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Marketing Legends: Crafting a Podcast Series with AI in 3 Hours With Google Notebook LM
429 Plays28 days ago
In this episode of AI Marketing Podcast, Dan Sanchez shares his thrilling journey of using AI to produce an entire podcast series in just three hours! He dives into the inspiration behind creating a series on Marketing Legends, focusing on iconic figures like Josiah Wedgwood and David Ogilvy. Discover the tools and techniques Dan used to bring this idea to life, including ChatGPT, Google Notebook LM, and MidJourney. This episode is a step-by-step guide for marketers and podcasters interested in leveraging AI to scale their content production quickly and efficiently. Tune in to learn how to turn a weekend project into a full-fledged podcast series!
Resources Mentioned:
- Marketing Legends Podcast: https://podcasters.spotify.com/pod/show/marketing-legends-show
- Source of Inspiration: https://x.com/karpathy/status/1841594123381571863
- Google Notebook LM: https://notebooklm.google/
Timestamps:
- 00:00 – Introduction to the Episode
- 00:32 – Inspiration from a Developer's Weekend Podcast
- 01:28 – Why Experimenting with AI in Podcasting is Important
- 03:00 – Introducing the Marketing Legends Podcast Series
- 04:44 – Step-by-Step Breakdown: Producing a Podcast Series with AI
- 06:12 – Tools Used: ChatGPT, Google Notebook LM, MidJourney
- 08:54 – Benefits and Limitations of Using AI for Podcasting
- 10:30 – Caveats: When Not to Use AI for High-Trust Brands
- 12:06 – Dan’s Thoughts on Listening to AI-Generated Content
- 13:25 – How AI Makes Podcast Production Accessible for Small Teams
- 15:18 – 10-Step Process for Creating a Podcast in 3 Hours
- 18:55 – Wrapping Up and Next Steps for Listeners
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Transcript
Introduction to the AI-inspired project
00:00:00
Speaker
Welcome back to the AI Driven Marketer where we help marketers move faster, build better and think smarter with AI. And today I am freaking stoked to share this project that I like whipped up over the weekend because I had heard on Twitter that somebody, some developer, I don't even know who it is, but I'll find the link to it and put it in the show notes for this episode. But some developer was really smart and he's like, hey, I put together a whole podcast series around like mysteries around the earth. And I did it in two hours. Isn't this cool? And I was like, I have to try this as a podcaster and an AI marketer. I have to try to put together a whole podcast series in like three hours. And I did. And that's what I have for you today. And not only am I going to share with you the series and why I think it's a series that you will actually enjoy listening to, ah but I'm going to talk about step by step, how you can do the same thing. Now, a few caveats before we get started.
00:00:51
Speaker
While this process works really well in delivering good content, there are some drawbacks to it. And I don't think it's quite ready for prime time yet. So if you have a high trust brand, ah this probably isn't something that I would put to put out there. If you have a lot of trust with your audience and you have to be pretty careful about what you do, this isn't for you. This is very experimental because it can be factually wrong. In fact, some of the episodes I put out have some errors in it.
00:01:16
Speaker
um To the point where I'm like, it doesn't really throw it off too much. I'll probably have to put a little, a few little statements in the show notes for each episode because each episode has one, maybe two things that I'm like, that's factually inaccurate enough that I'll put it in the show notes to preface it. But for the most part, these episodes are
Unveiling 'Marketing Legends' Podcast
00:01:34
Speaker
fantastic. So low, what is this, this podcast you made? Let me tell you about it. Right. It is called marketing legends. The pioneers who shaped our craft.
00:01:43
Speaker
I've been wanting to make a show series about some of the great marketers through the ages for years now, but it never was feasible for me because it requires so much time to make a series like this. It takes too much, too much research. It took too much time to just script it out and do it all. But with AI, I was able to do it in three hours and I would say I love listening to them. I actually know a lot about each of the men that I have done an episode on, and I love still listening to the AI actually talk through them and actually explain why they're relevant, how mark what marketers can learn about them now. Here's some elements of the story that are interesting. Super fascinating. I actually like listening to my own series. um So check it out. You can actually find it on Spotify and on Apple under Marketing marketing Legends, again, the pioneers who shaped our craft.
00:02:29
Speaker
It goes through Josiah Wedgwood, Claude C. Hopkins, David Ogilvy, Lester Wonderman, Rosser Reeves, Philip Kotler, and Seth Godin as some of the OGs of marketing. So take a look at it. I'll link to it in the description of this podcast episode, of course. But let's, in fact, I'm not even gonna give you an example. You just need to go over there, pause the episode, go and listen to it for just like a few minutes and you'll see what I'm talking about.
AI's Role in Content Creation
00:02:55
Speaker
Go check the link in the episode, take a pause now.
