About This Episode:

On today’s episode of Get a "HECK YES"!, I sit down with the incredible Nayri Kalayjian—also known as the Wedding Fashion Expert. From bestselling author to celebrity bridal stylist and business coach, Nayri has transformed Lovella Bridal into one of the most sought-after bridal brands in the country.

We dive deep into:

 * How Nayri creates a unique, high-touch customer experience using tech and team strategy
 * Her favorite sales techniques to get a HECK YES! from dream clients
 * How to stand out in a saturated wedding market with your “Woo Factor”
 * Why branding and online presence are everything in today’s wedding world

Whether you’re a bridal pro or just love boss woman energy, this episode is packed with gold.

🎁 Free Gift for Listeners:
Download Nayri’s Wedding Day Checklist – a must-have resource for brides and bridal pros alike:
👉 weddingfashionexpert.com/downloads [https://weddingfashionexpert.com/downloads]

Watch the Interview on YouTube:
Subscribe & Watch → [https://www.youtube.com/@carissawoo]

💬 Let’s Connect:
If you loved this episode, screenshot and tag us on Instagram @carissawoo and @weddingfashionexpert with your favorite takeaway! Don’t forget to hit follow and leave a 5-star review 💖

Instagram: @weddingfashionexpert [https://instagram.com/weddingfashionexpert] | @lovellabridal [https://instagram.com/lovellabridal] | @lovellaplus [https://instagram.com/lovellaplus]
Website: weddingfashionexpert.com [https://weddingfashionexpert.com/] | lovellabridal.com [https://www.lovellabridal.com/]

EP. 180 - From Bridal Styling to Business Powerhouse: Nayri Kalayjian’s Secrets to a "Heck Yes" Experience

Overview:Today’s episode features executive coach and bestselling author Deekron Krikorian, MBA. Deekron specializes in merging high performance with holistic well-being, empowering professionals to excel mentally, physically, and emotionally. Drawing from his diverse background as a Big-4 CPA, management consultant, and tech startup founder, Deekron introduces his groundbreaking “whole person” transformation method detailed in his bestselling book, The Nine Shifts.

Key Highlights:

 * Mindset Mastery: Understand how your mind creates resistance and limiting beliefs that fuel perfectionism and procrastination.
 * Energy Optimization: Discover practical habits around movement, nutrition, sleep, and emotional regulation to prevent burnout and sustain energy.
 * Purpose Alignment: Reignite your motivation by connecting deeply with your unique purpose and understanding your “why.”
 * Habit Formation: Learn empowering habits through repetition, accountability, and simple strategies that create lasting change.

Main Takeaways:

 * Techniques to get into action effortlessly without relying solely on willpower
 * Strategies that maintain both high performance and overall well-being
 * Empowerment tools that serve as a stress shield, preventing burnout
 * The powerful 60-second morning ritual to maintain motivation and consistency for life

Sales Strategy to Get a HECK YES:

 * Empathetic listening
 * Releasing attachment to outcomes
 * Building trust through authenticity, commitment, and fun
 * Removing limiting beliefs
 * Simplifying the process to start

Deekron’s Woo Factor:Unlike typical executive, mindset, or health coaches, Deekron uniquely blends these disciplines into a comprehensive approach focused on true, lasting behavior change—helping individuals thrive in every facet of work and life.

Special Gift for Listeners:Enjoy exclusive access to the first three chapters of Deekron’s book, The Nine Shifts, empowering you with transformative insights right away.

👉 Download Your Free Chapters Here [https://www.dropbox.com/scl/fi/aaqaay3x7usr50krh23l8/Book-Exceprt-The-Nine-Shifts-Ch-1-2-Web-version.pdf?rlkey=3ou33lf70ys1kqjm2qqbhqywc&st=lq0rb9uk&dl=0]

Tune in to transform your approach to motivation, energy, and sustained high performance!

Connect with Deekron https://healthyhighperformer.co/

Connect with Carissa Woo  https://www.instagram.com/carissawoo

https://www.digitalwealthhypegirl.com/24-hr-ai-challenge - Make a digital product

Ep. 179 Motivation 3.0: Unlock Peak Performance & Well-Being with Deekron Krikorian

About the Episode:Join us for an inspiring conversation with Kathy Huynh Cabico, a bridal makeup artist with over a decade of experience and the founder of Kathy Huynh Artistry. Beyond artistry, Kathy is a dynamic mindset and business coach dedicated to helping makeup artists break free from feast-and-famine cycles and effortlessly attract dream clients.

Hot Topic:Bringing Awareness to Mindset and Subconscious Programming for Makeup Artists and Wedding Professionals

Key Takeaways:

 * Discover the subconscious beliefs and stories holding you back.
 * Clearly envision your dream business: how it looks, feels, and operates.
 * Learn techniques to rewire your subconscious mind and nervous system for lasting success.
 * Implement daily actions and decisions from a place of confidence and certainty.

Main Insight:Gain deep insights into your subconscious programming and actionable steps to shift your identity, empowering you to elevate your business to new heights with ease.

