Become a Creator today!Start creating today - Share your story with the world!
Start for free
00:00:00
00:00:01
The ChatGPT Moment for Images Just Happened—Here's What It Means
816 Plays14 days ago
In this AI marketing podcast episode, Dan and Travis Sanchez dive into the groundbreaking updates to ChatGPT’s 4.0 image generator and explore how it's changing the game for marketers, creatives, and business owners alike. They dissect what makes this release different, from its ability to handle complex text in images to real multimodal generation that finally delivers on the AI design promise. The brothers also discuss the practical limitations, the viral Studio Ghibli trend, and a powerful new mindset for marketers in the AI era. Plus, Dan shares insights from his Social Media Marketing World presentation and a viral post from Stephen Bartlett that every creative professional should hear.
My Favorite AI Tools
- ChatGPT - https://openai.com/
- High Level Marketing Platform - https://danchez.com/highlevel
- AI Podcasting Tools - https://danchez.com/podtools
- n8n AI Automation Platform - https://danchez.com/n8n
Resources Mentioned
- Matt Wolfe’s AI image use cases video: https://www.youtube.com/watch?v=0ahIpX6H2Fw
- Google ImageFX - https://deepmind.google/technologies/imagefx/
- Suno (AI music tool) - https://www.suno.ai/
- Napkin (diagram creator) - https://napkin.io/
- CapCut with AI tools - https://www.capcut.com/
- Perplexity AI - https://www.perplexity.ai/
- Grok (X’s AI tool) - https://x.ai/
- Stephen Bartlett’s Viral LinkedIn Post: https://www.linkedin.com/feed/update/urn:li:activity:7311296027062341633/
Timestamps
- 00:13 – Why ChatGPT-4.0's image generator broke Dan's presentation deck
- 02:20 – First impressions and real-world design test results
- 04:00 – What’s new: real multimodal capability and image + text accuracy
- 07:00 – Dan’s attempt at a kids book using only ChatGPT
- 10:00 – Viral trend: Anime-style selfies and OpenAI's smart launch strategy
- 14:00 – Copyright controversy, design emulation, and creative disruption
- 21:00 – Practical use cases: from fashion previews to dental tourism
- 25:00 – GPT-4.0’s upgraded base model: surprisingly better than 4.5
- 28:00 – Takeaways from Social Media Marketing World: AI's growing footprint
- 33:00 – The “AI adoption staircase” for marketers: what to learn next
- 39:00 – Procter & Gamble study: Individuals with AI outperform entire teams
- 41:00 – Vibe Marketing: AI-driven productivity or creative burnout?
- 45:00 – Stephen Bartlett’s viral post and the danger of romanticizing your craft
- 50:00 – Why marketers must double down on human advantage + AI mastery
Recommended
Transcript
Introduction to Bop Bros Podcast
00:00:00
Speaker
Welcome back to Bop Bros, where we separate the help from the hype when it comes to AI marketing, because there's a lot of news swirling around. We're going to cover just the news that you need to know as a marketer and get into a viral post and a poll to uncover what marketers are actually thinking and talking about when it comes to AI marketing as well.
00:00:19
Speaker
I'm Dan
Impact of ChatGPT's 4.0 Image Generator
00:00:20
Speaker
Sanchez. I'm joined by my brother, Travis Sanchez, and we're going to dive right into the news, starting with the big news from the last two weeks since we missed the word last week. is ChatGPT's
Dan's Experience with ChatGPT 4.0
00:00:31
Speaker
4.0 image generator.
00:00:34
Speaker
yeahp This was like mind-blowing last week. Now, we missed the episode this last week because I got news that I was taking Matt Wolf's presentation at Social Media Marketing World, which I'll get into that in a minute.
00:00:51
Speaker
But I was preparing a deck called 25 AI tools and workflows that will help the way you change content forever. That was the name of the title. So naturally, there's a lot of tools in there. And then this thing launched and screwed up a good portion of my deck. I was like, forty my deck is finished. I'm now rehearsing.
00:01:10
Speaker
Oh, no, the tool got updated.
00:01:15
Speaker
It screwed up multiple presentations for that conference, especially people who are doing their whole presentation on images. image Oh my gosh, we can't imagine. I'm like, sorry, bro. But the image generator tool was worth changing all our decks around for sure because it was some of the biggest AI news of March.
00:01:34
Speaker
Yep. Mike can't think of something bigger that happened in March. March kind of finished off with this hit thing, huge thing. And it's interesting because
Travis' Initial Experiences and Challenges
00:01:42
Speaker
our last episode was about images. We talked about Google's image effects tool, and I was a huge fan of it.
00:01:49
Speaker
But. Now with that, and and we talked a lot about even like, oh, we haven't hit design yet. Like it's just illustration. All that's out the window now. Because this one is more than an illustration tool. Right. Like it can actually do some design.
00:02:04
Speaker
So first impressions, bro. Where are you at with this tool?
00:02:09
Speaker
Yeah, I've been playing with it. I had it do a simple thumbnail with some text and it crushed it. It did exactly what I wanted to do. Kept it simple, illustrated, made a image with some text over it. The design of the text was great. it was It was what I needed to be.
00:02:27
Speaker
I tried to challenge it by uploading a another photo because
Multimodal Capabilities of ChatGPT 4.0
00:02:33
Speaker
our designer is busy. So I was like, well, I'll just send it to chat GBT and see what it can do. So I uploaded this image.
00:02:40
Speaker
It has a blue bar at the bottom that overlays on top of a black and white image. And I wanted to just change the image. Keep the blue, keep the text in that blue image. Keep the font the same.
00:02:51
Speaker
Just change the photo in the background. yeah Okay. it It gave me a new photo. It kept it black and white. It kept a blue bar.
00:03:03
Speaker
It kept the same words. But the design of that blue bar and the words, it it couldn't just copy paste it. It was a different blue. The blue bar was up a little higher, leaving some space at the bottom.
00:03:16
Speaker
The font was different. It had a little design element at the back end of the font. So it... Almost. so Almost. It was almost there. It would have been usable if I was okay with a new look.
00:03:31
Speaker
Look, but I wasn't... You didn't match all the other stuff. Yeah, I needed to match the rest of them. So... yeah You know, there's limitations. There is limitation. It was big jump forward. And for those of you who like, if if you're getting all your news from the show and you don't watch other news, um what's different about this image generator tool is there's a few, there's quite a few things.
00:03:53
Speaker
Oh, ton. The biggest thing is that it actually can deal with a lot of text. It's the first one that's like, oh, it's not just good on like a headline. No, it can deal with like paragraphs of text and get it pretty dang accurate. Not perfect, but pretty dang accurate.
