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Ep. 188 - How to Safely & Powerfully Use AI in Your Business with Brandon Wong
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In today’s episode, I’m joined by Brandon Wong — the CEO and Founder of Demystify AI, an innovative AI company based in Los Angeles. Brandon grew up in Southern California, graduated from UCLA with a degree in Data Science (specializing in Cybersecurity), and formerly worked as a Senior Software Engineer for the Oscars in Hollywood. 🎬💻
Now, Brandon is on a mission to educate and empower entrepreneurs and business owners to safely and responsibly integrate AI into their workflows. We talk about:
- How to use AI as a tool (not a replacement)
- Real-world ways AI is helping small businesses grow faster
- Why cybersecurity and responsible use matter more than ever
- What Demystify AI is doing to make AI more accessible and scalable
If you’re curious (or a little overwhelmed) about using AI in your biz, this episode will make it feel exciting, ethical, and totally doable.
Connect with Brandon Wong:
🌐 www.demystifyai.org
📍 Based in Los Angeles, CA
Connect with Me (Carissa):
📸 https://instagram.com/carissawoo
💻 Learn about my digital product journey: https://www.digitalwealthhypegirl.com/24-hr-ai-challenge
Recommended
Transcript
Introduction to 'Get Heck Yes' Podcast
00:00:00
Speaker
Welcome back to Get Heck Yes, the podcast for creatives, wedding pros, and entrepreneurs who want more freedom, more ease, and more heck yes clients and also want passive income.
00:00:11
Speaker
Join my 24-hour digital challenge and have your funnel, have your digital product up and running in the next day. Link in show notes.
Guest Introduction: Brandon Wong and AI Simplification
00:00:21
Speaker
So today's episode is all about simplifying your workflows with AI.
00:00:25
Speaker
And I've got the perfect guest to walk us through it. Brandon Wong, founder of Demystify. He's a former software engineer for the Oscars, a UCLA grad with a background in cybersecurity and data science.
00:00:37
Speaker
And now he's helping business owners like you unlock the power of AI without the overwhelm. Have you ever
Carissa Wu: Wedding Photography and Coaching
00:00:43
Speaker
felt buried amortized, drowning in content, or wishing your systems could just work smarter? This one is for you.
00:00:49
Speaker
Let's dive in.
00:00:54
Speaker
Welcome to Get a Heck Yes with Carissa Wu. I'm your host Carissa and I've been a Los Angeles wedding photographer for over a decade. I've traveled the world, built my team, and seen it all.
00:01:04
Speaker
I
Securing Clients and Overcoming Struggles in Business
00:01:05
Speaker
now coach wedding photographers hit 10K a month and build a thriving business. In this podcast, we are going to deep dive into how top wedding creatives get that heck yes from their dream clients. We are not holding back on the struggles of the business and how to push through the noise. Some healthy hustle, mindset shifts, up-leveling your money story,
00:01:23
Speaker
Time hacks because I'm a mom of two, a little bit of woo-woo, and most importantly, self-love and confidence are just a few of the many things we will talk about. I want to give you a genuine thank you for following along my journey.
00:01:35
Speaker
i hope to inspire you every Woo Wednesday so that you say heck yes to listening to this podcast. See you
Brandon Wong's Journey to Demystify AI
00:01:41
Speaker
guys soon.
00:01:45
Speaker
Hey everyone, and welcome back to Get a Heck Yes with your girl, Carissa Wu. Hope you had an amazing 4th of July weekend. We both did I'm here today with Brandon Wong. He is a CEO and founder of Demystify AI, an LA-based company on a mission to make AI accessible,
00:02:04
Speaker
safe and scalable for businesses. A former senior software engineer for the Oscars and a UCLA data science grad, Brandon now focuses on helping others embrace AI with confidence and clarity.
00:02:19
Speaker
Welcome, Brandon. everyone. Thanks, Carissa, for having me. Yay! And we've become fast friends. We see each other at Saltbox. They have a networking meeting every month. um And it's run by Lauren from Flourish Locally. And it's been nice like getting to know you. Thank you. Yeah, we love Lauren. She's so cool.
00:02:39
Speaker
She came actually to our Saltbox when I was here. emphasized community. And I was like, oh, I love communities too. So she's great. Aw, I love that. Tell the Wedding Pro audience today who you are in a nutshell.
