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Google Imagen, AI Video, & How to Prepare For the AI Economy
958 Plays7 months ago
In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez dive into the current state of AI video and the evolving landscape of AI-generated content. They explore the progress of AI-generated videos, the challenges that still exist, and how marketers should be thinking about these advancements. They also discuss Google's new image generation tool and its potential impact on marketing creatives, as well as the ethical concerns surrounding AI-generated job applications. Tune in for insights on how AI is reshaping marketing and how you can stay ahead of the curve.
My Favorite AI Tools:
- ChatGPT - https://openai.com/
- High Level Marketing Platform - https://danchez.com/highlevel
- AI Podcasting Tools - https://danchez.com/podtools
- n8n AI Automation Platform - https://danchez.com/n8n
Resources Mentioned:
- CapCut AI Video Generator - https://www.capcut.com/ai
- OpenAI’s Sora Video Model - https://openai.com/research/sora
- Google’s ImageFX (Imogen) - https://deepmind.google/technologies/imogen-3
- MidJourney AI - https://www.midjourney.com/
- Cursor AI Code Tool - https://cursor.sh/
- Bubble No-Code Platform - https://bubble.io/
- Sean Puri’s AI K-Shaped Economy Post - https://x.com/ShaanVP/status/1893008119342776803
- HR AI LinkedIn Post: https://www.linkedin.com/posts/katiedolgin_authenticity-ai-writing-activity-7307790019505569793-XGv7/?utm_source=share&utm_medium=member_ios&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA
Timestamps:
- 00:01 - Introduction and AI Video Discussion
- 00:43 - Testing AI Video Generators – CapCut, Sora, and more
- 02:30 - Why AI Video is Still Not Ready for Marketing
- 06:38 - The Rise of Google’s AI Image Generator (ImageFX)
- 09:55 - Why Google’s Image Tool is a Game Changer
- 14:24 - The Ethics of AI in Job Applications
- 20:06 - AI’s Role in Coding and the Risks of AI-Built Apps
- 30:31 - How AI is Reshaping Job Skills and the Economy
- 39:52 - Staying Ahead in AI Without Feeling Overwhelmed
Recommended
Transcript
Introduction to AI in Marketing and Video Tools
00:00:01
Danchez
Welcome back to Bot Bros, where we separate the help from the hype when it comes to all the AI news coming on for marketers. I'm Dan Sanchez, and I'm joined by my brother, Travis Sanchez.
00:00:11
Travis
Hey, hey. heyy
00:00:12
Danchez
And this is a segment of the AI-driven marketer, and we're about to get into it, starting with the state of AI video. Lots of advancements are kind of happening and trickling out over the weeks.
00:00:26
Danchez
And Travis, you've been on a mission to figure out, like, where are we, man?
00:00:31
Travis
Yeah, i I have, as I was in in the video world for a while, loved flying drones, putting you know collaborative pieces together, whether for promotion or storytelling.
00:00:43
Travis
You're kind of like, man, this AI video thing can really take off. And as you started seeing Sora come out, these little video clips where... it started getting good, at least from anything we've seen before.
00:00:56
Travis
So I was on a mission to figure out early on how good can a video get from prompt, just prompt text to a video. And the first findings about a year ago were rough, like really rough. I could barely find anything that was at that level.
00:01:17
Travis
To be honest, I thought we'd be further along.
00:01:20
Danchez
It
00:01:20
Travis
A year later with prompt, I even sent a video to Dan saying, Hey, this is, this is a video. It was a minute long. They created a video with music, with cap, with the, they wrote the script. I gave them a direction and they had B roll.
Challenges and Potential in AI Video Production
00:01:39
Travis
And it wasn't great. Let's just put it that way.
00:01:42
Danchez
as far
00:01:43
Travis
It was he's terrible. But it pulled a lot of elements in together. It was actually 60 seconds. Hit the timing. It had had a script. Wrote it itself from from a decent place. It had transcription. So it had literal captions going on it.
00:02:01
Danchez
Yeah.
00:02:02
Travis
That was a win. It had music.
00:02:04
Danchez
Well, tell them what the video was about because then we can give the context on why it was not good.
00:02:08
Travis
Well... Yeah. So I did it for my church. I was like, oh yeah, give it, you know, it said,
00:02:14
Danchez
Let's make a little promo video for the church. They never have enough resources.
00:02:17
Travis
yeah, what's, how much is the product? It's like, well, it's a free product. You come find community, you know, worship, do all this stuff. And it had like Christmas music playing as a choice.
00:02:30
Travis
Yeah.
00:02:31
Danchez
That got me. I'm like, is that Christmas music playing in the background? This isn't a Christmas production. This is just a normal, hey, come to church.
00:02:38
Travis
Yeah. It had one, it only had one for a full minute video. It only had one piece of B roll that was like, okay, that's decent. It was like worship setting.
00:02:47
Danchez
That was a fit for what it was saying in the script. The script was vanilla, plain, but at least the script was okay.
00:02:54
Travis
i mean, it was pretty bad. One time it was just flashing the words Brazil for some reason.
00:02:58
Danchez
Oh.
00:03:00
Travis
I was like, what is happening?
00:03:02
Danchez
I mean, yeah, the video, the the B-roll match was was absolutely outrageous, horrible.
00:03:03
Travis
Yeah.
00:03:07
Danchez
like But the script, the words being read wasn't horrible. The voice definitely sounded like a robot.
00:03:15
Travis
Yes. I would, I would give the script a five out of 10. Like it wasn't maybe, maybe less.
00:03:21
Danchez
No, no, it wasn't great. Barely passable. If everything else had been a 5 out of 10, then maybe the video might be usable.
00:03:25
Travis
Barely.
00:03:29
Danchez
But even then, you're like, eh.
00:03:29
Travis
No, no, that's not, it wasn't even close to usable.
00:03:32
Danchez
Yeah.
00:03:32
Travis
Anyways, there's a lot of other prompt to video creation. That was actually cap cuts. AI prompt to video. It,
00:03:44
Travis
and What I did find was that it was user friendly. That was kind of nice. It was very clear what I was supposed to do, what it needed, how easy it was for it to create a video based on my idea.
00:03:55
Travis
Other ones are a little bit more difficult. They basically want you to write the script, which isn't hard. Obviously you can just use any AI model to write you a script about something. But if you're trying to just get quick clips,
00:04:10
Travis
or small B roll pieces and you're using Sora, you're wanting a four second, I don't know, five second video, the video quality is getting better, but we're not looking just for short B roll clip.
00:04:23
Travis
We're looking for actual prompt to full video. So we're still, we're still a long way out unless you've seen anything down. I couldn't find anything that was really giving me that impressive, uh, impressive prompt of video.
00:04:33
Danchez
No.
00:04:36
Danchez
No. the The little clips that we're able to produce are getting better. I sent you a text message just before we started recording of this like video of a cat.
00:04:42
Travis
They are.
00:04:48
Danchez
It was one of the most realistic pictures I've ever seen. And it wasn't a cat. It was a cat that was made out of crochet yarn. And it looks so real because the mouth looks perfect.
