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00:00:00
00:00:01
China’s AI: A Real Threat or Just Another Media Sensation?
617 Plays1 month ago
In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez cut through the AI news cycle to separate the help from the hype. They dive into the recent wave of sensational headlines around Chinese AI developments, questioning whether these advancements truly matter or are just media-driven distractions. The discussion also covers the rapidly evolving landscape of AI voice technology, highlighting the breakthrough performance of Sesame AI and its potential for transforming marketing, customer service, and lead generation. Finally, they explore OpenAI’s latest developer tools, which could change the game for automation and web-based AI research. Tune in to get the real scoop on what's worth paying attention to in AI.
My Favorite AI Tools:
- ChatGPT - https://openai.com/
- High Level Marketing Platform - https://danchez.com/highlevel
- AI Podcasting Tools - https://danchez.com/podtools
Resources Mentioned:
- Sesame AI (Voice AI Demo) - https://sesame.ai
- Runway ML (AI Video Generation) - https://runwayml.com
- Social Media Marketing World (AI Marketing Track) - https://danchez.com/world
- Michael Stelzner’s AI Explored Podcast - https://podcasts.apple.com/us/podcast/conversing-with-the-future-my-mind-blowing-experiment/id1740971373?i=1000698407762
- Olga's LinkedIn post - https://www.linkedin.com/feed/update/urn:li:activity:7303766258078916608/
Timestamps:
- 0:00 - Separating AI Help from AI Hype
- 1:09 - China’s AI Developments: Real Innovation or Just Media Noise?
- 6:01 - ChatGPT vs. Competitors: Who's Really Leading?
- 10:22 - Sesame AI: The Best AI Voice Model Yet?
- 15:09 - How AI Voice Could Transform Customer Service & Sales
- 20:49 - The Future of AI-Powered Lead Generation & CRM
- 27:46 - OpenAI’s New Dev Tools: What Marketers Need to Know
- 39:07 - AI Risk vs. Reward: A Useful Framework for Marketers
- 40:42 - Social Media Marketing World: AI Marketing Track Announcement
Recommended
Transcript
00:00:01
Danchez
Welcome back to Bop Rose, where we separate the help from the hype in all the AI news cycle that's going on every single week. And every week is busy. This is a segment of the AI Driven Marketer podcast. I'm Dan Sanchez, and joined by my brother, Travis Sanchez.
00:00:15
Travis
What's good?
00:00:16
Danchez
And today, we every week, every week's busy with AI. So I wanted to separate some of that help from the hype for you. And I want to kick it off with some of the hype, some of the stuff that you're hearing a ton of that I just feel is pure hype. And it's not something worth paying attention to. You'll have to tell me, Trav, if...
00:00:33
Danchez
You think that it might be worth paying attention to is this. We haven't even talked about it. I don't really rehearse the notes before we go into the show. And Travis gets like a pure reaction format of it.
00:00:43
Travis
True.
00:00:44
Danchez
So the something that I find is happening almost every other week is there. There's like this big announcement about some Chinese company out there who has done a new AI thing. You know, it started with Deep Seek back in January.
00:00:55
Travis
yep. Okay.
00:00:57
Danchez
And then it's been video models. Recently, it was a new one called Manus, which is like the like a version of ChatGPT's operator that you can set it loose and it'll go and do tasks for you on a web browser.
00:01:09
Travis
okay
00:01:09
Danchez
And there's like this video going around of like this huge... like warehouse full of iPhones where Manus is running all these iPhones due to all they do things that are like, I don't know, like subscribing to things. They're just, all these iPhones are just doing all these different actions. You know, it's a bot network essentially performing all these actions. And people are like, oh my gosh, has China surpassed the U S and AI S and this, this, the cessational headlines are just nuts. Like open AI is cooked.
00:01:37
Danchez
AI tech is dead. China's taking over. Oh my gosh. I'm like, my gosh, this is like an every other week news cycle.
00:01:42
Travis
Wow.
00:01:45
Danchez
And it must be working because people keep like floating this out there or somebody's manipulating the media curtain back there because you know what? Deep research came out like six weeks ago or whatever.
00:01:56
Danchez
Not deep research, DeepSeek, right?
00:01:57
Travis
Right.
00:01:59
Danchez
The thinking model from from China.
00:01:59
Travis
Yeah, deep seek.
00:02:03
Danchez
I haven't heard of, maybe one person I've heard of using it. They're like, oh yeah, before we use chat GPT's deep research, we run it on DeepSeek first and then we send it over there. i was like, okay. One, out of i do hundreds of interactions. I'm commenting and talking to people all day on LinkedIn.
00:02:20
Danchez
i talk to i have I host meetings and we talk about AI every week. for work. And I'm like, nobody's using this stuff. Like this is all hype. Like this, it's not really helpful.
00:02:29
Travis
Right.
00:02:31
Danchez
Like nobody wants to use these Chinese models. no one trusts China. So what do you think? Is it hype or is there something, is there something we need to be digging into deeper here?
00:02:40
Travis
The fact that when DeepSeek dropped, it took out trillions of dollars from investments, whether in crypto or the stock market, without really any proven track record of the actual expense it costs to run DeepSeek. Because remember, they were saying it's not just that it's proficient as AI. It was that it was five times whatever they said, five times cheaper to run.
00:03:05
Travis
So it's crazy how there is – it probably popped the bubble that almost all AI is hype a little bit, even though we know it's not.
00:03:13
Danchez
Yeah. Yep. ye
00:03:15
Travis
People that listen to this podcast know that it's it's the future. It's obviously not hype, but it's a little inflated, I guess. So when Deep Sea came out and popped that AI bubble, especially – clearly seen in the financial market.
