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Episode 34 - Part 3: Improving marketing in the surveying industry
57 Plays1 year ago
In the final part of this episode, we dive into the art of marketing in the surveying industry with Nina from Surveyors UK. Whether you're a seasoned surveyor or just starting out, you won't want to miss it. Discover how to improve your marketing efforts, the importance of consistent branding, and practical tips to stand out and charge a premium.
Consistent Branding: Discusses the importance of maintaining a consistent brand image across all touchpoints to appear professional and trustworthy.
Digital Presence: Highlights the essentiality of having a robust online presence, including an updated website and active social media profiles.
Customer Interaction: Emphasises the necessity of good communication and approachability to build strong customer relationships and trust.
Feedback and Reviews: Stresses the importance of collecting feedback and reviews to improve services and boost online visibility.
Professional Marketing Services: Advises against DIY marketing and stresses the benefits of investing in professional marketing to save time and ensure better results.
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Transcript
Marketing Strategies in Surveying Industry
00:00:00
Speaker
So for part three, our final part of this week's episode with Nina from Surveyors UK, we're looking at, um I suppose, improving marketing in the surveying industry. So we touched on in part one that you've got a bit of a background in marketing and and you've sort of done a lot in that. yeah And I think in part two, we touched on um the fact that some people will be able to provide content for Surveyors UK, so yeah blog posts and and guest bits and pieces. But um Content, I suppose, for me, ties into marketing. So I suppose for you as a background, what what do you consider um sort of marketing activities generally um um and what do you think of them in the surveying industry generally? Yeah, yeah it's it's ah it's an interesting one. And um I mean, when I i think I'll probably go into the second question first, actually.
00:00:45
Speaker
which is generally the, you know, the civilian industry as a whole. I think it's quite behind the curve, if I'm honest.
Challenges and Opportunities in Surveying Marketing
00:00:52
Speaker
I think, um you know, I come across, um so from ah from a marketing perspective, websites, branding, logos, and social media, and I see it a lot, obviously, across all different types of survey surveyors, different sized businesses, but I think it's,
00:01:13
Speaker
probably generally behind the curve. So I see a lot of websites that are literally where someone has just uploaded a CV. um I don't think enough is invested generally by either individual firms um on the importance of what it is to market yourself. Like, for example, if you go back to what we discussed in our earlier episode about where I don't think enough people know what a survey does, I think surveyors all have a part to play the more they market themselves and promote themselves, the more then people will understand what surveys are and what surveys do. But I think maybe it comes down to the inherent nature of the of the ah the work, whereas it's it's very technical.
Social Media and Online Presence
00:01:57
Speaker
you know A lot of yeah a lot ofur surveys will profess to be quite geeks, you know geeky. yeah I don't necessarily think it's and you know a natural sort of
00:02:07
Speaker
an actual fit, you know, obviously I've done a lot of digital marketing for surveys, because that's not what they do. What they do best is go out and do surveys. You know, if we think about, you know, the area that we're in within, well, you're in, sorry, with with survey booker and around sort of the residential building surveying area, that's what they do. um And I think they forget about the importance of, you know, literally your shop window. This is, you know, when someone looks for surveyor, they will do typical things They will maybe type in Google, survey and AME. And I know so many surveyors who with their businesses that don't even have a Google business profile, don't even have that. There's a minimum.
00:02:49
Speaker
um such an easy way to stand out Yeah. And it's also that social media side is if you do social media, you either do it well or you don't do it at all because people will judge you on it immediately. If I, I know so many people that will look at a survey's profile on Facebook,
00:03:04
Speaker
haven't posted for six months are they still operating? Are they still in business? And it literally they will make that decision there and then oh no. Whereas if maybe they didn't find it, it might not be as bad. So it can actually harm you if you don't do it well from that social media side. I've probably digressed a bit much there but gone off at a time with you there Matt. But some of my thoughts off the off the cuff I was thinking of i hadn't I hadn't thought of the, you know, you've got a social media post up, but it's been months since you've done it, but it does look like, you know, potentially you're not operating anymore. What's the reason why you're not yeah still out there? So I agree. And it's the same. It helps them be busy, yeah you know, that tends to happen. And then what they'll do is what tends to happen is suddenly if it goes quiet, like with, with obviously within the property market, within that type of surveying residential,
00:03:58
Speaker
um they then start to do social media posts. But you've got to do it consistently, because you're building up awareness of who you are, so that you come into mind, because a house purchases, you know, only twice, three times in your lifetime. And so someone sees it, and then a friend goes, I'm buying this house, I go, Oh, I saw this post the other day about, you know, I'm thinking about Facebook, for example, so and so, so and so, because you're in their mindset, you know, I think it needs to be done consistently.
