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OpenAI's Operator, o3 Mini, & the Need for Marketers to Lead
407 Plays4 days ago
In this AI marketing podcast, Dan Sanchez and Travis Sanchez dive into the latest developments in AI, unpacking OpenAI's new tool "Operator" and its potential impact on marketing. They explore both the excitement and the limitations of having AI control a browser for tasks like buying airline tickets and managing CRM processes. The discussion also covers the notable launch of OpenAI's GPT-3 Mini and its implications for marketing automation, as well as the broader adoption curve of AI technologies among marketers. Tune in to hear their insights on navigating these rapid changes, the critical role of delegation skills in leveraging AI, and how marketers can lead the charge in integrating these new tools effectively into their organizations. Listen to this episode if you want to stay ahead of the curve and harness AI to its fullest potential in your marketing strategies.
Timestamps:
00:00 OpenAI Previews Browser Automation Tool
03:42 API Limitations in Marketing Automation
08:42 Director Role Complexity Increases
12:28 "Future Skills: Delegation and Understanding"
14:33 Innovation Adoption Insight
18:47 Second-Mover Advantage in Innovation
19:50 Shaping the Future with Early Adoption
24:31 Tech Resistance Across Generations
28:25 AI Troubleshooting: Future Tech Support
32:06 Marketing: Pioneering Organizational Change
34:46 Adapting to Automation in Leadership
36:19 Top AI Marketing Conference
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Transcript
00:00:00
Danchez
Welcome back to Bob Bros., a series of the AI-driven marketer where we turn the AI hype into help so that you can get the most out of what's going on with AI today. I'm Dan Sanchez, and I'm joined by my brother Travis Sanchez, and that was probably the smoothest intro I've read for this series so far.
00:00:16
Travis
Let's go.
00:00:19
Danchez
No double takes on that one. It's not even live anymore, but here we are. Man, we got a lot of stuff to talk about. It's been freaking busy this week when it comes to AI news, so I wanted to bring some hot topics are coming that are gonna mean something for marketers real soon, starting with the big announcement that just happened yesterday.
00:00:38
Danchez
it's let it I got out of a live AI training with the AI Business Society plug from from Social Media Examiner and this news was like buzzing all over all over my apps, my email, all over social and X and all that kind of stuff. But OpenAI previewed this big new tool. We knew it was coming, but they previewed what they're calling Operator.
00:01:00
Danchez
It's essentially a program that can use a browser to do whatever you can do on a browser, whether you're you know buying something, returning a pair of shoes you bought for your wife that she didn't like. It's a case study I just saw this morning.
00:01:14
Danchez
Or, or checking out or getting rentals or reserving restaurants, whatever, like you can do all the, all the stuff you can do on a browser. You can do because it can type and it can click. Those are the two inputs we have. So you've taken a look at this. What's, what's your reaction to operator?
00:01:34
Travis
I watched the three videos that the OpenAI had released as examples of how you could use Operator. And honestly, if you've ever so bought an airline ticket or you've ever tried to
00:01:49
Travis
order groceries for delivery there are so many boxes that need to be checked or questions that you get asked that you have to oh yeah if if they don't have the right eggs can i choose a different
00:02:00
Danchez
Yeah.
00:02:00
Travis
product for you oh sorry there's no hotels in the area you're staying are you wanting to which which area
00:02:04
Danchez
So
00:02:06
Travis
it's like there's so many questions that come up which
00:02:09
Danchez
many options.
00:02:09
Travis
as the example was showing operator will come back to you and ask those follow-up questions but i'm just going why not just do it yourself i i couldn't see the value especially when they're charging 200 for what operator is doing in some of these more simple operated tasks but this is obviously just the beginning of a
00:02:17
Danchez
Yeah.
00:02:28
Danchez
yeah
00:02:28
Travis
maybe operator will be a custom operator where they know your preferences. They already know what you like and what to choose.
00:02:35
Danchez
Yeah.
00:02:37
Travis
So that's, but again, they were short one to two minute clips. So there wasn't a lot of detail in them, but my first reaction was like, bro, I would rather just do it myself.
00:02:48
Travis
That just seems like more work. However, kind of fun to see open AI control your browser and actually start operating some of these websites.
00:02:59
Danchez
And it's not super new. Claude pushed out a similar update back in September. It was a little rougher and harder to get going than what OpenAI i just did. And we've known it's been coming. OpenAI i bought like a ah a big company that like lets IT teams log into other people's computers to be able to control them. So that's what this is based on. is that that Aquahire purchase they've acquisition they did we knew we knew something like this was coming and it makes a lot of sense I think the thing it's it's pretty it's it's just not that useful right now because like you said there's too many choices You got to go buy airline tickets.
00:03:35
Danchez
They've got forbid you're buying from frontier and it picks like the yes get all the luggage Yes, buy the warranty.
00:03:36
Travis
Oh, oh my God.
00:03:41
Danchez
You're like, oh gosh. No, you know, there's a reason why we're buying from frontier because it's cheap Maybe get me one
00:03:45
Travis
oh Right.
