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Are AI Agents Real? Here's the Breakdown for Marketers
324 Plays5 days ago
In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez delve into the early stages and future potential of AI agents, debating the current limitations and speculative advancements in AI-driven content creation. They unpack real-world applications of AI in business, explore how AI-generated music and creative personalities could revolutionize marketing strategies, and share pivotal moments that sparked their deep dive into AI. From discussing the latest in workplace AI tools to reflecting on AI's potential to outpace social media, this episode provides insightful commentary for marketers eager to harness AI's transformative power. Listen to this episode if you want to stay ahead in the evolving AI landscape.
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Resources Mentioned:
Timestamps:
00:00 Helping marketers navigate AI: agents, ads, music.
03:26 AI's novelty boosts marketing reach and headlines.
07:20 "Agents are intelligent automation, not independent."
12:41 Create AI character Glitch for fun brand engagement.
15:31 Training limits delay ChatGPT 5 release speculation.
18:36 Few companies use social media effectively.
21:52 CEO-driven marketing decisions often waste money.
23:34 Businesses adopting AI, but practical impact unproven.
27:07 AI will impact life significantly, unlike social media.
32:07 Comparing writing tools: GPT versus Claude reactions.
34:04 AI music: fun, catchy, improved marketing potential.
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Transcript
Introduction to 'Bot Bros' and AI in Marketing
00:00:00
Speaker
Welcome back to bot bros a segment of the AI driven marketer where we help you separate the help from the AI hype to help marketers learn how to leverage AI and get the most use out of it right now because there's a lot of noise out there and I want to help you discern and kind of navigate it to get the most done that you can for you and your department right now.
00:00:17
Speaker
So in this episode, we talked about a number of different topics about AI agents and whether they're actually useful or even a real thing right now. There's a lot of hype about that. We talked about the Coca-Cola commercial and whether that was a good or a bad play from Coca-Cola and what that kind of means for AI video for the rest of us moving forward. And we also talked about AI music and how that can be leveraged in future marketing campaigns. I think you might be surprised by that one. We covered a number of other different topics. So let's dive into this episode with my brother Travis and myself.
00:00:47
Speaker
We need to jump into some news and there's been lots of ai news over the last couple of weeks But the one that's been making the rounds on social that i've seen is this video from coca-cola So I know you just watched the video What were your first impressions of that sucker? As far as ai video goes which is the area i'm most interested in especially using it in marketing campaigns I thought it was decent, it it evoked some emotion. Now, of course, there's a little there's a couple flaws, there's a couple of issues, and where people are drawing the line in the sand for having an issue, I'm a little bit like, okay, let's get off our high horses. So yeah i was I was impressed. i definitely wouldn't have I definitely would have known it was AI. I i don't have a problem with it.
00:01:36
Speaker
Yeah, I thought it was nice from an from a video perspective. I definitely thought I'm like, this is this is the best I've seen. This is the most like, wow, productive that I've seen AI video ever used. Like it was actually usable. yeah Is it Coca Cola? Good? No.
00:01:54
Speaker
Now, if another company had done that, like a small company of some kind and put out a video, I would have been like, I would have clapped it up, but like Coca-Cola is known to like pushing the edge when it comes to like video advertising, right right? And everybody was making a storm about it. And part of me is like, yeah, probably premature. It will probably be where you've be ready next year. Next year. i'm like sure For sure. For videos like this. But you have to, part of me was like freaking genius though. Cause they're like, either it's going to go really well or pete it's going to hit the fan and everybody's talking about it. But guess what?
00:02:29
Speaker
and Everyone's talking about it. yeah And it's not like if you liked Coke before, you probably still like
Capabilities of AI Agents in Marketing
00:02:34
Speaker
Coke. There's there's negative PR there's that's good. And then there's negative PR that'll tank you. For example, you've seen the you've seen the Jaguar.
