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Going with change and realigning my business path.
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2024 has been a wild ride—if I’m honest, it’s been a year of experimentation, pivoting, and (more often than I’d like to admit) feeling all over the place. I’ve switched gears, tried new things, doubled back, and paused projects. And after all that, here I am with some big updates and insights on where I’m taking things next.
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Transcript
2024 in Review: Experimentation and Pivots
00:00:00
Speaker
Hey guys, 2024 has been a wild ride for my business. And if I'm honest, it's been a year of experimentation, pivoting, and more often than I'd like to admit, feeling all over the place. I've switched gears, tried new things, doubled back.
00:00:21
Speaker
pause projects, and after all that, here I am with some big updates for you and insights on where I'm taking things next. And you may get some tips out of this for your own business.
Introduction to Podcast and Host
00:00:36
Speaker
Welcome to The Human Design Brand and Marketing Show. This is the podcast for solo printers who want to step up their brand and marketing and elevate their business through their own unique magic that is human design.
00:00:51
Speaker
My name is Theresa and I'm a brand and web designer. For me, discovering and studying human design was a game changer for my business. These days, I am passionate about guiding you to create your own growth and alignment throughout your own business. Ready to elevate your own brand and marketing? Let's do it.
00:01:15
Speaker
if you're here you know how much I believe in being real. Now if you listened to my last podcast episode you would have heard about my launch that didn't go to plan.
Lessons from Unsuccessful Launch
00:01:27
Speaker
It didn't go the way I envisioned but there was definitely a lesson in that that I needed to learn and it's definitely taken me on the path to where I needed to go so ah totally not a failure in that regard. Everything happens for a reason. And that needed to happen to get me to where I am sitting right now.
Confusion from Service Experiments
00:01:50
Speaker
Now, looking back, I see over the 2024, like 2024 has been a weird year for me in my business. I've been experimenting with different services, strategies and directions all year. And the truth is that
00:02:08
Speaker
Each shift added more noise rather than clarity. It was like I was trying to find something just wasn't right. It wasn't where I needed to be. And I was doing all these things, trying to find it. There were even things behind the scenes that I'd start preparing.
00:02:23
Speaker
and then put the brakes on before it was even out there because I realized, no, that's not right. So I realized that for me to be fully aligned and really serve in my zone of genius, it was time for me to scrap all that noise and get back to basics.
Realignment with Human Design
00:02:42
Speaker
So I took some time to really reflect deeply after that, I'm saying in quotation marks, failed to launch.
00:02:52
Speaker
I took that time to really reflect and also get back went back to my human design chart for guidance. And in all those feelings of those ups and downs, it really became clear to me that my true sweet spot in my business and my work is branding and marketing design. Now I drifted away from that,
00:03:19
Speaker
And, you know, it's definitely still something I was doing in my business, but I was making human design the bigger part of it. I was so excited and energized and loving human design that I felt like it needed to be the big thing in my business design strategy and the ability to bring my clients ideas and visions to life.
00:03:47
Speaker
It's not something that everyone can do. Like tech comes easy to me. Strategy and planning is something I do. It's something I can do and it aligns perfectly with who I am. And I realized that people were coming to me with all these questions all the time, but I just wasn't seeing it.
Branding and Marketing Focus Shift
00:04:12
Speaker
So
00:04:15
Speaker
With this fresh perspective, I'm really excited to bring it back as the focal point of my business. I'm going back to the, back to branding and marketing like I did prior to human design. Now that sounds like I'm like, what's the word I'm looking for here? Going back on all these things that I said were really good ever since I found human design in my business, but that's not the case, right?
00:04:44
Speaker
Human Design 100% changed my business and my life and that is never gonna change. My business is all the better for it. And I just feel that this is a journey that I've been on, especially in the last year, to really help me get even further into alignment and serving those clients that I'm here to serve.
00:05:12
Speaker
Human design has been a game changer for my business. And even though I'm going back to some of those services, it's it's not like it was before. Let me talk a little bit more about that in a second.
Service Offerings without Deadlines
00:05:28
Speaker
So I realized that the completion energy in my human design vocation placement, so in my unconscious Mars, really fuels this gift of, you know, helping people you know, get these things done. It's, I thrive on helping clients, you know, create that solid well rounded brand identity.
00:05:50
Speaker
and finally feel done, you know, that that feeling that's like, ah, it's finally finished and completed. So with all that said, things are not going to look exactly like they did before. I'll be offering design and branding services that are more aligned with who I am now, thanks to human design and not what I was doing before. I'm not going to be offering some of those services that I did prior, things that really don't align with my energy, you know, things like projects that involve weekly, weekly things I need to get done. I don't want weekly deadlines. I want to set my own deadlines. I've got an open root center in my human design chart. I don't want to feel pressure. Right. So I'm definitely working in a totally different way. And the type of work that I'm going to be doing is totally different to how it did before.
00:06:50
Speaker
So human design is in the mix, but it's not going to be the whole story. So instead of leading with it, I'm going to be weaving it in as an option for clients who want to take that extra step into alignment because I do still wholeheartedly believe in it. And I know I can do better work for my clients when they go all in with their human design. And my line one investigator energy is not going to let me quit, quit learning about human design and how it can play a part in our businesses. That's for sure.
00:07:20
Speaker
So, maybe it might come back as a bigger player as time goes on. Who knows? I'm just seeing where the path is going to take me.
Podcast Pause for Reassessment
00:07:28
Speaker
So, as part of all this shift, I've decided to pause this podcast at least until early 2025. Now, it's a bittersweet decision. but I need this time to reassess the direction of the podcast. So with the focus of my business shifting, the content I produce I feel needs to evolve to. And if I'm not leading with human design in my business,
00:07:58
Speaker
Does this podcast still feel right? Like will it still serve my audience in the way I intend? Like they're the questions I'm going to be exploring over the next few months. And I know that my intuition and things is going to lead me to the decision that I need to make. And, you know, I will be back with an adjusted podcast, you know, in no time, I'm sure.
00:08:22
Speaker
Now, just because I'm making branding and design my main focus doesn't mean human design is leaving the scene. Like I said, it's still there. It's far from leaving. um As I mentioned, it's still a passion of mine and it'll continue to shape the way I approach everything from personal development to the way I support my clients. Now, if you're drawn to working with me on a deeper energetic level,
00:08:48
Speaker
I'm going to always make space for that. And I'm still going to be offering my align and activate sessions, which is basically a real deep dive human. Look at your human design chart and, you know, we will cover whatever it is you need to cover about infusing that into your business. So they're still on offer, so they're still going to be there because I just love doing them.
Future Business Focus for 2025
00:09:15
Speaker
Now, looking ahead, relighting my business feels like I'm stepping back into my power and I'm refocusing on what truly lights me up and serves my clients best. And I am genuinely excited to bring more intentional, streamlined version of my skills to the table. And while this year might have been a bit of a zigzag, right? I know it was a necessary journey to find this new path. So here's to a new chapter, a fresh direction and supporting my clients with the clarity and creativity they deserve. I can't wait to share
00:09:55
Speaker
what's next with you all in 2025. And if you want to stay updated in the meantime, please come over to Instagram and follow me at teresacrifo.co I'll leave the link below in the show notes. I would love to connect with you over there and share. You know, you can stay updated with what's going on. So anyway, have a great rest of your year. Hope the year finishes off beautifully for you and you have a great start to 2025. I will hopefully see you soon.