00:03:29
Travis
Anything that they release now, I'm just shocked that people even make us stink about it because I even was talking to a friend yesterday. I'm like, what do you use? You use Gemini, use chat. He goes, oh I use Gemini.
00:03:41
Travis
We kind of compared it. The, the, what you get with chat and open AI is just, it's more proficient. You have more tools at your tool belt.
00:03:54
Travis
You get to use your camera. I could speak to it. I can use voice messaging.
00:03:57
Danchez
Yep.
00:03:58
Travis
I have an app. i I mean, it just was so much more proficient than even Gemini though. Of course, Gemini has some of its own, you know, proclivity to researching online and and different things.
00:04:08
Danchez
yeah
00:04:10
Travis
But
00:04:13
Travis
I don't know why there's such headway with these news things about, you know, even Manus that you were talking about, like these things being released. Maybe it's better like Gemini is at Google search, but to just completely put a ripple or a shockwave through the AI community, like, oh, it's so much better now.
00:04:32
Danchez
I saw a graph recently. it was on LinkedIn. i wish I wish I could put it up here visually, but essentially has like chat GPT, clog, grok, Gemini, perplexity.
00:04:41
Travis
Okay.
00:04:42
Danchez
And there's like a bunch of different use cases lined up. That's the horizontal, the verticals, everyday answers, writing, coding, math, reasoning, web search, deep search, voice chat, image gen, video gen, live camera, computer use.
00:04:55
Danchez
Chat GPT is the only one who does all of those things.
00:04:58
Travis
All of it. And they do it well.
00:04:59
Danchez
it does It's not the category leader in all of those things, but being the category leader, it has the most it has the most leadership across the board in all of them.
00:05:03
Travis
Right.
00:05:09
Travis
Right. Right.
00:05:09
Danchez
Where it doesn't have category leadership is like writing. Claude has category leadership coding. Claude has it. But that's the only two category leaders Claude leads in.
00:05:20
Danchez
Grok, it says leads in nothing according to this graph. And I'd say, yeah, that's that's accurate. Everyday answers, you could make a case that Grok is actually better at everyday answers because it's winning in the blind blind test right now.
00:05:36
Danchez
I'd still find ChatGPT is really good at everyday answers. Gemini wins in ImageGen and VideoGen. Clearly, like their video model is just crushing it right now. And then Perplexity crushes it in WebSearch.
00:05:47
Danchez
But ChatGPT crushes it, in that according to this graph, in everyday answers, math, reasoning, deep research, voice chat, live camera, computer use. It's a lot.
00:05:59
Travis
It's a lot, but it's, but it's also.
00:05:59
Danchez
So it's it's I don't think people realize when they stack up all the features that ChatGPT is still the best, broadest, good tool.
00:06:03
Travis
Yeah.
00:06:06
Travis
Correct. And I would, I would completely agree with it based on all the models that I've been using.
00:06:13
Danchez
And then something like Claude, which I think is the next biggest competitor, it's missing a ton of stuff. It has no web search, no deep research, no voice chat, no image gen, no video gen, no live camera, which a bunch of those things like fine, but like the web, the web search and deep research is now starting to hurt it because it's become a standard feature across a lot of them now.
00:06:21
Travis
No, geez.
00:06:30
Travis
And the problem is we're all humans with budgets who aren't making millions of dollars where it's just like, I'm going to have every AI model.
00:06:30
Danchez
Yeah.
00:06:38
Travis
And even if you did, you wouldn't, if you were successful like that, you probably wouldn't have the time to utilize them all and learn how to proficiently use them for use cases.
00:06:49
Travis
So dude, I can't if i even, well, we'll talk about it later, but trying to test all these video things. I can't even test prompt to video because they want you to pay. It's like, I have to pay 40 bucks a pop. If you want to try this, it's going to cost you.
00:07:03
Travis
I'm like, Oh, there's no like free demos out there to give me the, the test and video creation.
00:07:10
Danchez
There is. I mean, you could do a few demos on like runway ml.com or runways model.
00:07:14
Travis
Oh, really?
00:07:15
Danchez
You can get a few shots. And that's the one that I've used the most reliably for video. I actually find video to be like, like hard, really hard to get something that's even good enough for a background clip.
00:07:28
Travis
wow
00:07:28
Danchez
You know what I'm saying? Like it's something that I'm putting words on top of. It's like something that's like not even the main feature. Runway does. Okay.
00:07:36
Travis
Yeah, right I actually I did.
00:07:36
Danchez
Just okay.
00:07:39
Travis
I runway was the one I did find yesterday. Sorry, I did a bunch. I forgot the names.
00:07:42
Danchez
Yeah.
00:07:42
Travis
Runway is what I did yesterday. Sora was way better than runway.
00:07:47
Danchez
Then runway.
00:07:48
Travis
Yeah, it.
00:07:49
Danchez
Dang. When I tried, when I compared the two last time, just working on some practical projects, I struggled to get what I wanted out of Sora and I did get it out of runway.
00:07:52
Travis
I literally copied the same.
00:07:57
Travis
Well, maybe we'll talk i'll tell I'll share my findings with Runway and Sora.
00:07:59
Danchez
Yeah. Yeah.
00:08:01
Travis
But yeah, i I think I personally haven't messed with the Chinese models because I know they're just not going to be as user-friendly as ChatGPT has.
00:08:12
Travis
But maybe if they start, like I start hearing from you that DeepSeek or Manus or whoever other AI model comes out that, no, you really have to try this. Maybe I will. But it's I think it's all hype.