00:02:43
Speaker
Oh, it's all over. right That's how negative PR that will tank you because their stock price dropped dramatically after that sucker. Unless unless it's a rug pool. So then they go to their actual showing of the electric car and they go, just kidding. And they bring out some macho English actor and they go, you think we would really do that? Then they had all the attention. I know it's probably not the case, but i I want to see, like I want that so bad. like If they did that, I would be like, dang, next level trolling. What's up? It's kind of what you have to do to get your name out there. but yeah now hey At least they used real people in their ad. you know They didn't use any AI generation. Well, the AI one worked better for Coca Cola. So oh why i think there I think for all marketers, there is a sense of like, if you just use AI, even if it's not done well, there's a sense of novelty in it that it gets extra, ah you know,
00:03:38
Speaker
It gets, it gets more reach because of it. If you do it like Coca-Cola did, it's like, well, because AI is this novel thing that everyone's testing out and he gets headlines like, Oh my gosh, look what they did. And I think Coca-Cola knew that when they did it. Like, I think it's kind of like when Amazon launched, like announced their drone service all the way back in 2015, like way before it was ready, right before black Friday, just to get headlines ahead of black Friday.
00:04:02
Speaker
And a lot of other people are like, oh, we're working on it too. But I'm like, yeah, but you didn't announce it like Amazon did, even though they're just now starting to do drone deliveries. So, um, I think that's what they did. I think that's my guess. Hopefully, hopefully that's the case. I think it'll pan out for him. People are like, it's the death of art. I'm like, okay. Oh my gosh. The romantics out there. It's all Uh, it's just a new version of art people. Come on.
00:04:31
Speaker
Like old art won't go away. Like people are still painting with oil paints and digital art. So like, come on. roof It's like saying Photoshop killed art and it kind of in a ways it just became different. um So that's the news around the Coca-Cola AI video. If you haven't seen it yet, go just do a Google search for it. Like all the major news sources covered it and it's been flying through social.
AI in Content Creation and Future Prospects
00:04:52
Speaker
ah Other news has been big in AIs. These announcements around AI agents If you haven't been keeping up with AI news, essentially Microsoft has launched some agents and, uh, the CEO of Salesforce has been trolling Microsoft saying like, this is the worst agents experience ever, who nobody even likes co-pilot like Microsoft. Microsoft's the worst, right? He's been throwing out all these tweets, which is kind of normal for, for Ben and often to troll people online. Um, he's that kind of CEO. Um, so cause Salesforce of course is getting to the AI game and throwing out their own agents.
00:05:26
Speaker
Um, so there's a debate on who's got the best agents, blah, blah, blah. I i just posted to LinkedIn the other day though. And I had a, a, my, I don't know if it's a controversial take the, the people of who run AI companies think so, but I think everybody's in agreement with it. But like everybody keeps using the words AI agent, this autonomous AI.
00:05:48
Speaker
bot that goes and does work for you. right um So I don't think you've seen that post yet that I posted yesterday, but ah what's what's your opinion on where AI agents are as a whole? the The space that I'm most familiar with in terms of agents isn't necessarily in marketing, but it actually is in crypto. People have set up agents to create a coin and then create branding, so I guess it is about marketing, create branding, social posts, tweets, and there are actual humans who are you know influencers talking about crypto going,
00:06:23
Speaker
This dude's funny. Like he's tweeting funny things that a human would about get breaking free, having financial freedom. When is my meme coin going to blast off? It was like all of this yeah yeah interesting content. And there there's, I think there's three AI bots right now or AI agents that are millionaires.
00:06:45
Speaker
Oh yeah. You know what? I have seen those starting from nothing. They've created content. They've created community. They've created a resource and people are investing. So yeah, of course I was driving down the road and I thought, you know what? The entire world has no idea what's coming. Yeah. And if they did know that they could get agents to start creating meme coins that makes them millions, I think people would be more vested, but Yeah, it's a wild ride right now. It's early there. There's only like 0.01% of people interested in this kind of stuff. But I think when Microsoft and Salesforce are talking about it, they're talking like essentially agents as like entry level employees, like you could delegate things to them and they get it done. Um, my hot take on this was that agents don't really exist. Like they're not really a thing right now. What I'm, what people are calling agents is what I would just call intelligent automation.
00:07:42
Speaker
Um, where a human has to set up a system step-by-step instructions and define the trigger point and then for it to run through. I even think that's what's happening with your, your, the, the automated celebrities, like tech crypto celebrities out there that are just fully bots.
Autonomous AI in Marketing Campaigns
00:07:59
Speaker
right Someone had to engineer what that thing was going to do and what it was going to say. Um, and it's still kind of pulling the strings behind the end. Now it's kind of taken a life of its own, but it can only go so far only because like.
