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00:00:01
SEO in the AI Era: My Strategies for Staying Ahead
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In this AI marketing podcast episode, Dan Sanchez explores how AI is reshaping the world of search engine optimization (SEO). With a focus on actionable strategies, Dan breaks down three game-changing approaches for marketers: AI planning, AI content, and AI priming. Learn how to use AI tools to outline content, experiment with AI-generated articles, and position your brand to rank in emerging AI search engines. Plus, hear real-world examples of how Dan’s methods have driven traffic and insights into the future of search. Whether you're a seasoned SEO expert or just starting out, this episode will help you future-proof your SEO strategy.
Timestamps:
- 00:00 – 03:33: Introduction to the evolving SEO landscape.
- 03:34 – 07:42: Key insights from Rand Fishkin’s cross-platform search data.
- 07:43 – 12:10: Dan’s personal journey into SEO success and lessons learned.
- 12:11 – 18:46: AI Planning: Using AI to strategize and outline high-ranking content.
- 18:47 – 25:18: AI Content: Experimenting with automated content creation tools.
- 25:19 – 31:36: AI Priming: Preparing for AI-dominated search engines with “The 3 Rs” (Roundups, Reviews, Rankings).
- 31:37 – 33:53: Practical steps to leverage AI for SEO success.
- 33:54 – End: Outro and final thoughts on the future of SEO.
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Transcript
Impact of AI on SEO
00:00:00
Speaker
I've said it before and I'll say it again, but the SEO space, the search engine optimization space is changing y'all. And today I wanted to offer some practical guidance on how you should be thinking about SEO in the short term and the long term. I have three distinct that you should be looking at as far as how AI is going to impact SEO and what you should be doing about it now if showing up on the search engines is something that matters for your business or should matter to your business. So without further ado, let's dive into it.
00:00:32
Speaker
Welcome back to the AI Driven Marketer. I'm Dan Sanchez. And before we dive into it, I just wanted to like review what we've talked about on previous episodes with a new chart that came out this week from Rand Fishkin. And I'm going to be sharing my screen here for all you audio listeners, but I'll be talking through it of course. But Rand Fishkin is like one of the OGs of ah search engine optimization of SEO.
00:00:55
Speaker
ah When he's the founder of Moz, a big SEO ah software company and has moved on to start a new company called Spark Toro and still monitors search in Google and has been a big critic of Google's for a long since I can remember. But he shared this cross-platform share of search report coming from data he scraped from a number of different sources and there's some you know looseness to the data but he's pretty he's a pretty data driven guy so I trust this um talking about like the percentage of where people are searching online for answers and of course Google still dominates it's the hugest biggest part of the chip pie YouTube being second we all know YouTube is the second biggest search engine
00:01:35
Speaker
and there's a little sliver for green ah for Bing, right but to kind of give you a perspective, like Google still makes up, what, 83% of search, which is less than it used to be, and YouTube is at 6.79%. Bing is only 1.97, so 2%, but ChatGPT is now making up over 4% of search, which remember was zero just two years ago,
00:02:00
Speaker
ah And that's a big deal because that is a big sliver. It's going to pass up YouTube probably by this time next year. And that's got to be freaking Google out. And I've talked about ah what I've thought about Google and different things on past episodes. But I just wanted to start with this graphic to show you like, look, Ranfish has got some evidence that this this little sliver, that is AI search,
00:02:22
Speaker
is growing like this is this is something to consider because people and i've been saying this on linkedin people don't want websites when they're searching for something they want an answer and if ai is the best way of getting the answer they will do it every time people are not romantic about the way they get their answers they were fans of the yellow pages until google came along and replaced that with the better way of getting the answer i think ai i just i've noticed this in my own my own behavior as I've searched for more things. I'm going to chat GPT first now for a lot of different things. How to fix this washer? What's wrong with my car? How could should I be thinking about this problem? What's the answer to this one trivial fact that I want to know? I'm just going to chat GPT over and over again. Now that it's baked better into Surrey, I just asked Surrey and Surrey goes and gets it from chat GPT.
