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How One Photographer Tripled Her Income (And Booked Out Her Calendar)
57 Plays16 days ago
Episode Summary:
In this episode of Empowered, I’m sharing the story of one of my Mastermind students who went from overwhelmed and underpaid to fully booked and thriving with a baby on the way. This isn't just a feel-good story (though it is that too); it's a real example of how clarity, confidence, and systems can completely transform your photography business. Tune in to hear exactly what she did, and how you can apply the same steps to your own growth.
What You’ll Learn in This Episode:
- How a clear brand, website, and portfolio can boost confidence and visibility
- The power of an email list and a single message that added 20 clients to her calendar
- Why simplifying pricing and adding systems leads to more profit and more freedom
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Transcript
Introduction and Intent
00:00:01
Speaker
Hey, hey, welcome back. I hope that you are enjoying this private podcast experience or we aren't really sure what we're calling it. That's me to just get something out to the world quickly.
00:00:13
Speaker
um i come up with an idea and I make it happen. So here we are.
Success Story Overview
00:00:17
Speaker
Today I actually want to share um a success story of one of my Mastermind students. and The reason being is just that it will give you the actual things that she did in order to have this kind of success. so It's a bite-sized little idea um of what I helped her accomplish um in my program.
Initial Business Challenges
00:00:39
Speaker
So she booked her entire calendar out for the remainder of the year. This was, I worked with her last year about this time. So if you're listening to this live, we are in October of 2023, but I worked with her in the summer fall cohort of last year.
00:00:55
Speaker
And when we started working together quickly, she was able to book her calendar out until the end of the year and she tripled her income that year. And here's how she did it.
00:01:06
Speaker
so when she joined she already had a business there are some of my mastermind students that their business is very much in the earlier stages and they're kind of building that she already had a business she'd been in business for a couple years but she was at that time still photographing everything and anything that came her way she was acting as if she was much newer than somebody who had been in business for a couple years and why i say that is when you've been in business for a few years it's time to really solidify and figure out what you want to do so that you don't burn out then anyway i digress so She was super talented.
00:01:38
Speaker
She was, again, busy. She was doing photo shoots right and left, but she didn't have a website yet. She didn't have a professional portfolio, and she didn't have a marketing plan. She was just sort of winging it. And, of course, she was undercharging.
Student's Goals and Aspirations
00:01:54
Speaker
Her goal was to have financial security of having a full calendar so that she could look ahead and see what her income was going to be. She wanted to work with more clients who appreciated her work because she was feeling underappreciated and feeling like her clients were not valuing her.
00:02:11
Speaker
And she wanted to make a profit. She was working a ton but was not really at a place of profitability. And the most important piece, because you know what, you gotta have some balance, or actually don't really believe in the word balance, but you gotta have harmony, is that she wanted to have more time with her growing family.
00:02:26
Speaker
And since ah leaving the mastermind, she has actually had another baby. So just halfway through the mastermind, she had already tripled her income.
Achievements During Mastermind
00:02:36
Speaker
launched a professional and high converting website, meaning that traffic was coming to the website and people were booking her, and she booked her calendar out for the remainder of the year.
00:02:47
Speaker
She did that all within half of our, like halfway through our mastermind. Super huge success. So how did we do this? Well, number one, we established a clear brand and portfolio and she launched her website.
00:03:01
Speaker
So she got super clear on what she wanted to be offering and how she wanted her work and brand to feel and then she launched a professional portfolio and website. Just by doing this she felt more professional and aligned which made her more confident in sharing about her photography business but it also allowed her to be found on the internet in google searches.
00:03:23
Speaker
The second thing that she did is she established a way to email her past clients. So essentially she built an email list. And by doing this, she was able to directly contact her clients and she instantly with one email added 20 clients to her calendar.
00:03:37
Speaker
Third, she simplified her pricing structure and incrementally raised her prices over the course of two months.
Pricing and System Improvements
00:03:44
Speaker
Because of her new website and systems, she also made it super easy for clients to book and pay her.
00:03:50
Speaker
You have to have a simple and easy pricing system, but you also have to make it easy for people to pay you. This allowed her to raise her prices without losing any past clients, but she also was able to increase her profit, which is why she was able to increase her profit by 300%.
00:04:07
Speaker
imagine last year you made $30,000 and next year could make $90,000. That's what talking about here. and next year you could make ninety that's that's what i'm talking about here The next thing that she did was that she implemented implemented systems, templates, and automations in her business. This allowed her to spend more time with her family.
00:04:28
Speaker
And like I said, she has since added a new baby to her growing family.
Celebrating Success and Community Focus
00:04:32
Speaker
That is very, very important in success is to have that harmony, to not be a slave to your business, but to have systems in place so that you are making a profit without putting your own health, mental health, personal health,
00:04:49
Speaker
social health, all of that on the line. So I really just want to celebrate that, celebrate her. Those are huge results. I am so proud. So helping other photographers build meaningful and profitable business is what I am here to do. i wholeheartedly believe in community over competition.
00:05:05
Speaker
And I'm telling you about her story to inspire you to do the thing and to make this happen.