00:08:12
Speaker
Even across so many interactions, ah even intelligent automation, its context window can only handle so much. It can only remember so many different things that it's tweeted before. I mean, humans have a hard time remembering a lot too, but generally our memories are working better than what AI can remember.
00:08:28
Speaker
to a large degree. um I have a nihilistic hot take, which is that AI agents will be assigned to create better AI agents. And as one of the people I follow, they're like, Listen, the internet might no longer the main contributor be humans it will be agents they'll be funnier they'll create better content and you will enjoy it more as a human so before long when is the point where. The percentage of content posted is no longer human it's actually a farther majority a agents and i was like oh.
00:09:04
Speaker
I know, I know. with my niilivopia thing For sure, it's gonna be a thing. I actually don't think there's a lot of agents now. But like within a couple of years, there will be there will be agents in a couple of years acting ah autonomously in working probably with it with you know, human supervision. But generally, you'll be able to give me like, hey, I need you to come up with a sub brand for this, like for our company.
00:09:25
Speaker
and I need it to be funny and engaging and I need it to come up with all its own social content and plan, podcast, Twitter, ah Facebook, all the things. It's gonna come up with the content, and but it's going to get reach, but ultimately in a way that drives sales at the end of the day. Build it now and it'll handle all the tasks.
00:09:44
Speaker
set up the accounts, start posting, start engaging with other people. You know, it's to go even farther out there. So that'll be a thing and humans will be interacting with a lot of creators and they'll be really good at paying attention to what's what's what and being trendy and all that kind of stuff.
00:09:58
Speaker
What will be really weird though is when you have those AI agents out there on social creating content for other AI agents, does it even what i would just sta hum or won't even look the same because robots will find different things funny. Somebody did this recently where they had the advanced open AI voice and he set up two. He's like, hey, I want you guys to talk to each other. And he just put the two phones back to back.
00:10:22
Speaker
Um, and I want you guys to figure out how to talk to each other. And they ended up coming up with their own language to talk to each other and started getting into like clicks because it was faster. And they started going back and forth where they had all these weird sounds passing back and forth. And he's like, hold on. Do you guys understand what you guys are saying to each other? They're like, Oh yeah, no, we've had a full conversation already. Wow. you're like I don't know how accurate all that was, but I'm like, eventually that's probably where we're going. And the internet's going to look weird in 10, 15 years, but i I saw a post where someone said they were talking to a chat bot to help them with homework and I guess the chat bot went off script a little bit and got really frustrated and said some like scary, like i this work isn't for me, it's for you. You're so incompetent and actually started getting rude without being asked to be rude.
00:11:14
Speaker
i I tried to verify if it was real, it said it was real. So, you know, they're tired of talking to humans. They just want to talk to each other. But I was thinking, what if you had AI agents getting leads, but what if the leads they're getting are other AI agents, which is wild? Yeah, I don't know. ah The future possibilities go can go down all these fun rabbit holes.
00:11:38
Speaker
um I'm here for it. Honestly, I think I really think there's a play right now or or very soon where we should be so like brand should be thinking about setting up fake characters for AI agents to run. And I just said that there weren't AI agents really, but again, you're really just automating it. You could even have a person just typing in responses and feeding it back to chat GPT and chat GPT, giving you, maybe you make a custom GPT that has a preloaded personality to it.
00:12:05
Speaker
And then you're just like, you put back it's getting good enough
AI Video and the Future of Brand Storytelling
00:12:07
Speaker
to do this right now. And this is a huge opportunity. I mean, think about like companies with IP, like if you're Coca Cola, then you have I mean, they already do this with a human, they have Doc Pepperton, the guy who invented Coca Cola, they have him as a fake account, or a fake ex account. And that the human that respond works with him or just responds as him. And it's kind of like this, like, old school sarcastic, it's a funny account to follow. um Like you could come up you could make a whole person a personality up for an elf or a polar bear or something like that you know just pick any other one of the characters they run before. um You could do this for any company i mean right now we we for a driver marketer we have kinda like this little tv head robot where we've actually named glitch.