00:03:08
Speaker
and delivers it up to me while I'm driving or have my hands busy with something. It's just becoming a normal part of my life. Now, if you're listening to this, you're probably like me, you're you're using AI more than the normal person. So you probably see some of this behavior changing in yourself too. But we're not alone and the fact that Randfish can put out this pie chart with the chat GPT making up over 4% of the total share share of search market, it's like, well, like,
00:03:31
Speaker
There it is. it's It's starting to impact the world. And I expect that that little black sliver on this pie chart will continue to grow year after year. It's not like Google is going to die completely or traditional search. There will probably be ways where people still want that. But imagine imagine it's grown to 4% without chat GPT even putting search as a dedicated feature in their product until recently. So this is this is pre them putting search in their product. Imagine how it's going to get when as chat GPT is actually searching the internet for you and pulling the few things that it couldn't just answer you itself. So I expect this to grow dramatically.
00:04:08
Speaker
And now before I get into like what I'm doing about it and why you should like maybe consider some of the routes that I'm taking for how to prepare as a marketer for SEO, I have to give a caveat. I have to give some backstory because I know the people who are into SEO, man, they really care a lot about data. They really care a lot about vigorous ah research to prove every single point they make. I am not that person. I am not the person. im I am a generalist. I dig pretty deep into most categories, but the the level of depth that like that people who speak on SEO do, I don't do that. I don't do the big research reports to validate empirically all the things that I'm gonna be talking about. But I do wanna say that I do have some serious experience in ranking and writing content and seeing success with search engine optimization. So let me go ahead and give you a quick little story just to put my SEO
Dan's SEO Journey and Success
00:05:01
Speaker
peers at rest. Like I actually, I know a little bit about what I'm talking about. um I don't do the deep research, but I have done a lot of SEO work.
00:05:08
Speaker
um I have to share my screen again, so I've got to walk through a little story here. About in maybe 2018, I discovered this group called Income School. If you haven't heard of them, they are a YouTube channel, but also a blog. and and ah a couple of social channels that were teaching people how to blog, but in a very unique way. Unlike most SEO ah practitioners out there, they were saying some very different things about how to rank on Google that really got me started on my real SEO journey, because I'd read all the stuff from Rand Fishkin. I'd read like the textbooks written on SEO and the technical things about it, but I always read it and was like, ah this is it's not worth the time for me in order to do this, because getting backlinks is just too big of a pain in the butt. um
00:05:51
Speaker
But income school came into my life and started showing me through all their YouTube videos and eventually I paid for their $500 course and is honestly just one of the best $500 I've ever spent. If you want to dig into SEO or like YouTube growth, highly recommend income school. I am not paid by them. I am not like, I'm not gonna put affiliate links. I will put a link over to their website in case you want to check it out. I'm just saying it as someone who's gone through their course and has paid for it for years. Like it's probably one of the best paid courses I've ever had because they continue to up improve it and make it better.
00:06:19
Speaker
Anyway, so plug for them, because well done, they they stay on top of it. But they had some of the best stuff on ranking that made it, well, easier. And to do it the rank a number of articles without doing any backlinking work. So I put it to the test. Actually, my whole website, danches.com, didn't start as danches.com, it started as ah vlogden dot.com, because I was blogging about how to build home video studios. If you can't tell, I'm in a home video studio now.
00:06:44
Speaker
and I started my journey by blogging about it as I was learning about it. And still some of my top ranking articles today are things like How to Build a Home Video Studio. I've even had friends ask me like, oh they dug into How to Build a Video Studio and were surprised when my blog came up and they're like, oh I know that guy. um So I have some of the best content on the internet on How to Build a Home Video Studio. I've even built a whole course around it.
00:07:06
Speaker
um So I started ranking for these things and then took it back to where I was working at the time, which was this Christian university and SEOed, I took a team of interns based on what I'd learned on my own personal site and I started ranking and outranking things like Harvard Business Review and all kinds of different authoritative sites. I started outranking them based on what I'd learned from income school, which the general premise was like just write content that's 10x better than the top ranking articles and you'll probably outrank them if you do enough of it.
00:07:34
Speaker
and That's the short and simple answer. There's obviously a lot more to it But I started doing that I started writing the best content on the internet for a number of different keywords Related to home video studios and it freaking worked my personal website today I've I've kind of branched out from that topic, but I've written about thought leadership marketing and marketing and all kinds of different topics now and I rank for a number of competitive keywords and I probably bring in about 20,000 page views a month just from organic search coming to my personal website. So that was a little test. I then scaled it with a team of about five students, and I taught them how to write articles the income school way. um And with our team of freshmen students in this college working about 15 hours a week apiece, we were putting out 10 to 20 articles a week. And we we were writing so fast that we quickly ran out of topics to talk about for the niche topic that the university stood for.
