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Marketing Bootcamp Day 1 – Attract Aligned Clients in 3 Days
16 Plays1 month ago
Welcome to Marketing Bootcamp 🎉 Prepare to finish the year strong with 3 days of actionable marketing strategies to attract aligned clients.
Today we are covering showing up consistently on social media (without the overwhelm).
We will cover:
The secret to showing up on social media
The steps to create a sustainable and consistent strategy
How to create energetic alignment with your Human Design energy type
Don't forget to join us for Fridays live masterclass – Create an aligned freebie that magnetises your dream clients – using Human Design and ChatGPT
Click here to save your seat.
CONNECT WITH ME:
FREE HUMAN DESIGN CHART & RESOURCES: Grab your Human Design report on the website
HUMAN DESIGN BRAND & BUSINESS BLUEPRINT: Get your personalised 40 page PDF report that explains your unique Human Design chart.
ALIGN & ACTIVATE SESSION: Get out of stuck mode and fully understand your unique Human Design with a transformational 1 hour 1:1 deep dive.
INSTAGRAM: @teresacrifo.co
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Transcript
Introduction to Marketing Bootcamp and Masterclass
00:00:00
Speaker
Welcome to Marketing Bootcamp. Over the next three days, I'm going to show you how to attract aligned clients. This is going to help you prepare to finish the year strong with three days of actionable marketing strategies to attract aligned clients. And don't miss out on day four, I'm holding a live masterclass where I'm going to show you how to create a freebie that magnetizes your dream clients instantly using human design and chat GPT. You can find the link to that in the show notes or jump over to Instagram and DM me the word masterclass and I'll add you to the list.
00:00:42
Speaker
Welcome to The Human Design Brand and Marketing Show. This is the podcast for solo printers who want to step up their brand and marketing and elevate their business through their own unique magic that is human design.
Personal Struggles and New Directions in Marketing
00:00:57
Speaker
My name is Theresa and I'm a brand and web designer. For me, discovering and studying human design was a game changer for my business.
00:01:07
Speaker
These days I am passionate about guiding you to create your own growth and alignment throughout your own business. Ready to elevate your own brand and marketing? Let's do it!
00:01:21
Speaker
Hello, everyone. So day one of the marketing bootcamp. So before we get started, I just want to connect with you. Over the next week, I'm going to be sharing a lot with you because I see so many of you struggling.
00:01:41
Speaker
So there is so much noise online that it even does my head in. Like I'm so over it at the moment. So if you're feeling overwhelmed by the shifting marketing landscape, struggling with knowledge and tech, it might seem like you're stuck in one place or maybe even going backward.
00:02:04
Speaker
My clients are coming to me with these issues and I recently faced my own struggles, but I've turned it around. So now I feel more motivated than ever I can feel the shift that's happening in my own business and see the new direction. And I wanna share that with you and help you thrive too. So I know marketing and attracting new leads and clients can feel overwhelming, but over the next week, I'm gonna be sharing a ton to help you flip the script. So get ready to transform your approach because I'm gonna show you a different way of doing things. I'm so excited.
00:02:44
Speaker
So if you see me looking everywhere, it's because I've got recordings happening in all different places. um I'm all for repurposing content and things as much as possible. So I've got recordings going on everywhere. So if it looks like I don't know where to look, it's because I actually don't know where to look.
00:03:04
Speaker
One more thing before we drop dive in, I just want to remind you to register for um Friday's master class where I'm going to show you how to create an aligned freebie that magnetizes your dream clients using human design and chat GPT. um Make sure you register. It's a game changer.
The Role of Social Media in Marketing Strategy
00:03:23
Speaker
I've been working on it this morning and I cannot wait to share.
00:03:28
Speaker
um If you're watching this live on Instagram or you're watching the replay on Instagram, um comment below masterclass and I will save you a seat. If you're listening to this on the podcast, there's going to be a link on the show notes. so um And if you're watching on Facebook, I'll post the link in the comments.
00:03:50
Speaker
So welcome to day one of marketing bootcamp. So today we're going to be tackling something that's been frustrating a lot of you and that is staying consistent on social media without feeling like you're constantly drowning in it. So let's be real. Social media really can feel like a hamster wheel.
00:04:10
Speaker
you're hustling to create content trying to keep up with algorithms and then you're hearing crickets. So you're probably ready to ditch it altogether because the results aren't worth the energy and it probably feels like you're spinning your wheels showing up you know, all over the place sporadically because you can't see how it fits into the bigger picture. So what if I told you there is a way to flip the script and make social media actually work for you without the overwhelm? The secret is consistency and alignment. So here's the thing, you don't need to be everywhere all the time, you just need to be strategic.
00:04:52
Speaker
So let's ditch that pressure of posting every day or you know even at a schedule that doesn't feel right for you and find a rhythm that doesn't feel like a chore. So when you lean into your natural energy, showing up really becomes something you want to do, not something that you have to do. So Here's why social media matter matters and why when people come to me and say, oh, I think I'm gonna quit it. Well, I say you don't, right? Your dream clients are out there. They're scrolling through social media right now, looking for what you offer. But the kicker is that most of them don't even realize that they need you yet. By showing up consistently and in a way that feels authentic, you're not just pushing out content, you're building trust.
00:05:44
Speaker
Now, if you're not seeing traction from your efforts in your social media, it could be because social media should be part of a bigger picture strategy. So without connecting it to a larger plan, you're just really creating noise without direction. And I'm gonna share more about that on Friday, about how you can make your social media strategy fit seamlessly into a complete marketing system. But for today, I really want you to work on consistency and alignment.