00:03:47
Danchez
carry on right so many decisions that make and it'll get better like you said it'll learn your it'll learn your preferences and just check out like it'll just repeat tasks here's why I think it'll be a big like a big deal for marketers
00:03:53
Travis
Right.
00:04:00
Danchez
one of the big roadblocks to agents right now that I thought was a roadblock, and it's end up it's not gonna be a roadblock, is that I was like, well, it's gonna take forever to like tap into all these APIs, give it permissions to do all the things.
00:04:12
Travis
Right.
00:04:14
Danchez
And then, you know, if you ever worked with APIs or tools that connect to the APIs, it's like they can only They can only do so much. The AP only so much is open on the, on these API sometimes, and it can start things, but not stop things.
00:04:26
Travis
right
00:04:27
Danchez
Not like you can in the CRM or whatever tool you're using.
00:04:27
Travis
Right.
00:04:30
Danchez
But you know what happens if you go just straight through the browser, you can bypass all that crap. Like if you, if it could just do what a human can do, you don't need APIs anymore.
00:04:37
Travis
right
00:04:41
Danchez
You, cause humans don't need APIs. We don't interface through these things. You just use the same fricking user interface.
00:04:47
Travis
Right.
00:04:49
Danchez
And then it just works so that if they can get this to work well and they increase the context window So it can remember what you do Then that's gonna change the game. I can imagine a day where you actually train it like you would an intern You're like, hey, this is how we use our CRM. Here's the task that I want you to learn here. Look, I'm gonna log in Here's the credentials use these again want you to go to this page. When you see this, you have to think about this thing. Once you think about it, make this choice and then go over here and copy and paste this to this. And then you go through the tech checklist and be like, okay, and that's how you run this process.
00:05:23
Travis
Wow.
00:05:23
Danchez
AI will be able to do it just as well as most people. And now it's recorded and had been trained on the task, so you don't have to worry about it like making the choices. We could probably do the same thing with our personal stuff too, like buying an airline ticket, but like, hey, I'm going to teach you how I think about buying an airline ticket so in the future you can use the same processing. And that way you don't have to ask me so many questions in the future. It's like, great, let me tag along with your with your purchase and I'll ask you questions along the way for future reference.
00:05:51
Travis
It's only gonna get better, but I just can't help but use some discernment in seeing the holes at first. Like giving it tasks, operating this way, do this Monday through Friday, check for new leads, check for new donors, check for new sales, whatever it might be. Send them this email.
00:06:09
Travis
New information and a lot of organizations and companies are coming through so frequently. Team meetings happen. Hey, we've we've decided to pivot from here. So I'm like, is it is it more work to go update the operator, your AI operator, than it is to have your staff member sitting there in the meeting?
00:06:26
Travis
And I'm like, I guess in some cases it would be, but... How many operators do you have going on and then you as the person controlling all these operators remembering every operator you have out there.
00:06:38
Travis
You know how you have email systems and how you can easily forget the different funnels that you have created the different
00:06:40
Danchez
Yeah.
00:06:46
Travis
pathways people are going down and you need to like go cut some of these old fundraising or these old sale marketing campaigns. Those things get forgotten all the time. I'm like, oh man, is it going to be worse?
00:06:57
Travis
You're going to forget how many operators you got sending emails that you don't want to have them sending. That's that's where my brain went, which is a very, and maybe it's too negative, but I'm like, okay, how much work is it to keep these operators going smoothly?
00:07:09
Danchez
You know, for some people, maybe a lot. I don't forget those things.
00:07:13
Travis
Oh, good. Well, you're built different.
00:07:14
Danchez
I i guess I organize them in such a way, but they they were more easily forgotten if you delegated somebody else to build them.
00:07:21
Travis
Well, that's what we're doing essentially, right?
00:07:21
Danchez
Like there's stuff in there. That's what you were doing.
00:07:23
Travis
you
00:07:24
Danchez
But i i when I'm thinking back to my BGU experience, I had like handcrafted them all. So like I was hyper aware of every single element in there, you know.
00:07:31
Travis
Okay.
00:07:33
Danchez
But once I started delegating it to like Matt Schmidt, and he started building a lot of them for me. I'd go in there and be like, what did he do that for? Oh, and then he explained him like, oh, that makes sense. You know, but I was unaware of what was going on in there after somebody else was building them.
00:07:45
Danchez
Of course, we'll get to the point where AI is building and we'll have AI training, AI teams. That'll be interesting.
00:07:52
Travis
Oh wow, here we go.
00:07:52
Danchez
But I do think a lot from a leadership perspective, I feel like everybody's will shift up in the organization. So like all frontline workers will now be teams will essentially be managers.
00:08:05
Danchez
which means they'll be accountable like a manager, but do they have manager skills? Not all the manager skills count because they don't have to, they don't have to work about worry about employee retention, which is a big part of being a manager, you have to get people to like, want to work.
00:08:10
Travis
Wow.
00:08:21
Danchez
the other big part is just getting the most out of your team, you're gonna be held accountable to it.
00:08:24
Travis
Sure.
00:08:26
Danchez
So that's a whole new level of accountability.
