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00:00:01
You Don’t Need to Be on Every Social Media Platform
98 Plays10 days ago
Episode Summary:
Feeling pressure to show up everywhere online? Let’s take that weight off your shoulders. In this episode, I’m sharing my honest take on why you don’t need to be on every social media platform to have a thriving photography business and what to focus on instead to grow with more purpose and less burnout.
What You’ll Learn in This Episode:
- Why less is more when it comes to social media
- How to choose the right platform to focus your energy on
- The real key to growth and connection online
Links & Resources:
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Transcript
Introduction and Controversial Opinion
00:00:01
Speaker
What is up, empowered listeners? I am so glad you are here. I hope you've been binging these episodes, sharing with your friends. I'm excited today to tell you a little or to give you a little hot take of mine.
00:00:12
Speaker
And I think it's one that is important.
Evaluating the Role of Social Media Platforms
00:00:15
Speaker
I've been ah photographer for 14 years. I have a very successful photography business every single year. And I want you to know that I don't think you need to be on every single social media platform out there.
00:00:28
Speaker
You don't need to be on Instagram, Facebook, TikTok, YouTube, Pinterest, and whatever. The list goes on and on. You don't. And here is what I think you should do instead of focusing on too many.
Strategic Focus on Select Platforms
00:00:40
Speaker
So I've been told that because I don't utilize every platform that I'm missing marketing opportunities. I actually don't agree with that. I would rather do one or two things at 95% instead of doing five things at 30%.
00:00:55
Speaker
So this goes with my social media presence. This is how I pick the social media platforms that I'm going to be on. I choose the social media platforms that I want to focus on, and I go really, really strategic and really, really potent there.
00:01:10
Speaker
So pick one platform, start there, and do it really well. Start with the platform that you're already spending time on, a platform that you already enjoy. So if it is TikTok, if that's where you like to spend time, then focus your efforts there.
00:01:23
Speaker
Or if you find yourself spending a lot of time on Instagram, focus your efforts there. It makes zero sense for you to start focusing on a platform, for example, like TikTok or YouTube, if you don't spend time there.
Building Audience Through Engagement
00:01:35
Speaker
So build your audience on your play but favorite platform, excuse me, like Instagram, for example, with short form content. So Instagram, TikTok, Pinterest, Facebook, those are all places for short form content, meaning photos with a little caption, um you know, ah short videos, et cetera.
00:01:54
Speaker
Grow that organically by truly connecting and serving your audience. Most platforms have hundreds of millions, if not billions of users. So your clients are anywhere. They're on any platform you want to be on.
00:02:07
Speaker
You just have to be consistent and you have to connect with your audience there.
Personal Experiences with TikTok and Instagram
00:02:12
Speaker
So I went on TikTok. I just want to give a funny real-time example. I went on TikTok because my team is a little younger than me and they're like, we got to get on TikTok.
00:02:19
Speaker
It was really funny because I posted a video on TikTok that did amazing on Instagram and it got two views in like two weeks. And it's because I don't spend time there. It's because I'm not focusing my efforts there.
00:02:31
Speaker
It would take me a lot of time to grow a TikTok following where instead I already have an Instagram platform that's engaged and growing.
Conclusion: Platform Focus and Personal Preferences
00:02:39
Speaker
So instead, I'm just going to stay on Instagram. I'm going to stay in my lane and focus there.
00:02:43
Speaker
I really want you to remember that you don't have to be on all the platforms. Pick one or two that are working really well for you that you actually enjoy and focus there. And I'm happy to report that when I went on TikTok, I didn't really enjoy it. I felt like it was too young for me. Maybe one day I'll change my mind.
00:02:59
Speaker
I might get a TikTok game coming going on one day and I'll share with you. But for now, I'm going stay in my lane and I'm going to focus on the platforms that are already working for me. I hope that releases a little bit of pressure for you.