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EP 10 // Part 1: From the Corporate Grind to Marketing Agency Ownership with Lindsay White
86 Plays1 year ago
Welcome to PART ONE of Episode 10! As we prepare to bring some pretty amazing business owners and guests onto the podcast, we wanted to use our 10th episode as an opportunity to share our individual stories with you in-depth.
In part one, listen to Lindsay White share more about how she went from climbing the corporate ladder to building her own successful marketing agency in just a few short years. All while balancing becoming a new mother early on in her entrepreneurial journey and how she is planning for some serious growth in the future.
Don't miss some amazing advice from Lindsay on how to view your business as you go through the ebbs and flows, including giving yourself the grace you deserve in each season of life.
This episode is great for corporate women looking to leave the 9-5 grind (let's be honest, though, it's never just 9-5) and build their own marketing business.
P.S. For anyone interested, THIS is the bag Lindsay is referring to in our "What is one non-business related thing you are loving right now?" segment: https://demellierlondon.com/products/the-small-vancouver-taupe-smooth
Follow us online & come say hi!
- The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/
- Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/
- Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/
- Learn more about Lindsay's marketing agency here: https://thewhitelabelcreative.com/
- Learn more about Betsy's marketing services here: https://betsymoorehead.com/
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Transcript
Introduction and Podcast Milestone
00:00:01
Speaker
Welcome to the Business Playdate, a podcast hosted by Lindsay White and Betsy Moorehead, two internet strangers turned business besties. We're two marketing professionals living across the country, raising our kiddos while running our own individual businesses. We built these businesses based on our experiences working in corporate management roles with the end goal to be able to show up for our families first. And we did it. We're so happy you're here with us. Now let's get into this week's episode.
00:00:31
Speaker
Hey guys, welcome back to the business
Experimenting with Interview Format
00:00:33
Speaker
play date. How you doing Lindsay? I'm doing good. I feel like Friday like came so fast this week. It did. It did. Yeah. This week was not nearly as crazy as last week, but.
00:00:43
Speaker
Um, well today's fun. So you're listening to our 10th episode. We've had 10 of these. That's crazy. I know it's super crazy. And so we wanted to celebrate by doing a little something different. As we've mentioned, we're gearing up to bring on some really awesome guests and we're getting like everything worked out behind the scenes, but we thought that it would be fun.
00:01:03
Speaker
to use the
Lindsay's Corporate Career and Transition
00:01:05
Speaker
10th episode to experiment with how we are going to be interviewing our guests in the future by doing a two-part series. And so part one that you're going to listen to today is me, Betsy, interviewing Lindsay in the style of how we will be engaging with our guests. And then part two will come out tomorrow. So you'll be getting a double whammy and Lindsay will be doing the reverse and interviewing me.
00:01:33
Speaker
Exciting. So fun. So I'm going to do my best to let Lindsay just answer the questions and go her merry way. But you know us, we may go off on a tangent. So we'll always bring it back to where we need it to be. Yeah, who knows? So this is going to be really fun. Excuse me. So my little journalist heart is very happy. I'm very excited to be an interviewer.
00:01:57
Speaker
Oh my gosh. Did you hear that? Yes. There's a frog in my throat. I saw a TikTok about this the other day about how like, anyway, I digress. Let's get into your interview. Let's. So, Lindsey, we want the people to understand
00:02:18
Speaker
How you got to where you are today, what's your story? Let us hear it. How did Lindsay White and the White Label Creative come to fruition? Come to me. Yeah, tell us. Well, let's go back to when it started, like 2018, maybe even 2017. I had been working in a corporate job for a really long time. I had a pretty good corporate job. I worked at a big firm, and I worked in an in-house ad agency.
00:02:46
Speaker
And I liked it. I was doing a lot. I acted as a CMO for my clients. It was great. We did a lot of fun projects, did a lot of cool things. And then I was kind of like, okay, what's my next move? I had gotten a lot of promotions in my corporate job really fast. And I remember the CMO actually sent me an email once and he was like, Hey, just so you know, like no one's ever been promoted this many times so quickly. Like don't expect this. Like this isn't the norm. I was like, okay, whatever. Thanks. Um, yeah.
