Become a Creator today!Start creating today - Share your story with the world!
Start for free
00:00:00
00:00:01
ChatGPT's New 01-Preview Model, What It Means for Marketers, & 6 Use Cases
295 Plays1 month ago
In this episode of the AI-Driven Marketer, Dan Sanchez dives into the groundbreaking advancements of ChatGPT's new model, O1 Preview, and its transformative impact on AI-driven marketing. Dan, also known as Danchez, unpacks the enhancements that make this model a game changer, such as its enhanced thinking and reasoning capabilities, and shares various practical use cases he's tested over the weekend. From generating marketing plans and creative names to writing engaging LinkedIn posts and even coding, Dan illustrates how O1 Preview can elevate your marketing strategies. Tune in to discover how to leverage this powerful tool and stay ahead in the ever-evolving landscape of AI in marketing.
Timestamps:
00:00 Eager for new iPhone and AI model.
03:02 Limited to 30 prompts per week, costly.
09:43 Steps for gathering and organizing creative ideas.
13:09 AI transforms long blog post into LinkedIn posts.
14:30 Check out course to enhance AI interaction skills.
17:24 JavaScript adds subtle motion for web design.
20:57 Kid's marketing book as fun client gift.
25:48 Easily create and test multiple landing pages.
27:39 Master AI skills to stay relevant in marketing.
Recommended
Transcript
Introduction to the New ChatGPT Model
00:00:04
Speaker
Welcome back to the AI Driven Marketer. I'm Dan Sanchez. My friends call me Dan Sanchez and it has been an exciting weekend because ChatGPT just announced their new model. Yes, it's that thing that I've been waiting for. There's two things that I've been waiting for in 2024 in order to know that 2025 is going to be a f freaking awesome year for AI and it just dropped. the thing that The thing that I needed, one was Apple releasing its updates to create breadth and more people using AI and that's moving forward, that's happening. I just ordered my iPhone and I can't wait to get it and test the updates they release over the fall.
AI Advancements and Accessibility
00:00:41
Speaker
um But the next thing was a new, I was hoping that it would just be chatgpt5 but they give it a different name, 01 preview, a model that would add depth.
00:00:50
Speaker
well Apple AI would add breadth, I need a chat GPT to drop a new model to add the depth needed to make it more, I don't know, ah accessible for people to get great results out of AI. Because right now to get great results out of AI, you had to know a lot about how to really steer it in the right direction, how to prompt it just perfectly to get great results. But now you don't need to because this new model, O1 preview and O1 mini, which is a smaller version of the preview and the faster version,
00:01:18
Speaker
ah can do it for you. ah And while new models are still on the horizon, it's rumored that the next one's gonna be coming out
Limitations of the O1 Preview Model
00:01:24
Speaker
this winter. It's codenamed Orion, very exciting. I don't even know what's coming in that one. And honestly, I don't freaking care because what they released just this last Thursday, and I'm recording this on a Monday after testing it all weekend, I am excited to share some use cases for you and some learnings that I've had playing with this model all weekend ah called Old One Preview. And the reason why it's exciting is because it can freaking think.
00:01:46
Speaker
yes it can think now you're like oh dan hasn't ai been thinking the whole time isn't that what makes it artificial intelligence yes but what this does is actually slows down to consider what's being asked of it and actually walks through a reasoning path So before it answers, you can see it flashing on the screen like, oh, let me thinking through this, thinking through that, thinking through that before it actually responds to you. And the cool thing is, in the UI, you can go back and see its whole thought process before it actually addresses your prompt. Now, so there are some limitations to O1 preview.
00:02:18
Speaker
um Before we get started into those use cases in that oh one preview is only for paid tiered ah Chat GPT you got to be paying for the plus at $20 a month I know if you haven't done it do it now because they will one preview is freaking amazing And I want to show you all the ways that it is um It's amazing It has some limitations still, even if you're paying for it. It can't do some of the things that ah the 4.0 model can do. You can't upload documents to it. You can't search the web with it. You can't hook it into custom GPTs.
Sanchez's Preference and Usage of O1 Preview
00:02:47
Speaker
It can't create images or analyze images. um It's just plain text like it was when when chat GPT 3.5 first launched. um So you pretty much, whatever it knows, it knows from its long-term memory or whatever you give to it in the prompt.
