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Episode 105 - Simplifying content creation - Renee Sternhagan
162 Plays2 years ago
Happy Woo Wednesdays,
Today I have my current student going through my new program. He name is Renee Sternhagan and she is truly my soul sister.
She was inspired by episode 101 with Ed Super Simple Marketing about ChatGPT. She listened to the episode and then wrote 3 blogs post with ChatGPT that night.
I said, "hey, lets make a podcast episode about that"
Today's hot topic is all about
Simplifying content creation - removing the feeling of being overwhelmed using...
Chat GPT 1. bogging 2. email marketing 3. social media
Renee is on this journey to create images that stop people from scrolling. She wants them to have their breath taken away by the emotions that are coming out of the image. That's coming to each session as intentional as possible.
Renee is a New England based Wedding & Boudoir Photographer. Her Passion for delivering Cinematic, Emotional, and seductive images to her clients is her obsession!
Her outgoing and supportive direction helps clients combine movement and intimacy to create passionate, drama-filled imagery. Never stale, always alive!
Favorite sales technique : How do you get a HECK YES from your dream clients?
I was once told by a coach "Love the one you are with". Your clients need to feel like they are supported and that you are a person in their corner. Sales is all about making people feel like you understand their needs.
Bonus for all of you.
I have a semi-anual labor day boudoir packages that I've started to promote. My new studio space in Manchester, NH is a great place to have your first boudoir session.https://www.decoreveriestudios.com/boudoir/
Connect with Renee
https://www.instagram.com/decoreveriestudios
Connect with Carissa
Buy my book: www.heckyesmedia.co/book
Recommended
Transcript
Book Launch & Exciting Offers
00:00:00
Speaker
Happy Woo Wednesdays, everyone! If you guys haven't heard, I launched a new book for wedding photographers. It's called Woo Them to Heck Yes! A Pro Wedding Photographer's Tips and Tricks for Earning Six Figures Plus and Perfecting Any Couples Big Day. It's amazing. Three years in the making. I'm getting so much great feedback. So many people are posting stories about it, saying what they've learned. I've got
00:00:27
Speaker
a ton of sales and it just feels so good because I put my heart and soul into this book. And I just don't want you to struggle anymore. And for a limited time offer, you get a bonus. It's my 10 minute introductory call. You could actually learn how to book a client in only 10 minutes, break down walls, raise prices, get that heck yes.
Spotlight on Brittany's Growth
00:00:51
Speaker
So go to heckyesmedia.co backslash
00:00:56
Speaker
book, so limited time offer. So today, I have Brittany in the house. She's from Dico, Beverly, and she's a seductive wedding and bourgeois photographer, and she's going through my program right now. And in this episode, I just tell you I love her, and I feel like we're gonna become like besties for life. I love her energy, I love her smile, she's killing it. She comes so far in the past two months. She's only been doing this for about a year,
00:01:25
Speaker
but I know she's gonna get booked out next year. She just needed help with her brand messaging, which we come into place, me and my team.
Podcast Mission & Topics
00:01:32
Speaker
So yeah, she was actually inspired by one of my episodes, I think three episodes down with Ed from Super Simple Marketing, and we chat all about chat GPT. So we come an early adopter. So she was inspired by my episode with Ed, and that same day she wrote three amazing
00:01:52
Speaker
blog posts really cater to her new brand and she's on fire and today she is going to share about how to simplify your content because we all know content is king and queen so enjoy this episode
00:02:10
Speaker
Welcome to Get a Heck Yes with Carissa Wu. I'm your host, Carissa, and I've been a Los Angeles wedding photographer for over a decade. I've traveled the world, built my team, and seen it all. I now coach wedding photographers hit 10K a month and build a thriving business. In this podcast, we are going to deep dive into how top wedding creatives get that heck yes from their dream clients. We are not holding back on the struggles of the business and how to push through the noise. Some healthy hustle, mindset shifts, up-leveling your money story,
00:02:39
Speaker
Time hacks because I'm a mom of two, a little bit of woo-woo, and most importantly, self-love and confidence are just a few of the many things we will talk about. I want to give you a genuine thank you for following along my journey. I hope to inspire you every Woo Wednesday so that you say heck yes to listening to this podcast. See you guys soon!
Introducing Renee Sternhagen
00:03:01
Speaker
Hey everyone, welcome back to Get a Heck Yes with me, your host, Carissa Wu. I have a very special guest. Her name is Renee Sternhagen and a little bio about her. She is a New England based wedding and bourgeois photographer. Her passion for delivering cinematic
00:03:19
Speaker
emotional and seductive images to her clients is her obsession. Her outgoing and supportive direction helps clients combine movement and intimacy to create passionate, drama-filled imagery. Never stale and always alive. Welcome, Renee!
