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Your Personalized AI Is Now a Competitive Moat
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In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez explore how recent AI updates are reshaping the marketing landscape. From ChatGPT’s groundbreaking memory feature to MidJourney’s personalization overhaul, they unpack how these tools are quietly becoming your most valuable marketing employees. The brothers also dive into a viral post about AI detection tools ruining writers' creativity, break down poll results on AI automation priorities, and uncover the sleeper-hit analytics platform every marketer should know.
My Favorite AI Tools
- ChatGPT - https://openai.com/
- High Level Marketing Platform - https://danchez.com/highlevel
- AI Podcasting Tools - https://danchez.com/podtools
- n8n AI Automation Platform - https://danchez.com/n8n
Resources Mentioned
- MidJourney V7 – https://www.midjourney.com/
- Microsoft Clarity (Free Analytics Tool) – https://clarity.microsoft.com/
- Sora (for AI images) – https://sora.com/
- Google ImageFX – https://labs.google/fx/tools/image-fx
- ZeroGPT (AI Detector) – https://www.zerogpt.com/
Timestamps
- 00:00 – The Sam Altman Tease & ChatGPT’s New Memory Feature
- 04:00 – ChatGPT as a Trained AI Employee: Pros & Pitfalls
- 09:00 – Personal AI Accounts as Career Assets
- 14:00 – MidJourney V7: A Personalized Visual AI Model
- 20:00 – Microsoft Clarity: The Hidden Gem in AI Analytics
- 26:00 – LinkedIn Poll: What Marketers Want to Automate Most
- 29:00 – Project Management Blind Spots & the Need for AI Help
- 35:00 – Viral Post: Are AI Detection Tools Ruining Writers?
- 38:00 – Shopify’s Hiring Policy & the Inevitable AI Shift
- 41:00 – Teaser: What AI Can’t Replace (Yet)
Recommended
Transcript
Introduction to 'Bop Rose' and AI in Marketing
00:00:01
Danchez
Welcome back to Bop Rose, a series of the AI-driven marketer where we separate the help from all the AI hype circulating around on the internet. I'm Dan Sanchez, and I'm joined by my brother, Travis Sanchez.
00:00:12
Travis
What's good?
00:00:12
Danchez
And we're going to be covering the news, a poll, and a viral post to help you keep up to date with AI in marketing. So let's dive into it.
ChatGPT's Memory Feature Rollout
00:00:23
Danchez
The first one we have on the list of news just broke yesterday afternoon. And it's funny because I was anticipating the news because Sam Altman posted about it in the morning saying he couldn't sleep the night before. And that happens every once in a while when he has something that he's just really, really excited. So I was like, oh, crap.
00:00:42
Danchez
What the heck is he going to share? they came out a little bit later that the new feature they're are launching within ChatGPT is the ability for ChatGPT not to just depend on memory or what you give in the account level instructions.
00:00:59
Danchez
It can now remember all previous conversations you've had with ChatGPT.
00:01:03
Travis
Wild.
00:01:07
Travis
That's wild. Wild.
00:01:08
Danchez
To me, I was like, you lost sleep over that? and But the more I thought about it, I was like, that's actually kind of big news. And part of me is wondering, like, did they also increase their context window to be able to handle that much information? How does that work exactly?
00:01:23
Danchez
It's rolling out to pro users right away and it's kind of slowly rolling out to plus users. It should be coming anytime, but there will be a notification that pops up into your account when you see it and it'll start telling you.
00:01:34
Danchez
You can turn it. you it It's on by default, but you can turn it off. It doesn't have to do that. I imagine for a lot of people, it's going to be kind of creepy, but I'm actually looking forward to this.
00:01:45
Danchez
what What was your reaction? Were you like kind of creeped out by it or were you like, dang, gang changer?
00:01:50
Travis
Oh, game changer for sure. Because there are things that I tell it to manually remember, and I can see it updating and in the memory. I'm like, Hey, remember this. I really want you to know that this is my position, my outlook, my direction. So that later when I reference it, it can bring it up. But if they can reference every conversation that I've had in the past,
00:02:09
Travis
Well, it's good, but there's sometimes even yesterday I had to say, hey, build this thing for me. And it started using past conversations or things in my memory. I'm like, whoa, whoaa't I don't need you to put that in there.
00:02:22
Travis
I didn't even bring up that I needed you to mention you know marketing in this case of building something.
00:02:23
Danchez
Yeah.
00:02:28
Travis
I was doing it for somebody else and then it started putting my story in there. So I did have to tell it to don't include those things, which... Maybe people will be annoyed of that, having to ask it to exclude information it thinks you want in there.
00:02:42
Danchez
It's funny in interacting with ChatGPT, and I think this is, we even mentioned this in the last episode, like you go over to Gemini and you start talking to It's the leading model in blind tests right now. Gemini 2.5 Pro or whatever.
00:02:55
Danchez
But you go over to it and you use it, you're like, eh, it doesn't hit as much as ChatGPT.
00:02:58
Travis
No.
00:02:59
Danchez
But it's mainly because we've customized our ChatGPT accounts.
00:03:02
Travis
Uh-huh.
00:03:02
Danchez
not We've intentionally stuck some stuff in there, and then it's just picking up stuff about us over time automatically. I don't even remember getting it. but because of those things, it just feels better than something like Gemini.
00:03:18
Danchez
Now, if you do a blind test side by side and you're comparing and voting, which is how these other sites rank models, you know, Gemini 2.5 pros on the top.
00:03:28
Danchez
But I'm like, dang, with this, I think the reason why Sam Altman is so excited about this because he knows the retention is going to get way better. It's like, it so even if Google comes and like outdoes them in a dramatic way, by the time this has been working for a while and it gets smarter and it can remember it more accurately and apply it, it's going to be really, really, really hard to switch.
00:03:49
Travis
right
00:03:51
Danchez
So it's a smart move.
AI as an Employee: Learning and Memory
00:03:54
Danchez
What does this mean for marketing? That's kind of the question I have to ask because this is the AI driven marketer. What do you think some of the implications are going to be for that?