Kathy’s HECK YES Technique:Getting potential clients on a call and impressing them with confidence, personality, and undeniable expertise.

Kathy’s Woo Factor:With two decades of customer service excellence, Kathy creates unforgettable client experiences, making brides feel beautiful inside and out. As a coach, she uniquely addresses the critical yet overlooked 90% that genuinely drives business success.

Special Gift for Listeners:Free Masterclass: "Mindset Mastery for Beauty Pros"—Step into your next-level identity and transform subconscious programming for unstoppable success.

👉 Claim Your Spot Here [https://kathyhuynhcabico.thinkific.com/pages/mindset-mastery-for-beauty-pros]

Connect with Kathy:

 * Website: kathyhuynhartistry.com [https://www.kathyhuynhartistry.com/]
 * Instagram & Facebook: @Kathyhuynhcabico [https://instagram.com/Kathyhuynhcabico], @Kathyhuynhartistry [https://instagram.com/kathyhuynhartistry]

Connect with Carissa Woo

https://www.instagram.com/carissawoo

Join the 24 hour challenge https://www.digitalwealthhypegirl.com/24-hr-ai-challenge

178 - Unlocking Mindset Mastery: Thrive in Your Bridal Beauty Business with Kathy Huynh Cabico

Telling Your Story Authentically with Taylor Stonack 

Power of Consistency with DJ Kevro 

✨ Episode Overview:

In this episode, I sit down with the powerhouse Gen Z planner herself—Kara Galvan—who’s making waves in the Seattle luxury wedding scene. At just 26 years old, Kara has climbed the ranks from part-time planner to Seattle Regional Manager at Your Perfect Bridesmaid, with features in PEOPLE, Over the Moon, and Washington Wedding Day under her belt. We talk about what’s out in weddings, what’s next, and how to show up fully as yourself in this fast-paced industry.

🔥 Hot Takes Kara Drops in This Episode:

 1. Formal Cake Cuttings? Overrated! Kara shares why this outdated tradition might be better as a private couple's moment or just for the photo opp.
 2. Sparkler Sendoffs Are Dying: Save yourself the stress and go out with a bang on the dance floor instead.
 3. Ditch the Basic Arch: Floral pillars or a bold floral arch elevate your ceremony AND your wedding gallery.

💡 Listener Takeaways:

 * Trust your gut—your instincts are usually right.
 * Let go of what you can’t control and focus on being authentically YOU.
 * You don’t have to wait to be older or more experienced to lead—you can shine right now.

🌟 The Woo Factor:

Kara’s youth is her superpower. At just 26, she’s built a thriving career, trusted by high-end clients to bring their dream weddings to life with a fresh and bold perspective.

📣 Want More from Kara?

Follow her journey and get wedding inspo, BTS tips, and all her Gen Z fire on Instagram:
@yourperfectbridesmaid [https://instagram.com/yourperfectbridesmaid] | @seattleweddingplanners [https://instagram.com/seattleweddingplanners] | @kuurraa [https://instagram.com/kuurraa]

Follow Carissa Woo

https://instagram.com/carissawoo

Ep. 175 - Breaking Wedding Traditions & Standing Out as a Gen Z Wedding Pro with Kara Galvan

Olesya’s work reaches deep into your soul, leaving an indescribable impact that sticks with you. She’s got this knack for capturing not only moments but also the true essence of our family and the love that holds us together.

https://olesyaphotography.com/

https://instagram.com/carissawoo

Ep. 174 - How to turn your photos into art - Olesya Alferenko

🌟 Episode Summary:

In this episode, I sit down with the incredible Rose Groves, a destination wedding and elopement photographer who believes adventure doesn’t have to mean a 4-mile hike! She shares how couples can craft luxurious, intimate wedding experiences in stunning locations—think private beaches in Santorini, glass cabins under the Northern Lights, or secluded sunrise moments in Italy. Rose also gives her best sales techniques for getting a HECK YES from dream clients and talks about how she stands out in the wedding industry with her Woo Factor.

🔥 What You'll Learn:

✨ How to redefine adventure weddings beyond the typical hiking elopement
✨ The importance of making your wedding a reflection of your love story
✨ Rose’s top sales technique for attracting and booking dream clients
✨ What makes Rose more than "just" a photographer—her expertise in logistics, food, and unique experiences

🔗 Join us for an inspiring conversation and get ready to say HECK YES to your dream wedding experience!Website: www.matlaiphotography.com [http://www.matlaiphotography.com/]
Social Media: @matlai_photography [https://www.instagram.com/matlai_photography]Connect with Carissa https://instagram.com/carissawoo

🎧 Listen now on Apple Podcasts, Spotify, or your favorite podcast app!

