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You Are the Face of Your Brand, Not Your Kids
71 Plays15 days ago
Episode Summary:
In this honest and empowering episode, we explore a hot topic in the photography world: your children do not need to be the face of your brand. You’ll hear why personal storytelling doesn’t have to mean sacrificing your family’s privacy, and how you can still be relatable, vulnerable, and magnetic online without live streaming your kids' lives. This is your permission to show up fully as you and build a powerful photography business that stands on your story, not theirs.
What You’ll Learn in This Episode:
- Why protecting your children’s privacy is not only okay it’s powerful
- How to market your brand authentically without oversharing
- What it looks like to be the face of your business without hiding behind motherhood
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Transcript
Introduction to Privacy in Photography
00:00:00
Speaker
Hey, hey, empowered photographer, I want to talk about something that is actually hot take. It's a hot topic, and it's something that I feel really passionate about, um or I guess that I have strong feelings about would be the right way to put it, but i wanted to bring it to you, to my empowered listeners, and just chat about it a bit.
Children and Branding: A Necessary Connection?
00:00:21
Speaker
So your children do not need to be the face of your photography brand. Isn't that amazing? you can be vulnerable and still remain extremely private.
00:00:33
Speaker
So I will hear a lot of photographers say, i don't know about social media because I don't want to put my kids on social media. And here's the thing. When our kids are younger, it's really easy to forget about privacy.
Balancing Marketing with Children's Privacy
00:00:46
Speaker
And again, this is a very polarizing topic, but I'm going to share my take on it and hopefully ease some of your blocks on posting or why you're not posting on social media. So there are some marketing specialists who strongly recommend personal sharing personal aspects of your life.
00:01:03
Speaker
And I do too. I think that you have to share some personal aspects of your life. But I think that this can be taken way too far and at the expense of our children's privacy.
00:01:15
Speaker
This is often done in stories or super personal
The Decision to Exclude Children from Stories
00:01:19
Speaker
posts. So you'll see people kind of live streaming their children's lives or sharing personal posts, like sharing photos of their kids crying and just vulnerable things about their children.
00:01:29
Speaker
and trust me, I've definitely done some of this too. But in the past seven years, I decided to stop putting my kids in stories ever. You'll never see my kids in my stories.
00:01:40
Speaker
And to stop sharing personal or private information about them ever. It is not my children's job to market my business. And there are actually new laws being passed about the privacy of influential children online.
Whose Story Is It Anyway?
00:01:55
Speaker
So what I always think about is what if my kid looked back and saw this photo of themselves on the toilet at two years old? They might be really embarrassed. They might not like it. Or as a younger teen or ah a young adult, what if they see a private story about a struggle that they were having and they're mad about it?
00:02:14
Speaker
I really think about that now. That is my gatekeeper. I'm like, should I be sharing this? And it just got to the point as my kids got older where i realized, wow, even sharing about their lives when they're young is not okay.
00:02:26
Speaker
It's not their story. It's not my story to tell. So you can be vulnerable and personal and still remain extremely
Sharing Personal Experiences as a Parent
00:02:33
Speaker
private. So for example, you'll hear me share about my experience with being a mother. I'll talk about how I feel about being a mother, but I do not share personal or private information about my kiddos anymore.
00:02:44
Speaker
ever And this is actually really challenging for a lot of maternal entrepreneurs because as mothers, we feel so connected to our children. We forget that they are their own separate person.
00:02:58
Speaker
And we forget that their desire for privacy may not even be known yet.
Individuality Beyond Parenthood
00:03:03
Speaker
So we've got to think ahead. So this also means that it's challenging because now you can't hide behind your kids.
00:03:11
Speaker
You have to be the face of your brand. And that can be really challenging for a lot of us photographers who are mothers. But I'm here to tell you that you can do it. You are interesting and you matter all on your own without your children, without being a mother.
00:03:26
Speaker
And you can grow your photography business without live streaming your kiddos' lives or your own life. And this is hopefully freeing.
Maintaining Privacy While Being Relatable
00:03:35
Speaker
Sharing every single detail of your day and every minute of your life is not going to get you photography clients.
00:03:41
Speaker
You can still be relatable and warm without turning your whole life into social media content. Isn't that nice? So now you can stop telling me that the reason that you don't like to use social media for marketing is because you are private.
00:03:54
Speaker
I know that it's important. I know it's important to be relatable. Trust me, you have to be relatable. But you do not need to post about what you ate for lunch or your kid's school pickup routine or your kiddo's latest personal struggle.
Offering Value Without Children's Stories
00:04:06
Speaker
You don't. Imagine if your kid sees a post about that later in life. They might not like it. So just because some big photographers are doing this to grow their brand doesn't mean that you have to. And I'm not saying that you can't and that it's innately wrong or inherently wrong. What they're doing is it's on them, it's up to them.
00:04:25
Speaker
I'm just saying that you don't have to. You can find ways to bring value on social media without your children, I promise you that. and Your future clients are going to decide to work with you if they see the value that your business provides and if they feel like they know why you care about them.
00:04:42
Speaker
And yes, this does does mean that you have to show up as yourself, not just as a mother, but you can do it and it will be empowering.