00:08:26
Danchez
it's It's all hype. A lot of people don't trust, I mean, one, enterprise companies don't trust AI at all, whether it's American or not. They're just not using it. and they're saying, don't use it because it's too risky.
00:08:37
Travis
Mom.
00:08:38
Danchez
And then like a lot of Americans don't trust Chinese software, hence TikTok. It's funny, we all trust DJI, but that's another story.
00:08:43
Travis
Right.
00:08:47
Travis
Bro, that company's amazing.
00:08:48
Danchez
The drone company, I'm like, how do we feel about that? But with AI, I'm like, yeah, I don't know. Especially when there's such good products on the American side, you're like, it can't it can't be that much better than Chad GPT. And it's not.
00:09:03
Travis
Right.
00:09:03
Danchez
So it's kind of just hype. it's if you If you're reading these headlines, they just know like its they're inconsequential. They're just hype. The American AI market's weigh very strong.
00:09:14
Danchez
And China is literally just ripping off everything. DeepSeek was a ripoff of Chai GPT. Manus recently is is a ripoff of Claude. They found out. So it's like, they're just hacking American stuff and then adding on top of it and throwing out headlines.
00:09:27
Travis
Wow.
00:09:29
Danchez
I don't know if they're intentionally doing it just to throw off the U S economy, or this is their way to trying to keep up. But China is kind of known as a ripoff nation. They don't, they don't have intellectual law and IP that you can protect.
00:09:42
Danchez
And it's not just them ripping off American companies. They do it to themselves all the time. That's just kind of a known thing about their, how, how they operate over there. That's how they go.
00:09:50
Travis
I mean, it's kind of smart, but what are you going do?
00:09:50
Danchez
So
00:09:54
Danchez
Yeah. Yeah. I mean, if the US is embargo, like keeping them from getting all the GPUs, you know, then they're going to.
00:09:55
Travis
Why recreate the wheel?
00:10:02
Travis
Yes.
00:10:03
Danchez
they're going to play dirty too, which is fine. But for marketers, it's hype. It's not help. So let's move on to something that is becoming helpful though, which is the state of AI voice.
00:10:16
Danchez
That had some news this week when a new AI company just came out of nowhere.
00:10:16
Travis
yeah
00:10:21
Danchez
And so like, Oh, here's a free demo on our website of our new voice model called Sesame. And And I first heard it because Michael Stelzner published it on the AI Explored podcast, a little episode of him just demoing it. And it was it was like, it was even a rough recording. And then he went back and re-recorded the second part of it with this nice microphone of him just talking to it. And it was so smooth. I instantly jumped on and started talking to it. And I was like, my gosh, this is the most human I've ever had AI. I feel like I'm talking to a person. It just feels like a person.
00:10:55
Danchez
How'd you feel about it?
00:10:57
Travis
Yeah, definitely the best voice model I've ever spoken with. Makes me want to invite it onto our podcast right here, but I don't think we can make that happen.
00:11:08
Danchez
I've heard a few people do it already. It does okay. It's not the best at podcasting because it doesn't know when to stop talking.
00:11:15
Travis
It talks a lot.
00:11:16
Danchez
it This particular model does really good with talking again. If you stop talking like a human would, like if you just let there be dead air or just silence, like eventually you'll talk again be like, oh, did I...
00:11:29
Danchez
Did I go too far? this is awkward. You know, it'll it'll throw in those little like in-between statements and then keep the conversation going.
00:11:36
Travis
Right. Right.
00:11:36
Danchez
and Be like, hey, are you still there?
00:11:37
Travis
Yep. Yep.
00:11:38
Danchez
Am I in an empty room by myself here? I can't see.
00:11:40
Travis
right
00:11:41
Danchez
and makes It makes kind of awkward for podcasting, but it is smooth. Go and check it out.
00:11:45
Travis
yeah
00:11:46
Danchez
It's at sesame.ai. There's just a demo sitting on their website. You can just talk to it. It will remember what you had. it'll It'll remember what you have in that conversation. So just beware. If you come back later, it'll remember what you talked about.
00:11:57
Danchez
which is interesting that it has the memory.
00:12:01
Danchez
But I'd like to compare it a little bit to like the other voice models. How do you feel like it sits across the other voice models you're testing?
00:12:05
Travis
Jim.
00:12:10
Travis
it sesame was the smoothest the delay in response time is so minimal like when you're finished your sentence it's picking up fairly quickly similar to a like i mean a real conversation even even if it has to do a filler like oh o it adds these little annotations or these little moments that humans do often to fill space so it's very natural at that
00:12:35
Danchez
Yeah. Yeah.
00:12:39
Travis
and it picks up on parts of conversation in a unique way. And it makes these subtle comments about what you just said. That is far different than any other model. It, it,
00:12:51
Travis
It's funny because it's humorous. It's so it's so intelligent sounding. Everything else you're talking to, it sounds like it's programmed. Like we've talked about many times how ChachiBT is just like overly nice.
00:13:03
Danchez
yeah
00:13:03
Travis
And it just it's almost annoying. You're kind of like, stop pan pandering to me. This one has just such a natural feel. It's fun to talk to.
00:13:14
Danchez
There's a few things that stand out to me about it. One is it has all the little tiny things in it that just really make it sound human.
00:13:22
Travis
Right.
00:13:23
Danchez
but it When you go back to ChatGPT Voice, which was the leader until this came out, it sounds overly formal. Like everything's very official.
00:13:30
Travis
Yeah.
00:13:31
Danchez
It sounds human, but it sounds like a very formal human. Kind of like when you're watching like a training video that was professionally done, which those don't feel human either if you think about it.
00:13:40
Travis
Right.