Ep. 173 - Adventure Without the 4-Mile Hike – Crafting Unique Weddings with Rose Groves

💖 Episode Description:
In this episode of Get a "HECK YES"! with Carissa Woo, we're diving deep into how wedding planning can be more than just organizing a big party—it can lay the foundation for a strong, equal partnership in marriage. Carissa sits down with Felicia Kashevaroff, the founder of Tend Task and creator of I Do Differently, to explore how couples can transform wedding planning stress into opportunities for connection. Felicia shares her unique blend of wedding officiant expertise and relationship coaching, offering practical tips on how to establish shared decision-making systems, create meaningful rituals, and challenge traditional gender roles to build a marriage that lasts.

Felicia also reveals how wedding pros can strengthen their client relationships by suggesting relationship coaching and why it’s not just good karma—it’s good business. Don’t miss this insightful conversation packed with actionable takeaways for both engaged couples and wedding professionals!

✨ What You’ll Learn:
✅ How to turn wedding planning stress into opportunities for connection
✅ The power of designing ceremony elements that reflect your partnership
✅ Why challenging traditional gender roles leads to stronger marriages
✅ How wedding pros can benefit from suggesting relationship coaching

💡 Felicia’s Woo Factor:
Felicia’s unique combination of wedding officiant expertise and relationship coaching creates a service that no one else offers—helping couples create ceremonies that authentically reflect their partnership while building the skills to make their marriage last.

🔥 Felicia’s “HECK YES” Strategy:
Felicia’s secret to landing her dream clients is through strategic partnerships with trusted wedding professionals. By positioning relationship coaching as a solution during the stressful planning process, Felicia connects with couples at exactly the right time—ensuring both the wedding day and the marriage are built on solid ground.

🎁 Freebie for Listeners:
Felicia invites wedding professionals to apply for the exclusive Wedding Vendor Partnership Program! This free program helps wedding pros connect their clients with professional relationship coaching while earning significant referral bonuses. ➡️ Apply here [https://2gojs9jggge.typeform.com/idodifferently]

📲 Connect with Felicia:
👉 Website: https://tendtask.com [https://tendtask.com/]
👉 Instagram & Facebook: @tendtask [https://www.instagram.com/tendtask]

Connect with Carissa Woo https://instagram.com/carissawoo

🎧 Tune in and learn how to help couples create both the wedding and the marriage of their dreams!

Ep. 172 - Building Equal Partnerships Through Wedding Planning with Felicia Kashevaroff

💖 Episode Summary:
In this episode of Get a "Heck Yes!" with Carissa Woo, I'm chatting with the amazing Lizzie Johnson, owner of Lizzie’s Bakery! Lizzie is a talented baker and creative entrepreneur specializing in custom cakes and desserts for any occasion. As a mom to two crazy and fun boys, Lizzie has mastered the art of combining business and motherhood while staying true to her passion.

Lizzie dives into her exciting journey of expanding her bakery business with mobile retail units — including a bakery horse trailer and bakery shed! She shares her best tips for creating themed treat drops, developing seasonal cake flavors, and engaging with her local community to build strong customer relationships.

Lizzie’s story is all about taking charge of your own path — and she’s here to show you how to do the same!

🔥 What You’ll Learn in This Episode:
✅ How Lizzie built a thriving bakery business with mobile retail units
✅ The power of themed treat drops and seasonal cake flavors
✅ Why community engagement is key to customer loyalty
✅ How to use a la carte options to close more sales

💡 Lizzie's "Woo Factor":
Lizzie’s motto is "Community over competition." Her goal is to be a light in the world by working hard and being kind — and it’s helped her business grow in incredible ways!

🎁 Special Offer:
Lizzie is offering 10% off on her monthly cake tasting boxes (yes, they ship too!). Promo code coming soon!

👉 Connect with Lizzie:
🌐 Website: www.lizziesbakery.com [https://www.lizziesbakery.com/]
📸 Instagram: @lizzies_bakery [https://www.instagram.com/lizzies_bakery]
📘 Facebook: @lizzies_bakery [https://www.facebook.com/lizzies_bakery]

Connect with Carissa https://instagram.com/carissawoo

🎧 Don’t forget to subscribe, rate, and leave a review! Let’s get that HECK YES! 🙌

Ep. 171 - How to Build a Thriving Mobile Bakery Business with Lizzie Johnson

Welcome to "Get a Heck Yes" with Carissa Woo. Carissa has been a Los Angeles
wedding photographer for over a decade. She's traveled the world, built her
team, and seen it all! Carissa Woo Photography won best wedding photographer by
California Wedding Day 2 years in a row. She now coaches wedding photographers
hit 10K a month and builds a thriving business. In this podcast, Carissa will
deep dive into how top wedding creatives get that heck yes from their dream
clients. She is not holding back on the struggles of the business and how to
push through the noise. Some healthy hustle, mindset shifts, up-leveling your
money story, time hacks because she's a mom of 2, a little bit of woo woo, and
most important, self-love and confidence are just a few of the many things we
will talk about. See you all soon Connect with Carissa Coaching IG: @Carissawoo
Photography IG: @carissawoophotography Download a free guide on how to become a
lead generating machine HERE

Get a "Heck Yes" with Carissa Woo Wedding Photographer and Coach

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Wedding Photography, Photography, weddings, wedding pros

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