00:04:07
Speaker
um So that's new. it's It's what they call it's multimodal. Before we thought, we I think we thought we were all getting multimodal, but it was actually just Dolly underneath. ah which means the 4.0 language model actually has, can actually think in images before, before it was kind of like taking, like make a picture about this and it would actually like prompt Dolly for you and then bring back an image.
00:04:31
Speaker
Now it can actually understand, well, it's already, we've, we've already been able to send it images and it can understand the
Creative Uses and Viral Success of AI Tools
00:04:37
Speaker
image natively. um But now it's actually can produce images natively without having to
00:04:46
Speaker
prompt Dolly, which was the old image maker. So that's different. I mean, it's a really important distinction because if you gave it an image before, you're like, hey, make can make make a picture like this one.
00:04:57
Speaker
It would have to describe the picture, send it to Dolly and then bring it back. But in the transcription process, Right. If you had to describe something, it's like a telephone game, right? Yeah. Like you're going to lose, you're going to lose detail, an immense amount of detail. You can't, you can't recreate likeness of a photo of a person like that.
00:05:15
Speaker
So that's a massive difference. I will say when I, when I got the first version back, they changed the picture in the background, but they made them sad, sad looking because it kind of copied the picture before, which kind of looks sad.
00:05:30
Speaker
So I said, make it happy. I want people smiling. Change the text on the shirts to say serve day instead of whatever it said. It said like people.
00:05:41
Speaker
And it did incredible at changing their expression, keeping them virtually in the same exact position. It changed the text on the shirt and made the text on the shirt look flowy as if it was on a real shirt.
00:05:54
Speaker
So the and and if you've ever explored with the vision or visual creation and you try to use any amount of copy or text. I try to get it to say one, two, three on a something and it just spits out Russian characters and numbered money symbols. It just couldn't figure it out. Now it's like perfectly putting text on shirts, sidewalks, whatever you might want.
00:06:22
Speaker
This image generation tool is so robust that it will take months to figure out all the use cases for it. Matt Wolf just did a great video. I'll put a link in the show notes because you really I wish we could do this, but it's just too much. But somebody had to do it and I'm glad Matt Wolf did. But he's he rounded up all the different use cases people have figured out in the last week. And it's like 50 different use cases.
00:06:46
Speaker
And goes through him rapid fire in his video. It's fantastic, but it's kind of like it can do so much that it's like, dang, what can't it do? Wow. And there's certainly obviously is things that it can't do, but like I put it through the ringer.
00:06:59
Speaker
Like the day after it came out, I put pause on my presentation and I tried to, I've come up with two kids books. So i was like, can it do a whole kids book? Can it maintain consistent characters? So I had chat GPT, write the story before generating the images. And I'm like, okay, chat GPT.
00:07:13
Speaker
It's a good use for projects. I was like, Write me a kid's story. Here's my previous kid's stories, my kid's books. and Take notes of the illustration style because I want it to be consistent with the other kids' kids books, illustrations. um I want it to be aimed at elementary school hours. I want it to be about how to leverage AI as a creative sidekick, but not as the main hero.
00:07:36
Speaker
The person is the hero. AI is the sidekick. helping them help And I want there to be a story. ah want it to be funny. ah need every other page to make them laugh. ri that's what good kids books do. And then so it it created a nice little story. And and I'm like, oh, also.
00:07:51
Speaker
when When you write it, include what the visual is that I can use as the prompt to make an image. So i it wrote the whole thing. I was like, OK, OK, page one, make it page to page three.
00:08:01
Speaker
And I sent you images of the the book. What do you think about them? They were great. I was impressed with the continuity across the different images because that has been the main problem is when you've wanted to create that continuity from one image to another, it, it blows it up. It has a, what do we call it?
00:08:21
Speaker
The AI. Well, I can't think of it when they, when it gets distorted. Yeah. When it just, or I can't maintain consistency. Yeah. it just blows up.
00:08:33
Speaker
Yeah. So an aneurysm. No, it's not aneurysm. There's something AI aneurysm. What'd you call it? Oh, hallucination. There we go. It's too early. An aneurysm. AI aneurysm. Keep that one in.
00:08:49
Speaker
I'm only halfway through the book. I'm holding, I'm really looking to publish it. Probably won't put it on like Amazon's print on demand or anything. I'll probably just publish it as a little digital thing is like, Hey, look at this cool one. Maybe some people will read it with the kids. I'll read it with mine.
00:09:02
Speaker
It's somewhat inconsistent, but it's mostly consistent. It's like, again, the, the main character, which is like me with my black V neck and my jeans and my V my faux hawk.
00:09:16
Speaker
It's pretty consistent, but it's funny. There's two other characters. My oldest daughter, my my son, Selah and Noah, they're characters in the book. And Selah's hair changes frequently from page to page. It goes from my down, ponytail, frizzled.
00:09:30
Speaker
The boy's hair changes. So like there's some inconsistencies, but like if you weren't really paying attention, you probably wouldn't notice. Yeah. Some people would notice some people wouldn't. The text is almost all good. It missed a drops quote Mark sometimes, but it's like little things you're like, my gosh, but everything else is so right on that. I'm like, I could almost go to print with this sucker and like right out of chat GPT.
00:09:52
Speaker
Right now, Dan, do you know why chat GPT four Oh has gone viral and what, what, what people mainstream have been using this image generator for? Yeah, the the anime, the studio. Yeah, here spirit spirited away movie anime studio.
00:10:10
Speaker
Yeah, I think OpenAI was really smart to do that. Do you think that was a push by AI? Yeah. Or by OpenAI? Yeah, 100%. Man, i saw every celebrity and their mother turning their images into...
00:10:25
Speaker
Studio Ghibli style anime. Yes. Yeah. I did it with like 18 of my photos. Yeah. How, how could you not? It was so good that you're like, of course you want to. And they did this intentionally on the, the last thing they did in the demo was pull out their smartphone, take a selfie of them and then said, turn it into a studio Ghibli animation style.
00:10:44
Speaker
And then
Ethical Implications of AI Image Creation
00:10:45
Speaker
that was the last thing they led with in their demo, which they were very intentional about. They said so themselves. Yeah. another marketer said that, and that was a really good feature to highlight. Like, look, you can take a photo of yourself and turn it into something else.
00:10:59
Speaker
Right. That's another, that's, that's a huge crossover for this like multimodal thing. Since it can see an image, it can recreate an image. Right. Which is huge. And I'll, I'll speak more to that in a second. But like the but fact that you can take an image and recreate it, any style was kind of a really cool thing.