00:04:05
Travis
I think speed of use, especially for people that are working at the same company, company creating campaigns, creating messaging, hopefully soon creating a lot more visuals if it has a decent memory and can remember past campaigns or past visuals, it's not going to ask what font to use. It's not going to ask what color palette it is already going to know.
00:04:28
Travis
If you're talking about this section of donations or this product lineup, it will remember that that product lineup uses shades of green and yellows, and it will just push that without even having to be told. So That's probably the benefit as we move further into that memory space, especially for marketers, because who wants to tell it every time the hex codes and the sentence you know structures that you need it to to to use because the CEO really wants it to sound a certain way.
00:05:05
Danchez
I think companies are right in implying that AI, you need to treat AI like an employee. And we're talking about AI employees now because I think this will become more and more of a reality. Because im even even even as I'm thinking about the implications of it, I'm thinking back to like, where else has this happened?
00:05:20
Danchez
Oh, it's kind of like having an employee that's been trained on all your stuff. Because we've all had that experience as like marketing director, as each of us as marketing directors, where we're like, we have that employee that's been with us for a few years.
00:05:32
Travis
Uh-huh.
00:05:32
Danchez
And, you know, and they just, they just, quote unquote, get us, you know, so you can give them something and trust that it's going to happen the way you know, it needs to happen.
00:05:36
Travis
Right.
00:05:40
Danchez
You're like, here, go do this thing. And they're like, yes, sir. And then they go and they execute it. And you know, you don't have to give them context or anything because they remember all this stuff from the past.
00:05:47
Travis
Right. Right.
00:05:49
Danchez
They're well-trained. They understand your philosophy. They know what you want. And that's how ChatGPT is going to be with this like super hyper memory thing going on now.
00:05:57
Travis
right
00:05:57
Danchez
It's going to be like an employee that you can just trust now because it remembers all the stuff. You don't have to re-explain things.
00:06:04
Travis
Wow.
00:06:06
Danchez
I think there will be some problems on the way there. Like my biggest fear is like, and this is what happens when you just mentioned It's like, it remember it pulled from memories that you're like, I didn't need that memory pulled into this.
00:06:17
Travis
Right, right.
00:06:18
Danchez
It has these like little hall hallucinations with what it remembers, which is funny. so Humans do the same thing. It's not knock AI too hard, but, but like, that's going to be a problem.
00:06:25
Travis
Oh, it's true. It's true.
00:06:29
Travis
Oops.
00:06:30
Danchez
Like where it's going to remember the wrong things at the wrong time.
00:06:32
Travis
Uh-huh. You're like, I remember that differently, chat.
00:06:35
Danchez
yeah or or Or sometimes like I have conversations at ChatGPT where I'm like, okay, we're doing this. Oh no, game change of plans. Boss changed his mind. We're going to be actually running in this direction now. Oh, hold on. One last change. I got some new feedback. So the campaign is actually going to be structured like this now.
00:06:52
Danchez
But now it has three sets of campaign structures. So which one is it going to remember? And can it remember the whole context of the last thing we talked about? Or maybe you end up making the final decision to move back to the first thing.
00:07:02
Danchez
You even mentioned it in the chat, but does it know to go back to the first one now? It's not just the last one necessarily.
00:07:06
Travis
right
00:07:07
Danchez
you know what I'm saying? Of course, people have problems with that too. Hence, miscommunications happen even when they're properly communicated. But ChatGPT will run that same problem. I'm sure eventually it'll get smart enough and have a large enough context window that are literally like, remember all of your conversations always, and be able to pull the right thing every time.
00:07:30
Travis
The benefit of chat though, the benefit of chat or AI and in in general, you get immediate feedback from it. It doesn't just give you a one-liner. Yep. Got it, boss.
00:07:30
Danchez
It'll probably do it more accurately human in the future.
00:07:42
Travis
Totally understand. Cause as humans, we give those one-liners. Yep. Oh, I I'm, I'm picking up what you're throwing down. I know exactly what you're talking about.
00:07:51
Danchez
Yeah.
00:07:51
Travis
You go back and make the illustration, you bring it back. and the boss is like, that is not even close. I was talking about the last campaign. When you ask chat, the the thing it spits out within three seconds, you go, Oh no, that's not, that's not what I was talking about.
00:08:04
Travis
So unless you're a good leader and you're able to say, okay, now regurgitate what you're picking up from me, communicate back to me what you heard, which most people don't do because often CEOs like to operate in speed and they don't want to repeat themselves.
00:08:18
Danchez
Yeah.
00:08:18
Travis
Uh,
00:08:21
Travis
their self-assurance convinces them that they communicated it perfectly the
00:08:22
Danchez
i
Personalized AI Accounts
00:08:25
Travis
first time.
00:08:27
Danchez
I did think yesterday.
00:08:28
Travis
Oh, sorry.
00:08:30
Travis
Anyone else experienced that?
00:08:30
Danchez
I did think yesterday.
00:08:31
Danchez
Yeah, yeah, yeah.
00:08:33
Danchez
I did think yesterday that there are some cases where you might want to have it turned off, especially if you run an agency and you have multiple clients because you don't want cross-contamination between clients. They might have different ways of styles of doing things. So that'll be frustrating.
00:08:48
Danchez
But at the same time, I'm like, even if I had an agency, I feel like this whole thing of having an AI that's trained in your style and what you want and the way you want it almost makes me wonder if I need two accounts now.
00:09:01
Travis
That's what I was wondering. I was just going to say, then you got multiple chat accounts.
00:09:04
Danchez
You got to have two different chat GPT accounts, which I'm like, for like, just open a team's account and they're $25 a piece.
00:09:05
Travis
Yeah.
00:09:10
Danchez
And then you can toggle between them, like whatever. So you pay $50 a month.
00:09:12
Travis
Right.
00:09:13
Danchez
If you're an agency, no brainer, worth it
00:09:15
Travis
Worth it.
