00) - SaaS vs enterprise deals and value-based bidding

(17:30) - Where do Google ads fit into dark social?

(21:00) - Using intent data and Google ads

(24:30) - Downloading data to put it into Google ads

(26:00) - The biggest takeaway - we’ve gone full circle

(31:50) - Where you can find Paris



LinkedIn - https://www.linkedin.com/in/parischildress/

Hop Online - https://hop.online/

Paris talks Marketing - https://podcasts.apple.com/bg/podcast/paris-talks-marketing/id1535338813

How to Leverage Google Ads in B2B - Paris Childress

Meaghan Ziemba, owner of Z-Ink Solutions and host of Mavens of Manufacturing, shares her insights on empowerment and how we can help women break into male-dominated sectors. Meaghan talks about how giving someone the authority to make decisions or take action can build trust and what impact it can have on your business. She also emphasizes the importance of showing up as yourself and being honest in the professional world.

Meaghan explains how making mistakes and sharing them with others can be a catalyst for change. We discuss how women can thrive in environments where relationships matter and offer practical tips on how to encourage people to join "scary" sectors.

By the end of this conversation, you will gain a deeper understanding of how empowerment can be a powerful tool for change, and how you can support women and children in entering male-dominated fields. Tune in to learn from Meaghan's experience and insights.

Timestamps:

(00:00) - Intro

(01:05) - What should B2B leaders know about empowerment?

(05:20) - Why is it important to show up as yourself? - you can't hide behind a curtain

(09:05) - Honesty in business makes a world of a difference crucial for

(11:40) - Why do you have to make mistakes and share them with others

(13:30) - How honesty is changing men-dominated sectors? - What is the role of men in the change

(20:15) - Women can thrive in environments where relationships matter.

(24:30) - How to encourage people to join "scary" sectors?

(28:30) - what's the biggest takeaway from this conversation?

(31:08) - Where can people find you and how can you help them?"

Meaghan on LinkedIn - https://www.linkedin.com/in/meaghan-ziemba/

Mavens of manufacturing - https://mavensofmanufacturing.com/

Mavens on YouTube - https://www.youtube.com/channel/UCNazsugt6JtABAtfXqQUL9Q

Empowering people to take the next step - Meaghan Ziemba

In today's episode, we have a very special guest: Shama Hyder, CEO of Zen Media, a digital marketing and PR firm that helps tech-driven B2B brands become leaders in their industry.

During our interview, Shama shares valuable insights about PR and Earned Media, and how B2B leaders can leverage these strategies to increase their market share and become front runners in their industry. We cover a range of topics, including the difference between PR and Earned Media, the best strategies for leveraging Earned Media, and the role of thought leadership in this space.

If you're a B2B leader looking to take your marketing and PR efforts to the next level, then this episode is a must-listen. Tune in and learn from one of the best in the business. And if you enjoy this episode, be sure to check out our other episodes, where we explore a wide range of topics related to B2B.



Timestamps:

(00:55) - What should every B2B Leader know about Earned Media and PR?

(02:30) - How do you start leveraging Earned Media (content types)?

(07:30) - Avoiding blame in B2B

(13:10) - PR vs Earned Media vs News

(19:36) - What you should avoid and what you should do when starting with PR?

(29:30) - What is the role of thought leadership in earned media?

(35:20) - What's the biggest takeaway from this conversation? Learn how buyers buy

(37:00) - Where you can find Shama

Shama on LinkedIn - https://www.linkedin.com/in/shamahyder/

ZenMedia.com [https://zenmedia.com/]

Role of Earned Media in B2B - Shama Hyder

In this episode of Be a B2B Leader we explore the world of inbound marketing and how it can help businesses succeed. Our guest is James Metzger, the Founder of Aspire Marketing, where they help companies make the right decisions to attract the best customers.

During the interview, James provides insight into the value of both inbound and outbound marketing and how businesses often fail to understand the relationship between the two. He shares his expertise on the benefits of inbound marketing, nurturing relationships, and diversifying your marketing portfolio.

James also discusses the key factors that business leaders should consider when choosing their marketing strategy, including the data they should be looking at and who should be making the decisions. He also provides a detailed process and mix of tactics for businesses to start leveraging inbound marketing to attract and retain customers.

