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The Magic of ChatGPT’s New Canvas Feature For Content Marketing
476 Plays1 month ago
In this AI marketing podcast, Dan Sanchez explores the exciting new ChatGPT feature, “ChatGPT 4.0 with Canvas.” This feature offers marketers a more intuitive way to collaborate on content creation and optimize workflows. Dan dives deep into the many functionalities Canvas brings to the table, including its ability to handle complex tasks like repurposing content, creating job descriptions, and more—all within one dynamic workspace. He compares it with similar tools, discusses its impact on marketing strategies, and shares his firsthand experiences using it. Tune in to hear how this tool is transforming content creation and making it easier for marketers to do more with less.
Timestamps:
• 00:00 – 02:50: Introduction and show overview
• 02:51 – 04:45: Unveiling the new ChatGPT 4.0 Canvas feature
• 04:46 – 07:30: Key benefits for marketers using ChatGPT with Canvas
• 07:31 – 10:30: Real-world applications: Repurposing podcast content into blog posts and social media posts
• 10:31 – 13:00: The evolution of ChatGPT: Comparing Canvas with similar tools like Claude’s Artifacts
• 13:01 – 15:20: Collaborative features and what makes Canvas unique
• 15:21 – 18:00: Use cases beyond content: Job descriptions and administrative documents
• 18:01 – 20:30: Discussion on the limitations and future potential of Canvas
• 20:31 – 23:00: Final thoughts: Why this feature is a game-changer for marketing teams
• 23:01 – 25:00: Outro and call-to-action: Connect with Dan on LinkedIn and share your experience with ChatGPT Canvas
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Transcript
Introduction to ChatGPT's Marketing Feature
00:00:04
Speaker
Welcome back to the AI driven marketer where we teach marketers how to move faster, build better and think smarter with AI. So today we're going to talk about a new feature that has just landed in chat GPT. You're probably getting the notification now. It just popped up for me, even though I've been using it for almost two weeks now. And I got to say this one feature is a game changer for marketers. I feel like they they made it just for us. Like this is, this is a marketing centric feature.
00:00:31
Speaker
and I'm just so happy with it. it's good to It's already changing my workflow with it, and I can't stop using it for a lot of different marketing tasks, because as you know, content marketing makes up a significant portion of what we do as marketers. And this this one feature changes the game for all of our content-related needs, and it can go farther in that, but I want to break down some basic ones for you and kind of dive into how I'm using it and how I think it's going to be useful for all marketers in the future.
ChatGPT vs. Claude's Artifacts
00:00:57
Speaker
And that feature is ChatGPT 4.0 with Canvas. Apparently it's a ripoff of something Claude i already had called Artifacts. Or maybe I can't remember. I'm i'm not a Claude user. I'm a ChatGPT guy. So Claude people, I'm sorry. But this is new to ChatGPT and apparently it's more robust than what Claude had. And I'm sure they'll go back and forth in the fight to maintain supremacy who's got the best AI tools.
00:01:21
Speaker
but it's it was new to me and it has been a very, very helpful tool.
Accessing ChatGPT with Canvas
00:01:25
Speaker
And what it is, is that as soon as you enter a prompt, you can actually see it in the dropdown if you're watching with me on video. You have to go to the website, chatgpt.com, in order to access this. It's not on the iPhone or the Mac app yet.
00:01:37
Speaker
but I'm sure it will be soon, but if you go to the website, it's it's like a model selection where we have chatgpt40, we have chatgpt40 with Canvas, 01 preview, 01 mini, man, we have lots of options to play with. And if you haven't seen the 01 preview episode I did, go back a few episodes and check that out, because that was another game-changing thing.
00:01:53
Speaker
I'm looking forward to when all these things are blended into one thing. But for now, they're all separate. So I'm going to go to and select the chat GPT40 with Canvas, gives a little beta code. So they'll probably take it out of beta eventually. it's like But I guess it can be buggy, but it's been working perfect for me. So I don't know what to say there. And what you do is you prompt it and then it creates a separate page or a separate canvas for you to collaborate with on a piece of content or a piece of writing or something that's more static and while you can maintain your conversation with AI in a different separate part of the screen or the window.