00:08:27
Travis
But how great of a leader do you need to be in terms of emotional awareness, self-awareness, communication when it comes to AI operators?
00:08:39
Travis
They're not the same as human resources, right?
00:08:42
Danchez
Well, think of like a director, if you have a team of like 20 people will now feel more complex in the decisions you have to make, because it'll be more like dealing with a team of 100 people.
00:08:54
Danchez
If each person's got like a team of five, it just creates more complexity at the director level than it was before. And now that director is operating a lot more like a VP would have in their tactics and their strategy and their thinking.
00:09:00
Travis
Mom.
00:09:04
Travis
Mom.
00:09:06
Danchez
Less in their people skills because AI won't complain and you won't have the same kind of like, you know how a lot of leadership time ends up going to just dealing with the drama with the people?
00:09:10
Travis
Right.
00:09:20
Danchez
They'll still be that, but it won't that won't scale the same way of like the technical complexity of like workflows, processes, job descriptions.
00:09:20
Travis
Yes. Right. Right.
00:09:28
Danchez
All that will get more complicated. The people dynamics will stay just about the same, I think. But this whole agent thing is is coming. And I remember sitting at the beginning of the year being like looking at all the new models, which is actually our next point of news is like OpenAI's O3 Mini is coming out within weeks.
00:09:43
Travis
Right.
00:09:48
Travis
right Right.
00:09:51
Danchez
So sometime in February, we're going to see O3 Mini. i don't I assume it's more powerful than O1 Pro. it's even it's But it's even coming to the free tier of chat GPT, they said.
00:10:03
Travis
Wow.
00:10:04
Danchez
I'm like, okay, so we went from having this like pro level 01 model that's behind a $200 wall to 03 mini, which I assume is more powerful than 01 pro. And it's just going to be available for free. And then the plus users get, they probably only get a few instances of it. The plus users get a lot of instances of it. And then who knows? I don't know. I guess the pro users just get shortchanged on that one.
00:10:28
Danchez
But these models, like we literally just had 01 preview in September, 01 December, and now 03 mini in February.
00:10:32
Travis
Right, right.
00:10:35
Danchez
And then who knows when the proper 03 comes out.
00:10:37
Travis
It's fast.
00:10:39
Danchez
It's going fast.
00:10:41
Travis
Really fast. Wow.
00:10:44
Danchez
So I was thinking we'd have some quasi agents by the end of the year.
00:10:48
Travis
Okay.
00:10:50
Danchez
I'm now starting to rethink that. because of this operator, because O3 is coming out so fast, I'm like, might be by summer. I just cut my timeline in half.
00:11:04
Travis
Do you have any speculation of where this O3 Mini will differ from O4 and O1?
00:11:12
Danchez
think it'll just process faster and be cheaper to use i think what it'll be a big where it'll be a big deal is on all the applications we're currently using so like in hubspot and high level and things that are using this and you like i'm yeah i'm trying to build automations and make dot.com right now and now i have a probably a cheap and fairly reliable like reasoning thing to make harder decisions
00:11:25
Travis
Okay.
00:11:39
Travis
Hmm.
00:11:40
Danchez
I can now plug into it and plug it into an automation where you need to, cause you really don't need these reasoning models. Most of the time chat GPT four, oh, we'll do the job and do it relatively well. The, oh, the reasoning models can even overthink sometimes and run you a stray or Oh, four would do better.
00:11:53
Travis
Right.
00:11:54
Danchez
Cause it's just going to think more simply.
00:11:56
Travis
Right.
00:11:57
Danchez
the, the reasoning models can tend to overthink like humans, especially if you don't give it enough information. Imagine giving like a high end consultant, a task of like, Hey, build me a billion dollar business for me.
00:12:09
Danchez
You're like, hi, what's your name? What do you do? Like imagine, like a consultant that knows how to do it.
00:12:14
Travis
Right.
00:12:16
Danchez
And then someone, Joe Schmoe just comes and asks him in the middle of nowhere, like, Hey, what what would you do if you were me, if you had no resources and you needed to build a billion dollar business?
00:12:20
Travis
Right.
00:12:23
Travis
You're like, wait, what what are your competencies?
00:12:25
Danchez
He'd be like,
00:12:25
Travis
What are your passions? What would you enjoy doing?
00:12:27
Danchez
Where do you live?
00:12:27
Travis
Yeah.
00:12:28
Danchez
Do you have any money? like it There's so many questions, right? he He needs a lot more data in order to fine tune it to that person. And I think that's why AI needs a lot more often with these these reasoning models.
00:12:34
Travis
Sure.
00:12:38
Danchez
Give them more context and they they fly. But I do think it's important to start considering that the skill set of the future is going to be less technical and tapping into all these APIs.
00:12:50
Danchez
When we see operator come out, what it's telling me is your ability to delegate and actually understand what needs to happen is the is the key differentiator. It's what's going to make a marketer now.
00:13:00
Travis
Hmm.
00:13:02
Danchez
what needs to happen. AI will even help you think about what needs to happen, but you need to understand it to the point where you can actually make the choice and be like, hey, here's, here's the objective. Oh, here's some options. Okay, let's build this.