00:03:15
Speaker
I had been maybe a year or so since I had made my latest move within that department. I was like, you know what? I need to make a change. I actually changed over to another marketing role within the firm, but outside of the agency. Then I acted on the opposite side, which was really interesting. I was the client of the marketing agency.
00:03:39
Speaker
I'd seen a lot of things. I was at this firm. I did that job for about a year. I feel like I've always been the type of person that's like, okay, what's my next thing? What's my next move? Which is definitely probably the inner anxiety in me.
Freelancing Beginnings and Initial Success
00:03:54
Speaker
I was kind of like, okay, what's my next move? I don't know. I was just really unhappy in the corporate environment. I think that
00:04:03
Speaker
not going into details, but I just don't know that corporate is not meant for two people. I was married. I didn't have any kids at the time, but I knew I wanted kids and I was like, this is just not sustainable. My husband works a very serious job. He works long hours. He was at the same firm as I was.
00:04:23
Speaker
Um, I worked long hours and we were trapped. Like it was a 30 minute commute to the office long days. I was traveling like maybe once a month at least. And it was a lot. And I was like, I can't bring a kid into this environment. Um, this isn't going to work. And I just wasn't happy. I wasn't in control of my own trajectory. Like I constantly was like, okay, give me more. I want to take on more. I want
00:04:50
Speaker
to be in this space. I want to be in this space and I could take on as much as I could, but I still wasn't in control of my destiny, if you will. Were you in the mindset of the trajectory of climbing the ladder at that point in your career or were you kind of already checked out of that mentality or had you ever had that? I definitely had that and I at one point really wanted to climb the ladder. I was like, yeah, I'm going to be
00:05:13
Speaker
boss, babe, you know, like corporate, whatever. Um, and then I kind of like was slowly getting out of that and I was like, this is not what I want. You know, I want to be in control of my income. I think that was where I really wanted to be. I wanted to be in control of my income and I was feeling a lot of guilt in corporate. Like my job, I needed to be in my office from eight to five kind of thing. And yes, my bosses didn't care if I came and went, you know, doctors appointments, whatever they didn't, they truly did not care. That said, I always felt so guilty.
00:05:43
Speaker
So if I had a doctor's appointment, I would be like, oh my gosh. I don't know. It's just this layer
Founding White Label Creative
00:05:48
Speaker
of guilt that I should be at the office, grabbing my bag and walking out. I just felt like I wasn't being a good employee. It's the culture of the corporate world, the hustle. You have to doggy dog, right? If you're not doing it, someone else is doing it. Yeah. Yeah. I totally can relate with that. I give it.
00:06:13
Speaker
I don't know if I can say that I wasn't happy, but I really wasn't happy. It wasn't one specific thing. It was just the continual rolling. I was supposed to be in the office for what? A corporate day is eight hours? I was like, I'm doing my job in three. Yeah, I was just about to ask. Was there a pivotal point where you were like, what am I doing? I could be being so much more efficient doing something else.
00:06:43
Speaker
Well, so I think it came down to my end of year bonus. We got bonus every year at the end of the year and you got your raise then. And marketing is always a cost center. Like I know we're not getting, you know, monumental raises over here, but my raise was like one and a half percent. I don't even think it was one and a half whole percent. And like that was what everyone got. Everyone was getting that same raise, but I was like, yeah.
00:07:04
Speaker
This sucks. I got that number on paper and like my review was, you know, it was like a one through four system fours across the board. Like you're great. You're doing awesome. Here's your 1% raise. And it's like, well, this sucks. Yeah. How long have you been in your job? Like in that, with that company for a bit over a year, like a year and a half. Um, but I've been with the company for about seven years. Okay. Yes. So I don't know. And every year I got the same raises. Like it wasn't like this was new to me, but it was kind of like that.