00:04:57
Travis
Oh, wow.
00:05:00
Danchez
The eyes look perfect. Yet when you look closely, it's not a real cat because you can tell it's, it almost looks like it's wearing a perfectly fitted suit of yarn of crochet, like a so a suit, but it's not.
00:05:09
Travis
Wow, yeah.
00:05:14
Danchez
Otherwise you would see the costume on it, but it looks so real that if it had not been like it, it it looks, and it looks like it shot from an iPhone.
Advancements and Cost Barriers in AI Video Tools
00:05:24
Danchez
It looks more real than what you get out of Hollywood.
00:05:24
Travis
Yeah.
00:05:27
Danchez
it's that real looking.
00:05:28
Travis
Yes. It's I'm looking at it right now.
00:05:30
Danchez
It's stupid.
00:05:30
Travis
It's incredibly real.
00:05:31
Danchez
It's like it, it, it, it kind of scares me a little bit because of like what's coming with that. I'm like, my gosh, if that can look that real and it looks, you can tell it's fake because like cats aren't made out of crochet yarn, but it looks like it is.
00:05:45
Danchez
Yeah.
00:05:46
Travis
You know what really speaks to its realness? we've My brother here and I have grown up with a lot of cats.
00:05:52
Danchez
Yeah.
00:05:52
Travis
It's aggressive like head turn and then like quick mouth movement feels like it's about to attack you. When I'm watching the video, I'm like, oh, oh whoa.
00:05:58
Danchez
Yeah. Yeah. The mannerisms of it look like a cat, like a real cat movement.
00:06:01
Travis
Whoa, it feels like a pissed off cat.
00:06:06
Travis
So the fact that they're getting that emotion right is is impressive.
00:06:11
Danchez
I know out of a yarn cat. Anyway, I'll link to the video in the the show notes and you can see it for yourself. So the little clips that I can make are getting more and more impressive. And I've seen more and more people pulling these clips together with editing on the back end to make impressive things. And we talked about like that commercial that was made last week.
00:06:30
Danchez
That was impressive for a shampoo or something commercial body wash.
00:06:32
Travis
Yeah.
00:06:34
Travis
Yeah. was body wash.
00:06:36
Danchez
Yeah.
00:06:36
Travis
Men's about it. Body wash.
00:06:37
Danchez
So like it's it's slowly picking up. It's getting more and more useful. Is it something I'm using and marketing a lot? Not really. It's starting to get to the point where once VO o actually is accessible and I can tell tell you why they're not making it available is it's just cost too much.
00:06:52
Travis
Yeah.
00:06:54
Danchez
We all know the reason why Sora even sucks is it's actually better, but they can't release it without losing too much money.
00:06:59
Travis
Yeah. yeah
00:07:01
Danchez
So as the cost of compute drops, the cost of actually producing these videos will well come down to. So maybe it will take a year just from sheer server costs because it costs too much to generate these types of videos.
00:07:15
Danchez
We don't even have access to Google's VO2 model, which is the leading leading one right now. So the state of AI videos, we're still waiting and and that's okay. Honestly, i don't feel like marketers would even use it a lot at first anyway.
AI in Image Generation and Design
00:07:30
Danchez
Moving on to the next element of news is Google's...
00:07:32
Travis
Well, one one one right before you switch, people were saying that the people that were stuck in space were SpaceX, where they rescued them and landed in water.
00:07:33
Danchez
Yeah,
00:07:42
Danchez
yeah. yeah
00:07:43
Travis
I do think it's funny that everyone knows there's people that believe flat Earth. It's not round. There's not actually astronauts. Someone posted on X yesterday saying, see, they're now using artificial intelligence to fake this landing back into the ocean from these rescued astronauts.
00:08:01
Travis
rescued people and I'm like, uh, well maybe, but the video is not.
00:08:08
Danchez
It doesn't really matter because if you could have done it with art, I mean, if Hollywood can make the movies, it does. They could just say they CGI. It doesn't really matter.
00:08:15
Travis
It's true.
00:08:15
Danchez
It's kind of like AI CGI.
00:08:16
Travis
was like, man, people,
00:08:18
Danchez
We've been able to make anything our minds could come up with, whether it took a team of 50 people in CGI offices or one AI generator.
00:08:20
Travis
they,
00:08:30
Danchez
It doesn't really matter.
00:08:30
Travis
Conspiracy theorists believe better for AI video than we do and we're using it. So I thought that was funny.
00:08:36
Danchez
Yeah, well, they're conspiracy theorists. Not that we don't all have our pack conspiracy theories, but but flat earth ain't one.
00:08:41
Travis
True.
00:08:46
Danchez
Speaking of manipulating reality, though, Google's image gen has been something I've been excited about this week. I'd heard the news and I waited and I finally got on.
00:08:55
Danchez
you And it's kind of hard to find. You have to actually Google Google image gen and it will finally come up on some deep seek or not deep. It's not deep seek. That's the China thing. Google's deep mind.
00:09:06
Danchez
how The names are getting confusing with all this stuff.
00:09:09
Travis
Uh-huh.
00:09:09
Danchez
It's on Google.
00:09:09
Travis
ahha
00:09:11
Danchez
It's on a weird Google URL, but if you find it, it's a really sweet product. It's really easy to use. It's much more intuitive. It's actually the most intuitive image generation tool that I've ever used.
00:09:21
Danchez
And within five minutes of playing with it, I was like, I'm canceling the journey. And I did. I went over, canceled the journey. Now, my subscription renews all the way into December. So I'm like, if it comes back, like like i'm on an annual this subscription.
00:09:36
Danchez
So I have access to it just December until they do something. But yeah. I'm like, until farther notice, like I'm using Google and not mid journey for all my images that I'm generating with AI.
00:09:48
Danchez
And what's really cool about Google's new thing
00:09:52
Danchez
is that it just sticks better to the prompt. What you ask for, it's going to do much better at actually delivering.
00:09:58
Travis
Right.
00:09:59
Danchez
It's physics, it's fingers, it's all the little tiny nuances. It's way better generating. And you're like, oh, but it doesn't have the style that Midjourney has. I'm like, so tell it to give it the style that you are getting in Midjourney.
00:10:11
Travis
right
00:10:12
Danchez
The first iterations I took of it were like fairly plain looking. And I'm like, like mid journey was adding some stylistic elements. So I just told it, like, give it more dramatic lighting and pull, pull the lighting from the background into it to make it feel like a more cohesive image. And it did.
00:10:26
Danchez
And it feels, it looks great now. i'm like, Oh my gosh, it actually,
00:10:27
Travis
Wow. Did it not get rid of the subject at all? Because you know how if you ever tried to edit a video or a photo that was created, it would usually change the entire image.
00:10:32
Danchez
can it not,
00:10:39
Travis
You couldn't get it to edit just a single portion.
00:10:44
Danchez
That's one of the cool things that people are spending a lot more time on is that it has in painting. So where you can select an area and get it to change it however you want.
00:10:57
Danchez
So you can manipulate a specific image. I actually don't know if you can have consistent characters with it. I did see a place in it where you can feed it a seed image.
