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From invisible to unstoppable: How Human Design can transform your marketing strategy
24 Plays2 months ago
In this episode, we dive deep into why your marketing may not be working — spoiler: it’s not you, it’s your strategy.
Discover how aligning your marketing approach with your Human Design can turn things around, making your efforts magnetic and impactful.
Here’s what you’ll learn:
- Why traditional marketing advice doesn’t work for everyone.
- How to use your Human Design energy type to create marketing that resonates.
- Real-life examples of aligning strategy with energy and seeing results.
Plus, learn about the 4-day Marketing Bootcamp Challenge, designed to help you unlock the full potential of your marketing strategy before the year ends.
Don't miss this chance to revolutionise your marketing strategy. Sign up for the Marketing Bootcamp Challenge today!
CONNECT WITH ME:
FREE HUMAN DESIGN CHART & RESOURCES: Grab your Human Design report on the website
HUMAN DESIGN BRAND & BUSINESS BLUEPRINT: Get your personalised 40 page PDF report that explains your unique Human Design chart.
HUMAN DESIGN CHART READING: Get out of stuck mode and fully understand your unique Human Design with a 1 hour 1:1 chart reading
INSTAGRAM: @teresacrifo.co
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Transcript
Introduction and Purpose
00:00:00
Speaker
Hey guys, welcome to today's episode. Today, we are going from invisible to unstoppable. We're going to talk about how human design can really transform your marketing strategy. I'm going to share why human design is the missing piece, show you how to apply it in the real world and the power of an aligned marketing strategy. My own personal recent story. So let's dive in.
00:00:28
Speaker
Welcome to The Human Design Brand and Marketing Show. This is the podcast for solo printers who want to step up their brand and marketing and elevate their business through their own unique magic that is human design. My
Theresa's Transformation Story
00:00:44
Speaker
name is Theresa and I'm a brand and web designer. For me, discovering and studying human design was a game changer for my business.
00:00:53
Speaker
These days I am passionate about guiding you to create your own growth and alignment throughout your own business. Ready to elevate your own brand and marketing? Let's do it!
Human Design as a Game-Changer
00:01:08
Speaker
Hey everyone so today's episode like I said we're talking about human design in your marketing.
00:01:16
Speaker
Now, if you are feeling like your marketing efforts are falling flat and you're not getting that traction that you want, I've got some news for you. It's not you, it's your strategy. So today we're going to change the game with something really revolutionary, human design. So I want you to buckle up because we're about to go from invisible to unstoppable.
00:01:43
Speaker
Now, first up, that marketing struggle, it is real. You know, I've been there. I'm sure you've been there. You may even be there right now, putting out content, showing up on social media consistently, sending out newsletters. And still, it's like you're just shouting out into the void. No one's there. No clicks, no comments, no engagement. It's like you're probably thinking to yourself, like, what the hell am I doing wrong? Well, the problem isn't your work ethic or even your content. Your content is probably really great, but it's your
00:02:22
Speaker
approach, not be my the losing my words, might not be in alignment with who you truly are. And that is why human design is the missing piece. Human design humanign your personal roadmap for how you're energetically designed to operate in the world. Now, it's not some one size fits all advice, which is like what lots of the marketing advice out there is.
00:02:51
Speaker
It, human design is more about understanding your unique blueprint and using it to your advantage. When you apply human design to your marketing, you stop trying to fit into strategies that don't feel right and start attracting the clients that resonate with your energy.
Applying Human Design to Marketing
00:03:16
Speaker
So how do you transform your marketing with your human design? It all sounds great. Yeah, this sounds amazing, but how do you actually do it? Well, there is so many, um you know, we can go so deep with this. You know, you can look in so many areas of your human design chart and get really specific down to the type of content you're designed to share, right? But a great place to start is working with your energy type.
00:03:44
Speaker
your energy type is you know the biggest part of your human design chart so really getting to understand that and working with that is really going to help you get on the right track and then you know once you've mastered that you know then you can sort of go in a bit deeper so I'll cover off each of the energy types and give you um a little bit of advice about how you're meant to handle your marketing based on that. So if you're a generator or a manifesting generator, you are really just designed to respond, right? Not initiate. not initiate So
00:04:25
Speaker
That means your content and what you're sharing should really be answering the questions of your that your audience is already asking instead of just pushing out messages and what you think people want. Take notice of what people are asking you. What are your clients coming to you and asking you about what are coming up in conversations? You know, what are people? What do people actually want? And then you can respond to that through the content that you put out. Now, um manifesting generators, side note, you may have a bit more manifest that energy. So you may be here, you know, you may need have that manifest that energy more. So if that is you um take notice of what I'm about to tell you for manifestors. So for manifestors,
00:05:22
Speaker
for you, it's leading with bold statements that get people moving. You are an initiator, right? And your strategy is to inform. So, you know, take that strategy also into your marketing. So what you should really be sharing is these amazing hits that you get, this information, these um initiations that come to you, share that.
