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00:00:01
Bot Bros: Our New Series To Turn the AI Hype Into Help For Marketers
545 Plays1 month ago
In this AI marketing podcast episode, Dan Sanchez is joined by his brother and new co-host, Travis Sanchez, to dive deep into the world of AI marketing and their potential to revolutionize personalized marketing. The duo explores everything from the creation of these tailored AI assistants to overcoming privacy concerns and maximizing productivity with tools like Napkin.ai. They also discuss the current state of AI-generated content, such as short-form videos and imagery, and their future in marketing. With insights into AI's emotional intelligence and its analytical prowess, this episode is a must-listen for marketers eager to harness the full power of AI. Don't miss out on their predictions and practical tips for integrating AI into your marketing strategy.
Resources Mentioned:
- AI-Driven Marketers Community: https://aidrivenmarketer.com/community
- Napkin.ai
- chatbase.co
Timestamps:
- 00:00 Covering AI news, poll results, and tools.
- 04:35 Hopeful for AI-driven realistic short video clips.
- 09:11 Struggling with image continuity despite detailed prompts.
- 12:38 Apple AI report highlights limitations in reasoning.
- 13:31 AI is smart but still a tool.
- 17:44 People optimistic about AI's growing benefits.
- 21:33 Confident AI analyzes survey responses emotionally, deeply.
- 25:44 Embed custom GPT for streamlined website interaction.
- 28:17 Need simple explanation for new AI tools.
- 32:45 Considering a new tool for illustrations efficiency.
- 33:18 Tool simplifies complex marketing concepts visually.
Recommended
Transcript
00:00:01
Speaker
Welcome back to the AI Driven Marketer. I'm Dan Sanchez, and I'm introducing a new guest, actually a new host. It's actually my brother, Travis Sanchez, who is an original, at least in my podcast history. jerry you Bro, did you know you were my first interview on podcasting over all the episodes I've ever done? You know, I vaguely remember that. In fact, I remember the exact seat and place that I was sitting when I did that. That was a really good time.
00:00:29
Speaker
For those who are tuning in to LinkedIn, you're probably thinking like, what? Dan has a brother? I do. I have a brother. He's a year younger than me. He doesn't look anything like me. And so multiple times I've had, we've had to prove to people that he, we are indeed brothers, same mom, same dad.
00:00:46
Speaker
So we're completely opposite in every way. Like like you're tall, I'm sure. Meyers Briggs are exact opposites. It's just just how it is with us. hundred But the one thing we have in common is that we're both freaking marketing directors and we're both digging deep into AI. So I thought like, hey, like maybe we need to have a co-hosted show, call it bot bros and just see how it goes. So Trav, welcome welcome to the co-host seat.
00:01:16
Speaker
I literally could not be more happy to join and be a part of this. One thing we do have in common, Dan, is we are both, I think, fairly gift, or I would say blessed with the jeans that we have. Maybe not gifted, though we do work out, like to run, like to stay fit. You know, you said short, tall. It was not like skinny and then larger. You know, I just, it was like. That's true. Thanks, mom. Thanks, Dan. Yeah, seriously.
00:01:46
Speaker
The first thing that came into my head was like, well, I'm wearing Levi's. Oh, those jeans got it.
00:01:53
Speaker
Oh, so this is the new short format. It's going to be a variety show into AI because we all know there's a ton of freaking hype around AI. So what we want to do is cover kind of a broad spectrum of news that's happening every single week from ah AI news to poll results that I'm pulling every week on LinkedIn to viral posts to new tools ah and even getting to a Q and&A eventually in order to help marketers navigate the hype and turn it into help.
00:02:25
Speaker
And that's the point of the show. We're testing it and seeing how it goes. So let's actually just dive into it. News has been busy in AI. It feels like every week with AI is has a lot going on. There's whole channels dedicated to just news and AI. The funny part is, is like some of that news is relevant to marketers, and some of it is just not. like There was an optimist in Tesla event about robo-taxis. Is it relevant for marketers?
00:02:49
Speaker
ah Not really. Is it fun? Definitely. yeah In fact, you you told me originally that they the Optimus bot was beyond real. Yeah, there was a level of communication and intelligence that I had not yet seen on any AI model. When I watched it over and over and over again, I realized there to my guesstimation, I thought there's no way that AI is responding, reacting to the crowd, killing silent moments. That is only something a human can do. So that was my first reaction is that it was a human piloted drone.
