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Ep. 184 - The Power of Selfie Videos: How to Book More Sales Calls Without Going Viral with Ed Oyama of Super Simple Marketing
13 Plays1 hour ago
In this episode, you’ll learn:
• Why a simple selfie video can book more sales calls than a $5K studio production
• The story of a shy marketing consultant who created 3 videos in 3 days—and saw amazing results
• Why going viral is overrated—and the one Super Skill that matters more for sales
• A 3-step video script you can use today - and make effortless videos in less than five minutes!
📲 Connect with Ed: https://www.instagram.com/supersimplemarketing
Grab the Freebie:
Want to start making videos that book calls in under 5 minutes?
Download Ed’s free guide: The One Simple Video Script
(No fancy gear. No editing. Just a super easy video you can shoot with your selfie camera)
https://instagram.com/carissawoo
Podcast sponsored by 17hats.com use code heckyes to get 50% the entire year
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Transcript
Introduction and Effectiveness of Selfie Videos
00:00:00
Speaker
happy woo wednesdays everyone i got my voice back pretty much like 80 so i'm so excited i have a new freebie it's how to make passive income with reels seven second reels you are going to love it go to my instagram and dm me the word hype and i will send it right over Today I have my friend Ed Oyama from Super Simple Marketing and he is a business strategist and the hot topic is how to make selfie videos.
00:00:35
Speaker
Selfie videos could make you more money, get you more business than a huge production video that cost you $7,000. So he went viral on YouTube from the selfie video that he wasn't even going to post and he got like a ton of business.
00:00:51
Speaker
Also, stay to the end. He has a really cool freebie. He's giving us all a script on how to make our videos go viral. You are going to love it.
Carissa's Background and Podcast Goals
00:01:01
Speaker
Enjoy this conversation.
00:01:06
Speaker
Welcome to Get a Heck Yes with Carissa Wu. I'm your host Carissa and I've been a Los Angeles wedding photographer for over a decade. I've traveled the world, built my team, and seen it all.
00:01:17
Speaker
I now coach wedding photographers hit 10K a month and build a thriving business. In this podcast, we are going to deep dive into how top wedding creatives get that heck yes from their dream clients. We are not holding back on the struggles of the business and how to push through the noise. Some healthy hustle, mindset shifts, up-leveling your money story,
00:01:35
Speaker
Time hacks because I'm a mom of two, a little bit of woo-woo, and most importantly, self-love and confidence are just a few of the many things we will talk about. I want to give you a genuine thank you for following along my journey.
00:01:47
Speaker
I hope to inspire you every Woo Wednesday so that you say heck yes to listening to this podcast. See you guys soon.
Ed's Simple Social Media Strategies
00:01:57
Speaker
Hey everyone, welcome back to get a heck yes with me, your girl, Carissa. I finally got my voice back, so I'm super excited. It's not quite there yet, but I have my friend here today, Ed Oyama. He is the walk and talk video coach.
00:02:13
Speaker
He helps you make simple videos that make sales. He's a social media strategist, but he makes everything simple. He did a lot of challenges. He also got me ranked number one in Torrance and South Bay wedding photographers. So he does go. Oh, and the last time you were on my podcast was just 11 months ago, with July 23rd. it has 108 on market secrets on chat. chebt So go check it out. And now we're all the way on.
00:02:44
Speaker
184 so congratulations man we're pushing 200 you're pushing two yeah geez that's epic i like i just ah pop on here i just took a little short nap and ready to go epic summertime with the kids is no joke Yeah, it was so scorching hot and torn today. my word. It's never scorching hot. It never is. That was the hottest Father's Day ever. I was like, get us out of the sun, guys. am wearing nothing and I'm sweating my whole head.
00:03:20
Speaker
I need AC. I need a drink just thinking about it. I got the water right here. got my green tea. But yeah, me and you have become really good friends over the past year. we were part of Venus's Close on Sunday Christian group. So we got to really share our hearts every Monday. ah so good.
Ed's Career Transition and Personal Fulfillment
00:03:41
Speaker
Yeah, it's just so crazy to see you evolve over the year and now. Like you're doing trips to Costa Rica and doing all the things. So just like, I can't believe how far you've come. Oh, I appreciate that. And it has been just like,
00:03:57
Speaker
I don't know, such a journey. God is good. The road is very unpredictable, but i i just meet such great people like you, like Eunice, and it's meant everything. So thank you so much for being a friend, yo.
00:04:11
Speaker
Hey, friends forever. Okay. Let's go. I was not going to ask you about your childhood. I did that last time, but I'll ask you kind of a fun question. Like, what do you think How do you think you evolved in the past year? Like talk about how you were last year and maybe like your epiphanies that you found this year. Cause I know you changed and evolved a lot.
00:04:31
Speaker
My goodness. So on a surface level, it was like this, I came in thinking i was a social media agency guy and I was like really excited. And in fact, that was already a big switch. Cause I came into business when I started in 2021 Summer of 21. So this is ah year four, senior year.