00:13:13
Danchez
You actually have to know how to build the processes. You have to know how to delegate it.
00:13:16
Travis
Right.
00:13:17
Danchez
Like you're delegating to a staff member. That's kind of where the thinking I'm like, every marketer is going to need need to know how to do this, even from like day one entry level. If you all have AI agents, you have to be able to delegate and actually get them going on stuff.
00:13:31
Travis
Wow.
00:13:33
Danchez
I don't know if people are ready for that, so we'll see.
00:13:36
Travis
I haven't thought about how people respond, at least in mass, if it would be the early majority of people. it's it's So many updates are coming so quickly. I think people are
00:13:51
Travis
theyre They're creatures of habit, so they'll if they start messing with chat GPT and even just you utilizing simple prompts, they'll just continue to do that and not even keep up with the new things being released until it becomes more mainstream. Do you know what I mean? like
00:14:07
Danchez
Yeah. I saw an awesome post that's in our our notes. I'm going to skip to that before we jump to a different news item, but it's essentially the, but it fits right into what we're talking to.
00:14:18
Danchez
So I'm just going to skip to it. It was a somewhat viral post on LinkedIn, but it was better. It was better than the attention it got. It should have got a a lot more attention because this guy was freaking right on this one. And it has the adoption curve, you know, with the innovators, early adopters, early majority, late majority, laggards, like we've talked about this multiple times.
00:14:31
Travis
Yep.
00:14:36
Danchez
And it has ah it has their innovators and early adopters kind of split off and above it It has a Lego set with just a bunch of colorful bricks And then above the early majority and late majority and the laggards, it has different Lego sets with like, uh, Star Wars set statue of Liberty, Harry Potter castle. And he essentially made the point in the LinkedIn posts, like the innovators and early adopters essentially can't wait to figure it out. And like, they get it and say, I can't wait to figure out what I can build with this versus the majority of people say, I'll wait until you tell me what I can build with this.
00:15:10
Travis
Wow.
00:15:12
Danchez
And that's going to be the difference between the early adopters and the early majority in the in crossing the chasm.
00:15:20
Travis
wow
00:15:20
Danchez
I thought it was a really good insight. Don't give me a bunch of bricks and tell me what to build and let me figure out what to build. Just tell me what to build and I want to make something awesome and give me the instructions and step by step how to do it. I'm like crap.
00:15:30
Danchez
That's where we're at with AI until you have really clear defined ways of using it. People aren't going to use it, which is a huge advantage for everybody else. You like is creative enough to build their own stuff with their own little Lego books.
00:15:42
Travis
Right.
00:15:44
Danchez
It's going to be massive. And this, this, this actually making me rethink like how long it takes for the early majority to come out. if the AI companies can't figure out, you know, the box set of how to do this.
00:15:56
Danchez
But we might, and we might be able to use AI to do it. Donald Miller just came out with storybrand.ai, I found out this morning.
00:16:04
Travis
Really?
00:16:05
Danchez
Feel bad for all the storybrand consultants out there. Yeah, because now you could just type give it information about your business and it'll come up with your storybrand or versions of it. And it makes sense. I'm like, I could do it in chat GPT with a custom GPT if I wanted to, but you know, he built his own software.
00:16:19
Danchez
I'm sure it works, but it's taking his playbook and then giving back results. so a bunch of thinkers with preexisting great frameworks can literally just plug chat GPTs API into it.
00:16:24
Travis
Wow.
00:16:28
Travis
Right.
00:16:30
Danchez
Then bam. It's, I think, I think that's kind of like the same as at least in a B2B sense.
00:16:31
Travis
Wow.
00:16:40
Travis
Right. You, ah you find yourself as an early adopter, I feel like you're definitely an early adopter when it comes to the marketing.
00:16:41
Danchez
box.
00:16:46
Danchez
Oh, a hundred percent. Yeah. As soon as I got chat GPT, I was like, what can I do with this? This is going to be exciting. Even now I'm like, Ooh, I'm going to figure out new ways to do this.
00:16:55
Travis
Yeah. Well, with this depiction, I'm like, yeah, i'm I'm probably in the early majority. I can't even call myself an early adopter.
00:17:10
Danchez
There's a, hold on. It's stuck. There's a poll. I actually took a poll. It's funny. I didn't mean for these things to like collide altogether, but the poll I did a couple of weeks ago, i I actually asked people, where do you think AI is in the adoption curve for marketing? And people voted. I put in you know innovators, early adopters, early the majority, late majority were the four options.
00:17:35
Danchez
With 13% of people said innovators 63% said early adopters 22% said early majority and then 2% said late majority So clearly most people are thinking it's still in the early adopter phase I'm surprised though that so many people said early majority and maybe it's just because I'm talking to technical pretty technical marketers on LinkedIn where they're hearing about it all the time all their friends are using it their team uses it has been for over a year now and
00:18:01
Travis
Right. Right.
00:18:05
Danchez
So I could see how it would warp a perspective. most Most people I talk to like don't use it at all, like just people outside of marketing and tech.