00:04:24
Speaker
you know it's a it's it's a slow build, it's organic, it doesn't happen overnight, you suddenly do some posts and then you get loads of people coming in, doesn't it doesn't work that way. Well no, and equally its as much as it's a slow build to um see the see the impact, it's equally, once you get busy, here's a result of having done it, if you do stick to it.
00:04:45
Speaker
when you get busy you can't then stop doing it because suddenly the pipeline drives back up so just as you ah just as you start finding you're getting quiet you realise it's going to take you three months to start seeing the impacts of trying to get back on it again so you've got to stay ah consistent.
Customer Touchpoints and Branding
00:04:59
Speaker
But I think One of the other things you touched on is touch points, I think, as I like to call it, which is, um and unless you use that word already, I can't remember if I thought it or you said it. for um I think you thought of that word. but um But it's looking at all the different touch points you have as a customer. It's your Google listing. It's your how does the website look? How easy is it to inquire? um what do What do the emails look like when they come through? or What's the what you like on the phone? All all these different aspects. And it's so it's not just about
00:05:28
Speaker
um yeah doing some social media posts or a blog post. um It's making sure everything is ah slick um and yes again consistent that way too. It's that consistent branding, that consistent perception, because you judge so fast, as soon as someone lands on your website, if they can't figure out what they need to know within, I don't know, 15, 20 seconds, and they are, or it looks, it's not loading properly, or it's, you know, there isn't a form, how do you contact us? And they're trying to find that, they'll leave, you know, just leave. And so you've lost them straight away.
00:06:05
Speaker
And then, and, and it's also, you know, have you updated things, you know, if you have a blog section, which some, some, you know, surveys do, which is great for content, great for traffic, SEO gets people to your site. But if you've done a blog, but you haven't done a blog for a year, you know, soon to land on that and I go, oh, and it just feels, and it's that consistent piece. So like you say, you're right. And even, even when you literally meet you meet, you know you you know that you go to a house to do a server example. And it's how you presented. And know and I think there's a lot of debate over, for example, do you brand your car? Do you wear branded clothes? There's a lot of that. There's very much, very divided. you know yes i agree And I don't think there's no right or wrong answer. I think I do know lots of areas benefit hugely on business because they have in a local area and everyone constantly sees
00:07:00
Speaker
their vehicle brand, they see their name everywhere. And that's just constantly, like you said, another touch point. People see you all the time. um So I think, you know, there isn't no right or wrong. Everyone's has the way of doing things, but I think you have to, if you've got a name, you know, does that a name display the same? some Sometimes I've seen it where there's a long business company name and they're limited on the end.
00:07:23
Speaker
And then somewhere else it's like a, it's been shortened and and it's like, is that the same company? And yeah and personality, I think about us, the about us section on site, it's like, there's no picture. And I think it means people buy from people.
00:07:41
Speaker
And I think having, you know, those where you've got an image of you, I know people don't like it, but I think it does make a big difference. And you show a bit of personality, you know, what do I do? I've got some interesting hobbies and quirky about you. Not just I've been a surveyor for 30 years, because it's like, it's kind of that scene as a I don't know, I expected. That just doesn't really do it. You know, when you talk about your USPs and things like that, for me, it's like those extra things that people do when we will call you.