00:03:28
Speaker
And the news came out that it kind of was it was. It was humans speaking through a microphone. You're like, okay. AI is good, but it's not that good. Not yet, but soon. but yeah will um Again, there's AI news happening like this all the time. If you're a tech nerd, then you're probably watching it and following along. If you just want to know how to do better marketing, there is a lot of AI news that is relevant to you.
00:03:50
Speaker
One thing that I think we're all have eyes on as far as marketing goes, because we're all into content marketing. We all know a big part of marketing is video, is kind of the state of AI video. ah Multiple announcements happen this week. I'm not even going to summarize them all because they're really just all these incremental things that a lot of AI video from Runway, Meta put out a new video model, Google's working on their new video model. It's like, everybody's like improving this video thing. But so I wanted to talk about like the state of AI video. You said something to me about like,
00:04:20
Speaker
where where it's going and where you think it's going this week in the the community we're working on right now we'll talk about later. What do you think it's currently at do you think it's actually useful for marketers now or is it just something we see it coming in around the corner.
00:04:33
Speaker
I've actually been hopeful for video every so and like so often I will go into chat GPT find the newest GPT or custom video a program that connects to the latest software that tries to take a script or help you write a script and then plug in B roll and then include a voice and right now it's like F plus if that was an actual grade model, but I am getting excited for more short form clips. I've seen some AI generated video clips based off of photos that were originally created in dolly or mid journey, wherever that actually have some life to them. I don't think they're released yet. I think it's all, um,
00:05:15
Speaker
in the beginning stages, but I have been hopeful that short form, I'm talking six second video forms that would actually get people to question whether it was reality. Funny story, the latest video that I saw, mostly people on Facebook, sorry, people at Facebook, falling for a video of a giraffe that was about three stories tall, stuck on the side of a cliff, and they were trying to save it. I've seen that. That the giraffe was real. I was shocked.
00:05:42
Speaker
But it didn't it if you weren't paying attention you could be fooled, so we're heading in an interesting direction for sure Yeah, now. I've definitely seen that with images the amount of AI images I see floating through the Facebook feed right now is crazy. We'll get to images in a second That's next AI videos are interesting. I i just saw one this morning. I saw a little clip I've been watching I just finished watching the the the rings of power series on amazon the lord of the race Amazon's doing been really fun and of course i've been consuming lots of extra content because half the fun with watching really deep nerdy things like that is the All the commentary around it because there's so much backstory Like that's that's the other like half of it's the real production and the other half is just watching youtube or commentary. Yeah And what I find people are doing with the AI clips is they're, they're using mid journey to come up with an image of a bell rock, you know, like the big fire demon stuff. And then they're throwing it into runway to it like animate it for just a two to three second B roll clip. As they're talking about it, they have it like moving in multiple poses.
00:06:42
Speaker
Now, it's not like they'll take clips from the video, of course, I don't know how they get the clips Amazon, but they do have been doing that for a while, but they create all these nice little supplemental clips that I can like everyone can tell their AI generated, but they're freaking they're still pretty good. I mean, you can't like most YouTubers can't generate that kind of creature.
00:07:02
Speaker
um So I'm finding that people using AI clips more for B-roll is starting to increase, but it still feels like AI. So certain kind of kinds of creators can get away with it. I can't really see marketers using that for B-roll and video yet, but it's like maybe next year. Maybe next year, 2024 was the preview, 2025, maybe we start using just three second clips.
00:07:27
Speaker
Yeah, that's what I was getting at. And I've seen some clips that im I'm fairly certain the program that runs some of the finer two to three to four second clips, they're so good, but I don't actually think they're released quite yet. I was listening to a YouTuber, I actually don't remember his name, but he's like, I'm i'm under 50 NDAs so that I don't speak about what's coming. So he's clearly getting a little bit of the inside scoop on what is coming for video generation in AI.
00:07:55
Speaker
And because I was looking for what he i was like, oh my gosh, I want to create a video, a three second video of a guy walking down the street in a suit, but it's not released yet. So it's coming soon. Now the state of AI images, I haven't heard a lot going on in this space, though. I think Google just made an announcement they'd updated their image, image making engine and it's better. It's still not mid journey level, but I'm surprised with as much effort as people are putting into video, it seems like the image space has been quiet for like eight months.