00:09:16
Danchez
A hundred percent.
00:09:16
Travis
Yeah. Yeah.
00:09:19
Danchez
And maybe one's a pro account. One's not, I don't know. Like, like I think there's, that's the easy workaround. Just have two accounts. Yeah. And I also thought like I have, I actually have two chat GPT accounts.
00:09:29
Danchez
I have my one for a social media examiner, which is important because we publish custom GPTs as a social media examiner and it needs to be their name on it. Not my name. I have my personal account. One's more honed than the other. So I only use my, I generally just use my personal account for a lot of the work that I'm actually doing for a social media examiner because it's just more finely tuned and that will become more and more true.
00:09:51
Travis
wow
00:09:52
Danchez
to where wonder if this will happen with other marketers where you have your personal chat GPD account that you've carried from job to job. And it's like the reason why people hire you is not because you can fit as a cog into the machine, but oftentimes, especially as a marketing director, it's because you have past expertise. You have past experience that you're bringing into the new job, some fresh blood, you know, they say, almost wonder if like, yeah, but now I'm carrying my chat GPD account almost has a worth in itself.
00:10:18
Travis
It's funny you mentioned that because as I left my last organization, I had my chat GBT account on my work email and trying to switch emails inside of open AI is not easy. Like I couldn't do it.
00:10:35
Travis
I had to start an entirely new account and I felt like I lost something that I valued.
00:10:35
Danchez
Yeah, they don't allow it. Hmm.
00:10:43
Travis
And I tried to download as much of the memory from the last thing because I had access and I tried to switch it over, but it lost that history.
00:10:47
Danchez
Yeah.
00:10:50
Travis
And that was before it upgraded the memory like you're talking about and remembering past accounts.
00:10:52
Danchez
The memory.
00:10:55
Travis
Can you imagine building this, I wouldn't say relationship, but this information with chat for over a year or two years and then you lose your account?
00:11:02
Danchez
Yeah. Yeah.
00:11:05
Travis
You'd be like, what? That was two years of work that I just lost.
00:11:11
Danchez
it's almost like it it made me think of like your rpg games where you build up a character you know and it takes a lot of time to hone in a character i've actually never played like world of warcraft or diablo or anything where you do this kind of stuff but i've played enough like nintendo games i have played enough nintendo games and stuff to know kind of what that feels like when you build up a character and increase its xp and it's it's magic power and blah blah blah you collect a bunch of different tools and
00:11:17
Travis
well
00:11:22
Travis
Or Dungeons and Dragons.
00:11:35
Travis
Right.
00:11:36
Danchez
I'm like, it's kind of like that where you have like this thing that's got honed and you can lose it. And if you lost it, access to that account, it would be detrimental.
00:11:42
Travis
It's gone. Yeah.
00:11:43
Danchez
I've heard people say like in the future, they won't, pee jobs just won't hire you for you. They'll hire for you and your AI agents, like your team that you bring with you. And I didn't really, was like, well, whatever.
00:11:53
Travis
Right.
00:11:55
Danchez
They can just build their own army of AI agents. Like why, why would me and my team of AI agents make a difference? I'm like, this is why. Now it makes sense. I'm like, well, yeah, but they have the history of all the processing you've done.
00:12:08
Danchez
Even if somebody might be able to take all my blog posts and all my LinkedIn posts and go and try to train train a Danchez GPT, it'll be good at that, but it won't be the same as having all the raw material that I processed to get to all the stuff that came out over LinkedIn.
00:12:15
Travis
ahha
00:12:22
Travis
right
00:12:22
Danchez
I'm like, oh my gosh. Yeah, that'll be a thing. Holy freaking cow. Something to start thinking about why it's, or this this is a whole new reason of why it's important to use AI early is because you're building a history of not only a skill, I thought it was just a skill set. It's actually a history and dialogue of processing for years that will actually eventually influence the the the chat.
00:12:45
Travis
wow
00:12:47
Danchez
I'm actually just realizing this as I'm externally processing. I'm like, oh crap.
00:12:51
Danchez
And that's why we have this show.
00:12:54
Danchez
so Part of me has actually thought about like changing this to like AI marketing therapy sessions. I'm like, that could be fun.
00:13:03
Danchez
For all the other marketers listening to this being like, oh crap, oh yeah. Like externally processing through some, like the implications of AIs, our worlds, everybody, all marketers' worlds are changing dramatically right now.
00:13:07
Travis
Oh.
00:13:17
Danchez
And if you haven't realized it yet, it has been changing and you just weren't paying attention. But if you're listening to this show, then you're obviously paying attention.
00:13:25
Travis
yeah Wow. Well, go therapy.
00:13:28
Danchez
So go ahead.
00:13:31
Travis
No, I was just thinking if you change the nature of the show, dumb it's a deep rabbit hole.
00:13:40
Danchez
Welcome back to Marketing Therapy, where we talk about how ChatGPT can help you process your emotions.
00:13:48
Danchez
Anyway, moving on to the news. Another tool that's actually, that's why I paired this together, because this was another instance, a new tool that came out probably two weeks ago, maybe just within the last seven, 10 days or so.
AI Customization and Privacy
00:14:00
Danchez
MidJourney had a big update to their tool, too.
00:14:02
Travis
Oh, I didn't know that
00:14:04
Danchez
because they were stuck on version six for a long time. It came out in December of 2023, December 20th, 2023, MidJourney launch V6.
00:14:10
Travis
Wow.
00:14:15
Danchez
and As of the date recording, you know, it's it's May 2025. twenty twenty five So it's been like over a year, no update to MidJourney. was the leading image model. And ChatGPG just came out with its thing, you know, its a new image model and is kind of like, honestly, just throwing some shade at MidJourney because it's gotten a lot better than MidJourney now.
00:14:32
Travis
Right.
00:14:32
Danchez
But Mid Journey came out with V7 and I still have my active subscription. I canceled my subscription, but I only had just renewed the annual contracts. have pretty much a whole nother almost a year with it. so I went in to check it out and I realized v seven is different. It's not just an update. Like you can't even use V seven unless you give it some data to train on. So it's personalized to you.