00:08:12
Speaker
briefly after the survey to give you a brief overview of what's happening. That is so brilliant because it's good communication. It gives reassurance because people will be waiting for that report to come through. Yeah. And so that's really more USB. Yeah.
Post-Survey Communication and Emotional Support
00:08:27
Speaker
Yeah. you got yeah It's important you then do that. And if if you can't get through, leave the voicemail so it's there's no uncertainty that you did try to. but Be approachable. Yeah. Be yeah approachable. don't don't Don't hide behind emails. I think people do want to talk to you. I think they do. And you can convey things. Obviously, you don't necessarily need to go to detail or the report, but you can convey things so much better just by, you know, describing it over the phone.
00:08:54
Speaker
Well, talking about conveying things better, I think um we we touched on this, i I think before we started recording this particular part, but, um and and you mentioned it secondly, are you at USPs, and I was going to talk about actually features benefits too. So I think one of the common mistakes I tend to see on um websites or or potentially what survey but surveyors might say to someone trying to say, this is why you use me, it ends up not being at USPs or USP being a unique selling point.
00:09:21
Speaker
um for anyone that doesn't know the jargon for that one. But it's if you're saying, you know, I'm RSES, I'm chartered, I'm 30 years experience, local traffic light reports, jargon free reports, whatever it might be, all those types of things, well, actually, there's there they're keeping you to the same level as maybe not the 30 years, you might be 10 years or whatever, the experience is different. But ah keeping you at the same level as everybody else is not saying this is why you why you spend more.
00:09:50
Speaker
um I think the other difficulty when you've got, again, looking at this from the consumer side, rather than um from from your own perspective, is ah not listing features that you're selling. sos So drone survey, or it includes X, Y, Z. but What's the benefit of that? I don't know what that means. I think they're the challenge. Well, they're just stating what it is, but what does that mean? You've got to put yourself in the mind of that consumer. What does it mean to them?
00:10:17
Speaker
So what if you have this traffic like, yeah, but what does that mean? Well, it means we bring to your attention very quickly the really key important parts that you need to focus on and you can digest it. And it saves them a bit of time. Cause we know a lot of people will just read that bit. They don't even go to the rest of the report, but you're right. It's kind of, I think there's a lot of that we we have done this for years and we're this and it's like, well, what does that mean? It's like, I think a lot of it comes down to personally down to emotion. So it's extremely stressful time. Like,
00:10:47
Speaker
buying a house and you're looking for something that's going to provide, you know, some form of reassurance information and to help inform you on whether, you know, to go ahead and and yeah purchase this property or negotiate. And that can save time, that saves money. And I think the ability to turn on reports at a certain time scale, because the house buying process takes so long anyway, if they can say, I'm going to, we'll turn it around in three days,
00:11:14
Speaker
And that means you can then make a decision and then get in touch and maybe negotiate. And it's explaining what that what that will enable them to do. Because most people don't actually know what is involved. I mean, it's half the challenge is get people to actually instruct a survey in the first place, which is a whole different thing. And then it's, well, what, you know, the drone survey is a really good one. It's brilliant. And some surveys, they add it as a bolt on to their survey.
00:11:42
Speaker
but Okay, great. What does that mean? Well, it means that we can literally get up and have a full view of the roof and the chimney and look at the implications of something that you you don't see from the ground. When you water in a house, you have no idea what's going on with the chimney up there and whether it's going to fall in through the roof. That's dramatic, but it does happen. And because you don't want that when you move in, you know, and it's a safety aspect. There's there's so many things, you know.
00:12:11
Speaker
Yeah, I think the example you gave about the call one is nice in terms of, well, what does a call mean? and What it means we can help you understand the report and give you guidance on how to approach your next steps with the agent or the or the vendor. so So it's confidence with your next steps, not just answering some questions, but will help guide you on um what you might need to do. That might not be the right advice for some people in terms of liability and yeah so on. But the point is being reiterated, which is,
00:12:40
Speaker
um What does it mean? What's the value in that thing you're talking about rather than it just being here's another feature we're providing? I suppose on the flip side, what do you see surveyors do well? I suppose focus on what can surveyors do better in terms of ideas that we can offer. What do you see surveyors do well at the moment generally? Generally, I think it comes down to some of the f surveys, you know, i've I've worked with doing the digital marketing side, so I get a lot more involved in sort of their day-to-day and what they do. But it really does touch on what we've just been discussing, you know, some surveys that literally are really good at communicating. So they their reports, for example, are just free of jargon, they're concise, they get everything that someone needs to know, but it's not reams and reams long.
