How to expand globally - Patrick Jamal

Many companies want to go global, but many fail because of wrong assumptions or strategies. In this episode, you'll learn what they should focus on and what every B2B Leader can do to set the company up for success. You'll learn why companies should go global and why cost optimization shouldn't be your primary reason.

Our guest is Patrick Jamal the president of global operations at Maxima Consulting. Patrick explains how every country is different and what approach we should take to see the ROI in Going Global. Later in the interview, he tells us how your network can help expand your business and why relationships matter.

Timestamps:

(00:00) - Intro

(01:04) - What should every B2B Leader know about operating globally

(03:30) - Why are you going there? - what that place can offer you?

(04:40) - What's the best reason to go abroad? - and why the price benefit is not what it was some time ago

(07:10) - Each country is different and you are the guest

(08:30) - Everyone has problems

(12:00) - How to pick the best locations for IT operations

(15:57) - Best advice, set the expectations

(17:16) - How to get the first hire right

(20:30) - Build your network and ask for help

(23:45) - When can you see the ROI of an expansion?

(27:20) - Do bigger investments destroy the market?

(29:45) - Takeaway - be honest and nothing happens overnight

(32:55) - Where you can find Patrick

Patrick on LinkedIn - https://www.linkedin.com/in/patrickjamal/

Maxima Consulting - https://maximaconsulting.com/