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Marketers, This Is How You Don’t Get Replaced by AI (Human Edge Framework)
473 Plays4 days ago
In this AI marketing podcast episode, Dan Sanchez introduces a bold and practical framework to help marketers future-proof their careers in the age of AI: The Human Edge Framework. With AI systems poised to dominate every corner of marketing, Dan argues that the most sustainable competitive advantage will come from deeply human traits that machines can't replicate. He walks through the foundational element of core beliefs and the three pillars—personal brand, relational capital, and discernment—that create a "human moat" around your work. This is a must-listen for any marketer looking to stay relevant and powerful in the AI era.
My Favorite AI Tools
• ChatGPT - https://openai.com/
• High Level Marketing Platform - https://danchez.com/highlevel
• AI Podcasting Tools - https://danchez.com/podtools
• n8n AI Automation Platform - https://danchez.com/n8n
Resources Mentioned
• Dan's Free 5-Day AI Course - https://danchez.com/course
Timestamps
- [00:00] Is AI really coming for your job?
- [00:50] Introducing the Human Edge Framework
- [02:30] The foundation: Core beliefs—what AI can never own
- [06:00] Pillar One: Personal brand as a trust anchor
- [10:00] Pillar Two: Relational capital—building trust at scale
- [12:00] Pillar Three: Discernment and taste—the human filter AI lacks
- [13:30] Stacking it all to build a resilient career and brand
- [14:00] Free 5-day AI course and next steps for marketers
Recommended
Transcript
AI and Job Displacement Concerns in Marketing
00:00:00
Speaker
We're all going to lose our jobs, right? That's the what the news has been saying about marketing and a lot of other career paths when it comes to AI coming in and dominating all the industries.
00:00:10
Speaker
We've all seen the headlines, but it makes you wonder as a marketer, what can I possibly be doing now in order to prepare for that like job apocalypse that's coming, provided that it comes at all?
Introducing the Human Edge Framework
00:00:22
Speaker
Well, I've been thinking deeply and talking to lots of different people, even debating back and forth with ChatGPT on what those core things are that AI will never be able to do, or at least be.
00:00:35
Speaker
So in this episode, I wanted to give you this new framework that I've been working on that I think is going to become essential for standing out as a marketer in this new age of AI called the Human Edge Framework.
The Role of Core Beliefs in Branding
00:00:49
Speaker
Let's dive into it. Welcome back to the AI Driven Marketer. I'm Dan Sanchez. My friends call me Danchez. And I think it's going to be more important to get down to the fundamentals of what makes us human and what makes us different than just the choices that we make guiding a marketing strategy.
00:01:10
Speaker
So I find this framework is going to be really helpful as you build brands, but also is going to be more important for you as a person, as an individual marketer in your team or out consulting or out freelancing or doing whatever you're doing is it is as a marketer in order to stay competitive in this upcoming landscape.
00:01:27
Speaker
So these are all things that take time. They are not easy. They are not easy, which is why we and we need it to not be easy, because if it's easy, then everybody can do it. But if you want to have a deep, sustainable advantage, let's talk about the things that AI can't replicate easily and that it makes it harder for a 16 year old with an advanced version of chat GPT to rip off or replicate in any way.
00:01:55
Speaker
So going to open up a graphic. If you're following along with me ah audibly, then just know that it's a really simple graphic. I'm going to be revealing pillar for pillar and the foundation of ah what's holding up a roof called AI systems because I think all future marketing systems are going to be AI.
00:02:10
Speaker
And this is going to uncover the frame the human edge framework that has three pillars, one foundation in order to lift up all our AI systems, right? Because it's all going to be AI driven in the future. Hence the name of this whole show.
00:02:23
Speaker
So going to be talking about it step by step and I'm just going to be walking through them, but you'll be able to understand everything audibly. But of course, it's always nice to have a visual. So join me over on YouTube if you want to see the video.
00:02:34
Speaker
So let's dive into it. The first thing I want to cover is that There is one thing that these three pillars stand on that is the most important part. It's the one thing AI can never do for you. And it doesn't matter how good you are with AI and how smart AI ever gets. It could even be a super intelligence with more intelligence than the whole human race combined of all history.
00:02:59
Speaker
And it still wouldn't be able to do this one thing.
Symbols and Deeper Values
00:03:02
Speaker
And that is determine your core beliefs. Yes, your core beliefs, the things you believe to be true about the world.
00:03:10
Speaker
AI cannot do for you. It can theorize. It can come up. It can probably even if you put talk to chat GPT enough, it could be like you can ask it what your core beliefs are and it probably be able to call a few out, but it can't determine those for you.