00:04:52
Speaker
Let's go. a But um I came in thinking I was a website designer, but as I went out and talked to people, And I got asked about social media stuff like, oh, what's going on in Instagram? And i'm like, well, you know, ah reels give you reach and stories are great for selling. And people are like, what'd you say? Roll that back. I'm like, oh, you didn't know. Yeah, reels get you viral reach, but only your friends see your stories. so that' And the stories are only one step away from DMs. People got excited when I dropped little gems like that. I'm like, oh.
00:05:22
Speaker
Oh, wait a second. I know more than I think I know. Maybe, and I enjoy this, by the way, much more than building websites. I still do the occasional site, but like, it was so fun to do social media.
Challenges in Managing Diverse Content
00:05:33
Speaker
And then on the back end of it, though, I was realizing it wasn't always fun, especially if I'm doing super technical content for a field that it's not personally like my favorite. For example, I was helping a realtor make, and this was really good content, by the way, nothing against this topic, but I was helping him make content on how 1031 exchanges, lower your tax liability. Oh, it's a great play.
00:05:59
Speaker
If you want investment property, look at me. I know this stuff now, but... When I walked into that gig, I was like, oh, I'm in over my head, guys. But let me edit this. Let me work this. I can tell the story. But in the middle of it, I was i came to the epiphany.
00:06:14
Speaker
I don't know if this is for me doing this for like every other business. I'm helping CrossFit gym, and I love what he's doing, our friend Garrick. And it's epic. But I'm ghostwriting his emails. And I'm like,
00:06:26
Speaker
There's only so much I can say about, you know, the benefits of staying hydrated and your proper form when you're weight training. This is not my business. This is not my life. yeah And what I realized in the middle is I love the coaching and helping people.
00:06:43
Speaker
Think strategically, helping them think creatively and make not just pivots like me, because I know it a lot of I'm a weirdo. I pivoted once a year as I figured out more and more who I really was.
00:06:55
Speaker
And i I would say that would probably be the deeper thing. The surface thing is I changed from social media manager or agency to social media strategy coach. and just Because I love the conversations. I love the bird's eye stuff and and encouraging people. I think it's very discouraging.
00:07:13
Speaker
I think it can be very depressing. I think it can lead
Marketing Certification and Client Insights
00:07:16
Speaker
to burnout. I burned out like three times so far on social media and counting, right? You were there, you know it. Like, why don't you post no more? I'm like, and I'm just watching you bust out that B-roll, like so effortless.
00:07:29
Speaker
By the way, if you ever get to see Carissa film B-roll live, or if she ever hands you the phone, it's amazing to watch. You just make it so effortless. You're so good at that style of video. I'm like, dang, girl.
00:07:42
Speaker
Well, now I stopped it. So it was making me kind of miserable to think that I had to even shoot one B-roll a day. So now I'm just taking an old B-roll from my last 15 years of my life.
00:07:54
Speaker
I'm so sorry. A lot younger. Oh, my God. But then there's the nostalgia angle too. Valid. 2,000%. Right? like Yeah. B-roll is B-roll. Video is video.
00:08:06
Speaker
That's cool. Okay. So you... Before maybe you you were too deep into the business doing like more of the heavy lifting, but now you're more like of a bird's eye, like, hey, let me strategize this year for you, you know, your messaging. And then you kind of like give them outline and they take it away with it.
00:08:25
Speaker
Absolutely. I love mapping out the big pieces and also helping people like, so I wanted to get a marketing certification when I started to realize I am getting into the coaching business.
00:08:37
Speaker
And I've never thought of myself that way. I've never thought of myself as I had to look up what is the word consultant mean? And this is when Garrick was like, Ed, after the AI talks about that season of the last podcast, he's like, Ed, I want to sit down with you every week and just talk about AI and what it can mean. And by the way, you're good with CRMs. Help me with go high levels, whatever, kind of stuff like that. And we did great work together. I loved it. But I was like, what would I even call this work I'm doing with Garrick? And I asked ChatGPT and says, you're a consultant, Ed. I'm like, I'm a consultant. That's fancy. Yeah.
00:09:12
Speaker
I would say too, like another deeper thing is I feel like I'm a lot more comfortable with who I am and the way I'm built and building a business.
00:09:22
Speaker
That's a lot closer to the way I'm built, making content. That's a lot closer to the way I'm built, my rhythm, my flow, the way I i get to talk the way i actually talk, which is, oh my gosh, if you're trying to make content and you're not doing that,
00:09:37
Speaker
Such a downer over time. It's so much work. Yeah. so It's almost like now when I go on stories, like I don't even know what I'm going to say. It just kind of like comes out of my mouth. Yo, that's good.
00:09:51
Speaker
That's good. That's good. I love that. oh Because otherwise it it feels like so much more work. It feels like so much more, so much more. How would you describe like who you are now and like who you hope?
00:10:03
Speaker
So the funniest thing that happened along the way was i was in this marketing certification, highly recommended, by the way, StoryBrand. You don't got to get the certification, but the book just dropped Building a StoryBrand 2.0.
00:10:16
Speaker
Donald Miller, great author, released that book this year. um I read 1.0. It's like my my marketing Bible. and i don't I don't say that lively. I love the Bible Bible, but he did such a great job with it. It's stuck over the last, over a decade, I think.
