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Episode 110 - Why coaching is not enough - Cindy Suzuki
122 Plays2 years ago
Happy Woo Wednesdays!
Today me and my biz partner, Cindy Suzuki talk about why we created this program: he Triple Threat - Done for you Branding, Marketing and sale program for all wedding pros
It's been a journey getting here and we are truly living in our passion and flow, helping wedding pros stop struggling.
- We get honest about the mistakes we make in the last 3 years
- We get honest about why sometimes the coaching world is getting a bad reputation.
- We talk about how we are revolutionizing the coaching industry
Tune in
Connect with Carissa Woo https://heckyesmedia.co/
Watch a 20 minute demo training - DM me the word Demo at my IG
Recommended
Transcript
Introduction to Triple Threat Program
00:00:00
Speaker
Happy Woo Wednesdays! We launched a triple threat for wedding professionals, done for you branding, marketing, and sales about two weeks ago, and soft launched six months ago. We are super stoked and booking students are so stoked as well. DM me at Carissa Woo, the word demo, D-E-M-O, to get the free 20 minute demo training right in your DMs.
00:00:24
Speaker
So today me and my business partner Cindy Suzuki talk about our program and what it took us to get our students results. It's been a journey. After years of experience, we know that sometimes coaching is just not enough. Sometimes a single service is not enough. And sometimes a course is definitely not enough. And here is why.
Podcast and Host Introduction
00:00:45
Speaker
Tune in.
00:00:49
Speaker
Welcome to Get a Heck Yes with Carissa Wu. I'm your host, Carissa, and I've been a Los Angeles wedding photographer for over a decade. I've traveled the world, built my team, and seen it all. I now coach wedding photographers hit 10K a month and build a thriving business. In this podcast, we are going to deep dive into how top wedding creatives get that heck yes from their dream clients.
Focus on Client Responses
00:01:10
Speaker
We are not holding back on the struggles of the business and how to push through the noise. Some healthy hustle, mindset shifts, up-leveling your money story,
00:01:18
Speaker
time-packed because I'm a mom of two, a little bit of woo-woo, and most importantly, self-love and confidence are just a few of the many things we will talk about. I want to give you a genuine thank you for following along my journey. I hope to inspire you every Woo Wednesday so that you say heck yes to listening to this podcast. See you guys soon. Hey everyone, welcome back to Get Heck Yes.
00:01:44
Speaker
me and your girl, I'm sorry, I'm so fuzzy and I'm here again. We just booked two clients.
00:01:53
Speaker
for our new triple threat program. So we're just on this crazy high and just, I don't know, we're kind of emotional right now. Like I'm buzzing. Yeah, seriously. And just kind of looking at their websites instantly, you know, it's, I love that the first thing we both said is like, oh my gosh, we could help, we could help her so much.
Importance of Web Presence
00:02:12
Speaker
You know, it was about them and like, we knew that we were able to. And so that's like a really nice feeling to have.
00:02:17
Speaker
It's the best feeling. Oh my gosh. And when we, when I hopped on the sales call with her, I didn't have to do any selling. I just, you know, she watched a 20 minute video. She resonated with it. And I just got to know about her and learn about her business and her struggles and really just listen. Yeah. And she just really knew it was the right program for her. And
00:02:41
Speaker
I'm just saying this to you guys because your copy, your website, your social media, your web presence should do like, I would say 80 to 90% of the selling for you.
Program Evolution and Industry Principles
00:02:52
Speaker
So when you do hop on that sales call, it's just like looking in their eyes.
00:02:57
Speaker
Right? Do we like each other? Can we work together? You know, that's kind of what you're trying to vet on actual call, right? Versus like, Oh, is this person legit? Is this person like all that stuff should already be like, yeah, like, like you said, through your Instagram, through your website, through, you know, whatever, like word of mouth. And so, yeah. And if you guys don't know, we have been doing this for five months. So we did a soft launch. And we did four people's
00:03:25
Speaker
home page for Bill, I'm actually gonna post it today because she was asking, hey, do you have websites that you did? I was like, here's like five. I was like, here you go, they're bomb.com. So it's not like, okay, we launch a program now, like, oh crap, we have to do the work. It's like, we've been doing the work. We've been doing crazy website audits. We've been sending loons back. We've been doing this for a long time.