00:08:29
Speaker
Ever since the like new version of mid journey came out mid journeys made improvements dollies hasn't been touched in like a year. um But even even the state of it where it's at right now is still helpful. I'm using it a lot for illustrations because as a even as a graphic designer, I couldn't illustrate stuff. I couldn't come up with a pencil drawing of things. I couldn't come up with digital art that reflected AI or illustrations and that's That's kind of nice, even with where it's at right now, and it's still not perfect, but dang, it's almost like you don't have to go to iStock photo anymore for those perfect stock photos. yeah Most of them you can just make through something like mid-journey if you know how to prompt it well.
00:09:09
Speaker
something, and maybe you can answer this, Dan, with more experience in mid-journey and image creation. I was trying to help the automated video editor with some better B-roll shots, or at least images, and I tried to create a cohesive structure of images for the B-roll, but it just really struggled from one prompt to another, giving me that...
00:09:36
Speaker
Yeah, that consistency along the way, it would always just, even though I would give it really specific prompts, I want this shot on a Sony A7S III. I want it shot with a 28 millimeter lens. I tried to give it as much detail as possible, but I couldn't quite get that continuity. Have you tried to, I don't know, put images to a book or ah a story of some kind that you've gotten that continuity?
00:10:00
Speaker
Now i've i've i tried a while ago and then I just haven't even revisited it because I haven't seen anybody else talk about it. The only continuity that i'm seeing is creating like AI models and i'm better photographic Those seem to work. Well when I see case studies about it, but it's not I can't seem to get continuity around characters. I can't seem to get the kind of continuity i'm looking for for even like a college campus if i'm doing like stock photos for a university or something like that it's it's just hard um i have seen some people get consistent imagery for like it but looks it almost looks like it came out of a photo shoot for like a college campus i work a lot in the higher ed space so i'm still involved in that and that's that's interesting um have have you been able to
00:10:45
Speaker
play with the system and I actually am curious if they still have it running. i I believe it was Dolly you could create an image and then highlight the area you wanted to change and then it would change that specific area or is that mid-journey that I was messing around with that? Both of them do that now. Okay.
00:11:02
Speaker
But mid journey is better than it. And I actually don't use, like if I didn't have Photoshop, then I would be doing that in mid journey all the time. But because I have Photoshop and Photoshop's ability to do content aware fill, which means you can literally like, it it used to be a nightmare in graphic design to deal with stock photography because you needed, you needed space, you needed the photo to be smaller. And then for this other space to be filled in to fill in the top of the book cover, whatever you're designing.
00:11:29
Speaker
Nowadays, you just drop the photo wherever it's the best position, and then you just say, content aware fill, and it fills up the rest of your design canvas, and you're done. it's's I have messed with the generative fill in Photoshop, which is, it's unbelievable. But I think image i think when photo when Adobe gets into the generative fill and using AI to really help photo editors to create total landscapes,
00:11:55
Speaker
That's the kind of thing we need is old school players in the digital marketing space or in the creative space. And then they're just adding AI to better the the one the program that usually is the only one that people use. It's it's the top of the market, right? But in terms of chat, GBT and mid journey, I don't think there's been much advancement like you were saying. Yeah. I mean, ah some marketers are using Canva and I think they can do it, but not very well.
00:12:20
Speaker
They'll catch up. I'm hoping Canva catches up as much as possible though, because Adobe needs a competitor to humble it and bring its prices down. I'm like, come on, we need some competition. Adobe's almost got a monopoly on that. If it weren't for Canva. i not the truth um So moving on, there was one piece of news that I just thought was interesting. It's not super relevant for marketers, but I just want to highlight it because it really did make me think, but Apple Research ah did did ah launch this whole AI report. It's funny, we were just talking about this this morning and I found the report for this this segment.
00:12:53
Speaker
um Proving that AI really, even at the best, doesn't know how to really reason. um Even though we've just started seeing reasoning models like chat GPT's O1 preview, it's just getting smarter at predicting things and then predicting things in chunks to fake reasoning.
00:13:10
Speaker
because they did a test where they took like an eighth grade math test of word problems and all the ais have pretty solid bench benchmarks in solving this and they changed the names of all the character fake characters like oh jennifer walked to the store and bought four apples and then mike went and bought five apples If they, and you know, those kinds of word prompts, all they did was change the names of the characters and they all dropped in 10%. And their ability to solve the problem, which shows Apple was using that in a number of other tests. They did seem like this shouldn't have mattered and somehow it did. So how smart can they really be?