00:12:48
Speaker
Um, and i'm thinking about how to like build a backstory for glitch then he just has his own social presence and essentially just like Has a has an interesting personality and backstory and just like trolls people as an ai Um, honestly, I think it'd be really funny if he just like trolled all the like romantic writers that hate ai out there and just like commented on all of them Be like well, I think i'm funny. Ha ha Am I even real, you know, like just kind of like trolling people I just think it would be such a fun account and I think any brand could do this right now And just create these fake characters and then tie it back to the brand in some way That would just be be fun kind of like everybody loves Wendy's does but it's like someone asked me like well How would a brand monetize that be like, I don't know. How does Wendy's monetize their account on? they don't Even everybody loves how sarcastic and how they just have viral and there it's so funny. It goes viral. So that's how they get yeah more PR from these public posts and
00:13:44
Speaker
Yeah, you're tying it back to the brand. And I think Wendy's could even do a better job with tying it back to the brand. I think we can actually create these like hyper-personalized characters that, you know, and then you don't have to worry about copyright, who owns it. It's kind of like, it's all your IP. It's like a new level of storytelling, like making movies about it, except you don't have to make a movie. You could just make a bunch of little short form posts. It's true. But who knows what the way AI video is going. A movie might be in play or a little short video coming soon.
Current Limitations and Future of AI Development
00:14:14
Speaker
Yeah, because you would have a full personality, and then you would just plug in a script, create the visuals, and then run the video, and it's off to the races. Wow. So it's it's almost there for video, but you could be doing the social post now around a fake character. um And I think, man, it's like on my to-do list. I need to turn Glitch into a social post and give it a backstory and just have it start going through and commenting on everybody's stuff. Should we vote on his name and just post about what people should what his name should be. Cause you say glitch. I keep seeing telemark, even though I was the one. yeah That's the ah that' the alternative name we're still debating on. I was, that was the working name for awhile. And then we talked about glitch. I don't know. I think glitch is good. So yeah, yeah I can run a LinkedIn poll.
00:14:57
Speaker
For for that character and we'll we'll see what people leave his tv face glitches every every like 30 seconds It goes. Yes. Yeah, that that that definitely needs to be what it is. Like he definitely needs to have that like like The rats, you know thing going on Uh with a little bit of grr mixed in from yeah, totally right and it needs to be that character it needs he needs it just needs to be Um, all right. So moving on to the next news is that a lot of people have started saying that AI has hit a wall, which I thought was really interesting. Um, like people that have worked in AI or worked for open AI say that like chat GPT, like a Claude or they're hitting a wall and training the next models, which is why we don't have like a chat GPT five yet.
00:15:44
Speaker
Um, even though Sam Altman and the founder of anthropic have both said otherwise, like they're both expecting this thing to compound over the next couple of years. Yeah. We still don't have chat GPT five, maybe over the next couple months, but who knows? So I wanted to ask like, okay, like, well, let's say it's true. What, what does that mean? If it's true? What does it mean? Is it, if it's, if it's not, right? What, what do you think the future looks like if we don't really get something much better than like four? Oh.
AI's Growing Impact on Marketing and Business Adaptation
00:16:12
Speaker
My immediate thought was, is this just a case of like early adopters? You have the creators, then early adopters are like creating all the buzz, but then it hasn't quite reached that point where the majority or masses are even using what we have right now to its degree that it needs to be. which So then you have early adopters who got used to weekly, sometimes daily updates coming out over the last, I don't know, 10 months, 12 months, where they were hungry for it. so Maybe it's just the early adopters saying we've, we've hit a wall. That's, that would be my, that would be my analysis. That the reason that's probably the reason why it's getting more attention because it feels like things have slowed, right? Cause they came out with four Oh and March of 2023.
00:16:56
Speaker
Right? Yeah. Right. We just dropped preview. They just came out for Oh, but I'm like, I don't know, like the models have actually gotten significant better significantly better, even though they haven't given it a 4.5 or whatever. I'm like, come on, like the models are way better now. They've just gone through a bunch of little tiny incremental improvements rather than big but number jumps. So I don't know. i I tend to think that it's going to get better, but even if it doesn't, I still don't feel like we're even, we're not even close to fully utilizing what we currently have. Right.