00:05:52
Speaker
inform people through your marketing about what you're doing, what's happening, that's really going to help you tap into that energy. And so, like I said, with the manifesting generators, you know, you may have a little bit of that initiator um energy, that trailblazer energy. So really take notice of those strong hits that you get that you feel like you need to just put out there. um Another one is the projectors. So projectors, you're all about guiding people. um Your marketing should really position you as the expert who can guide others to clarity. So your you should be putting out there your knowledge, your expertise and you know um waiting for those
00:06:38
Speaker
right clients to see that, recognize that, recognize your value that you bring and invite you to um you work with them or share more with them. So that's sort of how you are really designed to work with your energy throughout your marketing. And finally, we've got reflectors. So reflectors you really should be sharing the insights that help your audience reflect and grow. Like you can see so much of what's going on around you in your community. So share those insights. Now,
00:07:14
Speaker
Like I said, we can go so much deeper, but that's a really great starting point for you.
Authenticity in Marketing
00:07:20
Speaker
Now, I want to tell you a little bit about my recent little funk, right? I'll be real with you. I was really struggling with my marketing recently. I'd kind of lost touch with my social media.
00:07:32
Speaker
My email list was being basically ghosted and my marketing just really wasn't hitting the mark. I was just, I but had a lot happening. I've probably shared on the podcast before we were working on a sideline renovation project that, you know, I dedicated it a fair chunk of my work time to working on. So I was kind of a bit sort of all over the place, not really concentrating on the business as much and devoting a bit of that time over there. But um yeah, I was just not feeling it. My heart wasn't in it. And I were what I really realized was that I was stuck in the cycle of doing things the way I always thought I had to, you know, that good old conditioning.
00:08:23
Speaker
conditioning, big part of human design, letting go of the conditioning. So I was following some standard advice in some areas right that didn't align with who I am. So even though I live and breathe human design, I realized I had overlooked some simple everyday ways that I approach little things in my marketing and they, they, yeah, really it was, I had a conditioning around it and I hadn't even really realized. So I took a step back, looked at my human design, my unique strengths, and in a fresh light, I started doing things differently.
00:09:07
Speaker
I've worked on new sales finals and things, and I didn't follow the traditional email nurture sequence and all these kinds of things. I flipped around what I wanted to promote and what I wanted to bring out and the way I wanted to create things and and share them with my audience. And, you know, it felt more aligned, more authentic and totally outside of the box. Right. And guess what? Everything shifted.
00:09:37
Speaker
It's true, but they say if you do what you always did, you get what you always got. And, you know, I wasn't willing to settle for that good enough and just plodding along. Right. I can really feel the shift that's happened. So my email open rates have jumped like 20 percent. Like I'm getting good email open rates. I'm getting more engagement. I'm getting DMS. And, you know, I'm generating more leads for my business. You know, I'm having people that are coming across me, grabbing my low paid offer, purchasing a bigger offer and you know wanting to really work with me on all other things. So it's like there they're noticing this, they're feeling it, and it's like a hell yes. And they are my ideal clients. So I feel so lit up and excitable. Is excitable really a word? I don't know.
00:10:33
Speaker
i I just feel the excitement, which as a generator, that's what I want, right? I've been noticing. I just feel like dancing around a lot and getting these excited little moods. And for me, that's really a sign that I'm aligned. So. That's what I've been doing and it's been working and so.
00:10:55
Speaker
What I want to share with you also is something and that I have also been working on um that can help
Upcoming Events and Opportunities
00:11:05
Speaker
you. Now, ah you know, I want you to imagine having a strategy that doesn't work, just work like it works, but feels good while you're doing it, which is exactly what I'm doing. That's the power of aligning your marketing with your human design. So.
00:11:20
Speaker
You know, you can keep pushing through, you can keep trying every new trend, feeling exhausted, or you can join me next week for a four day marketing bootcamp challenge where I'm going to show you how to finally make your marketing work for you.
00:11:39
Speaker
not against you. So I'm going to be showing you how to do things a little bit differently. And we're going to be diving into aligning your strategy with your human design. So this is not some one um you know step by step cookie cutter advice. We're going in on your human design. We're finding what works uniquely to you. Also on day four, there's a bonus master class where I'm going to show you how to create a freebie that magnetizes your dream clients with human design and chat GPT chat GPT has been blowing my mind. I have always been a fan of chat GPT, but this stuff I have been using it for recently. Oh my God. Like it will blow you away. The clarity.
00:12:34
Speaker
and things that you will get out of this masterclass and but work, you know, I've got so much to share around that. So I'd love to see you in the challenge and the live masterclass.
00:12:45
Speaker
and the most engaged participant. So you've got to register. And if you are the most engaged participant, you're going to win a one on one align and activate session with me. That is invaluable over one hour where I'm really going to go deep into your human design, your business and workshop, you know, whatever it is you've got going on or what you need to get out of it.
00:13:09
Speaker
So sign up now, the link is in the show notes, or if you come over to my Instagram at teresacrifo.co, link again is below, DM me or comment on one of my posts bootcamp and I will add you to the list.
00:13:26
Speaker
Let's transform your marketing strategy, right? From really invisible to unstoppable. I can't wait to see you there, guys. um It's going to be, oh my God, it's going to be amazing. So hope I hope I'll see you then. I'll talk soon.