Become a Creator today!Start creating today - Share your story with the world!
Start for free
00:00:00
00:00:01
PodVAs Tips: Is SEO Important in Podcasting
122 Plays3 years ago
There's a reason why podcasters are ranked #1 in the charts. In this session, let's learn from the Philippines' "consistently" #1 in Apple Podcast's Tech News Category for 9 consecutive months - Jeck Ramos-Jaca of Jeck Talks Tech!
Let's know his processes and learn why SEO is important in podcasting.
-------
Follow Jeck Talks Tech via the following platforms:
Podcast: https://linktr.ee/JeckTalksTech
Instagram: https://www.instagram.com/jerkyjeck
Facebook: https://www.facebook.com/JeckTalksTech
Join our exclusive Facebook Group: https://www.facebook.com/groups/podcastvasphilippines
Follow us on Facebook: https://www.facebook.com/podcastvasphilippines
Or Instagram: https://www.instagram.com/podcastvasph
For questions or inquiries: email us at podcastvasph@gmail.com
Recommended
Transcript
Introduction to Podcast V.A.S. Philippines
00:00:03
Speaker
Thank you for tuning in to Podcast V.A.S.
00:00:05
Speaker
Philippines, the biggest community for Filipino podcast virtual assistants and podcasters alike, created to connect podcasters and podcast producers, as well as help aspirants learn more about podcasting and podcast management.
Join the Exclusive Facebook Group
00:00:19
Speaker
To join our exclusive Facebook group, search Podcast V.A.S.
00:00:23
Speaker
Philippines dahil sama-sama tayo rito.
00:00:26
Speaker
And you don't need to take your podcast journey alone.
Zencaster Partnership and Discount
00:00:34
Speaker
Podcast P.A.
00:00:35
Speaker
Philippines is powered by Zencaster, the first web-based platform that records high-quality audio and now video because internet dropouts should not affect the quality of your recordings.
00:00:48
Speaker
Sign up for a 100% free hobbyist account or get a 20% off Zencaster's pro plan for three months by using the coupon code PODCASTPAS.
Expert Podcasting Excerpts
00:01:00
Speaker
You are listening to the segment called Podcast VA's Tips.
00:01:04
Speaker
In these segments, we bring you short excerpts from our live recordings, mostly from the different guests we invited on the show.
00:01:11
Speaker
These short excerpts will give you a straight answer from our podcast expert on a specific question or topic related to podcasting or podcast management.
00:01:20
Speaker
So sit back and expect to learn in 10 minutes or less.
SEO Optimization for Podcast Titles
00:01:24
Speaker
Okay, you said something which is good that we should discuss.
00:01:28
Speaker
The search of Filipino tech news is you.
00:01:34
Speaker
That's search engine optimization.
00:01:37
Speaker
Do you optimize your podcast titles?
00:01:40
Speaker
Do you do any of that?
00:01:41
Speaker
Or do you study SEO?
00:01:44
Speaker
I'm familiar with SEO because of my freelancing jobs.
00:01:49
Speaker
Do you do anything?
00:01:51
Speaker
Magic?
00:01:51
Speaker
SEO?
00:01:53
Speaker
Ito na nga.
00:01:55
Speaker
Exactly.
00:01:55
Speaker
Noong nag-start ako, noong nag-start ako mag-podcast, kung mapapansin mo, yung buong season one, iba't iba yung formatting ng title.
00:02:03
Speaker
Kasi gusto ko nga iba.
00:02:05
Speaker
Katulad nung ano, nung first episode, ang title lang niya, The Pilot.
00:02:09
Speaker
What's in it?
00:02:10
Speaker
Diba?
00:02:11
Speaker
Yeah.
00:02:11
Speaker
The Pilot.
00:02:13
Speaker
The second episode, the second occurrence.
00:02:16
Speaker
What's there in the second occurrence?
00:02:17
Speaker
The third episode, 3MB.