00:03:23
Speaker
The reason why that's important as a marketer, it's important for a lot of reasons, right, in life. But even in marketing, it's really important because if you think about what the essence of a brand is, a brand is just the collection of values down deep in the center. It's the foundation for what makes a good brand a brand. In fact, if you think about Nike, they have some core values or some core beliefs that just make them different from everybody else, right?
00:03:51
Speaker
And it's those core beliefs that translate into their language and their messaging. It's what translates into the visuals and the icons and the photos and the movement and the things they put into their brand.
00:04:03
Speaker
In fact, the little swoosh is meaningless in and of itself. Sure, it's aesthetically pleasing, but the swoosh is just a symbolic representation of the beliefs down deep. In fact, if you look at the Christian cross,
00:04:15
Speaker
Whether you're religious or not, those two little simple lines mean a lot, not in in and of themselves, but because there's a whole belief system unpacked in those two simple lines crossing each other.
00:04:30
Speaker
All brands have strong beliefs underneath, or at least the good brands do. Hyatt Hotel, not a great brand because you're like, what did what do they stand for? what What do they believe? What's different about them?
00:04:42
Speaker
It's hard to put it down, right? Which is why Nike has a much stronger brand than Hyatt Hotels, right? You can't imagine what Hyatt Hotels would look like on a sneaker, but you can imagine what Nike would look like in a hotel.
00:04:54
Speaker
It's like the classic comparison I give to a strong brand, weak brand. So your core beliefs determine who you are and can get infused and not only ah not only into your personal brand, but into the brands that you work for.
00:05:07
Speaker
this matters a lot and this takes a lot of soul searching to do. And it's one of those things that a lot of people will nod their heads on. You're right. You're probably hearing this and being like, Oh, okay. I mean, some marketers are probably like, wait, what? And some marketers are like, yep, that that's totally the essence of a brand.
00:05:21
Speaker
Um,
00:05:26
Speaker
But while you're nodding your head with it, you might just skim past it, go by it, and not actually realize and put in the work that's needed in order to come up with a very strong foundation for everything else to sit on. And I put
Building Brands on Strong Beliefs
00:05:38
Speaker
this as the foundation. It is not a pillar. It is a foundation that everything else stands on.
00:05:42
Speaker
But if you can lock it in, if you can have strong beliefs that are different, that are unique and And they don't even have to be unique. They could just be it could be a general strong belief system. um Of course, the more unique they are, the easier it is to stand out. But if if you give that to AI, AI can extrapolate from it and build something more sub substantial from it.
00:06:02
Speaker
In fact, I think I find it's really helpful if I'm working with somebody to build their profile. they've already written a book, because chances are if they've written a book, they've already articulated their core beliefs. into existence through writing the pages of the book.
00:06:14
Speaker
I can upload the book to ChatGPT as a custom GPT and be like, hey, what are the core beliefs set in this book? And it can actually name them and pull them out. It makes it so much easier to build a brand that is based on something more substantial to keep the AI in line to where your vision of what truth actually is. So five years from now, a 16-year-old who's got a lot of motivation and is armed with ChatGPT, this super intelligence in their pocket, well, they can't just make that up.
00:06:42
Speaker
It's something that comes from wrestling over time with what truth is and then building on top of it the messaging and the language and the even the visuals that stem out of those beliefs because that's what a brand is. And those brands aren't made easily. They're made over time through deep experiences.
00:06:59
Speaker
even pain and wrestling and figuring out what the truth actually is, which is why this is the foundation. It's actually the hardest one to do, but it's what AI can't determine because AI doesn't have a belief system. It can replicate belief systems. It can explain belief systems.
00:07:15
Speaker
It could probably just make some up, but at the end of the day, it's not a person and it doesn't have a belief system in and of itself. It is agnostic and is a tool that can go either which way.
00:07:28
Speaker
Humans are different for that very reason. And that's something we need to maximize now, wrestle with now, in order to build our AI-driven systems off of this particular foundation.
00:07:39
Speaker
So with that said, let's move on to number two. And that is a personal brand. But it goes even deeper than just a personal brand because, again, it's stacked on core beliefs. It's actually something AI can't do by by nature is that it is artificial. We are not artificial.
00:07:54
Speaker
We have something called personhood. And this is kind of getting... philosophical in a way, but it kind of has to because like AI will be so good someday that it'll be able to rip off all your advanced strategies, all your frameworks that can have a lot of conversations with people and replicate and predict what they're going to watch. So what do we have left? Well, we have the things that AI can't do and AI can never be a person.
00:08:16
Speaker
In the future, the information overload will be even greater and people will want to turn to sources of truth that probably aren't AI.
00:08:26
Speaker
They will want to turn to people, established authorities, not fake people, but real people, people they know are real for a fact and whose information they can trust.