00:03:37
Speaker
I love that intro. Thank you. You're going through my program. So I just redid all your brands and your messaging and your structure. But yeah, we've been going through a lot the past month.
00:03:54
Speaker
holy smokes yeah no we've uh we're definitely in it we're in the deep end and it's it's a really good feeling so yes i fell in love with you so quickly from our first call and you know we got to know each other a lot better the past month but i always think i'm like i just want to be like best friends with you for forever
00:04:18
Speaker
For all, you have been just like a beacon of hope. Like I fell in love with you. So I was like scoping for podcasts. Cause I drive a lot for work and I'm like, I was looking for inspiration and thank God I found you. Cause it's been just like game changing, knowing you from like the podcast, but just getting to know you as a coach. And it's, it's just, it's cool how the universe puts people together.
00:04:47
Speaker
So I know I feel like even after like years from now, I just want to like call you and just like hear your voice. Absolutely. Absolutely. I'm always here and I know you are too. So you are the type of person that goes leaps and bounds like every day. Don't tell us about photography yet, but tell us about a little bit about like your childhood. You were like as a kid and your journey to where you are now.
00:05:14
Speaker
Oh, man. I am a Wisconsin native. And so I grew up in the Midwest. I have a twin sister, a younger brother, and I grew up in the suburbs of Milwaukee, which Brookfield, Wisconsin, shout out. But I have always kind of marched to the beat of my own drum. I grew up as a city girl, loved
00:05:42
Speaker
loved the Mac makeup counter and Steve Madden shoes back in the early 2000s and wanted to be a hairdresser and then ended up in in college studying animal science. So I've worked in the dairy industry my entire life basically. So but I've been and that kind of like stems from
00:06:04
Speaker
I'm around people, I'm a consultant, I've been a sales individual, basically my entire adult career. So this is where it's taking me in a totally different spin. Wait, so you were in the dairy industry? I'm in the dairy industry, girl. I have worked with dairy cows and cattle for 20 years now. What does that mean?
00:06:29
Speaker
So we're going on a total panel. I have an interesting, it's kind of a weird background. So the milk, the milk products that you find in the Superstore or Supermar, things like that. So obviously they're coming from dairy farms. And so dairy cattle, like,
00:06:51
Speaker
for people who are not within the industry, they're finding out all these insane animal husbandry practices on top of the science behind the business. And it's a total rabbit hole that if you're not familiar, the food to table disconnect the entire US and the world has is pretty wild. But I work with dairy farmers or producers as well as
00:07:19
Speaker
I work with dairy cows, so I keep them healthy.
00:07:26
Speaker
Yeah. Interesting. And you're making bank, but you want to be a photographer.
Renee's Photography Journey
00:07:32
Speaker
Yes. Before that. Okay. So you said the Steve Madden lipstick, but I guess what were you like as a kid and how are you different from your twin sister? I'm such a goofy weirdo. So my sister's a goofy weirdo too. But as a kid, I think that
00:07:51
Speaker
seeing the world a little bit differently with like ADHD and like, and also really being a people person. I was super outgoing and I still am like that's translated to adulthood, but my sister is complete polar opposite in that sense of introverted. She's very dry humor. She's very, she's very private. Whereas I'm like,
00:08:20
Speaker
I'm like, let me tell you my whole life story. That's why we get along. There's nothing private. Yeah, exactly. So but it was funny because in high school, we both had the same like psychology teacher and he had us at different times. And we're twins. So you would think like there'd be some similarities. And he was blown away how like, every time we take like a personality test or like different
00:08:46
Speaker
psychology tests, you'd be like, you guys would just totally, like, do you even live together? Interesting. That's so cool. I love that. And then how did you get or fall into wedding and bourgeois photography? So
00:09:07
Speaker
I, we kind of did the whole like, I've been in corporate slash dairy farmer industry. The agricultural industry has been something that I've been involved with for a very long time. And I meant this period of my life where like I met my husband in 2020, like COVID really kind of changed how I looked at how I'm living my life. And I think that's just some,
00:09:36
Speaker
personal perspective. I think a lot of people had to sit with themselves and see where they were comfortable and where they weren't.