00:02:20
Speaker
I want everything tech-related.
00:02:21
Speaker
I want different things.
00:02:25
Speaker
Yes.
00:02:26
Speaker
Hindi siya nag-work.
00:02:28
Speaker
Yeah.
00:02:28
Speaker
Kasi, pag sinarch mo, alam mo yung 3MB?
00:02:31
Speaker
Hindi siya searchable.
00:02:33
Speaker
Yes.
00:02:33
Speaker
3MB, di ba?
00:02:35
Speaker
Yun yung mga usual na, ano, yun yung usual na lalabas.
00:02:38
Speaker
Pag sinarch mo yung The Pilot, probably may movie.
00:02:41
Speaker
Yes.
00:02:42
Speaker
May novel.
00:02:43
Speaker
May series.
00:02:45
Speaker
Hindi yung episode ko, di ba?
00:02:47
Speaker
So,
00:02:48
Speaker
I realized that it's late.
00:02:51
Speaker
So I think I was on episode 15 when I started introducing the topics in the title or incorporating the topics in the title.
00:03:02
Speaker
So say for example, I talked about Bitcoin.
00:03:05
Speaker
Of course, I will put Bitcoin or I discussed NFT or non-fungible token.
00:03:14
Speaker
I will put NFT in the title.
00:03:17
Speaker
Which is before, hindi ko siya ginagawa.
00:03:19
Speaker
I think, let's check ha.
00:03:21
Speaker
Hindi ako alay.
00:03:23
Speaker
Let's check Spotify.
00:03:24
Speaker
Mm-hmm.
00:03:26
Speaker
Oh, great.
00:03:27
Speaker
Let's see my episodes.
00:03:30
Speaker
Starting from the pilot, the second occurrence, 3MB, the fourth wall, the fifth element, the sixth sense, seventh grade, eighth, ninth gen, X, eleventh hour, one, two punch.
00:03:45
Speaker
You know, totally no one knows.
00:03:48
Speaker
No one knows in the episode.
00:03:51
Speaker
So, I realized that it doesn't work so I better start changing the
Evolving Title Strategies
00:03:58
Speaker
title.
00:03:58
Speaker
So, it started episode 17.
00:04:00
Speaker
I incorporated some topics in the title.
00:04:04
Speaker
Because when you search about it, like episode 17,
00:04:08
Speaker
I talked about... Yung Apple event at that time, last year.
00:04:15
Speaker
I think that was September.
00:04:17
Speaker
So, eventually, pag may nag-search ng Apple event, tala ba si episode?
00:04:22
Speaker
Yes.
00:04:23
Speaker
Yun.
00:04:24
Speaker
The following week, yung episode ko...
00:04:27
Speaker
Ano pa rin eh, meron pa rin title na about 17, pero kadugtong na dun yung mga topics.
00:04:34
Speaker
Yeah.
00:04:35
Speaker
So, SEO.
00:04:36
Speaker
Yes.
00:04:37
Speaker
SEO, yes.
00:04:38
Speaker
I don't know if nagbago na to, but ang sabi is the only place na optimized ang SEO sa podcast natin is yung ating title daw.
00:04:47
Speaker
Correct.
00:04:49
Speaker
It's very important that we think of SEO.
00:04:51
Speaker
that the new episode you have to put in the title, you'll think about what keywords are going to use so that it will appear.
Community Engagement on Social Media
00:05:17
Speaker
Connect with Filipino podcasters, podcast VAs, and aspiring podcast VAs by joining our group.
00:05:24
Speaker
You may also follow us on Facebook, Instagram, and YouTube.
00:05:27
Speaker
Simply search Podcast VAs Philippines.
Contact Information for Inquiries
00:05:30
Speaker
For questions or inquiries, email us at podcastvasph at gmail.com.
00:05:37
Speaker
I hope you have a great day.
00:05:39
Speaker
Keep hustling, and we'll see you on the next one.