00:14:53
Danchez
You could turn that personalization off, but you actually like, they force you to go in the way mid journey does personalization is they just have you do. They help. They do like a image rating. They give you two random mid journey images. So like, which one's better? And you pick one and you pick one or you pass, tickpa pick, pass, pick, pick, pick, pass.
00:15:12
Danchez
And you have to do at least 200 of these.
00:15:15
Travis
Wow.
00:15:16
Danchez
But it brought up another that it's kind of like this chat GPT personalization thing. My mid journey account might be different will be different than your mid journey account, because the way I've used it before, the way I've rated things before will be different and I'll have a different feel and a different style.
00:15:29
Travis
Yeah.
00:15:31
Travis
Wow. The way that was the skill that you bring inside of it, the aesthetic understanding.
00:15:38
Danchez
that can't be replicated easily because of over time. And right now it's just clicking it, but you can imagine over time, it'll start to build a whole different sense of you that becomes a competitive advantage as an AI marketer because you have this trained mid journey account.
00:15:47
Travis
Right.
00:15:52
Danchez
And I'm like, I might just charge for access to my version of mid journey account, or you have to come through me to get these better renderings because I have a different style.
00:15:58
Travis
right
00:15:59
Danchez
You need to take on it that you can't replicate. You can't just steal my prompt because it doesn't have the training data.
00:16:04
Travis
while
00:16:07
Danchez
kind of extending out this conversation on this whole personalization thing and why it's going to matter to marketers, their careers, their companies and their businesses. i almost wonder if we get to a point where companies start demanding you use their tools so that their tools get the learning and your personal ones don't.
00:16:21
Danchez
But how are they?
00:16:21
Travis
How does that work though, from a visual standpoint? Cause I'm even thinking the studio in Japan, that AI copy that can never remember the name.
00:16:30
Danchez
Ghibli.
00:16:31
Travis
Yeah. Ghibli studio.
00:16:33
Danchez
Or Ghibli or something like that, yeah.
00:16:33
Travis
They just, yeah, they were just able to copy that artwork instantly. So even if someone has built a portfolio of style inside of mid journey, couldn't it just so easily be replicated because it's visual
00:16:46
Danchez
Could be right, though.
00:16:49
Danchez
Maybe. I don't know. I'm kind of theorizing here on what the implications of this will be.
00:16:56
Danchez
i imagine... Like on the chat GPT side, I'll just be more productive because you'll be able to get this stuff done the way you know it needs to get done faster. And I imagine that will carry over to mid journey as well.
00:17:06
Danchez
But mid journey is just a standalone tool compared to chat GPT, which can do image generation video and a lot of other things, which is why it's the big tool because it can do so much stuff across so many different ways of working.
00:17:16
Travis
Really.
00:17:20
Danchez
but I think this is going to maybe mid journey, saw the writing on the wall too, that this personalization thing is what's going to help people stick to the thing better. And I think that will matter.
00:17:31
Danchez
actually don't think the V7 update, it's not as good as ChatGPT's.
00:17:35
Travis
really
00:17:35
Danchez
It's still mid-journey. So like mid-journey has this edge when it comes to style, you know, but it's prompted here. It's better, but still not nearly as good. Actually, I really still like using Google's image effects just because it has a really good prompted here. It's like if you say it, it will do it.
00:17:52
Travis
Well,
00:17:53
Danchez
because in chat GPTs is so freaking slow. Sometimes you're like, give me one image at a time it takes forever to render. If I know what I want and I know Google image effects can hit it, then I'm just giving it to Google image effects to knock me out for real quick.
00:17:59
Travis
it is very slow.
00:18:04
Danchez
And I pick one.
00:18:06
Travis
Yeah, when it creates four, it's really nice because then you know what direction it's heading versus waiting for a long time.
00:18:14
Danchez
You know what I discovered? And this is a little tip someone told me and I was like, how did I not know this? But you can actually generate two at a time with chat GPT, but you don't do it in chat GPT.
00:18:22
Travis
Really?
00:18:24
Danchez
You have to do it over in Sora.
00:18:28
Danchez
Sora.com, the place where you generate videos and we all gave up on it because it sucked so much.
00:18:29
Travis
Huh.
00:18:34
Danchez
I tried it again yesterday. I'm like, man, you suck so much. So we're like you were just you were the most horrible video generating tool ever because it's so bad at sticking to your prompt. This is garbage, but they baked this new image generator right into Sora and it does have a little toggle where you can generate two images at a time.
00:18:51
Danchez
So if you want to speed it up and generate two instead of just one, of course, you could have just opened up two different chat windows and had it processed both at the same time.
00:18:54
Travis
No, that's good to know.
00:18:59
Danchez
So you could have done that with chat too.
00:18:59
Travis
Wow.
00:19:02
Danchez
And sometimes you need all the context within the chat window in order to really inform the image too, because it's taken all that into consideration. But if you just have a quick prompt and want to knock out too, you can do it over at soar.com too.
00:19:15
Travis
Tips and tricks. You got to know.
00:19:19
Danchez
And the last news is not news. I just couldn't find another piece of news worth bringing up over the last week. but So I wanted to bring up one thing that I discovered recently. So it's news for me, news for me.
AI in Data Analytics: Microsoft Clarity vs Google Analytics
00:19:29
Danchez
that's a tool that is going onto the radar.
00:19:32
Danchez
I feel like, and it's like massive, like massive, but nobody knows about it.
00:19:33
Travis
Well...
00:19:36
Danchez
Hardly anybody talks about it unless you're big into the analytics space, then you know about it. But i've i i a while ago, I came up with these five types of AI marketing, but there's a whole category within the five types. There's there's a co-pilot, which is like your chat GPT. There's content creation, hyper-personalization, conversational marketing, and analytics and forecasting.
00:20:01
Danchez
There's tools for all of those categories and in the spades, but the one that just doesn't have a lot of tools to be able to do well is analytics and forecasting when it comes to AI marketing.