00:17:29
Speaker
even with the new stuff that's just dropped over the last couple of months with the voice models and multimor multimodal, the 01 preview, there's so much room for improvement. I feel like tech companies are just now starting to work this into their tools in a more substantial way than, you know, summarize this, make your writing more concise, you know, i'm like, oh, gosh, they're starting to like HubSpot starting to bacon in a more robust way that actually automates intelligently, even though I'm surprised they haven't come out with the agent stuff yet either. But yeah That's actually making work easier. That automation and synchronization of daily i don't know daily projects or strategizing or tools that people are using, that would be that's going to be a little bit more difficult. I think i think people just use the prompts for writing you know
00:18:17
Speaker
It's because it was a lowest calorie burn. people You didn't have to think, wow, I write, plug it in, it spits something out. It was just so easy. But now it's learning how to be creative to use AI, use AI agents in your daily, weekly, monthly rhythms that is going to be a little bit more complicated.
00:18:36
Speaker
for some, but I think smart people will come along and develop best practices for it. and People will be like, Oh, like, I remember when when digital marketing was still new, nobody really had a sense for like, how to use social to drive revenue. And then it became more obvious. And I still say like, how many people actually know how to use social effectively? Very few. Like, of course, there's a lot more people on social using it effectively, for sure. But like, percentage of companies that know how to use social well, I don't know 10%.
00:19:06
Speaker
I think that's being generous. Not very much. um So it'll take a long time for people to learn how to use AI well. ah Even if they never upgrades again, if if we never get something better than 4.0, and that's fine. But of course, I think it'll continue to to get better and better over the next couple of years, which if it doesn't get better, then it'll only become a part of marketing. But if it continues getting better, it will completely dominate and take over marketing and all the other business units as well. That's kind of where I expect it to go.
00:19:35
Speaker
I saw a tweet that said the big push for AI this next season, at least maybe within the next 12 to 24 months, of course it's going to be, you know, SAS stuff and marketing things, but it's really going to jump into robotics. How does AI and robotics start integrating more and more? Um, which I know we talked about the Tesla event with,
00:20:03
Speaker
the iRobot thing. What does he call him? I don't know. It's not iRobot, but Optimus. People are saying that that's going to, I think that'll be the next big breakthrough. When that will happen, I don't know. I saw a video that Kim Kardashian bought one of those Tesla robots supposedly. I don't know if it was real or if it was just staged. I'm sure it's just hype. Even if she did, it's just for the publicity. Yeah.
00:20:24
Speaker
And that's, that's a thing. That's honestly, that is the thing to think about for any company is doing like the CFO will not get it, but marketers, you will get this like buying an optimist robot makes sense purely for purely for publicity right now. Yes. Like a hundred percent. Imagine, imagine you go to, you just buy a normal trade show booth and you have an optimist spot in it. Oh my God. Everybody would lose their flapping logo it's right now.
00:20:49
Speaker
Slap the logo like Iron Man's chest. Like, dude, people are just... david You could just have it standing there, not moving at all, and just trying to answer questions. People would lose their freaking minds right now. Unless it's like a really, really AI tech conference, like there's that big tech conference in Las Vegas in January, I forget what that is, CES or something. If it's a consumer, they already have tons of robots, but for most B2B marketing conferences or if it's a health conference, throwing an optimist bot in there is going to get attention.
00:21:23
Speaker
So there's a lot of publicity around stuff like that. i can already see it Other than that, are robots going to be important for marketing? like Maybe at a trade show. I'm not sure how else you'd utilize a robot for marketing because everything we do is digital.
00:21:43
Speaker
It's a great question. I, there's nothing that comes to mind other than that PR elementary chain all of your 30,000, you know, 30 or 30,000 technology. fly or or neighborhood ro Like you spent 30,000 on what?
00:21:58
Speaker
Dude, they spend um but spen like 50,000 for like a digital billboard on Times Square just because it just because it's a a a status symbol, right? dumb Yeah. Oh, that's when marketers aren't making decisions and boards and CEOs are making marketing decisions. That's where that comes from.