00:11:14
Speaker
The reason why they led with it is because think about all the bad things you could do with this. This has a ton of potential for something negative too. If you can recreate anything, then you can make a celebrity look like they're doing something really stupid.
00:11:32
Speaker
snorting coke or something like that you know what i'm saying like how easy is it to like fake like do deep fakes now oh it's really easy really easy well i i looked at i i i used google image generator to do that when it came out two weeks ago image gen or whatever to make celebrity i said have tom brady drinking a coke with a pikachu on top of it yeah And it did it.
00:11:57
Speaker
And I was like, that looks like Tom Brady repping Coke. I'm like, oh, a different Coke. Not the drugs one that you were just... not drink yeah
00:12:11
Speaker
Repping cocaine. What's up? I didn't know cocaine was doing brand deals. and Listen, the cartel are not romancing marketing anymore. You know, they're just no more. rather than influencer Marketing. Yeah.
00:12:28
Speaker
All right. Back to it was generation. Yeah. So, yeah, no, the Ghibli thing was just kind of a lighthearted and simple thing that they wanted to push out. There's the main use case that people fell in love with. but least I don't think they realized how viral it would go, though.
00:12:41
Speaker
they Ghibli Studio did not appreciate it. They were their romanticizers. just you know They were quite upset. I'm sure the trend pushed more downloads and views of their content than anything they could have done in the last 10 years. They don't care. They want the authenticity of the art.
00:13:00
Speaker
oh Yeah. It's true. Which our marketers are like, but you content exploded. You had a like you had a like a glow up from your Spirited Away movie that came out in early 2000s. What's wrong with you?
00:13:15
Speaker
I know. You know everybody's watching it on Netflix right now. I'm like, I think youre they'll be okay. Shout out to Spirited Away. That movie's...
00:13:24
Speaker
I've never seen it, bro. You know, it's wild. I've heard it's like the cartoon version of like what drugs is being what it's like being on drugs or something. Yeah, it's like the modern. It's like the Japanese modern version of Alice in Wonderland.
00:13:39
Speaker
Ah, that's good. More creepy, though. Yeah. Yeah. Anyways. Okay. um So Studio Ghibli blew up. And then there is a big debate now, like, oh, shoot. Like, I think this has been around a long time and people have everybody's everybody in the ai space is known for a long time to how AI works and like reading and ripping off.
00:14:01
Speaker
It's not ripping off, but it's learning from all these different things. Right. But this was like a big wake up call because the rest of the world is like starting to realize like, oh, like my style can now be emulated very quickly.
00:14:15
Speaker
So I think that was a big wave. I think more waves will come obviously with video and all kinds of things. So people will continue to debate about it. and Some people get mad at me when I say like, it's just different and I think it's okay.
00:14:27
Speaker
But that I'll tell you how i are not trying to I've been trying to rip off style. I just want some artwork for my office. So I'm looking for different people that I like and literally just plugging it in, copying and pasting it, putting it chat. I said, create this, but make it different.
00:14:44
Speaker
Yeah. And then going to the print and putting it on my wall, which it's like, oh yeah, that's a little bit. Cause how else would I would have done it before? I mean, you could have recreated it if you knew how.
00:14:56
Speaker
Well, I don't, i' I'm not an illustrator. So yeah. Yeah, no, it's, it's going to be a problem. It's like, that's why we call it disruptive technology because it disrupts a lot of patterns that we had before and a lot of businesses and creates new businesses. And it's a problem.
00:15:13
Speaker
that's beyond the scope of the show. But I did have a lot of questions about that, that we'll get to wrestle with in a bit, but still four. Oh, is really interesting because one, you can't really copyright design styles, right?
00:15:27
Speaker
Which is helpful. And that's why like you can go through Pinterest or i don't know, dribble or other design sites and all designers do this graphic designers to get inspiration for your thing.
00:15:38
Speaker
You find a style, you're like, Oh, I like the way they use the colors in this. Oh, like the, the way they laid out the text in this other one, I'm going to smash those together and put my brand or the thing that I'm working on together. Right. but You can do that. You don't have to be a designer to see that and do that anymore. You can actually just use four image generator.
00:15:54
Speaker
You can feed it multiple images and be like, Hey, I like the color palette of this one. I like the look and feel of this model, or maybe it's like you, a picture of you. And I want to put a product placement of this can of Coke in the hand.
00:16:08
Speaker
So use these stuff, use this style, put me in the woods, holding a can of Coke around a campfire and it will actually pull all of those together and make it. And that's what people are freak like flipping out about. Like, cause it's so like, Oh my gosh, what else can it do?
00:16:24
Speaker
It's so multifaceted. I will say it's still in the early stages though, because I've plugged in even small things. Hey, take these people, put them in as a cartoon, have them painting with an easel and a, and a canvas say happy birthday on the canvas and have them facing the camera.
00:16:43
Speaker
And it hallucinated. It just couldn't, it couldn't do it. Yeah. Two attempts. It just, I'm like, this is simple. It's not even that difficult. and it just couldn't, it crashed. So it's not, it's not perfect, but man, if it, if it spits out what you're asking for, you're like, yeah, that's better than I could have imagined.
00:17:02
Speaker
One of the downsides of using it right now is that they're it takes a lot of it takes a lot of capacity from their servers, and their servers have just been like dying under the weight of everyone producing these meme anime anime pieces and
Technical Challenges of AI Image Generators
00:17:16
Speaker
memes. Right.
00:17:17
Speaker
Oh, yeah. it's And it's kind of slow. it takes It's slow. It takes forever. only does one at a time. I'll probably be using Google's image effects for a few more months because it produces four at a time and it's faster and it's still pretty dang good.
00:17:30
Speaker
Yeah. and Generally i don't need the design help. I could still use Photoshop and design things up really fast. I just need the illustration and Google's image effects is really, really good at that. so I'm like, Isn't it funny that we've almost stepped backwards into image loading? I mean, I remember signing into AOL and if you got an image and in your email and how it just slowly just to get to get the image delivered. And if you've used 4.0 image generator, it does the exact same thing. It loads slowly. So you're kind of like seeing the reveal as over time. And wow, I was taking me back. I'm like, oh, here we are again, just in a totally different
00:18:11
Speaker
space of needing more capacity, more capacity. They'll speed it up. It'll be fine. In a couple of months, it'll but come back and be good. um I had somebody in the conference ask me the other day, he's like, could I use this tool to help me sell?
00:18:27
Speaker
but He does dental tourism was his business because getting dental work done in the US is so expensive that if you need some significant like cosmetic surgery, you you can go to Mexico and get it done for like a fraction of the cost.