00:10:34
Speaker
Those principles are are so good and he's so great at explaining, making it super simple. um Marketing made simple, business made simple, small business flight plan. I was like, I want to do marketing, but I realized these little things. Like, for example, I'm working with a kickboxing gym up in NorCal, Oakland.
00:10:51
Speaker
He's ah a one-man show. He's a a trainer. Great guy. Man, you should see this guy's Google reviews. We got him to the front too because it was easy. He has great reviews. Yeah. But yeah. He said, Ed, we got to talk. And as we talked, he's like, well, I want help with my Instagram. And the more I looked at the Instagram, I'm like, I think what we need to actually think about is, you know, what what do you love doing and what makes the business money?
00:11:15
Speaker
And you started as kids kickboxing, which I get, and you're so good at it. And you're also really good at training people in like, the way he said it, Shaolin, competitive, taekwondo, kickboxing, mixed martial arts. I'm like,
00:11:29
Speaker
yeah That's epic, man. yeah But then who gives you the money? And it's like, oh, moms and dads and people trying to get fit. I'm like, oh, what's the name of the business? NorCal Muto. By the way, if you're in the Bay, go to NorCal Muto.
00:11:45
Speaker
Totally fire. But he I was like, huh, that's so interesting because does the average mom know what Shaolin kickboxing is? You know what I mean?
00:11:56
Speaker
Is the average mom trying to compete? And is the average mom know what Mudo is, which is a word rich with depth and history and culture.
00:12:07
Speaker
And I'm like, yo, I had to look that up. But you own Oakland kickboxing.com, the domain. Wow. I'm like, ah what if we just made that your domain? And what if we made that this is bold.
00:12:21
Speaker
So push back if you want. But what if we rename the business? Oakland kickboxing. Cause then you don't got to explain. You don't got to explain. I get on this. I have the privilege as part of my certification to sit with the coauthor of the story brand stuff.
00:12:37
Speaker
ah Marketing made simple. His name is JJ Peterson. Dr. JJ was like, yo, if you got to explain it, yeah I'll say it nicer than he did. But if you got to explain it, you could have done better. NorCal Muda, what is it?
00:12:50
Speaker
Well, he can give you a beautiful explanation, but if you got to explain it, you could do better. And so anyway, I was like, huh, if you got to explain it, you can do better. This is true.
00:13:02
Speaker
And helping him pivot to that and think about, well, what does a mom really want? Do they want to... kick butt and destroy people in tournaments or they just want to look good in their clothes and feel good about themselves and not fall asleep while taking care of the kids or at the end of that day, just not kill anybody, know, like just handle your business.
00:13:22
Speaker
And I was like, what if we just, instead of talking about how you do these drills and got pads, and this and that, what if we just said, this is the best workout of your life?
00:13:33
Speaker
You'll have it's strength training and cardio at the same time. Plus, you're with a lot of friends. Community is great here. End result, you will not quit before the end of January. You will go and you will keep going. You will be fit, stay fit. And it's going to be totally unlike your gym membership, which you quit on January 21st every year, right? like it Yeah.
00:13:53
Speaker
and And it was just easy. and And he's getting so many more
Mindset Shifts and Business Growth
00:13:56
Speaker
clients. He's getting calls. And he's like, ed I got to go down to L.A. and help my daughter move. It was like a mini vacation. And honestly, ah I got a little misty eyed when I read the message. He's like, it's because of the help you gave me. that This has been a really great year for us. And I was like, no, boy, you did it. You did it. You did it, though. You did it.
00:14:16
Speaker
You are super simple marketing. So you definitely simplify it. I just like to be the whisperer. I don't want to be like the tyrant, crack the whip or whatever. Nah, but sometimes it's so obvious. Sometimes it's so simple, you know?
00:14:31
Speaker
I love that. That's a great story. i can't believe we've been talking for 15 minutes already. I feel like it's only been like five minutes. Oh, holy smokes. You're a fun person to talk to, Chris. I know, you must too. I guess one more question before Hot Topic.
00:14:44
Speaker
Okay, so now that you are... um You've done really well in business this year, but like maybe what was one of your mindset hacks or something that helped you get clients? Cause we're speaking in the wedding pros and creators right now. So maybe it might pertain to them like thinking outside the box.
00:15:05
Speaker
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00:15:18
Speaker
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00:15:30
Speaker
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00:15:44
Speaker
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00:16:00
Speaker
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00:16:24
Speaker
Oh, 100%. I have been really, really liking The Gap and the Gain by, I believe it's Dr. Benjamin Hardy and Dan Sullivan.
00:16:37
Speaker
And something I learned about myself along the way over the last coming up on four years of business, I am, not like a super high achiever, but I definitely always have goals.
00:16:51
Speaker
And when I fall short of those goals, I feel really bad. I get down on myself. It's like, I'm fourth generation Asian and this is still my head, you know, like, ah like what about the other 5% when you get that 95 you bring it home? It's like, what is that?