00:06:20
Speaker
So here's some steps to create a sustainable and consistent strategy. So step one, stick to maine platform to um one main platform to avoid burnout. So choose a platform where your ideal clients are already hanging out and one that you feel confident using. This helps you focus your energy where it matters most.
00:06:46
Speaker
without feeling like you're spread too thin across multiple channels. We don't need to do it all.
Aligning Social Media with Human Design for Authentic Content
00:06:53
Speaker
So master one platform that's going to help you build momentum, establish consistency more easily and really um yeah help you. Step two is ah about identifying your content creation style.
00:07:10
Speaker
So how do you best um create your content? so for So for some of you, it might be scheduling. blocks. So if you thrive on structure, set aside a dedicated time each week where you're going to plan and create your content. Then you can schedule it out um and it's done. um If you're a go with the flow kind of person, you know, like me personally, I'm a go with the flow kind of human design. um I'm more spontaneous, right? So when I get that um
00:07:43
Speaker
that inspiration and that drive, I'll batch create and so you know and build up like a reserve of content. So that way, your creative flow isn't direct um disrupted by that pressure to always be posting because you've got that content bank there.
00:08:02
Speaker
So the next step is to find your posting rhythm. So you don't need to be posting two times a day. You don't even have to post every day, right? Choose a frequency that feels really doable for you. So whether that's three times a week or just once a day on stories, like maybe that combination is going to work good for you.
00:08:24
Speaker
Um, the keys to stay visible without burning out. So, you know, even if it feels like, you know, you're just happy to post once or twice a week, then do that, right? Do what works for you. Now, step four is use scheduling tools to make it easier. So automate where you can. So I use later dot.com, but there's other scheduling tools out there.
00:08:49
Speaker
They ah let you queue up your posts so you can create content on your terms and let the tool handle the posting. It's a game changer if you want to avoid feeling chained to your phone. You can just sit and relax.
00:09:04
Speaker
So there's some tips around creating like keeping consistent and and and creating a you know a consistent strategy. Now I want to talk a little bit about your energetic alignment and showing up based on your human design.
00:09:20
Speaker
So if you don't know your human design energy type, um I highly recommend you start off with learning that. You can grab your free chart on my website. um Your human design is your unique blueprint and knowing how you apply it to your social media can make all the difference. Now we can go so deep into your human design chart and find more specific info that you can use in your marketing and things right down to like the type of content that you need to be sharing. But a great starting point is aligning with your energy type because that is the biggest part of your human design.
00:10:02
Speaker
So here's how you could align your content with your energy type. So if you're a manifesto, for you, it's about sharing bold ideas and letting people know what you are up to.
00:10:18
Speaker
So your audience really thrives on seeing you initiate and blaze trails. So I want you to try this today. Post a bold move you're making or a new direction that you're heading in. Share it, inform your audience. The next one is generators. So you radiate enthusiasm when you talk about what you love. So let your excitement pull people in. So I'm a generator,
00:10:48
Speaker
You're probably still here watching this because I'm so excited and you can feel that energy, right? So try this for today, for my generators, right? Show a behind the scenes look at something that lights you up. Share it with your audience and see the reactions that you get.
00:11:09
Speaker
For manifesting generators, your energy is magnetic when you are juggling multiple passions. So share what you're inviting on ah working on and invite feedback, right? So try this today. This is what I want you to do. Post about a new project you're juggling and ask your audience what they think about it. Get their feedback, invite them in. So projectors,
00:11:37
Speaker
share your insights, right? Your audience values your guidance. So position yourself as their go-to expert. So for today, what I want you to try and do is offer a practical tip that could help your audience make a small but impactful change.
00:11:58
Speaker
And finally, reflectors, reflect on what's happening in your community. People look to you for a fresh perspective. So what I want you to do today is share your observations about trends in your industry or things you've noticed in your community. Jump on your um stories and share it with your audience, right?
00:12:20
Speaker
So here's why this approach really works. So when you align your social strategy with your human design, everything feels more natural. You're not ticking boxes, you're creating content that's a real extension of who you are. And that's where The magic happens, right? Showing up is less about getting it done and doing it because you have to do it and more about what's real and relevant for you. And your audience is going to really feel that.
00:12:54
Speaker
So are you feeling motivated, right? A small tweak today can make a major difference. But if you do nothing, then nothing's gonna change, right? So what I would love you to do today for part of this bootcamp is spend today mapping out your content strategy in a way that feels doable and aligned with your energy. So work out your plan.
00:13:19
Speaker
You know, a couple, you know, um are you going to post twice a day, a week, three times a week, four times a week? What's your plan that works for you? You're going to show up on stories, you know, commit to showing up a few times a week. Work out a plan for you. If you're more a more structured person, you'll probably want a really strict plan. If you're a more go with the flow, just a roundabout idea. Then what I want you to do is plan out a couple of posts that align with what I shared today about your energy type. Just do it, post them, see how they go. You might notice that you get a couple of extra likes out of it because your audience are really resonating with it.
00:14:00
Speaker
So I hope by the end of today that you've not only got a plan but a renewed sense of excitement to show up and connect on your social media. Now I want to get ready for day two. Tomorrow we're going to talk about long-term content strategies that attract leads over time without the hustle. And don't forget, register for Friday's Masterclass. Comment the word Masterclass below if you're on Instagram. um If you're listening to the podcast, it'll be in the show notes. Or if you're on Facebook, I'll post it in the comments.
00:14:36
Speaker
um I'll save you a seat. It's going to be so good. I cannot wait to share it. But anyway, thank you for watching.
Conclusion and Invitation for Participation
00:14:44
Speaker
And if you've got any questions, feel free to jump over and send me a DM. I am more than happy to answer them for you. So um thanks, guys. I'll see you tomorrow.