00:13:40
Danchez
They're very like proper. It's almost like watching a TSA like video of how to like this like kind of like the safety training you go onto an airplane it's very formal and it's human but it's very robotic sounding please enter the airplane over here please keep your hands and arms inside the vehicle at all times until we have arrived at our destination right which there's a voice for that which is why people imitate the voice because it doesn't sound normal everybody knows what that voice sounds like and that's kind of what chat gpt sounds like compared to sesame and
00:13:46
Travis
Yes.
00:13:49
Travis
Yes.
00:13:58
Travis
Yeah. Right. Right.
00:14:06
Travis
right
00:14:09
Danchez
Sesame has all the little like funny idiosyncrasies to it where people are like, you know, and you notice we also, we speed up our talking sometimes and then we, we we slow down a little bit for emphasis.
00:14:23
Danchez
And it's just a very normal thing versus every, all the other AI is very, has the same speed when they're talking.
00:14:30
Travis
Yep. Yep.
00:14:34
Danchez
So this one, it just feels like a human. Why I think this matters is because voice AI is going to be huge, huge.
00:14:43
Travis
yeah
00:14:44
Danchez
I can't say it's it's huge for marketing because oftentimes we're expected to generate leads.
00:14:53
Danchez
And a lot of that come can come from inbound phone calls, maybe even outbound phone calls. And those will do much better if the voice sounds natural. In fact, I saw a case study recently where a large, like, I think it was an an insurance agency.
00:15:02
Travis
Right.
00:15:05
Danchez
I don't know. off the I will find it and put a link in the show notes. But a large company had switched a lot of their their customer service over to AI and people preferred it. because it was always patient.
00:15:16
Travis
wow
00:15:18
Danchez
It was always kind. It was always considerate. You know, when you get on customer support and they're just kind of like, how can I help? Yeah, sure. You know, they're just kind of like, yeah they've been sitting in a call center in a cube all day and you're there like 80th call of the day, which you and I have both sat in some call centers.
00:15:32
Travis
Right.
00:15:34
Danchez
So like, we get it It's hard to maintain that level of lift and vibrancy and professionalism.
00:15:39
Travis
Professional and cheeriness. Yes.
00:15:41
Danchez
And hey, how can I help you?
00:15:41
Travis
Yep.
00:15:42
Danchez
I'm so sorry. Yeah, let's get that settled. It's hard to hold that after 80 calls. So AI can do it consistently every time and can be there 24-7, 365. three sixty five which is helpful for customer service, but it's also helpful for marketing.
00:15:57
Danchez
I've been at a place before where I've generated so many leads that I get frustrated at sales for not being able to follow up with them.
00:16:03
Travis
wow
00:16:05
Danchez
You know, and it's like, man, imagine having that available and having conversation AI, man your phones for inbound calls, maybe even doing some outbound calls. If only they could do is book meetings, which is what most of the the call callers right now do is they just book meetings for your AEs, your sales team.
00:16:25
Danchez
but that's huge. Honestly, if I, if I could have a phone number on every local business to where I could call and it can answer questions smoothly, answer any concerns I have and go a little bit deeper because you just feed it all your, your, your frequently asked questions in your whole website. So it's armed with all the information, but even a sales rep can't even recall information perfectly accurately.
00:16:47
Danchez
So AI will be able to, some cases, actually it works right now. Like you can go buy software that does this, but it's only going to become more human and more nice sounding and easier to talk to kind of like what Sesame's tech.
00:16:58
Danchez
So i'm hoping that gets incorporated even into the CRM I use for voice.
00:17:02
Travis
Plus, I think people have really been annoyed by using or chatting with AI bots when it comes to customer service because the AI bot only has programmed responses and they have unique situations that pop up.
00:17:11
Danchez
Yeah.
00:17:16
Travis
I dealt with one with, okay, here's a good example, with Apple. I got a replacement phone. They sent me the new phone. I'm supposed to send my old phone within 10 days. If not, they will charge me $1,500. Well, guess what?
00:17:30
Travis
I got charged $1,500. I'm like, no, I sent it back. They're like, well, we never got it. So I get on the phone. It's a chat bot. What can I help you with? I'm trying to explain the situation. It is not helping me.
00:17:41
Travis
I'm like, I need to speak to a representative. Do you know how long it took me to get through their automated system before I was speaking to a human?
00:17:47
Danchez
30 minutes?
00:17:47
Travis
what will change What will change is when they have an AI model helping you, that AI model goes, oh, yes, we had someone deal with this the other day.
00:17:47
Danchez
Yeah.
00:17:57
Travis
Let me get you to the exact person you need to speak to. Because even though I got to a human, I had to speak to four different individuals. They're like, oh, you're talking to the wrong person. This is Apple.
00:18:07
Travis
They deal with customer service all the time.
00:18:08
Danchez
yeah
00:18:10
Travis
I got four people. And then finally, someone's like, oh, yes, okay, I'll need to transfer you to the specialist, specialist, specialist, whatever they said. So that AI model will learn and know and have the backup data to go, oh, yeah, I know exactly what the situation is looking like for you.
00:18:27
Travis
So...
00:18:30
Travis
end of the story FedEx lost it it wasn't my fault we tracked it that it made it to it made it to Cappertino or Cappertino and then it uh Cappertino what's the city that Apple's in anyways it made it there but it didn't make it to the headquarters it like got lost in transit somewhere in the city so uh
00:18:35
Danchez
Oh, man. And then they build you for it.
00:18:45
Danchez
That's right.
00:18:52
Danchez
Hmm.