00:18:15
Travis
Marketing was one of the first I mean, AI came out a man I don't know of a better use case other than marketers to use it for copywriting and logo creation, even if it was just for spitballing ideas in a creative way. Like it, I was definitely an early adopter when it came to AI and marketing for sure. but compared to you, if I compare myself to you, you're, you're more of on that early adopter, innovator chasm line.
00:18:41
Danchez
I'm not on the cutting edge of innovation, but I'm right behind them.
00:18:45
Travis
I know I, I, that's why I'm like, right.
00:18:46
Danchez
I don't like, I hate being the first person to use something, but I like being number two when it comes to a brand new, like I, I literally wait. If a new, like what we were just talking about operator that came out, I don't care to be the first person using operator, but I'm looking forward to people publishing the case studies of first use cases.
00:19:05
Danchez
And then I like reverse engineering the early case studies for marketing. So is is marketing, I guess I'm an and innovator, as far as like overall tech, not quite at the bleeding edge.
00:19:12
Travis
Yeah.
00:19:14
Travis
Right. Wow.
00:19:16
Danchez
That'd have to be, ah ah I'd have to also be asked in the pilot programs to be asked because usually those guys are the first ones of the case studies.
00:19:21
Travis
Right. Right.
00:19:25
Danchez
So we're, we probably need more box sets, but I mean, that's, that's why we're here. That's what I'm hoping to do with the AI driven marketers provide the picture for the freaking puzzle so that you can actually put it together.
00:19:33
Travis
Right. Yep.
00:19:37
Danchez
And I've spent like a year trying to find case studies of like, you could do it like this, you could do it like this, do a prompt here, do it like this.
00:19:37
Travis
Right.
00:19:44
Danchez
Because most people want instructions if you're listening to this This is still super early. You were actually in the like early early adopters And if you're listening to this right now, you're in the early early adopters which means you get to be part of the crowd and a small crowd of people that get to define what the box looks like and what good looks like and how to use these things and And it needs to happen.
00:20:08
Danchez
It needs to happen fast. It needs to happen for every industry within marketing.
00:20:11
Travis
Yep.
00:20:12
Danchez
There's a ton of room.
00:20:13
Travis
Yep.
00:20:14
Danchez
But if we're going to have this thing enter from early adopters to early majority, a lot of people need to build the box sets.
00:20:16
Travis
Yep.
00:20:19
Danchez
And that's going to be up to you. It's going to be up to me.
00:20:21
Travis
ye
00:20:21
Danchez
It's going to be up to everybody listening to this thing to create a picture of what this thing is supposed to look like, which is a perfect segue for the last thing I wanted to talk about.
00:20:34
Danchez
i um Gosh, sometimes the lack of planning actually ends up perfect. I had this revelation this morning. I was thinking about like, are we going to lose jobs?
00:20:46
Danchez
Are we going to gain jobs? Which is it going to be? And honestly, I've gone, I've waffled back and forth. cause um so I love the tech, but honestly, there's, there's a lot of reason to be concerned.
00:20:52
Travis
Right.
00:20:55
Danchez
And I think I made a decision this morning and I've kind of always been there and like team optimism, but I found a new reason to be in team optimism. And that is, it could probably go either way.
00:21:07
Danchez
And I'm like, well, if we don't have an optimistic picture of what can be and what will be, then the chances of it becoming a reality are actually much, much lower. I feel like we actually have a choice to make it what we want it to make.
00:21:19
Danchez
And therefore, I'm going to try to paint the best dang picture I possibly can and like forcefully head in that direction and take everybody as take as many people as I can with me.
00:21:24
Travis
yeah Yep. Yep.
00:21:31
Danchez
You ever hear Dave Hawes, a mentor to both of us, a leader, he said there's no such thing as a pessimistic leader. Do you agree with that?
00:21:39
Travis
There's no such thing as a pessimistic leader, meaning what bringing the like, Oh, yeah, if you are pessimistic, you're not a leader.
00:21:43
Danchez
Yeah.
00:21:47
Danchez
You can't be a leader.
00:21:48
Travis
Yeah.
00:21:50
Danchez
Have you ever met a pessimistic leader?
00:21:51
Travis
Interesting.
00:21:54
Travis
from what I've even learned about myself over the course of three to five years, uncovering the victim mentality inside of me still where every situation is being blamed on somebody else. And I think that pessimism comes from more of a victim mentality. So the,
00:22:15
Travis
You could be put over to lead, but if you have that victim mentality where that pessimism is constantly rearing its head, you know, you might be a leader, but you might be a bad one.
00:22:25
Travis
So yeah, I don't know if you can't be a leader, but if you want to be a good leader, then that.
00:22:31
Danchez
I guess it's a good caveat. You can't be a ah good leader and be pessimistic.
00:22:36
Travis
Right. Versus you can be a leader. It's like, well, there's bad leaders everywhere that are negative and always looking for the demon around the corner, but.
00:22:46
Travis
The good ones are so optimistic, so believing, you know, dying on their sword and helping people. So.