00:13:43
Speaker
Which just gives me a little hope that like AI can do a lot for you But at the same time it doesn't like we don't have to be creeped out about it Like it's really just a really smart computer predicting things and that's about all it is even as smart as it is as as good as the voice sounds It's just a tool. Let's learn how to use the tool to push forward positive things instead of worrying about AI taking over the world because I've heard ai or met as ai Chief ai guy say like ai is not even cat like as smart as a cat yet As far as its ability to really understand what's going on. So I thought that was kind of insightful Let's I did a poll a couple of weeks ago and I think every every week every week we do this We're going to look at some poll results I asked the question and you haven't seen that you haven't seen the answers to this ball I know I sent you the briefing on this before so i'm going to let you guess at what the results were
00:14:38
Speaker
No fun. I said, AI marketing is, and then I gave four categories. i mean You're not looking at the results, right? Nope. Okay. I said, AI marketing is a waste of time, somewhat helpful, increasingly helpful, a game changer. Oh. What do you think? the but What do you think the range was? Oh, gosh, I would say probably 10% on the first one that we're just kind of like, they don't think it's a benefit.
00:15:13
Speaker
um Maybe 20% on the second one where it's a little bit helpful. Let's say,
00:15:21
Speaker
It's probably staggering where it goes up, up, up a little bit. I mean, I'm guessing a majority are realizing AI is going to be helpful because I'm sure they've used it in, in multiple forms. So I'd actually take back the 20%. It's probably closer to like 10, 15, 20, and then whatever the rest of that is, what is that? 25 plus 45. So like 65% on the top one. See if I can share my screen real quick.
00:15:47
Speaker
Bam, you crushed it a little off, but yeah how close you were in your analysis of that. So we have, if you're listening into the audio, uh, a waste of time was 4%. So it was less, uh, somewhat hell. I always feel like there's more people that slam AI. Yeah. I'm surprised that people follow me are more AI optimistic, but I mean, this post got 4,000 impressions.
00:16:13
Speaker
209 votes. um wow And since I've been talking a lot about AI, so I probably have more AI optimists hanging out with me now. But only 4% were really haters.
00:16:23
Speaker
and 26% somewhat helpful 30-34% increasingly helpful and 36% for the highest one a game changer. So marketers are seeing it like the the I'd say the vast majority of marketers are seeing this as helpful and a lot of marketers are saying this is this is game changer or will be game changer soon. They've made the right choice but we're a little biased.
00:16:50
Speaker
Yeah, no, it's it's gonna take over the world that's certainly gonna take over marketing Well, we're getting a little nihilist a little nihilist really quick here Well when I say take over the world, I don't mean like it's gonna like be our like overlords I mean like it's going to be ingrained in Everything that we do from our eating to our sleeping to our entertainment to Our relationships. It's just going to be a layer on top of everything kind of like social but even more pervasive That's what I mean, and it'll be great. It's gonna be great in some ways It can probably be scary too, but i'm i'm i'm up to this. So hopefully it goes well You always have a choice
00:17:34
Speaker
But I'm excited that people are optimistic about it and seeing some gains. Hopefully we can continue to provide value so that you can continue to see more and more help come from AI and bring some clarity to that. ah Next up was I saw this post just yesterday and i I've texted a few people about it and some people have seen it. But if you haven't seen this yet, like this was this was huge. This was huge. It like blew my mind. I'm going to share my screen again.
00:18:00
Speaker
And actually, yeah, I'm just going to share even my notes that I'm reading off of.
00:18:07
Speaker
This tweet actually found it from Sam Altman retweeted, uh, Tom Morgan. Uh, and he said, pretty cool. Ask cheat ass. And this is for paid users of chat GPT. If you haven't been paying for it, this won't work for you, but if you've been paying for it, this is one of the best prompts I've tried out in a while. Ask chat GPT from all of our interactions. What is one thing that you can tell me about myself that I may not know about myself. If you haven't tried it, you have to try.