00:11:07
Travis
Okay.
00:11:07
Danchez
I don't know if that's like a character thing, like mid journey, you can have like a specific character you make and it can replicate that character. don't know if Google image gen can do that, but honestly, i don't know.
00:11:18
Danchez
i heart like other than the like AI influencer people out there. I don't know anybody using that feature in mid journey. Most of us marketers are using Midjourney or Dolly or whatever just to make like what we were doing with stock photos, we were doing with AI images.
00:11:37
Travis
Right. Right.
00:11:37
Danchez
Whether it's for a YouTube thumbnail or a blog post image or illustrating something or a social graphic, we're using it for really basic things.
00:11:46
Travis
right
00:11:47
Danchez
And I don't really see that changing. Eventually, it'd be nice to have like some consistency across it. But like, I like for the images for this video, for example, I'll use Google image gen, it'll have the TV head 404 character on it doing something based on the main topic we end up talking about.
00:12:04
Danchez
But i will I just kind of use the same process over and over again. And now that I have that locked in, until I change it, I'll just keep using it. Most marketers use it like that. We have a way that we use it and it fits our process and we map to it.
00:12:17
Travis
right
00:12:18
Danchez
The cool thing is if it was automated. So if like I was sending out an email and it was customizing it based on a few things, I'm like, that'd be kind of interesting, but that's where it's not there yet.
00:12:29
Travis
I looked at image gen and it Google took me to something called image FX.
00:12:35
Danchez
Yeah, that's it.
00:12:36
Travis
Oh, why are they switching names? It's like, yeah, we have image gen here.
00:12:40
Danchez
It's confusing as heck. Yeah.
00:12:42
Travis
Come to image FX.
00:12:42
Danchez
Yeah.
00:12:43
Travis
I'm like, uh,
00:12:46
Danchez
Imogen, Imogen, Imogen. No, it's, yeah. If you Google, Google Imogen, I guess it's Imogen. I'm adding extra letters in there, but it's under deepmind.google, deepmind.google slash technologies slash Imogen three. That's what it is.
00:13:04
Danchez
always kept saying Imogen.
00:13:05
Travis
It looks like also if you just search image FX, it will pull it right up.
00:13:06
Danchez
I said it wrong.
00:13:11
Danchez
Yeah. So when you get there, you can you can generate the images straight from Gemini, or you can say try imageFX, which is what you're talking about, which is where I've been using it.
00:13:21
Travis
I see.
00:13:21
Danchez
But the Imogen is the name for the image model.
00:13:25
Travis
I don't really get that, but all right.
00:13:28
Danchez
Yeah, it's stupid, but.
00:13:29
Travis
like chat to BT there's open AI chat to BT and Sora. It's like, okay, okay, okay. Yeah. Got it.
00:13:36
Danchez
It does better with text and image too, But I think the thing that marketers need to be aware of is that this isn't a design tool yet. Yes, it's really good at making things, but they get frustrated by the text being wrong.
00:13:47
Travis
Right.
00:13:51
Danchez
I'm like, so stop using it like a design tool. Yeah, it's convenient. Like if you have something really clear and you just want to put a small title up there, it gets the text more consistently. But I'm like, stop using these image generation tools as design tools. You really don't want to use it like that. You still need to...
00:14:07
Danchez
bring it into a Photoshop or a Canva to drop the text in there and do it right and be able to edit it.
00:14:12
Travis
Yeah. Uh-huh.
00:14:12
Danchez
These are not editable images. They're flat images that you can't edit and change around and modify too much. Now, of course, it's getting easier because you can, get you can in paint, you can paint, you can kind of like go and paint on whatever section you want and then put another prompt and it'll modify However, you ask it to the little section that you highlighted on and you can do that with text.
00:14:31
Danchez
But that's not how you want to be doing it. As a designer, I'm like, we we have not yet landed on something that can do design with AI, like not even close.
00:14:40
Danchez
Napkin.ai was the closest thing I've seen where it makes diagrams, but it's not even really using AI other than using AI to help you select a template and then injecting the information into it. So I'm like, that's not really AI design either. It's just using AI in a clever way to preload a template, which is fine. And I love it because I i use it all the time. But you have to think of these image tools as more of an illustration tool.
00:15:05
Danchez
As a designer, I've spent hours and hours looking through stock photos to try to find just the best image to illustrate the thing that I need to illustrate.
00:15:05
Travis
Right. Right. Uh-huh.
00:15:12
Danchez
And I'm not like an illustrator.
00:15:12
Travis
right
00:15:13
Danchez
I can't just bust out an easel on a canvas and paint something. I can, but I'm not that great at it. Not good enough that I would use my own illustrations in my work.
00:15:21
Travis
right
00:15:22
Danchez
Here, you can illustrate anything. You can illustrate a boring stock photo if you want to. And I see a lot of marketers doing that. or you can illustrate an oil painting or a watercolor or a sci-fi scene or a synthwave thing or a retro photograph.
00:15:33
Travis
ahha
00:15:35
Danchez
whatever you Whatever your heart's desire is. Whatever you need for the project, you can illustrate it, which is the coolest thing. But you still have to drop it into a design program of some kind of drop text. Shoot, did you know with Macs, you can actually have that preview tool? Like when you open up a photo on a Mac, it opens up in preview.
00:15:52
Travis
Yeah. Yeah.
00:15:53
Danchez
There's edit tools on that. I would know because my Adobe 8.0 i i had to renew my adobe subscription and i needed to make a text edit in a pinch and so i opened it up in preview and actually dropped text and on it and you can even put like white shapes on it it was easy for memes you could like drop a white box on the top of a photo and add your caption on top but i'm like i don't think people really even realize you have like a mini like graph design tool right built into your mac called preview if you just go and click edit course
00:16:14
Travis
yeah
00:16:24
Travis
Bro, I've been using preview for like eight years to do little simple edits like that.
00:16:30
Danchez
I know, but a lot of people don't know.
00:16:30
Travis
It's nice.
00:16:31
Danchez
It's a great little tool in the pinch.
00:16:32
Travis
Yeah.
00:16:33
Danchez
its It does great.
00:16:33
Travis
You can add your signature to PDF files. You can edit things. You can take the background off of things.
00:16:40
Danchez
Really? i didn't even know that one.
00:16:41
Travis
Yeah. I used to take backgrounds off of logos just with preview all the time because it was fast and convenient.
00:16:49
Danchez
Well, that's cool. I haven't even tried that application. I usually see just Google background remover for some web tool that can do it, which is plenty of those.
00:16:56
Travis
It only does it really well with flat services. It doesn't do it with like textured services. So you you do have to.
00:17:00
Danchez
Yeah, it has to be consistent.
00:17:02
Travis
Yeah.
00:17:05
Danchez
And the third piece of news we have for you today is I've started seeing a trend on X of people... Talking about the woes of ai code, because, you know, everyone, the the the thing people have been talking about over the last month or so is vibe coding, which means they're just coding with these ai code tools.
00:17:16
Travis
Yeah.