00:08:37
Speaker
So this whole idea of a personal brand, of a person, a real live person based on core values that they have and are unmoving in is going to be a very, very big deal.
00:08:51
Speaker
But this, again, a personal brand isn't built easily. Like a personal brand takes time to to to establish authority for people to follow. I think this will become an even greater asset in the future as we begin to begin to see influencers pop up who are AI machines, right? and We have all these different characters interacting with us on a day-to-day basis.
00:09:13
Speaker
There's going to be a significant shift towards personal human brands. And um I think there will be a lot of influential artificial persons out there that are that are swaying the masses.
00:09:26
Speaker
But at the same time, a lot of people will still gravitate george towards the human ones. Because AI can get hacked and change on a dime. you know like It's accurate, but it's not based on a real person. And I think a lot of people are going to crave it. I think it's going to be a unique thing. It's going to be unique thing as a marketer and even creating brands with a lot of unique individuals within it to represent that brand as evangelists or people.
00:09:53
Speaker
personalities of a kind, I think that's going to be a major advantage going forward that AI can never take away because AI at the end of the day, can never be human.
Human Relationships and Community in Marketing
00:10:03
Speaker
Let's move into our second pillar, which is relational capital. Yes, I think chat GPT and the AI is out there will be able to build these artificial relationships, but it'll never take the place of building human to human relationships.
00:10:18
Speaker
It can never do it. um And this becomes a strength in our favor. Relationships are hard, really hard. In fact, i I find I'm in a lot of conversations where people glorify and talk about the power of community.
00:10:30
Speaker
But when it comes down to it, community is really hard. And you know it's really hard when you're having problems and conflicts in community because, you know, people are hard to work with sometimes. We all know it. We've all faced it.
00:10:42
Speaker
But most of the time, people, instead of working through their conflicts, like just depart or separate themselves, the work of community is working through those things and building the strong relationships over time. And I certainly know a few people on my mind that come to the top of the list who have had relationships, built relationships, worked through conflicts and relationships and have built a strong community.
00:11:01
Speaker
So yeah, you could put a lot of things into this pillar. It could be an audience of real relationships. It could be, a you could call that a community. We could just call relationship marketing. We can call it networking. It's kind of a cringy term, but yeah, all those things, essentially building real relationships, friendships, people who trust other people and know ah and know really well.
00:11:23
Speaker
ah We know a lot of business is done off the back of relationships because it's off the back of trust. And that's not going to go away. ChatGPT and all the other AIs won't be able to replicate that in the way that humans can do that.
00:11:37
Speaker
So start building relationships, especially ones who share the values that you share. Right. This is
The Importance of Human Discernment
00:11:43
Speaker
where it starts to stack. And that's why core beliefs is so and important is because it's through relationships that we can strong share values, uh,
00:11:54
Speaker
and strengthen our values that make us unique and actually keep us grounded. And lastly, discernment and taste. AI will be able to predict things going forward, but it will only be predicting what humans have a natural discernment or taste for, right?
00:12:15
Speaker
So when it comes to trends of what's going to happen or what's going to be liked by other humans, sure, like AIs will be able to look at the algorithm and predict that, but they're really predicting what humans are already catching on to naturally.
00:12:27
Speaker
And I still think humans will be the tastemakers of what's cool, of what's working, of what's... going to pop on things like social media or email or stand out to other humans.
00:12:38
Speaker
um and Also discernment in a level of like, we have to look at AI systems to discern like, oh, this one, not that one. And I think that will always be the case right now. a chat GPT can do a lot, but it takes my own personal discernment as a marketer to partner with it in order to produce the best results.
Maximizing AI with the Human Edge Framework
00:12:56
Speaker
And I think that will only continue to be a major factor as we work with AI systems. So again, as you look at this framework, we have AI systems is the roof on top. Everything's going to be AI driven.
00:13:07
Speaker
We have the pillars of discernment and taste, relational capital and personal brand, all stacked on top of core beliefs. All these things work together that can help AI significantly produce better results with the marketing campaigns and the strategies and whatever it comes out in the future.
00:13:26
Speaker
It's all these things that AI can't replicate. So they're worth honing and working on and wrestling with now so that we can become more competitive and build a human moat around our personal brands as marketers, but also around the brands we're actually doing marketing work for now in order to stand out against its competitors in the future.
00:13:47
Speaker
Hopefully this episode
Listener Engagement and Free AI Marketing Course
00:13:48
Speaker
has been helpful to you. If it has, please leave a review on Apple podcast or YouTube or wherever you're listening this podcast. Give it a the star rating you think it deserves. And if you haven't already, go and check out my free five day course on how to go from zero to hero with AI.
00:14:05
Speaker
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