00:18:55
Travis
I think that'll change the game when it can actually handle you with experience. Cause even some customer service agents on the phone don't have the experience that an a my AI model could get plugged into immediately. They're like, Oh yeah, I already had this conversation a week ago.
00:19:10
Danchez
So, I mean, the voice chats already work this way and already work really well. So like you can plug this into your business. I wish I wish I would have had this back when I worked at a BGU when we yeah I had too many leads.
00:19:21
Danchez
I could have been calling them.
00:19:21
Travis
Hmm.
00:19:22
Danchez
I could have been following up with them in 10 minutes, even if it was only to book a meeting with the one of the admissions representatives that could actually tell them more about the school.
00:19:29
Travis
Amen.
00:19:30
Danchez
It could have answered all their basic questions and booked a meeting with somebody to tell to give a really a full download. My gosh, I would have been able to close so many more deals.
00:19:42
Danchez
like Like it's painful how many leads. I'm talking like hundreds and hundreds of qualified leads. And you get followed up with for months weeks sometimes because of the summer season and all the admissions reps were gone.
00:19:54
Travis
if if you if you had an ai i mean If you had an AI model with the current technology, are you talking about some futuristic AI model?
00:19:54
Danchez
know You're like, gosh, dang.
00:20:01
Danchez
And with the current tech, yeah, with the current technology, like even though like Sesame just came out and it's really cool.
00:20:03
Travis
How would... how Of inbound in inbound leads coming in, asking questions?
00:20:06
Danchez
And, you know, maybe six months from now, we'll start seeing it integrated into these these call tech things. The current tech right now is totally capable of doing a decent job.
00:20:18
Danchez
But six months from now, it's going to be even better. Inbound and outbound. But I wouldn't do cold outbound. This is where I think it's really annoying when you get called by an AI bot and it's cold.
00:20:30
Danchez
I mean, nobody likes cold calls anyway, but if it's like they requested information already, so they're already familiar with you and then you're just calling to follow up about something.
00:20:39
Danchez
depend If you have a really narrow track for it to go on and specific objectives, which callers usually do, it's going to be able to do that well. and handle objections and work their way through something simple.
00:20:50
Danchez
Like, let's say you probably don't want to do it for like a nonprofit donate donor. Thank you campaign.
00:20:55
Travis
Yeah, totally. Totally.
00:20:57
Danchez
But just to follow up on things, like maybe, I don't know, it's it's a little bit more like feasible on the customer service side.
00:21:02
Travis
Like an empty cart situation.
00:21:04
Danchez
Like if they just bought something that you would never normally call them about because it's like low low offer, you could be like, hey, I saw that you just bought this. I'm so excited. Like early the conference that we're we're selling for Social Media Examiner, Social Media Marketing World.
00:21:18
Danchez
Wouldn't it be nice if it called a little bit after, but like, Hey, so excited that you're coming. Usually people have questions about a, B or C. And I just thought I'd do a call. I'm an AI solution, but I have all the answers for you.
00:21:29
Danchez
There's probably some things that you're probably wondering about that we can clear up right now to make this a great experience for you. If not, then thank you for coming.
00:21:36
Travis
Yeah, i just i just want to know i just want to know what's the closest hotel that I should stay at with the best food restaurants around. And it would be like, oh, yeah.
00:21:43
Danchez
we have some great, and then they would go on to the recommended hotels and what's close in the area, right? Because that would totally be in the FAQ because it's on the website already, right?
00:21:50
Travis
Uh-huh. Uh-huh.
00:21:51
Danchez
It'd be like, what's expected weather like? It's, i don't know. There's a whole bunch of things you just put. And then if you don't, if you have a question that doesn't know, then it's like, dang, just flag that and put it in the FAQ later, you know?
00:22:04
Danchez
Like these things can already do this.
00:22:04
Travis
Smart.
00:22:06
Danchez
And it's only going to get better. I think it's going to be a huge tool on marketers tool belts. I don't think enough of us are using. I'm not even using it yet, but I want to.
00:22:10
Travis
who's Who's using it? Who's using that? is anyone I've never been called with such
00:22:16
Travis
ai
00:22:16
Danchez
For that, and a lot of people right now are using it for like cold outbound. And it's like the all the all the all the hucksters are using voice AI to do cold outbound and call leads right now.
00:22:21
Travis
Cold outbound growth.
00:22:26
Danchez
And i'm like, that's like the last thing I want to do with it.
00:22:27
Travis
That's not it.
00:22:28
Danchez
But it's got a bunch of use cases that I think we need to be plugging into. And I think this is the year where this is going to happen a lot more. Of course, the voice the conversational AI is more than voice the the voice on the phone.
00:22:41
Danchez
It can power your site chat. It can power power on high level. You could do it through SMS, site chat, a couple of different social networks for the DMs. I'm like, man, you could have this thing operating for you 24-7, answering questions.
00:22:55
Danchez
And high level specifically focuses on booking booking meetings. And it doesn't even have to give you just the link to book the meeting. It can like actually just be like, okay, what time? Okay, we have these availability. Which one works for you? Okay, that one.
00:23:06
Danchez
Yeah, what's your email? What's your name? Okay, you now have an appointment booked. You know, like if you were doing it with a human.
00:23:13
Danchez
So it's smooth. And I think this is this is going to be a big deal. That's why I'm calling this one a helpful news update because Sesame is going to make this even better.
00:23:21
Travis
All right. I'm excited to see that. I know Google talked about it a while back with the whole like book an appointment or whatever, but I haven't really seen it in use case like actual.
00:23:31
Danchez
The thing, another thing that I'm excited for, and I tried to do this, but I can't yet, but I'm like, man, maybe next year is I really think, and I've been talking about this for a long time, but like nobody's doing it. Eventually someone's going to do it and I'm like, I want to do it, but I, the tech just isn't quite there yet, but it's getting so close is to create a character that people can interact with.