00:18:40
Speaker
right But obviously that's a you know, that's risky because what if you don't find a good provider, you want to find a good provider. So they vet providers and then help you find them connect to the right one, mark it up a little bit, but it's still a fraction of the cost.
00:18:53
Speaker
That's his business, smart business. i'm like, Oh, okay. He's like, so can I help people understand what their mouth could look like through this? I'm like,
00:19:02
Speaker
I'm like, I don't know. And I pulled out my phone. I'm like, I was sitting at a whole table full of people talking about I'm like, Hey, let's test it. I'm going take out my phone. I took a selfie of myself smiling and I've had braces. So like, i have a good smile.
00:19:14
Speaker
um I'm like, let's see if we could do the opposite. I'm like, chat GPT, take my photo, change nothing else about the photo. Give me vampire teeth. Super. It's a subtle, tiny little detail. If nothing else is changing and all, I'll just need those two fangs extended, you know?
00:19:30
Speaker
ah And it did. It crushed it. It gave me Vantyre piece. Everything else looks almost exactly like the photo. Of course, i don't know why, but the face changes a little bit from yeah time to time. But it was it obviously was me.
00:19:44
Speaker
And i pulled pulled it around the phone I passed my phone around the table and everybody was like, oh, yeah, stop it. Well, and the people that need help with this who are probably getting, you know, teeth replacements, there are some young people, but most of them are 50 plus who are not messing around with 4.0 image generator and to take their image and put new teeth on them.
00:20:04
Speaker
Yeah, that would work. Yeah. Because they wouldn't know how to do it themselves. And you'd be like, yeah, we have a free tool that helps you see what you'll look like. Just upload an image and we'll take care of it.
Practical Applications in Fashion and Beyond
00:20:14
Speaker
Yeah. I mean, you could do this with anything. If you want to see what you look like in an outfit, you could literally like grab some, a picture of a model wearing the clothes you want, upload a photo of you and say like, chat GPT, put these clothes on me.
00:20:27
Speaker
Wow. And it will freaking do it and it will look good. Yeah. That's just how powerful it is. You're like, dang, what can it do? Like the, the, the possibilities for how we could use this as marketers just goes through the roof now is we could literally be like cool hunting in the mall, which who goes to the mall anymore, but we could be in the mall with our phones, just taking pictures and stuff. Be like, Hey, what would this look like for my brand?
00:20:49
Speaker
Right. And then it'll make it like we could be doing that all the time now. And I will be, but we'll see. um So we've been talking about, we're going to be talking about this for months. Like this tool will make its way back on the show for a long time. Cause again, it's almost, they call it the chat GPT moment for images.
00:21:06
Speaker
Um, when chat GPT blew up and we all kind of became aware of like how good it was and
Enhancements in ChatGPT 4.0 Text Model
00:21:10
Speaker
how useful it was. Like, that's where we're at right now with them. and yeah Before it was like, I was good for some things, but now it's like, oh, now it's like freaking really good. It's there. Yeah.
00:21:18
Speaker
And it'll continue to get better. Just like chat GPT has, uh, which is a good segue into the next, the second news item, which is that this is, this is the, the, the image generator obviously went viral. Everyone's talking about it.
00:21:31
Speaker
This next one, nobody's talking about it. but I find is actually really significant because we're all using it all the time and therefore it's going to impact our work in a really great way. And that's chat GPT four O's texts.
00:21:43
Speaker
The base model got an upgrade. Hmm. when asked about why, like we already have like 4.5, we got all these reasoning models. I'm like, why are you pushing the thing that's old now?
00:21:55
Speaker
And Sam Altman said like, because servers are melting or something like that. Like it's because we needed to, we couldn't keep pushing 4.5 forward or any of the reasoning models for it because it's just taking up too much server capacity. So we went back down to the one that doesn't and then just made it better.
00:22:12
Speaker
And they made it so much better that it's now ranking higher and blind. tests than 4.5. Whoa. whoa Talk about it. It's ranking number two as far as people's preferences go.
00:22:26
Speaker
Second to Google, which is another news item I decided not to talk about. Like Gemini? Yeah. Gemini 2.5. I hate Gemini. hate Gemini.
00:22:40
Speaker
Google's coming. They're like, hello, we're here. Everybody's like, chat GPT. Yeah. When they launch that model. I tried Gemini. It's like, what's the best, like, what's your favorite flavor of donut? And it's like an exhibition of answers. I'm like, oh my gosh, chat GPT would be like sprinkles.
00:23:02
Speaker
like That's what I needed. needed quippy, kind of funny. No, Gemini is Now, where when they're comparing, to digress a little bit, like when they're comparing the test on the blind taste, or that not blind taste test, blind test of like which model was better, there's a couple of missing factors.
00:23:21
Speaker
You're doing it without it being customized to your preferences. When we're both working in ChatGPT, we've tuned it in and it's got a lot of content in there for us to know how we want, what we want and what how we like it, right? So that's hard to beat.
00:23:33
Speaker
So when you're doing it with all that removed, then the models chat TPT isn't as good. Remember a few weeks ago, I told you was really personable and then you went in and it wasn't nearly as possible at all, but but then we went and changed your settings and all a sudden it was personable yeah and you liked it more.
00:23:47
Speaker
that So that kind of stuff is removed from these like... It has changed my chat GPT experience once manage this personality. Oh, it's not. And I, I, my friend was surprised that I use the talk feature so much on chat GPT. In fact, it's, it's what my smart button is on my phone. It goes straight to talking to chat, but it has no personality. It's still the yeah overly nice and somewhat less annoying, simplistic in its thinking, but over the text, bro,
00:24:19
Speaker
So good. the So that base model got upgraded and I've and here, here's, here was the release notes from it. It's better at following detailed instructions, especially prompts containing multiple requests, improve capability to tackle complex technical and coding problems, improved intuition, creativity, fewer emojis. Yeah.
00:24:41
Speaker
Which is like, and and i didn't even realize it, but I was having a conversation about some deep stuff and I was, it's answers and it's ability two not only answer my request to a more fuller extent than I expected, but also provide, anticipate what I needed next was so good.
00:25:01
Speaker
That it just blew my mind just yesterday. I was like, oh my gosh, wow what the heck is going on? Like, this is better than 4.5. Like I could feel it and it was just 4.0. Wow.
00:25:12
Speaker
The cool thing about 4.0 is it's freaking cheap. Like if i I'm looking for it, I'm like, please roll this out to the API so I can hook up all my automation tools to this one particularly because so good. everything will get better with it. And it's, it's cheap to run. and that's the exciting part is when you're trying
AI's Transformative Impact on Marketing
00:25:28
Speaker
to scale these things. And like, I'm hoping to like make the newsletter for ai driven marketer dynamic so that there's a whole section of it that's customized with AI one-to-one. So that means you have to prompt AI for every single newsletter.
