The power of personal branding - Nick Bennett

In this episode, our guest is Nick Bennett the Director of Evangelism & Customer Marketing at Alyce and the creator of Rep Your Brand Podcast.

We dive deep into personal branding. Nick shares with us how his brand impacted his career and Alyce, but he also explains how it can impact you once you start building your own. You will learn some practical tips and how you can get started today.

In the second part of the conversation, we discuss if every business owner should start working on their personal brand. There are a number of ways to do it and it's worth it when executed right. Nick explains why you don't have to post on LinkedIn every day, but it's good to have a presence in your industry.

Timestamps:

00:44 - When did Nick start building his brand and how it looked like at the beginning

03:20 - What is Field Marketing

05:50 - What should every B2B leader know about personal branding?

08:20 - should everyone in the company create their own brand

10:30 - How has Nick's brand impacted his career and the company he works for

14:10 - Does it also impact recruitment

16:00 - What does evangelism mean

12:30 - Why is it important and what areas of business does it impact?

19:10 - How can people start building their brands? and how nick would start it

21:15 - How do you identify what you have to say?

24:40 - How to deal with criticism - his personal experiences

28:20 - Should every business owner build a brand?

29:50 - BUILDING IN PUBLIC

31:30 - Mix of sales and marketing leader

34:30 - Where you can find Nick and Alyce

Nick on LinkedIn - https://www.linkedin.com/in/nickbennett1/

Alyce - https://www.alyce.com/