00:08:24
Speaker
And that site grew to 100,000 page views a month in rankings for that one little private Christian school. Win started a whole new website called Just Disciples to kind of hit all topics related to Christianity. And we produced over a period of two years about 400-ish articles. And again, my little team of interns and or students who didn't know anything about writing content were able to write hundreds and hundreds of articles. This site, at its peak, grew to about 500,000 page views a month in traffic, coming to all kinds of different posts from searching for Bible verses about X, prayers for this, ah what is this in the Bible, like all kinds of Christian topics we ranked for and then advertised the university for. So that was a big project, and I've done more since then, but this one's probably the biggest one.
00:09:18
Speaker
that I still point back to today. And I did this all without backlinks, all without any really thing technical, just writing the best content we possibly could um on these topics, very long, meaty articles. Again, I did this with a team of freshmen students and four of them were writers. One of them was an editor spot checking the other writers as they wrote and would go through and make sure they got published on time.
00:09:40
Speaker
um And that was our little system for a long time on how i and I trained them to write based on what I learned from my personal blog, based on what I learned from income school. So with that in mind, that's kind of the perspective that I'm coming off of. I've then trained other so other companies and other writers on how to write in this style and have ranked many, helped other companies rank for a number of different keywords, even leveraging podcasts to create transcripts, to create blog posts, like all kinds of things.
00:10:05
Speaker
um So I have some experience in SEO and how to rank sites and how to get a significant amount of traffic through search engine optimization. I understand how the game is played. I understand how it works. um I've done all kinds of little link and and now I've done more link building and understand how that plays into the game too. So that's kind of the backstory. That's where I'm coming from.
00:10:24
Speaker
And I want to talk about how AI is changing, right?
AI Tools in SEO Strategy
00:10:28
Speaker
So AI is shifting to this whole AI-driven approach. And there's actually three different levels, if you will, of how AI is impacting SEO. And I've just pulled up this slide that just says, how is AI impacting SEO? I'm going to turn it into three different ways or approaches that I'm taking with SEO now ah that AI is impacting everything we do.
00:10:49
Speaker
um So three different plans to consider. There is AI planning, AI content, and what I'm calling AI priming. So let's dive into all three of those. and So let's start with AI planning. So if you're doing any SEO work, you should at least be using AI to help plan your articles. In fact, I made a custom GPT. I make a lot of those.
00:11:11
Speaker
to help you plan ah your SEO articles. And I use it to build substantial articles when I'm going to write them myself and before we get into the AI, how to use AI to write the content. um If you're still writing it yourself as a writer or as a content expert or subject matter expert, whatever, like you should at least be using AI to speed up your planning because AI is exceptionally good at planning out the content.
00:11:34
Speaker
I actually created a GPT called Rank Attack, the SEO article planner, in order to help you not only outline your article but to find who's currently ranking and how to create a competitive article that will outrank them. Yes, AI is very good at this. So let me show you a little bit about what this custom GPT does. I will give i will put a link in the show notes if you want to have access to it. Again, if you subscribe to my newsletter, I will give this to you for free and you can use it however you would like.
00:12:03
Speaker
um But let me show you what this custom GPT does as a good example of how you could be leveraging AI in order to better plan your articles because you're going to win or lose the SEO game based on your planning, not on your writing. It's based on how well you position the article across all the competition is the hardest part of SEO, in my opinion, of discerning what is currently written, what's missing, and what people are actually looking for in order for you to find that position in order to take over everybody else. And AI is very good at it. So let me show you how this custom GPT works or the steps that it takes. um First, you just click to get started and ask you for the the the keyword you would like to rank for. For example, I'm going to pull this up on my screen here. um I'm going to walk through this conversation, but say it out loud. I put in AI marketing strategy. That is a term I would like to rank for as I want to become more and more known for AI marketing, right? So a very popular thing people search for is an AI marketing strategy. It's not something I've currently written an article for, but I will soon based on this outline. um Hopefully someone doesn't steal this from ah my video, but if you do, then I'll just find another angle and take over it from there, I guess.
00:13:14
Speaker
So it went and actually scraped the the search engine. It uses Bing rather than a chat GPT search since that's still a little bit limited right now. um It went and used Bing to search what is currently ranking for that. It doesn't really matter whether it's Bing or Google, but what the important part is, is it's taking a sampling.
00:13:29
Speaker
of what is currently ranking for AI marketing strategy. And it would fit and found the usual suspects in my space, which is a big blog from HubSpot AI and digital marketing, the complete guide by HubSpot, right, of course, the page otter and.ai data camp and Gartner all have ranking articles.