00:18:38
Speaker
this one, this one, yeah one thing. What did you think when I sent it to you and you, you tested it this morning? I had already tested the functionality of chat GPT knowledge of me based on how much information I've given it. So I expected decent results and I was actually blown away with a high expectation that it would do well. I was encouraged. I was, um,
00:19:04
Speaker
kind of drawn aback that it would know that and that amount of detail. It almost gave me information of someone I would have paid to help encourage me along my path. It was literally like, you got this. you've been The journey you've been on over the the the short year has been so strong, you're you're growing, you're looking for structure, you're looking for growth and knowledge in in entrepreneurship. And the the one line it said was, and you probably don't believe that you're capable, but you clearly are. And I was just like, whoa, whoa, whoa, whoa. So yeah, I was i was not just blessed, I just felt i' so encouraged after I read it. yeah
00:19:50
Speaker
What's interesting is after that feedback, we should go back and ask it, be like, based on what you know about us, what do you think our Myers Briggs is without telling it? If you hadn't had a conversation but about that already, um see how accurate it is at predicting. micro exists That'd be really interesting. Listen, I was that guy kind of pushing the envelope of emotional intelligence. Like, yo, can you feel, like, can you feel, and I know it can't feel, but can you relate with me and use empathy to make me feel seen and heard? And honestly, it helped.
00:20:20
Speaker
It really did. Yeah. Um, so this is kind of a fun thing. I think every marketer needs to try this. Again, you have to have been paying for it for a while for it to build up the memories about you and to understand who you are. I think the reason why every marketer needs to try this who's, who has the data for it right now is that it was so good at like looking into you and even pulling out a few things that you, you knew are, you know, deeply is true, but you didn't quite know.
00:20:49
Speaker
yeah It's so eerily accurate that what it tells me is that it's also going to be very good at understanding others. Okay, this is important because right now I'm even doing the work of, i' I'm actually working at a new job. I have a new company. I haven't announced who or what yet. I'm still waiting. I'm veiling the curtain on that. But I'm actively practicing this stuff in in a job. I'm a new marketing director and I just did a survey. A thousand people filled it out.
00:21:17
Speaker
You know seven questions survey asked some pretty broad questions and let them fill into their heart's desire with long text I only had a few drop-down menus and the rest of its text But i'm pretty confident that if I give it the data That it's going to be able to understand analyze answers Not just at an analytical level but even an emotional level even at a deeper level than I would think and you can you can kind of prove it to yourself and feel more comfortable trusting the ai to do assessments on surveys like this because it can do it for you and that's why i think this text is so important because people i think us as marketers and marketing leaders can better get a better feeling for like the the trust factor that we have with ai and that's why i'm excited about this and was excited about when i tested it like i did just did it last night
00:22:08
Speaker
and I was like wow this is this is so good I felt better about giving it all the survey data and then having a conversation with how this target audience was feeling about the products and about where they're going with their own goals.
00:22:22
Speaker
that makes me want to ask chatgbt which products do you think I'm prone to purchase in the next 12 months and see if it has a good analysis because what your're what you're what you're saying is you're asking chatgbt to to yeah analyze and understand the greater user base of that company and and organization and see what makes these people tick. So if we just ask the question, you know, what, what's something I don't know about myself that you might, it might have predictions on my purchasing patterns too, even though I haven't made purchases through it, it might know enough about our personality and emotional place. I don't know, might be ah the next question to ask it.
00:23:02
Speaker
No, the future of like retargeting is going to be stupid, creepy, right? like If we if you don't think you think Amazon's engine and recommendation engine is good now, give it another couple of years. Okay, but where are my conspiracy theorists? Maybe it's not even conspiracy anymore that they they really do listen to you on your phone. Yeah, no no that's been blowing out of the water a while ago. Multiple meta yeah people have come out being like, yeah, it's absolutely listening. It's not people listening. It's just the algorithms and they're just matching you to ads better. That's it.