00:17:07
Speaker
Why is the other 1%? I got 109% on the test, ma. And they're like, well, wasn't there 10 extra credit points possible? What happened? Yeah. and and but ah and And in business, it's worse because it's like, well, yeah know I'm not bringing home 90s. I'm probably bringing home 75s, 77s, 82s.
00:17:25
Speaker
eighty two s The gap in the game is this idea that so often we look at the gap between where we are and when we where we want to be okay instead of looking backwards at how far we've come. okay Because like if I took the really gap thinking about my business right now and I took it that way, I'm like, yo,
00:17:46
Speaker
I have s switched my business three times in three years. What's wrong with me? you know like is Choose a lane and stick with it like you You should have been so much further. if Imagine if you had just chose one and gone all the way, right?
Building Trust through Relationships
00:17:59
Speaker
But the flip side of that is, wait, who wait, wait. Let's be nice to ourself for a moment. Look back. You have kept the business going for three years without even having committed to one idea,
00:18:14
Speaker
And you could argue with me, yo, that's that's so pie in the sky. Like, yo, you you're you're just making stuff up to feel good. But you got to think, are you? Because it is an achievement.
00:18:24
Speaker
In today's economy, with how many moving parts there was, how much is there to learn? all of you that have been in business for more than one year, what how much did you have to learn in year one?
00:18:36
Speaker
How much did you endure? how ah How many times did you feel like quitting? you know wow And every year after that, it you got to give yourself your props you know no like i started um watching you when you first started speaking and now you're like a hot commodity and like everyone wants you to speak at their event so yeah give yourself like a round of applause and like steve jobs always says you can't connect the dots forward absolutely absolutely oh So true.
00:19:07
Speaker
Okay. So our hot topic is kind of interesting. Wedding pros listen up. um You could tell them it's a catchy title. What is our hot topic today, Ed, and why is it so near and dear to your heart?
00:19:18
Speaker
All right. So the topic today is why a short selfie video can book more calls than a $5,000 shoot and my own 11,000 view story.
00:19:33
Speaker
Okay. Okay. Should we start with the story? Yeah, yeah, yeah, for sure. So i was realizing as I'm coaching people, video is such a shortcut to build relationships. You build that know, like, and trust because people get to see you.
00:19:49
Speaker
They get to hear you. They get an immediate feel for what it's like hanging out with you, talking to you, getting coached by which is key, especially if you're in the coaching business. But honestly, it's for everyone. If you're a wedding photographer, yo, it is so very relational. I admire, i love watching a good wedding photographer at work, building rapport, making people laugh, getting them goofy, getting the best out of them. It's so relational.
00:20:16
Speaker
So I was like, yo, no matter what my industry is and no matter what pivots next, I hope this is the last one. And I'm like, I'm, I'm really loving it. I'm like,
Viral Video Success and Content Creation
00:20:24
Speaker
yeah, this is it. But It's all about building relationships, you know?
00:20:30
Speaker
yeah And then on the other side of things, I was like, what ah no better way to prove my authority that I know what the heck I'm talking about, you know, than to come on and talk about it so I can be about it on the camera.
00:20:44
Speaker
And teach some nuggets. And I was like, you know what, even if nobody watches this, I'm just gonna make these videos for people in my local chamber of commerce, people that I met at that networking coffee, I'm just gonna think of the questions they had for me. And they're like, Oh, and I saw light bulbs go off.
00:21:03
Speaker
right, I'm going to give them that one about reels and reach again. I'm going to give them that one about how Instagram is social media. So make sure you converse in the DMs and in the comments. It's social, not just media.
00:21:16
Speaker
And I and i'd just make videos about this. And it was cool. I was like 23 subscribers, 34 subscribers. on Oh, I got another subscriber. Let's go. I got 100 views on my video. Oh my gosh, this is great.
00:21:27
Speaker
and it was and And the algorithm is actually very kind on YouTube. It's a great place to be as a new so new video creator, you could say. Business owner who's not a full-time content creator, just make some videos.
00:21:40
Speaker
The algorithm will love you. they They always need more content. But the thing that happened was I made this one video and I really didn't want to make it. Honestly, it was one of those things where it's like, ugh.
00:21:53
Speaker
I told myself I make a video every week at the minimum. It is a week. It might have even been eight days. I was like, oh, dang it. I got to do it. got to do it. I even bought myself a fancy new camera. I even got it right here on the desk. I got this fancy new camera. like, all right, all right, right.
00:22:09
Speaker
Let's just shoot a video for the heck of it. That video got 11,000 views. Wow. I almost didn't even post it because I was like, this is so different. This is such a basic video. and This is on YouTube.
00:22:22
Speaker
Yeah, this is on YouTube. you can You can look it up. um So the video is on my channel, Super Simple Marketing, and it was released, gosh, this was almost a year. I looked it up. It's 11 months ago that I made this video, and it is called...
00:22:40
Speaker
but wait Wait, wait, wait, wait, where is it? Watch this if you're too busy to make content. Apparently, that is a really big problem. Right? it seems so obvious looking back. i'm like, of course that did well. And the and the thumbnail just has me going...