00:09:47
Speaker
the grind and the corporate like I hate to say that like the corporate BS like I belong in an industry that is very male dominated that is can be very chauvinistic and like not a lot of good feelings coming for like somebody who's a little more progressive and like I'm a female that's entering like my late 30s and I just am feeling like super empowered so
00:10:14
Speaker
Long story short, looking for something that fed creativity and like, connection with people on a really personal and deep level, where like, it's not a million dollar business that I'm trying to save, it's I'm dealing with relationships. And like, that has been a huge transition for me. And I am obsessed with it. I love
00:10:35
Speaker
weddings, my own wedding inspired me to like, look at what a good photographer is and what a bad connection is. And then boudoir, like, I'm obsessed with lingerie. And I love making people feel like a billion dollars. Like, it's, it's amazing. So that's a great answer. I mean, what was
00:10:57
Speaker
You come so far just in the past month, but even in your first year, but what was like the first year of wedding photography? Cause I know you booked a lot of weddings right off the bat. So how did you do it and how was doing it while you're doing a full-time job? It must've been crazy.
00:11:14
Speaker
I'm still trying to figure out how that's working, right? So actually, my official first year in business, and I've gone through a rebranding already, obviously I'm working with you on that.
00:11:30
Speaker
It is, it's August 30th of last year, where actually I picked up a camera and decided like, okay, this is going to be something that I'm doing for the rest of my life, it will be focused around this. And
00:11:48
Speaker
First year of business has been very challenging and where I found success is just, it's coming from my skill set of asking really good questions and talking less about myself.
00:12:07
Speaker
I think as somebody who's been professionally trained, but also like in the sales industry for as long as they have, it's actually really helped me be smart about making connection in my business.
00:12:25
Speaker
And I think that's what has helped me kind of stand apart from like other first years of photography where like I've connected with other photographers and like, tell me about your first year and tell me about like the first three years you've been in business. And they're like, this struggle is real. And I think that's why my previous life or the life that I'm coming from has really helped set me up with systems and like relying on people and outsourcing and staying humble.
00:12:55
Speaker
Oh, I love that. What are like your favorite questions, powerful questions that you ask your clients now?
00:13:07
Speaker
I think an icebreaker, you always want to ask people how they met, right? But then when is the first time you knew you loved this person? And who said, I love you first? And what was your first impression of this person?
00:13:28
Speaker
having them say it while they're together. That's why I love when both couple members can be there for that console because it gets them teasing each other and
00:13:42
Speaker
getting the emotions flowing so like I can I can connect with them and be like you guys are getting married like this is amazing and just oh my god it really puts them on a spot on an emotional level I'm all about that like it's like you better deliver yes yes yes yeah there I mean some of the things that that have
00:14:06
Speaker
there's some really like powerful moments that have come from like just them explaining like their first couple milestones as a couple to you. Like that's cool. So I love that. Okay. I forgot to mention you guys are hot topic. Today's all about chat GPT. I'll explain more, but two more questions before we dive into hot topic. But what is your move factor? What is your deco, deco reverie factor? What makes you stand out and shine?
00:14:41
Speaker
It stems from the ethos or the mantra that I want my business to be. And I want everybody in my presence to feel loved. And I think it's come from talking to you and talking to Cindy and talking with other influences in my first year. But I had a manager who once, I was behind on calls or I was running late to a next appointment and I had to text and communicate that.
00:15:03
Speaker
Oh man, I...
00:15:11
Speaker
And the most powerful thing that he said to me was, love the ones you're with. Love the ones you're with. And like, that stopped me from attracting and I'm like, I need to make sure my focus is on the person or people that I'm trying to connect with. You cannot rush.
00:15:30
Speaker
Do not seem impatient. I don't care if the dog has to go outside or like, you know, the dryer's getting too hot and shrinking your clothes. Like I don't care. Like you need to be present and connect with them. So. That's a good one. I feel the same way with podcasts. I'm like, I don't really like to batch my podcasts because I like to like enjoy the conversation. Like maybe if I don't post one week, it's fine. Like just be present in the moment. So.
00:15:59
Speaker
And just, yeah, always rush, rush, rush. And we get so caught up in that, like, there's only so many hours in the day, but like, feeling, giving those people or that person your time and really truly connecting with them and letting them tell you their story, man, that's just like,
00:16:22
Speaker
I chalk up my success the first year of business to that. And I know it's rough out on these streets, right? Like as a wedding photographer. Yeah. Like, holy smokes. I look back at my first wedding photos. I love them dearly because they're who I was at that moment. But now I look back and like, can I do a redo? People love the process though.
00:16:49
Speaker
But that's the whole point. We still, they love their photos still because I was a part of that day and I was their number on Hype Queen. I'm like, let's do this, let's make it epic. So, yeah. I love that. Okay, one more question before our hot topic, but I know we have a long way to go. You've come so far in the past month or months, but what does your business look like today?