00:03:02
Speaker
Those are the current limitations. It's also slower, which is a feature for it to slow down and think. So, oh, and one last limitation. Oh, one preview can only give you, you can only prompt it 30 times within a seven day period. So it gives you some, it slows you down on being able to prompt it all the time, every time, because I'm sure it costs a lot more for it to walk through this model as far as a computer process. a server processing thing. um So they're eliminating it a little bit. And I think accessing it through the API is also more expensive than usual because this model takes takes a bit more compute. um The O1 Mini, I believe you get even more than 30, probably like 60, 70, maybe even up to 90. I can't remember the number, but it's something much higher.
Case Studies of ChatGPT Applications
00:03:42
Speaker
ah But honestly, I will probably be tapping out my 01 preview 30 every week because it's the only one I'm going to be using moving forward, provided it's not already a custom GPT I need or I needed to analyze a document of some kind. If I'm just going straight to chat GPT, it's probably going to be 01 preview because it is freaking amazing and it's not that slow. like it's it mean It thinks for five to 20 seconds, 30 seconds, but the thinking is always worth it because it always does give me better results.
00:04:06
Speaker
I'm so excited about what this means for marketers. But let me give you six different case studies, and I've tested lots of things, and I was going to include a lot more ah case studies for you, but this recording started getting a little bit long. I've actually already recorded it once and recorded the wrong screen.
00:04:21
Speaker
So was sad, but this is my second time. So considering I've already spent 40 minutes recording this once and this is my second time, please give me give me some star ratings. you me Give me a thumbs up on YouTube if you're watching this because I've now had to do it twice. So I'm back here for you guys and I want to get this out. So let's jump into some case studies and then talk about why they're important as we go along.
00:04:41
Speaker
First case study, this is the first thing I prompted it as soon as it came out. I gave it a stupid short prompt with no context, it's a ridiculous prompt, because it would be a ridiculous prompt for a human. I said, can you make me a write me a marketing plan? like If you asked a consultant that specialized in marketing plans to write you a marketing plan with no other context that knows nothing about you and your business, this consultant would be like, ah no.
00:05:06
Speaker
But AI would, it would do it before, and it would just go through and rush and make you a marketing plan and it would suck because it didn't have any context. And I knew we were onto something special because it it thought for five seconds, it talked about crafting the plan and then realized it needed more clarification. So it said, certainly I'd be happy to help you create a marketing plan. Could you please provide me with some details ah about the product or service, ah target audience, and your primary goals? This information will help me tailor the plan to your specific needs, as it should be asking, right?
00:05:35
Speaker
And I didn't even give it all. I went and ahead and give it some details, but not all the details. I said, can you do some research on Sweetfish Media? I didn't even say write the marketing plan. I just kind of let it hang out there. ah Luckily, no I know it knows about Sweetfish Media and its long-term memory, its training data. It remembers some of the things about Sweetfish.
00:05:51
Speaker
It's memory does go back up to October of 2023. And it knows anything that would come up in there on his training data. And then it thought for seven seconds. So let me show you. can It gives you this dropdown menu where you can click on it to see its thinking. It says, I spent some time understanding Sweetfish, tracing Sweetfish media um and what it's done up to 2023 of October.
00:06:14
Speaker
taken a closer look to understand it and it's thinking through what its target audience is based on what it knows about Sweetfish and then navigating the nulllet knowledge cut off ah to the best of its ability. And then it wrote a marketing plan. Its marketing plan is actually pretty good considering I gave it almost no context for what was going on. A SWOT analysis, like if I would have fed it more information, I expect the the ah marketing plan would have been but much better. Even a s SWOT analysis would have been what made this marketing plan much better. But still, the executive summary, the company overview, the market analysis is not bad. Not bad. Way better than what it would have done before. um I think the most exciting thing is it's just taking time to think about it ah and putting together a decent marketing plan.
00:06:59
Speaker
um If you don't know how to write a marketing plan, just giving it a bunch of information and context about the company, and then asking it to do a marketing plan, I would say with O1 Preview, it's probably going to be better than not having one at all. It's going to be way actually not probably it's going to be way better than not having a plan at all, so everybody's on the same page as far as to what's going on.