00:02:53
Speaker
Yeah. oh I'm a founder and CEO of Optimistify.ai. i am a techie nerd that loves to talk to people, educate people, and just relationships in general.
00:03:06
Speaker
But I like to, in my free time, go golfing, play with Pokemon cards, and work out.
00:03:14
Speaker
Nice, nice, nice. Okay, let's take it back to you growing up. Where are you from? Tell me about your family and anything you want to share with the audience. So I'm born and raised in Redondo, Redondo Beach.
00:03:25
Speaker
So South Bay, local, stay here ever since, love it here. um My family, we're family of seven. So I have five siblings. i'm the oldest of five, three three boys and two girls.
00:03:42
Speaker
And yeah, I've been here ever since. And i I've kind of like traveled a lot recently. So I've been to like Asia, came back, did school again. And now I'm starting a business. so Wow. Yeah. So me and you are kind of living parallel lives. I'm a little older, but we probably
Brandon's Ventures: From Pokemon Cards to AI
00:04:00
Speaker
live down the street from each other like our whole lives or at least five minutes away. Definitely cross paths at least once, I'm sure, like Wichibanya or you know Red Rock or something.
00:04:11
Speaker
Oh, Red Rock. I love Red Rock. Oh, my God. Okay, so what was it like being the oldest of five siblings? ah Definitely like a lot of moral obligation and responsibility. i think very instilled sort of like you have to be a good example for younger siblings.
00:04:31
Speaker
So I just kind of had to grow up really fast. um But we have a really good bond. All of us are really like close, which I'm really happy about, knowing that some siblings don't really have that bond.
00:04:43
Speaker
And they're all really cool. So there's like a 10, 8 year age gap between me and the youngest. He's 19, turning 20, and I'm just turned 30. Oh, wow. What did your parents do when you're growing up? um So my mom works in IT for the city of Redondo Beach. And then my dad is a professor or teacher um in math.
00:05:05
Speaker
So he teaches like calculus and stuff like that. Both nerdy. Okay, cool. And then, yeah, super nerdy. um I'm sure they had to pay the bills for all the five kids.
00:05:17
Speaker
Expensive. Both need good income. Yeah, what got you into Pokemon? How old were you? Yeah, I was like, I think eight. Well, actually, i probably earlier than that, but it was when I started playing my first games, like elementary school era. And then my dad bought me my first Pokemon box of cards.
00:05:37
Speaker
And then I lost all of them growing up. And then by community college, I started working at Trader Joe's. And then I started making good money working there. And then I started putting all my money back into cards. And so I was like buying all my old cards back.
00:05:52
Speaker
And I've just been doing it ever since. And it's like been
Demystifying AI for Business Automation
00:05:54
Speaker
10 years ago, since 10 years. Oh, cool. So are you making like money off of it? um not Not right now. So like before Demystify, it was called TCG Solutions.
00:06:05
Speaker
And that's where that was like an online card shop during COVID where I was like selling cards, buying cards, going to card shows. And it was like a nice little side hustle on top of the academy money.
00:06:17
Speaker
Right. But it was still a side hustle. It was not like something that I could just sustain life like to save my life on But yeah AI is definitely the one that can make the most money. and So i'm I'm here now in AI and then I do Pokemon on the side just for fun.
00:06:32
Speaker
That's awesome. Okay, we'll talk more about the AI company. But what were you like in like high school and in college? High school? I mean, you could ask people in high school like,
00:06:43
Speaker
that was, and they would say that I was kind of like a popular kid, but because they knew me, right? Like, I think a lot of people knew of me, but it yeah I don't think I was at all like popular, right? Under like the definition popular.
00:06:57
Speaker
um Yeah. And I was kind of like the nerd, but also like really try to be funny and like just trying to be everywhere. So that's who I was like high school. and then in college, I just wanted to like have fun, like be with friends and and have a college experience like everyone else.
00:07:13
Speaker
But I really didn't like school that much. So you could tell I was like more on the social side. Where did you go to college? So I did El Camino for two, not two years.
00:07:23
Speaker
I did El Camino for like three to four years. And then I transferred to Pomona, but then I dropped out of Pomona to start working. Yeah. Oh, okay. And then where did you start working? It was a company called BQE Software in Torrance.
00:07:40
Speaker
Yeah. Oh, wow. What was like, um why did you drop out? Oh, yeah. It looks like a lens.
