In our latest episode, we had a chance to talk to Morgan Eckroth, the friendly internet barista, the newest 2022 US Barista Champion known by over 7 million combined followers as @morgandrinkscoffee on TikTok, Instagram, and YouTube.

The barista competition represents an elevated version of what baristas do in their day-to-day work.

“Competitions allow for a lot of innovation and attention to aspects of coffee that are up-and-coming, and by showing these exciting and expensive things on the stage, it opens them up to a wider audience. In the years following, we generally start to see more adoption of these things, so in that way, the barista stage is important because it’s the most high level of what we do,” Morgan says.

--

Check out I'M NOT A BARISTA's next big project - MOMENTEM dual-burr coffee manual grinder. Thanks to the Two-Step Grinding System, MOMENTEM grinders faster and produce more uniform particles. 

It is a call-to-action for the manual grinding industry to realize the potential of coffee engineering innovation. We can achieve so much more than modest improvements in burr technology and share these incredible innovations with coffee lovers everywhere. Coming soon on Indiegogo.

https://momentemgrinder.com/
Subscribe to our newsletter to receive the latest project updates.

Read more coffee stories on
https://notabarista.org/

Order Coffee Wristbands and support I'M NOT A BARISTA's charity work
https://notabarista.org/product/notabarista-coffee-wristbands-2023/