00:07:16
Speaker
um It did a good job of even ah ascertaining what the primary audience is and the secondary audience is. it For some reason, it somehow knows that marketing directors, content strategists, and B2B companies are seeking are the primary audience. I'd say VPs in marketing, but it said secondary audiences, C-suite executives interested in thought leadership and brand direction through podcasting. and It's right, because I've been the marketing director for this brand, and that's pretty spot on.
00:07:39
Speaker
um It did a good job. As a marketing director who's actually written a marketing plan for Sweetfish, this is a pretty dang good first draft considering I gave it no context. That's when I knew I was like, ah, 01 preview. It's got some chops. So let's see what else I've tested and what some practical takeaways would be.
00:07:55
Speaker
This next one, if you've been following my podcast for long, you know I created a custom GPT called Nameframe. If you go to aidrivenmarketer.com and search around, you'll you'll find a link to Nameframe, and you can use it to come up with creative names. It takes the process um from a book called Hello, My Name is Awesome by Alexandra Watkins that utilizes a simple naming process. I won't go into it. If you're looking at the video here, um you can see the step-by-step process, but I won't bore you with the whole whole process. But it's a fantastic process for coming up with the name. I highly recommend it. But it's different than just asking it for a name. But if it follows this process, it comes with much more creative names.
00:08:34
Speaker
So I did an experiment and came up i need I was actually working with a friend on a name for a ah podcast for Christian men living victoriously over sin, shame, and living a life of God-driven purpose. um That's another topic for this podcast. ah And I then outlined the naming process. Again, I used to have to break it down step by step for it to go one step at a time because Chat GPT was not capable of taking ah full step-by-step process one two three four five and was single prompt and then executing them all no couldn't do that so you had to let it do one step at a time in a chain prompt or a custom GPT to do it and Then I also gave an example of what the output should look like to make sure it stayed on path It's always good to give AI an example even with this smarter. Oh one preview examples are miraculous
00:09:22
Speaker
Us humans need them, have help our AI friends do better work by giving them examples too. um And then it went and thought for 40 seconds. So this is a longer one, 40 seconds, but its results were much better, much, much better. Because before, it couldn't reason through each step one at a time. As simple as it is to us, it had a struggle that would just like jump into it and kind of skip some of the steps in its eagerness.
00:09:47
Speaker
Here's its thought process. if Again, I'm going to click the dropdown for it to open up and it said, gathering creative ideas. And there's actually a couple, like a paragraph or a few sentences for each one of these, but I'm just going to read the headlines and it's thought process to give you an idea. ah Gathering creative ideas, weighing the vibe, identifying rhymes, exploring rhyming connections, connecting the dots.
00:10:05
Speaker
ah piecing together, transforming titles, transforming titles, evaluating podcast names, evaluating potential titles, shifting through meaning, mapping rhyming words, rhyming words with movies. You can see it's thinking through all the elements that I've asked it to think through, um and then it actually executed it.
00:10:22
Speaker
almost perfectly. It would have done perfectly if it had a larger um ability to put out more than 3,000 characters and an output. um That's still a limitation it has. But for it's for, because this is a really, as simple as this process is, it still takes a lot of characters to think through all the
AI's Role in Content Creation and Marketing
00:10:41
Speaker
all the things. And I'll kind of walk you through the naming process because I think it'll help illustrate at this point.
00:10:45
Speaker
It starts by developing a list of words ah that relate to the the content of the show since I gave it a topic. Of course, it came up with words like men, faith, God, life, hope, truth, grace, strong, pure, light, rise. It then comes up with, and I did this really well, step two, find five words that rhyme with each of those words. So we have like a dozen words and then it needs to come up with five rhymes for each of those dozens. So we're getting a pretty long list why it runs out of characters.
00:11:11
Speaker
Men, you know, is the first word, so it came up with den, ten, when, pen, then, right? And it did that for all the words. And then the next step in this naming process is to find movie titles, idioms, ah ah or idioms with the rhyming words and swap out the words. So Den of Thieves is the movie title, become Men of Thieves, right? And then you're just looking for interesting names. It's it's a creative brainstorming process to get a lot of ideas out for you to find a few that work good.