00:13:45
Speaker
and it did some analysis. it went It goes and creates a summary of each one and then does analysis of what they're all talking about and what's currently missing. So it said, these articles collectively cover the integration of AI and marketing, practical obligations, team training, and future trends to differentiate your article. Consider focusing on a niche aspect of AI marketing strategies, such as ethical considerations, AI-driven customer journey mapping, or case studies of successful AI implementations or specific ah industries. Would you like to proceed to the next step?
00:14:14
Speaker
I said yes. Honestly, i put ah I could have provided it some guidance of what I thought was missing, but I just went ahead and said yes for the case of this example. and It actually gave me some angles that it would recommend taking in order to outrank them. It gave me five different angles to take. Here are the angles. It said, based on the top-ranking articles, the search for search intent for AI marketing appears to be informational and action-oriented. Users are likely hoping for, and it gave me five different possible intense behind the search. This is where AI is really good at discerning what people are really looking for when they type in the search term. That's the key. That's the crux of of SEO planning is discerning what they really want. And so it gave me a number of different options. But the one I wanted that I thought like, huh, this would be really interesting. This, it would stand out from the competition. It would honestly, honestly be something I would want to see is just I went with the second option, practical guidance, steps to deliver or implement an AI marketing strategy. Most people looking for an AI marketing strategy are looking for
00:15:13
Speaker
not just an overview but practical steps for beginners but you don't have to call out beginners you can just say hey steps to develop this like how to you know um so the hypothesis he gave me a hypothesis and I went ahead and just said I just gave it back to number two the second one the practical guidance ah route It then offered some title suggestions or incorporating the the key term in the titles. That's the one place you got to make sure it shows up. And I went through and looked at them on. I'm like, Hey, I like the second title best how to build an AI marketing strategy that delivers results. Sounds very practical and stands apart from the other titles that are currently written.
00:15:51
Speaker
It went and then built the whole outline based on its insights of what people are looking for, based on what current people are currently writing about, and based on that title, it went and created an outline that I've already given it instructions on the back end of this custom GPT on how to create good outlines. It created an outline for then to guide and guide the writer in writing a blog post so that you know you're going to have a hit post.
00:16:13
Speaker
This is AI or SEO planning at its finest. And this process used to take a number of steps and an a lot of thought and time went into planning each keyword out. Now it takes less than 60 seconds to do a thorough plan with the thorough outline in order to get this done. Now, you could then pass this over to another AI to write said content. But if you really want this to be a hit, humans still have to write this, because you still have to be able to draw from personal experience, pull real examples, and really to really make this thing shine. But it's honestly, even if you did add give this to an AI to write, this would still be a very solid, but it would be a much better article having given given it this this title, this outline, and the rest of the intent that it now understands.
00:16:56
Speaker
um But if you were just going to at least use this for guidance, it's going to be very strong and a very good way to start your SEO plans if you're currently still writing articles to rank on Google. Using it for planning is a solid way to go forward. But that's not it, right? Because we talked about three different ways to approach AI in your SEO efforts. The other one is AI content. Like I said, AI can then write this content um I will say that I've heard some great things from other SEO practitioners out there around AI-generated content and how it can actually rank. um I have not experienced this yet, but I am doing some tests. So let me show you a tool that I am currently using in testing to see how well it works. It's called WP Autoblog. I got it as an AppSumo deal, like a one-time fee. I think I paid a couple hundred bucks to give me access to write a couple hundred articles a month with this thing.
00:17:49
Speaker
And it is a fun little tool that you can do some light keyword researches on. um You can play on topic clusters, but most importantly, you can go ahead and schedule hundreds of articles for AI to knock out for you, and then it will automatically post to your WordPress site.
00:18:04
Speaker
So I have a number of different sites hooked up to this, and I am testing probably three, four different websites that I created from scratch to test to see how well it works, because honestly, I don't even want to post it to danches.com. I have it hooked up, but I haven't started posting AI content to that site yet, because I don't know if it will help or like destroy the current rankings I have, so I don't want to get it mixed up.
00:18:25
Speaker
Hence the test. So I'm doing all kinds of tests. One test that I'm doing is allbibleversus.com, where I kind of like just duplicated danches.com, the theme over, and just started blogging. And i I didn't spend a lot of time making it look pretty. like I kind of threw together a basic logo for it.