00:07:34
Speaker
year was the year I was questioning so many things of like, what am I doing here? I knew I needed to make a change. I knew I wanted to make a change, and I had no idea what that change would be. No clue. I looked at being a manager at a pottery barn. Weird things. Whatever you could do. Whatever I could do. I think that was also the year I discovered maybe Amy Porterfield or Jenna Kutcher.
00:07:59
Speaker
started to see them on the internet and building these internet businesses. And I was like, that's super intriguing. And then I would see other consultants that we worked with at the firm who were doing something very technical and very consultancy. I were different than what my set of skills was. I was like, how come they are able to do all of this? And I'm just stuck here in this office doing my work in three hours and then trying to figure out how to take on more in the other five or spend my time in the other five hours.
00:08:27
Speaker
I don't know. It just wasn't adding up to me. I wasn't bought into the corporate culture anymore. Yeah. So what was
Balancing Business and Motherhood
00:08:35
Speaker
the essentially like the final straw or what you said, the bonus? The bonus. But what was the next step after that? Yeah. So the bonus was definitely the final straw. Like I said, I started to discover Amy Porterfield, Jenna Kutcher, that kind of stuff. And then I discovered Michaela Quinn and her... I don't know if I discovered her podcast or her Instagram channel or what.
00:08:57
Speaker
But I was like, you know what, this is cool. Freelancing is a thing. I didn't really know much about freelancing. Started to do some Googling and I found Upwork. And so I made an Upwork profile and I was like, this was before I quit my job or anything. Like I was still working my corporate job. And I was like, let me just see what kind of things are out there. And so I started looking at what freelance jobs were coming through Upwork and there were a lot of really terrible ones. But there were some good ones and there was a position
00:09:24
Speaker
that was like building out an email campaign for Harvard Business School. And I was like, oh, well, let me apply. I got the job. So I was like, oh, great. So then I did.
00:09:35
Speaker
I don't know, maybe $800, which is great for a first freelance project. So I did this job for Harvard Business School. Looking back on it, I kind of think I was doing someone else's job for them. But nonetheless, they were like, I don't want to do this. We're just going to farm it out. But I did it, and they used my email campaign and all of the setup that I did. I think I used MailerLite for it.
00:10:01
Speaker
And that's when I was like, okay, this is viable. Like this is a viable situation. When was this? This was in November or December of 2018. So it was like right, right in that time, it was like right when my review was happening, I was doing all of these pieces. And then after I delivered that project to Harvard business school, I got my raise, my 1% and I was like, you know what? I'm out. So I,
00:10:29
Speaker
And it's, I remember my husband, my husband works like a building over because we're at the same firm. And I remember him text me like, you've got to go tell the, like, you're never going to be able to leave unless you go actually quit. Um, so I went to my boss's office and I was like, Hey, like, this isn't what I want to do anymore. This isn't the direction that I want to take my career. I'm going to make a change. And she was like, Oh,
00:10:49
Speaker
Okay. And I was like, you know, I want to give you good notice. No idea. No idea. No idea. I gave them six weeks notice. I was like, look, I want you to be in a good situation. Start interviewing people. Like you can help me be part of the interview process. That's great. But I 100% like I'm leaving.
00:11:05
Speaker
So I gave them a date. It was like a super random date in the middle of January. So I gave my notice. That was the end of December. It was leaving the end of January, and I bought Michaela Quinn's course. So when I bought her course, I was like, okay, you know what? I'm going to stand up a marketing business. That's just what I'm going to do. That's what I know right now.
00:11:25
Speaker
Maybe it'll change, maybe it'll grow. I don't know, but let's just try it. My goal when I left my corporate job was to, within a couple months, makes $1,000 a month. I was like, I've got about six months to make $1,000 a month. Super low
00:11:42
Speaker
Like I was like, I didn't want to set myself up for failure. I knew I would be able to build something, but I just needed to like set my sites small. So I took on a couple of small clients. Like I worked with a wellness influencer for a little while. I worked with a Pilates studio. Um, I worked with a magazine that was doing like editorial stuff, just like small projects, a lot of social media, a lot of email. Um, and then I got,
00:12:07
Speaker
my client that I work with now in financial services. And so I started working with him. He's still a client with me now, doing email marketing, kind of like mini CMO, that kind of stuff, coordination between a lot of other creatives that he had hired on as contractors. So kind of like this CMO quarterback director of marketing role.