00:11:38
Speaker
And we have hot rod, hot god. You're like, okay, that ain't right working out. um So it went through and walked through that process. It started running out of character limits because it probably could have found a lot more. um And then did some analysis on looking for meaning within the names, like a double entendre that fits the topic, a deeper meaning, or fun angles, right? That's generally what I'm looking for when I'm walking through this process. And then gave me an analysis of final name i ideas. And they're they're pretty dang good, way better than if you would have just asked it for names.
00:12:06
Speaker
We have light club, the good life, lost in grace, fountain of truth, rise guys, the strong man, the pure, grace off, do the light thing, and truth fairy. Now obviously some of these are ridiculous, like truth fairy, like no men's ministry is going to want that. um But lost in grace, it's kind of interesting. Light club, interesting. Grace off, interesting.
00:12:26
Speaker
ah contenders worth putting down on ah on a list to consider with other names, and it did a fantastic job. This prompt this process was impossible if you didn't break it up before, but now it can. The reason why this is important for us marketers is that you used to have to break down your thinking and your process in order for AI to do a relatively good job.
00:12:49
Speaker
But I've noticed after working in consulting and working with lots of marketers and businesses that it is very difficult and uncommon for people to be able to break down a process into step-by-step directions. And I'm not saying this to say like, oh my gosh, I'm so smart. I don't know. I just, I do it kind of naturally. um And this has been one of the things why what's made me a good consultant is breaking down into step-by-step processes to make it easy for others to follow along with.
00:13:13
Speaker
um But that was what you had to do in order to make AI work well for you. Now you don't have to. You can kind of throw out a generic like, hey, do this, and it's going to be able to think and use the logic to think for you and walk through the process, either walk through your process or build the process itself in order to come to a much better output.
00:13:34
Speaker
So in this next one, I want to show you what that um how that, like a practical application of something you've probably been doing AI already and how it's going to do it much better for you. And that is taking a long form blog post, and I needed i didn't hone in the the prompt much at all to turn a long form 5,000 word blog post that I wrote on thought leadership and turn it into five great LinkedIn posts. Here's the prompt. Read the blog post that I wrote below and turn it into five well written LinkedIn posts that follow a hook, body, and question form. format, here's the blog post. It's very short and still it's it's still still somewhat of a meaty prompt because I gave it some instructions of a hook body question format. um And then just the post, but it's not like a really lengthy post. It's certainly not a chain prompt. I would have had a chain prompt to get the results I got. Let me show you. If I scroll through this freaking long post.
00:14:22
Speaker
It gave me thought for 15 seconds and did the job that I used to had to do for it in a chain prompt. And if you've taken my AI course at aidrivenmarketer.com slash course, it's free and it's customized with AI for you. A quick and shameless plug. Check out that course. youll You'll really like it and learn a lot about how to interact with AI for this. but You'll also appreciate why this new model is so smart after you take that course, is because here in its thought process that it took 15 seconds to think through, it walks through what I would have had to have done in a chain prompt before. It's it's crafting the LinkedIn posts, crafting engaging content, choosing topics, navigating digital clutter, coping with information overload, charting the course, focusing on knowledge, building credibility, forming connections, synthesizing insights, smarter thinking.
00:15:07
Speaker
It's kind of a hodgepodge of thought process, but honestly, our thought process usually is too. It's not always, our thinking isn't always in order, but it's that thinking that allows you to create better outputs for your own thoughts and ideas and your your writing, right? And I can tell you, I'm not gonna read the LinkedIn posts, but it did give me five. They are wonderful, because I can tell that it actually rustled with the main ideas of the post, and then translated them in a way that would work for LinkedIn. And even though,
00:15:36
Speaker
I didn't give it. I usually tell it to not use so many emojis for some reason. i think It used to think that LinkedIn like needed a lot of emojis. ah It put the right emojis in the right place, ah created great hooks, and had great questions ah in it. and I could probably refine it more to get better answers, but its first pass created fantastic LinkedIn content. As someone who's read a lot of LinkedIn posts, I'm like, ugh, some of the stuff I've seen it right before. I'm like, that's That's not a LinkedIn post. That's a freaking newsletter. In fact, i I think LinkedIn posts were so good as newsletters that all my newsletters, if you've gotten one for me, is usually me prompting it right at LinkedIn posts because they were so long, but still they were great newsletter content. Now I'm looking at it and I'm like, wow, these are great LinkedIn posts. It's better to contextualize it. It's so much better. And again, the main thing that it did that it struggled with before on a single prompt was to find the main ideas of the post and then encapsulate them in a way that was appropriate for LinkedIn.