00:18:41
Speaker
um and it's creating content about the Bible. I'm doing this topic because, again, remember, my my background is I created Just Disciples, so I know what ranks here. I know what works. I know there's a big a lot of people searching for biblical content around all kinds of different factors, around what the Bible says about this versus about that, prayers on this. like it's It's a thing, and it's not as as much as much volume as there is searching people searching for it. It's not super competitive.
00:19:07
Speaker
Um, so I have this just being filled up with articles a couple of day and I'm just letting that run on pure autopilot. Like I go in and check on on it every once in a while and this has been going and I'm still waiting for the rankings to come through. It takes a while for rankings to come through on Google with the new site, you know, generally six to eight months. So I'm still waiting to see how this test pans out. When I find out and start seeing results, I will share it with you and share the results of how it's going.
00:19:32
Speaker
um The general rule of thumb with this is that the AI will not create great tan content, it will create okay content. But if you think about the long tail of ranking, you can throw out and hundreds and hundreds of articles, find out kind of what hits and maybe what ranks on the first page because ranks is number seven or eight, and then you can come back in with the human touch and double it down on making those posts actually good to be competitive.
00:19:56
Speaker
But you're kind of essentially throwing out on autopilot hundreds of lines into the water is figuring out which ones catch a fish and then optimizing it to throw that one line back out with that particular bait, right? So this is kind of the approach that I've heard talked about in the SEO community and one that I am giving a shot myself when it comes to creating AI content for the sake of ranking on Google. But but there's one last thing that you should be considering that I'm testing still myself. And we've talked about AI planning, we've talked about AI content, but let's talk about AI priming, right? Because search, AI planning and AI content, that's that's competing against what's currently working for search. But remember, search is changing. So how do we prepare for that, right? How do we prepare for AI search engines taking over the traditional search route of going to Google or Bing? Well,
00:20:46
Speaker
Let's talk about that. That's what I'm starting to call AI priming. I'm sure that name will change. I'm throwing out something though, because it's no longer, it's no longer just ah SEO. It's not like manipulating the search engines to rake your article, when the AI can read your article and just pull it up.
00:21:01
Speaker
So how can you change what our bottom of the funnel searches um for things that you want to be found for an AI? I've already heard from some VPs in marketing that they're getting leads based on people doing research for certain types of tools and then their company showing up in the results of the AI of what it's recommending of possible solutions.
00:21:22
Speaker
and that people are then going to Google to go find the company and then become a lead for it. That's AI priming. You're not let just ranking, but you're actually being suggested by the AI as possible solutions. And that's something all companies need to be considering right now. Or what are the bottom of the funnel? Because top of the funnel is going to change. Top of the funnel is going away. People searching for how to do this, like how to do AI marketing.
00:21:45
Speaker
Like they're searching on Google for that now, but when they search AI for that and ask AI for an answer, AI is just going to tell them. They're not going to sort and he not going to have to go to any websites to source an answer for it. And even if they do, it's just barely like a little source tag in the in the AI results page. So what do you do when AI starts to deliver something else? Well, AI is still going to be useful for bottom of the funnel or for specific recommendations. For example, I've done this many times where I've said like, show me the best B2B podcasts, right?
00:22:13
Speaker
And look at this, it's pulled up a number of different podcasts, specific solutions. This is where AI priming is going to be a big deal in the SEO because this is the future right here. People are all going to have their AI assistants and they're going to be looking for solutions, local things, um or answers to their problems. And sometimes Google in specific instances like this one, I'm looking for a specific recommendations. In this case, I'm looking for a podcast to listen to on B2B marketing. Look at that. B2B growth shows up that podcast that I used to host when I worked for Sweetfish.
00:22:43
Speaker
um I know it showed up because it's like one of the first things I tested when chat GPT came out two years ago and it still ranks, but why does it rank? This is where I'm going to pull some anecdotal evidence of why B2B growth ranks, even though it's not, there are many podcasts that should be on this list that aren't on this list that actually get more downloads and rank higher than B2B growth in Apple podcasts.
00:23:05
Speaker
um It doesn't matter what they are, but I know that B, there are a number of ones that aren't listed and some that shouldn't be listed um that are here that don't deserve to be here, but why are they here, right? This is what I'm calling now AI priming. If you do a normal search for B2B podcasts on Google, you'll notice that here, like B2B growth, this is the new cover art, shows up in the search results and can be indexed here sometimes as ah as a cover art on top.