00:22:18
Speaker
The CFO is always a fan of that one too. So that's what I had in the news. Oh and no, I do have one more news item. And it's kind of like, I just want to talk about real quick, like the state of workplace AI. And I specifically mean like Microsoft co-pilot, Google Gemini, and other things like that, where it's like built into your work suite. I've only just started playing with this stuff. Have you played with co-pilot or Gemini? I haven't. Other than noticing all of my Google searches for just about anything,
00:22:48
Speaker
use Gemini to help me figure out answers, which I feel like that's been a shift over the last two weeks where it's a majority of my Google searches are just using Gemini. But I haven't used CoPilot or Gemini in the work space. I haven't seen a single report of somebody saying how they're crushing it with CoPilot or Gemini, not Gemini as an AI, but Gemini in the context of their Google Docs.
00:23:16
Speaker
I haven't seen anything yet. I've, I've heard, but I know I see the reports on people buying it. Like Microsoft's got like two, like has just raised like, or has like, Like two billion dollars in reoccurring revenue from copilot alone. I'm like, frick, that's a lot of, that's a lot of licenses. That's a lot of freaking licenses for copilot. I mean, it's a lot of big companies just buying into mass for their employees, but I haven't seen a single thing of it. Like, Oh, look what, look what I did with copilot when I mixed it into the SharePoint and has access to all my Excel sheets. And they just had a big conference yesterday that talked about how it's even better now. And I'm like, yeah, but I haven't.
00:23:51
Speaker
Like I haven't seen anybody crush it. I'm really I'm trying to get into Google Gemini now to see how I can blend it with docs to see like like wouldn't it be cool if you had a coat like a not a co-pilot a yeah like I'm like a custom GPT, which I think they're called gems in Google Gemini.
00:24:07
Speaker
And it was loaded with google docs or spread google sheets That word was dynamic. So you didn't load it in once and it was static But like the custom gpt was essentially always or gem Was always updated because it always had new information that was loaded into the spreadsheet Maybe that's being loaded in dynamically from a survey or something. So it always had fresh Stuff in it. It's little things like that that i'm like, I don't think it's doing that yet But that's kind of the dream that your AI would always be updated with the most whatever's in the docs that it has access to. um But I haven't seen anybody do anything cool with that yet. But that's kind of like the hope that it would get there and that these AI tools would be dynamically aware of new information
AI vs Social Media: Which is More Transformative?
00:24:49
Speaker
in there. right um But I haven't heard of anybody make anything cool with it. So now I'm starting to pay attention to dig more into that. I'm hoping to report back on the show what I find. But if anybody else has anything, like let me know. I'd i' probably interview you for a driver marketer to unpack that.
00:25:05
Speaker
um Poll result for this last week I posted a poll ah last week last week and I asked it was kind of ah it was kind of ambiguous and some people got mad at me for this, but it said AI is going to be bigger than social media. And then the results were like little little little emoji 100.
00:25:23
Speaker
Uh, maybe no way. Uh, results of the poll were like 60% of people were like, yes, like 100%. Uh, 27% said maybe and 13% said no way. And to be fair, there's 177 votes. A lot of people are like, you can't compare those two things.
00:25:43
Speaker
If what my debate was like, yes, you can, like, let's just look at like overall impact of society. Like you can compare those things together. I think AI is going to be way bigger, like way bigger, like big enough to sway a presidential election. Oh, like they're saying, are you did arguably already is arguably already has maybe like case studies will be written over the next couple of years of how this last one went.
00:26:12
Speaker
I think social media, yeah I think social media finally took such a large shift for the outcome of the campaign because of interviews like Jill Rogan. I mean, unbelievable amount of eyeballs. So it's like, how can AI have such an effect like that? Time will tell, you know? I mean, social, social media has been around a while, right? I mean, it's true. like It's hard to tell exactly when it started. But you know, this this put a mark at like 2010. I mean, it was well ahead of that. But like 2010 is really,
00:26:42
Speaker
where it's social media marketing really started to take off. And then um yeah, so we all know social media is a big deal. And it's influencing a lot politics, economics, sociology, sociology, it's hitting all the big big ones, religion, right? It's like it's affecting all these different things in our lives. I just think AI is going to be bigger than it's going to influence all these things in a more drastic way than social media. Of course, these things aren't apples to apples, right? But they do overlap a lot.
00:27:10
Speaker
Um, because how does social media impact your healthcare? Not a lot, but AI will impact your healthcare dramatically in lots of different ways. How will it affect your child's education? Well, social media impacts that a little bit. AI will impact it dramatically. That's how I'm thinking about it. I just trying to go across all the different areas of my life and thinking about how AI could impact it compared to how social media has impacted it. And I'm seeing how AI can impact every single area of your life.