00:16:31
Speaker
and it it like hit it out of the park. Again, I might reframe, re-prompt it a little bit with a little bit more of my writing style and personality in it. um And of probably a little bit more detail about what ah type of question to ask. um But for just the simple one sentence prompt,
00:16:48
Speaker
it slayed, it did so good. like This is something that every marketer can be doing ah with all their past content like today. So another reason why 01 preview is probably gonna just become my normal, it's as long as i don't I still have instances left, because it only gives you 30 throughout the week. I'm probably just gonna go straight to 01 preview every time, and then go straight to 01 mini every time afterwards, because its output is just so much better.
00:17:13
Speaker
Let's go to another example. This one's really exciting. ah Everyone's talking about how O1 preview is so good at code. Now, I used to use other AI models to write small pieces of code because it could only handle small pieces of code. So I was using it as a web designer to do little snippets of JavaScript. Maybe like 10, 15 lines of JavaScript could do little things. You know, like one of my favorite things, instead of making an image do something dramatic or having to call attention to an image or a call out of some kind of is just to have like the image just kind of like wiggle a little bit. Just a little bit of subtle motion went a long way in web design if you needed to call attention to something you didn't want to make it like a bright color or something.
00:17:52
Speaker
or make it just bigger, is just to make it bounce a little bit or wiggle. But you need a JavaScript to make things move, so I would often use it for that. um And it was incapable of really coming up with larger code. um Now I just tested it, and i like I've worked with WordPress for 14 years. And um' I haven't tested it to make sure it works, because again, I've only had this over the weekend, and I have a lot to test with this still. But I say, can you create a WordPress plugin that scrapes a podcast RSS feed and publishes episode contents as posts?
00:18:19
Speaker
This isn't that complex of a plugin, but is way is way beyond something I would have been able to make before, and way beyond what AI would have been able to make before. It spent 21 seconds thinking about it and breaking down what it would need for this plugin, and i'm based on the instructions, yes, it's given me instructions on what to do with the code that it's given me.
00:18:37
Speaker
um It's like step one, create a plugin folder and file and giving me where I know is where I would need to go. i wouldn't I wouldn't normally need these instructions, but in case you didn't know a lot about WordPress, this is really helpful. Step two, add in plugin header information with the code below. Include WordPress plugin functions. Fetch and parse RSS feed. There's the code for that. Create posts from RSS feed titles. It gave you some more code for that. Schedule the feed fetching, and then it gave some more code for that.
00:19:05
Speaker
and then customize plugin settings, optional, and it went through and actually elaborated on some other things you can do, some securities concerns, and additional notes in order to help you build the plugin. This is the first time that I'm like, oh my gosh, we can actually use AI now to build simple plugins. And I've seen a lot of tests of this on X, where people are testing it building full out little mini video games, like checkers, and it's fully functional on the first try, no iterations, and even getting close to being able to create chess.
00:19:31
Speaker
So this is exciting as marketers. You don't have to know how to develop or use code, but now you can build little mini tools in order to solve problems. You can now build your own little WordPress plugin. You can now build little calculators or other there little widgets on your blog posts in order to make your content better. Think about the implications. You used to have worked with a developer for this. Now Chet GPT can do it for you in 30 seconds.
00:19:50
Speaker
That is so freaking exciting. I can't wait to start actually improving blog posts, not just with content, but with a little functional tools in order to make better content for the audience and to serve the audience better. Imagine if you could break out little pieces of your, if you're selling SaaS, like little SaaS applications that kind of match what your SaaS does, but on a much smaller and easier scale. You don't have to just use Google Sheets to try to come up with calculators anymore. You can actually embed it into posts and give people a little preview of your thinking and thought process.