00:17:27
Danchez
And even marketers have started getting in the game of like building little mini applications. So I think a lot of people are thinking like, oh, I need to start doing that. I need to start coding applications. Even marketers, especially when I like solopreneur marketers out there, you're like, man, what could I be building right now?
00:17:41
Danchez
A lot of news has come out because I've even felt a lot of FOMO about it. Like, oh I need to start developing some applications with Cursor and
00:17:49
Danchez
make some make something. Like, I'm behind.
00:17:51
Travis
Yeah.
00:17:52
Danchez
I started feeling behind on it because so many people are talking about it. But then it started coming out on X this last week that these applications that they're working and people are even charging subscriptions for them are getting hacked, like right and left.
Security and Job Skills in the AI Era
00:18:08
Travis
Oh no.
00:18:10
Danchez
Because what they fail to account for is that what pro professional developers know is that there's a way to do it and there's an easy there's an easy way to do it, then there's the right way to do it.
00:18:21
Danchez
And AI is lazy. It will do the easiest way to accomplish the objective, as it usually as we all do. But if you don't know, you need to rotate your IP address or your whatever the heck.
00:18:29
Travis
right Yes,
00:18:33
Danchez
I don't even know what the standards are. But there's a bunch of different standards developers use to build legitimate apps to keep people from hacking them. And i I mean, I haven't developed code, but I've developed websites.
00:18:43
Danchez
And then you you get hacked a few times. You were actually with me the first time this happened, but my personal website got hacked by some like jihadist over in the Middle East somewhere.
00:18:49
Travis
I do remember that.
00:18:53
Danchez
he was writing all over my website. Like like he was on like a holy war and took out my website.
00:18:59
Travis
Yeah. That's funny.
00:19:00
Danchez
I was like, what is going on? But he hacked my website. I had to put it back up and then it got hacked again. And then I started really figuring out how to keep it from happening. Well, like there's a, it's even more complicated when you're writing all the code from scratch, like how you keep sites from being hacked.
00:19:14
Danchez
But a lot of these people, maybe, maybe it's just a few, it's a few trending people talking about like, I'm just going to stop doing this on cursor and actually like,
00:19:22
Travis
Yeah.
00:19:22
Danchez
rebuild it on a no code tool like bubble or something that's just more secure because obviously if you start building something substantial you put a lot of time into it marketing it selling it you have customers you only get one reputation so you don't want to be known as the one who's got a really hacky or a website that's always now because it's being hacked or a tool and data and privacy and there's all kinds of problems with it
00:19:25
Travis
Right. Right.
00:19:42
Travis
Right. Right. Right.
00:19:45
Danchez
So that was kind of some interesting news. It's certainly telling me that the hype around AI code is a lot of hype. I think a lot of developers are getting a lot of use out of ai code, just like writers, right?
00:19:57
Danchez
Like you're if you're making content, then like, of course, like AI speeds it up, but you still have to know kind of what you need to get out there in order to validate it before you send it out.
00:20:02
Travis
right
00:20:05
Travis
right
00:20:08
Danchez
Have you seen anybody developing the the apps lately?
00:20:10
Travis
No, I didn't even know about cursor.
00:20:13
Danchez
Oh yeah, it's it's a whole thing.
00:20:14
Travis
This is, wow.
00:20:15
Danchez
I keep hearing about it in the AI news world.
00:20:18
Travis
Wow.
00:20:18
Travis
No, I'm messing with that imagine, image in, whatever you're calling it.
00:20:26
Danchez
We suck at names in AI.
00:20:26
Travis
and think it's supposed to imagine. It's like a play on, it's like a different spelling. Imagine, get it? But image.
00:20:34
Travis
It's really good. Like the quality of the images, even people, it's really nailing. So here we are moving forward.
00:20:43
Danchez
That's probably been the most useful AI update in the last couple of weeks since probably the most useful one that I've heard of since deep research from chat GPT came out to plus from a couple of weeks ago, which was incredibly, I use it all.
00:20:46
Travis
Yeah.
00:20:52
Travis
Right.
00:20:57
Danchez
I use deep research more and more often now. It's so good. even for little things. Eventually my my chat GPT Pro account will run out and I'll have to slow down on those, but it is really cool.
00:21:10
Danchez
But this Google's new image tool is by far the most useful thing that's out there that I'm like, okay, this is, we're all kind of starting to dabble and use these things, but Google's new version of it is absolutely worthwhile.
00:21:20
Danchez
You should check it out, Google it, play with it.
00:21:22
Travis
No.
00:21:24
Danchez
It's free if you're using Google. i don't even know, you don't pay for Google, right?
00:21:28
Travis
No, I just have a Gmail account and it's got me hooked up.
00:21:30
Danchez
Okay, and you're able to use it. So it's it's a free tool out there.
00:21:32
Travis
Yep.
00:21:34
Danchez
You don't need anything. You don't have to be a Google customer at all because I pay for Google's workspace or whatever. So I didn't know if it was free.
00:21:40
Travis
Uh huh.
00:21:43
Danchez
All right. I got no poll this week, but I got two viral posts to talk about. Let me read the first one from LinkedIn, which I just I literally just discovered. And I thought it was image that it was interesting about the ethics because and it has less to do with marketing, more to do with job applications. But it's going to open up a conversation about like the ethics of AI. So let's talk about it.
00:22:03
Danchez
So this one's from Katie Dolgen says, i have to say WTF. I've seen a growing trend in AI generated content and resumes and cover letters. And here's my take.
00:22:15
Danchez
If I can tell it's written by chat GPT or any AI, I immediately reject it. Why? Because authenticity matters than perfection. Your unique voice is what sets you apart.
00:22:25
Danchez
People connect with real experiences, real insights, real perspectives, not a polished and generic AI response. perfectly worded, but soulless content won't get you far.
00:22:36
Danchez
Take the time to craft your own message, even if it's not flawless. AI is only a tool, not the job search solution. Imperfections make you human, relatable, and real. Would love to hear your thoughts. Do you feel the same way about AI-generated content?
00:22:50
Danchez
And she's talking about it from HR perspective.
00:22:57
Danchez
What's your reaction to her post?
00:22:57
Travis
Interesting. Interesting. my Okay, this is going to be... It's little hot take.
00:23:02
Danchez
Give it to me, bro.
00:23:06
Travis
Most people that are hiring other people, if they're in the age range of Xers or Boomers, they won't have a single idea if it's ChatGBT writing those cover letters.
00:23:18
Travis
They won't have a clue. They will look at that and go, wow, this person is intelligent. I will hire them. If you are in millennial or younger, even I think half of millennials will not know that it's ChatGBT.
00:23:32
Travis
Katie, I don't know how old she is.
00:23:35
Danchez
She looks like a millennial. Let me see. open it up. Hold on. Nope. Not a millennial.
00:23:40
Travis
Nope. Nope. So i'm I'm impressed that she is able to...
00:23:42
Danchez
Excellent.
00:23:47
Travis
Well, but the reason she can pick it up is because she, i mean, she has AI in her title. So she's clearly able to understand when it's Chachabiti and not authentic, authentic writing from somebody.