By listening to this episode you will gain an understanding of the relationship between inbound and outbound, the benefits of social selling, and the importance of diversifying marketing strategies.



Timestamps:

00:58 - What should every b2b leader know about inbound and outbound?

05:10 - The biggest value of inbound

07:00 - You have to diversify your marketing portfolio

07:50 - How do you learn which approach will work best for you?

11:10 - Who should pick the strategy mix and what data you should look at

19:40 - Social selling to nurture relationships

23:30 - Helping others and removing obstacles

25:50 - A detailed process and mix of tactics to start leveraging inbound

33:35 - What's the biggest takeaway?

35:50 - Where you can find James?



Aspire Marketing - https://aspiremarketing.io/

James on Linkedin - https://www.linkedin.com/in/james-metzger/

How to Balance Inbound and Outbound Strategies - James Metzger

We have to start using data to make informed decisions on our marketing investments. Everyone can agree with that, but how do you start?

Our guest is Lily Ubaja, a Content Strategist for B2B SaaS Companies who helps them reach their audience with content that's valuable, right where they are.

Lily shares with us how we can make informed decisions to reach our dream customers. She explains what are the things we should be looking at when evaluating our past clients and how we can use leverage this data to drive revenue. Lily explains that sometimes we have to look at our target audience as “several audiences of one”, to learn what this means listen to this episode.

For more B2B tips subscribe to Be a B2B Leader in your favorite app.

Timestamps:

00:45 - What should every B2B Leader know about marketing and data

05:07 - How can you use data to better serve your customers

07:00 - The Canva example

08:40 - How to profile your best customers

11:15 - Approaching customer research with an open mind

12:15 - Going to events to learn about your dream customers

16:30 - How do you learn where your customers hang out online?

18:40 - how to start building your reputation?

21:45 - What are zero-volume keywords and their role?

26:30 - Where you can find Lily



Lily on LinkedIn - linkedin.com/in/lilyugbaja/ [https://www.linkedin.com/in/lilyugbaja/]

Lily’s website - https://lilyugbaja.com/

Creating customer-led content with Lily Ugbaja

Career paths are rarely linear, we don’t know what will happen in our lives and we have to adapt to constant change. But you can be future-proof if you start taking on new challenges.

Our guest is Nancy O'Leary, the Vice President of Custom Direct where they help small to medium-sized manufacturers with innovative, brand-building strategies and solutions.

Nancy shares with us her career path, she explains how a positive attitude and testing the unknown has helped her over the years. You will learn why you always have to be honest in order to grow. But we’ll also talk about the role of luck in our careers.

Later we jump on the topic of marketing in the manufacturing industry. Nancy shares with us what is changing in this space and how manufacturers have to adapt. She will also explain why a good website is a must-have for every person who is serious about growth.

For more B2B tips subscribe to Be a B2B Leader in your favorite app.

Timestamps:

(00:40) - What should every B2B Leader know about career development?

(03:20) - Why you have to believe in your success

(07:08) - What approach should we take to our careers?

(17:15) - The role of luck in our careers

(21:05) - Why do we sometimes have to show vulnerability

(24:10) - The state of marketing in manufacturing

(29:20) - Why you have to have a good website 

(31:00) - What's the biggest takeaway - don't be afraid to say yes

(33:00) - Where you can find Nancy

Links:

Custom Direct - https://www.customdirect.com/

Nancy on LinkedIn - https://www.linkedin.com/in/olearynancy/

Email oleary@customdirect.com

Books mentioned:

Atomic Habits - James Clear

Start saying YES to grow in your career - Nancy O’Leary

Felicjan Rybka (@felician) · Zencastr

Felicjan Rybka (@felician)

In this podcast, we'll show you what you have to learn to be a real leader in the B2B world. We are exploring strategies that will help you advance in your career as a marketer and business professional.

We'll interview leaders from different fields like marketing, sales, HR, customer success and more. Because every experience matters and you have to learn a lot to step into a leadership position. If there is a topic a B2B Leader should know about, let us know, and we'll cover it here!

Remember that leaders are made, not born!



To connect with the host Felicjan visit LinkedIn [https://www.linkedin.com/in/felicjan-rybka/]