4: The Politics of Branding - Debbie O'Connor

Here we are in episode #4 of The Politics of Everything. Today, I am going to unpack The Politics of Branding with the help of a business woman who knows all about that. Debbie O’Connor is the founder of White River Design, an awarded graphic design practice based in Western Sydney.   She is a brand strategist but I know her as a truly creative soul who is driven and inspiring. She designed our podcast logo! Her other project is a co-working space The Creative Fringe that showcases what Debbie’s vision and deep understanding of branding can mean, even in bricks and mortar.   In this podcast, Debbie will answer: 1. Why successful branding is far more than just a logo. 2. Step needs to achieve cut-through digital branding. 3. How to craft a personal brand that lasts the distance. 4. Hot tips: Best ways to be a winner in The Politics of Branding.   Debbie O’Connor can be reached via: * LinkedIn [https://www.linkedin.com/in/debbieobrands/?ppe=1] * Whiteriverdesign.com [http://www.whiteriverdesign.com/] * Twitter [https://twitter.com/WRD_Creative]   Amplify your ideas and get a bit political with me! To be a future podcast guest or connect with me, I can be found at: Amber@bespokecomms.com.au   Amber’s social media links: * Facebook [https://www.facebook.com/politicsofeverything/] * Instagram [https://www.instagram.com/amberdungar/] * Twitter [https://twitter.com/ambieu777?lang=en]