Watch a lot of coffee videos on YouTube? If yes, you may have heard ārāmse.
In this episode, we invited Namisha and Raghunath, the couple behind ārāmse. 

Though they had very different careers prior to this, their foray into starting a YouTube channel for a shared passion, music, led them to discover they had complementary skills and really enjoyed working together.

After 13 years in financial markets, Namisha decided to leave the fast-paced life for one with more balance and purpose. Coffee has been an excellent medium for Namisha to connect the disparate dots in her life — finance, markets, coffee drinking and interest in the grassroots.

Raghunath, having spent over a decade in design, found coffee to be the perfect way to combine all that he is passionate about — photography, design, product and of course, coffee.

ārāmse's mission is to make coffee more inclusive, and to showcase Indian coffee for its unique attributes. They want to challenge popular assumptions and preconceptions about what qualifies as specialty coffee, which brewers are popularized, how we think of naming drinks, all with the ultimate goal of having producing countries like India and others, be more central to the dialogue around the next wave of coffee.

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https://aramse.coffee/
https://instagram.com/aramsecoffee
https://www.youtube.com/aramse
https://twitter.com/zencoffeemom
https://www.patreon.com/aramse

Learn how to make Kaapi coffee with Raghunath
Traditional South Indian Filter Kaapi (Coffee) Guide

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