00:22:56
Speaker
Video can be easy and it says in letters. And I was like, what? It currently has 11,352 views. It still gets an occasional view 10, like all the time. 305 comments.
00:23:10
Speaker
And the comments were hilarious to me. I was like, wait, wait, wait, what what the heck? People are saying all of these things. Like I could read you some of them.
00:23:22
Speaker
Goodness, Let's hear. Thank you for this. 100, 100, 100. Thank you for this super helpful video. As an overthinker, I'm motivated to just do. But get this. That person has 1,000 and a half subscribers. 1,530. And I was like sitting there with 34 subs. I'm like, I just said something that helped this person. What the heck?
00:23:43
Speaker
Yeah. um Don't aim for a greatest things. That right when we did the podcast 11 months ago. ah la Yeah, yeah, yeah. Right? Like, it was wild. That like YouTube.
00:23:54
Speaker
What did you say on there? Basically, what I came in, and this has actually become almost like, like my thesis. This is like my main point. But what I said was, are you too busy to make content?
00:24:10
Speaker
That's the first line. And I said, of course you are. You are way too busy to make content. Look at you. You got kids. You got a minivan. One of the commenters said, I'm 23, bro. like I'm sorry.
00:24:22
Speaker
Well, you got exams. I typed in the comments. But like for the rest of us, yo you you you got kids. You got things to do. They got homework. You got to help them. You got meals to make. You got sleep to get, which you're probably still not getting. Laundry. I don't know. You got everything, right?
00:24:38
Speaker
Yeah. Oh, heck yeah. You're way too busy to make content. Unless. pause unless you made it so dang simple that you couldn't not do it. Then you can make it. that That's the secret. Don't make hard content.
00:24:54
Speaker
Yeah. There is low hanging fruit for all of you. Right. So, make that a lot of like, um, Gen Z, you YouTubers and Instagrammers and there's no good. And they always talk about, they always talk about like have a tripod already out. Like, um,
00:25:11
Speaker
have a tripod in your backpack, like, have the lighting, like, friction, friction, friction, like, so you have the least amount of friction. So like, that's like, That's super smart. They're smart. Maybe that's a keyword for you, for you too.
00:25:24
Speaker
Well, you know what's so funny? like you like And you know and um it's funny because people are starting to get to know me for this, which I love it, was I started carrying a tripod in my bag, and then I was like, you know, friction.
00:25:36
Speaker
i didn't I didn't use that word, but I'm like, what a hassle is probably the word I'd use. Like, dang it, where's that tripod is probably more exactly what I'd say. Like, oh, I got to pull it out.
00:25:47
Speaker
And then I bought myself one with MagSafe, which was nice, which was nice. Everything with maggots is amazing. Yeah. I got to this point where i was like, you know what? I just want to walk around with my phone and shoot videos with it. I don't even want a tripod.
00:26:02
Speaker
And I realized vlogging is making a comeback. um And the spoiler to that story is it never left and it is definitely not going anywhere. Yeah. But that style of video with the walking and the talking and just taking someone with you while you give your points.
00:26:17
Speaker
Yeah. Yeah. It's not just for Disney on tours or real estate agents or lifestyle vloggers like a day in the life of a no, it's not for that anymore. Like I literally just taught content creation while walking around with either my phone or my fancy pants new camera.
00:26:33
Speaker
But the funny thing was like people push back a little as I was easy for you with your fancy pants camera like dang it. Okay, I'll prove it. I'm going to just shoot with my iPhone 14. I don't even got the Pro.
00:26:44
Speaker
I don't even got a new one. And by the way, was doing this with the X before I got my 14. You can do this. This is a $7 million dollars video studio in your freaking pocket. I did the math with ChatGPT. I was like, how much would this have cost in the year 2000? It's like, oh, ballpark $7 to $17 million dollars between the hard drive.
00:27:04
Speaker
One, two, three cameras, low light processing, internet connectivity. You can edit in device. Get out of town. There's a big screen on it. It's like George Lucas would have killed for that. He shot Revenge of the whatever it was, Sith, Jedi.
00:27:19
Speaker
He shot his his his prequel trilogy, F2, on cameras that were comparable to this. You know, like digital. Yeah. and And here we are saying, oh man, I wish I had a better camera. No, we got the best.
00:27:34
Speaker
We got really solid cameras. I actually have like an addiction to YouTube shorts. So um I can't wait to go to my car, like without the kids. And I just like, like scroll, scroll, scroll. Oh my gosh. We all of nugget, um like a mind blown nugget. So It's a dopamine hit, which is pretty bad for your mental health. It's so bad. It's like the reverse like depression.
00:28:01
Speaker
Yeah, the cortisone or whatever it is. It's like bang. How many how many like leads and bookings business did you get from this?
00:28:13
Speaker
Well, was really cool. I rolled that momentum. I never hit another eleven k video, but I got 2Ks, 1Ks, 3Ks, and that was really great. Lots of great comments. I realized quickly, though, like, if I'm not smart about this, views are just views.
00:28:29
Speaker
Views are views. They don't give me money until I hit. And I'm actually still not monetized on YouTube. After all this time, I'm so close. So if anyone wants to just watch my YouTube for another thousand hours, i will thank you.