00:22:55
Danchez
Sometimes I think about the leaders that are thought leaders. So they're not leading people in person and towards a ah ah like towards like an organizational goal of some kind, but they're out there leading the thinking of others, their thought leaders, the influence others thinking, and and they're really pessimistic about the world.
00:23:04
Travis
Right. The influence, yeah.
00:23:11
Danchez
So they're leading they're leading based on fear, which has happened a lot. It's why I'm like, well, I think you're right though. It's like, it's really good leaders doing good things and you have to define good and all that kind of stuff, but exactly.
00:23:21
Travis
Well, fear, fear sells too. So if you go that route, you have, you have the blind leading the blind, you have the pessimists leading the pessimists and it's expensive.
00:23:32
Travis
You can make a lot of money from selling fear, you know?
00:23:34
Danchez
selling fear. Yeah.
00:23:35
Travis
Yeah.
00:23:36
Danchez
But part of me wants to really like fight that because I'm like, I really have this. I know this transition, even if it makes a lot of jobs, if AI and the best case scenario creates a lot of new jobs, it's still going to be a painful transition because we're going to replace jobs and it's going to be different as it be rescaling and people freaking hate change, hate it.
00:23:49
Travis
Yeah.
00:23:52
Travis
Yep. Right. Right.
00:23:58
Danchez
And I'm like, all right, well, like it's not going backwards. We are not going back. We are only going forwards. So let's put a smile on our faces, lean into it and do the best that we freaking can to make it as great as we freaking can. That's kind of like, I'm like, what other option do we have? Let's, let's make the most of this thing, celebrate what it is and ah ah realistically puts the safeguards we need to put around it, right? I'm not saying we don't need to like wave the flag and do the good to be careful. But dang, let's let's do the most we can do to make it the future we want it to be.
00:24:31
Travis
I think this will always, it'll always take place within generations as we came up as millennials seeing baby boomers kind of being laggards when it came to transitioning businesses and organizations to the 21st age, putting their business on Google, no no longer using paper spreadsheets to run finance, actually getting on, you know, QuickBooks,
00:24:57
Travis
Still, there's those laggards who are are who are retiring, who refuse to bring it over to the 21st century. You will now see many millennials who are blue collar workers. They do not want to use AI because they're threatened by it. They don't understand it fully and it scares them.
00:25:14
Travis
So what we don't understand, what we don't understand fully brings fear, right?
00:25:14
Danchez
You mean white collar workers?
00:25:18
Danchez
Yeah.
00:25:18
Travis
And AI is one of the more complicated technologies of our lifetime. So I think there's going to be a huge wave of even millennials who used to be early adopters for the internet are now going to are going to become laggards because they've gotten used to the way of living, which is, hey, a computer is good enough.
00:25:37
Travis
You know what I mean? As long as I'm in control. So the the generational, the generational, I don't know issue, but current status is going to be interesting to watch. Cause I already have friends who are blue collar workers.
00:25:48
Travis
They're like, get that AI out of here, man. We don't need that blue collar.
00:25:51
Danchez
Are they blue color? Is that white color?
00:25:56
Danchez
Like people that are working with their hands and stuff is usually like, yeah.
00:25:58
Travis
Uh-huh. Uh-huh.
00:25:59
Danchez
Okay.
00:26:01
Travis
They're like, I don't know if they're threatened by it because you're going to need,
00:26:05
Danchez
They love social media about the hate AI.
00:26:07
Travis
Yeah, i'm I'm telling you, many blue-collar workers, I think more white-collar workers are see the benefit and see the the workload being relieved a little bit from the advancement.
00:26:16
Danchez
Yeah.
00:26:18
Travis
but
00:26:19
Danchez
Interesting. It's funny because the blue collar jobs are less at risk right now.
00:26:23
Travis
I know, and but they're the ones who are they're the ones who are kind of...
00:26:24
Danchez
in the white house Maybe the white collar jobs are like, yeah, I better figure this thing out because there's there's there's a future there's a future where we can all see where this goes like my job goes away right now.
00:26:28
Travis
Yeah, it's goingnna gonna change the game.
00:26:36
Travis
but even I was working on a car at this small group that I'm a part of and they were rebuilding a car and they couldn't figure out how a piece of rubber trim is supposed to go and which way it was going. I'm like, let me just turn on my video with the, you know, O1 preview. And I'm talking to it like, Hey, this is a seal for a 1950 F100. How does it supposed to go? Is this accurate? And she was like, yeah, it looks like that's the right way it's supposed to go. And the guy was like, what did you just do? So,
00:27:05
Travis
They were amazed, but also like, wait, what what you you are showing it and it's talking to you. They are just, their mind was blown when I was using the video feature. So I'm wondering how they're going to respond when they're working on their mechanics. So whatever they're working on and their new boss is like, Hey, we have these cameras. You need to show AI. If you have a question what you're working on, if you have a question and they're going to be like, they're going to be, I think they're going to be angry about it to be honest.
00:27:29
Danchez
Yeah. If you want to blow people's minds, that is that one feature is, is it I've, I had fun, a lot of fun with Santa back when it was out. I don't know if it's still out, but they had that Santa.