00:12:28
Speaker
And then that summer I cold pitched someone that I knew from my corporate experience. They were actually a speaker who I brought in for a conference one year. And I actually, for my client that was just talking about the man that I was working with, I was looking for specific generational content. And so I started, I was like, Oh, you know what? I know this person who does great generational content. I went to her website and there was no content there. And I was like,
00:12:52
Speaker
girlfriend, like you are the best speaker I've ever heard on this specific type of content. Like I want access to this kind of content. So I pitched her and I was like, Hey, I don't know if you
00:13:05
Speaker
have thought about marketing, if you've thought about creating an email newsletter, if you've thought about creating a blog, but I know what you talk about and I know what your insights are and they're great and they need to be out there for the world. Like if this is something that is on your radar, let me know so that I can get access to it because I'm trying to help a client out. But if this is something that you haven't thought about and you need help doing it, let me know. I'd love to have a conversation. So it's a very genuine cold pitch, essentially.
00:13:33
Speaker
warm if you will, but I doubt she even remembered me. I was just a cog in the conference that I was creating. And so I pitched her. I did a huge marketing strategy plan for her, which was really awesome. And so that's kind of how the
00:13:51
Speaker
business that I have today was born. So, um, you know, now your vision when you first started, or was it just like, I'll take kind of anything I can get until I figure out what makes sense. Or when you started freelancing, were you like, I want to build an agency one day? Was that your, no, it was not my vision. I didn't really have a vision. My vision was like, I need to figure out how to recoup a corporate income. And I knew I wanted to do something.
00:14:19
Speaker
that was somewhat professional, like in the professional services space, I think in the back of my brain, I was like, actually, no, reverse that. In the front of my brain, I was like, I wanna work with these food bloggers. I wanna help create courses. You get in this, like I started an online business, and you get in this online business bubble, and every time I tried to do that,
00:14:47
Speaker
I was like, this is not authentic to me. This is not where my value is. I would need to learn a whole new life in this bubble. Why am I not just reverting to my past? And I actually think that this was a mindset issue I had for a couple of years where I was wanting to
00:15:09
Speaker
seeing the shiny objects, right? Like, oh, I mean, Course Creators can make a billion dollars and I can help support their team and it'll be so amazing and look at all these flashy lights.
00:15:20
Speaker
But at the end of the day, like I've realized who I am, what my value is and how I can push that forward and build a career that I'm proud of,
Defining Business Success and Core Values
00:15:31
Speaker
build a career that aligns with who I am as a person. And so I would say, you know, now where I'm at in my business journey is so much more authentic to who I am, but it took so much time.
00:15:45
Speaker
to figure that out. I mean, you don't know what you don't know. So when you're taking it all in, you don't know online business until you discover online business, and then you're drinking from a fire hose. And there's so much coming at you, and you're taking it all in, and you're digesting it all, and your brain is moving in all these directions of like, oh, I could do that, or I could do this, or I could do that.
00:16:08
Speaker
And i you know i would say that it took me a couple of years to really figure out okay i am where my value as a service provider is is.
00:16:20
Speaker
a marketing agency for financial services firms. That's where my value is. Yeah. So the first couple of years of your business though, you had a huge life change. Your first child was born. We know a lot of our listeners, our moms, and your story's a little different because you started your business before you became a mom, but you knew that was on your near horizon.
00:16:44
Speaker
Can you tell everyone kind of what it was like once you had a child? Like you had already been what almost a year ish into your business. So when you first, when you had Asher, like did things change? Did like your perspective change again? What was like, was there another like aha moment during that time? Or were you just like, I'm happy as hell, you know, like this is great. So I was pregnant for like the first, you know, year pretty much. And then I had my son.