00:25:41
Speaker
Isn't it crazy? AI is just, it is the tool to have. It's like as significant as the transition from going from Nokia and Blackberry phones to actually having an intelligent iPhone.
00:25:53
Speaker
We are now at the place where it's having a phone is just second nature now, but the tool to have that is changing everything is just having chat GBT or whatever form of AI that you're using.
00:26:07
Speaker
It's like second nature to me now. I'm just that I have, I want to have it. It's wild. It would be hard not to have it now. Yes. Like it'd it'd be like living without the internet.
00:26:18
Speaker
Correct. It's that important to us. I have felt the dependency on it and I'm, I'm sad for probably the next generation. i man, those viral posts about people acting like cavemen until they can get the answer. They're like, good, good, good. And then Chad Gbt's like, Hey, this is excellent work. Thank you so much for submitting your paper.
00:26:41
Speaker
And the guy's like, Oh, yeah fine fine it's like yes it oh my gosh dude i just just
AI at Social Media Conferences
00:26:52
Speaker
died haven't seen those i can see it what men will be like interacting with chat gbt and then watching him listen back to what chat and he's like rocking back and forth like like a child like like a cave literally like a caveman like he only speaks three words and And then AI is so good. I can anticipate still what you want.
00:27:17
Speaker
Just grunt and all. It's kind of like the baby whisperer stuff where like, you can understand what the baby wants based on the type of cry. Like AI will just kind of know.
00:27:29
Speaker
And other news, I just got back from that, that conference social media marketing world has just wrapped, wrapped on Tuesday. It's Thursday when we record this. Um, It was interesting. There's not a lot of AI conferences out there and social media marketing world is obviously a social media marketing conference, generally kind of a marketing conference with all the different types of sessions.
00:27:49
Speaker
They cover paid media and influencer marketing and all kinds of other things too. But AI has become like a massive segment of this conference. And I expect in the future, it'll probably be like, like today it was like a massive sub conference within a conference.
00:28:02
Speaker
Next year it'll probably be two conferences. And then in the future it'll probably be its own standalone conference. the the AI part of this company. But it was interesting to see everybody showing up to this.
00:28:13
Speaker
Again, as Matt Wolf was going to present on the 25 tools, and unfortunately he had to drop, which was sad because I was really looking forward to like meeting him in person. hes really He's a really nice guy.
00:28:25
Speaker
I did meet him over the phone once and it was like, dang, this guy's legit. But he dropped, Michael Stelzner called me and he's like, hey man, you want to take a session? And I freaked out because only had one week to make it. But we did it.
00:28:38
Speaker
That's why we canceled the show last week. Cause I was preparing for that one session and it worked. It went well. People were very excited. The funny thing is i had to cover 25 tools, right? 25 or 2015? 25. right twenty five or twenty fifteen twenty five Oh, 25 plus. In the beginning you said 15. And workflows.
00:28:54
Speaker
That's a lot. So it's like, and you have a 45 minute presentation. So at the beginning of the presentation, like, hey, do the math. I have 25 tools in 45 minutes. Take out your notepads, bring out your iPhone notes. We're going good. We're going hauling. Okay. We ain't going to be covering time. if If you want, if you think the tool is interesting, you better write the name down. So I ain't giving you QR codes for all these things. Yeah.
00:29:14
Speaker
No question and answer after. I covered a lot of basic tools. Like it wasn't like some of it where I did have some like pro tips in there to like, Hey, take us like, take a picture of the slide.
00:29:25
Speaker
But some of it was like, Suno, like AI music. It's a thing. You can use it for the background music in your videos. Napkin, which creates the diagrams really fast and it's free and it's kind of a nice little AI tool. Capcut has AI tools in it. Like there were, it was just 25 tools and mostly stuff like that. Like the the deep research. I spent three of them on like perplexity, deep research, Grok's deep research or deep search, they call it.
00:29:53
Speaker
And chat GPT's deep research. Those were three different tools right there. But nice most people hadn't heard of most of these tools right in that session. And just goes to show you like how early, how early all this is. Like if you're listening to this podcast, you're, you're one of those people that are like diving in deep and you're learning all the stuff and you're hearing all the things.
Adopting AI Tools in Marketing
00:30:13
Speaker
Right.
00:30:13
Speaker
Most people are not like that. Most people are not you listening to this thing. No, you're on the edge. You're learning the things fast, which I think will have a huge advantage later. Yeah. I think the most common question I got during the whole thing, everybody said it in different ways, but everybody kind of meant the same thing.
00:30:32
Speaker
The most common question was, where am I at and what should I be learning next? Wow. They wanted a reference for, are they in the top? so much to learn. Top 50% or bottom 50%? Are they the top 10%? Underneath.
00:30:48
Speaker
underneath it had't hadn't It didn't have to do so much with like, where am I at? But you need to know where you're at in order to what to do next.
00:30:58
Speaker
So I quickly found that I was asking a series of questions to see to gauge where they were at and then make my next recommendation. My first question is, do you pay for ChatGPT? And if it was no, then I'm like, then you need to keep experimenting until you're getting so much value added that $20 a month seems like a stupid no-brainer.
00:31:18
Speaker
you need to experiment. That's a great first question just to see if they're like, yeah. Or if they said yes, or they're paying for another tool, didn't, it didn't have to be chat GPT. But when I even asked my own room, there's like 700 people in the audience. I'm like, any chat GPT users in the house? It was like, it was, it was most, most of the hands went up.
00:31:34
Speaker
Yeah. Again, like chat GPT owns the market. So I just started with that. um My next question is, do you use custom? Have you built a custom GPT? If there was, if the answer was no, then I'm like, that's your next step.
00:31:47
Speaker
You need to figure that out ASAP. Like start searching everything you can about that one topic. Ignore everything else. Learn how to build those first. Everything else is like all the automation stuff and agent stuff is like way harder than that.
00:32:00
Speaker
And all the learnings you put into those will help in the next step. Right. If they said, yeah, I've made one or two. I'm like, okay, when you get to about a dozen, you're ready to start building automations.
00:32:11
Speaker
Wow. Keep finding more use cases for those because you need to maximize everything those can do. and learn all the different ways to use them. And then you're ready for automation. so that was kind of like my progression of figure out where they were at and then make a recommendation on where, where to go next in the simple way. because there's obviously like a ton of different directions you can share with AI and all the creative tools out there. But that was the simple, simple test.
00:32:36
Speaker
A funny story when you asked that first question, are you paying for ChatGPT? I've been talking to my father-in-law and I told him about the personality that you can actually have ChatGPT have a personality, plug in different ways, communication styles.