00:07:50
Speaker
Why did you drop out of college? And like, what um well was like
AI Tools for Wedding Professionals
00:07:55
Speaker
the big like aha moment where he' just like, I'm done? I think the biggest thing was just I wanted to have someone pay me to learn versus me pay someone else to learn. I really wanted to start learning, like learning about like the real life. Because the things in school, not that they were interesting, but I felt like I wasn't getting the experience I needed.
00:08:15
Speaker
right And I was seeing like my other friends get jobs as software engineers at other companies without a degree. And I was like, why can't I do that? And so i was like, ah I think can do that. So I just started to study and then apply for interviews.
00:08:28
Speaker
And I got a job. So I said, maybe I'll just do this. And school will always be there for me. So I went back to school, UCLA, later on because I think my parents really wanted that for me.
00:08:40
Speaker
Oh, that's so interesting. okay So now let's get into like starting your company. How old were you? Where were you at in your life? Was it after you graduated UCLA? And then like, what is it all about your business?
00:08:54
Speaker
Yeah. So Demystify started to about almost two years ago. I had a friend from BQA actually, Adrian, you met him before. He was also like on the soul searching route, like unemployed and like really into AI. And so I hit him up and said, hey, man, like, do you want to start a business or do you want to like actually double down on this AI trend?
00:09:19
Speaker
And at the time it was kind of still new. Chachubit had just come out. So he was like, yeah, I'm down, like whatever you want to do. So we joined your forces and created a company called Demystify AI and then started actually helping people with automations, like in their company, and then using like Zapier and then like WordPress or like using the WordPress sites.
00:09:42
Speaker
And then um we started moving it into chatbot development. So like creating more like chatbot side things. And now we're here using AI stuff. Okay, when you heard about Chach B.T.
00:09:55
Speaker
coming out, um I think I probably heard about it a little bit later. like What was going on in your mind? Were you mind blown? How do you hop on this AI train? Because I feel like...
00:10:09
Speaker
Like in my mind, i was like just grasping like Chatubuti. Like it took me almost like six months to a year. So then what was like in your mind, like I want to make a company out of this and how did you come up with chat boxes or chat bots? Sorry.
00:10:24
Speaker
ah When Chatubuti first came out, it actually wasn't as good. it was like, it was amazing, but still not like to where it is now. So didn't really start using it until maybe like after a year either.
00:10:39
Speaker
and There's a whole like psychological shift for everybody just knowing that, wow, this is really cool. What do I do with this? Is it a tool or is it like is it scary? It's just a lot of emotions, especially for someone like me where I'm a software developer and it starts coding.
00:10:55
Speaker
I'm like, well, it can help me in my job. But then I realized, oh wait, my job is literally to get automated. so What do I do now? And so I think after um I had like a little bit of a gap between the academy and starting to mystify.
00:11:09
Speaker
So I started traveling a lot, went back to school, little bit lost, I would say. And then Chachapi just kept getting better.
00:11:21
Speaker
So i was like, okay, maybe maybe this is about the time I can use Chachapi to actually speedrun business development, like to do things that I would have never thought I could do. And
AI in Business Transformation and Communication
00:11:31
Speaker
Chachapi can make contracts now, like, like semi like soft legal stuff.
00:11:36
Speaker
And it can also help with like business strategy, like what, how to find like marketers and sales funnels and create content. So I was like, Oh, this is pretty cool. So honestly, I don't really, it can be done pretty cheaply and efficiently too. Wow.
00:11:52
Speaker
I love that. When you say like Academy, does that mean like your last job? Yeah. the think was last job you less Okay, cool, cool, cool. Okay. So before we get into hot topic, which is so juicy, tell the audience wedding pros right now, maybe like a mindset shift so we could kind of like um shift our minds to think in the AI world. So we could kind of get get a grasp on this.
00:12:16
Speaker
ah Yeah. Think of AI as like a tool. Think of it as something to make your life easier. Think of it as something to make, think of it as glue, right, for your current systems, right?
00:12:27
Speaker
Think of it as a way to fill in the gaps where you are, you know, maybe working too hard on something that you maybe shouldn't be. Okay. Yeah. I love that. Okay. So me and you, we kind of came up with the hot topic together before this conversation, but the hot topic today, Wedding Pros and Heck Yes Family is just AI tools to help your workflow and make your life easier and more efficient.