00:02:58
Speaker
Okay, now that you're back, let's talk about how I actually accomplished this and made this. Why does it sound so freaking good? Or at least I think it smells sounds good, but maybe I'm just in love with my own creation here. I don't know. You tell me. There's 10 steps that I used to create this series, okay? And so I'm going to walk through all 10, and you'll find that the first step actually was actually just flushing out the ideas with AI.
00:03:22
Speaker
and then it moved to the structure, to research prompts, naming description, design direction, episode descriptions, using Google Notebook LM, and then setting it up on Spotify. So all 10 of those steps get you a completed podcast that's fully ready to go. Okay, so let's walk through it step by step. So step number one, you got to flesh out your idea. First, you have to have In order to have a good podcast series, you really have to have an original idea to start with. like What's the angle that you're coming out with? and you don't really just You could flesh out an an idea with chat GPT, but in this case, I already had the idea. I wanted to talk about the backstories of these marketers, and the content didn't exist out there. I wanted to exist because I've had to do deep dives in just buying the biographies and the longer books of these guys.
00:04:07
Speaker
But I wanted to make it more accessible for other marketers to enjoy and learn from these these legends as well. So that was the idea. And so I started the prompt off with, and I'm going to show you on my screen here. And if you're just listening, don't worry, I'll be talking through it as we go. But I'm have chat GPT, just chat GPT 4.0. And I say to the chat, I'd like to start a seven part podcast series that tell the stories of seven marketers throughout history that help marketers better to help marketers better understand their roots. Here are the seven people, and I list off the names.
00:04:35
Speaker
Are there any others as you would think would be better than these seven men? It kind of gave me some idea, threw out some names, Gary Vaynerchuk, L. Rise, and Jack Trout. There's a few other names. I kicked around the idea of L. Rise and Jack Trout, but I ended up not putting in them in the show, so I just didn't have enough material for them.
00:04:52
Speaker
um And there's two instead of one. It's just simpler to stay on one person. So I then went and said like, hey, help me organize the episode structure. But I'm thinking about going something like this opener about a common marketing method or tactic all marketers know and have and that was developed by the man, a brief story of the man, what foundations they laid for future marketers and what we can learn from them today. What would you add? And it gave me a beautiful timeline back.
00:05:16
Speaker
It talked about conceptualizing the era and making it easy for people to understand what it was like for them. Given a key campaign and breakthrough moment, the cultural influence and legacy they leave, it also gave me an idea that I didn't use for a challenge or criticism they face. I just said, I'll leave it out,
Designing the Podcast Identity
00:05:33
Speaker
leave it all in the optimism side. um And then actionable takeaways. And that's, I said, great.
00:05:38
Speaker
Based on that, let's take out the criticism part, build me a full show outline for this, and it it knocked it out of the water again. here's the outline Here's the episode outline, and gave me a full outline, each with one like opener with an objective and example, a brief overview, and again, each one of these points has an objective statement and an example.
00:05:57
Speaker
It has a brief overview, the story of the man, key campaign, breakthrough moment, foundations laid for future marketers, cultural influence. What we can learn from the today actionable takeaways and closing, right? There's the show structure. It was fantastic. I went the extra step and this is key. This is key for using Google notebook LM. If you want to use chat GPT to do the research that you then put into Google notebook,
00:06:18
Speaker
Once you have your outline, you then want to ask it to turn the outline to questions that—then this is the prompt that I use. Great. Now turn the outline to questions that I must answer to pull in enough research to build the episode on. Write the questions in such a way that I can use them to guide me through each episode.
00:06:35
Speaker
And so it did so. It took each of the sections and asked three critical questions, sometimes four or five. And so we're going to use that in a future step. So now we are on, because that was step three, research prompt. Now we're on step four, coming up with the name. I said just, I didn't even give it a really creative prompt. And I've done a lot of prompting and chat GPTs on name ads. I just said, hey, help me come up with a unique, yet clear name for this series. And because I was trying to do this in three hours, I just, I didn't spend a lot of time here. I just picked the name.
00:07:04
Speaker
The first, it gave me a list of eight names. I picked the first one, Marketing Legends, Pioneer, who shaped our craft. That's the name. From that, I said, hey, let's use the first one. Based on that title, we recommend a repeatable structure for the episode titles, because again, we're trying to knock out seven all at once here. So bam, it came up with the idea of use the legacy impact of marketers name, how their key contribution shaped modern marketing. So we have an example of the legacy of Josiah Wedgwood, how product innovation shaped modern marketing. And again, the genius of Claude C. Hopkins, how scientific advertising revolutionized marketing.