00:27:40
Travis
I don't think so.
00:27:41
Danchez
Voice over.
00:27:42
Travis
Yeah.
00:27:43
Danchez
I was like, Hey, have you met Santa yet? They're like, what are you talking about? Mike, do you want to meet him?
00:27:49
Danchez
You can have a conversation with them. He's. It's pretty interactive.
00:27:53
Travis
Wow.
00:27:53
Danchez
You can't see him, but dang, he sees you. So that was that was really fun. And every kid, they could probably be pretty older and be convinced that it was actually saying it was pretty funny.
00:28:06
Danchez
But that is probably the most futuristic tech that's like work smoothly, reliably, just about every time that still blows my mind every time I use the the video and voice voice tech.
00:28:11
Travis
Yep.
00:28:15
Travis
Yep.
00:28:19
Danchez
I haven't really figured out how to use it for marketing. Stuff around the home, fixing things, solving computer problems, but like every time you need to show somebody something like you would an expert, if you needed to show them like, hey, this is what I'm dealing with, then it's it's pretty helpful.
00:28:23
Travis
Uh-huh. That's great. Marketing.
00:28:35
Danchez
Otherwise, I think that's probably the main takeaway is like if you're troubleshooting something in a software or on your computer and you're getting an error message, you could always copy and paste it, but to take a screenshot of it,
00:28:39
Travis
Yeah.
00:28:44
Travis
Right.
00:28:46
Danchez
You can't I wish you could just share your screen like a video of your screen and it can walk you through I guess pretty soon It'll just like do it for you since it can control your screen But pretty soon all of our troubleshooting and all our our tech support will just come from AI and it'll be Wonderful because it'll be super patient.
00:28:49
Travis
Right.
00:29:03
Danchez
It'll be very kind. It'll show up immediately It'll be like it'll be great
00:29:10
Danchez
So that's the only use case like I can think for for that, but I'm sure more are coming.
00:29:11
Travis
love it
00:29:15
Travis
I just had jokes in my mind about meeting with your head of marketing and you're like, Hey, is her face, uh, unsatisfied with my feedback or yeah, she seems very angry.
00:29:30
Travis
As they're listening to me talking to open. a
00:29:35
Danchez
That will be a thing is it's recording everybody's faces and stuff. It'll be like, what was the emotional state of the team? How do you think they feel? chat gbt Well, Donna was not happy.
00:29:43
Travis
Hey, that'll be, that'll be good for those leaders who are, for those leaders that are a little bit unaware.
00:29:51
Danchez
It's probably because you told her she was slow.
00:29:54
Travis
Yeah.
00:29:54
Danchez
Yeah.
00:29:54
Travis
they they They lack emotional intelligence. So they had no idea that their pitch actually went terrible and no one's bought it. And even though the CEO was like, I think everyone's on board.
00:30:05
Danchez
Well, great. Maybe it could all help. ah We'll all have AI coaches and that I am looking forward to that. Like having an AI coach that's patient yet challenges you, but like just enough.
00:30:13
Travis
Totally.
00:30:15
Danchez
Have you been brave enough to ask chat GPT to roast you based on what it knows about you?
00:30:20
Travis
No, but that's funny.
00:30:21
Danchez
I haven't done it and I'm scared. I'm like, no, cause it can be brutally mean if you want it, if you ask it to be.
00:30:27
Travis
Oh man. No, I haven't done that. I'm scared.
00:30:31
Danchez
Yeah, I'm scared.
00:30:31
Travis
It'll be like, you're a, you're a want yourpreneur in hopes of gains through crypto that will never happen. Cause you're going to get the rug pulled out from under you because you're emotionally tied to all your investments.
00:30:42
Travis
I'm like, okay.
00:30:45
Danchez
and Stop it.
00:30:46
Travis
Stop.
00:30:46
Danchez
Leave me alone. Someday. But I like how chat GPT and all the A's are pretty, pretty nice and encouraging. I'm like, yes, if we could all have a coach and you could kind of do this if you prompt it yourself to do us, but if it was proactive, telling you based on meetings you've had and emails you've sent and the work that you're doing, if it was actively coaching you, like we're all going to have an executive coach, world-class executive coach in our pocket.
00:31:02
Travis
Yeah.
00:31:09
Danchez
And that's going to be awesome. Imagine we're all gonna have personal trainers for our gym workout and routines that have all our vitals and stats medical stuff Shot color Okay, oh The theoreticals but
00:31:14
Travis
I love that. And you can wear a bracelet where it shocks you to hold you accountable to get out of bed. It's literally locked on your wrist. You can't take it off without a code.
00:31:33
Danchez
I think the important takeaway is this whole world is being invented right now.
00:31:39
Travis
Yeah.
00:31:39
Danchez
It is not defined. It is not going to be determined by like even the big tech companies.
00:31:41
Travis
Yeah.
00:31:45
Danchez
like you get We all get to define this together, and I think it's important for marketers to actually lead the change.
00:31:45
Travis
Right.
00:31:49
Travis
Right.