00:13:36
Speaker
clear summaries, but they also talk, they talk to whoever's instructed to serve it, they talk to them and they explain it, give them a summary. And they also say, if you need to know anything else,
00:13:49
Speaker
get in touch and ask that question. So they're approachable, they're communicating, they're approachable. And I guess what I have seen is, you know, it can seem seen as inherently negative, you know, in its nature, because you are surveys. Yeah, defects, which could hamper someone's dream house purchase, you know, it's a very strict, like I said, stressful.
00:14:13
Speaker
So i think I think empathy is another thing that I see really good surveys do. They really put themselves in the position of that lovely' literally that home buyer, and they adjust their manner, their tone, you know how they deal with them differently. you know Do a lot of listening as well. Find out a lot about what this person's looking for, type of person they are, and you can then tailor your communication accordingly. If you just stay in that same routine,
00:14:43
Speaker
I don't think that's as effective and I don't think you'll get the same customer feedback and reviews. I think you've got to put yourself in everyone's individual situation and, you know, appreciating this is a very stressful time for somebody and they really need, you know, your your thoughts as an expert, but sort of conveyed in a, I'd say, I guess not a necessarily, I guess positive is not really the right word, but a thoughtful way, you know. Yeah. I think you've touched on that effectively,
00:15:16
Speaker
um where surveyors might accidentally sell through fear or market through fear, i.e. on on the website, it's, you know, this is the most expensive purchase you'll ever make, don't screw it up effectively. Whereas actually, it's this is the most expensive purchase you'll ever make, um will help you take your next steps with confidence. That's it. It's just a reframing of the same thing, one thing quite fearful and one thing support, yeah.
00:15:39
Speaker
Yeah, we are supporting you on this house buying journey and making sure you're informed, not just of anything that you know it needs immediate tension, but other things that can inform someone of maintenance or things to do with, you know, some of this falls into conveyancy, but some of these things to do with the boundary or what's happening in the area. Because local surveyors know so much knowledge of an area and they can impart that.
00:16:05
Speaker
you know as You could say, oh, I'm worried about this housing development down the road. And the surveyor will will know probably know what that's about and can maybe talk about it and go, oh, yeah, that's X, Y, and Z. that's going to That's not going further. Or it's just that local knowledge, I think, and people, that they can surveyors that really know their local patch are are invaluable. And they can share that, the nuances of things. Yeah. this Well, yeah, again, it ties back into storytelling. So rather than just um explaining things in a sort of very factual, potentially boring way. You can tell the story of someone else that you helped down to name names, but in it' in a similar property and yeah how they're doing now and all that type of stuff. So someone can see how they go from being potential purchaser to successful owner in the same way as somebody else they've helped. Yeah, I think the shock tactics don't work.
00:16:54
Speaker
you know And you've seen this in in so many different areas, different different professions, different different things where it's, look, oh, my house is falling down. You need it. Have you know if you've got a crack in your house? you know And it's that panic kind of thing. But I think that that in part doesn't help people instructing a survey because I actually think deep down a lot of people don't necessarily do it because they have the rose-tinted glasses on this house. Do they really want to know?
00:17:24
Speaker
ah They wanted to give it a rubber stamp of approval, yeah. Yeah, and it's almost like I'm inviting someone to basically tell me what's wrong with it potentially, but this is going to be my dream home. And I do think that plays a part in the whole, should I get a survey or not? It's literally, oh, I don't know. I don't know if I want to know. You know what I mean? It's like, I've watched around, that I can see it's fine. You know, and it's like a bit blinkered.