00:28:44
Speaker
I'm so close, but i'm not there. and Actually, 2K. 2K, I'm going to wear hours for that. But um I realized I need to come up with a call to action. And I said, well, you know what? I just started this business coaching and it's actually all around because kind of like the kickboxing guy, I realized it's not just about your marketing. It's about your strategy.
00:29:00
Speaker
Are you really focusing on what you're really about?
Value of Engaged Audiences over Viral Fame
00:29:03
Speaker
Are you introducing people at the best point to your business? It's marketing, but it's also strategy. It's also sales. So i was like, right, what if I just gave away...
00:29:14
Speaker
parts of it for free. Like, and and I love community. So I just started four week Zoom call and I might even bring it back, drop something in comments if that's something you'd want to go to, but I called it the Small Business Growth Group.
00:29:26
Speaker
And it was a book club for busy business owners where you don't even have to read the book. That's a secret, but the book was Small Business Flight Plan or How to Grow Your Small Business by Donald Miller. And we go through the six pieces of the business and I would just drop free game and we'd talk. And and the funny thing I realized,
00:29:44
Speaker
half, I thought all the value would be in me showing up and giving good tips, but actually the community showed up for each other. It was dope. was like, oh, and people are lonely. I don't know if, I mean, I felt lonely as a small business owner.
00:29:58
Speaker
Confession time, right? Like yeah mesh was therapy for me, like going, hang out with you on Monday, read the Bible, pray up. But like, ill even like, not just for us as Christians, but all the business owners, like, oh,
00:30:12
Speaker
We're figuring this out. Our our friends with nine to fives don't understand us. Yeah. They don't feel the same pressure. Like, oh, I got to make, I got to get paid this month. I got to figure out how to scrap a few more gigs this summer. Yeah. Like, nah, you'll get a paycheck no matter what. You just got to not get fired.
00:30:29
Speaker
But um I worked... my tail off and I created that growth group and ran several rounds of it and met some really great people, got some clients from it. So this literally led to thousands of dollars with the hustle though on the backend. yeah But the funniest part I realized, and this is one thing I want people to take away is you don't need viral views to get sales.
00:30:55
Speaker
Just a, like, It took me almost a year to to figure it out that on Instagram year prior, I had less than 400 views or no, less than 400 followers before I made my first thousand dollars off of Pure Instagram. I had this bet made with myself too. I want to make $4,000 and get 4,000 followers.
00:31:21
Speaker
Which one's going to happen first? I actually still have not cleared 4,000 followers. but i but But part of it's because I found the joy of realizing you don't need more.
00:31:32
Speaker
Once you hit a certain number, you've got some... There are people that already know, like, and trust us because they know us. yeah They just don't know what we do yet. And that was how I got my first $10,000 website deal last year and that it was through not even the maybe it was the videos maybe it was just me posting on facebook but she was like ed i heard you did websites i'm like yeah i did websites could you help us out with a website problem and i got to do a ten thousand dollar website deal with someone i know since high school we' we're in the same english class together let's go saxons north high right
00:32:07
Speaker
oh yeah i mean i just had lunch with my friend karina we do digital marketing together and oh sweet so i said i'm doing a podcast with you and she's like oh my god i like i follow him i know his face oh my god let's go and then my friend christina the typhoon girl she was the one that did my party for mesh um yeah yeah she totally like knows your face and knows who you are you know she do marketing just because like that insane your face is like kind of out there, you know, it's like in your face, like I have something to say.
00:32:37
Speaker
So just like my friends, definitely out of everyone know your, your brand and your face. So. Oh, so cool. Oh, that's the power of video. Like, because honestly, of all your small business owner friends, how many of them are doing video?
00:32:51
Speaker
Like consistently, you could probably, you probably know if you're a small business owner, you probably know ballpark between 100 and 1000, right?
00:33:02
Speaker
Yeah, small business owners, but you could probably count on two hands, how many are actually doing video. And that's why it's such a competitive edge. wow But that's why i also nobody, but the thing is nobody does it because it feels so the kids would say cringe, right? Like it feels so awkward to get started.
00:33:20
Speaker
it so painful. I mean, I'm doing like talking head AI videos that look like me. So that's coming out next. But I was going to say, like, it's not just a selfie video like on YouTube. It's a selfie video like sending a loom to a potential person that you had um you know lunch with or like you said, like answer question it through loom or it's like a DM. Oh, my word.
00:33:41
Speaker
video message or it's stories or it's YouTube shorts or reels. So you're just pretty much saying like a talking head, you sharing some information is going to get you more clients than like a 7k production video.
00:34:03
Speaker
Wedding pros. I have a new and exciting opportunity for you to make passive income with digital products and courses and affiliate marketing. The space is booming right now and you have to take a look.
00:34:16
Speaker
Sky is truly the limit in the digital space and you can just stop trading your time for money and scale your business. And life just got a lot easier.