00:07:38
Speaker
You can see how that repeated show structure brings a level of interest to the show, to the series rather than just individual titles, but makes the individual titles stand out too. It's a really good idea and show structure for this particular series from chat GPT. So I just went with that. I'm like, yes, perfect.
00:07:55
Speaker
I then went into asking to write a show description. It was good as is. This is the now the show description for the show. It wrote that, a couple paragraphs. And then I asked it to move onto, so that was, skipping ahead of myself, that was step five, step four, naming, step five, description. And then I went into step six, design. I actually asked it for, instead of asking it to jump right to come up with the cover art for it, I asked it for ideas around a visual style that would visual style that would fit a show like this for the cover art.
00:08:25
Speaker
It went and gave me a number of different styles from classic meets modern to bold, clean and iconic, retro, futuristic, humble and heroic. And I then asked it to turn each one of those into a visual design. So if you're looking at the screen with me, you could see the visual designs that this came up with. I gravitated towards one, but I ended up taking a different direction because honestly, it just struggles to put the words in the art. I even went over to Mid-Journey and I'll show you that here.
00:08:54
Speaker
You could say I went through multiple iterations, even a mid journey with the words in it, but it just struggles. It might've got marketing legends, right? But it just had all these kinds of weird and weirdness in it. It just can't, it struggles to do design mid journey and Dolly are great at coming up with illustrations, images, photographs, even, but design, it can come up with some elements that you can use in design, but it struggles to make a fully formed design. So I went instead to creating just the illustration that I then had to bring into Photoshop to create the typography for it to make the full design. And you can see I settled on this design here that is like kind of that iconic almost silhouette but still kind of photograph old old school photography madmen looking 40 year old guys in like black suits and white ties black tie you know kind of a thing.
00:09:43
Speaker
Because that's just kind of the feeling when people think of like marketers, even though Josiah Woodwood had a very different dress appeal. Still, it was good enough that I just went with it. So that is step six, the design direction. I went to Mid-Journey, came up with my image, and then went to Photoshop for the rest of that.
Crafting and Finalizing Episodes
00:10:01
Speaker
Step seven, research. You can't just put stuff into Google LM. um You actually have to give it the right stuff. You can't just throw a bunch of stuff in there.
00:10:08
Speaker
So I went and then switched over. I actually did a fun thing. At the end of this chat GPT prompt, I said, hey, I'm gonna pass this over if I can find it here. I'm going to pass, here here's the prompt. I said, take everything you've learned and write a summary to pass off the details of this project to another AI. So it wrote a long summary that I then copied and pasted because I wanted to move from chat GPT 4.0 to chat GPT 4.0 with Canvas.
00:10:34
Speaker
because I needed to start making documents for the research. The canvases are really useful. If you don't know about the Canvas section, go back to last week's episode. I'll put a link to the show notes again for that too because the Canvas element in chat GPT is awesome. I wish you can go back and forth between these models, but you do have to jump.
00:10:52
Speaker
I said, i needed I need you to do some research for my project below, ah what you have ah below, but don't start working on anything until I prompt you a second time. And then I just dumped all this stuff from the other one to transfer the project from that chat to the new chat with the Canvas. And then i said got then it said, got it. I'll wait for you to prompt to dive into the research for the podcast series. Again, this is step seven of doing the research.
00:11:17
Speaker
And then I said, I want you to do a creative create a canvas to begin the research for each person on the list for the show. Let's start with Josiah wedwood Wedgwood. And then I copied and pasted those instructions that outline with the questions that we talked about back in step three, the research prompt.
00:11:34
Speaker
um these become really important because that becomes the prompt that generates the canvas. So it takes the outline and all the questions for every part of the outline, for example, let's just take this opener, opener, introduce the common marketing method. What is the well-known marketing method or tactic that this marketer pioneered or popularized? How is this method used in marketing today? Can I provide a relatable example of this method in action that resonates with modern marketers? And that's just the opening. So it's taking that and then answering it and putting all the answers to it in a wealth format.
00:12:04
Speaker
canvas So let's take a look at one of those canvases. And this is what it came up for, Josiah Wedgwood. So now we have this canvas with Josiah Wedgwood. You can see each question is fleshed out into a well-written bullet point, right? And it's well organized with, like and it's all organized by number, right? So we have Josiah wedge Wedgwood, Research for Marketing Legends podcast. Opener, Introduction to Common Marketing Method. And it's organized, and we have the second one, the third. It's a pretty long document.
00:12:29
Speaker
um Of course, it can only go so long, I wish it could go longer, but you know it's only going to give you so much output because they've got to put a limit somewhere. So I did that for Wedgewood. The cool thing about Canvas is you can be like, great, now do the same thing for the second guy, because again, it already knows the second guy used the same format as before.