Expansion of Boudoir Studio
00:17:13
Speaker
Oh, it's been wild. So business today, I, my 2024 wedding books are open. I've booked
00:17:23
Speaker
six weddings for next year so far. And then I actually in September, so coming up in a couple of weeks, I'm opening my second location for my boudoir business. I have an office slash small studio in my hometown, but I'm actually opening one closer to serve more of like the New Hampshire, Manchester location, and then also Boston individuals coming to me for that.
00:17:52
Speaker
things are happening. It's your boudoir is fire. So go check her out. Oh, February, you might see some titties, but it's a little seductive, but it's sexy and sultry. I just, I wanted to tell you my Woo factor was that my, it actually is my toxic trade is if I enter a lingerie store, I will instantly drop like 500
00:18:19
Speaker
So I just bought a ton. I'm going to be doing my TikTok, my Instagram. I'm going to be showcasing all of the new client wardrobe pieces that I got. Look out for it. I'm so excited. Oh my God. I'm the opposite. I'm just like granny pennies every day. Girl, I didn't say it was for me. I'm saying it's for the great wardrobe. I'm wearing a sports bra right now. I'm going to be a therapist.
00:18:47
Speaker
Okay, so just a little backstory. Yes. You actually enjoyed my podcast with Ed from super simple marketing. It was a couple episodes ago and we talked all things chat GPT. And you were so inspired that you wrote like three to four or five blog posts and
00:19:08
Speaker
one night after listening to it. So I said, hey, let's get on Zoom and let's talk about it because everyone's still kind of, what do I do? How do I use it? How does it gonna change my life? So today we are talking about simplifying your content creation and how chat GPT, how it's going to change your life.
ChatGPT for Content Creation
00:19:32
Speaker
So hi.
00:19:35
Speaker
And Chris, I think the biggest like where it resonated with me too, like I have been
00:19:42
Speaker
I've been nervous about AI and I've been nervous about like implementing more and more things into my day to day, right? Like there's only so many hours and it's challenging. It's really hard to keep all the wheels on the bus. So I took that podcast to heart and like, you know what? I know a couple of people who are using it in their business, but how can this help put more time back in my bucket? And so,
00:20:11
Speaker
Yeah, I'm, I'm so excited to talk to you about this. Okay, so kind of sum up after listening to it. What inspired you and then what did you do to take action and then we'll kind of go deeper into it. So
00:20:27
Speaker
I know that we talk about it in my day-to-day verbiage. I only have so much in my cup. My cup is only so full, right? And that deals with balancing a full-time job on top of
00:20:42
Speaker
a full-time photography job, right? Like that's where I'm getting to. And so what resonated the most was I only have so much creativity in my cup and I'm putting that towards like my rebranding and my photography and making sure my clients feel loved and that I'm building stories around their photography sessions. And so with
00:21:05
Speaker
with this technology and the ability to teach it how to communicate similar to your voice, but also like really simplify the ease of like just writing a freaking blog that actually one is legible, two is really interesting and has a ton of amazing good information, right? So I've been using it
00:21:32
Speaker
from not only the boudoir aspect and like all those little things that create like this amazing experience, but also like the wedding side of things with how to help my clients with like where to find the greatest venue for their personalities and the love story to like, okay, picking out a pair of shoes, it's gonna totally like crush your day and make sure like your pinky toes don't fall off. So like it has helped.
00:21:59
Speaker
maybe even more creative and Yeah, okay. Well, wait, do you have a free version or the paid version? I pay I went right ahead that by your your broadcast. Um, I'm sorry, what was his name again? And I literally was like, just spend the 20 bucks. I'm like, you know, add 20 bucks. Well spent. So yeah, yeah, the need the non paid version. Because I
00:22:26
Speaker
don't bother like 20 bucks. Yeah, okay. Okay, good to know. Okay, so you we're gonna talk about three things for chat GBT blogging, email marketing, and social media. But I guess you could just start by saying like, how do you warm up chat GBT to kind of say hello, who am I? And then how do you get started with everything?
00:22:50
Speaker
Pardon, guys, for the short interruption, but guess what? I have a new program for all wedding professionals, not just photographers. It's called the Triple Threat, and there are five amazing phases. And let me tell you, all this work I've been doing for the past three, four years of coaching, I turned this into the most awesome sauce program to get you the best results.