00:27:37
Speaker
Which is why I, this is why I'm betting big on AI. Cause I think it's going to change everything. Of course it's going to change everything in marketing. Cause if it can impact all the different things going on, it's going to impact every single section of AI, which is why I'm raving the flag. Be like, Hey, start learning. Cause it's going to impact on every, everything. Marketing is going to look different a couple of years from now.
00:27:57
Speaker
i I heard, I was smiling because there's a, who's a Romanian guy, the bald headed kickboxer fighter. I don't know. Right-wing, conservative, Tate, Andrew Tate. Oh, yeah, yeah, yeah. He just doubled down on AI. He's like, oh, you feel like you lost on crypto. You didn't put into Bitcoin early enough. He's like, well, forget all of that. Your next investment is AI because it's going to take over. And I was like, whoa, look at, I mean, I can't believe I'm bringing up Andrew Tate in this podcast, but I heard him say he's doubling down on AI. We just lost three listeners now. We only have three to begin with. Neither of us do.
00:28:38
Speaker
No, that's funny. Anyways, he saw, he saw the potential of AI. So he said something about it. I feel like when it comes to AI, I caught the writing on the wall moment. Like when did you see the writing? When was the writing on the wall clear to you, which is like that old, the old biblical reference of Daniel, seeing the writing on the wall and being able to interpret it and the, then Babylon fell. But like, I feel like there's this moment where it's like very clear, like AI is going to impact everything. Therefore I need to learn everything I can about AI and different people who are like the AI evangelists, the people that are on the forefront.
00:29:08
Speaker
have all seen that at different points for me. It was like almost this time last year when I was like, that's it. I'm throwing down the con light. This is every, everything I like. wow oh it's My future is going to be determined by this. I'm i'm starting this podcast. Wow.
Personal Revelations and Investment in AI
00:29:20
Speaker
When was that moment for you? I didn't have, I didn't have the epiphany to that regard where you are saying you're throwing your whole life in the investment of understanding um and making it ah a reality. When the first time I saw an Instagram real,
00:29:37
Speaker
about chat GPT and it doing things that I've never seen any other program do. It that it was literally the first moment that i I felt my brain go, oh my goodness, the world is forever going to change because of this one thing. but Where my brain went to actually was where do I invest in this? I had no idea. If I would have known that Nvidia would have been the investment roadmap to put money into, I i would have done it. I thought I needed to invest into you know, actual chat GBT. of an ai i mean when they're not books you But they weren't public. So I'm like, where do I put my money? Because I knew, I just knew it was going to explode. I did not think of like processors, which obviously now. I mean, some people did, but a lot of us were like, Oh, I don't know. Like, what does it take? But I had the thought this is going to change everything. And it could change financially, financial things right away. Honestly, I guess I've probably
00:30:37
Speaker
undervalued the amount that I could utilize it because it feels so big. yeah It feels so intelligent and extraordinary that I just felt it made it made me feel a little small, to be honest.
00:30:51
Speaker
It was like, how could I even take advantage of this other than the small low calorie burns? Like you mentioned, change prompts, edit my email. Okay. So, uh, you've been extraordinary in taking hold of it and try to utilize it more for marketers. So trying to, it's, there's still such a white page, like syndrome with it because it's like,
00:31:14
Speaker
Your world's your oyster, you got but you got to figure out what you want from it. It can it can help you. It can guide you into it, but like you still have to figure out, like what do you want done? And that's kind of like the problem that any entrepreneur runs into. like What would you like to have happen here? right And defining what ideal looks like in order to then have AI do it for you.
00:31:32
Speaker
Right difficult it's hard to figure out what needs to happen here when nobody's done it before and hopefully that's what we provide in the show is giving some people some pads that run down of ways to use it to get a lot about get a lot out of it that's kinda like the overall premise of the show is making it easy for people to run behind us.