00:31:51
Danchez
We are the first ones in the organization to heavily use AI and while IT might come in and kind of like put some thinking and rightly so some procurement some thinking about how to leverage it for the whole organization the way it's beneficial for the whole organization.
00:31:55
Travis
Right.
00:32:06
Danchez
I i strongly believe that marketing as the ah ah the department gets to be the one to champion and set the standard for what this is going to be for the organization.
00:32:12
Travis
Yep.
00:32:14
Danchez
And we as marketers need to be the leaders that paint the future of how this is going to be awesome and then help the other departments catch on because like this is going to impact finance. This is definitely going to impact HR.
00:32:25
Danchez
It's obviously it's going to impact IT t but like sales, everything's going to be impacted by it and marketing gets to be the front runner showcasing how it is. So do you want to be the pessimistic one showing how it doesn't work or do you want to lean into it, figure it out while it's still in this like goofy middle ground.
00:32:34
Travis
yeah
00:32:41
Danchez
where there's still a lot of manual work that has to come around it. And we're transitioning from just prompting to actually using agents over the next year or two.
00:32:45
Travis
ye Yep.
00:32:51
Travis
Yep.
00:32:51
Danchez
Lead the change in like that old Gandhi quote, be the change you want to see.
00:32:59
Danchez
Super fluffy for the leadership quotes this morning. But honestly, I felt like it needed to be said because
00:33:04
Travis
Yeah.
00:33:06
Danchez
I find myself leaning towards the pessimistic and the, the sensational headlines all the time, like falling bait to them.
00:33:07
Travis
Hmm.
00:33:12
Danchez
And I'm like, no, like this morning I was like, Nope, I'm going to stay in the optimistic team and I'm going to keep pushing this thing because if I don't, then we won't get the thing that we want. And so I'm like, Nope, I'm going to freaking fight for the thing that I want to see.
00:33:22
Travis
It's good. It's good.
00:33:27
Travis
I'm optimistic, I have been, and I have pulled people from that pessimist side over to the optimist side where they have messaged me multiple times, apologizing for how negative have been against AI. because they're It just felt violating that it wasn't genuinely coming from a human, but now they've been like, I understand the power and that it is good for humanity, it's good for workflows, it's good for copywriting and script writing, and and I use it all the time now. so there you People can be adapted to to what AI is bringing.
00:34:02
Danchez
But I was gonna close right here, but I was just thinking, I'm like, the thing the thing that's hard, and the reason why change is hard is because we have to replace the value we were bringing, which was busy work a lot of times.
00:34:12
Travis
Wow.
00:34:12
Danchez
And necessary, we had to do a lot of busy work in order to get things done. But if that goes away, then what value do we bring now?
00:34:18
Travis
Right.
00:34:18
Danchez
Right. It's the harder work. Creative work is harder work. Cause if you can't put, if you're not busy doing all the little nitty gritty work, which just takes time, then you actually have to buckle down and do the real, real work.
00:34:29
Danchez
So what is that? Like I have to go back all every single team member. If like, if you didn't have to do 80% of all the busy work, what would you do? How would you fill that time? And it can't be vacation.
00:34:39
Travis
Wow.
00:34:42
Danchez
You have to find new way to add value.
00:34:44
Travis
It's good.
00:34:46
Danchez
And if you're a leader. Thinking about this right now. I think this is this it's it's not just your job You should be thinking about this for every one of your reports if 80% of their workload was gone because it got automated over the next two years How can that person now add value?
00:35:00
Travis
It's good.
00:35:02
Danchez
That's what you need to be asking them about and having conversations about now because and try to find what they're passionate about, how they can add, what they've been wanting to do, but i haven't been able to do, well, start getting them thinking about even probably working on it now.
00:35:11
Travis
Yep.
00:35:15
Travis
yeah
00:35:15
Danchez
and Unfortunately, there are people who like to just do rote things. So I'm sure we'll find new rote things for them to do that AI still can't do for some reason. I don't know what to do about the people who just like to literally do the same thing over and over again and they're calling it good.
00:35:29
Danchez
Those people are probably gonna be hurt the most by this change, but we'll figure it out.
00:35:35
Travis
solid
00:35:37
Danchez
Thanks for joining us. One final announcement is that I finally got a speaking slot at Social Media Marketing World coming up this March. So if you want to see me speak on AI, it's actually just an AMA. And I'm co-hosting it with Michael Stelsner, which is very fun. i think i was like probably I think they had one slot open, and then I kind of made it into the last slot as co-presenting with Michael Stelsner, which is going to be awesome. So if you've been listening to this and you want to meet in person,
00:36:07
Danchez
Come to social media marketing world. I'm going to be there. host, I'll be at a booth, uh, for the AI business society where I'm doing a lot of training right now and I'll be speaking. So come, I'll be putting a link in the description.
00:36:19
Danchez
I know add, but honestly, if you want to meet in person, if you want to go to a conference where like half the content almost is about AI, even though it's called social media marketing world, this is probably the leading AI marketing conference that I've seen out there right now.
00:36:33
Danchez
So come join me.
00:36:34
Travis
Nice.