00:23:18
Speaker
to get you leads to pretty much just get you to success in general. So phase number one, me and my team are going to overhaul your whole entire brand experience. We are going to do some deep digging and after you will get a beautiful new copy for the homepage of your website,
00:23:42
Speaker
and we'll give you a wireframe in Canva and the whole structure of your website will be amazing. Speaking to your ideal client and when people go to your website,
00:23:53
Speaker
Literally, you are going to be the no-brainer choice. Phase two, we're going to create your signature package. I get this question so often, how do I price myself? We are going to help you price yourself. Phase three, we are going to generate leads through getting on the venue vendor list, so we're gonna create beautiful marketing material for you to pitch yourself to venues, and I'll tell you exactly what to say and what not to say.
00:24:22
Speaker
Phase four, turn followers into inquiries. We're going to give you a content calendar and create your whole IG portfolio to stop the scroll and actually get people like inquiring on your Instagram. And last phase, we are going to craft a high converting inquiry to make you a booking system. So this is your whole entire sales presentation. How to get that? Heck yes.
00:24:50
Speaker
on the spot. So watch my live 20-minute demo. Link is in the bio. You are going to love it. The triple threat. Back to the conversation.
00:25:01
Speaker
Yeah. Okay. So things that, things that I have noticed that I've had to kind of do more prompt work with, um, the, the more advanced version, which is 4.0, um, it definitely is going to throw in like $10 words. Like you and I have done a lot of copy work with Cindy for my brand. So like, I mentioned a lot of emotion and romance and passion.
00:25:27
Speaker
So it will take on those descriptive words and like take it 20 miles in a total direction where you're like, okay, this is too much. So I've been utilizing it, like say I'm writing a blog post about a Rhode Island luxury estate where people are hosting these micro luxury weddings. Okay. So.
00:25:52
Speaker
a lot of luxury just said, a lot of like higher end descriptive words, things like that. And it can take it in a too much direction where it almost feels like this is not even legible because it's usually using like SAT words that, you know, only those kids who are going to like a five-year-old school are using. I don't want to scare away clients by being like too
00:26:23
Speaker
to snooty, I guess. After it generates that first copy, you can go in and give it suggestions. And if it's like a perfect fit, you can give feedback saying, this was great. And make sure you're reiterating the words that you'd like so it will know in the future that those words are okay and those words you enjoy. So it's a game changer for sure.
00:26:48
Speaker
Can you just put in what me and Cindy wrote for you, or do you have to just say, hey, I'm going to send you what's already on my homepage? What's the first sentence? Yeah. So going off that Rhode Island luxury estate wedding micro scenario, excuse me,
00:27:11
Speaker
I wanted to write a blog about that, but in the voice of a New England photographer that is a witty, funny, obsessed with their clients. So you have to kind of give it the voice.
00:27:27
Speaker
that it's supposed to be speaking in. The more information you feed it, the better the outcome. And then if it's not exactly right, you just ask for it to simulate in a different way. And it'll just keep regenerating. It's really intuitive. It's kind of scary. It probably knows me more than my husband. I mean, yes. More intuitive. I'm fine with that. My husband's not writing my copy for my website, so it's fine.
00:27:55
Speaker
But how did you okay so after that then do you just say oh write me a blog post about this this and this and like what blog post did you spit out that you're proud of? Oh man um so there was one that I really love that
00:28:13
Speaker
I, when I first got into Boudoir, like, this is gonna sound kind of bratty. So, first got into Boudoir, I did an open model call, and it was basically just like, I'm dipping my toe in, right? I'm just seeing if this is really gonna be for me. And instantly fell in love and met some amazing people.
00:28:32
Speaker
There were some clients that showed up and like they've never done boudoir and I've never done boudoir. So we didn't quite know on how to prompt like, hey, when you guys are making the investment for this, make sure go out and like pamper yourself, go to like a lingerie store, get a bra fitting, like buy the damn lingerie that is sexy and gorgeous and high-end. Like, cause you're going to feel like a million bucks and it's going to fit you like a million bucks. So with that being said,
00:29:01
Speaker
I wanted to generate a blog that dealt with my top 10 favorite lingerie brands that are size inclusive. And so I already knew what brands that I wanted to highlight. So I put them in the blog and said write blogs about these top 10 brands focusing and speaking to this specific clientele.
00:29:28
Speaker
And not only has that blog stemmed kind of helped me generate my podcast that we've put out, but also like it's helping build client guides that I send for like client styling and stuff. And then also just saying, hey, listen, I've bought this personally from my client wardrobe.