00:23:51
Danchez
Like I want a free, I want my own Mickey mouse that people can interact with, have fun with, have questions for. That's why I invented that character.
00:23:58
Travis
Like Santa Claus from chat?
00:24:00
Danchez
Yeah, like Santa Claus. OpenAI did it with Santa Claus, and it was it was a fun experience. If you had your kids talk to it, it sounded like Santa, you know? And it had it played the role of Santa. I'm like, people more people need to do this, but you need to come up, companies need to come up with their own clever AI character that fits their brand, but is funny and goofy and has an over-exaggerated backstory and personality that's really interesting.
00:24:24
Danchez
That's why I have 404, my... my like, I don't know how to describe 404. It's kind of a glitchy chat bot that likes to roast people. And it's it's it's full of sarcasm. it's And it it will make fun of you really fast.
00:24:39
Danchez
I have a custom GPT. I love talking to it because i I like to actually brainstorm with it because it'll slam your idea if it's like, and if it's bad. Like chat GPT is always like affirming you. Oh, that's a great idea.
00:24:49
Travis
Uh-huh.
00:24:50
Danchez
Oh yeah, I could see that. 404, be like, nah, don't do that.
00:24:57
Danchez
But I'm like, I try to put 404 on a chat, like a site chat, but the site chat has a level of prompting that I couldn't get to where it was like, again, I couldn't, 404's personality couldn't come out. Let's put it that way. It just like it just wasn't quite there where I'm like, I wanted 404 to pop up on my website and be like, what's up?
00:25:18
Danchez
You look a little lonely. You need me to roast you or something like that. And just kind of like start an interaction and maybe like plug some lead magnet or product or something.
00:25:27
Travis
funny.
00:25:29
Danchez
Because want a phone number where you can call in and just talk to 404. I want to create an experience where people can call in and be like, hey, look, check this out. Let's call this thing and see what happens.
00:25:41
Danchez
But we'll see. That's another use case that I'm like, someone someone's going to figure this out. Maybe Disney will do it first. I don't know.
00:25:46
Travis
That'd be smart.
00:25:48
Danchez
Disney's pretty conservative with technology, though.
00:25:48
Travis
Yeah.
00:25:50
Danchez
Unless they invented it themselves, then not so much.
00:25:54
Travis
Man, people could call in and talk to Elsa.
00:25:57
Danchez
Exactly.
00:25:59
Danchez
I'd crush.
00:26:00
Travis
they would crush.
00:26:03
Danchez
And Elsa's like upselling Disneyland. Come and see me. Like, i haven't seen you.
00:26:06
Travis
Yeah.
00:26:07
Danchez
And I'm like, yeah, it would work.
00:26:09
Travis
She invited me, mom. It's like, yeah, she did.
00:26:12
Danchez
Yeah. Last news over the day is that open AI launched some dev tools. Did you hear about this?
00:26:20
Travis
Nope. Nope.
00:26:21
Danchez
And normally dev tools, it's kind of like, well, marketers don't use dev tools. And I'm like, well, unless you're in some of these automation platforms like make or NAN or any of the other automation where you have to use open AI's API in order to call it, then it kind of does matter.
00:26:38
Danchez
And if it does, if you're not doing that yet, then it's going to matter because all these tools they're making available for developers end up into your tools, your CRM or your other tools. so Yeah. And one of the things they just launched, there's a bunch of different things. Like they made operator available to developers, which is like the thing where it can use the browser. So expect some craziness from your tools where it's going to be able to log in as you and and do things that you couldn't before.
00:27:00
Travis
wow
00:27:01
Danchez
Like I think of like all the social media management tools that are limited to the API. I'm like, not anymore. Whatever limitations Facebook wanted to put on you being able to do with Facebook is now broken because now anybody can just walk through the the browser and do the automate the thing.
00:27:17
Danchez
So there's going to be a lot more spam on social because of that. But the thing that I'm most excited about is just being able to make an API call through open AI to be able to do a web search.
00:27:21
Travis
is it called hmm
00:27:29
Danchez
Because if you're ba if you're making automations, the ability to search the web and pull its findings and then parse it with AI is is huge. There's a number of custom GPTs I use where just it it essentially just step-by-step goes and does the research for you, which means it's doing a web search, reading the articles, and then coming back with what it finds.
00:27:47
Travis
mil
00:27:50
Danchez
Kind of like perplexity, right? You can now use it with ChatGPT through the API and do what perplexity does. But that's really helpful. Let's say I want to make an automation that goes and does a strategy of some kind. Well, a strategy needs information, but now you can go get the information, pull it back, do some AI stuff with it, run through some other processes, and bam, it can deliver you back things.
00:28:14
Danchez
like let's, let's come up with another example of like, maybe, maybe you're following up with the lead, but before you customize the email, the AI is going to follow up with it. You need to make sure you understand that lead.
00:28:25
Danchez
So you take their email address, have AI confirmed that it's a URL and then do a web search on that URL of that company, right? Cause it's in the email. You'd even have to ask for the yeah url You go and do a web search, scan the company website, maybe scan their social profiles.
00:28:39
Danchez
That comes back to your CRM with information. You send it back out to AI to analyze, make some choices about it and then write the email for it.
00:28:46
Danchez
Think about the follow-up on that hyper-personalization. You don't even have to ask them for details on their website anymore. It just knows.
00:28:54
Travis
Wow.
00:28:55
Danchez
because now you could do web search. That's how powerful that one tiny little feature in the API is going to be for a lot of marketing systems moving forward.