00:20:17
Speaker
with this. So I think this is going to be a boon for content marketers. You can now like essentially code. It's so cool. I can't wait to actually test some of this out and put it to work and test out this plugin, of course. um So moving on. ah Fifth one is if you know of me if you've known me for long, you've known I've written some kids books. I've written a book called I Want to Be a Marketer When I Grow Up, and I've written a book called How to Grow an Audience, both kids books. ah And I've worked with Timmy Bauer, who is like an Like a freaking beast when it comes to kids book He's he knows how to write books that are kids actually like to read and to make him laugh out loud um And I asked it this was the prompt I gave it to write a kids book write a story for kit Write a story for a kids book targeting third graders that teach kids about marketing the title of the story is I want to be a marketer when I grow up make it informative but include a lot of humor that third graders would appreciate as I wanted it to essentially rewrite the book that I've already written so I can already kind of compare and contrast to like a After I worked with a professional kids book publisher to come up with I want to be a marketer when I grow up How close can it get?
00:21:19
Speaker
And I can say, I'll read you the first chapter. It did remarkably well. Like if you want to come up with a kid's book fast and send it to your clients as little gifts, because it only costs like five, six bucks to print this on Amazon on demand. It's a great, cheap gift. ah You can customize it with your own thinking and how your business works, even if you're in B2B and want to give it to your audience so that they can explain what they do to their kids. That's why I came up with mine.
00:21:44
Speaker
um This is a great way to do it. it's It's funny, it writes, the dialogue is smooth. Let me just read it to you. Chapter one, the breakfast bonanza. One sunny morning, Max woke up with an idea so big it nearly popped out of his head like a jack in the box. As he munched on the cereal, he announced, I know what I want to be when I grew up. An astronaut guessed his little sister, Lily. Nope, Max said, shaking his head. A dragon tamer, she tried again. Even better, I want to be a marketer, Max de declared proudly. Lily blinked.
00:22:08
Speaker
What's a marketer? Max thought for a moment. It's someone who wants to make things sound so amazing, everybody wants them. Like when mom says broccoli makes us strong like superheroes? Lily asked, eyeing her green veggies suspiciously. Exactly, Max grinned, but tastier. Dad chuckled. Well, marketers do help tell the world about cool things. Max jumped up. I'm going to start marketing right now.
00:22:29
Speaker
And then it goes through ah the Max on his journey in helping all these different situations with i even helping a pet store sell more guinea pigs and Max's guinea pigs, $10. How boring, Max exclaimed. He went inside and asked the store owner, Mr. Whiskers, who ironically had a magnificent mustache, if he could help, right? It's that little humor of like Mr. Whiskers, magnificent mustache. I'm like, that's just kind of fun. It makes you smile.
00:22:55
Speaker
I could obviously go back and ask it like, hey, make it funnier, and it would probably add some more humor into it. But its first pass at this is fantastic. This is this is a great way right way to write a kid's book. It's just better at telling stories. It's better at thinking through everything that needs to come together, because stories are complicated. The stories it was coming up with before were kind of trite and short and simple. and ah just we just weren't that good of stories, right? If you've asked to write a story for you, even a bedtime story for your kid, you're like, eh, the plot's pretty lame. This book is really good, ah and is such such a huge step forward that I'm like, okay, 01 preview, you're writing all my future stories, if I'm going to be writing stories. Obviously, still not at Timmy Bauer level, but ah it's it's getting there.
00:23:39
Speaker
And this last one is really powerful for me because I asked it to do something that I've i've wrestled with for days and weeks and still takes me a lot, so much brain power and thinking power in order to do this. Here's the prompt. Writer Andy Raskin sells strategic narrative for a podcast agency, Sweetfish Media, because this is what I've done before. ah Make sure that it speaks to the needs of the B2B marketers and incorporates a strong narrative that differentiates the company from its competitors and substitutes.
00:24:06
Speaker
And the strategic narrative that came up with Andy Raskin style is really good, really good. Like it's so much easier to react to things than it is to come up from scratch. And I've spent hours, days, weeks wrestling through this for Sweetfish Media specifically. It was so hard. And what it came up with out of the gate is so good. Now, ah some of the directions that went in, wouldn't be the directions I would go in. But if I just went back through and tried again with a more ah a prompt with more details about Sweetfish Media, ah the current target market, the current state of where podcasting is at, the current ah competitors and how they're chipping away at Sweetfish's margins or something like that, or or the general the current company is taking, it would do so much better. But even on its first pass with only two sentences of context, it did really good. Let me read a little bit of it to you.