00:12:55
Speaker
So I guess let's just banter about some tools that could help the wedding industry. Go for it, Brandon. Yeah. I'm thinking like ah newsletter to capture your like leads and then keep them kind of like warm. So people that are either wanting to have a wedding now or in the future wanting to have one.
00:13:14
Speaker
So maybe sending them like budgeting tips or how to save money on your wedding or best venues in your area to have a wedding or, you know, things like that. And then using automations on top of that to help you streamline that.
00:13:29
Speaker
So newsletter tools like Beehive or Substack, which i don't know if you heard of those, Carissa, but I don't think I've heard of Beehive, maybe Substack, but um what are the differentiators? I use Slowdesk, um but tell me like the advantages of both.
00:13:48
Speaker
Yeah. So like some of them are just newsletter based, but some of them offer like other other tools, other other things and and on top of it. So I know you Stand.store.
00:13:59
Speaker
I you started using Stand too. It's very similar, right? They all kind of offer the same ah same thing. Like I think Beehive is like on the more email collection side where you can have your your own landing page.
00:14:11
Speaker
Then you can just, Substack has more of like a, like a Twitter type feeling where you can put like, uh, you have a feed. So have like certain things you can tweet and then people can, your profile. Um, ah and then Stan store, as you know, have the, all of it, like has the, you know, referral piece. And then there's like digital content that you can download.
Navigating the AI Industry's Unpredictability
00:14:33
Speaker
Um, Yeah, it was the first time I sent out Stan store to my email list to book family mini sessions. I usually use sessions, but my subscriptions are getting out of hand. So I asked Chachaviti, how can I send out mini sessions? They're like, do have Stan store? was like, I got Stan store. How do you like it? Do you like it?
00:14:57
Speaker
I like Stan store a lot and um you can make landing pages and um you can sell like multiple digital products. So it's pretty cool. And you can get paid do it as well. um I don't think it has it. Does it have a newsletter feature yet? I don't think so. Well,
00:15:13
Speaker
I don't think so, but it has a automation where kind of like mini chat where you can send like a a keyword and then have it sent to them. Yeah, yeah. I was going to play with that. So I saw that it does have a Zapier integration too. And I think that's one of the tools I think if wedding planners or wedding pros, they want to have like a introduction into like automation. Zapier is a good one.
00:15:37
Speaker
And then you can like, what Zapier will do is it'll listen to like events that happen. And then if something happens, then you can trigger like another another thing to happen after that. Oh, that's right. you can say if someone were book your ah appointment through StanStor or they were to sign up for your newsletter through StanStor, then do something.
00:15:58
Speaker
Zapier can hook up to like maybe your Slack or your email and email you or, you know, something else.
00:16:06
Speaker
You might be talking like um over people's heads. Okay. No, I totally understand. But let's talk about ManyChat because you mentioned it before we started recording. um what By now, like I would say most people like know what ManyChat is, but and what is ManyChat and then like how can Wedding Pros start using it and why?
00:16:28
Speaker
I'm excited to share with you all about our first get a heck yes sponsor 17 hats. I've been using the CRM company for over a decade and I've been referring them to all my frienders for all this time.
00:16:42
Speaker
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00:16:54
Speaker
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00:17:08
Speaker
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00:17:24
Speaker
17 Hats
Communication in the Wedding Industry with AI
00:17:25
Speaker
paves the way for success you deserve by giving you back hours in your day. Find what success looks like for you with 17 Hats. Get started for free at 17hats.com and use my code, HECKYES, and it's going to give you guys 50% off your first annual membership. How amazing is that?
00:17:47
Speaker
Money chat it's good for like hooking up your DMs. like If you get a lot of customers through Instagram, you can basically auto reply to them. And that's like the cool thing. And you can save those chats with your customers and you can get more you know insight on like what they're asking.
00:18:08
Speaker
So that that gives you an idea of like what you should do next. Yeah. And you could actually like give away a cool freebie and then it waits like 24 hours and then it sends them something else where they could like book a call. So it pretty much like warms up your audience.
00:18:24
Speaker
So I have ManyChat. I use it for my digital marketing business um and it helps me like keep track of everyone and it collects emails for me. And then so when I do have like I had a 4th of July promotion, then I could like send out um send out to my email list because I know they're already kind of warm.
00:18:42
Speaker
And Demi.chat, I forgot. I had plug my own tool. But yeah, Demi.chat is a good one too. Okay, how do you spell that? D-M-Y dot chat.