00:20:11
Danchez
except for this one tool that's actually been out for a while. It's free. It's amazing. And it's 100% free.
00:20:18
Travis
Wow.
00:20:21
Danchez
It's called Microsoft Clarity. ever heard of it? Exactly. It's essentially Microsoft's version of Google Analytics. And Copilot, a.k.a. ChatGPT, is baked right into it.
00:20:37
Travis
Really?
00:20:39
Danchez
And it's good. It has access to all the data within that account. So imagine Google Analytics. And I don't mean like the crappy version of Google Analytics we have with G4 now. I mean like the old version of Analytics that everybody loved. Yeah, it feels more like that.
00:20:54
Danchez
It's that. It's free. It's robust. It's really good. It shares a lot more with you because google like Google Analytics used to be actually way better like 10 years ago before they started stripping all the information out of it to keep it more.
00:21:07
Danchez
I don't know. They just didn't want you to know about all the SEO data. So they stripped all that. it's got It's got more of that in there. And you can open up a little sidebar with Copilot. Opens up and you can just talk about your data.
00:21:20
Danchez
You're like, which blog posts are are getting the most traffic? What's common about those blog posts? What do they have in common? Oh, we'll find out. Go and scan them and pull it in and then correlate it with the data.
00:21:31
Travis
Right.
00:21:33
Danchez
What can I, and then you could start asking it strategic questions. What can I do in order to get more traffic to this page? And it'll, it's chat GPT. So like, it'll take the data and start answering.
00:21:43
Danchez
Is it answer is always right? No, because it's only, it's only got the context that it has, but it's a lot of context.
00:21:48
Travis
right
00:21:49
Danchez
Don't you want to have conversations with your data? This is the best AI marketing analytics and analytics tool I've ever seen so far. I've been wanting, I'm like, man, I wish Google would like introduce Gemini to Google analytics.
00:22:01
Danchez
For some reason they haven't, at least that I know of. So Microsoft Clarity, it's a cool tool.
00:22:05
Travis
Look at that.
00:22:06
Danchez
Like it's free. Now I will say the reason why it's free and they say this upfront. So thank you, Microsoft, for just being transparent. The reason why this free is because we want to train our AI on your data.
00:22:19
Danchez
But let's be honest, that's what Google's doing too. They just didn't tell you about it.
00:22:22
Travis
true.
00:22:24
Danchez
and And everybody's trading on your data already. So I'm like, cool. Like, all right.
00:22:31
Travis
There's no difference between
00:22:31
Danchez
But if you're a big company, then obviously it's problematic.
00:22:33
Travis
There's no difference between Hisense, the TV company that sells you dirt cheap, high quality TVs. The reason they're selling you a $250 65 inch Hertz resolution tv is because they're selling your data.
00:22:49
Travis
they're using your data Literally, it's in the description. Because you're buying this TV, they hook you hook up the TV to Wi-Fi. It just uses all of your user data. And it has microphones built in, I'm pretty sure.
00:23:01
Danchez
yeah
00:23:02
Travis
So if you ever buy a Hisense, just know that's what you're signing up for. That's why you're able to buy such a cheap TV and whether that's high quality. Uh-huh.
00:23:10
Danchez
yeah you're buying it at near cost and the revenue models the data on the back end that's really interesting mean
00:23:17
Travis
That has nothing to do with marketing or AI, but you know, just word of the wise. Yeah. This, this looks sweet. I mean, they got heat map session, recording insights. It does pair with Google analytics as well.
00:23:30
Danchez
It does sound. I haven't hooked that up. I need to do that.
00:23:33
Travis
Yeah. It says connect clarity and Google analytics to find out why behind the numbers you see.
00:23:38
Danchez
Dang. I need to do that. I have watched the recordings. They're really funny. because i've never i've never actually I've used heat maps before. I've never actually used recordings, but you can actually like track people as they're scrolling and moving their mouse through your webpage.
00:23:50
Danchez
and You can just watch recording after recording of people hitting a page and just kind of like scrolling through it. You see their mouse move too. You're like, huh. They were really excited about this image.
00:24:01
Danchez
You know, it's it's really interesting. I don't know what to do with that kind of data. I mean, obviously, if you have a landing page that you're really concerned about, then you look at the recordings to find any evidence of what you can do to improve it.
00:24:11
Travis
Where they're drawn, yeah.
00:24:12
Danchez
But otherwise, I don't usually look at data like that. but I highly recommend it. Like this is, this is the game changer I was looking for when it came to AI analytics. I still don't have a tool that does any semblance of forecasting.
00:24:25
Danchez
But forecasting is kind of hard. You need a lot of bank back data to be able to do it. So that's still in the works, but obviously like the whole thing, like when you first heard of AI, you're like, oh man,
Forecasting AI Tools for Marketing
00:24:35
Danchez
that's going to be a big deal for stock trading.
00:24:37
Danchez
I mean, that's what we were thinking about like 15 years ago. Like if only AI can predict what stocks are going to go up and down. Right. But as a marketer, I'm like, man, if only ai could kind of give me a forecast for the next couple of quarters, am i on or am I going to be on or off target based on the current data and the trajectory and everything else that it knows?
00:24:49
Travis
Right. Wow. Uh-uh.
00:24:56
Travis
wow
00:24:57
Danchez
Because it takes a ton of time because leaders ask for the forecast to better budget and manage cash flow and all that kind of stuff. Also, in order to fire you sometimes, right, if you're forecasting doom and gloom, that's why marketers always have to be optimistic. like But it would be nice to have a tool to be able to accelerate that because forecasting is kind of hard. And then being able to justify and come up with the reasons why you believe it's going to go up or down or whatever is difficult.
00:25:23
Danchez
So I'm still looking for a tool that does that. If anybody knows one, like find me on LinkedIn at Dan Sanchez and send me a DM because I still haven't seen a tool that does that.
00:25:28
Travis
Yeah.