00:17:12
Speaker
At that point during my pregnancy, I was really stepping into more of a leadership role with my main retainer client at that time, which was great. And I was really taking on these CMO type of
00:17:24
Speaker
tasks. And so I was feeling a lot of progression. You know, I was making decent money and hitting my income goals and all of that, which was great. And then I had my son and at first it was like, okay. And I was like, you know, it's just gonna be business as usual. And it was okay for a couple of weeks. My son, a couple of weeks, my son was colic and he screamed all the time. He was
00:17:50
Speaker
severe dairy and soy intolerance, which we discovered at like two weeks old. And I had this weird juggle of like, I'm trying to build this business. I've barely gotten that figured out. And now I'm navigating being a new mom. And it's like, I'm having this struggle with eating because I was breastfeeding. And I definitely, like looking back on it, I had a massive amount of postpartum anxiety. But I did not know that at the time.
00:18:18
Speaker
Um, and so I was definitely struggling to try to figure it out. So I kind of got into a rhythm. It was a very stressful rhythm. Uh, where I was doing the nap time hustle and I was constantly like trying to work on my laptop while bouncing this baby and trying to get them to sleep and trying to make myself food. Cause I couldn't eat anything that was prepared by anyone else but me because I was dairy free and soy free. And it was like this huge, it was hard. It was super hard. Um, around, let's see.
00:18:45
Speaker
around six to nine months old, I borrowed a friend's nanny. My friend had two nannies and they were working Monday, Wednesday, Friday, and Tuesday, Thursday. I ended up taking her nanny that was off on Tuesdays and Thursdays and having her come help me on Tuesdays and Thursdays. She was helping me
00:19:03
Speaker
a little bit here and there. There was no real rhythm to it, but it helped alleviate me from meetings because as I mentioned, I was stepping into this leadership role with my client and I really liked what I was doing. I knew that stepping back from my business wasn't the answer because I knew that in order for me to keep progressing, obviously your business will always be there. Once you start a business, it's not like,
00:19:26
Speaker
It's not linear. You can take a step back and jump back in, and we can dive into that a little bit more in other phases of my life. But I knew that if I took a step back, I probably wasn't going to be able to get in my foot in the door with the same level of client that I was working with at that time. Yeah. So the nanny helped a lot. She helped me. She's the hardest worker to this day that I've ever met in my entire life.
00:19:50
Speaker
I beg her all the time, please come work for my business, please. I will do anything for you to come work with me again. Well, also good for you for recognizing that you needed the help instead of continuing to try to juggle it all. Yes, I needed the help. She did housework for me. She did laundry for me. She set the bar really high for all of my future nannies. And so she was with me for the summer, and then she had to go on.
00:20:17
Speaker
Um, so that was good. So then I ended up being like, okay, nanny is, is where I need some help. I don't want, I did not want nor need full-time help. Um, which it makes it tricky when you're hiring a nanny. So I brought in a nanny, she worked part-time, she was in school. So we worked around her school schedule.
00:20:34
Speaker
Um, and she came and helped me with my son for, I mean, she was with me literally until a year ago. Last August was when she left. Do you feel like if you had not hired that or borrowed that friend's nanny and hired her for Tuesday, Thursdays, that your business would be where it is today? No, I think the biggest.
00:20:55
Speaker
One of the things that I tell people who are new in their business and struggling is you need to treat your business like a business. Obviously, there are all different kinds of clients that we can work with. My specific clients work in offices and no, they don't care if I have a screaming baby in the background. They truly do not, but you know who does care? Me. I can't handle that level of stress.
00:21:16
Speaker
Like I was not being a good mom and I was not being a good business, you know, service provider because my brain was like, Oh my gosh, here's more puffs. Here's more puffs. Let me get you a water activity. Let me get this set up. Oh my gosh. Like, Oh yeah. Like let's take a look at that campaign. Hold on one second. You know, I was not doing a good job. You had the dual guilt, right? You had the mom guilt and then the work guilt.