00:02:27
Speaker
But it's one of those things where I can just show you, and of course I'll be talking along it if you're listening on audio. But I'm going to go ahead and paste in here a pre-built prompt. Since I'm a podcaster and I've talked a lot about repurposing pod transcripts into content, I'm just going to make a blog post for my last podcast that I posted on this about building GPDs, the advanced guide.
00:02:48
Speaker
And I have a really simple prompt to kick it off with, with the the transcript underneath. The prompt says, take the transcript below from the podcast episode and turn it into a blog post without referring to the episode. Make sure to write it in a way to make the content easy to understand in the voice of Dan Sanchez and easy to scan by breaking it up to small chunks when appropriate. Dan's writing style is direct, authoritative, and friendly.
Exploring Canvas Interface
00:03:11
Speaker
Pretty basic prompt. I didn't give it a lot of context about like the show or like what the AI-driven marketer is. I'm just starting with that. and Go ahead and hit return. And AI, it's stalling now, of course. But now it's starting to think and boom, it's loading it and actually writing it all in a separate window that's opened up on the right-hand side. But the chat that we've all come to know for for chat GPT here is now on the left side.
00:03:38
Speaker
where I have my my submission at the top and its instructions or its feedback on the left where it says, sure thing, here's how I transformed the pod tratscript transcript into an easily scannable blog post, keeping your style in mind. And then it has a little link or a button to the, I guess the document on the right, the canvas.
00:03:57
Speaker
And then it says, let me know if there's anything you'd like to expand on or if you need a different angle for this blog post. There's actually, let me break down what you what I see on this canvas. And the and the message is, I can still chat to chat GPT on the left side, but on the right right side, I have something that looks like a Google Doc. You can even comment, like as you hover over different paragraphs, you can comment on it.
00:04:20
Speaker
or I think even have a conversation with chat GPT on little pieces of it. But what's cool is that this isn't just a static piece of content. You can edit this thing yourself. If I want to maybe eliminate this sentence here, if I want to change up this title, why you should build a custom GPT,
00:04:37
Speaker
Now, like, I can change it. I'm actually, as I'm scanning through this and looking at it, remembering what was in this blog post, this this one did pretty good. I've become a bigger and bigger fan of how chatgpt
Refining Blog Posts with ChatGPT
00:04:47
Speaker
writes. I know Claude I've heard is a step ahead, but i've I'm pretty happy with how chatgpt produces content.
00:04:54
Speaker
And this blog post is looking pretty good, but chatgbt gives you some options here. So you can of course go back to the message on the the the chat window on the left hand side and say something like, can you, or I think I'm missing like a, I actually have a numbered list in here that I remember in this episode that it didn't include. Can you, and I could type that there and there it is on the right hand side. It's rewriting the whole blog post, reorganizing it.
00:05:21
Speaker
And there it is, the step-by-step guide to building your custom GPT. And now I have a numbered list, and it was the numbered list that I gave in the episode itself. It's looking really good. And it's re-emphasizing the ask, sorry, the the when do ask framework that I mentioned in that episode.
00:05:38
Speaker
There are some buttons on this canvas. It has a back button or a previous version. You can always go back into multiple versions. There is a copy content button, which is helpful for transferring it to a dock. There's also on the bottom right-hand side of the canvas, there's a number of different tools that you have. You can click the add emojis button, which it just sprinkles and emojis. I don't know why you'd ever want to push that because it's just too many emojis. um Add final polish. I'll go ahead and click that and see what happens.
00:06:04
Speaker
I think it is doing not much because it was already pretty good. But if I had sliced and diced it up, it would have probably gone and corrected all my stuff because I i leave lots of typos. so You could change the reading level of it. Let's go ahead and see what it would be like to leave it as a kindergarten level. Because remember, we can always go back to a different iteration. So let's go kind kindergarten. It goes all the way up to graduate school down to kindergarten. to multiple All the steps in between.
