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Want a Six-Figure Photography Business? Start Acting Like It
63 Plays15 days ago
Episode Summary:
Everyone talks about building a six-figure photography business—but are you bringing six-figure energy? In this bold and motivating episode of Empowered, I’m sharing what it really takes to create a full-time income through photography, and why excuses, mindset blocks, and poor boundaries are often what stand in the way. If you're serious about growth (whether your version of success is $40k or $100k+), this episode is your loving nudge to stop dabbling and start showing up with focus, clarity, and drive.
What You’ll Learn in This Episode:
- What “six-figure energy” actually means (and how to embody it right now)
- Why treating your business like a job—not a hobby—changes everything
- How to overcome common excuses around time, money, and skill gaps
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Transcript
Introduction and Audience Engagement
00:00:01
Speaker
So you wanna be a six figure photographer. What's up, empowered photographer? We are gonna talk today about six figure energy. And yeah, I know what that sounds like, but it's the truth. We are gonna talk a little bit about this and I'm gonna just be straight to the point.
00:00:17
Speaker
Six figure this, six figure that, it's such a sexy term. Everyone loves to talk about it. Everyone wants to talk about it. And so people think, I want a six figure photography business. But I want to ask you, are you ready to bring that six figure energy? And what does that mean?
Overcoming Mindset Obstacles in Client Acquisition
00:00:33
Speaker
Well, for the very first and foremost thing that it means is that you are willing to put in the work that it's going to take in order to have a six figure business.
00:00:46
Speaker
$100,000 a year is a good benchmark. That is when you get to a place of living a life of financial freedom. i I think that that's probably why a lot of people talk about it.
00:00:57
Speaker
Any of us can probably remember when we hit six figures,
Building a Professional Portfolio
00:01:02
Speaker
in our life in other careers that we might have had. I actually did not make six figures as a nurse and did not hit six figures until I became a photographer.
00:01:09
Speaker
But nonetheless, that was when things started to change. That was when I started to have more disposable income, etc. But in order to do that, in order to have a full-time salary like $100,000 a year, you're going to have to treat this business like a real business.
00:01:25
Speaker
So in my Facebook groups, in my mastermind, all the time, I get the absolute privilege of being up close and personal with other photographers and helping them get through their issues, get through their their problems in business.
00:01:40
Speaker
And there's usually a little bit of hesitation. There's this little, this if there was a space, if you will, a physical space, you're walking along and you step into this physical space of wanting something, wanting wanting something to work, knowing that you have to change something in order for that to work, but not wanting to do it.
00:01:59
Speaker
So people will say, I'm not getting clients because I just don't have time to market myself. I'm not getting clients because I'm not good at business. I want to do this, but I can't miss soccer practice soccer games every every
Exploring Alternative Marketing Channels
00:02:09
Speaker
once in a while. I want to do this, but I don't have the money to get a babysitter.
00:02:13
Speaker
All of the issues that we make for ourselves are actually not really true. If you really wanted this to work, you would make it work. and I guess say what I should really say is if you really needed this to work, out you would make it work.
00:02:27
Speaker
i mean I'm going to flip the script here and talk a little bit about that for a second. So when I was building my photography business, I was also working as a registered nurse. And I think if I had a job that was making $500,000 year, be little less maybe i would be a little bit less ah in need of that extra income.
00:02:45
Speaker
As a nurse at the time, this has been nine years ago, I was making probably like $70,000 a year working my ass off and I really didn't want to do that anymore. But I didn't have the option of not making money.
00:02:58
Speaker
And I think when you don't have the option of not making money, you make it work. I've never had a partner that was able to support me. I've been working since I was 15 years old and never not worked.
00:03:09
Speaker
That being said, I knew that photography would give me more freedom than
The Role of Self-Belief in Success
00:03:13
Speaker
my nursing job, and I knew that it was going to give me more fulfillment, and that was enough for me, and I made it work. I put in the time.
00:03:21
Speaker
I prioritized my business. I had a really good relationship with my ex-husband in that he supported that part of me and knew that I needed the time to do it. So if you're saying that you can't do it because you're bad at business, you don't have time, all of these excuses, stop making excuses.
00:03:37
Speaker
treat this like a real job and treat it like it matters and that you need it and you will make it work You have to set aside work hours. And new photographers who are moms, raising both my hands here, this was me, used to think that nap time and after bedtime was enough.
00:03:55
Speaker
And I realized quickly that if I wanted this big six-figure energy to come to my life, that I needed to take it seriously. So you're going to have to put in the time to do that. Now, if you don't want to pay a babysitter, then put in the to art make a parenting contract with your partner, your husband, your wife, your parenting partner. Hey, I need four hours on Saturday.
00:04:16
Speaker
I need one hour and evening for you to do all of the children's stuff so that I can work on my business, whatever it looks like for you. take this ish seriously i am giving you a pep talk i'm so tired
Reflecting on Strategies for Year-End Success
00:04:30
Speaker
of seeing women say they can't do it because of these limiting beliefs i want to see every single one of you get it after it i want to see every single one of you put in that six figure energy even if you don't want to make six figures by the way some of my students are super happy at fifty thousand dollars a year forty thousand dollars a year
00:04:49
Speaker
Enough to save for retirement, enough for that Disneyland vacation, enough for that family cruise, whatever. That's fine. I'm just saying I want you to give it your all. I want you to take this seriously. If you want to be six-figure photographer, you have to bring six-figure energy. You hear me?
00:05:06
Speaker
I know I'm giving a pep talk, but it's because I just want you to make this work. I want it to work for you. You have to start believing in yourself and stop the, I am not good at this business. I'm not good at marketing.
00:05:18
Speaker
I don't understand social media. I hate social media. You don't hate social media. Go look at your phone and tell me how many hours it says that you spent on social media yesterday. You don't hate it. You just don't know how to use it for your business. And by the way, social media is the least reliable way to market your business anyway.
00:05:32
Speaker
in-person connections, on um email marketing, being able to get people to find you on your website, those are all way more reliable. So stop me using that as an excuse. It's nonsense.
00:05:43
Speaker
A six-figure photography business is going to take focus and organization and six-figure energy. And if you're hearing this and you're feeling like, oh, she's calling me out, good.
00:05:55
Speaker
I want to call you out. I want to call you in, actually. i don't want to call you out. I want to call you in. I am inviting you here to this table. I know that if this has worked for me and so many of my friends that it can work for you. I'm not making this up, but you do have to take it seriously and you do have to put in the time and you have to stop with a negative self-talk.
00:06:19
Speaker
So if you want a six-figure business, you got to put in that six-figure energy.