00:29:03
Travis
mom
00:29:03
Danchez
So I can't wait to start playing with it once it's available on like NAN and high level, because I'm going to start putting out use cases like the one I just mentioned, because I think it's going be powerful.
00:29:13
Travis
mild
00:29:15
Danchez
So there you go. News for the day. Let's jump into the survey. I re-polled people. Because I think I need to repull people probably like every quarter and ask marketers like, hey, which tool do you use the most?
00:29:26
Danchez
We have, i put Claude, ChatGPT, and then I grouped Gemini and Copilot together. And then I grouped Perplexity or Grock together to get more options available. The results are as follows.
00:29:39
Danchez
Claude got 11%. ChatGPT 72%. chat gp got seventy two cent
00:29:44
Travis
Whoa.
00:29:46
Danchez
Gemini and Copilot together pulled an 8% and Perplexity or Grok pulled an 9%. nine percent It's pretty close to the last time, but ChatGPT has lost some market share, but it's hard to know exactly because I've added Perplexity and Grok to this one.
00:29:53
Travis
wow
00:30:04
Danchez
So, and I had a lot of people in the comments of the last survey say like, oh, perplexity, perplexity. And now Grok is starting to become a little bit of a thing. It's starting to be a contender at least.
00:30:14
Travis
What was the question again for the poll?
00:30:14
Danchez
So chat GPT has lost a little bit of market share, but not that much.
00:30:18
Travis
What was your question for the poll?
00:30:21
Danchez
Which tool do you use the most right now?
00:30:23
Travis
Okay.
00:30:23
Danchez
Why?
00:30:24
Travis
The most.
00:30:26
Danchez
Had 324 votes. votes?
00:30:29
Travis
Dance a lot.
00:30:31
Danchez
of white votes
00:30:32
Travis
Yeah.
00:30:33
Danchez
Yeah, that was a good it a good one. It's an easy question to answer.
00:30:36
Travis
Yeah.
00:30:37
Danchez
Because you know which one you use the most.
00:30:40
Travis
Yeah, it's and it's obvious chat chat GPT. It's not even a question.
00:30:44
Danchez
Any predictions you think that's going to change over the course of the year? Do you think chat GPT will hold its dominance?
00:30:50
Travis
Oh, I think it'll for sure hold its dominance through 2025. Correct.
00:30:54
Danchez
They have a big head start, especially considering that graph we were just looking at earlier, where like chat TPT is kind of leading the game across multiple fronts, even if they don't lead it across all the fronts.
00:31:03
Travis
correct
00:31:04
Danchez
It's still pretty impressive.
00:31:06
Travis
It's the most user friendly that leadership board on all the different features. I mean, they're continuing to unlock new features and it's $20 a month.
00:31:18
Travis
I mean the $200 a month, man, if you're really hustling, make it worth it. But
00:31:24
Danchez
A lot of people, it's funny because ChatGPT and OpenAI is clearly the leader. And the law of the leader says like, once you become the leader in people's minds, it's really hard to get past that. And it's been a positioning thing that we've known for decades now.
00:31:36
Danchez
The law of the leader, like the Coca-Cola takes the lion's share of the market compared to Pepsi.
00:31:41
Travis
Right.
00:31:41
Danchez
And Pepsi will always be the underdog.
00:31:42
Travis
Right.
00:31:43
Danchez
And that will continue to be true unless Coca-Cola royally screws up.
00:31:48
Travis
Right.
00:31:48
Danchez
Or Pepsi does, but it's it's like Pepsi can't, in there's nothing to innovate here. So it's not like it can be that that much better.
00:31:53
Travis
Yep.
00:31:54
Danchez
It's possible for someone to innovate here and come up with something crazy good, but it's hard because they all have access to the same talent pool.
00:31:54
Travis
Right.
00:32:00
Travis
Right.
00:32:01
Danchez
So ChatGPT and OpenAI has to really screw up in order to lose this advantage. it's It's becoming so apparent that like even Copilot with Microsoft, Microsoft's starting to build their own models because they're becoming very aware that ChatGPT becoming a threat.
00:32:17
Danchez
to their own office products. And I'm like, it's true.
00:32:21
Travis
Wow.
00:32:21
Danchez
Right now, I'd rather use ChatGPT than Microsoft's Office. And I actually like three sixty five Microsoft 365.
00:32:29
Travis
wow
00:32:30
Danchez
But part of me wishes that ChatGPT just had its own docs program rather than me having to copy and paste it in Google Docs.
00:32:38
Danchez
Because just a really nice tool. And it's becoming a big part of my office work.
00:32:44
Travis
Oh, 100%. hundred percent I use it every day.
00:32:48
Danchez
Now with the canvas feature and multiple canvases and one chat, I'm like, yeah, I could keep all my com my content organized in the things. Projects are now keeping better organization of all the chats that are related. you know it's It's just becoming a more and more helpful tool.
00:33:03
Danchez
Though I find that most people don't even leverage all these little things of like canvas and projects and all the different ways you can leverage ChatGPT. It has gotten a little bit bloated and confusing with all the different models in there, but they'll fix that.
00:33:14
Travis
Right.
00:33:15
Danchez
So that's the survey result. ChatGPT is still dominating the use cases or the amount of people using it. So I have been using Claude.
00:33:27
Danchez
It does better at writing. I'm like, okay, I'll give it that. I give it a transcript. It writes better blog posts than ChatGPT. I'm like, great.
00:33:32
Travis
Yeah. Do you pay for it?