00:03:53
Speaker
done branding for about five different students and all different types of wedding professionals. And me and you were talking about like, I was, had this question in my head for a long time. Like, should I just work with wedding photographers or wedding professionals? But we've been writing ads to this demo and this demo training. And most of the people that are hiring us are not photographers. So we're doing the right thing.
00:04:20
Speaker
Yeah. And especially in the wedding industry, a lot of the principles do apply across all the different vendors and service providers. But it's also really unique. Not everyone's doing it. So this is kind of the time to jump on it. Yep.
00:04:38
Speaker
Hell yeah. Okay, so me and Cindy, we just wanted to record this episode because we started recording the first episode last week about becoming the one, the authority, the go-to one. And Cindy just at the end of the...
00:04:55
Speaker
episode, she was like, Hey, we should just talk about why we created this program, because it's so powerful, like our origin story of this program. So it's so near and dear to our heart, like, even when I launched, I told my sister, I'm going to be doing this for the next three to five years.
Shift to Tangible Services
00:05:14
Speaker
Maybe even in a decade, because I'm like, we worked so hard to create this amazing program for wedding professionals. So okay, ask me questions and ask you questions. Let's go. Okay. All right. So
00:05:28
Speaker
Let's see. Yeah, let's just talk about why we created the program. You were a coach, specifically just coaching and telling people what to do, but now we're acting as service providers and actually doing the work for the client. So do you want to talk about that a little bit? Yeah, I say I did get pretty lucky with my first couple of students. They got extreme success. I mean, one of the students
00:05:55
Speaker
after the program, she booked like 17, she got 17 inquiries in a week, which I get like 17 in two months, you know, so it just she blew me out of the water. But, you know, I started doing master classes, we got a lot of photographers in their funnel. And sometimes people wouldn't take our advice. And, you know, just became like,
00:06:18
Speaker
a therapy session every week. And they would tell me their problems and I'd have to like get them out of it. And they weren't really trusting the process because we did create a whole process of A, B, C, D, E, O, G.
Addressing Coaching Concerns
00:06:33
Speaker
But some of them didn't get results. So me and you wrapped our brains around this and we just figured out you sum this up in your copywriting unicorn, right? But coaching is not enough. A single service is not enough. And of course is
00:06:46
Speaker
definitely not enough. So we wanted to do all three and I'll have Cindy take it away with what the three little pillows pillars are. Yeah, before we go into that, though, like I feel like recent times there are like a lot of like kind of scammy coaches out there. And so like the whole coaching industry was kind of getting a bad rap for you know, for like even right now.
00:07:11
Speaker
And so I think, you know, it is time for a lot of coaches to step up and, you know, kind of do a little bit more of the work instead of, Hey, this is what I did. This is what worked for me. So it worked for you too. Cause that's not true. You know, um, it's not true all the time. And so it's, it's nice that we're able to provide actual like deliverables, tangible things that your clients can use every single day to grow their business. So they're not like, Oh, what am I going to do today? You're like, you know, you know exactly what you're going to do today. You're going to know exactly what you're going to do tomorrow.
00:07:39
Speaker
And you're going to use these materials that we created custom for you. And you're going to kill it with these materials. And on top of that, you're not going to just hand them over. You're going to actually coach them. How do you use these materials? What should I say? What's the best way to, you know, introduce myself to somebody? I don't know.
00:07:55
Speaker
What if I'm an introvert and I'm scared to talk to somebody? I like that in addition to the materials, you're helping people kind of communicate in kind of the old school way too, really heart to heart and not just online, you know, you're talking in person as well. And so I think that's really what's unique about, you know, like your coaching style, you give them the stuff, you tell them what to do, but you also have a course too. And so I guess this is a nice time to talk about everything that they get.
00:08:21
Speaker
which is, of course, coaching calls. Those are kind of like the bonuses. But throughout the process, we are talking to you directly.
Brand Identity and Marketing Assets
00:08:28
Speaker
We're jumping on calls with you, learning about your brand, what your struggles are. And we're taking all that information back and curating this nice set of deliverables for you.
00:08:38
Speaker
And the first one is your homepage copy. So we will look at your website right now, see what's working, what's not working. We will do a deep dive with you to talk about what are your values? What are your hopes? What type of clients you want to attract? What is your brand position? What are you summed up into one sentence? We will do that for you. All the copy will talk about your services. We'll write you a company bio, a personal bio.