00:25:30
Danchez
And I'm still looking for more AI analytics tools because there's not enough.
00:25:35
Danchez
All right, moving on to our poll of the week. I asked my audience over on LinkedIn, and only have less votes on this than usual, 67 votes. I asked, i would the poll states, I would love to learn how to use AI to automate, and then it had options.
00:25:50
Danchez
The first option was repetitive admin tasks. The second option was content distribution. The third option was project management. And the fourth option was reporting. Okay.
00:26:01
Danchez
The poll breakdown ranked repetitive admin tasks number one with 43%. Content distribution is number two at 27%. Close behind that with reporting at 21% and then project management at 9%, which I was a little surprised because project management is one of those things we all need to do better but don't do enough of.
00:26:22
Danchez
So it kind of just goes to the wayside. But repetitive admin tasks was first. what do you think about the results?
00:26:31
Travis
I think it's funny that project management was last. It's the thing that most people struggle with the most. So it's, it's funny that it's last. It's almost like people don't,
00:26:44
Travis
people who took this survey don't actually know that they're bad at project management and that they need to grow in project management. So they're like, Oh, that's fine. I don't need that. psychology yeah that
00:26:53
Danchez
don't need that, yeah.
00:26:55
Travis
That should have been your number one, but you're not even self-aware enough to know that you're not even self-aware enough to know.
00:27:00
Danchez
Bro, everybody thinks they're good at it because they like check off their to-do list.
00:27:04
Travis
Yeah, exactly.
00:27:06
Danchez
Yeah. I'm like, that is not project management.
00:27:10
Travis
It's like, you don't know your blind spots, you know?
00:27:14
Danchez
Yeah. You don't know until you know.
00:27:15
Travis
It's why it's your blind spot.
00:27:18
Danchez
i I honestly didn't really realize the full context of project management until I took a class on it. and so in For my MBA, it was an IT t focus, and one of them was project management. rather than Usually an MBA will study manufacturing as as an operations management from a manufacturing perspective. I didn't get that class because I took an information technology management specialty or something like that. So they did project management, which I'm like, dang, this should...
00:27:45
Danchez
this should be the standard, not the manufacturing crap. Like wait, everybody's doing project management. Only a small portion of people in business are doing manufacturing.
00:27:52
Travis
They're doing it well.
00:27:53
Danchez
I love manufacturing. There's a ton to learn there. Even if you're not in manufacturing, get it. But project management, wait way more widespread. Anyway, I didn't realize it until I went into it. I was like,
00:28:05
Danchez
Project management is an extremely deep subject with all kinds of methods and styles and reasons for why they do what they do. Like it's it's almost a science in how to do project management.
00:28:17
Danchez
It's an art too, but dang, it was way deeper than I ever thought.
00:28:19
Travis
Right.
00:28:21
Danchez
It was the hardest class in my MBA was project management.
00:28:23
Travis
Wow.
00:28:26
Danchez
It hurt. It was so much to learn. And I thought I would have ranked myself high on project management before. And I realized I wasn't very good at it.
00:28:32
Travis
That's what I'm saying. That's why people voted it so low. That's why they voted it so low because they don't know that they don't know that they're terrible at it and that to have it would absolutely send their company or organization to the next level.
00:28:37
Danchez
Yeah. You don't know.
00:28:47
Travis
So I'm like, oh, that's...
00:28:50
Danchez
You know, and and and this isn't a show about project management, but but since we're into the topic, project management, I found that project management can be like, there's a whole Bible called the, like, there's a whole
Project Management Challenges and AI
00:29:00
Danchez
certification called the PMP.
00:29:02
Danchez
There's other certifications. That's kind of like one of the big ones. It is really hard to take. Like my class was prep just so I could go take the test outside of my college.
00:29:06
Travis
Really?
00:29:10
Danchez
And I didn't want to go take it because I'm like, yeah, I'm to have to study way more. This class was hard. I'm not going to become PMP certified. Screw that. Like, I'm going to fail that test because it's so hard.
00:29:19
Travis
Really?
00:29:20
Danchez
Yeah. It's really hard. But I'm like, at the same time, if you think about it, the reason why there's like a Bible manual for this thing is because think about if you had to project management, project manage, like the building of a skyscraper.
00:29:34
Danchez
Think about the checks and balances. Think about that scope doc. Think about the Gantt chart you have to make for a freaking skyscraper. It's kind of a big project.
00:29:43
Travis
I mean, haven't we all thought it? You've seen the construction site of a skyscraper.
00:29:47
Danchez
You're like, who the heck manages that project?
00:29:49
Travis
They have a tiny.
00:29:50
Danchez
It makes my campaigns look like nothing.
00:29:53
Travis
They have a tiny plot of land where they're able to store the material that that and they need for that week or that month. And you know that there's new material needing to be ordered and taken care of and different people that need to be hired.
00:30:04
Travis
It's like, whoa.
00:30:04
Danchez
All the specialties have to come in delay at the right time in the right place in the right order.
00:30:08
Travis
yeah Oh, uh-huh.
00:30:11
Travis
Oh, man.
00:30:11
Danchez
And then if you get it in the wrong order, you have to undo the things, which is more painful.
00:30:13
Travis
And time is money.
00:30:14
Danchez
Yeah.
00:30:14
Travis
So if you don't get it laid out exactly the way you said in the timeframe, you said you were going to do it.
00:30:18
Travis
How much more does it cost? Wolf? No.
00:30:20
Danchez
So therefore project management is a huge, I'm like, that's why there's a Bible on it because some projects are like that.
00:30:22
Travis
Okay. Wow.
00:30:26
Travis
Wow.
00:30:27
Danchez
Now I find that project, mean a lot of the cool things about project management, it's like to the 80, 20, like 20% can do 80% and you only need the 80% if you're building skyscrapers, but for marketing campaigns and most marketing jobs and like, there's actually probably just like a handful of key components out of project management land that are like really helpful.