00:32:53
Speaker
I said, well, what pull up chat. he I go, do you use ChatGPT? He goes, yeah, I use ChatGPT. I go, great, give it to me and I'll you know put the settings in there. He goes, okay. He gives me his phone. I'm like, this isn't ChatGPT.
00:33:06
Speaker
It's like chat ai or something. It's one of the people in the app store that are pretending to be chat GPT. Yes. Yeah. He's paying... Not for chat. gbt I was like, so make sure you actually have the real chat.
00:33:20
Speaker
Not chat AI. I know it can be confusing. Names are hard. It sounds the same. But I was like, listen, delete this. Actually download chat. Because for them, it's like, all I don't know, when you reach a certain age, it's like it's all the same. it's just AI.
00:33:35
Speaker
it's There are some tools. that brag about being all-in-one tools and they have all the models and all the image tools, you know, they're out there. And that way you can pay for one subscription instead of 50 subscriptions.
00:33:49
Speaker
That's how they market themselves. Well, don't do it. No, yeah no, just, just use chat GPT. If you're on train, Claude or Google, fantastic. Just stick with those tools.
00:34:00
Speaker
Do not go for the all-in-one tools. It will be behind. It'll be clunky. Just stick with the plain tool. And it's easier to learn that way too, because there's way more tutorials on how to maximize that. Everybody else is like working through the APIs and those have weird limitations in and of themselves. Right.
00:34:18
Speaker
Just stick to the main tool. and Agreed. Well. The people that are learning the most about AI right now that I found coming to the AI sessions of the conference where agencies and people who are like, they're marketers, but they're like the head of their companies.
00:34:36
Speaker
They're entrepreneurs, they're solopreneurs or they're marketer entrepreneurs. Those are the people that are the most hungry. And it makes the most sense. Like anything they can learn multiplies, not only for their internal business, but for something they can resell to their customers.
00:34:48
Speaker
Right. So those people were showing up. A lot of people hungry to learn. A lot of people were beginners, but that's kind of true for any space, right? There's always more beginners and there are intermediates and there's always are more people at the intermediate stage and there at the expert stage.
00:35:04
Speaker
We're really early in this. I could feel it walking in there. This is only one of like three, a maybe three or four AI conferences out there right now. Right. And these are the hungry people that want to come to a conference to learn about AI and they're still early.
00:35:22
Speaker
Some things that i learned during the conference was from Michael Stelzner's opening keynote. He had a few stats that I was like, holy crap. Like his whole keynote was literally like addressing the the yeah the fear of is ai going to replace me?
00:35:39
Speaker
He had this whole Avengers theme. At first, I thought it was like kind of corny, but then I'm like, no, this is really good because it rallied up the crowd and it worked really good. And I really liked it. Like i remember I, he rehearsed it with me before and I'm like, man, this is going to freaking get people motivated to learn, which is what you need on the opening keynote before a conference.
00:35:54
Speaker
You to people freaking hyped to go and suck up all the knowledge. And he was like, this is, this is, he's like, this is Thanos. AI is going to come and just like half the jobs are going to disappear.
00:36:08
Speaker
We need to be like the Avengers and pull together and fight this thing. Here's how he's kind of like rallying the troops. And I'm like, It worked really well. People were pumped.
00:36:19
Speaker
But one of the a few of the research reports that came out over the last week that he quoted were really like shocking. Like, ChatGPT's average weekly users is ah has just hit like where Facebook was in their average weekly users in 2010. Early. Early. are really early in this thing called AI.
00:36:39
Speaker
I mean, 2010... They were still pretty big in 2010. Businesses weren't even figuring that out. Now, obviously in AI, it's more business led than consumer led. Yeah. But like Facebook in 2010 was definitely starting to trend and take a lot of news.
00:36:57
Speaker
Right. Most people weren't on it. That's true. That's when like iPhone 3GS hit and most people still didn't have smartphon smartphones. Yeah. it was like Facebook was mostly used on your computer.
00:37:09
Speaker
Right. If not all, use it on your computer. may it Remember when social media just used to be a computer?
00:37:16
Speaker
There was no film involved. It was still just as good, man. Hit those dopamine. All right. Yeah, we're early. Another stat he said that was really like convincing was there's a pretty good study done with Procter & Gamble.
00:37:31
Speaker
And when Procter & Gamble does studies, they're they're pretty good because they have a lot of employees. And they do they do these studies pretty well with like the right scientific way to approved prove them. They did a study where they took individuals within teams and trained them properly on AI and then measured their productivity, individuals productivity against whole teams that had no AI tools.
00:37:55
Speaker
And then they have teams that were properly trained on AI. The individuals. crushed the teams without AI. Wow. In productivity.
00:38:07
Speaker
Now the teams with AI still beat the individual, but the margin wasn't as significant. Wow. And they found they became much better workers. And not only within their discipline, but cross-discipline, they became better.
00:38:19
Speaker
Wow. And I'm like, everybody should love be reading stuff like that and being like, Yeah, this is going to make a difference. Like this is going to change dynamics. So you better be at the forefront of this because we don't know exactly how it's going to shift. But that like when things like that are happening, like it's going to make it it's going to have a shockwave through the system.
AI-Enhanced Productivity Trends
00:38:42
Speaker
Whoa. which actually lines up perfectly with the poll we have to review for this next segment. So the weekly poll I asked, AI makes me b blank more productive.
00:38:54
Speaker
What does your gut tell you? had 130 votes and the poll came in like this.
00:39:02
Speaker
20% more productive, 28% said that. 50% more productive, 32% said that. 80% more productive got 23% of the votes. And 100% or more productive got 18% of the votes.
00:39:16
Speaker
If you look at the graph, they're like evenly spread with 50% more productive being like the standout. um And it like falling, but and the more productive it became after that.
00:39:28
Speaker
What's your reaction to those those numbers? It's funny. i would I was leaning towards the 50% too. 50% more productive. But that's my line of work.
00:39:40
Speaker
So currently. Dang, I'm in the 100% category. yeah I was like, no. I'm like, I can do twice as much in half the time. right There's this whole topic right now.
AI's Impact on Traditional Marketing Roles
00:39:54
Speaker
This needs to be an individual episode of vibe marketing. Have you heard this term before? I really want to do a whole episode on this, but maybe it just stays a segment of this, this one. Vibe marketing is this idea.
00:40:07
Speaker
you heard of vibe coding, right?
00:40:10
Speaker
Really? Oh, vibe coding was a trend for like the last two months because the AI coding is getting so good that like okay some bros on a weekend can get together and like replicate whole apps on like on a dime.
