This Marketing Guru Knows How to Take Local Businesses Into Next-Level Visibility! with Susie Liberatore

Small businesses need to establish their profile and build community good will. That’s where Susan Liberatore, owner of Visions2Images, comes in. On this episode, we learn about the full-service marketing magic she uses to raise visibility through social media channels, email campaigns, website content and so much more. Established franchisors may have big umbrella branding, but independently owned businesses need that personal touch. Customization based on location and target audience is key. Susie has created signature systems and processes that generate and convert leads and bring to life the stories that make every franchise unique.

In addition to working with franchisees, Susie is increasingly bringing her dynamic, creative approach to franchisors, who are invested in giving their teams the tools necessary to develop roots, an identity and local presence. In the end, it’s all about really getting integrated into the neighborhood. Advises Susie: “Get involved in everything you can, as often as you can.” That can look like volunteer efforts, an affiliation with the Chamber of Commerce or sponsoring a local event of some type. Then get going with the social media posts that will amplify what your franchise is about and why your core mission and goals are compelling. You don’t have to shine on every single platform. TikTok isn’t for everyone! Just choose a couple that feel like a natural fit for your target market and let your own unique, authentic personality shine!

Interested in some of Susie’s favorite resources? This link will introduce you to a variety! And you can find out more about her branding and design offerings here.

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Here are key takeaways from the conversation:

·       Going down the wrong path? It’s all information – and more than okay to change lanes!

·       The best career choices are the ones that resonate with who we truly are.

·       Franchises may be under a corporate umbrella, but they are in actuality small local businesses – run by folks in our own neighborhoods!

·       Franchisees may have certain franchisor guidelines to follow, but that shouldn’t discourage anyone from launching a bespoke local marketing campaign. It’s not hard.

·       Want to raise your profile locally? Start finding and cultivating your tribe! Get involved with local civic, volunteer, athletic or other events.

·       The more people you meet the better – and don’t forget always to link to new friends and colleagues via social media!

·       Just because you’re working under a corporate umbrella doesn’t mean you can’t have your own voice.