00:23:58
Travis
So I've heard that Gen Z can spot AI writing like that. They, they read it they go this isn't a real email from somebody,
00:24:07
Travis
which I think is interesting. So I'm kind of like, well, Depending on my audience, uh, well, then there and the other thing I'll, I'll say every time I write an email of length, I will tell chat GBT to write it more casual, no more casual so that it sounds more authentic.
00:24:26
Travis
Lee me. Uh, because I don't write like that. I don't talk like that. And I'll, I'll dumb it down because it's just not in my wheelhouse to be able to write that professional of an email. I do it all the time.
00:24:40
Travis
More casual is probably the prompt I use the most on, on just about everything. More casual.
00:24:48
Danchez
Her post kind of got me, which is why I'm even bringing it up because it brings up this ethical thing. was like, is it inauthentic to use AI? And I'm like,
00:24:56
Danchez
It can be, but let's be honest. We're talking about a hiring process. Were we authentic before AI?
00:25:06
Danchez
Maybe. Maybe we weren't. how many people have written cover letters where you're like, oh I'd love to work for your company. And not really like you didn't know about the company until you saw the job application.
00:25:17
Danchez
like, what does AI have to do with authenticity sometimes?
00:25:17
Travis
Right.
00:25:20
Danchez
You know what saying? And I'm like, my gosh, there was a few things where I just got mad.
00:25:21
Travis
Yep.
00:25:24
Danchez
I'm like, we want imperfection. I'm like, no, you don't. That's such a lie. I'm like, really?
00:25:30
Travis
It is a lie.
00:25:31
Danchez
You want imperfection? Oh, it shows the humanness? I'm like, no, you trust me. You're going to knock me for having for using the wrong there, okay? You will.
00:25:42
Danchez
You just will. And rightly so. I don't know. i And part of me is kind of like, oh, yeah, because the the HR hiring process is so soulful. like
00:25:52
Travis
Yeah.
00:25:52
Danchez
That's so humane. The way HR vets people, it doesn't communicate with them and just never engulfs them and never follows up with them. i'm like, right, right. Yeah, we're totally going to stop using AI to fill out your stupid job application, even though we could have just submitted our LinkedIn resume.
00:26:07
Danchez
Yeah. or did submit their LinkedIn resume and somehow still had to upload a PDF and fill out your like 39 question application. That's really feel the humanness in that.
00:26:17
Travis
Yeah. Right.
00:26:18
Danchez
So part of me is just coming at it from like a cynical standpoint. I honestly don't feel like AI is what makes it inauthentic or authentic because most cover letters were inauthentic already.
00:26:31
Danchez
AI is just making it faster for you to get a lot more applications out there and...
00:26:36
Travis
right
00:26:36
Danchez
It just is what it is. Welcome to the new normal. People writing ChatGPT cover letters. but They were they using templates or just making up stuff before. They're going to do that more and faster.
00:26:47
Danchez
You want more applicants, you're going to get it. And they're going to be using AI. Luckily, hopefully their experience is not made up by ChatGPT, but they could have lied before.
00:26:55
Travis
Uh-huh.
00:26:56
Danchez
so it's like, well... Also, they're using AI tools and HR to vet more applications. So i'm like, come on. We're both using AI. Let's just call it what it is. Like we use AI now.
00:27:06
Danchez
This is the thing. Is it unethical? I don't see it. Marketers are using it. I'm using it. It's just going to be the future. How do you feel about my my take? Yeah.
00:27:16
Travis
i I love your take, but I feel like someone hurt you, and I'm so sorry.
00:27:22
Danchez
and
00:27:22
Travis
Ha ha ha ha.
00:27:25
Danchez
Dude, I get ragged on for being for AI-ness sometimes. Actually, I probably only have like, they don't listen to the show, but on LinkedIn, i probably have a three, four or five people that come and visit me often.
00:27:37
Danchez
We're kind of friends now. I need to have them on the show.
00:27:39
Travis
Uh, also responding to your, your thought,
00:27:41
Danchez
We were like,
00:27:46
Travis
the world in general does not want you to be yourself. They want you to be what they need you to be. And I've even dealt with this personally. Like people are like, Hey, how's your heart? And it's like,
00:27:59
Travis
Well, it's kind of, there's a lot going on. And they're like, whoa, whoa, whoa. I mean, I didn't ask for like the whole pie. Like just, I wanted the top sprinkles. And I'm like, oh, you didn't, you didn't actually want to see who I was or how I'm doing.
00:28:13
Travis
You just wanted what you wanted, which was a, yeah, I'm doing, yeah, uh-huh.
00:28:16
Danchez
It's the social nicety thing. Yeah.
00:28:18
Travis
I was like, oh, My bad. So that's kind of what it feels like. She's like, no, we want, we want authenticity. We are, uh, I can't see that word right now.
AI's Role in the Job Market and Creative Fields
00:28:27
Travis
Uh, we want an authentic person to write in, to submit.
00:28:30
Travis
We want to see the tears. We want to see the realness, the rawness, the person. And like you said, no, they don't.
00:28:36
Danchez
No, you don't.
00:28:37
Travis
No, you don't.
00:28:40
Danchez
This, I don't know.
00:28:40
Travis
So did you respond to her post like that and tell her, no, you don't.
00:28:43
Danchez
No, this was, this was truly a viral post. So, and I think, I think enough, I think another person did, i saw it earlier, but I can't find it now, but enough other people are like, yo, you know, you're using AI to judge all these applications that are authentic, right?
00:29:01
Danchez
Like that's like, there's just no way you can get, I mean, cause it's true. If you get 500 applications, dude, you're not going to read them all. You can't, you got to filter them.
00:29:07
Travis
No, no.
00:29:09
Danchez
What are you going to do?
00:29:09
Travis
Right.
00:29:11
Danchez
So yeah,
00:29:13
Travis
oh
00:29:14
Danchez
Plus, we all know like the real way to get a job is in sending an application in anywhere.
00:29:18
Travis
That's true.
00:29:18
Danchez
like That hardly ever works. You got to know somebody. So start a podcast. Start interviewing people.
00:29:23
Travis
Or you have to be so overly qualified on paper where they're like, is this person legit? And then they
00:29:28
Danchez
Nah, those people get cast out too. You have to just have just the right mix and just be slightly overqualified. But if you're too for overqualified and have like a PhD, that's like a red flag for most people.
00:29:39
Danchez
Yeah. you have to be perfect.
00:29:44
Danchez
but generally that doesn't work either. So you have to just know somebody or have a different way in the back door is always the way in.
00:29:51
Travis
Yeah.
00:29:51
Danchez
So stop trying to go through the front door. That's the real moral of the story. Don't go through the front door. Back door is always the way in. So that was one viral post and I didn't even comment. Cause again, it's got like 380 comments.
00:30:04
Danchez
So enough people have commented that I'm like, Katie can't keep up with all the things.
00:30:04
Travis
Wow.
00:30:08
Danchez
So I'm just going let that one go.
00:30:09
Travis
Yeah.