00:34:26
Speaker
Get your weekends back and comment at me at Carissa Wu, the word info, and I'll send you a free sneak peek guide on how to make passive income, And if you're ready to start making money from home while being there for the moments that matter, i can't wait to connect.
00:34:44
Speaker
Oh, absolutely. Because like, what do people do with that 5k, 7k, 10k video? They put it on their website. They put it on YouTube. It'll get 27 views. like and and And it'll look gorgeous on your website. Don't get me wrong. That is clutch.
00:34:59
Speaker
Especially if you are a florist, if you are DJ, if people need to know you make beautiful things or you make powerful moments, speaker, Oh my gosh, like that that studio video is going to do its work for you. However, it's not going to get you known.
00:35:18
Speaker
And it's just the stupid selfie video done consistently week after week, day after day. I'm doing currently one video a week on LinkedIn. LinkedIn is actually my new favorite that I found because YouTube, I found I was attracting a lot of beginning content creators who want to start business.
00:35:34
Speaker
And i was like, oh, that's cool. Except i my ideal is actually, it's a small nuance, but want to reach the business owners that want to get started making content. It's actually kind of the opposite.
00:35:45
Speaker
Interesting. And so they couldn't invest in coaching because they like I don't even know what my business is yet. I'm like, this is such a fun conversation. I love it. And I'll keep doing because I love it. But I'm like, oh, I'm not getting my business going, though. And I need to do my business so I can sustain the fun conversations that are going on here. yeah But then I went over to LinkedIn and I realized, ah This is full of my ideal clients and nobody's making content less than 1% for the last two years. It's not changing.
00:36:14
Speaker
Less than 1% are making content on the regular. So if you just make content, you are instantly in the top 1%. one percent of content creators on the whole platform. Think what would it have been like to be on TikTok in 2019 before I went crazy?
00:36:28
Speaker
I really believe that's LinkedIn even, and probably especially if you're wedding pro. I don't know any DJs on LinkedIn yet. I don't know any florists on LinkedIn yet. Or headshot photographers. Headshot photographers. You would be literally the only one in my network.
00:36:42
Speaker
And we all know the value of being the only one.
Personalized Content and Audience Engagement
00:36:46
Speaker
When I look and because there's a lot of people that just live on LinkedIn, they just go to LinkedIn, it is their social media, and they never post, they just look at what comes up.
00:36:54
Speaker
And you start showing up, you show up, what is it the 7-11, you got to show up seven times and get 11 touch points or something. You rack that up. You rack that up. Easy, easy. It just starts to happen. And so what I started doing was I started making videos and I started making videos teaching people that video actually is it doesn't have to be hard.
00:37:19
Speaker
You probably are making it harder than you have to. What's simple is what gets done. Always ask yourself, what if it was simple? That was one of the best advice I received from my coach when I started doing my coaching program.
00:37:33
Speaker
And I was like, yo, that's so true. What if it was simple? Yeah, just use the camera you already have in your pocket. Don't invest in cameras. Don't. go shopping and build your wish list and save up hundreds of dollars. Now you got, even if you got the iPhone X, even if you got some crappy like Samsung galaxy to like super early galaxy, no, you got a really dope camera on that.
00:37:54
Speaker
I would have paid $7,000 for that camera in the year 2010. Like, and you got it for free on your camera. Yeah. i sold my eggs to get my first camera for but photography. Oh my gosh.
00:38:06
Speaker
It was $7,000. Yeah. oh my word, right? And these cameras are really so good. And yeah you just, I've been teaching people how to make simple videos that that get them great sales.
00:38:20
Speaker
And I love that you said, send them a loom video. Is that something you talk about a lot? I mean, I don't do coaching anymore. um but I definitely just help people like um for photography, if someone what makes you like a good inquiry, send them like a loom. I'm just saying like, oh my word.
00:38:38
Speaker
I love like your concept of like Halloween and I'm so excited and they can feel your energy and they're just like all about it Like they're like hot, you know, so you gotta, you know, it's like magic.
00:38:51
Speaker
it's like magic Because everyone's used to getting like really crappy DMs. You're used to getting spam or you're used to
Simplifying Video Content Creation
00:38:59
Speaker
talking to your friends. And it's really weird when a business owner, in a good way, in the best way, when a business owner shoots a DM that's personalized, they're like, hey, Carissa, how's it going? I really love your content.
00:39:11
Speaker
This is really great. I know you were interested in booking some coaching. So... Hey, would you like a complimentary coaching session? I'd love to share with you one idea that I think could really help out a lot and see what happens.
00:39:25
Speaker
And, oh it's it's magical. But, like, the thing with the videos – There's so many formulas on Instagram. And believe me, I have tried all of them. That's why I burned out three times. like I keep going in and I try every style I can. I know how to edit in CapCut.
00:39:40
Speaker
I know how to use my fancy cameras. Yeah, you went all out with the superhero stuff. Oh my word, it was crazy. Crazy transition. Yeah, but on at the end of the day, you don't need lots of views. You just need the right views.
00:39:54
Speaker
You don't need to go viral. You just need to be personal, make connections with people, start conversations that... Because all conversions start with a good conversation. And then um what kind of content? to to keep your pool You're kind of keeping your lake stocked with fish. If you're going fishing, when you shoot these DMs out to people and ask them, hey, I know you're interested. Would you like to work together?