00:23:30
Speaker
which is why you could be talking about Cheetos and then seeing ads for Cheetos. What do you mean by people listening? Like they're not actually listening to my microphone? Yeah. Well, your, your iPhone, right? Cause your iPhone's recording the microphone on my iPhone. Oh, yeah. Yeah. No, you're, I mean, your phones, I mean, my phone's sitting right next to me. Your phone's sitting right next to you. They've been doing that for years and years. so I think iPhone's made it harder for a meta to go do it now, uh, which is why it's gotten worse in the ad platform, but whatever. Yeah. That's not so much AI, but still, I know, but it's, that's old tech. Imagine what the new time, um,
00:24:09
Speaker
So as part of this, I want to start doing community highlights. We've actually just launched a community called AI Driven Marketers. Going to be opening that up very soon. In fact, I think we're just going to open up and make it public until a certain amount of people join, and then I might close it again. So if you're listening to this on the live or on the podcast, just know a link's coming to become part of the community. If you don't join early, then I don't know where where exactly the pay gate goes as far as how many people subscribe to it, but eventually there will be. yeah um But come in, join ah AI-driven marketers, come into the school platform because I find that to be pretty intuitive and easy to interact with.
00:24:52
Speaker
So and we just plugging that. um That's coming soon. and ye ah Moving on to tool highlights. Now I have two tools here um that I think are really fun. I just discovered them. One from a YouTube influencer and the other one from a TikTok of all places was telling about two cool tools you should know or something kind of some kind of series like that. I feel like maybe we should do a series like that. um One of them is called chatbase dot.co.
00:25:22
Speaker
And I thought it was a really cool tool because it answers a question that I've wanted. It essentially makes it easy to build your own custom GPT. Nothing new about that, but you build it on their website so that you can embed a custom GPT into your website, which I was like, ah, I could come up with scenarios for that. Imagine having a membership site where you have like frequently asked questions and instead of sending them to your support, you just send them to your custom GPT. I guess it's more of a chat bot, but It's easier to build than a chat bot where I think chat bots could go off base. People are used to dealing with chat GPT and there's a whole bunch of situations where you can build.
00:25:57
Speaker
a custom gpt right now every time i build and i have to send people to the link of chat gpt and if you don't write a canal wall it doesn't work and if they don't have if it requires a lot of back and forth well you'll start to run into um you know not enough data within your own chat gpt account so i thought it was kind of a cool tool that people can probably be plugging into memberships and pre-loading it with the data and the instructions to execute the thing so that's chat base If Dan, or if people that are listening don't know what you're talking about when it comes to a custom GPT or a custom chat GPT, what's like a 30 second pitch, including why, what is a custom chat GPT and why should anyone have one, whether for personal use or for organization or company?
00:26:43
Speaker
You calling me out for staying too, too down in the deep end. um no just oh that was listening and know like what are you talk What are you talking about? customer like dan come back have an like let me download the app first and get a recipe do you know what i mean like don't make yeah a ah Custom GPT is just a modified version of like the normal GPT. In fact, most of the major.
00:27:07
Speaker
like AI models have them. Google has gems, ah Claude has artifacts, no, projects as their custom GPT. okay um And it's essentially like this little chat GPT you can set aside and just load custom instructions into it, maybe a few documents. So you can load instructions into it saying something like,
00:27:25
Speaker
Hey ah You are now you take the role of a producer and every time I give you a guest name. I want you to start Executing these instructions with it and that's what I did like my showrunner if you go to my showrunner dot.com Like I literally give you the instructions to build your own ah podcast ah Show runner that'll do a lot of pre-production and automate your pre-production process for your show and I show you how to do it I give you the instructions you plug it in and customize it chat GPT to be able to run those instructions. It's not like code or anything either It's literally just me typing out like a step-by-step do this like you would to an intern Yeah, so that's a custom GPT. It's good I feel like there might be people even listening that still that explanation. They're like, I still don't know what you're talking about
00:28:10
Speaker
um Just because AI is so new, and I think there's still a lot of people out there that still haven't even utilized a lot of people on my past team, weren't they're not utilizing chatgbt. It is an information tool that is so much faster than Google that you can plug questions into and it'll spit things out, but it doesn't just spit out answers, it actually creates content and two and I guess text for you. so i i This makes me think of um how can we explain even chat GPT or these new AI abilities in a simple way. So maybe something for the future, but it makes me want to work on that. Alex Hermosi is so good at explaining things to a third grader. Like how can you explain what a chat GPT is or a custom GPT to a third grader for them to go, oh gosh, that's amazing anyways.
00:29:01
Speaker
I mean, have you thought about asking chat GPT? How would it explain custom GPTs to a third grader? No, but that's the thing to use chat GPT for. So that's why don't you pull it up on your phone while I explain the next. Well, actually, let's like, do you have this installed on your phone yet? Let's ask chat GPT. I have to. This could be the third co-host. But it's not loading. Come on, chat GPT. Don't fail me now. Explain.