00:40:21
Speaker
You're like, yeah, I can make my own Asana over the weekend. Why would I pay for Asana? You know what I'm saying? Or whatever. um at first I was like, that's dumb. Like, cause you're going to create stupid apps and they're going to get hacked and all that kind of stuff.
00:40:34
Speaker
um I think we've even talked about it on the show, but yeah what I found is people are vibe coding and just building their own individual things. And I'm like, oh yeah, like if it's not publicly released and people paying for it, then it would totally work because you don't have all the security vulnerabilities and all that kind of stuff.
00:40:48
Speaker
So people are just going to vibe code as in just, they don't know how to code. They're just kind of like feeling the vibe of it. It's like, is this but about what I wanted? Is this feature kind of working the way I need it to? That's vibing.
00:40:59
Speaker
That's good enough. It meets my needs. Right? So you vibe code, get your tools, and now you don't have to pay for them because you're just coding them all yourself. Wow. So vibe marketing because of this huge productivity increase in marketing is like, well, some marketers can knock out months worth of camp, like a whole, a whole brand and a whole campaign in a weekend. Now, if you're that much more productive, productive, especially with the new image tools, like you could probably knock it all out and create a whole consistent campaign. And it's sounding nice, looking nice.
00:41:28
Speaker
Hence, I was able to put together half a kid's book in a morning when that was a three month project before working with a paid illustrator. Wow. Part of me was like, yeah, one, I don't know anybody doing that.
00:41:43
Speaker
Because if somebody was going to be doing that, I'm like, i'd I'd be in that camp of people who could knock out a whole thing over a weekend. Oh, yeah. But the other thing is, I'm like marketers. Like the thing that holds marketers back, isn't their execution ability usually?
00:42:00
Speaker
It's the internal politics of the company they work for. Totally. like I'm like, yeah, you'll vibe market over the weekend. And part of me is scared about that. I'm like, dude, if your're if your boss knows you can vibe market over the weekend, expectations are just going to go through the roof.
00:42:16
Speaker
Can you create a whole campaign before you leave on Friday? It's like three o'clock. You're like, uh, maybe. Yeah.
00:42:25
Speaker
ah They will too, because those driven, driven CEOs, you know.
00:42:32
Speaker
One thing that I did hear from ah another AI marketer and who spoke at the conference, their name's Nicole Leffer, very popular on LinkedIn. She said something that kind of struck me in that because I was thinking, I'm like, you know, this AI thing is going fast, but the adoption cycle is always really slow.
00:42:51
Speaker
Like I still can't get people to automate correctly. People still post stupid crap on their Facebook company page, you know, about themselves. we Check out our blog posts announcing our new thing that you should buy.
00:43:03
Speaker
You're like, yeah, that's not how you do social media. Great. So adoption cycles are really slow. Yeah. But what she said, so I was like, maybe, maybe it won't hit everything so fast. But what Nicole told me, like made me think differently about this and this whole vibe marketing thing.
00:43:18
Speaker
She's like, you only need a certain fraction of marketers to like become super marketers for it to become a problem for everybody else. Because if, if 20% of marketers can 10 X or 20 X their output, you don't need the other 80% anymore. Wow. Wow.
00:43:36
Speaker
wow And that makes a big difference to the industry. So she's like, there's a, essentially she was making the argument that there's a tipping point and it's not down here. It's like, it's actually way up there. Well, right now we're in like one or 2% of like super marketers because enhanced with AI, but like eventually there'll be a point where you only need one marketer when normally you had teams of five or 10.
00:44:00
Speaker
But I'm like, well, that's going to be a problem sometime. Will it hit this year or next year? Yeah. Got to stay on the game. Increase your productivity.
00:44:12
Speaker
Luckily, a lot of this stuff is open and free to learn, experiment, and trial with. True. Hopefully you're in it early. Viral post of the week. You just had some time reviewing it.
00:44:25
Speaker
It is from Stephen Bartlett, which you had to remind me who he was when I was like, hey, bro, read this viral post. You're like, oh, it's from Stephen Bartlett. And I was like, yeah, I don't know who that is.
00:44:38
Speaker
Diary of a CEO, YouTube, like podcaster. I'm like, oh, that guy. Yeah, he interviewed Mr. Beast recently. Which I'm one of those guys like I clearly should have known who it was, but I watched Mr. Beast. Oh my gosh. yeah oh People made fun of me on LinkedIn when I told them I watched Mr. Beast.
00:44:59
Speaker
I asked ever if anybody else watched Mr. Beast. And of course, a lot of people did. But a lot of people are like, who? I'm like, my gosh. Really? Oh, man. So Stephen Bartlett posted this really long post. It's practically a blog post that he copied and pasted into a LinkedIn deck. It's an article, man.
00:45:17
Speaker
what you What did you think about the premise of his post?
00:45:22
Speaker
Yeah, obviously, he's a very successful CEO and entrepreneur, and seems like everything he touches turns to gold. And you you come to a sense that there's a reason for it because he's an ope and an optimist. He's an opportunist.
00:45:38
Speaker
He's a visionary. So when he explains in his post, he he has come across ChatGBT image generator 4.0. four point how it has shifted his mindset to see the future, a glimpse into the future. And he explains that and kind of gives a warning so that people will not romanticize their craft and believe that, you know, AI will never take over true artwork that's done on a computer. It's like, nope, it's definitely a possibility. So i actually have a story about,
00:46:11
Speaker
having a conversation with the designer at my workplace because of one comment she made saying, Oh my gosh, AI is going to take my job. And I just kept thinking about it. And I can't, obviously because I want to push her into using it, but I can, I'll tell you what her response was.
00:46:30
Speaker
Uh, what did you think of this post, this viral post? I remember reading it and it was a good hook. Like he's, the guy's a good marketer. So like I was reading the post being like nodding my head, being like, yeah, yeah, yeah. That is a problem.
00:46:44
Speaker
Dang. Yeah. Don't be romantic. Yeah. And the part to me was at the end of like what to do about it, which I was hoping I'm like, please tell me, like, please do not leave me on this fear load, but still trying to be optimistic. Like, what are you? I was, I was really curious. I'm like, dude, you better lead with some freaking good called like a call to action of like what to do about it, which he freaking did at the end.
00:47:07
Speaker
But everything he was saying in the beginning, like I was like in full agreement with, I'm like, yeah, we all should be concerned. This is, this is going to be an issue across the board and for multiple industries.
00:47:19
Speaker
Yep.
00:47:23
Speaker
So I talked to my designer and I was going to go in there and basically preach at her and say, listen, don't be afraid. Capitalize, use, experiment.