00:18:54
Speaker
Okay, cool. And how is that different from any chat? So Demi.chat gives you like chat GPT, but for your website. oh Oh, okay. So kind of like f FAQs or like question and answer. Yeah, so they don't have to like search your whole website.
00:19:12
Speaker
And then we have with your Demi.chat, you get something called Demi.pocket, which is your networking tool. So you get like a top like a business card where you can like tap and scan ah people to like download your information, like contact information.
00:19:27
Speaker
I seen that. Do you have any ideas like say like now you created like an AI business? um Who are you trying to target? And then do you feel like you have any ideas for Wedding Pros on how to start their own AI company?
Integrating AI for Improved Business Workflows
00:19:41
Speaker
Yeah, if you, I mean, right now I'm trying to target e-commerce with Demi.Chat. So we want to like have it be able to do like product lookup or inventory tracking or tracking or order tracking and then like customer support. So like cancel my order, things like that.
00:19:58
Speaker
um um So but it really works for anybody. if yeah As long as you have a website, which I think most wedding pros will have website, right? Yeah. And then i guess when it comes to like you guys are in your own your companies, um again, I don't know much about the wedding planning space or like like a space in general.
00:20:18
Speaker
But i would say just look at like processes that you think are kind of. painful like for you like that take a lot of time like whether it's like responding to customers or qualifying customers ah potential customers or even just like coordinating like a photographer or a videographer catering then um maybe an ai could maybe of a flow could do that like an ai sit in the middle right
00:20:47
Speaker
yeah i love that what um Well, I was going to say you you probably need to get in the wedding industry world because you probably are going to get engaged in the next like one or two years. You're absolutely right.
00:20:59
Speaker
Get in my world, Brandon. You'll probably learn a lot um after engagement and working with trying to find all your vendors. Do you feel like... Do you feel like e-commerce um right now is a good place to be in? Like people selling like merch as wedding pros.
00:21:18
Speaker
I see people selling like sweatshirts and like um camera straps. um Do you feel like that's a really good way to make money? Yeah, I think there's always going to be a demand for like physical products, right? So e-commerce Well, i don't think we'll go away, but I think the way that we shop will. So like, I know there's a lot of like streaming TikTok and then like TikTok shop, for example. I know that's real good right now. yeah influencecing Influencer marketing.
00:21:49
Speaker
So I think that it's core e-commerce will be safe, but I think the way we buy will be different. Interesting. Do you have any insight of that? um Like on how wedding pros can use it?
00:22:04
Speaker
Maybe like bride and grooms like buying um maybe jackets for their bridesmaids or how did they how are they going to find their vendors? Like um how is AI changing the way people shop or find their vendors?
00:22:20
Speaker
That I wouldn't know too much about. But yeah but like I think influence influencer marketing is probably where the where everything's heading for like the generation generation. I they're going to look at like, oh, like people like you, Carissa, like ah now I know you.
00:22:34
Speaker
And then you're going to recommend
E-commerce Evolution and AI's Impact
00:22:35
Speaker
some vendors to me. And then you'll have people that under your network. Right. Like the full, like almost like an all-in-one solution. Yeah. Yeah. No, I'm just trying to get in your head because you're a decade younger than me and you're in like ah really into the AI world. So I'm just trying to like wrap my head, like what's in your brain and like transfer it to my brain to the audience. doing the Yeah.
00:22:57
Speaker
neurle Yeah. The way people shop. Okay. So maybe let's talk about leads. um So I know you say don't know much about the wedding industry in general, but is there any way like to use a platform or a website that you know, or AI or Chachi Boutique prompts to get us more leads?
00:23:19
Speaker
To get you guys more leads? and I think like email marketing is still fairly strong. I would say like there's something called instantly.ai, which is, yeah. So if you look that up, um it's like for cold outreach and it basically sends out emails and it makes sure that your email doesn't go into spam.
00:23:38
Speaker
and That's one of their, and like, they're one of their motes is like, we make sure your email doesn't go into spam. So what it'll do is it'll warm up your email. So like Google is like, hey, don't flag this as junk or don't flag this as bad.
00:23:53
Speaker
So to like send emails back and forth. So it's like SEO for your email domain. Oh, OK. And that's a subscription base. Yeah. And they do other stuff, too. But that's like how they get you in the door.