00:09:04
Speaker
So even just with that one single deliverable, there's like, you know, seven, eight, nine different deliverables within that deliverable. So I like to make sure that you could repurpose content. So whatever you have on that, you know, whatever we give you for website copies, you should be able to repurpose it on your emails, your social, your media kit. Whenever you go on a podcast, you can do it there. Whenever you're on Instagram Live, you'll know what to say quickly to capture attention.
00:09:33
Speaker
And the second one, I think I kind of want to throw it back at you, Carissa, on the brochure, the marketing asset that we're creating so your clients could attract different vendors and make connections.
00:09:46
Speaker
Yeah, thank you for saying all that. I guess just going back to brand, the first pillar is brand identity, brand messaging. So a little backstory is, I knew I was always like colorful and I love, you know, fun couples, obviously, like, I just, I'm a lover of love, aren't we all? But I didn't have, you know, coach, I didn't have a brand messaging specialist. So I just felt,
00:10:14
Speaker
Like I loved everything. Like I love Temecula weddings. I love beach weddings. I love, I love born weddings. Like I love hipster weddings. And because of it, I didn't have the right copy on my website. So I would take anything. And because of it, it weakened my brand. So I knew not hitting on Catholic weddings or like banquet style Chinese weddings.
00:10:44
Speaker
They're great, but it's just not my thing. But I just took it because I felt like I had to. But just going back to my past 14 years ago, thinking about what I wished I had, I wished I had a clear brand message of who I truly am to attract and repel.
00:11:05
Speaker
attract the people that I want and repel the people that I don't want. And when you do have the strong brand identity, brand message, you can charge a lot more because you're specialized. Like they always say about, you know, a doctor, like going to a specialized surgeon for something that happened to your ear, you know, you go to like an ENT and
00:11:28
Speaker
It's much more expensive. They went to school for longer periods of time. It's kind of like that. When you specialize in one type of wedding and your message is so clear of who you talk to, they're going to get on the sales call with you and be like, you are the one.
00:11:46
Speaker
What are your prices? And they're kind of like a choke up like, oh, ouch, ouch. But we want you because this is what we want. Your brand is what we want. You spoke to us on your website. You spoke to us on your social. We know you're, you know, you're in the, in the man, you're the one, you're the authority.
00:12:04
Speaker
So you could pay what you want to pay and raise your prices. So yeah, that's my little backstory of brand identity. I could say so much more about our past clients, but I'm trying to keep this podcast to like 30 minutes. So I'm not going to go into it.
00:12:21
Speaker
Yeah, that was pillar number one. Like Cindy said, there's like eight deliverables in this one pillar. I guess to start it out with pillar number two of you know, the second part of the triple threat is we make you a beautiful brochure.
00:12:40
Speaker
Pardon this short commercial, it is launch time! The Heck Yes Media team soft launched 4 months ago and our clients are blown away getting results after results. The new program is called the Triple Threat Marketing and Sales System for all wedding professionals. So wedding pros, I'm talking to you. Do you guys need a new brand identity?
00:13:02
Speaker
Is your website homepage not catching the attention of your ideal client and just not working for you? Do you guys want to get on the preferred venue vendor list, the holy grail of lists, which is a lifetime of ready to buy clients? And once you get the lead, are you just tired of getting ghosted? Let us help you with your sales.
00:13:22
Speaker
So watch this 23-minute demo on how to get high-paying wedding clients without posing on social media three times a day, Facebook ads, or being in the industry for five-plus years. It's all linked up. I made the best program in the industry, and it's truly going to help you become the one. Enjoy. So it's called marketing.
00:13:47
Speaker
It's gonna be, you know, gorgeous. It's marketing materials and we're gonna teach you the way to send it to venues to get on the venue vendor list and to planners.
00:13:58
Speaker
So I didn't get on my first venue vendor list for like seven, eight years into my business because I didn't think I was worthy. And once I got on my first one, I got on like eight that same year and I just was hustling. And I still get on venue vendor list for my chorizo photography team because I just get better and better at it. And it's kind of like a game to me. So I know a lot of secret tips and tricks that I'm going to be
00:14:27
Speaker
sharing with you if you
00:14:29
Speaker
you know, sign up. Yeah. And again, like I want to reiterate, you know, how critical that is to have this very specific marketing asset. Like anybody could make a brochure, you know, that's not super special, but I think what's special is how you make the brochure, what you include in there, how you present it, how you find the vendors to send it to, to make sure that it is going to be like a heck yes. And you're going to get a shoe in and you're going to get on your vendor list.