00:47:35
Speaker
You will be a better designer if you use AI. But instead of just going in there and telling her what she needs to do, I got curious. I double clicked. I said, you know, you made this comment and I've been wanting to know.
00:47:48
Speaker
You said you were afraid. Tell me what your thoughts are about AI. yeah do you Do you think it's a benefit? Do you think it's a threat? Like, let me go. Yeah. By the time we got to the end of the conversation, i realized she was 100% romancing, like hardcore.
00:48:06
Speaker
Which is, you know what? I get it. it's you've You have fallen in love with your craft. You have fallen in love with the creativity that it takes, the expertise that it has it took you to get to the place that you are. Great designer.
00:48:20
Speaker
She doesn't think AI will ever replace that romantic artwork. She's literally like, this is art and AI is kind of ruining it. But we will we there will always be a need for true human touch artwork.
00:48:35
Speaker
Now, obviously that's where I disagreed a little bit and I'm like, yes. And that I try to tell her you have the potential to be the best in the industry, at least in this sphere, if you capitalize on AI because no one has the eye or the knowledge or the experience that you have to know what good design is and what bad design is.
00:48:56
Speaker
So you can you can immediately detect when AI is doing it right or doing it wrong and that's only going to uplift your game. she obviously, I tried to, you know, let her know that that's the direction she should probably move, but she did not, she doesn't want to touch it. She doesn't want to experiment. She doesn't want to try.
00:49:16
Speaker
She said she dabbles in like word smithing some things, but in the design space doesn't want to move forward, which I obviously had a hard time accepting. Cause I'm like, this post speaks to people that are romanticizing it and don't want to grow.
00:49:33
Speaker
People are practical. Marketing is extremely practical.
Adapting to AI for Continued Relevance
00:49:37
Speaker
And that was hard for me to unlearn because I started in the design space, moved to marketing. And it was hard sometimes when you're split testing landing pages and people liked the uglier one.
00:49:49
Speaker
But when your your objectives change and you're being measured based on revenue, revenue or both usually you have to learn how to get unromantic about it.
00:50:00
Speaker
Now, overall, better design aesthetics usually do better, but marketers and businesses that hire designers do it because it's a means to an end of serving a customer better. Right.
00:50:13
Speaker
And at the cost and we're not, and marketers and business leaders and CEOs are just not romantic about how it was done as much as if it was done, it was done ethically.
00:50:25
Speaker
And I'm not going to go into the morality of AI and how it learns and all that kind of stuff. But like if they'll find if they can do it with the chat GPT tool, they will. Which. I'm like, we could be romantic all day, but I'm like, at the end of the day, it's kind of like if they if if they can get it done for two dollars rather than 20, they'll they'll pull that they'll pull that lever every day.
00:50:46
Speaker
Yeah. There will be a season where a lot of marketing leaders will just hold onto their teams out of, because they don't want to let people go. And I that's the right thing to do. And what, what I'm finding good business leaders are doing right now is they're trying, they're seeing the need. They're seeing that they probably could let some people go, but instead they're like, Hey, no, let's capitalize on the human talent we have. We need to double down and learn AI. Wow.
00:51:10
Speaker
That's, that's the smart leaders are doing that. The, the jerks out there will probably let some people go. i think naturally, like people will just get let go for other reasons. And then just the higher back will just be really slow as AI starts to take over more productivity yeah or they have who they have right now.
00:51:26
Speaker
And they would have hired a hundred people next year, but now they only hire 10 because AI. Right. That's going to be, i think a really common thing over the next couple of years, they just hire slower, makes the job market harder.
00:51:37
Speaker
Uh-huh. So what did you think about his call to action at the end for Steven Bartlett's post? Yeah, the, he had like six point or five points, create thinking time and be unromantic.
00:51:50
Speaker
Number two, double down on community. Number three, prioritize experimentation. Number four, shift investment focus. Number five, become customer obsessed, which I think number two uh,
00:52:10
Speaker
Five are a little bit similar, but it's it's really doubling down on what AI can't do, which is making people feel seen in a way from a human touch. It's like double down on the community, really have an interactive flow with your people that are followers or whatever, and then getting customer obsessed really.
00:52:29
Speaker
really understanding the basis of those people that have bought your product or involved in organization. i mean, you've taught me that from the beginning. Like marketers are not obsessed enough about people that have taking part, you know?
00:52:47
Speaker
So it's funny. Some of him, some of it's like half of them are like, get people up, get people focused. And the other half, you know, shift investment or take some time. He is like telling you to push into the space.
00:52:59
Speaker
And that was good. It's practical. Yeah. It's some of it's hanging on to the past and some of it's hanging on to the future. So he's, he's got both in there. It's kind of like, it's got three things in my mind to do.
00:53:15
Speaker
If I were to summarize his, his, cause it goes on and gets some more practical ideas on the last couple of pages too, that aren't in a bulleted list, but it's essentially like, yes, this is going to be a thing. Maximize it. Like learn everything you can about it. Think about it. Be creative with it. This is going to amplify your creativity. It's going to matter.
AI's Current Limitations and Future Discussions
00:53:31
Speaker
That's one thing to double down on what it freaking can't do. Uh-huh. AI cannot build an audience for you.
00:53:41
Speaker
AI cannot curate taste, which is why your designer friend needs to double down on it. Cause she's, she has taste. AI will, might be able to do that someday, but right now humans can lead in that way better.
00:53:54
Speaker
yeah So that will continue to be effective, but they definitely can't build at least audiences yet. Maybe when it gets to AGI or super artificial intelligence or whatever, can, might be able to be like, here's a whole plan. I'm just going to execute this whole thing and build an audience.
00:54:07
Speaker
Right. Maybe. And then third, AI can't build relationships. Right. So meet people, build relationships on social, comment, meet people in real life. Like probably I need to go to more events and meetups because hu relationships is something it'll never be able to do. And we all know the business world.
00:54:32
Speaker
is made on relationships. A lot of deals are done. A lot of big marketing campaigns with influencers and all kinds of things. It's through a relational thing. Pretty much all of social media examiner and social media marketing world is done because Mike, Michael Stelzner has strong relationships with a lot of really smart people.
00:54:50
Speaker
All the speakers are there because of it. That's for sure.
00:54:55
Speaker
Relationships. I'm like, Hey, I can't do that. So do that, but also do AI. Right. I tried to, should probably come up. It'd be fun to do like a whole session on like maybe next episode on like, what are all the things that AI can't do at least for the next three, five years.
00:55:14
Speaker
That's good. That's smart. So next, next week we'll talk about that and we'll close with a call to action. Learn AI because we're going to have that Avengers moment and ah jobs might just disappear.
00:55:28
Speaker
bam