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PodVAs Tips: Is SEO Important in Podcasting
123 Plays3 years ago
There's a reason why podcasters are ranked #1 in the charts. In this session, let's learn from the Philippines' "consistently" #1 in Apple Podcast's Tech News Category for 9 consecutive months - Jeck Ramos-Jaca of Jeck Talks Tech!
Let's know his processes and learn why SEO is important in podcasting.
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Follow Jeck Talks Tech via the following platforms:
Podcast: https://linktr.ee/JeckTalksTech
Instagram: https://www.instagram.com/jerkyjeck
Facebook: https://www.facebook.com/JeckTalksTech
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For questions or inquiries: email us at podcastvasph@gmail.com
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Transcript
Introduction to Podcast V.A.S. Philippines
00:00:03
Speaker
Thank you for tuning in to Podcast V.A.S.
00:00:05
Speaker
Philippines, the biggest community for Filipino podcast virtual assistants and podcasters alike, created to connect podcasters and podcast producers, as well as help aspirants learn more about podcasting and podcast management.
Join the Exclusive Facebook Group
00:00:19
Speaker
To join our exclusive Facebook group, search Podcast V.A.S.
00:00:23
Speaker
Philippines dahil sama-sama tayo rito.
00:00:26
Speaker
And you don't need to take your podcast journey alone.
Zencaster Partnership and Discount
00:00:34
Speaker
Podcast P.A.
00:00:35
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Philippines is powered by Zencaster, the first web-based platform that records high-quality audio and now video because internet dropouts should not affect the quality of your recordings.
00:00:48
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Sign up for a 100% free hobbyist account or get a 20% off Zencaster's pro plan for three months by using the coupon code PODCASTPAS.
Expert Podcasting Excerpts
00:01:00
Speaker
You are listening to the segment called Podcast VA's Tips.
00:01:04
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In these segments, we bring you short excerpts from our live recordings, mostly from the different guests we invited on the show.
00:01:11
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These short excerpts will give you a straight answer from our podcast expert on a specific question or topic related to podcasting or podcast management.
00:01:20
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So sit back and expect to learn in 10 minutes or less.
SEO Optimization for Podcast Titles
00:01:24
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Okay, you said something which is good that we should discuss.
00:01:28
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The search of Filipino tech news is you.
00:01:34
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That's search engine optimization.
00:01:37
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Do you optimize your podcast titles?
00:01:40
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Do you do any of that?
00:01:41
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Or do you study SEO?
00:01:44
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I'm familiar with SEO because of my freelancing jobs.
00:01:49
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Do you do anything?
00:01:51
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Magic?
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SEO?
00:01:53
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Ito na nga.
00:01:55
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Exactly.
00:01:55
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Noong nag-start ako, noong nag-start ako mag-podcast, kung mapapansin mo, yung buong season one, iba't iba yung formatting ng title.
00:02:03
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Kasi gusto ko nga iba.
00:02:05
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Katulad nung ano, nung first episode, ang title lang niya, The Pilot.
00:02:09
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What's in it?
00:02:10
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Diba?
00:02:11
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Yeah.
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The Pilot.
00:02:13
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The second episode, the second occurrence.
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What's there in the second occurrence?
00:02:17
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The third episode, 3MB.
00:02:20
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I want everything tech-related.
00:02:21
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I want different things.
00:02:25
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Yes.
00:02:26
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Hindi siya nag-work.
00:02:28
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Yeah.
00:02:28
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Kasi, pag sinarch mo, alam mo yung 3MB?
00:02:31
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Hindi siya searchable.
00:02:33
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Yes.
00:02:33
Speaker
3MB, di ba?
00:02:35
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Yun yung mga usual na, ano, yun yung usual na lalabas.
00:02:38
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Pag sinarch mo yung The Pilot, probably may movie.
00:02:41
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Yes.
00:02:42
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May novel.
00:02:43
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May series.
00:02:45
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Hindi yung episode ko, di ba?
00:02:47
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So,
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I realized that it's late.
00:02:51
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So I think I was on episode 15 when I started introducing the topics in the title or incorporating the topics in the title.
00:03:02
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So say for example, I talked about Bitcoin.
00:03:05
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Of course, I will put Bitcoin or I discussed NFT or non-fungible token.
00:03:14
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I will put NFT in the title.
00:03:17
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Which is before, hindi ko siya ginagawa.
00:03:19
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I think, let's check ha.
00:03:21
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Hindi ako alay.
00:03:23
Speaker
Let's check Spotify.
00:03:24
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Mm-hmm.
00:03:26
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Oh, great.
00:03:27
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Let's see my episodes.
00:03:30
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Starting from the pilot, the second occurrence, 3MB, the fourth wall, the fifth element, the sixth sense, seventh grade, eighth, ninth gen, X, eleventh hour, one, two punch.
00:03:45
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You know, totally no one knows.
00:03:48
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No one knows in the episode.
00:03:51
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So, I realized that it doesn't work so I better start changing the
Evolving Title Strategies
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title.
00:03:58
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So, it started episode 17.
00:04:00
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I incorporated some topics in the title.
00:04:04
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Because when you search about it, like episode 17,
00:04:08
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I talked about... Yung Apple event at that time, last year.
00:04:15
Speaker
I think that was September.
00:04:17
Speaker
So, eventually, pag may nag-search ng Apple event, tala ba si episode?
00:04:22
Speaker
Yes.
00:04:23
Speaker
Yun.
00:04:24
Speaker
The following week, yung episode ko...
00:04:27
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Ano pa rin eh, meron pa rin title na about 17, pero kadugtong na dun yung mga topics.
00:04:34
Speaker
Yeah.
00:04:35
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So, SEO.
00:04:36
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Yes.
00:04:37
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SEO, yes.
00:04:38
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I don't know if nagbago na to, but ang sabi is the only place na optimized ang SEO sa podcast natin is yung ating title daw.
00:04:47
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Correct.
00:04:49
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It's very important that we think of SEO.
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that the new episode you have to put in the title, you'll think about what keywords are going to use so that it will appear.
Community Engagement on Social Media
00:05:17
Speaker
Connect with Filipino podcasters, podcast VAs, and aspiring podcast VAs by joining our group.
00:05:24
Speaker
You may also follow us on Facebook, Instagram, and YouTube.
00:05:27
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Simply search Podcast VAs Philippines.
Contact Information for Inquiries
00:05:30
Speaker
For questions or inquiries, email us at podcastvasph at gmail.com.
00:05:37
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I hope you have a great day.
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Keep hustling, and we'll see you on the next one.