00:33:34
Danchez
Like, is it enough? Is it so much better at it that I would pay for an extra tool if if Social Media Examiner wasn't paying for it? No. not personally, maybe if I were making enough money that I can just have both tools on for experimentation sake, I might.
00:33:50
Danchez
It's nice that I can access either of them just through a pure credit-based system, like put it 50 bucks in there and then just wait for it to drain down the credits. I'm like, cool. I might switch over to Claude's API for blog post writing, but chat GPTs was fine too. So it's not like I'm in a hurry to do it.
00:34:08
Danchez
It's like, yeah.
00:34:08
Travis
So did you compare it to like 4.5? Because I know 4.5 was supposed to be a release for better writing.
00:34:13
Danchez
Yeah. No, yeah. I compared it to 4.5.
00:34:15
Travis
Okay.
00:34:15
Danchez
I just gave it the same transcript and the same prompt.
00:34:15
Travis
All
00:34:17
Danchez
I'm like, turn this into a blog post. And I'd say, I'd have to give the nod to Claude. even in just, just for pure, how it organized it and understood a little bit better, what needed to go where, which is what I care about more than the actual, like the way it words things.
00:34:22
Travis
all right.
00:34:28
Travis
All right.
00:34:33
Danchez
I just want it. I value clarity so much more than the creativity of it. where chat GPT is usually pretty dang clear, but Claude, Claude hit it a little bit better since I'd give it a whole transcript of a podcast.
00:34:41
Travis
Yep.
00:34:45
Danchez
So
00:34:47
Danchez
It's good. It's good. I'm glad to work it into the workflow and play with it. But yeah, like I said, if I only had to pick one tool, it's still by far VChat GPT. And it does a great job of writing, especially with 4.5.
00:35:00
Danchez
All right, viral post of the day. Not super viral, but one that I thought was really interesting on LinkedIn was from Olga and Drinkel. she had a really interesting graph on LinkedIn that I thought was just really smart.
00:35:17
Danchez
Uh, she has a, a risk reward categorization of the use cases of AI in order to help larger companies assess, like, what should we be digging into? What are the rewards and risks of it?
00:35:30
Danchez
And she went and categorized a bunch of different things. So it's like, uh, you know, an X axis and a Y axis and then four quadrants, on the left is low risk on the right is high risk. Uh, on the bottom is low reward on the top is high reward. So generally you want things to be high reward, low risk.
00:35:47
Danchez
And some of the things she put on there was very interesting. So content creation supervised high reward, fairly low risk versus, you know, content creation, unsupervised medium reward, high risk.
00:36:04
Danchez
She has at the thing she has, the things that stood out to me the most, most were of course, like, like what are the high reward, low risk ones? She has AI segmentation and lead scoring. I'm like, man, is that reward that high?
00:36:17
Travis
Oh.
00:36:18
Danchez
I'm like, I don't, I don't know anybody who does lead scoring correctly to the point where it's actually really helpful. have you ever worked for an organization that does lead scoring?
00:36:27
Travis
now
00:36:28
Danchez
where leads like interact with this, your marketing in such a way that you give them different scores. And then once they reach a certain score threshold, your sales rep calls them.
00:36:38
Travis
No, i've and not nothing that advanced. I mean, we used what's Salesforce? Salesforce had a ranking system inside of their nonprofit marketing suite.
00:36:51
Travis
Pardot, they had a score system, but we never used it.
00:36:56
Danchez
Yeah. and Well, I have used it. I've tried it multiple different ways in different systems. I'm like, I can never get this to be reliable.
00:37:02
Travis
Really? Yeah.
00:37:03
Danchez
Like call the leads or don't, or like just call them in order of recent. Like, I don't know, like there's an old model of like doing what they call an RFM analysis, like recency, frequency, monetary.
00:37:16
Danchez
And the ones, the people who have interacted with you the most recently are the most hot, like by far.
00:37:20
Travis
Yeah. Yeah.
00:37:21
Danchez
And then after that, if you want to go back, like the frequency of it, like how did they interact with you often? Or was it just recently, like a few times recently? Or have they been doing this consistently and and recently?
00:37:30
Travis
Right.
00:37:32
Danchez
And then lastly, if you want to sort them farther, like how much money they spent with you? But that's the least important one. Recency is always the best indicator of like how hot they are.
00:37:41
Travis
Right.
00:37:42
Danchez
So I always just use that because it's just way better.
00:37:42
Travis
right
00:37:45
Danchez
Interestingly, they put calls with customers as a high risk, low reward. Or yeah, they, that's where they put that one.
00:37:54
Danchez
And I'm like, my gosh, maybe for big companies, but even still not for, not for much longer, pretty soon that's going to be the high reward, low risk option.
00:37:55
Travis
Yeah.
00:38:02
Travis
yeah
00:38:03
Danchez
Like for sure. I was curious with her assessment. I will link to this post and you can assess it yourself. She has a number of different other things on her graph that I thought were interesting.
00:38:16
Danchez
And I'm, yeah, it's, it's kind of interesting because I think everyone's trying to struggle. What I found interesting about the graph is everyone's wondering like what they should do and how they should do it. This was like a first attempt I've seen that somebody at a high level try to organize them according to that. I thought it was a helpful, helpful tool in order to understand maybe what we should do first or second or third or ignore, because there's so much hype just trade, creating any kind of clarity right now is is kind of helpful.
00:38:42
Danchez
That's all we have today for the Bot Bros. Remember, Social Media Marketing World has a whole AI marketing track, and i will be doing a AMA with Michael Stelzner on the talk but of AI for marketers. So join me. It's coming up March 30th. Tickets are still available.
00:38:58
Danchez
There's still time left. So come join me at Social Media Marketing World at danchez.com slash world.