00:14:57
Speaker
like, like Christina, you know, who we just worked with got on what to vendor lists within less than a month of the program. And so, you know, she's already killing it. And she says she's already made a couple high ticket sales too. So I got a Justin Winery, which is like,
00:15:14
Speaker
Yeah, like I love Justin wine. It's like my go to wine. It's Yeah, it's it's crazy, you know, so it's not just a brochure. It's, it's an asset that is very specifically created with a very specific intention. And there's a very specific way to use it. And you're going to teach people how to use it in addition to creating the material for them. Yes, I just hate to like
00:15:40
Speaker
confuse you guys because we do so much for you. But even part of this marketing, I pretty much curate your 21 Squares of Magic on your Instagram. That's right.
00:15:53
Speaker
Pretty much if you don't have a good Instagram, I'm so sorry guys, but people are not going to reach out to you. Like it has to be stop the scroll. It has to be like, they judge you in not even three seconds, but like a millisecond. It has to be amazing. And this is my favorite part. I love cherry reading your Instagram and you guys don't know it, but
00:16:14
Speaker
you actually have the pictures already. It's just because people are so close to their business, it's really hard to, you know, like kind of zoom out and look at your feet and like a bird's eye view and just make it stop the scroll. Yeah, for sure. Especially in the wedding industry there, you
The Sales Process
00:16:33
Speaker
know, you're going to get great pictures. So yeah, being able to curate those in a way that tells a story is basically your specialty, Chris.
00:16:40
Speaker
Yeah, I love it. I dive for it. Like, it's pretty much my favorite thing to do. Yeah, you see things that other people don't. And I always find that really interesting. I always learn something after seeing your curated selections. Oh, thank you. Yeah. And it's gonna be, you know, you ultimately have final say of your Instagram. We'll give you pretty much like a visual storyboard of what we think it should look like. And you know, the before and the afters are
00:17:10
Speaker
A drastic difference in a good way. So yeah, that's all part of pillar to take it away with pillar.
00:17:19
Speaker
Okay. Pillar three. Okay. So once you, you know, you have your homepage and then you're marketing and reaching out to vendors and venues, you're going to get a lot of inquiries. And that's, you know, pretty much what Carissa and I are promising. You will get inquiries. And so once you get all those inquiries, what are you going to do? Do you know what you're going to say? Do you know that you're going to close them for sure?
00:17:41
Speaker
And pillar three is all about closing the sale in a really heartfelt, authentic, very kind of emotional satisfying way. Yeah, a little bit deeper. Yeah, I mean, a little bit of backstory, but you know, when I first started, I would actually take a suitcase with all my albums to like Starbucks and some of them was a no show. Sometimes they're late.
00:18:10
Speaker
They did come, you know, the groom is rolling their eyes. I literally feel this pain because it was so, it was so cringe. We just want to know the price, you know, they usually some of them, they don't even want to be there. I'm like, I don't know what I'm saying. I don't know how to sell myself. I don't know how to connect. And I would leave the meeting crying.
00:18:36
Speaker
I remember crying on the freeway. I jumped to Pasadena all the way from Torrance and just crying. Like I obviously didn't get the sale and I didn't have a process. I didn't have a sales process. Um, so I just, it's really near and dear to my heart. This is something I've been talking about for like forever is that I haven't shut up about it. So I just been getting deeper and deeper into the sales call, um, to the point where the couple and me are just like crying at the end. And you know, our students say the same thing. Just, they never felt so connected.
00:19:05
Speaker
with their clients. And when you are connected with your clients, it means better pictures. So it's a win-win situation for everyone. It means better connections, not just with the couple, but also with the wedding party, their VIPs or MVPs of the wedding, their parents, both parties, you know, the also, I don't know, just connection. And when you feel connected at a wedding, it's literally like a really good day. Like you leave,
00:19:33
Speaker
hugging everyone, high-fiving everyone. You're like on a high, you're like, I made this person's day. So it's a great feeling. And this is just full circle because sometimes they're gonna book like a year out. Yeah. And so let's talk about what, you know, if they book the triple threat, what are they going to get from, you know, this pillar three? So I will,
00:19:55
Speaker
design you a whole, our team's going to design you a wholesale presentation. It's really easy to follow. It's going to have one of your favorite weddings on there, but it'll kind of walk you through different questions. And so when you hop on the actual sales call with your potential clients, you're not going to get nervous. It's more fun because I know people have anxiety like all day like, Oh, shoot, I have a sales call for like,
00:20:19
Speaker
I hope I do well." And then that anxiety kind of translates to the call and then they don't book. They're scared they're not going to book, so they don't book. The point of it is just to connect and to teach them about how to get the best wedding images. So you'll have this outline. We send you a customized video back, so you could always reference back to it over and over again.