00:24:05
Speaker
Okay, that's really good to know because I feel like a lot of stuff just goes straight to spam. So it's kind of a waste of time. Yeah,
AI Transformation Partners and Business Efficiency
00:24:13
Speaker
that's actually when it goes to spam. you're like I just spent like all this money like spending on 1,000 emails and I don't know if theyve ever got anybody got them.
00:24:21
Speaker
Yeah, totally. Yeah. So you, I know you work really hard on your company, just talking to you those times every time I see you and you're just like grinding every day with your business partner.
00:24:33
Speaker
Like what are your biggest findings? Maybe the last like six months of like aha moments of this AI world and how it's like revolutionizing everything. i would say it's, it's still the wild West out here.
00:24:46
Speaker
um Yeah. There's, there's a lot of confusion but also a lot of like fear and then a lot of like echo chambers about AI. So it's very polarizing, right? Depends on who talk to about it.
00:24:58
Speaker
to be It's almost like religion, right? You got to be careful about who you talk about AI to because then people can be like, oh, like, no, one I don't do that. Or like, oh, wow, yeah, tell me more. So um we've had we've had to pivot a lot, right?
00:25:11
Speaker
You know, using... using whatever our clients want. um So i think the the biggest thing that in the past six months is that we've pivoted to like being your AI transformation partner.
00:25:24
Speaker
in your business. Wow, love that. Yeah, so that's the term that we use because we feel like we want to help you use AI and then give you a clarity versus like making it worse or like making you more confused.
00:25:39
Speaker
So we want to do that. Yeah, I love that. Yeah, that's been our biggest pivot recently. Thanks. You're transitioning people to the world of AI, yeah. Because sometimes it takes baby steps. You can't go from like zero to 100 all in one day. Agreed, agreed, yeah. um And then you, we talked about some of your wins last time we spoke at the networking event, but you said like a heating and air conditioning company, they like got rid of their whole marketing team and hired you on to like um set some AI systems up. Tell me about that win. So that one, um we basically helped them automate there their flow.
00:26:17
Speaker
We're still working with them now, actually. um We're One of the biggest things as well, in addition to that, is like the communication and within their company. So communication is like cancer for for any company, right? like It has to be unified.
00:26:32
Speaker
And if it's not, then it can be very hectic for anybody to do anything. So um we're working right now just like streamlining their data, their processes, and then seeing how AI can kind of fit like glue.
00:26:45
Speaker
inside inside their current system. And then we're doing like some and like reporting on how much is this gonna save you in one year, two years, three years with this, you know we call them quick wins. That's what they're called.
00:26:57
Speaker
um There's quick wins and there's slower wins. And then we find the lower hanging fruit and then we say, okay, this if we do do this, you're gonna save 50K a year, just off the bat. you know And then the next one's going to be, you'll save 150,000 a year.
00:27:11
Speaker
Then maybe the next one you'll save half a million a year, but half a million one obviously is like harder to implement, more complex. So they have to figure out the ones that we do. Yeah. This is all making sense. I'm just trying to relate everything back to wedding industry because i just talked to my old student and she was getting rid of her associate um program just because it could be a logistical nightmare with the communications of different photographers with the couple And the times and the the videographer and the second shooter. So I think these type of tools could help.
00:27:45
Speaker
um And
Revolutionary Potential of AI in Industries
00:27:46
Speaker
um if anyone and wants to like reach out to you to help with logistical stuff, they you can save them a lot of time. For sure. And it's some people it's like sticking them all into a group chat, but you're not.
00:27:58
Speaker
And then you have someone and someone sits in the middle and kind of like, hey, says, hey, you need to do this. You need do this. And this is something you would hire for. But AI can actually make those decisions soon. Yeah, like it can say, oh, we need to do this. We need do that.
00:28:10
Speaker
As long as it has like a general idea of what you need to do. Interesting. Yeah, i think I think you're onto something. I know it's a wild, wild west, but I just think of it like more like the dot-com era when people got really rich, like really fast. And I know there's going to be like a lot of multimillionaires and like that start AI businesses, but it just kind of like who, where, when and how. I wish it was that quick. I think the you hear about like companies that are getting funded like millions of dollars or billions of dollars,
Building Successful Business Relationships
00:28:43
Speaker
you know, but...