00:24:53
Speaker
ah the rise of conversational marketing. Again, that's the position I wouldn't go with, but still, it works. Why B2B brands must embrace podcasting now. In a digital age, a seismic shift is transforming how B2B buyers make decisions. Traditional marketing tactics are losing their edge in the new era of conversational marketer ah sorry sorry conversational marketing is emerging. The old playbook is fading. Gone are the days when white papers and cold outreach dominated B2B marketing strategies. Today's decision makers are inundated with information and crave genuine connections. They seek insights, not sales pitches, conversations, not commercials.
00:25:26
Speaker
A new breed of winners is emerging. Companies that recognize this shift are leaping ahead. They're fostering authentic relationships through engaging content, becoming thought leaders in their industry. They're not just selling products or services, they're building communities. Meanwhile, organizations clinging to outdated methods are witnessing diminishing returns. Their messages are getting lost in the noise, their brands fade into obscurity, and their sales pipelines dry up.
00:25:51
Speaker
That's good. It's really good the fun part about this and the hope the thing that you're taking away from this like I'm taking away is You could make five of these from five different angles and then tell it to convert it into a landing page and it'll do it For you and then you can split test the landing page to see which one works best for you it is now so easy to come up with a great narrative and In the angle that you wanted to take that you could take lots of passes at it pick the one and merge some of the other ones It's this took weeks of wrestling and work and anguish and conversations before and now you can just come up with a few options pick one or Merged some of the ones and help help tell to take another swing at it with some more pizzazz And it'll do it I'm all how long to take it took ten seconds for it to think through and then execute it And of course, I have the full narrative here It did fantastic
00:26:37
Speaker
this is This is hard marketing work. This is like VP of marketing level thinking and work you'd have to go through or CMO level stuff. Gosh, it's now easy because it can take a lot of the thinking work for you because it can now think through things slower, which means it can give you better outputs and better conversation and better ideas in which to start from.
Impact of AI on Marketing Jobs
00:26:57
Speaker
And this is the power of O1 preview. This is what I was waiting for. I'm like this, once it starts taking root, because it's early days right now, nobody knows what to do with it. AI-driven marketer in this podcast will start selling some ideas for people to utilize and get busy utilizing this thing so that 2025 comes around. AI is just gonna start becoming more and more of the norm. Again, Apple's creating breadth. This new chat GPT01 preview is creating depth to make it more accessible for marketers to get more out of AI without having to really hone and refine their prompting skills in order to get started. So it is just an exciting time to be in marketing.
00:27:33
Speaker
It's also a scary time because you're like, well, like if you could do this so fast, like do you really even need that many marketers anymore? That's left to be so like left to be found out. like We don't really know how this could impact jobs. Again, if marketing is a black hole, then maybe this just makes us have more and better outputs.
00:27:49
Speaker
ah Or maybe if a lot of jobs do disappear for marketers, then you probably want to figure out how to refine your AI skills so that you can be one of the few actually running all these AI things all the time.
Conclusion and Call to Action
00:28:00
Speaker
That's kind of kind of the way I'm seeing it. I'm like, well, if all the jobs are lost, then ill maybe I'll be the one honing in all these AI bots um and to do the work.
00:28:08
Speaker
Or if AI is just the next golden age of marketing where marketers are using it all the time, then maybe I can be on the forefront of that. That's kind of how I'm thinking about it. Hopefully, you can follow me on the journey again as we master AI in 2024. Hopefully, this 01 preview overview has been helpful for you, given you some ideas, broken it down the context of how it's working, why it's working, ah so that you can do better marketing in less time. If this episode has been helpful, give me a rating.
00:28:33
Speaker
ah Find me on LinkedIn LinkedIn dot.com slash I and slash digital marketing Dan and let me know what's been helpful to you what's ah And some ideas if you've been experimenting with it and have seen anything that's really impressive or something You didn't expect for it to happen message me. I'd love to get into a future episode And thanks for listening