00:30:10
Danchez
on another note, uh, Sean, uh, I forgot how to pronounce his last name. Perry, Perry, Perry. Sean, I forgot.
00:30:19
Travis
Got me.
00:30:20
Danchez
I should know. Cause he's like a super famous marketer. And as he runs the, uh, uh, my first million podcast,
00:30:27
Travis
Oh yeah. I do know him.
00:30:29
Danchez
which is a fantastic podcast. I listen to it all the time. They, they find different stuff are really, really interesting things to talk about there. but he posted on X. He's like my new one minute blog. Will AI replace your job?
00:30:42
Danchez
which I thought was really relevant. he He didn't even specify marketing, but obviously it's going to hit marketing. It's going hit everybody. So he's like the AI K-shaped economy. And I thought this really interesting little infographic. And he's got like, look, you're either in your job skills, well, either some of your 20% of your job skills will become 10X more productive when enhanced by AI.
00:31:05
Danchez
Okay. 80% of your current job skills, like the stuff you do every day will plummet to zero value because it's going to be replaced by AI. You have a choice, either get replaced by AI or learn how to use it and become 10 X more productive. Okay.
00:31:21
Danchez
So how exactly do you do this? Stop thinking of your job as one big thing. Instead of think of your job as a bundle of tasks. For example, if you have if you're a sales rep, your job is a bundle of tasks. Prospecting potential customers, drafting cold emails, tracking response rates, scheduling calls, doing calls, writing notes during the call, follow-up emails, drafting proposals, updating your CRM, et cetera. How many of these tasks can AI do today?
00:31:46
Danchez
Maybe only two to three out of the 20 can be significantly boosted with AI, but AI is improving fast. Soon 50% of your job tasks will be AI driven. Write this down.
00:31:54
Travis
yeah
00:31:54
Danchez
In the future, being able to manage robots will be more valuable than managing humans.
00:31:59
Travis
well
00:31:59
Danchez
GPT is the new MBA. Uncle Sean. From Uncle Sean.
00:32:04
Travis
like
00:32:05
Danchez
And I'm like, he's not wrong. This is kind of where I'm at. Like either... but like Whether a bunch of jobs get late like let go all at once or over time, either way, like the future of most jobs, just like you can't do a job today without using a computer.
00:32:21
Travis
hundred percent
00:32:23
Danchez
like Bless her heart, our mom struggles with computers and therefore struggles to hold down any particular job that requires a computer. There's certain jobs that don't require a computer, and those are the ones she can do.
00:32:36
Danchez
But it's becoming fewer and fewer, AI will be the same way. Like, like, if you don't get in the game and start figuring out how to do this AI thing, like, there's just going to be fewer and fewer jobs available where you don't, aren't required to learn how to use it.
00:32:41
Travis
Yeah.
00:32:45
Travis
yeah
00:32:50
Travis
right
00:32:50
Danchez
And if you get behind, it's like, well, people are going to be, i don't really find that like AI will be the thing. Like people will be looking for like outputs. Like some people have even said like,
00:33:02
Danchez
like I want to hire a person with an AI agent team. and I'm like, or you just want to hire someone that could do the work faster, better.
00:33:10
Travis
right
00:33:11
Danchez
I don't think you care how many AI agents they have, whether it's 50 or five, does it really matter? How do you feel?
00:33:19
Travis
I was speaking with my graphic designer yesterday and kind of showed her the prompt that you created for 404 and how good it was.
00:33:28
Danchez
Yeah.
00:33:30
Travis
And she got real sad. She's like, that's my job. And i want to meet with her today and say, listen, you can embrace this thing to where what used to take you hours to create, you could have 18 different mock-ups, pick the one that's closest, and then start really making it into what you want. You just saved two hours and you're able to finish the projects that took five weeks into three days if you know how to you utilize what AI is able to bring to the to the design world.
00:34:03
Travis
Luckily for her, it hasn't, not maybe not luckily for her, it hasn't quite, you know, peaked into the design space like we were talking about earlier.
00:34:10
Danchez
Yep. Yep.
00:34:11
Travis
Great, great for illustration, not great for design yet. So once it reaches that space, so I want to tell her, hey, embrace this as hard as you can. Start using generative fill as quickly as you can so you start getting a feel for it.
00:34:26
Travis
So when it starts, when it does, because it will, it will make its way into design and it will be great.
00:34:31
Danchez
yeah ye
00:34:33
Travis
like She'll already be ahead of the game. So yeah, if you don't start embracing it, you will fall behind like our sweet, sweet poor mother fell behind with computers.
00:34:43
Danchez
Yeah.
00:34:43
Travis
And it's to be expected though. There's going to be a lot of people that just do fall behind.
00:34:51
Danchez
It's funny when I think of a graphic designer, there's so many different interesting paths you could take as as a designer. I feel like because of AI designers can be like superpowers now, because I always thought this as a designer, I'm like, I could never be a great designer because great designers have, aren't just designers.
00:35:00
Travis
Right. Right.
00:35:08
Danchez
They are also have another superpower with them. The best, I mean, I mean like top tier designers, a plus plus designers almost always are also amazing photographers. Yeah.
00:35:19
Travis
Interesting.
00:35:20
Danchez
Because they don't have to rely on stock images. It sets their designs apart because they can combine it with another skill. Or more likely, they're also freaking amazing illustrators. They can come up with custom work that isn't stock anything.
00:35:35
Danchez
They can draw it, sketch it out on paper, and then bring it into Illustrator and live and not live trace it.
00:35:35
Travis
Right.
00:35:42
Danchez
They just literally hand create it. And they're coming up with these illustrations.
00:35:43
Travis
wow
00:35:45
Danchez
I think of like Ty Mattson, mattsoncreative.com. Look at his stuff. It's almost all illustration. It's almost all custom illustrated stuff, which is why like people now just hire him to come up with like the artwork that comes on the back of like, you know, a deck of cards.
00:35:52
Travis
Wow.
00:36:01
Danchez
Like we've seen like the Star Wars deck of cards, like he designed them like because he's he's he's almost he's less of a designer now more of an illustrator because he's become so famous.
00:36:05
Travis
Wow.
00:36:09
Danchez
But good designers are essentially illustrators. I didn't have this skill because I didn't go to art s school. I didn't hone my drawing skills.
00:36:15
Travis
Right, right.
00:36:16
Danchez
I knew it a little bit, but it's like, like I'm just doing most designers do manipulating the resources, which is the typography, the stock photos and the other templates that I can find and then mix it with the right colors to get the vibe.
00:36:22
Travis
Oh, ho ho.
00:36:27
Danchez
Now with these tools, world's your oyster, man. You can come up with whatever illustrations you need. I can spec out 50 logos. They're not all perfect, but dang, I can sit down with and live with a client be like, what's your direction?
00:36:41
Danchez
I'm thinking this direction, but the real skill that I'm actually doing is providing them guidance, which is like where designers will go.
00:36:42
Travis
Oh, ho.
00:36:49
Danchez
They'll be better actually curating like the look and feel that's going to attract the audience better than what anybody else could do.