00:29:28
Speaker
Chat GPT and AI models. I was trying to get the voice assistant app, but it wasn't loading. Oh, yeah. I don't have i'm i don't have that available right now. Oh, there we go. It's up. Hey, chat GPT. Can you explain custom GPTs to our audience? We're live on the air right now, by the way. like tell Tell our audience what a custom GPT is, but use it in language a third grader would understand. Absolutely, Dan.
00:29:57
Speaker
Hey, everyone. Imagine you have a super smart robot friend who knows a lot about everything. Now, what if you could teach this robot friend all about your favorite things, like your favorite games, your family's stories, and the best way to do your homework? That's what a custom GPT is. It's like creating your own special robot that knows everything you teach it so it can help you with things that are important to you.
00:30:24
Speaker
That's good. I couldn't help but get a little nihilistic when it started saying, you know, it goes into a robot that then like, it knows you. It's like, hi, Dan. I'm like, okay. Listening to that took me out a little bit, but even not just for a personal use, it could be for personal use. It could also be for your organization. So when you're like, Hey, can you give me a 50 character tweet that I can post on X?
00:30:50
Speaker
You don't have to fill it in with, and it has to be about this product, and it has to be to this niche market. It already knows all that information. It's going to spit out something as long as you give it a little bit of context about the current event that's currently happening. so yeah ye yeah Because plug for the community, we just put a course in there that's literally like in 10 minutes, you'll learn. And I even built the GPT to help you build your first custom GPT. Like you literally you just walk, it's made it so simple that within 10, 15 minutes, you can have your first company wide GPT. It just requires one paid account amongst you and your team and then you can share it with all the unpaid accounts or if you have a team license and that works too. um So that's going to be in the community. the question daniel yeah Where are we putting this link so people can find it if they want to jump into the school community? That's great that's a great question. I think I put it on the website. I think I have like a coming here. Let's let's pull it up right now.
00:31:44
Speaker
It's AIDrivenMarketer.com slash community. Right now, there's like a waitlist form. So fill that out for now. But pretty soon, I'm just going to swap out this form with the link over to school where this thing lives.
00:31:58
Speaker
So a second tool that I found, I'm gonna be honest, I haven't actually tried this tool, but I freaking love the idea of this tool and I'm going to be using it today. But I had to share it now because I thought it was amazing. It's called napkin.ai. And it builds diagrams for you. Wow. And all kinds of visuals, which I find that yeah journey freaking struggles with. I needed this in eighth grade, man, for chemistry.
00:32:28
Speaker
Dude, I'm usually having to build out illustrations in Keynote all the time. I literally just did it this morning to like show a walkthrough of like a web a big website project that I'm working on where we have to migrate sites over and unbundle this thing and move it off this server onto this server the amount of Circles and arrows I had was was amazing um But man, it would have been a lot faster if I would have just used this tool So I'm gonna report back So I'm gonna try out this tool because I'm using diagrams and visuals all the times to explain concepts Because I think it's really helpful like a picture is worth a thousand words um And if it's not an emotional picture of maybe like a benefit of a person using a product sometimes you just need to explain the concept of how a product works for product marketing and Right or how an idea works and you you know, sometimes it's a Venn diagram But sometimes it's a little bit more complicated where you have multiple graphics Pointing into one thing or it's splintering or what the relationship between some ideas look like right? It's a pretty common thing that we deal with the marketing you usually have to work with the designer in order to get it Right, but this tool I think makes it easy and I'm looking forward to testing it out. So napkin.ai I think I'll just report back next week on how napkin went
00:33:36
Speaker
I just signed up. I'm excited to see what its ability is. People that build those beautiful graphs and incredible PowerPoints, showing their data in beautifully visual um um visuals, this is what this basically solves. And I'm really excited about this. I just found out right now this surprise. Yeah, that's cool.
00:34:00
Speaker
So there you have it. That is a wrap up of the first episode of bot bros. Hopefully this has added some value to you. I'd love some feedback. Uh, if you're listening to this after the fact, please shoot me a DM on LinkedIn on linkedin dot.com slash I N slash digital marketing, Dan, or leave a comment in the apple podcast, uh, app that you're listening to. If you're watching on YouTube, and like drop a comment below the video would love to hear from you.