00:28:45
Speaker
think we just need to stay focused and then like just be keep being persistent because those people like a dime a dozen I feel like they're you know it's just all hype and news yeah okay good to know
00:29:00
Speaker
All right. A couple more questions and then we'll go into rapid fire questions. But, um you know, you've been entrepreneur like before you even graduated college. So what is your best like heck yes technique? Like how do you get your dream client?
00:29:19
Speaker
I think just being persistent, ah like a lot ah like a hybrid of persistence and communication, like over-communication and transparency. I guess tu communication and transparency are kind of the same, and hopefully.
00:29:35
Speaker
But yeah, it's like just for me, I knew the HVAC guy. I knew a lot of people that I worked with already. So it was very easy for them to trust me. Like, I know Brandon's work. I know he's a good guy. And so I know that he's a smart guy too.
00:29:48
Speaker
I think that's it's kind of like where and in general relationships are going. to You have somebody that you know and then it's more about what you know, ah who you know versus what you know.
00:30:00
Speaker
I think that's the best start. yeah Yeah. I mean, you you wanted to hire me. Yeah, right? I trust you. Yeah, I mean... like i think that but I think instead of an email, emails do work sometimes, but you have to it right when they need it.
00:30:15
Speaker
So it's kind of like guesswork still. But if you're keeping up with somebody, you like you're watching them on Instagram or you follow them on Facebook, then you already kind of know what they're up to. And those are to technical technically leads, if but you know but they're friends, but they're also leads.
00:30:33
Speaker
Yeah, we could do business with pretty much anyone. I could do
Making AI Approachable and Simple
00:30:37
Speaker
photography for anyone that has a brand, has a family, has ah has a love story. And then same with you, like strategizing their company with using AI tools. And I use your headshots everywhere, by the way. I love you.
00:30:51
Speaker
Oh, thank you.
00:30:54
Speaker
Oh, love that. Okay. Yeah, those are fun. um What do you think like your woo factor is? Like you're smart, you're charming, you're funny, um you know a lot more about AI than other people.
00:31:07
Speaker
But as far as like your messaging and your business, like what makes you stand out? That's good question. um I think I'm just approachable. I try to be approachable, but there's... yeah that like aspect of like friendliness, outgoingness.
00:31:22
Speaker
I try it to be too techie, but I mean, obviously I am, I have to be, but Demystify's whole mission is to make it simple, make things like more clear, like for ah people to understand, not just people that are in the field.
00:31:37
Speaker
So I think ah a combination of like being approachable, but also maybe hopefully keeping it simple. Yeah, I love
Enhancing Content with Chachapiti Prompts
00:31:46
Speaker
that. And I feel like that could relate to messaging and like photographers, videographers and planners, just like the process, making things simple. Like maybe they could have a chat box or bot on their website, asking them questions or if they're available on that date, getting instant gratification answers, um some DM automations on their Instagram and just making the flow easy. Or even if like they contact them on a Saturday, most planners say, oh, I won't get back to you for like
00:32:13
Speaker
two three days but like having some sort of automation where they could get the answer right away yeah exactly we want to put ai in people's hands and not keep it like too like in the in the clouds so if we put in people's hands and you don't even know you're using it then that's a success yes okay one last question before fun rapid fire questions but i would say um I would say a lot of wedding pros are using ChachiBT just for like social media posts or copy or whatever.
00:32:46
Speaker
are there any prompts that are like mind blowing to you or different ways that we can use it from your understanding of how it works? Wedding pros.
00:32:58
Speaker
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00:33:09
Speaker
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00:33:20
Speaker
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00:33:38
Speaker
That's a good question. um You know, it goes back to like the principles of like prompt engineering, like just maybe like say, hey, I need you to be a wedding expert for me. And before you say anything, say you are a wedding planner or you are a wedding expert and then say what you want.
00:33:55
Speaker
So like have a role play with you. And another thing could be being very specific, like context. So I think of is it, you know, like when you're talking with customers, giving context is really important, right?
00:34:09
Speaker
Giving the picture. So yeah think of like yeah a sound bath, right? When they're explaining your, close your eyes, you're in a green forest with deers around you and then there's birds chirping and then the sun is, you know, like the way a book describes, you know, an image.
00:34:28
Speaker
That's how you want to be with Chachapiti when you prompt. you want to be as detailed as possible and give as much context. even Even though Chachapiti can probably figure out what you're trying to think of, but the more information, the better.
00:34:40
Speaker
Interesting. Yeah, I think I did a good job getting in your head, but I'm like, i I'm taking away different things. That's why I like to have people outside the industry on this podcast.