00:30:44
Travis
In my nine years of my last organization, not one time did we have a strategic meeting about how we're going to be more successful project managers. Like that never came up because I feel like everyone has a general sense of what they think project management means. So, oh man.
00:31:01
Danchez
It only becomes even more apparent when you implement a sauna or a tool, but nobody's been trained on project management.
00:31:09
Travis
but Yeah. And everyone's using the tool differently.
00:31:10
Danchez
Yet these tools are literally designed off the models.
00:31:13
Danchez
why Asana is so flexible because it is just just kind of like, we can do all the project management styles, but you still have to to figure out which how you use them. I love Asana and Basecamp and all the other ones, but like every department works a little bit differently too.
00:31:26
Danchez
And they're all kind of using some funneled project management style together. Anyway, it'll be nice when AI actually does a lot of that stuff for you and literally just actively manages up you.
00:31:30
Travis
not Exactly.
00:31:37
Danchez
And it's kind of like the project manager on your team be like, hey, did you finish this task? Where are we at on this one? Okay, I'll go and update everybody else and make sure the scope documents change, the Gantt charts moved, and we can go look at it together.
00:31:43
Travis
Right. Right.
00:31:47
Danchez
And all I'll be the one reporting back to you in team meetings on the status of the projects.
00:31:47
Travis
Right.
00:31:52
Danchez
and advising you on whether we need to crash the timeline here a little bit in order to speed things up or now our new projected forecast completion date of the campaign is now x because suzy's still working on this part of it but she just reported to me and yesterday that she can probably catch up this part you know like that all the tasks that a project manager does like ai is probably going to be doing that in the future big opportunity so fun little rabbit hole we did on project management
00:32:07
Travis
Right.
00:32:18
Danchez
i I thought content distribution would be up higher than it was. I thought it'd be number one.
00:32:22
Travis
Yeah.
00:32:23
Danchez
i was I guess I'm not super surprised that repetitive admin tasks are on there because that's like what everybody wants to get rid of.
00:32:30
Danchez
But content distribution is easier. I think some of the repetitive admin tasks can be like anything versus content distribution to me. Maybe it's because I've already solved that for myself with AI. I'm like, this should be on everyone's list because this is solvable versus the repetitive admin tasks is just kind of like an ambiguous one that I'm like, I don't know.
00:32:48
Danchez
Some of them, some of them not. I'll have to figure out them all. But now I'm like, as an AI content marketer, I'm like, this is now what I'm going to be making content about because this is what people want to learn.
00:32:55
Travis
Yeah.
00:32:56
Danchez
But I do have to figure out what what repetitive admin tasks people are running into to try to figure out how AI can fix it.
00:33:02
Travis
Right.
00:33:03
Travis
My thoughts exactly on the content distribution. I thought it would have been higher, but we're more, I guess, I don't know, content creators and content distributors.
00:33:15
Danchez
But most of the people on my LinkedIn are too, hence they're on LinkedIn.
00:33:17
Travis
Yeah, that's what I was wondering.
00:33:19
Danchez
So. So if we probably sent this to a more general audience, repetitive admin tasks would probably even be higher.
00:33:27
Danchez
And project management would probably be lower.
00:33:29
Travis
but We've just been
00:33:33
Travis
educated by the system to just be like, I just, ai is going to be good for one thing, laundry and dishes. and Just repetitive tasks I have to do every week.
00:33:43
Danchez
I saw a post on LinkedIn the other day. he's and the post was like, I will pay an ungodly amount of money for an AI robot that can just like do my laundry, clean my house, and cook my meals.
00:33:57
Travis
Uh-huh.
00:33:58
Danchez
I went and read all the comments. And then I put the snarky comment like, bro, I quote, I would pay an ungodly amount of money. And I'm like, just hire a human.
00:34:11
Danchez
I'm like, why are you waiting for a robot, bro? People do this as a living.
00:34:14
Travis
Yeah,
00:34:16
Danchez
But of course, he was just speaking in hyperbole. like
00:34:19
Travis
yeah. Yeah.
00:34:20
Danchez
if he would If he had enough money to pay for it, like obviously you could hire a human to do that kind of stuff.
00:34:24
Travis
yeah And they do for those that can afford it. Yeah.
00:34:28
Danchez
Oh yeah, I would.
00:34:29
Travis
Same.
00:34:29
Danchez
Can't yet, maybe someday.
00:34:32
Danchez
Viral post of the week was a fun post on LinkedIn about...
AI Detection Tools Controversy
00:34:38
Danchez
AI copywriting from Abigail Monroe.
00:34:43
Danchez
Let's see, how far did it get? Oh, 564 comments, 171 reposts, 2000 likes. this is This is very viral for LinkedIn. it made This one made me laugh.
00:34:53
Danchez
let Let me just read the post to you. It said, LinkedIn world, I have a problem and it's driving me mad. It's AI detection tools. Now that AI is on the scene, us writers can't submit work without running them through one of these programs.
00:35:07
Danchez
I get the logic. The problem? They're seriously flawed and they're destroying my natural creative process and making me making my imposter syndrome worse. Often I'll write up text in my own words using my own writing style adapted to fit a publication or brand voice.
00:35:21
Danchez
Then I'll plug it into zero GPT to check the quote unquote AI score only to be told that 65% of it is AI generated. of it is ai generated Now I have to go back and painstakingly change wording until the score finally settles, which can take hours.
00:35:35
Travis
No way.
00:35:38
Danchez
Feeling particularly frustrated this morning, I decided to test this program's accuracy. I input some of my writings my writing work from 2021, way before any of us started using these AI tools.
00:35:50
Danchez
And look what I got.
00:35:51
Travis
a
00:35:51
Danchez
100% AI score. ai score
00:35:57
Travis
hey
00:35:57
Danchez
Can we trust tools like this? Is anyone else finding being a writer in the time of AI increasingly challenging? And she has an image of like her hundred percent score with like her whole piece in highlighted as detected as AI.
00:36:04
Travis
oh
00:36:11
Danchez
I'm
00:36:12
Travis
Oh my gosh.