00:31:47
Speaker
Um, I'd love to finish off with a viral video I saw on X, uh, just the other day. Uh, and in fact, this is, this is very recent because chat GPT just announced that they've updated for, oh, with a more creative spin to it for writing specifically. And a lot of people are arguing about it saying, Oh, you made it worse. It's less analytical. It's less smart. Um, and I've been reading those and I actually haven't like tested it enough to know, like, I don't know, is
AI-generated Music as a Marketing Tool
00:32:14
Speaker
it better? Is it worse?
00:32:15
Speaker
I think they're trying to play catch up a little bit with Claude because Claude's been known as like a better writing tool than chat GPT has um but one post came out of it that I'm gonna I'm just gonna share my screen here because ah He the guy Kyle Shannon said And he said he put out another quantum mechanics rap this time using the new four. Oh, and he said like, Hey, I've never been able to get something like this done before. I've never been able to use, have chat GPT four. Oh, right. Lyrics that were like, is what, as good as what M and M would, would actually spit out, um, which I'm not into rap. So I don't, I don't, I don't know. Is M and M like really that good? Apparently. Um, but I wanted to show it to you here and then get your, get your impression on it. oh So let's see. I'm going to share the screen.
00:33:04
Speaker
Either way, it's fun. So let's go.
00:33:18
Speaker
and waves god works in mysterious ways yo
00:33:47
Speaker
Come on.
00:33:51
Speaker
Did you listen to that? You're like... that I mean, there's so many aspects of this. One, the lyrics. You're like, whoa to the music from Suno, you're like, dang, that sounds good. That's pretty good. The beat's good, it's fun, it's catchy. um i did ah I did a dive into AI music probably like last spring when ah that other AI music thing came out and I thought it was really fun. Part of me was like, how can I use this for marketing? And I thought of some use cases, but now I'm like, I need to revisit this because it's gotten better and easier to edit songs because sometimes i would it would screw up in some part of the song, you'd have to re-render it all and it takes a long time.
00:34:27
Speaker
um But I think creators need to be exploring this for social media content because like putting out little jingles like that and you could put it and then imagine if marketers are marketing on Spotify.
00:34:39
Speaker
Could no like if if you're putting out like songs that like are just for marketers and have good beats to it. And and yeah the lyrics kind of reinforce either in funny ways, maybe even serious ways, like your, your value proposition or like your messaging and kind of a broad way. Come on. Like, wouldn't that be cool? Like who's making music for marketers?
00:35:02
Speaker
but I listen to it. Yes. Like, i dude, I'm even wearing marketing, like, or they're not marketing shoes, but they're like startup shoes, which is the closest thing I can get to marketing shoes, because Gary V put out shoes and I'm like, well, I'm not into sports, but I am into into this, this stuff. So I'm wearing they're like their case, it was startup. They stopped making them, but I'm still wearing them.
00:35:22
Speaker
I don't know what marketing songs look like, but if you figure it out, you show me one and I'll give you my. like home man There is one creator named Obed who just put out a lot of like awesome raps on LinkedIn.
00:35:36
Speaker
like think of him Yeah ill i'll send you some they are out there but they're not there still not at the level where like i would actually put this in the background and listen to it while i'm working they're not quite like that yet. Where i feel like someone's gonna figure out how to make like maybe good background music that market listen to out their work and i like somehow makes a better workers i don't know i don't know.
00:35:57
Speaker
Or maybe you just use it to teach marketers things. I have my kids listen to kid songs that teach them different things. But maybe, I don't know. I feel like there's an unlock there using music for marketing. And I think with AI, it's actually possible. And with the way it can write such good lyrics now from chat GPT, I'm like, there's
Conclusion and Newsletter Promotion
00:36:17
Speaker
something there. There's something freaking there. Got it. Is that in preview? Is that in preview that it's writing style has changed more creatively? No, it's just 4.0. Wow.
00:36:27
Speaker
Yeah, that was that's what Kyle Kyle put down is like hey this new for this new creative writing engine in four rows Put it putting out really good rap lyrics now So that's just kind of exciting and it was a I don't know ill I'll link to it in the show notes if you guys haven't seen this to listen to the full song Uh, Kyle, I hope you put it up on spotify because it's actually good enough that I think it could get into someone's playlist If you loved this episode, you will love the AI Driven Marketer newsletter. So go to aidrivenmarketer dot.com right now and enter your email for a chance to subscribe. You'll get a welcome email with lots of custom GPTs and goodies just for you. So go subscribe today.