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PodVAs Tips: How to grow a podcast using social media ft. Alyssa Sagum, a certified social media expert
112 Plays3 years ago
We can agree that social media plays a big role for podcasters, especially if the majority of your listeners are from social media. In this episode, we are joined by Alyssa Sagum, a social media strategist who will help us understand how to grow a podcast using social media.
Alyssa is the woman behind Filipina Social Media Mavens - a community for all Filipina Social Media Managers and Virtual Assistants who are ready to take their business to the next level!
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Join Alyssa's group, Filipina Social Media Mavens on
Facebook: https://www.facebook.com/groups/filipinasmm
Join our exclusive Facebook Group: https://www.facebook.com/groups/podcastvasphilippines
Follow us on Facebook: https://www.facebook.com/podcastvasphilippines
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For questions or inquiries: email us at podcastvasph@gmail.com
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Transcript
Podcast V.A.S. Philippines - Community and Connection
00:00:03
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Thank you for tuning in to Podcast V.A.S.
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Philippines, the biggest community for Filipino podcast virtual assistants and podcasters alike, created to connect podcasters and podcast producers, as well as help aspirants learn more about podcasting and podcast management.
00:00:19
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To join our exclusive Facebook group, search Podcast V.A.S.
00:00:23
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Philippines, dahil sama-sama tayo rito.
Zencaster - Powering High-Quality Podcasting
00:00:26
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And you don't need to take your podcast journey alone.
00:00:34
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Podcast V.A.S.
00:00:35
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Philippines is powered by Zencaster, the first web-based platform that records high-quality audio and now video because internet dropouts should not affect the quality of your recordings.
Podcast VA's Tips - Expert Advice on Podcasting
00:00:49
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Sign up for a 100% free hobbyist account or get a 20% off Zencaster's pro plan for three months by using the coupon code PODCASTVAS.
00:01:00
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You are listening to the segment called Podcast VA's Tips.
00:01:04
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In these segments, we bring you short excerpts from our live recordings, mostly from the different guests we invited on the show.
00:01:11
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These short excerpts will give you a straight answer from our podcast expert on a specific question or topic related to podcasting or podcast management.
00:01:20
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So sit back and expect to learn in 10 minutes or less.
00:01:23
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For our fellow Filipino podcasters now, we know most of them are a one-man show.
00:01:30
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If a one-person team podcaster wants to widen his reach via YouTube,
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social media marketing strategies, what do you think he or she should do?
00:01:41
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Yung pag-grow ng podcast sa social media, get more downloads.
00:01:47
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So for me, ang pinaka-importante kasi talaga para sa akin pagdating sa promotion, is yung social media kasi lahat ng tao ngayon, if they want to know more about you,
00:01:58
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not usually on the website.
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Although, it's important to be the website.
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But it's important to have a social media presence because you can engage in the audience.
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So, I have clients that use Twitter because it's easier to talk to them.
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So, the first thing that you should do is make sure that if you're going to post on Facebook, Instagram,
00:02:28
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The content you can see is good for the graphics and the copy.
00:02:34
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Because that's what important
Engagement Strategies for Podcasters
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is.
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We can see that we can post on Instagram, a picture, and there's no caption.
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So it's hard to do it.
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Because Instagram is what they want to do is make the users longer on the platform.
00:02:52
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So, paano ba yun mapapatagal?
00:02:54
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So, ayun, katulad nun, if you have a podcast, use yung, ginagamit ko, highlighter ba yung tawag?
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Highlighter app.
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Sa pagawa ng audio forms.
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Or waveforms.
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Ayun, marami naman free.
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Yeah.
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Ang dami free na apps.
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So, yan.
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Yung Wave, yung iba Wave.
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Anong ginagamit niya, sis?
00:03:12
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Headliner yung ginagamit ko ngayon.
00:03:15
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Natry ko na rin yung headliner.
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Wave.
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Ayan.
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So, yun yung ginagamit ko.
00:03:20
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Kasi maganda siya.
00:03:21
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Lalo na if lalagyan niyo ng captions.
00:03:24
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Para, di ba, kasi, syempre, yung ibang listeners, di ba, para maging mas okay siya para dun sa mga, for example, hindi yung may mga
00:03:35
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impaired, yung ganyan.
00:03:36
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Yeah, yeah, visually impaired.
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So, importante talaga yung merong captions.
00:03:40
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Or yung show notes, kaya yung iba may ganun.
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So, yun.
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First is yung content.
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Make sure na talaga pinag-isipan.
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Ayan.
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And then, don't forget to add a call to action or a question sa bawat caption.
00:03:53
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Na parang ano yung makukuha nila sa episode na yun?
00:03:56
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Kasi kahit mahaba yung caption mo, usually sa end or sa start, ilalagay yung call to action.
Building a Loyal Audience
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Just as simple na ano yung
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na gusto nila sa episode or ano yung quotes na favorite nila.
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So, something na mag-e-engage nila or mas-share nila yung content.
00:04:14
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And then, I think the next is, of course, yung engagement.
00:04:18
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Kasi yan naman yung pinaka-importance.
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As much as possible, if someone commented on your post, parang kahit hindi naman agad-agad, pero dapat makita rin nila na active ka.
00:04:29
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Kasi, di ba, kahit ako eh, pag meron akong nagustuhan na podcast host or kahit mga celebrity,
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The type of like just in comments, oh my gosh, I'm in a fan girl mode.
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So, that's my feeling.
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Even if the marketers are just a bad person, the experts, they reply or just they just hear their heart.
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I mean, I have to say that they have to say that they have to say that they have to say that.
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So, for me, it's a big deal.
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So, that's what we should think about.
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Kahit podcast host ka man or entrepreneur ka man, if someone shared your content, especially sa Instagram, madali naman lang gawin, is share their content or say as simple as, kahit thank you,
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Kasi it means a lot already.
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And doon ka makakakuha ng loyal audience, loyal fanbase, loyal followers.
00:05:20
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Oh, na parang hindi siya snub, no?
00:05:22
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Ah, okay to.
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Friendly to.
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Ganun.
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Kasi di ba minsan parang, ay, shocks.
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Nababasa niya talaga.
00:05:27
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So parang di ba, lalo ako makikinig dito.
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Parang next time, contribute ulit ako dito sa podcast host na to.
00:05:36
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Or, maybe, if he sees me, he'll do my guest on the podcast.
00:05:43
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So, that's why, because, of course, everyone, we're a consumer, we're a customer.
Stay Connected and Updated
00:05:48
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So, we have a feeling once we see our idol.
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Yes, fun girl.
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Yes, fun girl.
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We're a love.
00:06:02
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I hope that episode helped.
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Be on the loop for future episodes with loads of learning by subscribing to this podcast on Spotify, YouTube, Amazon Podcast, or wherever you listen to your podcast.
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Connect with Filipino podcasters, podcast VAs, and aspiring podcast VAs by joining our group.
00:06:22
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You may also follow us on Facebook, Instagram, and YouTube.
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Simply search Podcast VAs Philippines.
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For questions or inquiries, email us at podcastvasph at gmail.com.
00:06:35
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I hope you have a great day.
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Keep hustling, and we'll see you on the next one.