00:36:13
Danchez
like, man, it sucks to be a writer right now. Yeah.
00:36:18
Travis
I'm struggling to even put words to this awkward reverse engineering dilemma that this writer is going through. What in the actual heck?
00:36:31
Danchez
Because I get it from a company standpoint. It's getting harder to even detect writing. So you use AI to detect ai Because when you hire a writer, you specifically chose not to use ChatGPT to write the thing. You hired a writer and you want to make sure the writer is not giving you AI.
00:36:49
Danchez
But when the checkers don't work, that creates a massive problem.
00:36:56
Danchez
What are we going to do?
00:36:56
Travis
And how do you convince your employer? Like, I'm telling you, i wrote this verbatim, my own words. I did not use it either. Like, yeah, sure.
00:37:05
Danchez
I don't know. I think we're starting to see some of the early pains of the market shifting. Right. And we've seen, been seeing this with writers for a while, but now it's starting to like really be like, oh crap.
00:37:16
Danchez
Like this is really starting to hurt a whole industry in a really bad, like dramatically. So this is some of the early pain starting to come out of this transition, which we will be feeling for the next five years.
00:37:33
Travis
i
00:37:34
Danchez
Dang, this should have been a news item instead of the Microsoft thing. But like in the same line, like Shopify just announced that they're not hiring anybody unless they prove that it can't be done by AI.
AI in Hiring Practices
00:37:47
Danchez
but They just came out publicly about this. I'm not sure if it was a press release or it was in an interview with the CEO, but the CEO of Shopify came out. They're like, hey, new process. Every time we go to hire someone, we need to analyze it to see if AI can do it.
00:37:59
Travis
Right. Right.
00:38:00
Danchez
And if it can't, then we'll hire the person. I'm like, great. CEOs are now saying out loud what they were already doing for tech companies. But this is my prediction with that. This will become standard practice for companies.
00:38:13
Danchez
This year, it's just the most innovative companies doing this, like Shopify, big e-commerce tech company.
00:38:18
Travis
right
00:38:19
Danchez
Next year, it'll be the early adopters.
00:38:20
Travis
wow
00:38:23
Danchez
So the companies that are fairly innovative, but not not like the cutting edge ones like we're hearing about now.
00:38:23
Travis
right
00:38:28
Travis
right
00:38:29
Danchez
It'll be like 15% of the market next year. We'll be running through this process. I think the year after that, because again, the AI tools are getting better. It'll become more obvious to this because the AI tools will be able to do more and more as the agents become a thing and they'll be able to do much larger projects and not just simple tasks.
00:38:47
Danchez
I think the early majority will start doing this in 2027.
00:38:51
Danchez
which will will tip it over the edge to like more than half companies will be running a process like what they're talking about out loud.
00:38:56
Travis
Right.
00:38:57
Danchez
So that's just my guess as to where this is going, because it may only makes sense that businesses will be incentivized to do more with AI and less with humans because it just costs less. And then every business is trying to maximize margins.
00:39:10
Travis
right
00:39:11
Danchez
They won't fire a bunch of employees, at least the good ones won't. And a lot of them pride themselves on being good cultures and places to work. So it's not like they're going to fire. They'll move them around and make the most of it. But the growth, the higher hiring rate will be much slower for every single company.
00:39:29
Travis
wow
00:39:30
Danchez
So buckle up. I have a lot more thoughts that I'm not sharing today in this podcast episode about competitive advantages. we We have like what what we can do as marketers that AI can't do.
00:39:45
Danchez
But I'm going to save it for another episode. I'm just going to tease you with it today. Because it's those competitive advantages we need to lean into as things become more competitive in the marketplace, as things become more competitive for you to operate as a marketer for you on behalf of your business.
00:39:58
Danchez
There are things that AI can't do. There are things that you can lean into. Obviously, one of your competitive advantages is learning and maximizing AI. But what do you do even when a lot of other people wake up to it and start leveraging AI too?
00:40:10
Travis
Yep.
00:40:10
Danchez
Well, there's other things.
00:40:10
Travis
It's good. Right.
00:40:11
Danchez
I think this personalization one we talked about today is actually a big one. So it's a reason why you want to start like leveraging these AI tools so you could just have more of a history, more reps in place, not only for skill, but for almost for your little sidekick here to be more skilled and more knowledgeable too.
00:40:26
Travis
good
00:40:27
Danchez
It's kind of weird, but I think that'll be a competitive advantage and you and your AI systems and your AI team eventually won't just be ChatGPT.
00:40:27
Travis
yeah
00:40:34
Danchez
It'll be multiple tools with lots of history and knowledge that operate a specific way that companies just can't build themselves easily.
00:40:35
Travis
right
00:40:43
Danchez
but there's other things and I'm probably, my next episode will probably diving deeper into this topic that I'm hinting and teasing now, but I think it'll be a big deal.
00:40:48
Travis
It's good.
00:40:50
Danchez
I've previewed it to you, Trav. You think it's a big, you think it'll be again
00:40:55
Travis
Yeah. If people are able to double click into it and really
00:40:59
Travis
start deciding for themselves that they want to dive into it deeper, it it will, it'll be a game changer. I think it'll go over a lot of people's heads and they'll be like, I have a good understanding of what that is.
00:41:10
Travis
And they don't.
00:41:11
Danchez
Like project management.
00:41:12
Travis
Yeah. Uh-huh.
00:41:14
Travis
good at project management.
00:41:15
Danchez
Yeah. A lot of people will nod their heads with it, but only a few will take action on it. And that'll be the exciting part is.
00:41:18
Travis
Yes, correct. The problem is it's not because they don't want to. It's because they think they've already arrived in it.
00:41:24
Danchez
Yeah.
00:41:24
Travis
That's what I think.
00:41:27
Travis
Yeah.
00:41:28
Danchez
Yeah.
00:41:29
Travis
Anyways, good teaser.
00:41:29
Danchez
Well, it's either you just have to stay tuned for the next episode. I'll do a solo on it and release it next week.