00:06:28
Speaker
Here's the title for the kindergarten version of this blog post. How to make your own helper bot to do your marketing jobs. That's cute. and then it gave it's Every time you make edits to the canvas, it it continues the conversation over in the chat GPT side, the chat bot side, and it said, edited. I've rewritten the text to make it simple and easy for a kindergartner to understand. Let me know if you need any help or more changes or if this works for your needs.
00:06:53
Speaker
and it's asking me to give it a help or a rating, I'm gonna go ahead and give it a thumbs up. Or at least at first thought it seems like it's doing pretty good. But I'm
Collaborative Editing with Canvas
00:07:01
Speaker
gonna go ahead and change it back to, but you could do you can either do this by the little buttons here, or you could just ask it in chatgpt, but I like that it kinda gives you some, I don't know, some like wiggle room here.
00:07:14
Speaker
I'm going to go ahead and just kick it back to a college level. I don't know why college. I know your marketers are supposed to write for an eighth grade level though, but I'm going to go ahead and leave it at college. And it's rewriting the whole blog post. One of the best parts about this whole thing is that you can actually chat with Chat GPT about individual sections of it. So you don't have to touch the whole thing. You might be happy with the whole thing, but let's say you're not happy with the way it runs its conclusion. I can go ahead and highlight the conclusion And a little pop-up comes where I can either bold it, italicize it. I think I can change either heading or heading one, two, three, or body, right? So you get that when you highlight so when you or highlight something. But you can also also click Ask GPT. And then you could say, I don't know, maybe if I want to end the blog post with a joke. Bam. And it's just rewriting that section, not the whole thing. The rest of it's left intact.
00:08:10
Speaker
So now you've seen some of the capabilities of it, but as a marketer, as somebody who writes blog posts and social posts and all these things, I just find it so much more intuitive to work with AI in this way. It almost becomes more like an agent. And I can say that truly for the first time, it feels more like this.
00:08:28
Speaker
this like collaborator, this this assistant, because I'm not having to be like, okay, rewrite the whole thing from scratch, you screwed up. I can be like, hey, no, just fix this part. Hey, okay, change the whole tone. Okay, it's almost like we're crafting this together to make it something truly fantastic. And then, of course, when it's said and done, I can copy and paste the whole thing, drop it into a Google Doc for my team to review. But again, there's even comments here. So if you have the team version of chat GPT, you can actually go ahead and leave comments and be like, too long.
00:08:57
Speaker
You know, apparently if you leave a comment, it doesn't leave a comment. It's just another way to leave instructions for chat GPT. So, but you can either do the little comment thing or highlight it and I say ask GPT. but You'd have to still bring it into Google docs in order to leave comments and mark things up.
00:09:13
Speaker
But the thing that I love about it is that you actually have a place where you can collaborate with AI, just like if you were two people on a Google Doc collaborating and working on something together.
Repurposing Content Across Platforms
00:09:22
Speaker
Except this time, AI is your sidekick helping you craft something amazing or doing all the work for you and you're just changing little ni little tiny things.
00:09:30
Speaker
One thing that I think this is really useful for is that you can knock out a lot of content within just one conversation because I can knock out this blog post and be like, come back to the chat and say, great. Now create a series of posts from this, from this episode for LinkedIn in the same style, but write more choppy, and add more variation to line breaks. And it's going to come up with my LinkedIn series. Bam, there we go. So what's nice about this is that I have now have two different canvases within the same chat.