00:21:39
Speaker
Yes. And that's what I love my corporate job to avoid. Like I would love to say you can have it all, but you can't. I mean, and it depends like maybe your all is different than my all, but I couldn't have my all all at the same time. Like I had to be able to compartmentalize my life. And now we're like fast forward, you know, four or five years. Um, I can very much say like my family comes first.
00:22:07
Speaker
There is absolutely no, and that's always how it's been. There's no business thing that could ever come before my family. And it took a lot of mistakes to be able to live that out. You can all day long be like, oh, I'm building my business because of my kids. That's my why. And it's like, break that down.
00:22:28
Speaker
Why are you building this business for your kids? Is it so that you can have freedom to travel with them? Is it so you can have freedom to homeschool them? Is it so you can have freedom to have monetary freedom where you can buy the house for your kids and buy them a car when they turn 16? Break it down more.
00:22:45
Speaker
because you can say all day long, like my wife is my son, but I needed to figure out what enough was for me and my family. And part of that enough is like, I need to build a business that can grow. And it can also grow at the level that I want it to grow, which I have very high goals, but never at the expense of my family. Right. And I also know now, and I think having that nanny helped me realize like I need working hours.
00:23:16
Speaker
Yeah. I need, like now I have set working hours. My clients don't necessarily know what my working hours are. They don't need to know, but I know what my working hours are so I can make sure I have childcare. Yeah. If I don't have childcare, I can't work and I also am being a terrible mom.
00:23:33
Speaker
Yeah. What, so you kind of said it a little bit, but what is success to you? I mean, like, sure. Now you're a few years, few years past that, or four years almost past, you know, having your first child, you have another child, you've
00:23:49
Speaker
ebbed and flowed and grown and changed your business in that time immensely. Um, but your values are still the same, right? Like you're still in it for the same reasons that you started it. So what does success look like to you and everybody's different. So this question will always have a different answer to it, but can you define that?
00:24:10
Speaker
Yeah. So I would say, so now my business has a couple of different avenues, right? Like I work with other women who are leaving corporate or they're freelancers and they're trying to level up their business and like step into more of this leadership role. So I've kind of that avenue. And then I have my agency and I love to serve my clients and my team and the agency. Um, and so really from a business perspective, it's to serve everyone in the absolute highest caliber that I can and whoever crossed my path.
00:24:41
Speaker
you know, whether that's a client, whether that's a someone who's going through my course or my program, or there's someone I'm coaching, you know, to best serve whomever that
Efficiency Techniques and Workflow
00:24:49
Speaker
is. And that also crosses over into my family, you know, I want to be the best mom I can be. And so that's kind of part of what my enough is, I have five or so guiding words that I use a lot, you know, home, like I
00:25:06
Speaker
want to be able to be home. I want to be able to create a home. I want to have a nice home. Freedom. I want to be able to travel. I want to be able to stay home when my kids are sick. I want to be able to do the things I want to do. If I want to go to Target and buy something, I want to be able to buy it. Freedom can mean so many different things. I want to be free from illness. I want to be able to stay healthy. I want to be able to have time for myself, which is something that's always been lacking.
00:25:36
Speaker
Still, to this day, a troublesome thing. But the growth, I want to grow as a person. Personally, I want to grow professionally. I want to grow my business. I want to grow within my community. Community is another one. I want to create people around me that I love or have the same values as me, whether that's in
00:25:55
Speaker
my neighborhood or with my friends, having a group of people around me is important, and then stepping forward in intention, doing things intentionally, having the best yeses, thinking a little bit before I do something. I don't know if that's defining enough, but those are the things that help guide where I'm going.
00:26:20
Speaker
I also think about things in terms of seasons, like some seasons are busier and some seasons are slower and being able to accept that is sometimes hard, but knowing that there is an end date to that season can really help. Yeah. And you said this earlier on too, but like your business doesn't have to be linear. No, like it never is. It never is. And my business was the largest it's ever been at the end of 2022 and January 2023, I pretty much closed the doors and I took a huge step back.