00:29:48
Speaker
I think this would be a great fit. So it helps generate more creativity. It is. I would want to have that guide because the stuff I buy on Amazon is from China. They all do. They all do. It does help. I like to consider myself a fashionista on looking and putting together really
00:30:18
Speaker
styled scenarios. I want people to look their best. And like, if you're rolling in with lingerie, that's been sitting in your drawer for 10 years, but has also been through your dryer a billion times. This looks really janky, right? Perfect. So yeah, totally. I have a random question, like kind of off topic from chat GPT, but
00:30:41
Speaker
Yeah, was it like a struggle to incorporate like boudoir and weddings together like kind of like this deductive look and you've done it so well, but how did you do that so cohesively? Oh, you know what I somebody had said it really, really amazingly recently and I was listening to a different podcast, but I think it's
00:31:05
Speaker
It's emphasizing like boudoir is a really personal experience and it's meant for the individual and like icing on the cake, extra brownie points, you get to hand your future spouse an album. Like, and so when I'm marketing to bridal boudoir clients or potential, like they're about to get engaged or like they're, you know, Valentine's Day or a honeymoon or something was right around the corner.
00:31:34
Speaker
It's been amazing to see the outcome of like when these women really want to showcase their love for their partner and then they end up walking around like freaking supermodels at the end. They're like, oh my gosh, this wasn't even about him or her like this. Yeah, it's it's a gift to them, but it's honestly it's
00:31:56
Speaker
it's a life experience for potential like bridal clients. And I think it's super, and especially people are making a transition into a different phase of life. I think giving them like the voice of, hey, let's do this celebration because you're about to become a we, and we want you to showcase your individualism too.
00:32:23
Speaker
So bringing the sexy bag love love. And also like the groom seizure portfolio Instagram and they're like, oh, um, girls trust, you know, trust. Yeah, I'm not going that route.
00:32:43
Speaker
You trust the photographers so much that they're willing to get down and dirty. So, you know, you must be easy to make them feel comfortable on like for a wedding day. So, I'm not going there.
00:32:57
Speaker
Carissa my favorite. So one of my favorite models and my one of my best friends Molly. She's my makeup artist and she's in the wedding industry too. And her now husband is always afraid when we get together because we need blushes every time. It's like they've been together for like five years now. So we can we can do some damage in a very positive way. Oh, that's so funny. I mean,
00:33:25
Speaker
I dropped like three, four K on a Bourgeois session and I gave it to my husband. This is kind of embarrassing story, but my husband's like super traditional Japanese and he actually was kind of embarrassed to like even look at it, but I kept it for myself and I look at it from time to time again. I was like, it brings me back to like, wow, like that was me and I'm still sexy, but it just like, that's crazy.
00:33:54
Speaker
That right, so there is like, did you watch Shits Creek at all? Yeah, yeah.
00:34:01
Speaker
Moira Rose and she's talking to Stevie and she's telling her like, take thousands of naked pictures and post them online. And like, because your kids are not going to do it when you're 50 or 60. Like it resonated so much because honestly, I look back and I'm 36. I look back at 25 and I was like, what the hell was I so insecure about?
00:34:24
Speaker
I was a freaking fox. And I was so wrapped up in my own insecurities. And I look back, I'm like, I wish I would have done Boudoir then. And I do know. I love it. It's the chapter you're in. You got to honor who you are.
00:34:42
Speaker
I love that. Okay, back to chat GPT. I talked about blogging. That was a really, really cool blog post that is so not generic about the lingerie brands.
Email Marketing with ChatGPT
00:34:55
Speaker
That chat GPT helps fit you, you know, the verbiage out you could tweak it yourself. Let's talk about email marketing. How has chat GPT helped you with email marketing?
00:35:04
Speaker
So Carissa, you just saw, I just sent you like the first rough draft of my bridal, like my clientele guide to you last night. So actually, noticing that I may have gotten carried away with it being really super long. A lot of the content that I had put in that first draft was from chat GPT.
00:35:27
Speaker
So what I'm actually going to do is some of the content, the pages, I'm actually going to use in marketing like email marketing, because not only are they using the brand descriptive words and like really speaking to my like specific audience.
00:35:46
Speaker
But it's helping me generate content that I'm showing value. And so email marketing has been a huge game changer for me because I'm able to generate really consistent, kind of like an outline. And so my clients know I'm going to offer some pointers and
00:36:07
Speaker
I'm going to take care of them in my emails. It's not about selling. It's not about a package. It's not about Renee's doing this. It's about how can they be better in the know of tackling their next photography session. And so it's a game changer. And if something's not working in one aspect of your business, pull it into a different one and spin it. And that's email marketing for me personally. And consistency is everything.
00:36:37
Speaker
Yeah, you're going to keep spin up value.
00:36:39
Speaker
You have no excuse not to do email marketing when you have a platform like this that you can easily generate. And because it's learning over time and it's learning how you speak and who your avatars are for your clients, this is an extension of yourself. So you have no excuse not to be sending out, if it's a weekly, if it's every other week, once a month, be consistent and it's going to help you be consistent.