00:40:18
Speaker
Well, you don't have to make complicated content. What if this was simple? I get my favorite um recipe. That I give my clients. This is their favorite, by the way, not mine.
00:40:29
Speaker
it I love it because they love it. And it makes them make a video in less than two minutes flat. Wow. No more than five minutes. Even if they're total beginners, even if they hate the way they look and sound on camera, I say, listen, what you're going to do is you're going to shoot a crappy first draft.
00:40:45
Speaker
And you're just going to say three things. One. It's you're going to say, here's something I've been thinking about that might help you. Those exact words. You're just going to write that down on a post-it and say that exact thing.
00:40:57
Speaker
Here's something I've been thinking about that might help you. Then, two, you say one idea. 10x is easier than don't know. That's a good book. Same author as that other book I recommend.
00:41:10
Speaker
And then you give them one reason why it's so good. that That's like such a good idea. You know, it takes the same amount of energy to think of an idea that doubles your business as one that 10x is your business.
00:41:24
Speaker
And then you quit while you're ahead and push stop because you can explain the idea more articulately and at your own pace. in the caption, right? But then like, the the the place everyone gets tripped up is trying to say the whole thing when they're just getting started with video. yeah Oh man, it's like asking a child to hit a home run on their first at bat. You don't do that.
00:41:48
Speaker
So you just say what you can say. Nobody wakes up ready to give a 30 minute keynote about their topic. that's years of training and experience, but everyone has one good idea. i mean, you've got kids, you've got good ideas all day for them. They don't listen, but you give them one good idea at a time, you know, and it works.
00:42:08
Speaker
Okay. So I'm just going to stop right there just to recap real fast. So wedding pros listening, um, if you want to go live or make a real or make your first YouTube number one, going to say, um,
00:42:21
Speaker
Here's something I've been thinking about that could help you, which could be, you know, three poses to try with your future hubby um before you're in the session.
00:42:34
Speaker
And then number two is going to be what's the second one? One reason why that's such a good idea. Okay. So the reason why this is such a good idea is because when you show up to the engagement session, you won't feel uncomfortable. You won't be nervous and you kind of already have a headstart.
00:42:53
Speaker
And then what was number three? Oh, that's, that's basically, here's something ah that, that might help you. Here's something I've been thinking about that might help you to give them the idea. So the three poses and three, you tell them why the poses work.
00:43:06
Speaker
or why having poses on on deck is a great idea. And then you cut it off and you're done. And then if you have more to say, write it in the caption, but just talk until you're about to trip yourself up and jam stop before you say that's really good advice
Taking Imperfect Action in Content Creation
00:43:18
Speaker
for me. Okay, that's really great. um And that was actually going to be my last question.
00:43:22
Speaker
Can't believe been talking for 40 minutes. This is it so crazy. yeah um So we have to end it with like one last question. and ed Oyama from Super Simple Marketing, what is your best...
00:43:35
Speaker
heck yes technique. The best heck yes technique is to take imperfect action. That's the video play. Because, I mean, so I just told you to make a crappy first draft. Here's the secret.
00:43:50
Speaker
Your crappy first draft will still help anyone that watches it. Crap and all. like you You could probably do like 90 times better, but you know what? Screw it. Just post it.
00:44:01
Speaker
imperfect action for the win that's yeah that's that video that got me 11 000 right right right 11 000 views ah few thousand bucks that i didn't have in my pocket and a heck of a reputation to get invited to speak on stages like that was really a huge stepping stone for me no joke so imperfect action do it messy do it now and how could everyone work with you and where to find you Cool, cool, cool. Well, I am on Instagram and YouTube at Super Simple Marketing.
00:44:31
Speaker
Look me up on LinkedIn. That's currently where I'm the most active. And I have a lot to say about LinkedIn. um And um my DMs are open, by the way, people. But Ed, like Edward, and Oyama.
00:44:42
Speaker
think like Obama or Osama, but with the Y. But one cool thing that I'm giving away is go to one, the number, or not the number one, the word one, one O-N-E simple video dot com.
00:44:55
Speaker
One simple video dot com, the word one. And I'm going to give you everyone's favorite script to make a video that you can do today in less than five minutes. And by the way, you never have to make another video if you don't want to You could just keep using that format over and over and over.
00:45:11
Speaker
Because heck, less than a quarter of your followers see anything you post anyway. And if it starts working, hey, you become that guy that always got a great idea. That girl, you know? I got so many nuggets today. So thank you, ed I'm going to think about this conversation like all day because I'm so excited to make content.
00:45:30
Speaker
Well, heck yes. That's what it's about. Let's get it. All right. All right.
00:45:41
Speaker
Thanks for joining me this week on Get a Heck Yes with Carissa Wu. Make sure to follow, subscribe, leave a review, or tell a friend about the show. Take a screenshot and post to IG. Tag me. Also, don't forget to download my free guide on how to become a lead generating machine.
00:45:56
Speaker
See you next time, wedding pros.