00:10:12
Speaker
one for the LinkedIn series and another one I can scroll back up just a short ways to find my blog post. So from one entry I'd only have to enter the transcript once I can get everything. Now you could have done this within LinkedIn before or within a chat window before but it kind of gets annoying when you have to rewrite the blog post multiple times you're like oh like you're like scrolling through an infinite amount of chat in order to find it. With this you can actually have it more I don't know, organized and it just makes it easier to knock out a whole series of content repurposing just this one podcast episode. And that's what's exciting about it because now I can come here and access the ones that I like from for the LinkedIn posts. I've actually used this a couple of times now to come up with content like this, breaking up one long form piece into multiple pieces like podcasts into blog posts, LinkedIn posts, tweets, Twitter thread into different types of content, but I've also used it to knock out different more administrative type content like job descriptions.
Creating Job Descriptions with AI
00:11:10
Speaker
I'm in a new job where there I needed to refresh everybody's job description, so it was the first one I entered a the one job description I had and said, hey, take this as a starting point, take some elements from this other job post that I like from this one company, and here's some thoughts on what this person does. Now, make a job description. And of course, I brought it into Canvas, ah tweaked it a little bit here and there, and then said, great, I love this format.
00:11:35
Speaker
Now go ahead and use this same format from this canvas and make a new one for this other role. Here's everything you need to know about that role. But because it has the context of the most recent canvas from the first one that I loved and approved, it has everything it needs to go and do the next one and the next one. And I knocked out five job descriptions in a very short amount of time because it was able to have the context all tucked away. Not just the past iterations, but specifically the the one that I liked.
00:12:04
Speaker
And that becomes a problem when you have these long chat windows when it has access to like four iterations of maybe the job description I had made. It's like, which one does it use? In this case, it knows which one to use because it's the top most recent version of it. And it doesn't need to look at the past one. So I find its ability to go and pull the most recent version is kind of like, yep, that's the one he wants instead of it getting confused about which iteration you had made before is the one that you want to use now.
00:12:31
Speaker
And I think that's part of the reason why this is important is because you can create a whole series of things with less prompting involved and you can actually have more of a collaborative style.
Effective Prompting in Canvas
00:12:40
Speaker
Rather than engineering, you can have a conversation about it. Prompt engineering is still important because even then you can see that I'm like leading with these like really not long prompts, but very specific prompts. Like I'm telling it what it needs to know and only what it needs to know in order for it to to accomplish the task.
00:12:56
Speaker
but I'm not having to like engineer it and test it, iterate it, and iterate on it in this case because it's more of a conversation. What I love about it is you can create a process for a human to say like, hey, ah content writer, every time you get a new podcast, this is the steps you go through with chat GPT in order to come up with this content. Once you have that content, then copy and paste it here, schedule it there, and put it into the rest of the thing. That would be the next cool thing that if if anything, they could do next is make it easy to plug something like this into social scheduling tool. Some caveats about the canvas is that it doesn't integrate with 01 preview, so it can't do the deep reasoning, which is a bummer, but you could take and do something more strategic with the deep reasoning 01 preview and then copy and paste that to get this canvas thing started.
Limitations and Future of Canvas
00:13:42
Speaker
And it doesn't work with custom GPTs, which I'm really bummed about because it'd be nice to have it available in custom GPT so I could have all my writing styles and and examples of what they should look like already available as documents of knowledge and instructions in the custom GPT to make this whole process easier. And I'm pretty confident they'll do that down the road and integrate these two things because it just makes sense that it would work together. But until then, you just have to feed it into the prompt, what your writing style is, an example if you have one.
00:14:12
Speaker
Or you can load the example into the canvas if you can trick it to create a canvas and then just load an appropriate example and then go off of that if you have a lot of things to use based on that one example. It's kind of a way to trick it. But I'm excited. this I think this is, if you start playing with it, I think you'll find how intuitive it is to use to collaborate on content
Invitation for Feedback
00:14:30
Speaker
now. Chat GPT is coming along and this new feature is really making it easier for marketers to do more with less.
00:14:37
Speaker
So give it a shot. Let me know what you think. Find me on linkedin dot.com slash in slash digital marketing Dan. And I'd love your feedback to know how you're using canvas now. And if you got something really cool going, maybe you could be a guest on the show, but let me know in the DM.