00:37:08
Speaker
Yeah, like you never know who will come out the woodwork. My best friend is texting me this morning. She's like, oh, do you still have openings yet? I was like, or opening stills, like openings for what? She's like, you sent out the newsletter for your, you know, brand session marathon. I was like, oh shoot, you're on my newsletter? I was like, here's a link. Like I can't be giving friends like freebies anymore, but yeah. Oh my gosh. I- Yeah, you never know.
00:37:34
Speaker
Just don't know who it's going to reach. So it's worth it. All right. So we did blogging. We did email marketing. We're on number three. The best part is social media.
Enhancing Social Media with ChatGPT
00:37:46
Speaker
How is chat GBT helping you with your social and your social is fire.
00:37:52
Speaker
Thank you for saying that. Sometimes I feel like as an elder millennial, I get really overwhelmed with social media. So how it's changed, like we're, there's a theme. I know, I just don't want the elders.
00:38:10
Speaker
I, girl, I, we're like, we're vintage. I say better and you say vintage. I'm vintage. I, somebody was talking about early 2000 and like, oh my gosh, you're dressing like Y2K. I'm like, yeah, I lived through it. Thank you. I just referenced like Daria on my last podcast.
00:38:30
Speaker
shanked. Oh my god, I'm sorry. Okay, social media. Sorry. I love Daria. I resonate with her. Okay, Eldrem Milano here. So a buzzword that we've been using is consistency, right? Like, because social media can be super overwhelming. And like, girl, I'm working on putting my face out there. I'm, I'm, I'm officially a thousand followers in on TikTok. So like,
00:38:56
Speaker
I'm trying to do live feeds, things like that. So consistency, right? Like that's, that's a muscle that gets us where we want to be. And so with social media, chat GPT has helped, like it's learning my voice, right? So it's figuring out who my main clients are, who the avatar is, like,
00:39:16
Speaker
that I want to work with and so I pick out the images like especially like your help with the 21 squares on Instagram things like that and I look back or I'm looking at the current stack of images that I want to put like forth into the the algorithm or the or different social media platforms
00:39:38
Speaker
And like you really need to be using chat GPT because you're not going to be as creative, but also you're not going to know like the buzzwords of like the alt text. You're not going to know like exactly what's trending unless you're putting like an insane amount of time into figuring out like what's the hottest new trend. And so like with that being said, like I know that there are statistics out there, like.
00:40:05
Speaker
with Facebook and Instagram and TikTok and Pinterest. You really need to be strategic on those captions that you're writing, the shelf life of those posts, getting out to people. The more time you're spending trying to figure out how to reach people,
00:40:25
Speaker
get out there and go shoot some stuff like good old photographs. So like the ability for this to only help you create really smart posts, it's changing. It's constantly learning quicker than you can. So that's how it's helped me. And I think I actually, like that's the whole reason why TikTok has been successful within the last month. Like I went from like a hundred followers to now I'm like over a thousand. So things are slow.
00:40:55
Speaker
But it's happening, and I know it's happening. Yeah, pretty much what you said is it just makes your brand more powerful.
00:41:04
Speaker
consistent. It's been powerful. People reach out to you like you're owning your brand. So people are going to resonate with you. So yeah, that's been amazing. Any last words you want to say if someone's struggling with getting on the bandwagon of chat GBT, how what would you say to get them out the funk today? Or what should they do today to kind of get started?
00:41:29
Speaker
Like, as you're making this transition, I'm speaking to people, like, within kind of the same shoes that I'm wearing right now, right? Like, I work a full-time job, I have a full-time life, and then I have photography. It is full-time for me. Like, I start work at 6 a.m., and I don't show my laptop off until, like, midnight. So it's a long day.
00:41:53
Speaker
If you're trying to implement systems that not only create consistency in your voice, but also help give you more creativity space, and it takes some of that burden off, and it also helps you become even more creative at times. This is a platform that you might not use it all the time,
00:42:13
Speaker
But honestly, I think you're going to find out you're using it like every day. So yeah, I love that. This is fun. Okay, so rapid fire, shorter answer questions. What was your biggest mindset shift working with me the last month? Becoming a boss bitch.
00:42:34
Speaker
Oh, you're changing it. You're changing the game. You're you're giving me confidence that I have, I haven't felt so I'm I'm here. Oh, yeah, because, you know, when you do sign on with the coach or, you know, program, it's it.