00:23:29
Speaker
But oftentimes, if you go through all the things that are ranking, what is it? Oh, it's 30 plus, like let me just look at the search results page and it says, I see articles for 30 plus B2B marketing podcasts, the 2024 list. I see top nine B2B marketing podcasts in 24, the top B2B marketing podcasts for 2024, top 40 B2B podcasts to listen to. Huh, what are these? They're all roundup posts.
00:23:53
Speaker
And these people who are sourcing these probably haven't listened to all of them, because listening to 30 plus episodes of our office across the dump bunch of podcasts takes a lot of time. So they probably just round this list up from somewhere else and added a few more onto it. And they gave a basic analysis of each one. That's how most of these po articles are created. But if you go and look at these articles, let me go ahead and open them up here.
00:24:14
Speaker
Because B2B growth was very early to the B2B podcast game, they show up on a number of different lists. I'll privacy y'all. All right. And I know show up in this list of B2B marketing, right? I'm looking for B2B growth now. Let's just go do a search for it.
00:24:31
Speaker
There it is. B2B growth showed up on the first list. Does it show up on the second list? B2B growth, though, it didn't show up on the second website. ah'll share I'll save you from the suspense. It shows up on and a ah lot of these different websites. If I can spell, how does it show up on this one?
00:24:48
Speaker
But I've gone through and looked through a number of different websites before and in the past. B2B growth shows up for so many of these like roundup posts and from a number of authoritative ah content sites. And I can say that I think these roundup posts are influencing the AI search engines as they go and go through and do these ah for podcasts. They see it mentioned all over the place. So like even here in in chat GPT itself, you can check the sources for how it pulled the list.
00:25:14
Speaker
and you can go and check all the sources and I guarantee you the ones that are it's being recommended to you in this almost like search engine results page from AI is because it's these podcasts are being showed up frequently in these roundup posts. You can go and check it yourself. Do the search, B2B podcast, go and check the sources and you'll see that B2B growth and these other ones are showing up a lot in these these ah results.
00:25:37
Speaker
It's often similar to what is showing up in Google, but instead of it being relied on, like, ranking actual ranking data from Spotify or from Apple, it's just using the amount of times these podcasts are mentioned in these Roundup posts. And I think this is a big part of the future of what I'm calling AI priming. So right now, I'm starting to focus more and more, even for AI marketing podcasts, I'm trying to show up in a lot of these Roundup lists.
00:26:02
Speaker
and talking to people about it and creating my own in order for when someone who searches for AI marketing podcast, AI-driven marketer shows up in the list, in they eat both in Google multiple times, but also in AI recommendations as AI and chat GPT updates its sources, because right now it's still based on information from a year ago, but if it's going and pulling fresh rankings from either Bing or its new search engine, it's gonna be able to find my podcast on these roundups.
00:26:29
Speaker
So, some other considerations for AI priming is what I'm calling the three R's of AI priming, and that is roundups, reviews, and rankings. All very similar, but I think this is going to matter a lot to essentially manipulate. It's kind of the negative way of putting it, but let's say marketing, person weighting,
00:26:47
Speaker
to have your podcast, your products, your solutions, or whatever the heck you else you want it recommending to users to actually consider you as a possible option for ah the AI's user as it's making recommendations for what what they're searching for.
00:27:01
Speaker
so Roundups are the easiest way to get started. Just pull together the top 10 or what you think are the top 10. If you want to go heavier, find ways to grab actual data to make it stronger. have Have reviews, pull some of the reviews, do analysis of the reviews. For example, I could do analysis of the reviews of the top 10 podcasts on AI marketing to break down what people are saying, to bring some data to it. Or you can create ranking factors to rank them yourself.
00:27:27
Speaker
maybe have a scoring system and how to score whatever the heck you're ranking, so that again has at least the perception of being data driven, even if you're making up the ranking factors and kind of cooking the books yourself. I don't recommend doing that in an ethical way. I'm just saying that there's ways this is how this game is going to be played. There will be good actors actually throwing real data and doing a thorough thorough ah being thorough in their ranking factors and and analysis, there will be bad actors manipulating the whole thing and just making it look authoritative. So you have to be careful of that. Try to pull good data and have real ranking factors and real research that drives these kinds of rounds ups or rankings or reviews post in an effort to prime AI to showcase your stuff.
00:28:10
Speaker
So that's it. That's where I'm currently at with SEO. Again, we talked about how to use AI marketing in your planning, how to use AI marketing in your content creation, how to use AI priming in order to show up for search engines now and when AI starts to take over the game in the future. Hopefully, getting a sense of what I'm doing as a marketer will help inform your own ah SEO plan in the near future.