00:17:48
Speaker
Yeah, I agree. chance Chances are it's fine. I'll take the risk and but at least I've still got it if it's not and and then yeah and the reality hits later. When it's full through, i mean all the crazy times through COVID, the overinflated house price, oh is so it's madness and people are just like, not going to get a survey because they don't want to slow it down. they They've just they got to get that house, just got to get it.
00:18:08
Speaker
Yeah, yeah. ah so Yeah, it's a tough one. But yeah, you're right. it Ultimately, you're dealing with someone at a point where they're in a very emotional state in in the buying process.
Differentiating Surveyors in the Market
00:18:18
Speaker
um I suppose with marketing then, how how can you use it practically to differentiate yourself and charge ultimately a higher fee? know Because one of the one of the challenges in the market we hear a lot is downward pressure on fees. I partly believe part of that is from not being able to differentiate. So if you can't differentiate, then of course, if everyone is saying the same thing, well, I'll go with the cheapest, because why would I pay more for, the you know, something that looks is exactly the same? I've given this example before with cars, I go on auto trader, there's six Ford focuses, they've all got the same features being listed, well, I'll get the cheapest. um Whereas if one of them saying, Oh, actually, I've got all these, these added value points, well, yeah then I'm willing to spend more on that one. You know, it's got the heated seats, it's got the
00:19:02
Speaker
aircon, whatever it might be. There's probably better features now than that. It's been a while since I've bought a car. um but but But yes, if for me, it's the same thing. How do you think some areas can better differentiate through through their marketing efforts? I think they need to make it clear what it is they do, um but what what makes them different? you know Going back to the unique selling points, I do think a lot of But this is generally within any business you're trying to sort of generate business from. is it's like It doesn't work by osmosis. people You've got to imagine that someone's landing on your site and you they have no idea what a survey is. They have no idea. So you have to firstly guide them and make it very clear
00:19:46
Speaker
very clear to navigate the site as to what you offer but I think a lot of it comes down to speaking to someone and talking and I think that's one of the biggest hurdles that surveys have. They're not good at selling themselves yeah um yeah that you do and I know and picking up that phone and talking about we will do this because this is going to save you time where we'll, you know, we'll give you access to an online report, you know, you don't have to wait for us to post something a few days down, you know, the old school way of doing it. And you can view it online and give us a call when you've had a read. And then it's kind of mentioning those things that you do um on the site, but also speaking to them. And I i know a lot surveyors, especially when they start out on their own, they use the comparison, you know, the like the these sites for lead generation.
00:20:40
Speaker
Which, you know, I actually can see, once you get going, I can see that. I don't think that's a bad thing to get going. But for me, one of the biggest things is you get reviews. You provide such a good quality service and you ask for feedback. And I think that's all surveyors don't do that. They don't ask for feedback and just send an email, but then follow it up.
00:21:02
Speaker
And you don't have to feel like you're hounding because you don't. But a lot of people don't naturally give feedback positive. People review will give you a negative review straight away, but you have to prompt and you need feedback everywhere. Like, for example, Google reviews are brilliant. Google reviews are brilliant because they your ranking goes straight up. So if you're competing locally, you need to push those reviews because that will come up on the search and you will come higher up.
Technology and Automation in Customer Service
00:21:27
Speaker
And i don't think I think there's a lot of fear of asking,
00:21:30
Speaker
for that feedback. um Yeah, I suppose yes it must be to do with um this yeah the social, not anxiety is the wrong word, but aside of it, because there's people fearing being judged and what happens if someone does say something bad. Well, if if people are, then it gives you an opportunity to address something. but but most people actually, if you ask them for good feedback, we'll give you good feedback. But um yeah, you right people aren't forthcoming. No, they're not. And you've got to really push that. And so you've got to kind of reinforce it in different ways, like even especially when you're speaking to them, you know, if you're happy with what I've done, when you get this, please give us a review. And I'll send you this through an email and you've got your own processes set up, you know, which I'm sure survey book has with with that kind of that facilitates that kind of follow up process. And then
00:22:14
Speaker
just keep re-engaging with people, you know, and reminding them of the every review. But also the the feedback is essential because then, like you say, you don't put your head in the sand. People will tell you what.
