The U.S. fitness industry is valued at almost $90 billion, ranging from health clubs to boutique studios, online platforms to digital home machines. Yoga to HIIT, Pilates to barre, Tonal to Peloton...the fitness world is vast and diverse. So how does it all work behind the scenes? If you're a performing artist, how do you break into the fitness industry? How do you stand out? Become a fitness celebrity? Develop your very own fitness brand?
Yasi and Steven sit down with someone who has LITERALLY done everything we just described in the fitness industry, Frances Flores. A former professional dancer, she used her training and experience on cruise ships to move into the fitness industry, eventually becoming a nationally renowned yoga instructor, personal trainer & wellness coach. She is a former coach and manager at various Equinox clubs in Los Angeles CA, a former coach on Tonal, and numerous online platforms like Sweat Factor. She is now focused on her own fitness brand, ShapedbyFrances. Her journey is inspiring and instructive for understanding how performance and fitness are intertwined.
For Frances' website, go to www.ShapedByFrances.com
Frances can be also found on Instagram at https://www.instagram.com/francesflores/
For read some of Frances' prior interviews, go to:
https://shoutoutla.com/meet-frances-flores/
https://www.marthastewart.com/8073988/is-yoga-really-exercise
For more from Athletes and the Arts, go to www.athletesandthearts.com or follow our Instagram @athletesandthearts.
Bio:
Frances Flores: A Former Professional Dancer, Frances Has Quickly Made A Name For Herself As One Of The Most Sought-After Yoga, Fitness & Health Professionals In Los Angeles And Around The World. Bilingual Celebrity Trainer, Wellness Expert, Former Coach On Tonal, And Guest Coach On Multiple Platforms, Frances Combines Her Training In Dance, Yoga, Strength Training, Overall Fitness And Nutrition, In A Balanced Approach To Well-Being.
Born And Raised In The Beautiful Island Of Enchantment: Puerto Rico. This Fiery Latina Is Known To Bring Her Positive Energy, Humor, Creativity, And Her Infectious & Bubbly Personality To Everything She Does. After Witnessing The Transformative Effect That Her Coaching And Training Has In Many Of Her Clients, She Felt Inspired To Create The #SHAPEDBYFRANCES Movement.