00:36:55
Travis
and Okay, story brand. Just guiding guiding them onto their marketing victories.
00:36:57
Danchez
Huh?
00:37:03
Travis
Story brand, you know, and you're like, you're not the hero.
00:37:04
Danchez
I see.
00:37:06
Travis
you're the You're the guide.
00:37:08
Danchez
You're the guide. Yeah.
00:37:09
Travis
Yeah.
00:37:09
Danchez
But designers will be essentially tastemakers that can help them figure out how to create something actually that looks good and attracts the right people for the right reasons, which that's hard.
00:37:21
Travis
Uh-huh.
00:37:23
Danchez
I won't be able to do that very well soon. that'll take a little while for it to catch up. Eventually it'll just be like, Hey, design something that will stand out.
00:37:34
Travis
Yep. Uh-huh.
00:37:35
Danchez
But even then, like if everybody has the ability to do that, standing out will be hard because AI will come to the same conclusion over and over again. You know i'm saying? It'll do an analysis of what's currently out there and therefore just produce something that works for that.
00:37:43
Travis
ye
00:37:49
Danchez
So artists will have to come in and then like come up with something totally weird. Yeah. In know order to actually stand out, that'll be the skill is actually coming up with stuff that catches attention, which is the hard thing right now.
00:37:55
Travis
huh
00:38:02
Danchez
So thank you, Uncle Sean, for that K-shaped AI, K-shaped economy. Probably not the best name, but I think the analogy of like 20% of your current job skills will be 10x more productive enhanced by AI.
00:38:13
Travis
right
00:38:13
Danchez
80% will be automated.
00:38:14
Travis
right
00:38:15
Danchez
So you need to double down and focus on what that 20% is going to be and learn how to automate the rest so you can double down on the 20% that really matter and then enhance with AI because there's not going to be too much of an in-between for knowledge work specifically.
00:38:31
Danchez
And that's marketing. I don't think, then we're not going back. You might hate it, but I'm like, well, it's not going backwards.
00:38:36
Travis
No,
00:38:38
Danchez
So let's move forward.
00:38:40
Travis
no, that'd be like saying you're doing design using cut out pieces of paper again, like they used to do.
00:38:47
Travis
like what?
Navigating AI FOMO and Practical Adoption
00:38:48
Travis
No, we're using a computer.
00:38:49
Danchez
Oh yeah. Back when graphic design was like cutting out shapes and circles and then You actually had to have special order your type, which was printed then printed on a clear plastic pastit paper, and you would set it down on the the layout and then would take a photo ready.
00:39:00
Travis
Yes.
00:39:03
Danchez
Hence, they called finished designs. They still call it photo ready. or Yeah, like instead of print ready, it's some I've heard people say photo ready.
00:39:09
Travis
photo ready wow
00:39:12
Danchez
Hmm.
00:39:17
Danchez
Back in the days when our our book covers were just taking a picture of the layout on a piece on a desk with well lit.
00:39:23
Travis
uh-huh
00:39:24
Danchez
Yeah. Things change. Things change fast. I've also heard some other analogies so of like like how long it took for us to have automated...
00:39:33
Danchez
What is it called? Elevators. You know, the elevators have been around like 120 years or so. I think it was in like the late 1800s when we first got our first elevators.
00:39:39
Travis
Yeah.
00:39:44
Travis
Okay.
00:39:45
Danchez
And they were manned by people until the 1950s. Like you had to have a person operating the thing.
00:39:48
Travis
Oh, right.
00:39:51
Danchez
But it wasn't until the 1970s when people finally became comfortable without having an operator in the elevator with them.
00:39:57
Travis
No way.
00:39:59
Danchez
It took a long time. for them to be comfortable with it. And they had to they had to figure out how to engineer, not the elevator, but how to engineer the experience of it so people felt safe in elevators.
00:40:11
Danchez
you know With the buttons, putting a phone call, putting an emergency stop button in there, all these like little things had to come over time. And then of course, people just became slowly more comfortable with it. And I feel like AI, it was a good analogy that somebody was making for AI. I saw, there was some clip on LinkedIn somewhere. I don't remember who it was.
00:40:28
Danchez
But essentially we have to go through that same process with AI right now of make like making it more comfortable for people to get into. For those who are comfortable at being uncomfortable and just learning right now, it's your advantage because you're going to be ahead of everybody else.
00:40:41
Danchez
So everybody listening to this show is already digging in.
00:40:42
Travis
Yep. Yep. Yep.
00:40:45
Travis
yeah
00:40:46
Danchez
But for everybody else, the laggards will only come over once it's like proven and known. And then that by far by that long, it's probably too late, but start learning now. Last note on a community. I've been talking to a number of individuals and I keep hearing this over and over again, that it's just becoming very difficult to stay up to date with AI.
00:41:07
Travis
yeah
00:41:08
Danchez
Would you say that's true?
00:41:10
Travis
just you've heard that it's hard to have, i don't know, a feeling or a grasp that they know everything going on, or it's just, they feel uncomfortable with how fast it's being released and they're not utilizing it all.
00:41:27
Travis
Like, what are they saying?
00:41:29
Danchez
this is even being said amongst those who it's like their full-time job is keeping track of AI for marketers or whatever.
00:41:36
Danchez
I mean, so it's like people that are like my peers that are doing this.
00:41:37
Travis
That's it. Yeah.
00:41:40
Danchez
And I've heard this multiple times now. Like I, they're like, even I have a hard time keeping up with it.
00:41:45
Travis
wow
00:41:46
Danchez
And then of course I've talked to individuals who are like a step down, who are early, but still trying to stay up to date. They have their full-time job. And they're like, my gosh, there's just so much stuff. And I feel like FOMO everywhere. Like I should be doing stuff.
00:41:59
Travis
Wow. Kind of like you were saying about cursor where people are developing entire apps with, yeah.
00:42:02
Danchez
Yeah. Yeah. And you're like, my gosh, I'm falling behind. And I really did feel like i was feeling behind an AI code. Now I'm like, we're fine. It's like, if I develop a little mini app for me and i actually figure out something useful for it to do, because everything else, I'm like, I have tools for everything. I can't imagine what I would, the things that I want to make are so hard to make.
00:42:21
Danchez
that I actually have to hire a developer to do it. Cause I can't, the image, the cursor can't make it. The things that I would actually want to make, I, or that I couldn't do with another tool or automate it with some kind of no code tool.
00:42:30
Travis
Yeah. Right.
00:42:35
Danchez
So, but yeah, i did feel FOMO over that, but a lot of people are feeling FOMO about all the different things. And I discovered, I'm like, you know, i posted this to LinkedIn just yesterday, but I was like,
00:42:45
Danchez
nothing's, if you're actually learning and staying up to date with everything, you're not going to fall behind.
00:42:52
Travis
right
00:42:52
Danchez
Double down on the tools you've already committed to, which is probably like chat GPT and things like mid journey, like the the staple tools, you would get way more out of just spending more time learning how to get more out of that one tool, building custom GPTs, getting, staying up to date with it.