00:20:43
Speaker
even before your sales call if you get a little bit rusty. And yeah, it's all laid out for you. We have a lot of sales psychology in this presentation. So it's leading your couple to a heck yes.
Program Significance and Transformation
00:20:56
Speaker
Yeah. And you're also providing a like a script, right? That's, you know, they can kind of customize it to their own, but if they follow the basics of the script, then, you know, chances are 90% of the time you should be booking. Exactly. Within like 24 to 48 hours too.
00:21:14
Speaker
Yeah, and you haven't you should have like with your new brand and your new Instagram and your marketing materials and you're on the vendor list. You should have that confidence when you get on that sales call like if they don't book me that that sucks for them.
00:21:30
Speaker
Yeah. And yeah, if it wasn't a good fit after all of that, you know, then it's, you did everything you could and you'll feel good about it instead of feeling, you know, really bummed out. And because you have your inquiry machine going on in the background, you're not going to have to worry that this is the last sales call of the month. You know, you're going to get more next month. You're going to get more this month. So, you know, I love that. So there you go. We are so excited. We worked so hard on this program. You guys have no idea what you've been through.
00:21:59
Speaker
We've racked our brains around this for three years, trial and error, talked to hundreds and hundreds of wedding professionals. And we kind of figured out our secret sauce and we're very proud of it. So I'm going to make a little plug.
00:22:15
Speaker
shameless plug, but just go on my Instagram at Carissa Woo, W-O-O and DM me the word demo, D-E-M-O, you will get a 20 minute demo training, see what the program is all about. And yeah, then you could fill out a two minute application and we'll see if you're a good fit. If you are, then we'll send you a scheduling link to get you on the calendar and we'll get to know each other a little bit more.
00:22:45
Speaker
Yeah, pretty simple. Yay! And I guess last words from Cindy. Just tell me like, I mean, you've done so much. You've done like the new website. Check it out, guides. Heckyesmedia.co. You wrote all the emails for this. You wrote the program guide. You literally interviewed all the past students. You took notes. You regurgitated it into a copy for all the reviews.
00:23:15
Speaker
Like how, like, what are you feeling
Call to Action and Closing
00:23:19
Speaker
right now? Like, like this whole thing, this whole journey that we've been on, like, what is so special about this program? And like, why do you think people should sign up?
00:23:32
Speaker
I think, like I was saying in the beginning, you know, coaching, like we were both saying in the beginning, coaching is not enough anymore. Especially like wedding pros and just, you know, solopreneurs, all of us, like we don't have time, you know, we're very, very busy.
00:23:48
Speaker
we got to do the job you got it there's just so much that goes into the job that it's really hard so i remember um you know the past students in your program would struggle with kind of creating these materials on their own and a lot of them would just get stuck there and it's that's not a good place to be and considering that you and i could do things so quickly we're just like okay well why don't we just take that off their plate for them still do coaching you know and then you made that um
00:24:14
Speaker
podcast style audio course to that has like tons of good information too. So it's just really nice. It's a nice feeling that we know like for certain that we can help people. I think that's the best part and just getting to know, you know, all these different wedding professionals and how unique they are like I think people struggle with finding what's unique about them but you know, like,
00:24:34
Speaker
When you ask somebody else to look at you and get to know you, we are able to find that spark that you have that's different about you that makes you very special and makes you very desirable. So I love that we can do that for people. And this is kind of what we've been wanting to do from the start. So it's nice to finally come full circle and give a little bit more, give a lot more actually, give a lot more value to everybody who pretty much trusts us to do this for them.
00:25:02
Speaker
Oh, that's beautiful. I'll leave it like that. Thank you guys for listening and we will see you next Wednesday. See you later. Thanks for joining me this week on Get a Heck Yes with Carissa Wu. Make sure to follow, subscribe, leave a review or tell a friend about the show. Take a screenshot and post to IG. Tag me. Also, don't forget to download my free guide on how to become a lead generating machine. See you next time Wedding Pros.