00:26:51
Speaker
I moved all of my clients from agency clients over to consulting clients on really small packages. My family moved to a new state and I was mom. I was present as a mom as much as I could be. I juggled a lot of things still, but there was an end date. September was my end date and I knew there was an end date. There would be an end date and I did everything I could to keep myself sane.
00:27:18
Speaker
And now I'm kind of back into business building mode. And I would love to build my business back to where it was at the end of 2022, but it's going to take time. Yeah. You said this, but so juggling things. I mean, you mentioned early on in your business, you recognized you needed to bring in a nanny. You've had somebody come help with housework and those types of things as you were building and growing your business. And you've had a nanny since.
00:27:46
Speaker
So what, what currently as you're working now to look towards the future to kind of regrow your business after this necessary time that you've had this past year. So what is like moving forward? How are you kind of juggling things? So, so laundry, number one thing I'm going to hire out is laundry.
00:28:11
Speaker
If you have a laundry service that will come wash, fold, and put away the laundry, please, please contact us. Laundry. No, but I one time heard, you know, like everyone always, you always hear, everyone's heard about the infamous village, right? It takes a village. And then I heard someone say, you know, the village costs money and it does. The village costs money and you right now, I mean, and maybe, maybe you do have a great village around you. I love that for you. Like you are the exception and not the rule, I think.
00:28:37
Speaker
And I have great family. My mom is super helpful. My mother-in-law is super helpful. I have sister-in-laws and I have a lot of people in our life who, yes, they're helpful, but they don't live here or they have their own lives that they're managing. They are not completely my village. Hiring house help. I don't like cleaning, so I'm hiring that out my time. If my kids are
00:29:01
Speaker
at school or with a nanny or something, my time is way more valuable to be spent working than to be cleaning toilets. It just is. Hiring that out, I'm just such a huge fan of outsourcing. Even when it comes to work, if I'm not an SEO expert, which I'm not, I will hire it out to an SEO expert. It's going to take you more time to learn how to do that and figure it out than it is just to
00:29:27
Speaker
hire it out, yeah. Exactly. A huge value that you can have as a service provider is knowing when to hire it out. Yeah. But again, the household help, having a nanny has always been super helpful, which I don't have right now. So that's the next step that I have. And just getting that help where you need it.
00:29:44
Speaker
But like for your, your, your time, you're very efficient with your time. Like do you have system? I know we've talked about like time blocking and stuff, but like you have like half day childcare at this point, right? So what are your systems in place business wise to make sure that you, the, the short amount of time you have every week is taking care of business. Yeah. So getting in a state of flow, um, that is,
00:30:11
Speaker
something, my brother is actually in computer science and he's mentioned that before, that the coders have to get in this flow state and then they just sit in their little bubble and they code. So I definitely have found that I need to get in these flow states, which I'm very capable of getting into, but I can't be juggling from a billion things. So moving to call days, I have nine to noon
00:30:35
Speaker
childcare, essentially. And so I will have like Mondays or a call day, I call have calls with clients, I have, you know, interviews, or I will schedule, those are like, that's a call day. And so generally, I'll have one other call day a week.
Life Seasons and Outsourcing for Balance
00:30:49
Speaker
But then it leaves these big blocks of time because calls, you're just jumping, jumping, jumping. And your brain is kind of all over the place. Like I can't do a call and then have this 30 minute
00:30:59
Speaker
block in the middle and be like, okay, I'm going to knock out an email or a copyright and content creation thing because I'm not in that brain state.
00:31:08
Speaker
In that weird interim time, I'll knock off a bunch of to-dos. My clients will get blasts of emails all in a weird little chunk because I'm putting all of my weird little tasks into these small increments of time. Then on Tuesdays, I can have a huge content day where I am diving into creating ... Maybe it's our podcast. Maybe it's an email to my list. Maybe it's a blog post. Maybe it's all of my ...