00:42:54
Speaker
You know, you are going to have pitfalls. And that's OK. You were down one day, picked you back up. And you know, you're hearing your voice when things are bad. And then it's just kind of like going through those lows back to the highs and then getting kind of once you surpass it, just like, oh, I got through that and I'm good. I'm still alive. But it's so much more than that. Like, Chris, honestly, like,
00:43:22
Speaker
There have been moments, I think, and you you recognize it right away. You're like, OK, are you feeling down? All right, let's pivot. And and, you know, there's quick strategies that have changed that entire trajectory of a week because, you know, that's we work through it together.
00:43:39
Speaker
Oh, hearts. I love that. So you're busy, busy, busy right now. But you know, you know, sooner or later, you're going to put the nine to five. But what are some of your like time hacks or scheduling hacks or like, how do you do it all?
00:43:57
Speaker
Okay, chat GBT. Yes. Okay, and listen, I think everyone's kind of in like different parts of their journey and where they're at skill set wise and where they're at like big picture stuff. I truly do believe in like, you outsource things for a reason to put more time back in your cup, right? So like, even if it's as simple as
00:44:25
Speaker
Hey, I don't have this skill set yet. Can you, even if you can't do it for me, can you at least teach me about it and like help me create a plan? So outsourcing, but also strategizing too. That's really good. And how did you meet your hubby? What do you guys like to do? And what was like your favorite part of your wedding? Oh my gosh. Uh, so.
00:44:49
Speaker
Matt, shout out to my guy. Matt and I met, oh my God, he doesn't know this. Okay, so we met online, we met on match.com, shout out. I moved to Vermont in January, 2020 for my job. Met Matt, we started talking a little bit once I got here. Met Matt the week COVID shut Vermont down. And it was actually the day where restaurants shut down.
00:45:18
Speaker
And basically, I was like, all right, we're not going to a brewery. I'm going to come to your apartment and I'm going to bring some beer and we're going to have like a charcuterie board. Wow. We played Nintendo 64. Shout out to gamer.
00:45:37
Speaker
favorite part about our wedding. So we eloped. I planned my wedding three times and eloped and we went to our favorite Chinese restaurants like a dive bar almost in Montpelier, Vermont.
00:45:53
Speaker
And we sat next to this 800-year-old fish in its fish tank, and we just laughed hysterically. But we ended up having a reception with our family in the previous summer, and it was just like...
00:46:10
Speaker
We got to see my grandma. She got to see who I've, who I'm spending my life with. Wow. COVID is kind of like your lucky charm besides rescheduling your wedding. It didn't matter. We had a great, like,
00:46:28
Speaker
I think one of the coolest parts was that Matt is an introvert and I'm his emotional support extrovert. And we had a banging DJ, like outstanding DJ. My husband danced the entire night. He was amazing. So yeah, plug for wedding vendors, like get the DJ.
00:46:51
Speaker
Okay, so last question before we tell everyone where to find you but
00:46:59
Speaker
Where would you see, if you have magic wand, where would you see your business in three months, 90 days?
Future Business Goals
00:47:05
Speaker
Well, so three months, I am going to see my business, right? I'm going to be seeing my business. I have big plans for this winter season. I'm going to be focusing on the Bridal Boo Bar aspect and like booking my studio out where I want 20 clients a month. I'm going to have 20 clients a month.
00:47:27
Speaker
Next year, we're kind of focusing on that wedding boutique photography team. And so I have a videographer. So the next 90 days, we're connecting further and making sure our style's aligned as well as how we're serving our clients. I love that. And I love the word boutique, too.
00:47:51
Speaker
Get it, girl, I love it. Yeah, I'm so excited for you. And where can everyone find you, Handel's and TikTok, Instagram, and also new podcasts? Yeah, so the podcast that we start, it's basically all things boudoir. It is called the lingerie lounge, and you can find that on Buzzsprout. My Handel's Facebook, Instagram, TikTok, Deco, Reverie Studios.
00:48:19
Speaker
and I'm Renee and I'm based out of New England. I live in Vermont, so you can find me there. Nice, and you have a little discount for all of our audience for Boudoir.
00:48:32
Speaker
Hell yeah, I do. So actually if you book now through Labor Day, there is like $500 off for the actual services. And then we actually hook you up with amazing fine art prints and gorgeous albums too. So lots of savings for our boudoir teams coming in. I'm so proud of you. Thank you for this conversation. Coach, appreciate it.
00:49:03
Speaker
Thanks for joining me this week on Get a Heck Yes with Carissa Wu. Make sure to follow, subscribe, leave a review, or tell a friend about the show. Take a screenshot and post to IG. Tag me. Also, don't forget to download my free guide on how to become a lead generating machine. See you next time, wedding pros!