00:34:51
Speaker
um Sometimes after a call that I have with someone, I'll talk to Chachi B.T. and just say like, you know, they told me they met on this ah video game and they...
00:35:03
Speaker
um it was called Neighbors and they um told me about like what they do in their spare time. They like to go climbing, they blah, blah, blah. The wedding is very like sage green and very calming.
00:35:14
Speaker
And then I say um to help help me write the proposal email ah to them um to capture like their essence and the vibe that they're going for for the wedding. And it definitely comes out better than what I would write. Cause it hits harder. Like they can resonate.
Brandon's Personal Interests and Content Creation
00:35:29
Speaker
They're like, Oh yeah, well, you know, we met. like hiking and it's like she put a lot of hiking theme in there it's like she gets it yeah totally yeah yeah so when i talk to you and your girlfriend later i'll be like i do some research on pokemon so not pomon but yeah that would be yeah that would be definitely hitting me for sure cool cool okay rapid fire questions um what is your most valuable pokemon card oh that's funny um it's a psa 9 it's like a
00:36:00
Speaker
$15,000, $20,000 card. Dang. day Okay. That could pay for some of your wedding. Definitely. Definitely. If I sell it. If you want to give it away. Yeah. um What are your goals or where do you see your company in the next like 90 days? Because your company is just in the baby stages, but still could go like scale. So tremendously. Focusing really much on the AI transformation partner.
00:36:23
Speaker
working with more companies like the HVAC client, like other service base, because they kind of use the same stuff. So like electricians, plumbers, and then that's just 90 days, but hopefully we can find a system for that.
00:36:36
Speaker
Wow. OK, cool. And then what do you like to do um in your free time besides working out and Pokemon? um I've gone into like playing video games recently.
00:36:50
Speaker
But also like hanging out with friends more like dinner, just catching up with people.
00:36:57
Speaker
Scrolling Instagram and YouTube, but it's like a guilty. Mine is. Yeah, me too. yeah Yeah, guilty pleasure. And then what was your favorite place that you traveled to?
00:37:08
Speaker
Oh, great question. Well, I've been to Vietnam a lot. So i would say Vietnam was probably my favorite. I know people say Japan. Japan's probably be like a second favorite just because I think the album is really interesting.
00:37:20
Speaker
Yeah, yeah I want to go there one one day. And then I guess um any social media hack, your favorite um Instagram hack?
00:37:32
Speaker
i if it I don't know if I'm like credible enough talk about and like social media hacks, but I would say like I've been doing a lot of driving content and it seems like a lot of people like that. like we And it's easy for me to do because I'm driving and I don't i really don't really do anything besides listening to music while I drive. So it's easy for me to like make content at the same time and just talk openly with like a camera.
00:37:56
Speaker
Really? Yeah, like I like the driving content. It's very it's it's very integrated into my work by workflow. So you're literally like you put it on the tripod and just talking? Yeah. And my car also drives, so I don't need to actually look at the the road.
00:38:10
Speaker
Like I can look at the camera. Oh, crazy. And what are you talking about? AI stuff? AI stuff. Any questions people leave in the comments? Things that maybe I think about randomly. Like just want to be open. I don't need to be talking about AI stuff all the time.
00:38:25
Speaker
So just life things, running a business or whatever I'm feeling, really. Okay. Yeah, I do find you very interesting. Thank you. of so like I never thought of that before, but I think that's a really good idea. I heard Ed from Super Simple Marketing talk about like unboxing stuff and creating content because it just people like to see that kind of stuff. so um These are all really fun ideas. and then Where can everyone find you and work with you, Brandon?
00:38:56
Speaker
You can find me at Wong and White. and That's my personal Instagram. You can find me LinkedIn, bwong5995. five hundred five um Yeah. And dimsifyai.org.
00:39:10
Speaker
Yay. Thank you, Brandon, for being on. This is a fun conversation. Thank you for having me, Krista. Thanks so much. Yeah, it's been really fun.
00:39:20
Speaker
Thanks for joining me this week on Get a Heck Yes with Carissa Wu. Make sure to follow, subscribe, leave a review, or tell a friend about the show. Take a screenshot and post to IG. Tag me. Also, don't forget to download my free guide on how to become a lead generating machine.
00:39:35
Speaker
See you next time, wedding pros.