00:31:33
Speaker
Instagram posts for the week or whatever like whatever is on my agenda for content creation but I chunk it all into like I do copy all at the same time and I just get in that mode of writing and then I'll do designs and I'll jump into Canva and do a bunch of designs all at the same time because I can get in that brain space and it makes me way more efficient with my time. Yeah, you're compartmentalizing like the end goal at the same time. No, that's really cool.
00:31:59
Speaker
And like turn off, use the focus mode on your iPhone or on your computer, like turn off email notifications. That's a huge text notifications. Yeah, that is definitely a very good idea to do that I've been implementing myself lately. So I will remember that. Yeah. Okay. Well, to wrap this up, we have two questions that we'd like to, we, that me, that I would like to ask you.
00:32:22
Speaker
Um, okay. So at the end of every episode, you know, we give a tangible tip depending on whatever the episode topic is. So for this, what is one tangible tip that you would leave our audience? It can be business related life, kids, grocery store, organization, whatever you want to do. But what is one tangible tip that you would leave our audience with today? Well, I guess I'll, I'll give you two. Um, I know overachiever. Um, the first one's more of a mindset tip. So be okay to take a season.
00:32:52
Speaker
You know, give yourself grace. It's not going to be perfect. It's okay if you need to take a step back. It's okay if you want to grow immensely, but be okay with where you're at and where you're going. But my actual tangible tip is treat your business like a business. Think about the things that your business needs to succeed for you to reach your goals. And that might mean hiring help. Don't be afraid of the dollar signs because your time is likely more valuable.
00:33:18
Speaker
Love it, love it. And then the last question, what is one non-business related thing that you are loving right now?
Closing Thoughts and Teaser
00:33:26
Speaker
I forgot we were going to be asking people this and we just planned it. What am I loving right now? Like looking around my house.
00:33:37
Speaker
product, routine, a show, music. I just got this cute little bag. So I'm in the season of motherhood where I've had a diaper backpack that I've carried around with me everywhere. And I've realized that I don't need the backpack all the time. So I got myself this cute little... I mean, it wasn't super expensive or anything, but it's very classic, looks cute.
00:34:04
Speaker
It's like a nude bag. I can dress it up, dress it down, whatever. And it's my new daily bag and I can carry it. I could throw it in the diaper bag and I'm loving it. Is it like a cross body or like a belt bag? It's a cross body. I'm not like a belt bag girl. It's a cross body. So, you know, I've got just like my things and I've got like a lip gloss and I've got my wallet and my phone fits in there and my keys fit in there. My things fit in there. And your hands are free. And I can actually like even throw a diaper in there if I needed to. Where did you get it?
00:34:33
Speaker
It's called Demay. We'll put it in the show notes. D E M E L L I E R. That's cute. Oh fun. Okay. Yeah. You'll have to send the link so we can put it in the show notes. I will. And I ordered it online and it had the cutest packaging and I'm a sucker for really good packaging. We know you love an online shopping trip girl. This was part of it.
00:34:59
Speaker
If you didn't listen to the episode, that included the tidbit about the sweaters I was ordering. This was part of my massive online ordering spree that I had to sneak into my house. My husband, we were on vacation two weekends ago, and he saw it was the first time I debuted a said bag. He's like, where did you get that bag? I was like, the internet? Why? He's like, well, where? I think he went to know if it was from Neiman Marcus or how expensive it was.
00:35:25
Speaker
I ordered it. It's from the internet. I would not tell him. Don't you worry about it. Don't you worry about it. Well, thank you so much for sharing your story and having a business play date with me. Yeah. It was super fun. It was so fun. So these are some things that I hadn't heard before, even though, I mean, we talk like every day, I hadn't heard some of this information. So it was fun to learn a little bit more. And yeah, so join us tomorrow for part two of episode 10, where we'll
00:35:56
Speaker
Be interviewing Betsy. I'm excited. Dive into this hot mess. That'll be fun. I love it. All right, guys. We'll see you next time. Bye.