00:42:55
Travis
ye
00:42:59
Travis
Yep.
00:43:04
Travis
Yep.
00:43:09
Danchez
When new features launch in the tools you're already using, pay attention to those. Those are probably worth paying attention to.
00:43:12
Travis
Exactly.
00:43:14
Danchez
Some of the features aren't even, even within chat GPT, like they dropped operators still not useful yet. That doesn't matter. But there's a lot of new tools. Like when canvas came out is like fantastic immediately. Like when projects came out for chat GPT, it took a little bit to figure out like, Oh, what is this useful for? But it's a great tool. Like learn how to use those tools.
00:43:31
Travis
Yeah.
00:43:32
Danchez
When paying attention to the news, only look for things that actually map to projects you're actually working on.
00:43:39
Travis
<unk> yeah
00:43:39
Danchez
There's somebody like, oh, what if we could do this now? Some of it's like a theoretical stuff that you're like, do we really need that? Do I need AI video right now? It's like, I don't know, maybe. Are you doing a lot of video work? No, probably not. You probably don't need that right now.
00:43:53
Travis
Right.
00:43:53
Danchez
What are you currently doing? What are your pain points? What are things that you need solutions to? If none of the AI news is lining up with those things, then it's probably not worth paying attention to.
00:44:03
Travis
That's smart.
00:44:03
Danchez
Or if there's something you're looking for, particularly like there's i have an I actually have a need for and like an automated AI design tool that I would love to have, but it's not there, but i I'm waiting for it to come.
00:44:17
Danchez
There are actually be particular AI things and features that I'm looking for. that haven't come that eventually will come. The operator and the Manus, the AI China tool, that is one that I'm watching very carefully because once it is available and it's working and it's affordable and it can actually compete, complete a number of tasks and not more than not just one, but like multiple at the same time and you can set them on a schedule and they're pretty reliable.
00:44:37
Travis
Wow. Wow.
00:44:42
Danchez
That will be a game changer. And I will be here to report on the show when that happens because that'll be a huge, huge world.
00:44:47
Danchez
But right now it's in preview.
00:44:49
Danchez
It's beta. It's beta. So there are certain things I'm looking for, but think about it like that. Like no one, no one, no one's going to like take off ahead of you because they're three weeks early into the tool.
00:45:03
Travis
You know, you've heard that stuff where you for or you've heard those quotes about Elon where he can get stuff done in a matter of weeks that took people years just based on his grind.
00:45:14
Travis
And I feel like people look at all of the AI
00:45:15
Danchez
Yeah.
00:45:19
Travis
work that people are involved in, or they see somebody doubling down in one specific area and they feel like, well, I'm into AI, I should be able to do that as well. So we kind of take all these snapshots of people doing incredible things with AI, but we don't realize that they're probably only doubling down in that one area. Like you just said, if you're using ChatGPT, just double down in it and use ChatGPT like no one else.
00:45:44
Travis
And you'll create FOMO in somebody else. So I think that's really smart to just really get hyper focus on the AI tools that are useful for you now. It's kind of like, man, I really want a drone to film 4K footage, but I'm not in video right now. What's the point of filming 4K footage if I'm not using it for anything? I have just stockpiles of 4K footage on my computer. It's a waste.
00:46:05
Travis
Don't go messing around with AI models just so that you can, what, have stockpiles of AI knowledge that you won't use? Yeah. That's kind of how I was doing it.
00:46:13
Danchez
I feel like I'm seeing a lot of case studies that are lies too, or their particular scenarios without qualified qualified other points of data.
00:46:22
Travis
Mm-mm.
00:46:23
Danchez
So I keep seeing these like, and are you it's usually pretty easy to recognize because they're usually the hucksters that have been doing their huckster thing for a while. Like, oh, I just used TikTok to land a thousand leads and I've closed them. and Now i'm making 50,000 a month. Like the same guys are going around and saying all the same crap about AI now.
00:46:39
Danchez
Right. So it just, because of that, because there's some legitimate sources that are actually doing some cool stuff too.
00:46:43
Travis
Yeah. Yeah. yeah
00:46:45
Danchez
It gets kind of mixed into the whole thing. And people are just like, oh my gosh, people are crushing it with AI. I'm like, dude, not really, not as much as you would think. Like I had somebody tell me, oh, I saw this company and they automated their whole AI ad marketplace. And now it knows like when to bid and how to raise it and how to find the people. And really like it, like, like quadrupled their, like,
00:47:06
Danchez
their cost per acquisition and they're getting so many more leads. I'm like, yeah, that's probably not true. My BS detector is going off the rails right now.
00:47:15
Travis
Uh-huh, uh-huh.
00:47:15
Danchez
There's just no way. And even if they did,
00:47:20
Danchez
cool. Like that same tech will be duplicated and be available to everybody soon. And then it'll be washed.
00:47:24
Travis
Yeah.
00:47:25
Danchez
Like that'll just be an arbitrage for them for now.
00:47:25
Travis
Yeah. Yeah.
00:47:28
Danchez
These things, arbitrage opportunities only last for so long.
00:47:32
Travis
Right.
00:47:32
Danchez
They're cool when you find them, but they're not something to feel FOMO about because most of them are lies. the few And there's a few where people do something really cool, but it's because they have a particular setup that was opportune for the moment.
00:47:46
Travis
Right.
00:47:47
Danchez
And you can't duplicate that.
00:47:48
Travis
Right.
00:47:48
Danchez
Like, oh, it worked for them because they also have like 200,000 LinkedIn followers. You know I'm saying? Do you have 200,000 LinkedIn followers that follow you? Probably not. You know, there's like all these extra considerations you have to take in mind with that this AI use case just happened to fit in.
00:48:05
Danchez
So FOMO, man, it gets us all. It got me. It's getting you for sure. If you're listening to this show, you're feeling it because so much AI stuff comes out. Almost all of it is not useful.
00:48:17
Danchez
preview of tomorrow, lie.
00:48:18
Travis
Correct.
00:48:21
Danchez
Because a the even the big-time companies are just trying to position themselves as the the most innovative, and they're pumping out stuff before it's actually ready for prime time.
00:48:30
Danchez
So that news we broke today, though, around it's not actually breaking news because they've been talking about it for a few weeks now. But the Google's image generator, actually good, useful.
00:48:41
Danchez
made I'd say significant improvement from everything else is out there.
00:48:42
Travis
Uh huh. It is good.
00:48:44
Danchez
Use that. That's worth looking at. Don't worry about the code stuff. Don't worry about the AI video stuff. The stuff that Sean Puri said about your skills and your job, start breaking your job down.
00:48:56
Danchez
Start thinking about it. It's not going to change over the next couple of months, but it's going to over the next couple of years. So it's something to start considering now, breaking your job into sections and figuring out which pieces of your job you can do with AI.
00:49:07
Danchez
This is where we're at right now. Those who are listening and thinking about this now, you'll be fine.
00:49:14
Danchez
You're not falling behind.
00:49:16
Travis
Yeah. Just keep plugging away every day. Keep using it. Stretch that muscle. Make it happen.