00:12:46
Speaker
So I did Claude Hopkins and I said now do the next one, next one, next, next, next. And I just went through all seven like that and I used the research for each one just like that. I said now create a canvas that includes the full show breakdown based on what you know. So I created a full show breakdown that I then used for, I'm gonna be using for marketing later.
00:13:09
Speaker
I then went and actually started, before even ah taking it to Google notebook, I actually started crafting the descriptions for each episode to paste with each episode. We already had the titles Jenna created earlier, but now I needed the descriptions. So this is actually moving on from step seven research and moving on to step eight episode descriptions. It's something you need for every episode. It's required.
00:13:31
Speaker
But guess what? Since AI knows the title for all these things and knows the full research for that's powering all the episodes and the outline, it's easy for it to go and knock out the descriptions too. So I was like, hey, write write the description for the show notes for this first episode and then bam.
00:13:47
Speaker
And then I was like, now create another canvas for Claude Hopkins. And then you saw that goes, now do the same thing for the third episode. Now the four, next, next, now seven, now eight, right? And I just knocked them all out really fast. I mean, it only takes it a few minutes to write each one. And so I was just like, next, wait.
00:14:06
Speaker
Next, next. And that's how you can knock out a so whole series so fast is you're getting all the busy work done so freaking quickly. So let's move into the last step. So now I have these show the show notes done, I have the research done. I take each recent research, move into step nine, Google Notebook LM, I take the research in each of these canvases and I load them into a separate separate Google Doc I found was kind of the best way to load the canvas into Notebook LM. So here we have Notebook LM. You just have to create a new notebook, and then here, instead of just ah copying and pasting it, and I load it ah loaded it from a Google Doc, it then takes it, and it'll give you the ability to generate a deep dive conversation. This is the podcast content. You click generate. It takes a few minutes for it to generate, but once it's done, you can download it, and then you have your content.
00:14:56
Speaker
and you are pretty much done from there. So I will say that Google LM is a little clunky. It's not the easiest thing to use. But if you go in there, you can figure it out. You don't really need a tutorial on how to do it. You just have to click around and work your way around it a little bit. There's probably other people who have done better tutorials on Google Notebook LM. So go watch those. This one I'm just showing you how to, my step-by-step process for building and launching this podcast in three hours.
00:15:21
Speaker
So you can see I have notebooks for each. I built a notebook for each the ah marketing legends and just generated a podcast and downloaded it.
Publishing and Engagement
00:15:32
Speaker
Next, if you didn't know, you can launch a free podcast through Spotify for podcasters.
00:15:38
Speaker
And it'll help walk you through the whole process. But by now, you have everything you need. You have the cover art, you have the title, you have the show episode. So all you're pretty much doing is is is data entry at this point and uploading the episodes that match each each title, right?
00:15:56
Speaker
All of it's done. The author is you. The show description is there. The description for each of the individual episodes is there. You just upload it. You will have to do, so and then once you hit publish, it's available on Spotify, you have to do slightly more work in order to get into Apple. So you just have to Google how to get Spotify, how to get podcasts on Apple in order to get it up there. Cause you have to hook up the RSS feed, but it's pretty simple. Just Google the process. It'll walk you through it. And then bam, you will have a full.
00:16:24
Speaker
show available for people to listen to. The only drawback of this is it's not a video podcast. And you know me, I'm big into video podcasting, but Google notebook LM only does, it only does the audio for now. So if you want, let me see, pull it up here.
00:16:41
Speaker
it does create this audio clip for you. I'm still amazed that I was able to produce this in just three hours and it's the exact content that I've been wanting to make for years. So so I think you can actually do this yourself to come up with content maybe even test content or tease content or find and do this for internal content for your sales reps or your marketing team. There's so many different applications of this and I'll be trick trickling out more as we go along. But I just thought I would show how I took an idea and then walked it all the way through the podcast and making a compelling episode.
00:17:14
Speaker
So if you don't think it's compelling, ah if you doubt it, go and listen to it and then tell me otherwise. Tell me this isn't good, right? ah Based on the fact that this is pretty much fully generated AI with me, just kind of guiding it through the process. Again, you can find the link to Marketing Legends in the show description.
00:17:30
Speaker
and let me know if this if this kind of content was interesting to you. Every once in a while, one of you will reach out to me on LinkedIn. Just find me at LinkedIn dot.com slash IN slash digital marketing Dan. dan um And let me know if this show impacted you or if this particular episode impacted you. I love getting feedback from you.
00:17:48
Speaker
If it was worth it, then also give me a five star or however many stars do you think I'm worth and wherever you're listening to this. If you're listening to a podcast, if you're listening to YouTube, give me a thumbs up. It helps a ton. So thank you so much for listening and I'll see you next week.