00:22:25
Speaker
you know And you'll learn so much from it. You'll learn so much from that feedback that you'll tweak things and you won't things that you won't realize. you know And standing your ground and knowing your own worth about this you know race at the bottom, it's you know don't feel that you have to just drop your price. You've got to literally pitch and put together what it is that sets you apart. And everyone's different as to what they do. So I can't say what that would be.
00:22:54
Speaker
but getting confident and going, no, this is this is why we so we are not. Because I spoke to a survey the other day who said, we actually make it very clear, we are not the cheapest. We actually upfront say that. So that saves a lot of time, and and and but it works for them. Because we are not the cheapest, but we do this, this, this, and this. Yeah, and then people understand why why then, and they're happy to pay. I think i think one one interesting one, and you touched on this slightly with,
00:23:22
Speaker
ah I think I'm going to call it automation, tech automation. And so one of those um on a very simple level is having a good website and there's a contact form and someone can fill that in to get in touch. And then of course you can have the call that you mentioned, which is important. yeah yeah um I think that that's a form of automation. You've had a form that collects some information before you can get in touch. What I find interesting is sometimes automation from there can be completely misconstrued. So automation means a chat box, can't speak to the customer, hand off but I'm personal and you're going well.
00:23:53
Speaker
it's it's about how you set it up. So for example, if you're on holiday, you probably would set ah an out of office. yeah It's an automated response that sets expectations. um yeah and That's the same thing for um yeah know how you set up the initial inquiry. Inquiry comes in, you can have an auto response to set expectations rather than did it go through When am I going to hear from you? That's really bad. You don't get that anymore. Yeah. It's not the chatbot thing, is it? It is literally just, it's that trigger point. It triggers that next action. You know, this is all that kind of thing is what, what I'm working hard on with Savage UK is that there's touch points, then people get in touch with you. You get an email and then there's a follow-up and it's that keeping, it's like when you're sat in a, the worst thing, I think if you sat on a motorway and the traffic stops and you're like,
00:24:43
Speaker
Oh, and you can feel yourself like, oh, getting stressed, getting annoyed, and it's like, and then you're like, what's going on? And people are really stressed out. If you then suddenly find out there's a cow on the road and, you know, they're trying to get it off the road, people just go, you immediately go, oh, okay. Right. Yeah. And it's going to be half an hour. It's annoying, but it's fine. So people need to know what's happening.
00:25:07
Speaker
And like I'm saying with the house buying thing, stress. They are stressed to the max and they will take out on you if they haven't heard from back from you. So it's like, you got to keep them in touch. Even if you would, I think even if the you were going to be late for some reason and this thing's happened and you don't get the report to your timeline, you said, let them know. Just let them know. Yeah. Yeah. Be human as well. Human, be honest, because I think people do appreciate that.
00:25:37
Speaker
yeah ah Yeah, things happen. I don't mind if something's two days late as long as I know. It's yeah annoying, but yeah I completely don't have a problem. I think we've touched on a couple of nice things then. So ah consistency being the the key one um about consistency across the journey, consistency within each thing that you do rather than just dropping and starting. um is Is there anything else you think sort of as a sort of a wrap up point for marketing that is ah yeah good thing for sofae to think about I think it's um appreciating and and and you know people say I would say this but and appreciating that using someone that knows marketing
00:26:19
Speaker
because I see a lot that will try and do it themselves, you know, from whether it's their website, whether it's getting their logo done, whether it's social media, and they are not marketeers, surveys are not marketeers. And, you know, when I do work for for my clients within digital marketing, I'm looking at it from the, the who are they trying to get to, you know, who are they marketing? And I'm looking at it from that perspective. And I think too many spend too much time trying to spend hours, trying to do things themselves, even the social media, don't get me wrong, some are good at it, but it's generally, it's not so what they do, and then need to sit down and consider, because I remember so saying to one client and I had talked to him about you know me doing their social media and things, and I said, what you need to consider is, how much is your time worth? How much is an hour of your time? You need to be doing surveys,
00:27:17
Speaker
Is that time spent doing surveys or is it doing social media posts? Because someone doing in social media will take a lot less time. They've got the tools, they can publish, they can schedule things. You don't have that time.
00:27:30
Speaker
And your time is better spent doing what you do, what you know best. And I think that's the advice I would always give, is that invest, spend that bit more on your logo, spend that more money on your brand. Because with Saves UK, the number one thing above everything else is how many people will comment on the logo, on the brand. I get it every day, every call I go onto, someone comments on that sign.
00:27:54
Speaker
And I'm like, it's that, and and it's reinforcing it so people are constantly seeing it as well. Obviously that's not necessarily what, you know, residential surveys are gonna be doing sat on on Zoom calls, although you could, you there's no reason why people are face-to-face, is that?
Adapting to Generational Preferences and Professional Growth
00:28:08
Speaker
And it's also using the different technologies, like some people want to communicate on WhatsApp and get hold of you. Are you willing to do that? Because more and more people, that's what they want, you know?
00:28:18
Speaker
community, your social media, and and people do want that. And it's like, you've got to move with the times. And i I'm kind of going on to another subject. But yeah, keep ah invest in in and your brand, on your marketing and your website. Keep it up to date.
00:28:33
Speaker
keep it working properly, make it slick, you know, pay someone to do that website developer, you know, because first impressions count, you know, whether it's the, when you to put a doorstep or your, you know, I don't know any of your branding and that you've got to make it, um, impactful. Yeah, I agree. Um, ah and same, same philosophy for us with, with, with our software is, you know, do you, do you spend more hours doing admin, whether it was your admin team or or yourself or do you, um you know, do you spend more time doing surveys? That's exactly it. One's earning your money, one's costing you time. um Yeah, absolutely. Outsource that kind of thing, isn't it? It's outsourcing and that and SurveyBuckier enables that and saves so much time, like you say. And it's like, that time is much better spent doing what what you qualified to do. Yeah. And and and I agree with your your your very last point, which is, you know, Touch points, offer touch points that suit your customers, not not that you prefer yourself as a customer. Offer that, obviously. Yeah, if it's a phone call for a phone call, but some do just want to have an email. Some do want to WhatsApp. Some do want to never speak to you ever ah at all. yeah It seems to be happening more and more, which is a shame. It's nice to be able to get on the phone. but
00:29:44
Speaker
um but then none of those are exclusive either. Just because you offer WhatsApp doesn't mean you can't call them or no yeah vice versa. so it certain Things are changing out there, the technology and everything's changing and people everything's got to be instant. People want instant answers. So we are in that nature now where people want something turned around very quickly. you know That's why calls really good after a survey, I think. But yeah, I think it's that, think about your audience, you know you know newer generations come on board.
00:30:12
Speaker
They want Messenger. They want WhatsApp. They want to message you through Instagram, even even TikTok probably. um you know if Not many surveys are on there, but yeah. um Yeah, and I agree with all of that. so I think um i think yeah overall ah an interesting episode covering everything from yeah new talent and and and the marketing. But um anything else you'd like to add just before we wrap up? I think that i think all surveyors have the opportunity to really help um elevate the profession in themselves and how they, how they are out there, how they market themselves, how they, you know, educate people on what a survey is, you know, your websites included on there, you know, inform people, because I think within, especially residential, I think everyone can play a part. I think more needs to be done at an industry level. Definitely. We're going to have a whole public facing side on surveys UK.
00:31:07
Speaker
because we've actually got members of the general public emailing us for surveys because of Bizali. But I think all surveys can do so much better, just spreading awareness, talking to people, being proud, you know, how to tell what you do. And, you know, I think over time, I think it will get better, but I think we're quite behind the curve in that area.
00:31:30
Speaker
Yeah, definitely. I think a nice point to finish on. So thanks for coming on today. That's okay. I hope to catch up again soon. Yeah, it's been great to talk to you, Matt. Thank you.